Corporate Digest Magazine July, 2017 by Venture Care

MAGAZINE July 2017 INR 150/-
Venture Care

Digest

CONSEQUENCES FOR NOT COMPLYING WITH ANNUAL FILING WITH THE
REGISTRAR OF COMPANIES

- (Legal & Compliances)

Indian Startup Funding And Investment Chart [June 2017]

- (Finance & Strategy)

REQUIREMENTS TO SET UP SOUND BUSINESS MODEL
AND GROWTH ORIENTED BUSINESS PLAN

- (Special Story)

Growth Hacking in
Real Estate Business

- (Digital Business)

Index

Index

Editorial 3
Special Story 4
I. REQUIREMENTS TO SET UP SOUND BUSINESS MODEL AND GROWTH 8
10
ORIENTED BUSINESS PLAN
14
ii. TRUTH AND MYTH OF BRAND 20
Legal & Compliance
22
CONSEQUENCES FOR NOT COMPLYING WITH ANNUAL FILING WITH THE 24
REGISTRAR OF COMPANIES 27

Indian Funding Update 33

INDIAN STARTUP FUNDING AND INVESTMENT CHART [JUNE 2017]

Finance

ESTIMATING COST OF EQUITY FOR BUSINESS VALUATION

Strategy

4 DECISION YOU NEED TO MAKE BEFORE INCORPORATING A BUSINESS
15 PRACTICAL TACTICS THAT ACTUALLY HELP TO GENERATE SALES
QUALIFIED LEAD FOR REAL ESTATE
5 THINGS TO UNDERSTAND INORDER TO GROW BUSINESS

Digital

GROWTH HACKING IN REAL ESTATE BUSINESS

www.Venture-Care.com/Magazine July 2017 2

Editorial

I am happy to inform you that apart from Prashant Kumar
providing finance, legal, strategic services,
our team has started sharing the knowledge Editor
with our clients and readers and e-magazine
of July 2017 edition is the first step towards Businesses need to be valued and business
this. valuation requires many factors. Cost of
equity is one of them. Estimation of cost of
Be it start-ups or existing & running equity is very subjective and should be
business, they all require business model and assessed carefully to reach nearby exact
business plan. At one place, business model value of business.
should be unbreakable at the place business
plan should be growth oriented. Our team has Under strategy we have reviewed the
explored the requirements for setting up sound decisions to be made while incorporating a
business model and growth hacker business business. This shall be very useful for our
plan. We have also covered things which are start-up community who have just
required to grow the business. developed ideas of business.

From the last couple of years corporate Finally, our team has developed the
governance has an integral part of carrying out practical ways (tactics) for generating sales
the business. Few companies are maintaining qualified lead for real estate.
corporate governance on their own and few are
forced to do so. Annual filing with ROC in time Enjoy reading.....
is a basic step towards it. Non-compliance has
either of the two reason- intention or
compulsion. There should be some type of tool
developed by government or its agencies to
find out the reasons behind the non-
compliance. The present status is that penalty
of non- compliance is following the words of
rules/ regulation and not the spirit of law. Our
team has summarized the effect of not filing
the annual return with ROC and other
consequences.

Every business has some product or service
which they market. “Truth and Myth of brand”
has explored the conception and misconception
about the brand.

3 July 2017 www.Venture-Care.com/Magazine

Special Story

REQUIREMENTS TO SET UP SOUND BUSINESS MODEL
AND GROWTH ORIENTED BUSINESS PLAN

First of all, let us compare business model and business plan:

SR. Business model Business plan

NO. It helps company in achieving
growth
1 It is platform to survive It starts working from 'Zero +'
day/month/year
2 It works from 'zero' day
It is very flexible
3 It is more stagnant in nature
4 It plays supporting role to It refers the business model
and plans for growth
business
It focuses on future
5 It focuses on current situation
6 It refers to “How a monthly or It refers to “How the presently
achieved target can be enlarged”
yearly target can be achieved”
Its orientation is externally driven
7 Its orientation is internal

www.Venture-Care.com/Magazine July 2017 4

Special Story

In spite of few differences, Business model andbusiness plan are complementary to each other.

Business Model (i.e. How the company should work):

It's very key components are Revenue question comes that “why customers will
Model and Initial target market. Revenue consume our products”. So the “quality
model should give the fair idea of “From and satisfying exact needs of the custome-
Where sound and consistent revenue can rs” becomes name of the game
be generated and How”. Initial target
market says “Who are the customers, 2) The packaging of product and service: –
How their needs can be fulfilled”.
Companies should package their products
Other basic requirements are: and services attached very nicely and
carefully. Interestingly, nowadays, home
1)Products/services: – Products or servic- delivery of products is very common.

es should be such that customers should 3) Making assured the customers: – If a
beg it for more. Simultaneously, products
should not be rigid. We must have right company believes from within that produ-
prices for our products/services: – Comp- cts or services are able to satisfy the
any may charge any price based on the customers' need then companies should
estimation of profitability. But there are well communicate to customers i.e.
two dangers. Charging skimming prices messaging aspect should be quick and
(too much high price) will make some sound.
customers go away from the product.
Whereas, penetrative prices (too low 4) Right distribution channel and other sup-
price) may create a negative impression
for the products. We must have seen that ports: – Distribution channel should be
new mineral water bottling company are wide, quick and trustworthy. Furthermore,
keeping their products' prices at par with other support strategies such as sales,
the competitors' products' prices or there marketing, finance, HR should be
is a very marginal difference. Now the proactive.

5 July 2017 www.Venture-Care.com/Magazine

Special Story

5) Limited launch: – It is required that products/ 7) Customer relation: – For

services should be launched on limited basis first. It sound business model
controls cost, reduces frustration and reduces wastage companies should develop and
of efforts put. maintain good relationships
with their customers. But
6) Collecting feedback: – Next required is that the attention should be given that it
should not spoil the policy of
companies must collect regular feedback from our fast collection.
customers of limited launch. Moreover, we should
seek references from the customers for our products or
services.

Business Plan (What for the future):

A business plan is very essential from company's future point of view.

Requirements are: 4) Authority should match responsibility: –

1) NO Bias: – It has been observed that it is also a requirement that managers
should be given required level of authority
entrepreneurs while working on business so that they can execute their responsibility.
plan are biased. Bias is normally seen
upward. This will ruin the whole business 5) Estimation of “Near to Right” amount of
plan.
capital needed: – Company may plan for
2) Dynamism: – The business plan should new product development, exploring new
technology, exploring new marketing
be dynamic/flexible and if possible auto- channels etc. For all these it needs capital.
adjustable. Since it is externally driven, The company should estimate at least “Near
even a small change in external to Right” amount of capital to achieve the
environment may destroy its importance if above.
it is rigid in nature. We have seen the
chaos in case of demonetization last year. 6) Study of a trend in the industry: –

3) Well communicated to the managers: – Another requirement of setting growth
oriented business plan is that the company
Business plan should be framed in should study and analyze the past, present
consultation with the Internal who have and expected the future trend. Main trend
the responsibility to get it executed parameters may be-
successfully.

www.Venture-Care.com/Magazine July 2017 6

Special Story

a) Product changes in the past 7) Right identification of “KSF” &
b) Pricing of the product
c) Changes in export market demand Triggers and possible changes in future: –
d) Entry of new competitors Identification of right KSF and trigger
e) Expected variants in the products in future points is also required for setting up growth
oriented business plan. Over a period of
etc. time, these may change therefore, there
should be the proper track of it.

