OTD Multi Channel DIGITAL Brochure

Media Roadshows
Intelligence

Printing & Community
Design & Interest
Groups
Packages
le ways to Marketing Su Clinics/
Mobile Schools/
Call to Action Campus
Activations

Multip ccess

Digital In-store
Promotions

Intersection Taxi Ranks
Blitzes Activations

Digital Interior/
Billboards Exterior Taxi
Advertsing

Event Point Vehicle
Management Distribution Branding

Roadshows

This is an innovative, pro-active effective product marketing medium. These Communication
Vehicles combine Outdoor Advertising, skilled promoters and state-of-the-art sound system to
create:
• a highly impactful
• cost effective
• mobile medium

Usage
- Store Openings
- Support for promotional campaigns and competitions
- Product Launches
- Re-launches and line extensions
- Sampling/Wet demonstrations
- Educational campaigns (schools, campuses, clinics and taxi ranks)
- Event Sponsorships and Sports Marketing

Benefits
- Innovative multi-functional moving medium
- Heavily branded billboard that is double sided with stage facility
- Fun, exciting and flexible medium
- Ability to attract a crowd
- Aimed at high convergence areas, targeting consumers within their communities
- Interactive
- Rotating crowd
- Increase brand awareness and loyalty
- National coverage

Unique Selling Points
- Accelerates awareness through dynamic audio and in-transit visuals
- Focus is target market specific (LSM 4-7)
- The mobility of the medium effectively extends consumer reach
- Allows for complete flexibility in usage and coverage
- Multi-functional and multi-sensory
- No media wastage

Community & Interest Groups

Community & Interest Group Promotions offer clients the opportunity to entrench their
brands within black cultural communities through sponsorship of events such as:

- Church Events
- Stokvels, Workshops and Luncheons
- Women’s Interest Groups
- Weddings
- Tombstone Unveilings
- Funerals
- Graduation Ceremonies
- Sporting Events

It is customary for large numbers of people to attend functions within their communities
giving brands the opportunity to target large crowds. Although this may seem an unusual
practice by Western cultural standards, this type of sponsorship support is held in high
regard and evokes significant appreciation as it provides additional “hands” and
equipment adding a certain status to the sponsor as well as endorsement from the
Community/Church Leader.

Benefits

- Provides a focused audience in a relaxed environment

- Ensures sponsored events are specifically targeted by gender or age group etc.

- Targets economically active consumers and ensures trial and awareness of your

product through strong branding and sampling

- Entrenches your brand with people who have the philosophy of:

“Support those who support you” – “Izandla Ziyagezana”

- Adds status to the sponsor

- Affords your brand high exposure of the product due to the length of the

promotion (half day/whole day)

- Provides opportunity for involvement of brands in social responsibility programmes

- Constant exposure to the brand significantly increases brand awareness and

product recall amongst consumers at these events

- Brand endorsement by Priest or Community/Organization Leader

- Sales and Information kiosks are available for continuous information

dissemination

Spar Healthy Living Roadshow - Clinics/Schools/Campus Activations
Presented by Isilumko Media
Studentwise(1)-0 1. Clinic Activations

• Clinic Activations enhance quality engagement for a client’s brand as the LSM 3-7
market depends on these facilities for primary healthcare

• Marketers are able to engage and connect with consumers who visit government
clinics nationally through the following mechanisms:

- product presentation to a captive audience
- distribution of material or samples
- exclusive access to Wellness TV (Gauteng only)
- Wellness TV (advert is flighted 158 times p/clinic, p/month)
Wellness TV reaches ±394,722 people p/month in 50 Gauteng clinics.

Benefits
- Quality engagement
- Captive audience during lengthy dwell time
- Consistent audience volumes
- Environmental validation of having product promoted in a clinic environment

2. School Activations

• Clients’ are afforded the opportunity to communicate to children in a controlled
environment

• School activations are usually conducted in the morning as part of assembly
• Children benefit from the education imparted as well as assist in driving messages home
• Educational presentations and distribution of material or sampling
• Children influence almost 80% of parents’ brand purchasing decisions
• A variety of mechanisms are utilized to target the learner, educator and parent

3. Campus Activations

• Marketers are afforded the opportunity of connecting directly with tertiary students in
their environment on a national level

