Brand Guideline Book

TABLE OF CONTENTS

Ta B L E O F C O N T E N T S

Page 04 Brief Summary of the Product and Services

Page 05 Brand Story

Page 06 Quote

Page 08 Logos



Page 10 Color

Page 12 Typography

Page 14 Photography

Page 16 Illustration & Other Imagery
Page 18 Voice and Tone
Page 20 Application and Layout
Page 28 Web Application
Page 30 Promotion Materials
Page 32 Brochure

TaBLE OF CONTENTS

TABLE OF CONTENTS

04

Brief summary

Feeoughtions specializes in
serving coffee and tea, as well as
light snacks that comprise beverages
and complementary foods. Among
the beverages available are brewed

coffee and tea, espresso drinks
(cappuccinos, cafe lattes), cold
blended beverages, bottled water,
and juices. Pastries, bakery goods,
desserts, sandwiches, and sweets are

examples of food products.

05

BRAND STORY

The concept is primarily inspired
by Asia’s distinctive tradition of tea
drinking, which is a significant aspect

of a ceremonial for entertaining
customers in many Asian nations
and serves as a gesture of respect
and value to the guests. Our major
purpose in starting the company
was to promote the pleasure of
healthy living to Filipinos through

coffee and tea.

06

Healthy living’s pleasure in a cup.

07

08

LOGO

09

Light and dark versions of the logo are only to be used if it
is necessary due to a color restriction or background color.

3 cm

1 cm 3 cm

1 cm
1/2 cm
x

Lorem ipsum dolor sit amet, consecte Do not use these two studies:
tur adipiscing elit. Nullam dapibus ve
hicula tempus. In eu eros vel dui po
suere laoreet in non eros. Nulla facilis
Duis feugiat nulla nisl, vel condimen
tum dolor imperdiet ac. Proin mattis
accumsan odio in porttitor. Nam sed
aliquam purus. Ut porta venenatis nu
lla, at condimentum mi egestas non.

10

color pallete

11

primary color secondary color Proin vitae turpis sit amet
pallete pallete sapien interdum phare-
tra. Cras sagittis magna
RGB: 199 155 108 RGB: 255 255 255 in lobortis sodales. Fusce
CMYK: 22 39 64 1 CMYK: 0 0 0 0 non velit sapien. Phasellus
HEX: #c79b6c HEX: #ffffff vel arcu et erat tempus
ornare eu ut lacus. Mor-
RGB: 140 98 57 RGB: 33 25 2 bi nec hendrerit purus, a
CMYK: 36 57 84 23 CMYK: 63 63 77 78 pretium justo. Morbi mollis
HEX: #8c6239 HEX: #211902 non tortor eget laoreet.
Sed varius interdum me-
RGB: 0 0 0 tus, vitae consequat arcu
CMYK: 0 0 0 0 viverra nec. Cras sit amet
HEX: #000000 sem mi. Praesent biben-
dum augue tincidunt
pulvinar tincidunt. Do-
nec lobortis dui et massa
tempor, sit amet pharetra
urna finibus. Nam a arcu
orci. Curabitur gravida,
elit et laoreet mollis, ipsum
nisi mattis felis, tempus cur-
sus massa diam eu libero.
Integer nec velit vel risus
tincidunt. Vivamus vari-
us, augue eget malesua-
da rhoncus, lectus justo
rhoncus orci, sed ultricies
magna elit sit amet risus.

12

typography

13

Preferred: ALIGNMENT:
Justify Right align is preferred. Center align
Bebas Neue regular is okay when required by the design, but
left align should be avoided.
It is a display family suitable for headlines, captions, and
packaging, designed by Ryoichi Tsunekawa. It’s based on HEADLINES:
the original Bebas typeface and is all capital letters. Bebas Neue Regular and it should be 45-
50 pt and five tracking per letter.
abcdefgHijklmnopqrstuvwxyz
0123456789 SUBHEADS:
Century Gothic Regular
Century Gothic Regular and it should be 12-15 pt and five tracking
per letter.
It is a sans-serif typeface that has been widely used for
advertising purposes since it was released. It is an elegant standard and web:
typeface that is based on an extended Gothic family. The
font family came into being many years ago, after which feeougHtions
several versions and styles originated. 
FEEOUGHTIONS
ABCDEFGHIJKLMNOPQRSTUVWXYZ feeoughtions
abcdefghijklmnopqrstuvwxyz
0123456789

14

PhOTOGRAPhY

15

lOREM IPSUM

Morbi convallis venenatis neque quis ultrices. Phasellus
rhoncus rhoncus nisl quis ullamcorper. Nulla metus mauris,
pretium sed tristique eu, lobortis vel justo. Aenean luctus
odio sed maximus lobortis. Praesent vestibulum efficitur
massa, vitae placerat dui feugiat id. Curabitur lobortis
interdum libero eu vehicula. Donec a ligula ornare sem
consectetur venenatis vitae in leo.

16

illustration

Fusce vitae ipsum enim. Sed luctus porta est eu scel
er isque. Etiam finibus nulla ac dolor rutrum pellen
tesque. Ut tincidunt dui eu justo ullamcorper posu
ere. Aene an ultricies diam leo, mollis rhoncus ipsum
iaculis vitae. Quisque sagittis nec lectus eu vulptate.
Nunc cursus at tellus eget tincidunt. Maecenas ve
hicula porta odio, in finibus est sagittis ut. Morbi a
ante congue eros ultricies placerat. Cras elit ipsum,
molestie sed iaculis in, ornare ut arcu.

17

18

beyond simple
coffee

Quisque sollicitudin a sapien quis dapi
bus. Maecenas sagittis, risus sit amet
viverra porttitor, arcu tortor pulvinar tor
tor, ut ultrices purus ex at sapien. Nulla
sed nulla pretium, commodo magna ut,
viverra eros. Sed metus nulla, molestie a
ante a, posuere pellentesque ipsum. Vit

tvamus egestas a lectus a facilisis.

Voice & tone

19

lorem ipsum

Nullam accumsan ut ex eget luc
tus. Nam eu odio lacinia felis fringil
la efficitur eu nec eros. Nulla con
vallis cursus tortor, non gravida sem
interdum nec. Vestibulum ante ip
sum primis in faucibus orci luctus et
ultrices posuere cubilia curae; Ae

nean eget scelerisque quam

20

layout
application &

21

22

23

24

25

26

27

28

web Application

29

30

billboard

poster outdoor banner

31

32

33