Broekhof verkoopfolder_ENG

Packaging and decorative items for the flower and plant industry




Broekhof A ing Value
Broekhof, established in Noordwijkerhout in 1974, quickly became the leading supplier of packaging and decorative items for the flower and plant industry.
The foundations of this family business were laid by Piet and Mary Broekhof.
They started out selling paper (newsprint) and plastic film for the packaging of flowers. Piet’s leadership and passion along with the ever increasing demands of the flower industry led to Broekhof’s expansion to become an all-round supplier of packaging for flowers and plants.
Sales offices worldwide
In 2006 son Arjan Broekhof took over the mantle as General Director of Broekhof. Under his lea- dership the family business expanded into a glo- bal concern with 100 employees and 4 branches in the Netherlands, 150 staff overseas, branches in Kenya, Columbia and the United States and a factory in Vietnam.
Broekhof is now the market leader with the most extensive, most innovative and sustainable range of packaging and decorative items for the flower and plant industry.
Adding Value
The range has expanded enormously over the years. Alongside traditional packaging items such as paper, film, buckets and flower sleeves, the range now includes many more decorative items. Flower and plant packaging is still Broek- hof’s core business. Broekhof remains alert to the changing market and the demand for ever more added value.
The addition of, a distinctive sleeve, pick or bag, for example, can lift a bouquet or plant to a more desirable, higher price point.
We call this ‘adding value’.
Noordwijkerhout – head office, buying and warehouse Aalsmeer – showroom, design, sales, warehouse and export Honselersdijk – sales
Rijnsburg– Cash & Carry, sales and warehouse
Miami, U.S.
sales and warehouse
Rionegro, Colombia
sales and warehouse
Vietnam
production
Nairobi, Kenia
sales, production and warehouse


Wide range of products
Growing demand for a wider range of innovative and trendy, in-stock items.
The trade has changed dramatically over the years. Exporters and growers do not want to hold large stocks of packaging and decorative items carrying the risk of unsold stock. Furthermore customer decisions about designs and volumes are often made with no regard for lead times for the realisation and production of their chosen item.
This has created strong demand for a wide variety of innovative and trendy items that most impor- tantly, are in stock.
Broekhof caters to these needs by holding a stock of around 12000 different items in our warehouses in the Netherlands and abroad. This range is compiled with the utmost care, knowledge and craftsmanship and is continuously updated with new items.
The combination of production in our own factories and good relationships with manufac- turers in the Netherlands and abroad,
means we can always offer our products at competitive prices.
Customers
Broekhof has a very broad, international customer base. Among our customers are;
in random order, exporters, growers, florists, importers, retailers, garden centres, bouquet makers and wholesalers.
At Broekhof it is important that every type of customer feels welcome and is served in a pro- fessional manner by a knowledgeable advisor. For this purpose Broekhof has in-house specialists, account managers, product managers and designers.


Webshop
The Broekhof webshop is a fast growing platform where customers can order items quickly and easily. With a choice of around 3500 items, next
working day delivery in the Netherlands and low delivery charges, the web- shop offers florists, for example, convenience
when buying.
Custum made
The development of custom made packaging and designs are becoming more important.
The consumer is less likely to make easy price comparisons when confronted with a distinctive product. The right packaging and striking design make it easier to sell the consumer more than they intended to buy. For the development of the perfect custom made packaging solutions Broekhof has a specialised design department with 5 designers and 2 product developers.
E-trade
Broekhof offers exporters E-trade possibilities:
a VMP connection to the exporter’s own webshop offering the Broekhof range, enabling the exporter to incorporate extra services and an extensive range into their business.
Broekhof delivers directly to the exporter and the customer receives the flowers, plants and packaging at the same time. More than 50 flower wholesalers are already successfully offering Broekhof stock in their own webshops.
Our designers visit trade shows, seminars and trend events to keep on top of the very latest style developments, keeping an eye on shapes, colours, materials and products. This inspiration and knowledge, combined with listening to the needs of our customers helps us to develop designs and products that meet their needs perfectly. Prior to production, if required, Broekhof can prepare a sample for customer approval.
Corporate Social Responsibility
At Broekhof, we understand the importance of our packaging and decoration materials being ethically sourced and produced by suppliers that respect the rights of their workers. CSR covers health and safety, working conditions and business ethics. Broekhof is proud to be guided by the standards set by the following organisations:
BSCI, Sedex and ISO 26000
broekhof.nl


Sustainability
Broekhof plans to be the
most sustainable business
supplying packaging
and decorative items to
the flower and plant industry.
Together with taking steps towards business sustainability such as our fleet of electric vehi- cles, LED lighting and FSC® paper, Broekhof has also developed a range of sustainable packaging.
The environmental impact of this packaging, with the label ‘Green Leaf’ is minimal. We have the capability to manufacture 100% composta- ble packaging from Elephant grass, Paperwise and PLA film. For more information visit www. greenleafbioline.nl.
In the field of sustainability Broekhof conforms to the standards for trading goods with FSC®-certification. FSC®-certification demonstrates that wood or paper products originate from responsibly managed forests. A wonderful way of contributing to the protection of forests and woodlands around the world.
Welcome to our showr m
Broekhof has a highly trained, motivated team that are ready to give our customers the best possible advice. Our core values are; customer service; product quality and product knowledge. Customers are welcome to view our range and samples in our spacious 500m2 showroom in Aalsmeer. There is always someone on hand to give advice.
Turfstekerstraat 37 · 1431 GD · Aalsmeer · The Netherlands · Tel +31 (0)297 23 90 00 · [email protected] · broekhof.nl
AALSMEER · HONSELERSDIJK · NOORDWIJKERHOUT · RIJNSBURG · MIAMI · NAIROBI · RIONEGRO