Semalt: Why Fresh Content Is Important For Your Website and SEO

23.05.2018

Semalt: Why Fresh Content Is
Important For Your Website and SEO

In fact, search engines have a tremendous in uence on how websites should be constructed. Most search engines
are putting emphasis on the quality of the content and updates periodicity. Thus, to remain relevant, you should
update your content frequently. Julia Vashneva, Customer Success Manager of Semalt Digital Services, explains
why fresh content is the key factor that causes your website's success.

1. Frequent Crawling by Search Engines

If your website is regularly updated with new articles and webpages, then search engine crawlers will visit that site
frequently. It means that indexation of your site will go faster. When search engines visit your site regularly, you can
achieve higher rankings if your content is valuable. Whenever you add new content to your website, search engines
take note of that and rearrange the ranking of your site. So, update your website regularly to increase the chances
of getting a higher ranking.

2. Increase Website's Authority Potential

The key strategy for increasing the authority of your website is creating more content. Publish more valuable, up-
to-date content, and you will certainly give your site a greater authority potential. If you do a review of authority
sites in your niche, you will realize that they have thousands of pages that are indexed by Google. If you are
determined to join their league, then you must publish more relevant content. If you are consistent in writing more
content on a particular topic, you will earn trust from people and search engines. The authority score of your site

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23.05.2018

will increase as you get trusted more and more. Build your
reputation by being active on social media platforms and forums.

3. More Content Means More Keywords

When you create new content regularly, your site will have many
keywords. By creating keyword focused articles, you will have the
opportunity of targeting more visitors. Search engines will also
recognize your site and send you more visitors. Even though
Google does not base much weight on the number of keywords on
your website, it is still important to position keywords in and
around your article. Keywords are used by search engines to index
your site based on subject matter. Remember not to stuff your
article with keywords as this will attract penalties form search
engines.

4. Keep Your Readers Informed

Regular updates will keep your subscribers and visitors up-to-date with the events and changes in your industry.
Fresh content has the power to convert new visitors into customers. By publishing new information frequently, you
will keep your audience engaged. This will earn you long term loyalty from customers, and thus your site will grow in
popularity and ranking. Provide your visitors with convincing information about your products and services. Tell
your visitors about the bene ts of your products and why they need them. When you provide enough information
to potential customers, you help them to make the right choice, and most likely they will buy your products.

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