` Assignment Cover PageProgramme Course Code and TitleDiploma in Business (DBUS) BBD1023N Introduction to BusinessStudent’s name / student’s idRoshinee 0208634Teh Shu Yin 0208620Ng Ying Er 0209216Michelle Tang Kah Ai 0209352Lee Yee Ching 0209242Kirthi Palani 0209442Fenny Fong Zi Rui 0209550Joanne Lau Pei Pei M44200055Eunice Tan Yen Tong M44200104Liew Jing Wei M44200150Lecturer’s name: Ms Cheng Chun Yi, SumikoDate issued Submission Deadline Indicative Weighting 17 September 2025 Asg Week 9(12 November 2025)30% Assignment (Group) – words limit max 2000Assignment title Business analysis tools (SWOT) This assessment assesses the following course learning outcomes# as in Course GuideUOWM KDU PG UC Learning OutcomeCLO1 Explain the nature and purpose of business and its classification by sector, activity and size. (C2, PLO1)CLO4 Discuss key theories and concepts related to management leadership motivation. (C2,PLO2)
Student’s declarationI certify that the work submitted for this project is my own and research sources are fully acknowledged.Student’s signature: Date: 11/11/2025 (Roshinee) (Shu Yin) (Ying Er) (Michelle) (Yee Ching) (Kirthi) (Fenny) (Joanne) (Eunice) (Jing Wei)
Marking Rubric (30%)CLO1: Explain the nature and purpose of business and its classification by sector, activity and size. (C2, PLO1)CLO4: Discuss key theories and concepts related to management leadership motivation. (C2,PLO2)Criteria Unacceptable(0) Weak/Beginner(1)Satisfactory/Acceptable(2)Good(3)Excellent (4)Total Content (20%)No understanding on the topic. Content is not sound.There was no proper introduction of the topic.Little understanding on the topic. Content is unclear and information appears randomly chosen. There was little introduction of the topic.Some understanding of the topic. Content is sound and solid; ideas are present but not particularly developed or supported; some evidence, but usually of a generalized nature.The topic was introduced in a manner that did not catch the attention of the audience.Good understanding of the topic. Information given are relevant, ideas are detailed, developed and supported with evidence and details. The topic was introduced in a manner that caught attention. Well understood the topic. Content exceptionally well-presented and argued, informative, ideas are detailed and well- supported with examples.The topic was introduced in a comprehensive manner and gradually transitioned into the content.(__ / 4) x 20 =___Creativity, Idea and Originality(20%)Low level of creativity Idea with low originality Repetition of the idea.Repetitive with little or no variety; insufficient use of material. Noevidence of originalthought.A nice twist on a familiar idea. Material presented withlittle creativity, originality orinterpretation. Connections between and among ideas are vague.Average level of creativity. Connections between existing idea and among ideas are not clearly described.Seen long ago but its is a good updated version. Creativity is evident. Updated of existing idea, among the latest concern or idea in the market. Creativity is excellent and captures audience’s attention. Connections between existing ideas and among new ideas are very clear.Never seen anything/idea like it. (__ / 4) x 20 =___Presentation Skills(20%)Low quality presentation.No eye contact with audience, read from notes.Presenters relied heavily on notes, slides, and screen. Monotone. Tension and nervousness is obvious; has trouble recovering from mistakes. No attempt to engage audience. Presenter mumbles, talks very fast, and speaks tooVery Weak presentation Little eye contact with audience, read from notes.Presenters relied heavily on notes, slides, and screen. Monotone. Tension and nervousness is obvious; has trouble recovering from mistakes. No attempt to engage audience. Presenter mumbles, talks very fast, and speaks tooquietly for a majority of Average presentation. Displayed lack of confidence, minimal eye contact with audience, read mostly from notes. Displays mild tension; has trouble recovering from mistakes.Make little attempt to engage audience. Presenter’s voice is low. The pace is much too rapid/slow. Audience members have difficulty hearing presentation.Minimal body language.Good presentation. Appeared confident, consistent use of direct eye contact with audience, but still returns to notes. Makes minor mistakes, but quickly recovers from them; displays little or no tension. Make continuous effort to engage audience. Presenter’s voice is clear.The pace is a little slow or fast Excellent presentationConfident, direct eye contact and seldom looking at notes or slides. Engage audience and held their attention with good articulation, enthusiasm and clearly focused presentation. Clear articulation of ideas. Uses a clear voice and speaks at a good pace so (__ / 4) x 20 =___