To conclude, coming business ideas into the mind of an
entrepreneur is very easy. Convincing the fund providers to
lend/invest in it is also easy. But the work of entrepreneur
does not end here. He has to go long way; sometimes smoothly
or sometimes facing many barriers and speed breakers. In
this case, sound business model and growth oriented business

plan come as a torchbearer.

7 July 2017 www.Venture-Care.com/Magazine

Special Story

TRUTH AND MYTH
OF BRAND

Products owners assume (naively) that since their customers know the name of the
products, therefore, their products have brand name and owners are very much
biased. It the biggest...

www.Venture-Care.com/Magazine July 2017 8

Special Story 2nd myth is that owners think huge advertis-
ement expenditure for promoting a product
Products owners assume (naively) that since will create a brand name, FMCG companies
leading the folk. But truth is that many
their customers know the name of the companies do huge advertisement just
products, therefore, their products have brand recall.
brand name and owners are very much
biased. It the biggest myth. To judge that 3rd myth/confusion among the companies is
whether their products have the brand name that whether to create a single brand for all
there is either of the two criteria: the products or should have separate brands
for separate products. “Patanjali” chose to
1. Whether the given product can fetch create the single brand whereas other
premium pricing compared to its FMCG companies chose to have the
competitive products or/and separate brand for separate products and
did advertisement accordingly.
2. Whether the given product is being
sold in significantly more volume 4th myth is that brand name cannot be
compared to its competitive products copied. Not true. Brand name, logos can be
in a particularly given market. copied easily.

TRUTH MYTH

9 July 2017 www.Venture-Care.com/Magazine

Legal & Compliance

CONSEQUENCES FOR NOT COMPLYING
WITH ANNUAL FILING WITH THE
REGISTRAR OF COMPANIES

In this guide we are going to touch the following topics: Introduction to Annual Filing
Timelines for Annual Filing Estimated Normal and Additional Government Fees for
small Companies Consequences of...

IN THIS GUIDE WE ARE GOING TO WHAT ARE THE E-FORMS FILED

TOUCH THE FOLLOWING TOPICS: WITH ROC EVERY YEAR?: AOC – 4:

Introduction to Annual Filing PURPOSE :

Timelines for Annual Filing To file with Registrar of Companies the

Estimated Normal and Additional Government following documents:
Fees for small Companies
Financials of the company – Balance Sheet,
Consequences of not complying with annual
Profit and Loss account, Cash flow statement,
filing
it's respective schedules
When a company obtains the status of a
Auditor's Report – It is the view of Statutory
Defaulting Company
Auditor on the financial position of the
Procedure to be adopted for getting the status company and its affairs.
of an active company and making the company Accounting Policies – These are the accounting
fully compliant
treatment given by the company while
Benefits of converting a company into an active preparing accounts and financial statements
company
Notes to accounts – These are other financial

INTRODUCTION TO ANNUAL FILING: disclosures required to be given by companies
which are not separately reflected in Balance
Any Company incorporated in India whether it is a
Sheet and Profit and Loss account and it's

subsidiary of the foreign company, joint venture entity scheduled

and others under the Companies Act, all are required to Director's Report – It is the Director explaining
file few forms in an electronic mode with the concerned company's affairs about various matters
Registrar of Companies (ROC). affecting shareholders interest along with
replies to qualifications raised by the

Statutory Auditor in its Report

www.Venture-Care.com/Magazine July 2017 10

Legal & Compliance

MGT – 7: PURPOSE: ESTIMATED NORMAL AND

To disclose Registrar of Companies the following ADDITIONAL GOVERNMENT FEES
information FOR SMALL COMPANIES:

List of Directors including executive and non-executive The Normal Government fees perform applicable
to companies depends upon its Authorized
List of Shareholders
Change in Directors during the financial year

Change in Shareholding pattern during the financial year The Additional filing fees depends upon two
Dates of Meetings of Board, Committees and Sharehold- factors, namely, Normal filing fees and the time
period of delay in filing forms
ers held during the year

Total share capital Authorised, Issued, Subscribed, called Additional fee rules for All forms
up and Paid up period of delay
Total amount of Debentures, Deposits, Loans, secured or

unsecured as on financial year end date Up to 30 days 2 times of normal fees

ADT – 1 PURPOSE: More than 30 days 4 times of normal fees
and up to 60 days
For Intimation of Appointment of Statutory More than 60 days 6 times of normal fees
Auditor to ROC and up to 90 days
More than 90 days 10 times of normal fees
TIMELINES FOR ANNUAL FILING: and up to 180 days

As per newly introduced provisions of Companies More than 180 days 12 times of normal fees
Act 2013, every company shall close its financial year
on 31st March of each year (except some exceptions for The estimated government fees perform are given
first the financial year). in details in the table below:

It is to be noted that all the timelines of Annual
filing depend upon the end of financial year.

Sr. Maximum time The last date
No. Name of Event limit by which event

has to be
completed in

any case

1 Hold Annual Within 6 30th day of
General Months of end September
of financial every year
Meeting year

2 Filing of Form Within 15 days 14th day of
October
ADT 1 of Annual

General

Meeting

3 Filing of Form Within 30 days Within 30 days
AOC 4 of Annual of Annual

General General
Meeting Meeting

4 Filing of Form Within 60 days 29th day of

MGT 7 of Annual November

General every year

Meeting

11 July 2017 www.Venture-Care.com/Magazine

Legal & Compliance

Sr. Authorized NORMAL MAXIMUM Total Filing Fees Total filing FEES PER Total filing FEES PER
No. capital Filing Fees ADDITIONALFiling Perform(Amount in YEAR if not filed within YEAR if filed within
(Amount in Fees (12 Times of Rupees) for all annual timelines (Amount in time (Amount in
Rupees) Normal Filing Fees) filing forms Rupees) (AOC – 4, Rupees) (AOC – 4,
(Amount in Rupees) MGT -7, ADT – 1) MGT -7, ADT – 1)

1 Less than 200 2400 2600 7800 600
300
1,00,000 400 3600 3900 11700 900
2 1,00,000 500
600 4800 5200 15600 1200
to
4,99,999 6000 6500 19500 1500
3 5,00,000 to
7200 7800 23600 1800
24,99,999

4 25,00,000
to

99,99,999
4 1,00,00,000

or more

CONSEQUENCES OF NOT WHEN A COMPANY OBTAINS A

COMPLYING WITH ANNUAL FILING: STATUS OF A DEFAULTING

Description of Events Consequences of not COMPANY:
complying with event
Companies Act Does not define Defaulting Company.