• Students are influential consumers
• A fully integrated media solution is provided according to the full itinerary and
timetable in the 5 largest campuses in the country offering access to 100 000 students
• Campus Activations can be in the form of experiential campaigns to face-to-face

interactions

Royco In-store Campaign 2 - Presented In-store Promotions / Product Sampling
by Isilumko Activate Studentwise-0
In-store Promotions and Product Sampling are not limited to interior of stores.
Potatoes SA Hawker Campaign - Sampling can be facilitated according to clients’ needs.
Presented By Isilumko Media
Studentwise-0 Benefits
- Opportunity to gain market share
- Ensures trial through sampling and education to a captive audience
- Drives sales at point of purchase
- Support for promotions and educational campaigns
- Strategic store selection
- Dry and wet demos
- Brand Awareness and Product trial
- Product launches
- Close supervision in the field
- Induces a call to action
- Increases propensity to purchase

Reseach Findings
- 61% of consumers sampled at POP switch from their usual brand
- 83% of consumers reported that products first sampled in-store have become recurring
purchases
- In-store sampling can increase sales by as much as 300% on the day of the promotion
- 70% of purchase decisions are made at POP

Taxi Ranks Activations

• Taxi ranks are some of the busiest convergence points in South Africa
• The weekly commuter market represents more than 19 million economically active

consumers
- Rank Activations involves distribution, branding and promoters interacting with
commuters on a face to face level
- Promoters are able to interact with a captive audience inside the taxi and an
average of 10 trips per day are conducted by each promoter
- Promoters also engage and communicate brand information to groups of
commuters as they wait in queues
- Hit Squads are high-energy teams of promoters kitted out with megaphones,

transported through township suburbs to drive awareness, communicate
messages, induce trial and increase propensity to purchase

Interior/Exterior Taxi Advertising

• This is an interactive medium which involves targeting local commuters, corporate
travellers and tourists

• The medium is a platform designed to distribute advertising and marketing material in
taxis and metered taxis around the country

Services
• Brochure Distribution unit with 6 slots per seating unit: (4 x DL size and 2 x A5 size)
• Print or Digital headrest
• Sampling bag
• Taxi tops (Standard and Customised)

The slots can be adjusted to accommodate most types of marketing material to suit
clients’ requirements.
A total of 1300 kombis and 1100 metered taxis in Gauteng, KZN and Western Cape.

Where is unit situated?
- In a taxi, the units are placed in the middle seats allowing for easy access to
pamphlets/brochures
- In a metered taxi, the units are placed behind the passenger and driver’s seat

Benefits
- Offers unparalleled consumer engagement
- A captive enviroment
- Showcases products and services to an economically active market at their own
leisure
- Capturing of a wider audience through taxi tops
- Voter education
- Awareness Initiatives
- Tourism, discount and property sales campaigns

Vehicle Branding

• Vehicle Branding provides marketers and advertisers with the opportunity to advertise
their brand on a mobile media platform

• This mobile option, which reaches various sectors of SA communities, will extend the
reach of existing advertising campaigns

• The branding is in the form of magnetic decals on either side of the vehicle doors

Benefits
- Product launch
- Brand Awareness
- Flexibility
- Versatility
- Longevity

Point Distribution

Point Distribution provides a platform for clients to impart educational or
promotional information to various sectors such as:
- Schools
- Colleges/Universities
- Clinics
- Hospitals
- Municipalities
- Sampling (door to door)

Benefits
- Creates awareness for the brand
- Educate and inform consumers
- Door to door sampling allows the brand into consumers’ homes in a less intrusive way

Event Management

Event Management is broad based and involves the following:

- Sourcing of venues including rental, travel and accommodation
- Entertainment: MC’s, Artists and sourcing of DJ’s
- Hiring of Audio Visual Equipment
- Both indoor/outdoor staging equipment and sound system
- Lighting and Staging
- Erection of Screens

Benefits
- Centralized co-ordination and control of arrangements
- Professional co-ordination from start to finish
- Peace of mind for client

Intersection Blitzes

These are well coordinated trained group of brand ambassadors who operate at traffic
intersections.
They are groups of 6-8 brand ambassadors that do not only handout pamphlets /
samples to passing motorists, but also create hype around the brand at targeted hotspots.
- Each team consist of a team leader
- The team is fully trained on all elements of the promotion
- A0 boards are displayed in front of the traffic queues supported by branded and
energetic brand ambassadors
- The team can work on morning and afternoon shifts

Benefits
- Creates awareness of the brand
- Peak traffic periods
- Huge buzz and presence for the brand
- Opportunity to interact face to face with motorists
- Morning / afternoon shift to engage with motorists
- High Impact
- Attention grabbing
- Other guerilla marketing activities can be included sidewalk action and
promoters wearing sandwich boards)

Digital Billboards

• Digital Billboards offer brands a repetitive nature and are located at major high traffic
intersections

• The media mix also offers clients’ cost effective reach and frequency
• Digital Billboards offer customized solutions to targeted audiences
• Digital Billboards offer brands greater impact especially considering time motorists spend

travelling

Benefits
- Branding is highly visible
- Work well as part of a media mix
- High frequency and cost effective exposure
- Double sided display panels directs messages to commuters and pedestrians
- Captive markets
- 24hr turnaround time to change and load a new advert
- Reaches 3,5 million viewers daily

A 15’advertisement can be screened 240 OR 480 times p/day.
Coverage: A total of 54 screens nationally.