students to hear & understand.Body language was distracting.Very weak presentation.at times. Most audience members can hear presentation.Sufficient body language.audience members can hear presentation.Appropriate body language.Presentation, Structure and Grammar(10%)No presentation is delivered.No sense of organization and coherence.Sloppy work.Continuous errors and unreadable.Little sense of organization and coherence.Weak work.Little continuous errors and little readable.Do not conform to the format. Shows a pattern of errors in spelling, grammar, syntax and/or punctuation. Could also be a sign of lack of proofreading.Good overall organization.Conform to all the format provided. There may be a few punctuation errors.A few errors in grammar, spelling, syntax and punctuation, but not many.Well-planned and well-organized. Well conformed to all the format provided.Excellent grammar, spelling, syntax and punctuation.(__ / 4) x 10=___Visual aids (10%)Consistently flawed work or requirement not fulfilled. Weak Visually unappealing/ unattractive.The slides without design and plain, too general and simple.The slides were difficult to read and too much information had been copied onto them.No effort made to make slides appealing or too much going on.Little flawed work or requirement not fulfilled. Visually unappealing/ unattractive.Little design and plain, too general and simple.Partial slides were difficult to read and too much information had been copied onto them.Little effort made to make slides appealing or too much going on.Meet standard, acceptable work. Lacking one or more essential qualities, lacks adequate preparation. Visually unappealing/ unattractive.Too much information on two or more slides.Significant visual appeal.Good quality work, but additional refinement needed. Materials used are adequately planned. Information is clear on each slide. Visually attractive and appeal with proper design needed. Highest quality of work, distinctive in nearly every aspect. Materials used are well planned. Information is clear and concise on each slide. No spelling/grammar error.Visually appealing/engaging.(__ / 4) x 10 =___Time management (10%)Greatly exceeding or falling short of the allocated time.Exceeding or falling short of the the allocated time.Moderately close to or falling short of the allocated time.Presented close to the allocated time.Well-presented within the allocated time.(__ / 4) x 10 =___Use of evidence and Referencing (10%)*Evidence: Publication in journal, indexed proceeding paper, patent or copyright (if any)Not relevant, supporting with low evidence is presented on the topic. Use the wrong referencing system, cited conform to APA 6th, 5t or others format of referencing/Harvard format.Little or inadequately incorporate evidence to support the topic. Not well researched Sources cited do not conform to APA 7th format//Harvard format.The paper has more than 10 references error.Supporting with average evidence. Some evidence to support the importance of the topic, but the relevance or quality of the evidence maybe questionable or insufficient.Sources support some claims made in the paper, but might not be integrated well within the paper’s argument. There may be a few errors in APA 7th format//Harvard format.Evidence and sources are well integrated and support the paper’s claims, but maybe minor gaps or areas where additional evidence could be included. There may be occasional errors, but the sources and Works Cited conform to APA 7th format of referencing//Harvard format.The paper has 1-2 reference errors.Well researched and claims are argued in the paper very effectively. Supporting with excellent evidence. Evidence such as statistical data, industry facts, or expert quotes, effectively supporting the topic. Quotations and Works Cited conform to APA 7th format of referencing//Harvard format.(__ / 4) x 10 =___
The paper has more than 5 references error.The paper has no reference errors. Total /100Feedback to student:
Table of Contents1.0 Introduction (Teh Shu Yin) ................................................................................................ 12.0 What is SWOT Analysis? (Joanne Lau)............................................................................ 33.0 Who Uses SWOT Analysis in Decision-Making Process? (Fenny Fong) ....................... 44.0 When is SWOT Analysis Used in the Decision-Making Process? (Eunice Tan)............ 55.0 Where is SWOT Applied in the Business Decision-Making Process? (Ng Ying Er) ...... 66.0 How Does SWOT Analysis Work? (Lee Yee Ching)......................................................... 77.0 When Should SWOT Analysis Be Used? (Liew Jing Wei)............................................... 88.0 Conclusion (Roshinee) ...................................................................................................... 9References ..............................................................................................................................10
