Maddy Button
Introduction
Diverse background in fashion, from
sales assistant, casual VM/ buyer to
stylist.
Career Goals
+ Styling
+ Trend Forecasting
Personal Style:
• Primary colours
• Heavily inspired by Japanese/
Korean styling
• Unique ways to achieve colour
harmony with juxtaposing colours,
strong block contrasts
• Playing around with texture, prints
and asymmetry
VM In-store/ Styling
Research has shown that the majority
of consumers make their purchase
decisions while they are in the store.
I love bringing the displays to life,
making an impact on the consumer,
drawing shoppers into the store and
setting the overall mood.
Store atmosphere:
• Theme
• Music
• Colour
• Staff: styled and approach
• Lighting/ scents
VM In-store
• Adjus'ng
the
floor
set
• Styling/
planning
mannequins
• Window
Displays
• Crea'ng
content
for
socials
styling
staff
• Fashion
trend
forecas'ng/
reports
Styling
• Matching a brief
• Working with a budget and within
tight timeframes
• Managing a team, working in
collaboration with the directors/
photographers and artists to
achieve the best result
Why Interview me?
• Extremely driven, with a passion
for clothes and achieving great
results for the company
• Diverse background in leadership,
working within a team and can
adapt to match any environment