FLASH Entertainment Credentials 2017

CORPORATE CREDENTIALS 2017

FLASH ENTERTAINMENT FLASH ENTERTAINMENT

CONTENTS

1. We are FLASH 4. How we do it
- Our misson - Our partners
- Who we are - Our platforms
- Our structure
2. What we do - Our team
- 360 Event Execution
- Our Services 5. Our Future

3. Our Story
- World-class sporting events
- Mesmerising music events
- Extraordinary festivals
- Spectacular Stage Shows
- Inspiring community events

WE FLASH ENTERTAINMENT
WE
ENGAGE ENTERTAINING • AUTHENTIC • ENGAGING • ILLUMINATING
INSPIRE EXTRAORDINARY • MESMERIZING • UNIFYING • LOCAL
REGIONAL • GLOBAL • PIONEERING • INSPIRING • CREATIVE
SURPRISING • FESTIVE • EXCITING • EDUCATING • DIVERSE
EDUCATING • CHALLENGING • EMPOWERING • PROGRESSIVE
VISIONARY

+ 7.5 MILLON SMILES
+ 307 MAJOR EVENTS
+ 2,000 EVENT DAYS

FLASH ENTERTAINMENT - We are FLASH FLASH ENTERTAINMENT

WE ARE
FLASH

FLASH brings the greatest global music
and entertainment events to the region.

We are renowned as industry experts
who excel in creating, innovating, inspiring
and pushing boundaries.

We exceed the expectations of clients,
whilst entertaining audiences and creating
memories that last a lifetime.

FLASH ENTERTAINMENT - We are FLASH FLASH ENTERTAINMENT

WE ARE ON

A MISSION

FLASH continues to promote the UAE as a hub
for unmissable events and unique entertainment.
We bring people together from all over the world
to experience emotions, feel our energy and
eagerly interact throughout our events. It is our
goal to create life-long memories for our guests
for years to come!

FLASH ENTERTAINMENT - We are FLASH FLASH ENTERTAINMENT

WE ACHIEVE

BECAUSE OF
WHO WE ARE

We excel as multi-talented professional crafters of
incredible events with extraordinary reach.

Our 38 industry awards are testament to our
passionate and visionary leadership. We offer
refreshing, comprehensive event solutions that
leave lasting impressions.

Our company is built on a solid foundation of historical
legacy and expertise. From pioneering the first music
event in the entertainment history of Abu Dhabi, we
remain the market leaders in the Middle East.

FLASH ENTERTAINMENT - We are FLASH FLASH ENTERTAINMENT

40 AWARDS

2017 2016 2015 2014

Best Concert Favourite Concert Outstanding Achievement Award Best Events Venue
The Chemical Brothers Bon Jovi - 2 Nov John Lickrish, CEO du Arena
Hype Music & Nightlife Awards What’s On Awards Abu Dhabi Time Out Abu Dhabi Music Middle East Event Awards
& Nightlife Awards
Best Event Marketing Campaign Favourite Festival Best Music Event
of the Year Yasalam - 2 Nov Best Gig (3,000+) The Rolling Stones
Yasalam 2016 What’s On Awards Abu Dhabi Justin Timberlake Ahlan! Abu Dhabi Awards
Middle East Event Awards Time Out Abu Dhabi Music
Best Gig & Nightlife Awards Best Music Event
Robbie Williams - 25 May The Rolling Stones
TimeOut Abu Dhabi Music Favourite Concert Middle East Event Awards
& Nightlife Awards Robbie Williams
What’s On Awards Abu Dhabi Best Concert
Best Events Venue The Rolling Stones
du Arena - 26 May Favourite Festival Hype Music & Nightlife Awards
Middle East Event Awards Beats on the Beach
What’s On Awards Abu Dhabi Best Venue
Outstanding Contribution to du Arena
the Middle East Event Industry Best Festival Middle East Event Awards
John Lickrish, CEO - 25 May Creamfields Abu Dhabi
Middle East Event Awards Hype Music & Nightlife Awards Best Music Event
The Rolling Stones
Best Music Event Best Event Design Ahlan! Awards Abu Dhabi
Enrique Iglesias - 25 May Yasalam After-Race Concerts
Middle East Event Awards Middle East Event Awards

