Preparation for Mid-term Examination

Midterm

Marketing Management

Question • Sec A: Answer any 5 questions
Pattern
out of 7 (5 x 3 =15 marks)

• Sec B : Answer any 3 questions

out 5 ( 3X 15 = 15 marks)

• Sec C: Case study 10 marks

Section A Differentiating –
Sample
formats • Marketing Vs Selling
• Customer Vs Consumer
• Industrial Marketing Vs Consumer

Marketing
• Market Research Vs Marketing

Research
• Product Line Vs Product Depth
• Packing Vs Packaging

Method of Answering
Sample :

Differentiate Customer & Consumer

• The person who satisfies (buys) about

the goods or services from a seller is
known as the Customer. The person
who uses the goods or services is
known as a Consumer.

Product line Vs Product Depth

Sample • 4 Ps of Marketing
Questions - • 4 Cs of Marketing
Sec A • 4 Es Marketing
Describing • 7Ps of Service Marketing
• Customer Value
• Brand Value
• Consumer Behaviour

Classifying •Market / Product

Segmentation

•Buying (types of buying)
•Product Line
•Marketing Research -

Types

Section B

Explaining

• PLC
• New product development
• Consumer behaviour Models
• Perceptual Mapping
• Ansof Matrix
• Porter model of Competition
• Marketing Information System

Methods of
Answering –

Sec B

Marketing
information

system



Eg.

Sample 2

Porter
Model

Sample 2

Eg

Sample 3

Perceptual
Mapping

Sample 3

Sample 3

Sec C – Case • PESTLE, SWOT (Marketing Environment)
Study • Design of Marketing Research
• Product Positioning & PLC
• Branding Strategies.

Sample 1: Marketing Research

Marketing Research

• Identifying Buying process

Sample 1: Marketing Research

Stages in
Research

Sample 1: Marketing Research

Output of
Marketing
Research

Sample 1: Marketing Research

Branding
Strategies

Sample 2: Overcoming the PLC

Sample 2 –
PLC