Holding Annual Company and every officer However, if a company does not comply with annual
General Meeting of the company (including filing for a period of 3 years or more, the Register of
Filing of Form MGT 7 DIRECTOR) shall punisha- Companies may change its status to “Defaulting
ble with fine – Upto company” or “Defunct Company”.
Filing of Form AOC 4 Rs. 1,00,000/- Penalty in
case of Continuing Default– CONSEQUENCES FOR COMPANY:
Rs. 5000/- per day
The company cannot file any e-form except Annual
1. Company shall be punish- filing forms, forms for appointment of Director, Forms
able with fine – Not less for Application to Registrar of companies, etc.
than Rs. 50,000/- which may
extend to Rs. 5,00,000/- It means that company cannot execute any activity
2. Every officer (including such as a change in Name, Change in registered office,
Director) – – Fine: Not less Issue or allotment of shares, etc.
than Rs. 50,000/- which may
extend to Rs. 5,00,000/- OR
– imprisonment for a term
which may extend to six
months OR – Both

All the directors – Fine:
Not less than Rs. 50,000/-
which may extend to Rs.
5,00,000/- OR –
imprisonment for a term
which may extend to One
Year OR – Both

www.Venture-Care.com/Magazine July 2017 12

Legal & Compliance

CONSEQUENCES FOR DIRECTOR: BENEFITS WITH REFERENCE TO OTHER

Unable to sign e-form of any company: Many times THAN LEGAL CONSEQUENCES:
situation arises while filing e-form by a company which is
not a defaulting company, that a message pops-up that the Helpful in creating a good public image While draft-
Director is not eligible to sign the e-form as the signing ing Board's Report, Companies include some additional
director is also a director of defaulting company. In such a information in it which may include:
situation, such a director is required to complete annual
filing of that defaulting company and then he becomes Companies include Management Discussion which
eligible to sign e-form of any other company. serves as a medium of vital information to the public.
the company through this, communicates various
Disqualified to become a Director in any other company: If a co- future plans and running projects, future prospects,
mpany does not file its financials (AOC– 4) or Annual Return strengths of the company, steps taken or to be taken
(MGT – 7), every director of such company is disqualified to by the company to overcome its weaknesses and
be a director in any other company. various other information which creates a good
image in mind of public, government and regulatory
CONSEQUENCES FOR PROFESSIONALS: authorities.

Company Secretaries and Chartered Accountants of this Transparency: If a company follows all legal
company cannot certify forms of any company. provisions of the Act in an ethical manner, it means, it
maintains transparency among public and creates an
Procedure to be adopted for getting the status of an image of the ethical company in minds of public,
active company and making the company fully regulatory and government.
compliant
As these documents are filed with Government
Preparation of forms AOC 4, MGT 7 and ADT 1 of the Authorities and certified by professionals, it seems to
company and uploading it on the website of MCA.(For public documents can create more confidence t than
documents required and government fees for filing the any other document even if it is circulated in public
above forms details are given in the previous slide) through any other expensive medium. Therefore it is
a cheap way to communicate information to the
Application to the Registrar of Companies to change public while gaining more confidence.
the status of the company to active
If you have any query or question please comment in
the comment box below or Contact us. We would
love to help you.

BENEFITS OF MAKING THE

COMPANY ACTIVE: BENEFITS WITH

REFERENCE TO LEGAL CONSEQUENCES:

Avoid legal consequences of penalty, imprisonment to
Directors and other officers in default (could not
understand this sentence)

Directors of company becomes bee eligible to sign e-
forms of any other company and does not become
disqualified to become director in any other company

It serves as a notice to public of any information
required to be given by the company under any act

It may serve as a proof or evidence in the court of law

13 July 2017 www.Venture-Care.com/Magazine

Indian Funding Updates

Indian Startup Funding
And

Investment Chart

June 2017

Sr. Date Startup Industry/ Sub-Vertical City / Investors' Investment Amount
No. Name Vertical
1 (dd/mm/yyyy) Mobile based travel Location Name Type (in USD)
Tripeur Techonology ERP platform
01/06/2017 Bangalore Grace Grace Seed Funding N/A
Rentongo eCommerce Online Marketplace Techno Ventures
for Renting Bikes, LLP, Rajul Garg &
Electronics & Other
Appliances undisclosed
investors

2 02/06/2017 Bangalore TVS Motor Private Equity N/A
Company

www.Venture-Care.com/Magazine July 2017 14

Indian Funding Updates

Sr. Date Startup Industry/ Sub-Vertical City / Investors' Investment Amount
No. Name Vertical Location Name Type (in USD)
3 (dd/mm/yyyy) Online Travel &
Goomo Consumer Holiday Booking Mumbai Emerging India Private Equity 50,000,000
05/06/2017 Internet platform
Online Wealth
4 05/06/2017 MaxMyWealth Consumer Management & Mumbai blockchain Private Equity N/A
Savings platform
Internet ecosystem Global

Advisors,

Horseferry

5 06/06/2017 Spinny eCommerce Online Used Car Gurgaon Blume Ventures, Private Equity 1,000,000
marketplace Indian Angel
Network, Kunal
Shah, Sandeep
Tandon

6 06/06/2017 HealthBuds Consumer Healthcare Discovery Kolkata Arun Patodia, Seed Funding N/A
Internet & booking platform Bharat Kedia

7 06/06/2017 FTCash Consumer Mobile Payments Mumbai 500 Startups, Private Equity N/A
Internet platform IvyCap Ventures

8 06/06/2017 Bhive Consumer co-working spaces Bangalore Blume Ventures Private Equity 1,200,000
Workspace Internet
Consumer Mobile app for Mental New Delhi Harsh Mahajan, Seed Funding 1,000,000
9 06/06/2017 Way Forward Internet Health Farhan Naqvi,
Sreepathy
Viswanathan

10 06/06/2017 GyanDhan Consumer Education Marketplace New Delhi Sundaram Private Equity N/A
Internet
Finance Holdings

11 06/06/2017 Hungry Foal Consumer For profit Social Gurgaon SBI (Stand Up Private Equity N/A
Internet Venture India Scheme)

12 07/06/2017 ZipLoan Consumer Online lending New Delhi WaterBridge Seed Funding 650,000
Internet platform Ventures

13 07/06/2017 GrowFitter Consumer health and fitness Mumbai SQue Capital Seed Funding 600,000
Internet discovery platform

14 08/06/2017 StratFit Consumer Health coaching Hyderabad Bodhtree Seed Funding 232,000
15 08/06/2017 Multiplier Internet programs Consulting 1,500,000

Solutions Limited

Technology CRM Software for Hyderabad Norwest Venture Private Equity
Healthcare space Partners

16 08/06/2017 ABI Health Technology Unified Digital Health Bangalore Norwest Venture Private Equity 1,500,000
Platform Partners

