15 ready-made chatbot scripts for different businesses EMAIL WEB PUSH SMS Сhatbots Landing Pages CRM
In this guide, we will show examples of using a chatbot for 15 various businesses. After reading our guide, you will know all the tricks on using chatbots — a tool everybody is talking about. Сhatbots for your business
Chatbot A chatbot is a tool that communicates with prospects in messengers on behalf of your company according to a pre-prepared script. If your potential or existing customers use a specific messenger, we recommend creating a chatbot to speed up query processing and automate sales. Сhatbots for your business
The chatbot can: answer the frequently asked questions; inform subscribers about your special offers, sales, new collections; send a discount coupon, promo code, file with useful information in exchange for contacts; sign the client up for the legal aid, haircut, maintenance, or photoshoot; register for the online event; find out the request and preferences of the person to offer the appropriate product; collect feedback. Сhatbots for your business
Script A script is a sequence of commands and messages within which a chatbot subscriber will move. Сhatbots for your business
The script should: Meet user expectations, be helpful, and help solve a specific task. For example, it’s important to briefly describe what the company does in the welcome flow. At the stage of selling the product, specify a convenient delivery method and ask for the customer's phone number for further communication. Share new information about a brand, service, or product. Don’t duplicate the text from the website or email in the chatbot. Be logical and simple so that people understand why they should use this tool and what tasks it will help to solve. Сhatbots for your business
When creating a chatbot script, you need to understand why the user will start communication, what questions they will have at which stage, when there may be difficulties, and the necessity to connect with the operator, go back to the start, or to the beginning of the script. Aim at helping users complete the chatbot script to solve a specific task. To create a chatbot, you need a builder — a no-code solution that doesn’t require programming skills and allows you to develop a digital assistant in 1 to 2 days. Сhatbots for your business
The chatbot designer workspace consists of three panels: , a scripting panel, and an item editing window. blocks Сhatbots for your business
The builder has seven blocks: Message — for creating text messages, adding buttons and links. Flow — for transferring the user to another series of messages to break the script into several actions and not overload the bot with complex structures, which will then be difficult to edit. Action — for adding a tag, notifying the administrator to join the chat if necessary, assigning a to personalize messages or filter subscribers, creating an agreement, or sending data to an external service. variable API requests will help you get data from external sources. Сhatbots for your business
Filter — for working with action conditions and options. For example, if a user subscribes, they will have access. If not — the system will tell you what to do. Pause — simulation of typing by the manager or time to wait while the user makes a decision. For example, a bot places an order and offers to pay for it. If the person did not follow the action, you could add a reminder in a few hours or days. Random helps to set up a random scenario, for example, for games. You can also use it to test options and choose the most effective — what discount to offer the user, how to properly formulate questions, how many times, and when to remind about the bonus. Сhatbots for your business
Scenario #1 Restaurant business Any chatbot starts with a welcome series — a script that starts automatically after a subscription. It should include greetings, a description of tasks that a bot will solve, and CTA buttons or saved quick answers for further chatting. A restaurant, cafe, bar, or coffee shop chatbot can: place a QR code with a link to a welcome series of chatbots on a business card, advertising card, or banner on social networks; place a QR code with a link to the flow to collect feedback in the checkout area of the place and on the menu; add a chatbot subscription form to the website; run targeted ads on social networks; create a short chatbot quiz with a bonus for completing it. Сhatbots for your business
Tasks of the welcome series regardless of the niche: introduce a brand; suggest what tasks the chatbot will help to solve; warm-up before the purchase. The communication style of the chatbot should correspond to the image of the brand and the expectations of the target audience. Create meaningful and precise texts, use emojis to fuel up the dialogue, and stimulate further communication with buttons and quick answers. Сhatbots for your business
For the buttons, use the verbs: "Download" instead of "Download link." One button — one branch of the script. In order not to overload the welcome series, send the user to other message flows depending on their choice. Use pause with simulated input to hold attention and create a lively effect. Find an example of a welcome series for a coffee shop below. Сhatbots for your business
It contains: a greeting; an explanation of what a chatbot can be useful for; offer to look at the menu, order coffee to go, or leave questions for the manager. Сhatbots for your business
Script # 2 Delivery of cook-chill food Companies that represent several services or products through their chatbot will need a catalog. Use special product cards with images and buttons to add them to your chatbot. Сhatbots for your business
From the main menu, lead to separate scenarios dedicated to the type of dishes: crepes, pizzas, and main courses. Specify the characteristics of each dish, indicate the caloric content, offer to order, or choose another category. Сhatbots for your business
Scenario #3 Beauty salon Beauty salons, hairdressers, and any other beauty services chat-bot will help: qualify leads by type of service, convenient time, and date of their visit; collect contact information and pass it to the manager for processing. This will unload incoming lines, speed up the processing of requests, and automate the processing of similar requests. Hot subscription points for the chatbot: live chat on the site; targeted advertising on social networks; contextual advertising. Сhatbots for your business