Digital

This is a price comparison platform that allows consumers to research online and
purchase offline.

Benefits
• South Africa’s largest price comparison website
• South Africa’s leading comparison shopping destination
• PriceCheck Mobile App is preloaded on all MTN smartphone handsets
• Assists in the creation and listing of weekly print catalogues
• 3 million combined monthly Unique Visitors
• 7 million combined monthly Page Views
• 77% of mobile searches result in driving purchases in-store
• Allows for flight bookings and scanning of product barcodes
• Intelligence catalogue has clickable products, built in store locator and is fully

searchable

Reporting
• An Automated monthly report consisting of the following:
- Overlayed report
- Clicks per product
- Impressions per page

Mobile Call to Action

Introducing the mobile phone… or as we like to call it THE SELL PHONE.
By adding a mobile call to action to your message, we will turn this communication device into a
“selling machine” for you!

Benefits
Adding a mobile call to action to your message allows you to generate leads for your brand:
• High reach:
- 87% of South Africans have a cellphone
- 42% of them are smartphones
- 58% of them are feature phones
• Immediate response
• Interactive – let your consumer “talk back” to you
• Cheap for the consumer to engage
• Multi-language

Services
• Competitions
• Free messaging service
• Automated voice messages
• USSD
• Mobisite
• Instant rewards like airtime
• Mobile surveys
• SMS
• Mobile Coupons

Printing & Design Packages

• In order to become a one stop shop when it comes to Pamphlet Distribution,
OtD will offer the following service options to local clients:

- Printing
- Creative/Design & Printing

Benefits
- Enhance current distribution service
- Creative/Design & Printing (Combined or separate)

Media Intelligence Intel

Demographic Data

OtD 14.5 million households demographics data by region at suburb level provides
race, income, language, urban, rural, number of households by household type.

Benefits

• OtD Map info provides all data in a visual representation from store location to selected
target market overlapping competitors, selected areas of distribution on media
coverage, points of interest etc.

• Geo-coding of stores to their specific location on a map with visual and tab file for
mapping at X and Y co-ordinates

• Research includes desk research on trends and analysis by client requirements
• Adex reporting by media type by client
• Competitor analysis
• Through Client workshops, OtD can assist with strategy around distribution, sales, store

locations, competitor analysis etc. to ensure business optimization
• OtD offers township tours by client requirements including event management of

the tour
• Transport
• In-home immersions
• Branded promotional items
• Cultural experience lunch venue
• Insightful presentations by industry leaders

On the Dot Direct Marketing

On the Dot provides access to demographically targeted consumer
markets by distributing leaflets and free sheet newspapers nationally.
Operational since 1994, with an infrastructure that boasts 7 regional offices,
25 depots, 6 over boarder depots, 291 contractors and over 2000 runners.

With the highest quality delivery networks, On the Dot is able to offer effective
communication access to a targeted market. On the Dot’s demographic
database and distribution footprint offers a reliable, accurate, efficient and cost
effective direct marketing communication platform.

On the Dot will put your message in the just right hands. With a total reach of 14.5 million
homes in just 4 days, door to door distribution delivers leaflets, magazines and newspapers
direct to the end consumer’s home.

Distribution is facilitated in the following manner:
• Door to door
• Intersections (to motorists)
• Taxi Ranks (to economically active commuters)

On the Dot guarantees a quality distribution of 95%

le ways to Marketing Su Trust our commitment to
meet delivery promises and maintain
Consistently high performance

Multip ccess Contact

Timmy Magwa
Tel: +27 11 713 9315 / 082 926 0361

[email protected]

Dee Sinclair
Tel: +27 11 713 9402 / 083 292 2817

[email protected]

Gauteng: Cape Town: Durban

Media Park, Imvula Building, Prime Park Unit 15A
69 Kingsway Avenue 17 Printers Way Aloefield Crescent
Auckland Park, 2092 Springfield Park, 4051
Montague Gardens, 7441
Johannesburg Milnerton Durban North
Tel: +27 11 713 9936 +27 31 579 8900
Tel: +27 21 528 7920

www.onthedot.co.za