11.0 Introduction (Teh Shu Yin)Business analysis is the systematic process of examining an organisation’s operations, strategy, and external environment to uncover both opportunities and challenges (Kotler & Keller, 2022). It enables managers to gather and interpret information, evaluate performance, and make data-driven decisions that strengthen competitiveness and long-term growth. For XREAL, an emerging leader in the augmented-reality (AR) smart-glasses industry, business analysis helps transform complex market data into strategic insights that sustain innovation and flexibility amid rapid technological change.Across industries, companies depend on analytical tools to assess their position, understand customer behaviour, and align resources with corporate objectives. These tools are essential for strategic planning, as they allow leaders to assess risks, weigh alternatives, and allocate resources effectively. By converting vast amounts of data into actionable insights, business analysis supports evidence-based decision-making rather than relying on assumptions.Among various analytical methods, SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) stands out for its clarity and practicality. It provides a structured approach for evaluating internal capabilities and external factors influencing a company’s performance. Applying SWOT to XREAL allows management to identify its advantages, limitations, emerging opportunities, and potential threats which offer a clear picture of the firm’s current position and future strategic direction in the competitive AR market.
2SWOT Analysis of XREAL OverviewElement Focus Purpose Value Strengths Internal capabilities and competitive advantagesIdentify what the company does well to build strong positioningHelps XREAL capitalise on innovation and brand differentiationWeaknesses Internal limitations and challengesHighlight areas needing improvement or resource developmentSupports better risk managemenand operational efficiencyOpportunities External market trends and growth potentialDetect emerging possibilities in the global AR and technology marketsEnables proactivadaptation and innovationThreats External risks and competitive pressuresRecognise potential challenges affecting company performanceStrengthens resilience and contingency planning
2Advantages Disadvantages OutputClarifies unique selling points such as lightweight AR design, advanced optical technology, and strong R&DMay overlook small weaknesses if internal evaluation is biasedClear list of internal advantages for product strategynt Encourages transparency and continuous improvementSubjectivity and incomplete data may distort resultsList of internal weaknesses that require strategic solutionsve Helps identify new target markets such as education, healthcare, and enterprise applicationsExternal factors may change rapidly or unpredictablyList of external growth and expansion opportunitiesPrepares the company for technological disruptions and market competitionSome threats (e.g. regulation, market volatility) are uncontrollableComprehensive list of risks to monitor and mitigate
32.0 What is SWOT Analysis? (Joanne Lau)SWOT analysis is common business tool that helps companies understand their situation before making important strategic decisions. The term SWOT stands for Strengths, Weaknesses,Opportunities and Threats. It helps an organization identify what it does well, the problems it faces,and the chances or risks are around it (Gürel and Tat, 2017). The main focus of SWOT analysis is to provide a clear picture of a company’s internal and external situation. It helps business like XREAL, which operates in the eyewear industry and provides augmented-reality (AR) experiences as a service, to plan their next steps. By examining its strengths and weaknesses and comparing them with market opportunities and threats, XREAL can make better businessdecisions. The purpose of SWOT is to support managers in effective planning and decisionmaking. For XREAL, this tool helps leaders use their strengths such as strong AR technology, creative product design and new ideas to meet the growing demand for immersive experiences.It also helps the company identify weaknesses such as limited brand awareness and manage threats from other AR companies like Apple and Meta (Panagiotou, 2003). The value of SWOT analysis lies in its simplicity and its ability to provide a full view of the business situation. The result is often shown in a table or chart that lists the four areas. This makes it easier for teams like XREAL’s to share ideas and plan future strategies.There are both advantages and disadvantages. The advantages include simplicity,low cost and usefulness for teamwork. It encourages critical thinking and collaboration. However, the disadvantages are that it can be too general or based on personal opinions if not supported by facts, and it does not rank which factors are most important (Pickton and Wright, 1998). In short, SWOT analysis is a helpful and practical tool for XREAL to plan its business direction, reduce risks, and discover new opportunities in the fast-growing AR market.