15 July 2017 www.Venture-Care.com/Magazine

Indian Funding Updates

Sr. Date Startup Industry/ Sub-Vertical City / Investors' Investment Amount
No. Name Vertical (in USD)
17 (dd/mm/yyyy) App-based Location Name Type
Stockal Consumer Investment advisory 350,000
08/06/2017 Internet Services Bangalore Mohan Alexander, Seed Funding
Travel & adventure Mumbai R. Natarajan, 300,000
Consumer planning platform Vikrant Varshney,
Internet Amit Sinha

18 09/06/2017 Guidoo Pawan Borle, Seed Funding

Nirmal Singh,

Manish Prasad,

Vineet Varma,

Nick Haulkoury,

Abhai S. Rao

19 09/06/2017 eSahai.in Consumer ambulance aggregator Hyderabad Dr Ramesh Seed Funding 250,000
20 12/06/2017 Loanmeet Internet and medical taxi Ayyala, Satya
21 12/06/2017 LendingKart Consumer provider Muthyala
22 12/06/2017 Boxx.ai Internet
Consumer Online peer-to-peer Bangalore Cao Yibin, Seed Funding N/A
23 12/06/2017 Peesafe.in Internet Huang Wei,
Technology lending platform Madhusudan E,
24 12/06/2017 Vista Rooms
Online Lending Ahmedabad Yes Bank Debt Funding 7,800,000
25 12/06/2017 CoverFox platform

Artificial Intelligence Bangalore Unicorn India Private Equity 500,000
Ventures, Venky
Krishnakumar,
Suresh Shankar,
Vivek Bhargava

HealthCare Hygiene care product New Delhi Venture Catalysts, Private Equity 1,000,000
Consumer manufacturer Alfa Capital, 776,000
Internet 15,000,000
Consumer Green Shots
Internet
Capital, Real Time

Ventures

Online rooms Mumbai Artha India Seed Funding
Ventures,
aggregation platform Singularity
Holdings, Rajan
Anandan, Girish
Mathrubootham

Online insurance Mumbai Transamerica Private Equity
brokerage platform

26 13/06/2017 Hyper Track Technology Location tracking New Delhi Nexus Venture Private Equity N/A
27 13/06/2017 Goodera Technology solutions Partners,
28 13/06/2017 Digit Technology Founders Fund

CSR and sustainability Bangalore Nexus Venture Private Equity 5,500,000
management platform Partners,
Founders Fund

Tech driven Insurance Bangalore Fairfax Holdings Private Equity N/A
platform

www.Venture-Care.com/Magazine July 2017 16

Indian Funding Updates

Sr. Date Startup Industry/ Sub-Vertical City / Investors' Investment Amount
No. (dd/mm/yyyy) Name Vertical (in USD)
Cab Aggregation App Location Name Type
Consumer 50,000,000
29 14/06/2017 OLA Internet Bangalore Tekne Capital Private Equity

Management LLC

30 14/06/2017 Vanitycask Consumer Beauty products Mumbai RB Investments Seed Funding N/A
31 14/06/2017 MrNeeds Internet discovery platform
32 15/06/2017 Money Tap Consumer Noida undisclosed Seed Funding 500,000
33 16/06/2017 GoodBox Internet Micro Food Delivery investors
34 16/06/2017 Fincash platform
35 16/06/2017 PortDesk
36 16/06/2017 EdgeFx Consumer Money Lending Bangalore Sequoia India, Private Equity 12,300,000
Internet platform NEA, Prime
37 16/06/2017 EazyDiner Venture Partners
38 16/06/2017 HealthIntel
39 19/06/2017 UnBxD eCommerce Mobile SAAS Bangalore Nexus Venture Private Equity 1,000,000
40 19/06/2017 DarwinBox ECommerce platform Partners, Mekin
Consumer for SMEs Maheshwari
41 20/06/2017 ForeverShop Internet Personal Finance
Technology platform Mumbai Mohammed Khan, Seed Funding 100,000
eCommerce Noida Sameer Narayan 2,000,000
Maritime Solutions & Others

Alphard Maritime Seed Funding
Group

DIY project Kits seller Hyderabad Cross Border Seed Funding N/A

Angels & Experts,

Rajasthan Angel

Innovators

Network, The

Chennai Angels

Consumer Online Restaurant Gurgaon YouWeCan Seed Funding N/A
Internet Reservation Platform Ventures
Healthcare
Online Pharmacy New Delhi BLIP Initiatives Seed Funding N/A

Technology Cloud-based product Bangalore Eight Roads Private Equity 12,500,000
discovery platform Ventures

Technology Enterprise human Hyderabad Lightspeed India Private Equity 4,000,000
resources management Partners, Endiya 300,000
Consumer platform Partners, 3one4
Internet Capital Advisors
LLP, Startupxseed
Ventures LLP

Mobile based Bangalore 91maker.com Seed Funding
ecommerce
platform

17 July 2017 www.Venture-Care.com/Magazine

Indian Funding Updates

Sr. Date Startup Industry/ Sub-Vertical City / Investors' Investment Amount
No. Name Vertical Location Name Type (in USD)
42 (dd/mm/yyyy) Events Ticketing
Insider.in Consumer platform Mumbai Paytm Private Equity 5,200,000
20/06/2017 Internet

43 21/06/2017 Fynd eCommerce Fashion etailer Mumbai IIFL Seed Ventures, Private Equity 2,400,000
Bangalore Kae Capital, FJ 4,500,000
44 21/06/2017 Grow Fit Consumer Health-Tech platform Labs, Singularity 215,000
Internet Ventures, GrowX,
45 21/06/2017 Fabulyst Technology Artificial Intelligence Tracxn Labs, Axis
46 21/06/2017 mSwipe Technology based platform Capital
Point-of-Sale services
47 21/06/2017 OneAssist Manipal Education Private Equity
48 22/06/2017 Julia and Medical Group
(MEMG), SAR
Computing Group, The Grover
Trust
49 22/06/2017 Kissht
Hyderabad iBhubs Seed Funding

Mumbai UC-RNT Fund, Private Equity 31,000,000

Matrix Partners,

alcon Edge

Capital, DSG

Consumer Partners

Consumer Credit card fraud Mumbai Sequoia Capital Private Equity N/A
Internet protection

Technology Open Source Language Bangalore General Catalyst, Private Equity 4,600,000
Consumer for Data Science and Founder Collective 2,000,000
Internet
Machine Learning

Consumer Lending Mumbai Endiya Partners, Private Equity
platform Ventureast

50 22/06/2017 Explore Life Consumer Local homes booking Bangalore Mekin Seed Funding 500,000
Traveling Internet platform Mumbai Maheshwari, 4,000,000

51 23/06/2017 LoanTap Consumer Lending platform for Bharat Vijay, Krish
52 23/06/2017 Voxweb Internet salaried professionals
Seshadri, Amar
Consumer
Internet Arsikere

Kae Capital, India Private Equity
Quotient, IFMR,
and MAS Financial
Services Ltd

Mobile based social Mumbai Undisclosed Seed Funding 1,000,000
networking platform investors

