PRINCIPLE OF DESIGN

FUNDAMENTAL OF ART & DESIGN





PRINCIPLE OF DESIGN




NUR QISTINA AMIRAH BINTI RAFIHEIRU



32DDV21F1001

BALANCE

The elements used in a design is arranged to make it looks and feels stable.

SYMMETRY

ASYMMETRY

COMPOSITION

about the way our eyes are guided around the artwork.

FRAME



RULE OF THIRD 3
2
1/3 RULE 1

RULE OF THIRD

THE RIGHT THIRD

RULE OF THIRD

THE LEFT THIRD

FOURE GROUND, BACKGROUND
MIDDLE GROUND &
BACKGROUND MIDDLE GROUND
FOUREGROUND

PERSPECTIVE
ONE POINT

PERSPECTIVE
TWO POINT

PERSPECTIVE
THREE POINT

POINT OF VIEW

LOW ANGLE

POINT OF VIEW

HIGH ANGLE

HARMONY

a principle of art that holds contrasts or
similar parts together to form unity in
visual composition.

REPETITION

REPETITION

RHYTHM

RHYTHM

VARIETY

USE OF CONTRASTING OR DIFFERENT TYPES OF
ELEMENTS IN A WORK OF ART.

VARIETY

Variety adalah satu karya seni yang pelbagai dan
mempunyai keunikannya yang tersendiri.

Menggabungkan pelbagai elemen dan prinsip yang
telah dipelajari dalam art & design.
Contohnya dari segi elemen seperti

colours,shape,texture,lines,forms.Dari segi prinsip pula
seperti symmetry,asymmetry,repetition dan rhythm.
Kebiasaannya karya seni yang dihasilkan hanya
menumpukan kepada satu bentuk atau objek didalam
sebuah karya seni.
Penghasil karya seni juga menggunakan variety untuk
menyampaikan maklumat atau cerita daripada hasil
karya seni mereka.

P O S T E R & W E B B A N N E R U S I N G V A R I E T Y




ELEMENT & PRINCIPLE THE GOAL

MEANING

COOL COLOUR

LINE
GEOMETRIC AND
ORGANIC SHAPE
SYMMETRY
RHYTHM

WARM COLOUR
LINE
TEXTURE
GEOMETRIC SHAPE

SYMMETRY
RHYTHM

COMPLIMENTARY
COLOUR

TEXTURE

ORGANIC SHAPE
LINE
SYMMETRY
REPETITION

COMPLIMENTARY
COLOUR

ORGANIC &
GEOMETRIC
SHAPE

LINE

ASYMMETRY

RHYTHM

COOL COLOUR

GEOMETRIC
SHAPE

LINE

ASYMMETRY

RHYTHM

COOL COLOUR



ORGANIC &
GEOMETRIC
SHAPE



LINE



ASYMMETRY



RHYTHM

MOVEMENT
&

UNITY

COMBINES ELEMENTS IN A MANNER THAT WILL GUIDE THE EYE OF THE VIEWER &
IS A MEASURE THE ELEMENTS OF A PAGE SEEM TO FEET TOGETHER

APA ITU MOVEMENT &
UNITY ?

MOVEMENT UNITY

MOVEMENT IALAH MENGGABUNGKAN ELEMEN UNITY BERMAKSUD SATU TEMA ATAU SATU IDEA BAGI
DENGAN CARA YANG AKAN MEMBIMBING SEMUA UNSUR DALAM SESUATU GUBAHAN.
MATA PENONTON PADA KADAR TERTENTU KESATUAN DAPAT MENIMBULKAN SUASANA YANG
ATAU KE ARAH TERTENTU SEPANJANG TENTERAM, TERATUR DAN SELESA.
KOMPOSISI KARYA

MOVEMENT BOLEH DIARAHKAN DALAM UNITY DIKENAL PASTI MELALUI TIGA CARA IAITU :
SEPANJANG GARIS, BENTUK, DAN WARNA. COMPOSITIONAL UNITY, CONCEPTUAL UNITY, AND
GESTALT UNITY.

01

CONTOH ART
MOVEMENT

02

CONTOH ART
MOVEMENT

03

CONTOH ART
MOVEMENT

04

CONTOH ART
MOVEMENT

01

CONTOH ART
UNITY

02

CONTOH ART
UNITY

03

CONTOH ART
UNITY

04

CONTOH ART
UNITY

05

CONTOH ART
UNITY

DOMINANCE

EMPHASIS , FOCAL POINT, CONTRAST

EMPHASIS

EMPHASIS RELATES TO THE JUXTAPOSITION OF
TWO CONTRASTING OR COMPLEMENTARY
ELEMENTS THAT, IN RESULT PRODUCES A FOCAL
POINT THAT DIRECTS THE VIEWER'S ATTENTION TO
A CERTAIN AREA. IN OTHER WORDS, IT EMPHASIZES
THE THE PROMINENT ASPECTS OF THE ARTWORK.

IMPORTANCE OF EMPHASIZING To provide clarity
To attract the viewer's attention
To highlight the important point
To make it percievable to the decoder

EXAMPLE OF
EMPHASIS

FOCAL POINT

A FOCAL POINT IS THE VISUAL ELEMENT OR
PART OF THE ARTWORK
THAT IS MOST EMPHASIZED AND
THEREFORE WHERE
THE VIEWER'S EYE GOES TO FIRST.

1. 2. 3.

Make it the


biggest,boldest,or Set the type in Change the
bold,italic,or both. 5. element's colour
brightest.
Surround the
4. element with lots of

Change the angle white space

EXAMPLE OF
FOCAL POINT

CONTRAST

CONTRAST IS THE STATE OF BEING
STRIKINGLY DIFFERENT FROM
SOMETHING ELSE IN JUXTAPOSITION
OR CLOSE ASSOCIATION.

CONTRAST CREATES EMPHASIS AND INTEREST TO THE AUDIENCE



IMPORTANCE OF
CONTRAST

1. 2. 3.
It adds variety and unity Add visual interest. Helps organize the design.

4. 5. 6.
Emphasizes the focal To create a better To elucidate ideas and clarify
point. composition. their meanings,