Advertisement Text

English for Grade 9 :
Advertisement

TEACHING MATERIAL
ADVERTISEMENT

THE INFORMATION THAT WE CAN GET FROM ADVERTISEMENTS

There are two kinds of written advertisements that are easily found in newspapers namely
display and classified advertisements.
- Display Advertisement
Example:
No Aspects Display Advertisement

1 Topic Promoting Tunas Pencak Silat
2 Purpose To persuade the readers to join Tunas Pencak Silat course
3 Target- Parents

Reader-s Primary and Junior High School Students

There are many structures we can find in many advertisements. However, in this lesson, the core
of advertisement is headline, sub-headline, benefit (optional), and call-to-action.

- Classified Advertisement

Classified advertisements consist of just a few lines in a column without pictures.

Housework services. Need help to clean and Brand new 2-bedroom houses. Ceramic
fix your house? Services for your gutter, floors, big sinks, shower and bath. Near
fences, floors, ditches. Call Heri, market and bus terminal. Call RumahKita,
08131940257 08159929439

SUMMARY

1. Definition
Advertisement is a commercial notification that has aim to encourage or persuade general society
to buy or to use the product or service offered in the advertisement.

2. Social Function : untuk mengiklankan

- To advertise : untuk menawarkan

- To offer : untuk mempromosikan
: untuk menarik orang supaya …
- To promote : untuk merayu orang supaya ….
- To attract people to … : untuk membuat orang tertarik…
- To persuade people to …
- To make people interested in …

3. The Structure of the Text
The text structures of the advertisement are headline, sub-headline, pictures, benefit (optional)
and a call-to- action.

The information that we can find in the advertisement are such as goods/service, varieties, price,
time/place, contact number/email-address, and selling points/promoting words.

Sumber Belajar

v Buku Penunjang Kurikulum 2013 Mata Pelajaran Bahasa Inggris When English Rings The Bell,
Kelas IX, Kemendikbud, Revisi Tahun 2015

v Buku Teks Pendamping Bahasa Inggris untuk Siswa SMP-MTs KelasIX, Penerbit Yrama Widya,
Tahun 2018