53 26/06/2017 HUG Technology Gesture based Hyderabad Mohit Srivastav, Private Equity 5,000,000
Innovations Smartwatch Kishore Ganji, 71,000,000
manufacturer Venkat
54 26/06/2017 Flipkart Vallabhaneni,
Rajeev Menon

eCommerce Online Marketplace Bangalore Naspers Private Equity

www.Venture-Care.com/Magazine July 2017 18

Indian Funding Updates

Sr. Date Startup Industry/ Sub-Vertical City / Investors' Investment Amount
No. Name Vertical Location Name Type (in USD)
55 (dd/mm/yyyy) Holiday & Vacation
V Resorts Consumer resort aggregator Noida Seedfund, RB Private Equity 4,000,000
26/06/2017 Internet International

56 27/06/2017 StashFin Consumer Personal Finance App New Delhi Snow Leopard Private Equity 5,000,000
Internet Ventures, Alto
Partners Private Equity N/A
Consumer
57 27/06/2017 Formcept Internet Unified Data Analysis Bangalore Gujarat Venture
58 27/06/2017 Spares Hub platform Finance Ltd

eCommerce Automobile parts Pune The Chennai Seed Funding 311,000
marketplace Angels, Anthill

Scale Ventures,

Esvee

Technologies Inc,

Inc95 Consulting

Source- www.track.in

Call Now- 020 65363633

Visit www.venture-care.com/smart-start/

19 July 2017 www.Venture-Care.com/Magazine

Finance

ESTIMATING COST OF
EQUITY FOR

BUSINESS VALUATION

The cost of equity, in general terms, is defined as the return expectation of equity shareholders.
As every investment involves risk, higher the risk higher shall be the return...

www.Venture-Care.com/Magazine July 2017 20

Finance

The cost of equity, in general terms, is defined as the Risk-free return is the return which an investor shall get
return expectation of equity shareholders. As every on the long term bonds. But the difficulty is that the bond
investment involves risk, higher the risk higher shall be market in the given economy should be smooth and well
the return expectation. Return expectation of equity regulated; there should not be any hiccups in buying and
shareholders is considered as “cost of equity” from a selling the bonds. Moreover, there should be a number of
business point of view. bonds getting traded in the economy.

Note that although there are more than models to The market risk premium is considered as for how much
estimate the cost of equity, the main jobs are: extra return an investor needs if he invests in the market
portfolio. The market portfolio should be the well-
Which model should be adopted? diversified portfolio. Numerically, market risk premium =
Pluses and minuses of a particular model Return on market portfolio – risk-free return.
How to purify the model to make it more practically
applicable? Theoretically, beta represents systematic risk which
The model which is best suited to the companies in a cannot be diversified. But, it should also consider sudden
given economy should be adopted. risk developed in the company, where management does
not have immediate control.
Let's have a look at most popular cost of equity model
(CAPM)- Capital Asset Pricing Model The model is: The second model may be, estimation of the cost of
equity based on earning capitalization model.
Cost of Equity
= Cost of Equity = EPS/Market price per share

Risk Free Return The prime job is to smoothen EPS. EPS should be
+ diluted EPS. Earnings of the company should not be
manipulated. There should not be any space for non-
Beta * Market risk premium recurring income and expenditure.

In India, the market price of a share is affected by
mouth advertisement. This should be avoided as far
as possible.

21 July 2017 www.Venture-Care.com/Magazine

Strategy

4 DECISION YOU NEED TO
MAKE BEFORE

INCORPORATING A BUSINESS

If you are going to starting a new business you might have thought about incorporate
a company. An incorporate company gives you several benefits like:- An artificial
legal entity...

www.Venture-Care.com/Magazine July 2017 22

Strategy 2. Your Registered Address of

If you are going to starting a new business you might Business
have thought about Incorporate a company. An
incorporate company gives you several benefits like:- You can have multiple business addresses but your
registered business address is simply the place where
An artificial legal entity separate from its owners. your business receives mail.
The company can do many of the things that people
can do, including owning property, signing contracts, 3. Names of Decision-Makers
having bank accounts and filing lawsuits.
Your articles of Association must list the names of
But if your business is small, you may wonder whe- some of your decision-makers. There are two types of
ther an incorporate company is necessary. decision-makers you might have to identify: promoters
and directors.
The most common reason to incorporate a
company are:- In India articles of association must list the names of
one or more incorporators. A promoter is a person
A company limits your personal liability for responsible for preparing, signing and filing the articles
business obligations. of association. Promoters' duties typically end once the
articles are filed and a board of directors is chosen.
In case of incorporate company it is easy to
transfer ownership from one owner to another, You are also required to list the corporation's initial
board of directors. The board of directors is responsible
It makes easy to sell the business or to attract for setting corporate goals and policies and naming
outside investors. officers who will conduct the corporation's day-to-day
business. In a small business, the board of directors is
It continues to exist beyond the lives of its usually made of up the business's owners, but directors
founders. do not have to own shares in the business.

However, it costs money to set up and dissolve a 4. Names of Business Owners
company, and the company has additional record
keeping and annual compliance requirements that sole The owners of a business are known as shareholders,
proprietorships and partnerships don't have. If your and they own shares of stock in the business. In your
business is small and just starting out, those extra articles of association, you'll need to specify the number
obligations can outweigh the advantages of of shares of stock your company is authorized to issue,
incorporating. but you won't have to list the names of the shareholders.

Here is the 4 basic decision you need to Your internal company records should include the
make before incorporating a company names of your shareholders and the number of shares
issued to each of them.
1. Your Business Name
Nbouwsinyeogsusetainryecoourrerpaodryattoed
Rules about business names vary from state to state,
but most include these general guidelines:

Your business name must be different than the name
of any other business entity registered to do business
in India. You can have an online search on the MCA
website. Here is the link “MCA Name Check”

You are restricted from using certain words in your
names, such as obscene words or the word “bank,”
unless you are a financial institution. “Here is the
Complete Guide of companies name availability”

Your name must end with “Private Limited,”
“Limited,” “LLP” or the other abbreviation as per the
type of business entity.

23 July 2017 www.Venture-Care.com/Magazine

Strategy

15 PRACTICAL TACTICS THAT
ACTUALLY HELP TO GENERATE

SALES QUALIFIED LEAD
FOR REAL ESTATE

Sales Qualified Leads (SQL s) are truly hot leads. These are the ones that generate
sales and deserve your follow-ups and time. Generating leads—both high in quantity

and quality—...

www.Venture-Care.com/Magazine July 2017 24

Strategy

Sales Qualified Leads (SQL s) are truly hot leads. 2). Create Offers for Different Buying Stages: – As
These are the ones that generate sales and deserve
your follow-ups and time. you know, home buyers are more likely to do their
own research before even engaging with a real estate
Generating leads—both high in quantity and quality and, every prospect is at a different stage of
— is a marketer most important objective. A exploration. That's why it's important to develop
successful lead generation engine is what keeps the different offers at different buying stages. You don't
funnel full of sales prospects while you sleep. need to pick and choose; create offers for each phase,
Surprisingly, In India, only 1 in 10 marketers feel their and include a primary and secondary CTA to these
lead generation campaigns are effective offers on various pages throughout your website.