Best Concert
Florence + The Machine - 12 Apr
HYPE Music & Nightlife Awards

Best Marketing Campaign
Mubadala World Tennis Championship
23 Mar - SPIA Awards

FLASH ENTERTAINMENT - We are FLASH FLASH ENTERTAINMENT

WE ARE

VERSATILE
WE ARE

DYNAMIC

Our dynamic, innovative, professional and skillful team
strive to go above and beyond. We push boundaries with
all our events. We provide our clients with unique ideas
that help our audience to connect, engage and evolve.

Our team comprises local and international professionals
who are both passionate and creative industry experts.
We are committed to providing outstanding experiences,
whilst delivering cutting-edge technology at every event.

FLASH ENTERTAINMENT - We are FLASH FLASH ENTERTAINMENT

52 EMPLOYEES

17 DIFFERENT
COUNTRIES

UNITED KINGDOM • CANADA • UNITED ARAB EMIRATES • LEBANON
PHILIPPINES • JORDAN • INDIA • YEMEN • IRELAND • PORTUGAL
UNITED STATES OF AMERICA • FRANCE • GREECE • AUSTRALIA
THE NETHERLANDS • SYRIA • SOUTH AFRICA • SWEDEN

FLASH ENTERTAINMENT - We are FLASH FLASH ENTERTAINMENT

AND
WHAT WE

BELIEVE IN

We are driven by a set of values that Communication & Commitment
unite us in pursuing unrivalled distinction. We build a team culture of honest, open
communication and commitment to the
Our values: success of FLASH
Excellence Trust
We commit to quality, consistency and delivery We continually build trust and faith of customers,
suppliers, talent and stakeholders
Challenge Expertise
We develop our expertise through new challenges We strive for excellence across every aspect
of the entertainment cycle
Improvement & Self-Reflection
We aim to consistently improve through
initiative and professional self-reflection

FLASH ENTERTAINMENT - We are FLASH FLASH ENTERTAINMENT

ALL FOR
ABU DHABI

Abu Dhabi and its future lay at the heart of our aspiration
and we strive to do all we can to bring The Abu Dhabi
Plan to fruition; a strategic blueprint that has been
designed to guide the Emirate of Abu Dhabi’s growth
and development.

Our aim is to:

– Inspire the next generation through education and
opportunities

– Promote a healthy lifestyle and invite participation
for all

– Develop social and economic value through our work

– B uild a strong and prominent reputation across regional
and international media

FLASH ENTERTAINMENT - What we do FLASH ENTERTAINMENT

WHAT

WE DO

We are architects of emotions. We are engineers of
experience. We are designers of dreams.

What keeps us up at night? How to strategically connect
with our audience and guests at a human level with
cutting-edge, creative, breath-taking performances.
Simply put, we love what we do.

FLASH ENTERTAINMENT - What we do FLASH ENTERTAINMENT

LET’S
BREAK
IT DOWN

Our team offer the very best in
premium, unique and pioneering
event management.

We call it 360 event execution.

FLASH ENTERTAINMENT

CONTENT TV BROADCAST
CREATION & DISTRIBUTION

HOSPITALITY TICKETING
& SALES

LOGISTICS & TALENT
OPERATIONS PROCUREMENT

MARKETING & STRATEGIC
COMMUNICATIONS PLANNING

PROJECT CORPORATE
MANAGEMENT SERVICES

FLASH ENTERTAINMENT - What we do FLASH ENTERTAINMENT

OUR

SERVICES

PROJECT MANAGEMENT TALENT PROCUREMENT TICKETING & SALES
We deliver all our projects on time, We establish platforms for the biggest We provide robust, cutting-edge ticketing,
every time. Through diligence and careful local and global stars to perform in the sales systems and staffing to ensure
coordination, we are experts in making region, with our strong strategic networks, smooth processes every step of the way.
the magic happen. procurement and talent management
expertise. HOSPITALITY
MARKETING & COMMUNICATIONS We conceptualize exceptional hospitality
Strategic thinking and superb planning SPONSORSHIP options to enhance the experience for
is the backbone of our business. Our We create strong strategic alliances with every guest, every time.
marketing and communications team integrity, to help build brands and engage
listen to our consumers so we can exceed customers. TV BROADCAST & DISTRIBUTION
their expectations with each new event. We carefully design TV distribution plans
LOGISTICS & OPERATIONS and media rights packages to generate
CONTENT CREATION With technical genius and exacting the widest possible, targeted reach.
We create content that tells stories, captures implementation we push boundaries -
imagination and builds interest in the world whatever the logistical challenge.
of sport, music and entertainment.