43.0 Who Uses SWOT Analysis in Decision-Making Process? (Fenny Fong)SWOT analysis is primarily used by top-level and middle-level management during the strategic decision-making process. At XREAL, this includes the CEO, marketing directors, R&D heads, and strategic analysts. These leaders employ SWOT analysis to evaluate project feasibility, market-entry timing, and innovation planning. The tool provides a structured framework that supports leaders in developing informed strategies and reducing uncertainty within complex business environments (Gürel & Tat, 2022). By clearly identifying internal and external factors, leaders can ensure that decisions are based on evidence rather than assumptions (Phadermrod, Crowder & Wills, 2019).Different types of leadership styles apply SWOT analysis in different ways. Participativeleaders take a collaborative method by involving staff in the process. This can enhance employee engagement and encourages collective ownership of strategic outcomes. Conversely, innovative and transformational leaders utilize SWOT to explore new opportunities and give creative solutions. By merging SWOT findings with prospectives concepts, they can respond effectively to rapid industry transformations (Rohrbeck & Kum, 2018).A real-world example is XREAL (formerly Nreal), an enhanced augmented-reality (AR) technology company. Its leadership uses SWOT analysis to position the company within thecompetitive global AR market. XREAL leveraged its strengths such as its advanced AR equipment and partnerships with smartphone manufacturers, while recognising weaknesses like limited brand recognition. The company actively pursued opportunities like the growing demand for experiential technologies and closely monitoring competitive threats from mature brands such as Apple and Meta (Grand View Research, 2023).Overall, SWOT analysis is a flexible and valuable tool that suits different kind of leadership styles and industry sectors. It enables leaders combine internal perceptions with external realities, thereby enhancing decision-making quality and supporting company to achieve long-term sustainable development.
54.0 When is SWOT Analysis Used in the Decision-Making Process? (Eunice Tan)SWOT analysis is used when a company needs to make some important decisions or plan new business strategies. This type of analysis helps managers clearly understand what thecompany does well and the challenges it faces, as well as the external opportunities and risks that may affect its future plans (Gurel and Tat, 2017). It is especially useful during key stages such as new project launches, strategy reviews, and market expansion decisions. By providing a structured overview, SWOT enables managers to assess both internal readiness and external conditions before committing to major actions.For example, XREAL is a company that creates augmented-reality (AR) glasses, they use SWOT analysis before launching new products or entering new areas such as education and healthcare. Before introducing a new product, the company can evaluate its strengths such asadvanced AR design skills and innovative technology. At the same time, it should explore newopportunities including the use of AR tools in classrooms, while also keeping an eye on possible threats from competitors and deciding whether to proceed or improve existing strategies (Siddiqui,2021). SWOT analysis is also valuable during the strategic reviews when companies evaluate progress toward goals and adjust to environmental changes. As the business landscape evolvessuch as new competitors enter market or new technologies emerging, SWOT helps XREAL review its position and make better decisions (StatPearls, 2023).In conclusion, SWOT analysis is most effective when used before major decisions are made, enabling XREAL to plan strategically, reduce risks and take advantage of new growth opportunities in the dynamic AR market.