In today's competitive market, if you want to sell 3).Use High-Value Offer Formats: – Not all offers
flats and space you need reliable pre-qualified real
estate leads and, if you are passionate about matching are created equal. Some “formats” of offers perform
the right home with the perfect buyer, this article can better than others at converting leads Below are the
help you types of offers that generate the most amounts of
leads.
So what goes into a best-of-class lead generation
engine? First, let's take a look into the mechanics of Guides
high performing lead generation campaigns Templates or Presentations
Research and Reports
A tactical perspective, a marketer needs 4 crucial Blog (including offers in the navigation or sidebar)
elements to make inbound lead generation happen. Blog Posts (if there is a CTA in the post)
These include:
It's important to test different types of offers with
1.Offer:– An offer is a piece of content that is percei- your audience to determine what works for you.

ved high in value. Offers include eBooks, whitepapers, 4).Promote Offers on Product Pages: – Because your
and free home valuations.
agency offers services to both home buyers and sellers,
2.Call to Action: – A call-to-action is text, an image, you may want to consider creating a different offer for
each of them. Then you can place CTAs linking to
or a button that links directly to a landing page so each offer on the website pages that are most relevant
people can find and download your offer. to that offer.

3.Landing page: – A landing page, unlike normal 5).Elements of an Effective Landing Page:– Landing

website pages, is a specialized page that contains pages, sometimes called a “Lead Capture Page,” are
information about one particular offer, and a form to used to convert visitors into leads by completing a
download that offer. transaction or by collecting contact information from
them. Landing pages consist of:
4. Action: – You can't capture leads without forms.
A headline
Forms will collect contact information from a visitor
in exchange for an offer. A brief description of the offer

Tactics that actually help to At least one supporting image
generate sales qualified lead
for Real estate are as follow Supporting elements such as testimonials

1).Focus on creating an amazing title: – “if you most importantly, a form to capture information

have an amazing title, suddenly everyone wants it.” 6).Remove the Main Navigation: – If there are links
Yes, people do judge a book by its cover; put effort
into creating an amazing title. on the page to move to your website, it will distract
the visitor and decrease the chance of them
converting on the page One of the best ways to
increase your landing page conversion rates is
to simply remove the main navigation from
the page. That's it!

25 July 2017 www.Venture-Care.com/Magazine

Strategy

7).Emphasize the Benefits of the Offer:– It's more than 13).Social Media: – Social media is an emerging

just listing what the offer is comprised of; it takes a bit channel that many businesses are taking advantage of.
of spin. Instead of “Includes details of our home Here are some great tips for generating real estate leads
marketing program,” say something like “Find out how on social networks.
our home marketing program can reach more qualified
home buyers.” In other words, convey the value of your Building a relationship with potential customers is
offer clearly and effectively. a critical first step
Companies that only use social media to blast out
8).Encourage Social Sharing: – On your landing page, messages about themselves aren't using social
channels effectively. The goal is to interact with
don't forget to include buttons to enable your prospects others and be helpful
to share content and offers. Include multiple social Share your new content offers by posting links to
media channels as well as email. Social media sharing landing pages, and in addition, share blog posts,
buttons are prominently displayed on the page. updates, and other resources

9).More Landing Pages Equal More Leads: – 14).Organic Search: – While promoting your offers in

According to a recent marketing benchmarks report, many channels is crucial for lead generation, it's also
companies see a 55% increase in leads by increasing equally important to make it easy for people to find
landing pages from 10 to 15. The more content, offers, your landing pages through search engines
and landing pages you create, more opportunities to
generate more leads for your real estate company. Pick a primary keyword for each landing page and
focus on optimizing that page for that word.
10).To Submit or Not to Submit: – That is the question Place your primary keywords in your headline and
sub-headline
most of your visitors are asking. One of the best ways Include keywords in the file name of images or use
to increase form conversion rates is to simply NOT use them in the ALT tag.
default word on your button: “SUBMIT.” Include the keywords in the page URL

For example, if the form is to download a brochure kit, 15).Email Marketing: Whether you are hosting an
the submit button should say, “Get Your Brochure Kit.”
Other examples include “Download whitepaper,” “Get event, sending out a content, promoting a new service
your free eBook,” or “Join our Newsletter.” offering, or staying in touch with customer, email
should be one of your main forms of communication
Another helpful tip, make the button big, bold and
colorful. Make sure it looks like a button Conclusion:-

11).Make the Form Appear Shorter: – Sometimes Generating leads online has the power to transform
your marketing.
people won't fill out a form just because it “looks” long Using strong offers, calls-to-action, landing pages,
and time-consuming, try making the form look shorter and forms—while promoting them in multi-channel
by adjusting the styling For example, reduce the environments—can reduce your cost-per-lead while
spacing in between fields or align the titles to the left delivering higher quality prospect
of each field instead of above it so that the form For best result you have to follow the given tactics
appears shorter. If the form covers less space on the with the best consultant to grow your real estate
page, it may seem as if you're asking for less business

12).Blogging Brings in the Leads: – This proves that

blogging is a highly effective channel for lead
generation. In every blog post, include hyperlinks to
landing pages within the copy of the post, as well as a
call-to-action.

www.Venture-Care.com/Magazine July 2017 26

Strategy

5 THINGS TO
UNDERSTAND INORDER

TO GROW BUSINESS

Getting a business off the ground requires a huge
investment (both financially and in terms
of time) from the business owner....

27 July 2017 www.Venture-Care.com/Magazine

Getting a business off the ground Strategy

requires a huge investment (both financially and in terms DEFINE YOUR PRODUCT OR SERVICE:
of time) from the business owner. But the work doesn't
end once the business is launched. Growing the business Understanding your product or service from the inside
is a whole additional set of steps that can be out is unequivocally the most important thing you can do
intimidating and overwhelming. To simplify the process, to grow your business. Now, this might seem like common
we've identified the five things you absolutely must sense (and hopefully you've spent a lot of time defining
understand in order to grow your business. this in your business startup phase), but there's more to it
than knowing what colors your product comes in or what
This is long but worth reading the article if you want to services you will offer and what you won't. There are two
learn about the key concept of growing up your business. main reasons you want to ensure your offering is
Well, so what I have written in this article? I am going to adequately defined:
touch the five key aspects of a business, which are
required to understand and implement in order to grow In order to sell your offering (more information about
any business. Here are the Five- selling later), you will have to be able to answer each and
every question a customer might have about it. There
DEFININING YOUR PRODUCT OR SERVICE shouldn't be any unknowns for you. You should
understand the product or service to the point that you
UNDERSTANDING YOUR CUSTOMER can anticipate and answer any questions your customer
might have. You should be an expert on your offering.
EVALUATING THE MARKETPLACE
In order to grow your business and continue being
MARKETING & SALES successful for years to come, it's important to think about
the future of your product or service. Whether it's
PAYING ATTENTION TO YOUR FINANCIALS something that will continue being valuable in the future,
whether it's something that might evolve with time and

what that looks like. This will allow you to anticipate
the potential future and be open and prepared for any
change or evolution that your product or servicemight
have to undergo.