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

+ 7.5 MILLION PEOPLE
+ 307 MAJOR EVENTS
+ 2000 EVENT DAYS

HOLDING SLIDE FOR SPORT

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

FIFA CLUB

WORLD CUP
2010 | 2017 | 2018

—
2010 Tournament
7 clubs
6 continents
40,000 cheering fans

In conjunction with the Local Organizing
Committee, we planned and executed the
FIFA™ flagship international club football
tournament in the UAE. The event was
broadcast to a global TV audience,
and placed the region firmly on the
international sporting map.

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

ABU DHABI WORLD
PROFESSIONAL

JIU-JITSU
CHAMPIONSHIP 2017

—
7,000+ competitors
20,000 flights booked in 10 days
100+ countries

Since 2013 and over 5 consecutive years, we have
welcomed more than 150,000 fans to Abu Dhabi
for this ground-breaking tournament. As part of
our 360 event execution, we also delivered a multi-
faceted global, regional and local marketing and
communications campaign.

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

MUBADALA

WORLD TENNIS
CHAMPIONSHIP 2016

—
6 international tennis superstars
330+ million households reached with TV coverage
$720+ million brand exposure value

Since 2009 and over 9 consecutive years, more
than 131,000 fans have attended this award-
winning, annual event. The jewel in the Abu Dhabi
crown of sporting events, we also incorporated an
extensive community outreach program.

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

FBMA

INTERNATIONAL
SHOW JUMPING
CUP 2017

—
116 competitors
19 countries
AED 4 million in media coverage

Under the patronage of Her Highness Sheikha
Fatima Bint Mubarak, we held the 4th edition of
this annual Show Jumping event to regional and
international acclaim. With a +27% increase in
attendance, FLASH delivered a 360 event execution,
including the conception and introduction of the
new Equestrian Village.



FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

A-LIST Alicia Keys
Beyoncé
MUSIC Coldplay
Eminem
— JAY-Z
1.3 million attendees Justin Timberlake
125 music event days Madonna
22 music festivals Paul McCartney
Prince
Since 2008, we have conceived, Rihanna
engineered and delivered 9 years of Robbie Williams
world-famous acts to the regional stage. Stevie Wonder
From classical opera to heavy metal, The Rolling Stones
family shows to interstellar pop starlets,
we pride ourselves on hosting the best
in live entertainment from A-list artists.



FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

MOTHER OF
THE NATION
FESTIVAL 2017

(2ND EDITION)

—
200,000 attendees
278 performances
100+ activities

To honor the inspirational values of Her
Highness Sheikha Fatima bint Mubarak, we
created this unique, community festival along
1km of the Abu Dhabi corniche. Working with
the Abu Dhabi Tourism and Culture Authority,
we designed interactive zones, shows, markets
and musical events in a celebrationful of
historical and contemporary local culture.

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

YASALAM 2016

—
115,000 attendees at Beats on the Beach
30,000 attendees at the F1® Fanzone
200 total broadcast interviews

FLASH has run the largest city-wide
entertainment program ever seen by any
F1® host city over 8 consecutive years,
setting hearts racing with a full-blown
epidemic of exciting family activities.

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

ABU DHABI

SCIENCE
FESTIVAL 2016

—
110,000 attendees
750 student volunteers
2 locations in Abu Dhabi and Al Ain

For 4 consecutive years, this award-winning
festival has welcomed 515,000 visitors of all
ages and backgrounds to celebrate science.
With hands-on workshops and fascinating
exhibitions, we turned the capital into a living
and breathing science lab where imaginations
could truly blast off!