65.0 Where is SWOT Applied in the Business Decision-Making Process? (Ng Ying Er)SWOT analysis can be applied across multiple business functions to support evidencebased decision-making and coordinated strategic planning. It enables managers from different departments to evaluate how internal strengths and weaknesses interact with external opportunities and threats, ensuring that every function contributes to achieving the organisation’s goals (Kotler & Keller, 2022).In the marketing department it helps assess brand positioning, advertising effectivenessand competitive standing. For XREAL, marketing teams use SWOT analysis to examine how its lightweight AR glasses and innovative design can strengthen brand image while addressing challenges such as limited global awareness compared with competitors like Apple and Meta.Within operations and production, SWOT is applied to identify process inefficiencies, supplier risks, and product-quality improvements. XREAL’s operations unit uses the tool to monitor production costs, supply-chain stability, and the scalability of its manufacturing network to meet growing AR demand.Additionally, in the finance department, SWOT assists in evaluating the cost implications of new product launches and market expansion, helping align investment decisions with longterm profitability while mitigating risks from fluctuating global supply chains (Statista, 2024).Besides, the human resources function applies SWOT to identify skill gaps and plan training programmes that support innovation, focusing on developing technical expertise in AR engineering and design to maintain XREAL’s competitive advantage. Lastly, corporate strategy and R&D integrate SWOT findings to align technological innovation with strategic objectives. Through cross-departmental meetings, XREAL’s marketing, finance, and R&D teams discuss how internal strengths such as patented AR lenses and advanced R&D capabilities can exploit external opportunities like the rising adoption of AR in education, enterprise and healthcare (Grand View Research, 2023).This integrated application of SWOT ensures coherent decision-making across all functions, allowing XREAL to match its internal capabilities with emerging market opportunities while preparing strategies to minimize weaknesses and external threats. Such collaboration enhances rational decision-making and supports XREAL’s sustainable expansion in the global smart-glasses market (Johnson et al., 2023).
76.0 How Does SWOT Analysis Work? (Lee Yee Ching)The SWOT process follows a structured sequence that enables organisations to transform raw data into strategic actions. The first step is data collection, where both internal and external information is gathered through market research, customer feedback, and performance tracking. For XREAL, information from user experiences with its augmented-reality (AR) glasses provides insight into comfort, satisfaction, and overall performance in the rapidly growing AR industry.Next, the company moves to classification, sorting the information into the four SWOT categories. Key strengths include advanced AR optics, lightweight design, and strong research and development (R&D) capability (Koutromanos & Kazakou, 2023). Weaknesses include high production costs, limited brand awareness, and a relatively small global market share.The analysis stage examines how XREAL’s strengths can overcome weaknesses and how opportunities can be used to mitigate threats. Opportunities exist in the rising demand for AR applications in education, healthcare, and enterprise sectors (Kazakou, Koutromanos & Christogiannis, 2025). Meanwhile, threats emerge from rapid technological change, competition from major firms such as Meta and Apple, and growing privacy concerns among users (Gallardo et al., 2023).Following the analysis, the company proceeds to strategy formulation, developing actionable plans such as “SO strategies” (using strengths to grab opportunities) or “WT strategies” (minimising weaknesses to avoid threats). For instance, an SO strategy for XREAL could involve leveraging its AR technology strengths to collaborate with universities on education-focused AR solutions, while a WT strategy might focus on diversifying suppliers to reduce production costs and risks.Lastly, implementation and monitoring take place, where responsibilities are assigned, progress is tracked, and SWOT results are reviewed annually. Through this structured approach, XREAL ensures that SWOT analysis actively guides strategic planning, product innovation, and market-entry decisions. This process helps the company remain innovative, competitive, and adaptable in the global AR market.
