Sales Journey - Sugith Hewage

Sales & Marketing Journey
Sugith Hewage

Overview

• Team Management & Mentoring
• Account Management
• MICE & Corporate specialist
• Leisure, Group & Crew specialist
• Brand relationships with Accor,

Marriott, Hilton & IHG
• Close relationship with Accor MICE

Support Team
• Part of the Pre-opening team of

Fairmont Windsor Park
• FY 2019/20 wins £2.9M
• Experienced user of ANAIS, OnQ,

MarRFP & Merlin
• Close rapport with Heathrow AOC &

Heathrow Station Managers

Current Role

Director of Sales – Heathrow,
responsible for Crimson properties
within Heathrow Market.

Main focus is to increase Crew
Accommodation base by 80%, MICE,
Corporate and Leisure presence.

Oversee the Sales & Marketing, MICE
& Reservation team across 2 hotels
with 5 direct reports.

Previous Experience

Sales & Marketing Manager at
Townhouse Hotel Manchester
responsible for all aspect of the Sales
& Marketing plan with a key focus to
drive business, repositioning and
create awareness.

Successfully built the Social media
strategy and tactical promotions on
all major platforms.

Increased the occupancy level by
creating promotions and strategies
up to 95% between Thursday –
Saturday and up to 50% between
Sunday – Wednesday.

Previous Experience

Group Sales Executive at The Arora
Group responsible for high revenue
generating MICE & Corporate
Accounts on behalf of the portfolio,
composed of over 5200 bedrooms
and over 150 Meeting rooms.

Responsible for 12 hotels’ budget,
assisting the DOSM with producing
Commercial plans, large event
conversions and driving MICE &
Corporate pipeline.

Previous Experience

Sales & Marketing Manager
at Renaissance London
Heathrow (part of Arora
Portfolio) responsible for
driving business for all
segments post refurbishment,
creating awareness and
repositioning within the
market.

THANK YOU

Sugith Hewage
+44 (0) 7933 127085
[email protected]