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

QASR AL
HOSN FESTIVAL
& CAVALIA 2014

—
60,000 festival attendees
8,800 show tickets sold
150 student volunteers

The lavish and exciting Cavalia show celebrated
our love of equestrianism, with 10 sold-out
performances. Across the atmospheric Qasr
al Hosn site, we created both historic and
contemporary zones with exhibitions and
workshops, delivering against our objective to
foster a deeper community understanding of
Emirati heritage and culture.

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

OFFICIAL
CELEBRATION
THE 44TH UAE
NATIONAL DAY

—
35,000 attendees
2,500 cast members
AED 3.7 million in media coverage

To honor and reflect the Spirit of the Union, we used
state-of-the-art production elements to celebrate the rich
culture, heritage and traditions of the UAE. Welcoming
a VIP audience, we delivered the full range of event
management operations, marketing, show content
development and cultural governance.



FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

STAGE Russell Peters
Kevin Hart
SENSATIONS Disney’s Beauty
and The Beast
— Disney in Concert:
80,000 attendees Frozen
50 stage event days Dora The Explorer
28 sold-out shows The Wiggles
Jeff Dunham
Since 2009, our spotlights have shone brightly for Deepak Chopra
some of the world’s biggest theater, comedy and David Blaine
children’s stage shows. We have conceptualized, Jamie Raven
designed and produced our shows across Abu
Dhabi, Dubai, Qatar and Beirut.

FLASH ENTERTAINMENT

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

WE ENRICH Mubadala Tennis in Schools
Mubadala Community Cup
LOCAL LIVES Yasalam: Get Driver Fit
Yasalam: Emerging Talent Competition
FLASH embraces and nurtures local talent
and initiatives. In our community events,
we aim to inspire generations and celebrate
our rich local culture.

Our work comprises charitable running events,
competitions, activations and healthy lifestyle
programs for all UAE residents and visitors.

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

MUBADALA

TENNIS IN
SCHOOLS

—
9 consecutive years: 2008 – 2016
+500 children benefit each year

With this mini-tennis initiative, we encourage
school children to try the sport and develop
their talent, nurturing a healthier lifestyle.

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

MUBADALA

COMMUNITY CUP

—
9 consecutive years: 2008 – 2016
320 participants per year

Every year we organize free, professional tournaments
for tennis enthusiasts of all ages, across 5 venues in
Abu Dhabi and Dubai.

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

YASALAM

GET DRIVER FIT

—
4 consecutive years: 2013 - 2016
16,000 participants

This 7-week, city-wide initiative offers free fitness
classes for all generations of the Abu Dhabi
community. Sponsored by Daman’s Activelife, the
event is one of the most popular components of the
annual Yasalam festival, and is now a firm fixture on
the Abu Dhabi calendar.

FLASH ENTERTAINMENT - Our Story / Credentials FLASH ENTERTAINMENT

YASALAM

EMERGING
TALENT
COMPETITION

—
2 consecutive years: 2015 - 2016
+100 local artists signed up

We conceptualized this competition to nurture
local musical talent at a grass roots level. Offering
mentorship, insider industry knowledge and
performance opportunities, we aim to establish a solid
platform to give back to the local community and – for
one lucky winner each year – a chance to make it in the
music industry.

FLASH ENTERTAINMENT - How we do it FLASH ENTERTAINMENT

HOW WE

DO IT

Event management requires an obsessive
attention to detail and organization, a keen eye
for creative solutions and countless hours of
planning.

FLASH embodies this spirit of tireless
perfectionism, built upon solid foundations of
experience and expertise.

Our fantastic team of dedicated professionals
work well together and love what they do.

The results? Our seamless project delivery, our
award-winning events and our happy customers.

FLASH ENTERTAINMENT - How we do it FLASH ENTERTAINMENT

EXTERNAL VENUES
EXPERTISE

INTERNAL TICKETING
STUCTURE

FLASH ENTERTAINMENT - How we do it FLASH ENTERTAINMENT

OUR
PARTNERS
INSPIRE US

FLASH develops and nurtures strategic partnerships,
working closely together as a team. It is important
to us that we are known as a company that people
are happy to work alongside.