87.0 When Should SWOT Analysis Be Used? (Liew Jing Wei)SWOT analysis is suitable for businesses when decide future growth directions and strategies. It is commonly used in the strategic planning process, helping managers gain a clear understanding of the company’s current strengths, weaknesses, opportunities, and threaten. Most companies use SWOT analysis at the beginning of their planning cycle to analyse both internal and external environments and make sure they have accurate decision making (Panagiotou, 2003). SWOT analysis is important when a company is preparing to launch a new product or service. Leaders can use it to ensure that the company has sufficient technology, expertise, and resources are available before proceeding. Furthermore, using SWOT analysis can help management identify potential risks and competitive pressures, helping the company prepare for market entry and reduce the probability of failure (Kim & Forsythe, 2008). In addition, SWOT analysis is widely applied when companies are considering to enter new industries or markets. For instance, the augmented-reality (AR) industry offers strong growth opportunities in education, entertainment, and healthcare sectors. However, competition in the smart glasses market is intense, and consumers are concerning about privacy. Using SWOT analysis can help companies to analyse these threats and develop effective market strategy (Rauschnabel et al., 2018). For XREAL, SWOT analysis supports the launch of new generations of AR smart glasses by helping identify strengths when competing with brands like Apple and Meta. This makes it easier for the company to create products that satisfy consumer and offer competitive pricing. If XREAL plans to expand into the medical training or teaching markets, using SWOT analysis will also help them easily identify the right direction and strategy. In conclusion, XREAL should use SWOT analysis when they are planning new products, addressing competitive challenges, entering new markets or seeking innovation opportunities to help the company improve and and achieve long-term sustainable growth in the rapidly evolving AR industry.
98.0 Conclusion (Roshinee)In conclusion, the SWOT analysis assessment is still a vital technique used by companies like XREAL to assess their own abilities, shortcomings and connect these to outside dangers and possibilities. It gives executives a well-defined framework for making strategic decisions, particularly in rapidly evolving fields like augmented-reality (AR) technology and smart-glasses development. The usefulness of it is enhanced by recognizing its previous basis. Initially developed in the early 1960s utilizing the SOFT structure, SWOT was created to encourage reliable, cooperative decision-making, including a variety of views. Standard SWOT assessment has drawbacks like variability, fixed judgment, and a shortage of organization, although its convenience accessibility and practicality. The latest study has offered new methods for solving these limitations. To illustrates, for instance, it how a SWOT evaluation might grow more specific and based on information with the use of electronic resources and input from customers. This provides the evaluation more actively and adaptively by recommending regular surveillance for identifying shifting possibilities, risks, shortcomings, and advantages.Using various relevant viewpoints guarantees that XREAL's evaluation of SWOT continues accurate and helpful. The organization might bolster its latest augmented reality software, modify its approaches, and solve problems like low brand awareness through utilizing information findings and consumer input. SWOT's weaknesses, such as objectivity and the absence of balance, should be resolved with ongoing evaluation along with data guidance, even though its pros include straightforwardness, adaptability, and cooperation.Everything examined, a SWOT analysis evaluation supports XREAL Corporation in preserving its competitive advantage, reacting to shifting conditions in market conditions, and following long-term growth in the dynamic AR smart market. When combined with technological expertise and continuous improvement, SWOT analysis remains an indispensable tool for guiding XREAL’s strategic decisions and ensuring resilience in an ever-evolving industry.
10ReferencesCheng, L.-C. et al. (2021) 'User-Defined SWOT analysis – A change mining perspective on usergenerated content,' Information Processing & Management, 58(5), p. 102613. https://doi.org/10.1016/j.ipm.2021.102613. (Accessed: 29 October 2025).Grand View Research (2023) Augmented Reality and Virtual Reality in Healthcare Market (2024-2030). Available at: https://www.grandviewresearch.com/industry-analysis/virtual-realityvr-in-healthcare-market (Accessed: 30 October 2025).Grand View Research (2023) Augmented Reality Market Size, Share & Trends Analysis Report 2023–2030.Gürel, E. & Tat, M. (2022) ‘SWOT analysis: A theoretical review’, The Journal of International Social Research, 15(86), pp. 60–67.Gürel, E. and Tat, M. (2017) ‘SWOT Analysis: A Theoretical Review’, The Journal ofInternational Social Research, 10(51), pp. 996–1006.Johnson, G., Scholes, K. and Whittington, R. (2023) Exploring Corporate Strategy. 12th edn. London: Pearson Education.Kim, J. & Forsythe, S., 2008. Adoption of virtual try-on technology for online apparel shopping. Journal of Business Research, 61(3), pp.33–45.Kotler, P. and Keller, K. L. (2022) Marketing Management. 16th edn. Harlow: Pearson Education Limited.Panagiotou, G., 2003. Bringing SWOT into focus. Business Strategy Review, 14(2), pp.8–10.Phadermrod, B., Crowder, R.M. & Wills, G.B. (2019) ‘Importance-performance analysis based SWOT: An approach for strategic decision-making’, International Journal of Information Management, 44, pp. 194–203.