Getting a business off the ground requires a huge
investment (both financially and in terms of time) from
the business owner. But the work doesn't end once the
business is launched. Growing the business is a whole
additional set of steps that can be intimidating and over-
whelming. To simplify the process, we've identified the
five things you absolutely must understand in order to
grow your business.

www.Venture-Care.com/Magazine July 2017 28

Strategy

Start out by asking yourself some questions about your UNDERSTAND YOUR CUSTOMER:
product or service as it currently stands:
Now that you understand everything your product is,
What is it? could be and will be, let's take a look at your customer.
What does it do? Understanding your customer is almost as important as
What solution/benefit does it provide my customer? understanding everything about your product. These are
Why is there a need for this product or service? the people who will keep you in business and help you
What benefits do you offer that other companies with grow. They will either buy into your product and story
similar products or servicesdon't have? Then consider or they won't. If they do, you succeed. If they don't, you
the future of your product or service: fail. So understanding who they are, what they're
Will this product or services still be relevant 3 years looking for and how they make decisions is crucial to
from now? What about 5? ensuring that you're able to solve their problems and
If not, how will we evolve the product or service help them buy into your offering.
offering to stay current?
Will there still be a demand in the marketplace for When evaluating your customer, you want to not only
your product or service? focus on your existing customers but also who your ideal
Are there any potential technological advancements customer is. Your current customer and your ideal
that might make it obsolete? How will you deal with customer should line up pretty well. In looking at these
that? two people, if they are entirely different people, that's
If we have to evolve the product or service, how will an issue that you need to address. Perhaps your product
our overall business change? Will it change the doesn't appeal to your ideal customer. Or maybe you're
customer? The type of employee we might need? The being unrealistic about who your ideal customer is.
type of operations facility we will have? Either way, make sure you address this inconsistency
and make sure that your ideal customer is ultimately
We're not saying you need to be a psychic or visit a
tarot card reader, but now that you're an expert on your
product or service you should have a good idea of what
the future looks like. Being able to anticipate 5-10 years
down the line will help you understand how you have to
evolve to stay current.

aligned with your product or service and where you're pl-
anning on taking the company.

One approach for evaluating your customer is to think
about them in terms of personas. Developing a persona
is basically the process of giving this elusive customer an
identity. The evaluation of a person will ultimately help
you

Learn how to speak to your customer, how to seek them
out and how to solve their problems. When developing a
persona, you're looking to evaluate demographics,
behavior patterns, motivations and goals in order to
create a realistic example customer.

29 July 2017 www.Venture-Care.com/Magazine

SOME QUESTIONS YOU SHOULD ASK IN Strategy
ORDER TO DEVELOP PERSONAS:
SOME QUESTIONS YOU WANT TO
What is their job title? ADDRESS:
What industry or industries do they work in?
What do they want to accomplish? What range of products or services do they offer?
What are their goals in relation to your product or Are they targeting similar personas?
service? Are they profitable?
What are their biggest challenges in relation to your Are they scaling up or down?
product or service? How long have they been in business?
What potential concerns might they have in working What do their customers think about them?
with you? Pay attention to both the positive and the negative.
KEEP IN MIND: You might end up with multiple person- Do they have a competitive advantage?
as, especially if your product or service offering is multi- What is their marketing strategy?
faceted. That's ok. In fact, it's probably a good thing. It What are their pricing structures?
will help you determine where your product fits for your Do they operate in the same geographical area?
different personas and how to talk to them about your What is the size of their company?
offering. What is their total sales volume?
Developing a persona is only one of many ways to eva- And, most importantly, what can I do to most
luate your customer. Whatever method you choose, your effectively compete with them?
end goal is to understand these people and how they
make decisions so that you can fit your product or service EVALUATE THE MARKETPLACE:
into their life. Ultimately, you want to develop a persona DIFFERENTIATION:
document like this to reference.
Your competitive analysis (especially that last
EVALUATE THE MARKETPLACE: question) and understanding your product and
customer will all lead to your differentiation. How is
You've defined your offering, you understand your cust- your company, product and/or service different from
omer: the next important thing to look into is your these competitors? Why will your customers choose
industry and the marketplace. You need to understand you instead of your competitors? Great differentiation
where your company fits and how you can stand out in will help your customer remember and understand
the industry in order to ultimately succeed. you and help them ultimately decide to go with your
product or service. For some inspiration, check out
COMPETITIVE ANALYSIS: these great examples of brands who have
differentiated themselves from the competition.
A great way to launch your marketplace evaluation is
with a competitive analysis. Sit down and think about
who your main competitors are. Choose the companies
who do the thing closest to what you do. Pick as many
companies as you want but know that you're going to
have to do a lot of research so make sure the companies
you're selecting can actually be considered competitive to
you. Your goal here is to analyze the product and service
offering and determine how you can position your
offering to compete with them.

www.Venture-Care.com/Magazine July 2017 30

Strategy

MARKETING & SALE: Before you can establish your sales process, however,
it's important to understand the sales cycle for your
The value of marketing is often overlooked, particular offering. How long is the sales cycle for your
especially by new businessesbecause it's a little hard business? What lifecycle stages do your clients go through
to swallow the investment to put into your marketing and how do they move through the funnel? It might help
not knowing what your return-on-investment will be. to start with a standard sales cycle graphic and work
through it for your business.
The marketing world is huge. There are so many
different approaches you can take to marketing your Your goal is to determine what a customer in each level
business, and determining what tactics, what media of the funnel is considering and how to move them to the
placements, what images and copy, etc. is incredibly next level of the funnel.
important. Thinking that big right off the bat can be
overwhelming. Before you can even think about the Moving them through your funnel is your sales process.
details, there is one major aspect of marketing that A sales process is usually defined as the specific, concrete
you need to decide on – your value proposition. set of actions your team follows in closing a new
customer.

A GOOD STARTING POINT FOR
DEVELOPING YOUR SALES PROCESS
IS TO LOOK BACK AT THE LAST 5-10
DEALS YOU'VE CLOSED AND THINK
ABOUT THE FOLLOWING:

What were the major steps in the process?

What touch points did you have with the customer?

How long did the process take?

How much time elapsed between each step?

AT ITS MOST SIMPLE, A VALUE Using these questions, define the action that moves the
customer from one stage to the next. Ideally, the reason
PROPOSITION IS A PROMISE OF a prospect moves from one step to the next should be
based on the actions of the prospect, not the perception
VALUE TO BE DELIVERED. YOUR of the sales rep. You want to make sure that there was
a concrete action that moved the lead to the next level
VALUE PROPOSITION SHOULD they weren't moved there just because the sales person
felt like it was a good time.
EXPLAIN:
Once you've defined the actions that move prospects
How your products solve your ' customers problems from one stage to the next, look back at what touch
and improve situations? points helped them make that move. Use those touch
What specific benefits a customer can expect? points to put together your sales process plans.
Why customers should buy from you over your
competitors? This is important not only for you to understand but
But how do you create a strong value proposition? also for any additional employees you might bring on.
There are numerous resources to help you with this. Having an established sales process will help everyone
Regardless of whether you seek out an external stay on the same page and ensure that you are operating
resource or develop your value proposition internally, in a similar manner.
you have to live with this for a while so make
absolutely sure it addresses the items above to the
best ability.