Our events excel – every time.

We are grateful to our partners, and will continue to
cherish our collaborative working relationships.

FLASH ENTERTAINMENT - How we do it FLASH ENTERTAINMENT

OUR PLATFORMS

ARE STATE
OF THE ART

FLASH not only provides amazing content, but
we have the platforms to excel. Our extraordinary,
versatile venues can be adapted to host a hugely
diverse range of events, whilst our ticketing
platform partners give us the competitive edge.

FLASH ENTERTAINMENT - How we do it FLASH ENTERTAINMENT

du Arena

The largest outdoor venue in the Middle
East is owned by FLASH. The home for
the region’s largest, premium sporting and
music events, it is situated at the heart of
Abu Dhabi’s F1® track, Yas Marina Circuit.
The venue can host up to 40,000 people.

Since 2009, over 600,000 people have
attended A-list concerts from the world’s
greatest stars, particularly during the big
race weekend when we host the annual
After-Race Concerts.

FLASH ENTERTAINMENT - How we do it FLASH ENTERTAINMENT

du Forum

This unique, state-of-the-art indoor space
was custom-built in 2010, catering to a
broad and diverse range of events all year
round. Owned by FLASH and managed by
Spectra Venue Management, this versatile
and innovative “blank canvas” venue has
staged live concerts, DJ events, musicals,
children’s shows, comedy, film, corporate
functions and weddings.

FLASH ENTERTAINMENT - How we do it FLASH ENTERTAINMENT

TICKETMASTER

The FLASH joint venture with Ticketmaster
Middle East has revolutionized ticketing in the
GCC market. With innovations in access control,
e-ticketing and mobile scanning, tickets are sold
online and through retail partner, Virgin.

FLASH ENTERTAINMENT - How we do it FLASH ENTERTAINMENT

WE HAVE AN
EFFECTIVE STRUCTURE

HR FINANCE CORPORATE SERVICES IT STRATEGIC PLANNING & NEW BUSINESS

Provides overall direction LEGAL
on human resources, issues
related to the management of Responsible for financial In-house legal services, Oversees and administers company Responsible for strategic planning and business
employees and administrative administration in compliance with covering contracts and contract IT and communication platforms development of the company.
management, claim and litigation and technology, ensuring efficient
support functions. rules and regulations, and leads management, employment matters,
financial policies and procedures alignment with business operations.
compliance and regulations.
within the organization.

PROJECT PLANNING & EXECUTION LEADERSHIP

PROJECTS MARKETING OPERATIONS COMMERCIAL TICKETING CEO OFFICE

Quality control and central Marketing and Planning of logistics and Responsible for all Ticketing for scaling, forecasting, Strategic direction and
management of all projects communications services production, and operational sponsorship, sales, hospitality system delivery and reporting. company management.
to deliver on plan, on time for all projects, including implementation and management
integrated design and media and F&B services.
and on budget. of all projects.
options.

FLASH ENTERTAINMENT - How we do it FLASH ENTERTAINMENT

OUR

AWARD JOHN LICKRISH
WINNING Chief Executive Officer
TEAM
TONY KOURIS REEVA BAINS NABIH BOUERY ALEXIS DIJKSTERHUIS
Our team comprises the very best in Vice President Commercial Vice President Marketing Vice President Finance Vice President Strategic
Planning and New Business
leadership and expertise, drawing on & Communications

decades of global industry experience.

ANDREW COOKE HAIDAR SHUKRI HASSAN HANTOUSH ANTOINE GHOLMIEH
General Counsel Vice President Operations Head of HR Vice President Projects

FLASH ENTERTAINMENT - The Future FLASH ENTERTAINMENT

WHAT ABOUT

THE FUTURE?

With unrelenting ambition, we scrutinize, challenge
and focus our strategy to ensure that FLASH
continues to grow as the region’s largest provider of
world-class, unique and extraordinary events.

We look forward to an exciting future as a globally
recognized, peerless entertainment organization.

FLASH ENTERTAINMENT

THANK YOU

www.thinkflash.ae @flashentertainment @FLASHEntertainment @thinkflash