11Puyt, R.W., Lie, F.B. and Wilderom, C.P.M. (2023) 'The origins of SWOT analysis,' Long Range Planning, 56(3), p. 102304. https://doi.org/10.1016/j.lrp.2023.102304. (Accessed: 30 October 2025).Rauschnabel, P.A., He, J. & Ro, Y.K., 2018. Antecedents to the adoption of augmented reality smart glasses: A closer look at privacy risks. Journal of Business Research, 92, pp.374–384.Rohrbeck, R. & Kum, M.E. (2018) ‘Corporate foresight and its impact on firm performance: A longitudinal analysis’, Technological Forecasting and Social Change, 129, pp. 105–116.Siddiqui, A. (2021) ‘SWOT Analysis Tool as a Strategic Planning and ManagementTechnique’, Biomedical Journal of Scientific & Technical Research, 40(2), pp. 31564–31567.Statista (2024) Wearables - statistics & facts. Available at: https://www.statista.com/topics/1556/wearable-technology/#topicOverview (Accessed: 30 October 2025).StatPearls (2023) SWOT Analysis. National Center for Biotechnology Information(NCBI).Wu, J.& Z.N.& Y., Tong (2024) 'Wisdom of crowds: SWOT analysis based on hybrid text mining methods using online reviews,' ideas.repec.org [Preprint]. https://ideas.repec.org/a/eee/jbrese/v171y2024ics0148296323007373.html (Accessed: 30 October 2025).XR Today (2024) XREAL AR Smart Glasses to Tackle Meta, Apple Vision Pro during 2024 Holiday Period. Available at: https://www.xrtoday.com/augmented-reality/xreal-ar-smartglasses-to-tackle-meta-apple-vision-pro-during-2024-holiday-period/ (Accessed: 30 October 2025).
Turnitin Report
BUSINESS ANALYTICSTOOL :SWOTSUMMARYKeyFindingsFocus on innovation & R&D collaboration (e.g.,Samsung Display 2023).Expand into education & healthcare sectors.Reduce costs & build brand awareness throughmarketing.Continuously monitor market & competitors (Apple &MetaHowSWOTWorksStep1: Collect data (market research, feedback)Step2: Classify into SWOT categoriesStep3: Analyse relationships (S vs W, O vs T)Step4: Form strategies (SO & WT plans)Step5: Implement & monitor annuallyConclusionSWOT remains a simple yet powerful tool.When combined with data analytics &team collaboration, it guides effectivestrategy.For XREAL, it ensures sustainable growth,adaptability, and global competitiveness.Introduction 5W1HA tool to identify internal Strengths & Weaknesses andexternal Opportunities & Threats.Helps XREAL make informed, evidence-based strategicdecisions.Supports planning, innovation, and risk reduction in thefast-changing AR market.KeyInsight:SWOT = Clear direction for growth, innovation &competitive advantage.Who: Leaders, managers, and businessdecision-makersWhen: Before product launches & strategicreviewsWhere: Across departments – marketing,finance, HR, operations & R&DWhat: Evaluates strengths, weaknesses,opportunities & threatsWhy: To guide innovation and minimise riskHow: Through data collection → analysis →strategy → implementation