Being an expert on your business(and your product/
service, customer, and marketplace) puts you one step
closer to being the ultimate salesperson for your offering.
But that doesn't necessarily mean that you know the best
way to sell your product/offering.

31 July 2017 www.Venture-Care.com/Magazine

PAY ATTENTION TO YOUR FINANCIALS: Strategy

Again, this might sound like common sense, but it's We know what you're thinking – isn't this what my
astounding how many businesses do not have a strong accountant is for? Well yes, and no. Your accountant is
grasp of their financials. Financial evaluations and definitely there to help and may perform a variety of
business plans aren't just for big businesses. It's not roles ranging from financial data collection, entry and
enough to just ensure you have money in your bank report generation to providing advice and financial
account at the end of the month once all the bills are interpretation. Regardless of how involved your
paid. accountant is, it is still crucial for you as the business
owner to fully understand your finances. Ultimately, you
Yes, understanding your margins is incredibly importa- are the person who is going to be making the financial
nt to running your businessbut perhaps more important decisions so you want to make sure that you have the
than understanding your margins understands why they knowledge and understanding of what impact your
are what they are; where are you spending money and decisions might have.
where are you making it. Furthermore, you should start
charting your results as soon as possible so that you can
accurately evaluate your month-over-month and year-
over-year data. This is one of the best ways to evaluate
business growthand determine where changes need to
be made

We're not saying that you need to understand everyth-
ing right away either. So what types of things should you
focus on first in regards to the finances? Start small and
work your way up. Grow your financial knowledge like
you would grow your business knowledge. Start with
understanding what it costs to produce and sell and
work your way up from there.

SOME IMPORTANT INITIAL QUESTIONS There are many online resources that can help you, as
a small business owner, better understand your
TO CONSIDER MIGHT BE: accounting including the Small Business Administration
and the Internal Revenue System. In addition, your
What are your margins? accountant is a great resource to help answer any
How would an increase in a specific expense impact questions you might have or help you better understand
your margins? the types or reports you're seeing and how to get a
grasp on the information. But no matter where your
For example, if you own a landscaping business where knowledge is coming from, making sure that you
you're visiting multiple people per day, how would a understand the ins-and-outs of the money will help
change in gas prices affect your bottom line? Think you make financially educated decisions to help grow
about what an INR 0.25/gallon increase looks like. the business.
What about an INR 1.00/gallon increase? Determine
what changes you would have to make in order to CONCLUSION:
offset that increased expense.
Starting a business is no small task and building a
What limits do you have to work with in order to business (big or small) isn't much different, but with
generate a profit? proper planning and execution, you can set yourself up
Does your product or service carry a premium? to ensure effective and smart growth.
What is it and how do you know what it's worth?
At what point would you need to bring on additional
help to run your business? How would that impact
your costs and profits?

www.Venture-Care.com/Magazine July 2017 32

Digital

Growth Hacking in
Real Estate Business

Growth hacking is annoying for those who
have heard about it 1,000's of times.

And, it's confusing for those who don't know
what it is. Like it or not, growth hacking
is happening.

E“ VERYTHING THE GROWTH HACKER DO IS SCRUTINI- The meaning of a real estate growth
ZED BY ITS POTENTIAL IMPACT ON SCALABLE GROWTH” hacking.
SEAN ELLIS.
Real estate growth hacking is a digital marketing

Growth hacking is a concept, which focuses on strategy and a concept used in marketing for a long
time ago. Real estate growth hacking is based on a
growing a business much larger and faster. With the scientific method:

proper implementation of growth hacking it will allow A hypothesis is formulated.
you to obtain maximum Return on Investment (ROI) Experiments and tests are done.
with minimal effort. Growth hacking is one of the most The data obtained is validated or not.
effective strategy for the real estate digital marketing

and the best solution for a small and medium real Furthermore, we could define the concept of real estate

estate in India. growth hacking as a combination of:

Real estate digital marketing.
Analytical web.
Development of real estate brand.

33 July 2017 www.Venture-Care.com/Magazine

Digital

A professional of the real estate growth hacking, There are many advantages that we could get afte
known as a “Growth Hacker” manages the strategy of applying that method. The main one and the most
digital marketing based on these elements: featured for a real estate would be:

Visibility strategy of the real estate on the internet. It gives importance to the specific necessities of the
Brand development through social media platforms. real estate.
SEO visibility on search engines (Search Engine Is a scalable, predictable and repeatable system.
Optimization). It is based on objective data.
Analyses of the real estate websites. The development of the brand is exponential and
Optimization of the real estate web and blog. sustainable.
This is a strategic model of professional real estate
Basic strategy of real estate growth marketing.

hacking. For a real estate in India (with limited resources to
invest on traditional media of advertisement), growth
The foundation of the growth hacking strategy is the hacking is an ideal solution. It will help the real estate
web analysis which requires a strong planning, based to achieve a brand development and it will get to the
on the achievements of the real estate. The real estate potential buyers in a more effective way.
Growth Hacker must always apply this model in order
to evaluate the results obtained.

Venture Care uses a very clear model referring to the
increase of the brand:

Identification of the object (define it and isolate it).
Brainstorming (strategy and methods).
Experiments and tests (prioritize and apply).
Web analysis (configure tools).
Planned execution.
Register the results.
Repeat all this again and again.

www.Venture-Care.com/Magazine July 2017 34

How much your

business growth?

Discover You Business Value.

Use

Online Business Valuation Calculator
By Venture Care

“ A quick , free and simple way
to value your Business Online ”

35 July 2017 www.Venture-Care.com/Magazine

About Venture Care:-

Venture Care is India's 1st of its kind online Business Solution Company which
helps to Plan, Launch, Manage and Grow Businesses. Find More about us at
www.venture-care.com

WHAT WE DO

Since 2010, Venture Care (a S&F Advisory Brand) is helping businesses and
enterprises to Plan a Business, start a business, run a business, Grow a
Business and Close or Exit from a Business.

We at Venture Care generate ideas, spark actions and quantify time-bound
results by providing tailored, practical and affordable solutions for the growth
of your company. Venture-Care is dedicated to turning good ideas into
measurable change

Our team of Chartered Accountants, Business planner, Technocrats,
Strategist, Marketers, Senior Bankers, Company Secretaries, Tax Experts and
other professionals enables us to help and guide you to flourish your
business aspirations.

Head Office (India) Branch office
(Netherlands)
Venture Care
Venture Care
17 Ajinkytara, Kalaniketan Society JonkerFransstraat 46,
s.no. 29, Kalanagar
3031 AV Rotterdam, (NL)
Near Rajrshi Shahu & Janta Bank.
Dhankawadi Pune 43. Phone: +31 614 575 275

[email protected]
020 65363633

www.Venture-Care.com/Magazine