BRAND ANZ GUIDELINES The Australia and New Zealand Banking Group Limited Muhammad Iskandar Bin Norazlisham 4212005451 corporate branding AGS 2543
CONTENT CORPORATE PROFILE OUR PURPOSE OUR LOGO Color Palette Typography Moodboard STATIONERY ADVERTISEMENT 1 2 3 - 8 9 10 11 12-19 20-26
CORPORATE PROFILE The Australia and New Zealand Banking Group Limited (ANZ) is an Australian multinational banking and financial services company headquartered in Melbourne, Victoria. It is Australia's second-largest bank by assets and fourth-largest bank by market capitalisation. 1
OUR PURPOSE Our Purpose is to shape a world where people and communities thrive. It drives everything we do at ANZ, infuses our strategy and is fundamental to shareholder returns. OUR STRATEGY We bring our Purpose to life through our Strategy: to improve the financial wellbeing and sustainability of customers by providing connected, relevant and efficient services, tools and insights, directly and in partnership with others. 2
OUR LOGO
The three shapes signify Australia, New Zealand and Asia Pacific – our three core geographies coming together as one ANZ. • The central human shape represents our customers and our people – the driving forces behind our business. • The organic nature of the symbol acknowledges the core premise of our business – growth. ANZ OLD LOGO NEW LOGO 4
ANZ The Anz logo is composed of a some shape and a logotype set in devil breeze bold The horizontal logo is the primary logo and should be used in most instances. Always use the logo files provided. Do not recreate 5
Our logo for small use There is spesific logo for small sizes and should be used when the logo is rendered at a size between 50px wide and 90px wide. The small logo mark should be used at a size between 15px tall and 20px tall. Only the horizontal logos are appropriate for small use. Do not use the stacked logo for small use. ANZ ANZ Maximum Sizing for small use logo 90px wide max,approx (or approx 1.25 inches) 20px height max,approx (or approx 0.28 inches) 6
The full colour logos should be used only on white,black,or aubergine colored backgrounds. Avoid using full colour logos on photographs unless the logo sits on a black or white area of the image Usage on backgrounds ANZ ANZ ANZ 7
One colour use The one-colour logo should be used only on photographs and colour backgrounds within the Slack colour palette. The one colour logo should only be used in black and white colorways If using an aubergine background,we strongly prefer to use the full-colour logo. However,if design limitations conflict with this,then the logo should appear in white on aubergine ANZ ANZ ANZ ANZ ANZ ANZ 8
Color Palette #137DBC C : 84% M : 44% Y : 3% K : 0% #262262 C : 100% M : 100% Y : 25% K : 25% #FFFFFF C : 0% M : 0% Y : 0% K : 0% 9
Typography Aadevil breeze font (bold) for logo use Aa ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Montserrat ( regular ) for text use 10
Moodboard A moodboard is a collection of visual materials that evoke a certain style or concept. Designers, illustrators, photographers, filmmakers and all types of creative professionals create moodboards to communicate the "feel" of an idea.
STATIONERY
Letterhead ANZ MR ALEXANDER EMAIL : [email protected] NO TEL : 012-34567890 ADDRESS : AUNSDALE,9/0, PERTH,AUSTRALIA OCTOBER 12,2022 Branch Manager Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi Sincerely Yours, COLY The Australia and New Zealand Banking Group Limited ANZ The Australia and New Zealand Banking Group Limited ANZ The Australia and New Zealand Banking Group Limited 210 mm SIZE : 210 x 297 mm ( A4 PAPER) COLOUR : WHITE MATERIAL : 100 - 120 GSM Envelope 162 mm SIZE : 162 x 114 mm COLOUR : WHITE,ARTIC AND ADMIRAL BLUE MATERIAL : BOND GRADE PAPER
Business card ANZ The Australia and New Zealand Banking Group Limited MR ALEXANDER EMAIL : [email protected] NO TEL : 012-34567890 ADDRESS : AUNSDALE,9/0, PERTH,AUSTRALIA Branch Manager ANZ 90 mm 90 mm 50 mm 50 mm SIZE : 90 x 50 mm COLOUR : ARTIC AND ADMIRAL BLUE, { FRONT AND BACK} MATERIAL : ART CARD The business card represents your company's brand. Not only does it convey important personal contact information such as name, title, email, website, address and phone number, but oftentimes it is also the first exposure to the overall image of the business FRONT BACK
Invoice The Australia and New Zealand Banking Group Limited ANZ TO: BENJAMIN ADDRESS : TAMAN AUNSDALE,30/0, PERTH,AUSTRALIA PHONE: 00987654 ITEM DESCRIPTION PRICE QTY TOTAL LANYARD DESIGN CARD DESIGN UNIFORM DESIGN PEN DESIGN $30 $20 $60 $250 20 100 20 100 $60 $6000 $5000 $2000 GRAND TOTAL $13060 PAYMENT INFO VISA,MASTER CARD,WE ACCEPT THANK YOU FOR YOUR BUSINESS! if any mistaken siuncerely apologise INVOICE INVOICE NO:007654 ACCOUNT NO: 7689005488 MR ALEXANDER Branch Manager ALEX SIZE : 210 x 297 mm ( A4 PAPER) COLOUR : WHITE MATERIAL : 100 - 120 GSM 210 mm 297 mm Invoices serve as legally enforceable agreements between a business and its clients, as they provide documentation of services rendered and payment owed.
Merchandise ANZ The Australia and New Zealand Banking Group Limited notebook ANZ The Australia and New Zealand Banking Group Limited ANZ NOTEBOOK TOTEBAG BALL PEN CAP Merchandise inventory refers to the value of goods in stock, whether it's finished goods or raw materials that are ready to sell, that are intended to be resold to customers. 1.NOTEBOOK 2.BALL PEN 3. TOTEBAG 4.CAP
Staff Card ANZ The Australia and New Zealand Banking Group Limited MR ALEXANDER STAFF BRANCH MANAGER The Australia and New Zealand Banking Group Limited ANZ ANZThe Australia and New Zealand Banking Group Limited Australia and New Zealand Banking Group Limited 54 mm 85 mm SIZE : 54 x 85 mm COLOUR : BLACK,ARTIC AND ADMIRAL BLUE MATERIAL : PVC (Polyvinyl chloride) Lanyard SIZE : 900 x 20 mm COLOUR : ARTIC AND ADMIRAL BLUE MATERIAL : NYLON 900 mm 20 mm
Credit Card fifffflffi ANZ fifffflffi ANZ The Australia and New Zealand Banking Group Limited FRONT BACK 85.6 mm 53.98 mm 3.18mm Corner Radius SIZE : 85.6 X 53.98 mm Corner Radius 3.18 mm COLOUR : ARTIC AND ADMIRAL BLUE MATERIAL : PVC (Polyvinyl chloride) A credit card allows you to make purchases and pay for them later. In that sense, it's like a short-term loan.
Formal uniform WOMEN ANZ MEN 150 cm 8 cm SIZE : 150 x 8 cm COLOUR : ARTIC AND ADMIRAL BLUE MATERIAL : SILK Tie SIZE : 150 x 8 cm COLOUR : ARTIC AND ADMIRAL BLUE MATERIAL : SILK Bow
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ANZ The Australia and New Zealand Banking Group Limited Billboard ANZ SIZE : 24 x 12 ft COLOUR : BLACK MATERIAL : METAL,CANVAS 24 Ft 12 Ft 12 Ft 8 Ft
ANZ The Australia and New Zealand Banking Group Limited Trust us we will guide you for a good saving ANZ The Australia and New Zealand Banking Group Limited Find us at our department we will provide you a good perfomance Poster SIZE : 1620 x 1010 mm COLOUR : ARTIC AND ADMIRAL BLUE MATERIAL : PLASTIC BACK PAPER 1010 mm 1620 mm Posters are designed to be both eye-catching and informative. Posters may be used for many purposes.
Pamphlet ANZ CORPORATE PROFILE The Australia and New Zealand Banking Group Limited (ANZ) is an Australian multinational banking and financial services company headquartered in Melbourne, Victoria. It is Australia's second-largest bank by assets and fourth-largest bank by market capitalisation. OUR STRATEGY We bring our Purpose to life through our Strategy: to improve the financial wellbeing and sustainability of customers by providing connected, relevant and efficient services, tools and insights, directly and in partnership with others. ANZ The Australia and New Zealand Banking Group Limited OUR PURPOSE Our Purpose is to shape a world where people and communities thrive. It drives everything we do at ANZ, infuses our strategy and is fundamental to shareholder returns. The Australia and New Zealand Banking Group Limited www.anz.com.au OUR STRENGTH Extensive network Wide Range of portfolio Brand Reputation Strong Digital Marketing Strategy Goods Returns on Capital Expenditure Contact Us :+61396838833 - Among young Australian’s - Target market include lifestyle, personality and values - Targeting those in urban areas and metropolitan cities across all Australian states PSYCHOGRAPHY Personal banking is one of the largest divisions within ANZ. It provides financial services including banking and lending products to the general public. ANZ serves around six million customers at over 570 branches in Australia 297 mm 210 mm SIZE : 210 x 297 mm COLOUR : ARTIC AND ADMIRAL BLUE MATERIAL : ART PAPER Pamphlets are typically larger than leaflets and smaller than brochures. They include some images but are mostly informational, and so feature a lot of text. They are printed on one side or both sides, folded into multiple sections and printed on standard or high quality paper.
ANZ ANZ The Australia and New Zealand Banking Group Limited Bank Signage SIZE : 50 x 10 cm COLOUR : ARTIC AND ADMIRAL BLUE MATERIAL :METAL,ACRYLIC 50 cm The Australia and New Zealand Banking Group Limited Signage is generally defined as any kind of graphic display intended to convey information to an audience.
ANZ The Australia and New Zealand Banking Group Limited