If the company uses CRM, you can transfer primary customer information from the chatbot directly to the system by automatically creating the customer card and opening a new transaction. Сhatbots for your business
Scenario #4 Car repair shop The main goal of the chatbot for sure is the convenient and fast registration of clients. An example of the implementation of this scenario is the previous step. If the customer is not ready to place an order, answer the popular questions and work out the objections using the automatic question-answer script. Collect questions from potential and existing customers from support staff, sales managers, and customer service. Make simple answers. Talk about the customer and their benefits, not the company; give a favor, not standard phrases like "best price" and "you will be satisfied with the service". Сhatbots for your business
Think about when a visitor may have difficulties or additional questions — and allow contacting the manager in a chat or by phone. Appointment Сhatbots for your business
Scenario #5 Florist’s To make it easier for managers to suggest and personalize suggestions, guide the chatbot subscriber through the questionnaire to identify their needs. Сhatbots for your business
For example, specify who will receive the bouquet, what budget the buyer expects, and whether they are ready to choose from ready-made options or wants to create a unique composition. Florist's consultation Сhatbots for your business
Scenario # 6 Photographer This chatbot is useful not only at the welcoming stage or when ordering. It is also useful for handling common questions: how to order and pay; how many days in advance do you need to make an appointment; when the order is sent; how to contact the manager for details; how to change or cancel an order. Сhatbots for your business
For example, the photographer might take advantage of the chatbot and tell the clients how to prepare for the shoot, what to take with them to the location, and how long the shooting will take. Сhatbots for your business
Scenario #7 Private health care facility The chatbot of the clinic can: conduct a virtual tour: tell about services, features of the approach, show the license; introduce leading specialists; make an appointment; show the location of the clinic; collect feedback. Let's look at two scenarios as an example — experts’ introduction and getting directions. Most people are looking not for a clinic but rather for a doctor with inspiring experience and approach. Therefore, a virtual acquaintance with specialists will remove some objections, heat up the interest, and be the first step to registering for a consultation. Сhatbots for your business
To simplify the interaction, offer the user to choose the doctor’s field and start the appropriate scenario. Сhatbots for your business
The final step of the script is to meet a specific specialist. We recommend adding a photo of the doctor, work experience info, description of symptoms and diseases that the specialist works with. Doctor Сhatbots for your business
To help the client find the clinic, create a separate script with the address. Be sure to add: street name and house number; "Get directions" button with a link to the address on Google Maps; building photo; receptionist's number. Be sure to return to the main menu so that your communication avoids dead ends. Сhatbots for your business Address
Scenario #8 Dry cleaner's Don’t abandon the customer after providing the service or closing the sale. Ask them to leave a review, evaluate the quality of service, and find out if the client is ready to recommend your service. Gather positive feedback for posting on the website, social networks, and thirdparty sites; use negative reviews to improve business processes. Сhatbots for your business
At this stage, you can offer coupons for the next purchase to increase LTV (profits per customer received during the entire period of cooperation) and encourage you to make a repeat purchase in the near future. Сhatbots for your business
Chatbot #9 Charity Organization The main requirement for a charity or volunteer chatbot is to be simple and wellknown so that as many ordinary people as possible subscribe to the online helper and donate. When choosing a messenger for chatbot development, focus on statistics: for example, according to , the most popular messengers in the world are WhatsApp Messenger, Telegram, and Snapchat. You can create your own chatbot using the SendPulse builder in each of them. Add key features to the chatbot's main menu, such as: helping volunteers; finding the help of volunteers; making a donation. Statista Сhatbots for your business
You can also add to the chatbot links to the third-party resources with valuable information. Another useful feature of the SendPulse chatbot builder is an option to collect donations for fixed amounts just through the messenger. Organize a charity fair with digital lots. For example, with personalized voice wishes from media personalities or advocates, receive payments without going to third-party platforms. Сhatbots for your business Volunteers
Scenario #10 Gym A gym chatbot is an irreplaceable assistant in working with regular customers. Remind about the workouts, sign up for the massage, and extend the membership — any of these scenarios can be implemented using the SendPulse builder. We also recommend implementing a section with personal information, which will be automatically brought to the chatbot from your CRM. Example: customer card barcode; name and validity of the subscription; the balance of paid services. Сhatbots for your business
In the chatbot, you can automate the receipt of payments: for example, for renewal of the subscription, personal training, or additional services such as a sauna. We also offer to implement a script with free information: warm-ups, stretch marks, a healthy menu, food diary. Сhatbots for your business
Scenario #11 HR bot Large companies use chatbots for internal communications: train and adapt employees; carry out certification; provide information such as a knowledge base or library catalog; Сhatbots for your business
Also, the chatbot can automate part of the recruiter's work: send new emails to the messenger, remind about the submission of documentation, and the need to approve a request for sick leave or vacation. Сhatbots for your business
Scenario #12 Real estate agent Working with real estate prospects or tenants takes weeks and sometimes years. The more the real estate agent and the prospect interact within this time, the higher the probability of a successful agreement. A chatbot is perfect for this. At the same time, it earns loyalty and increases the level of trust by: collecting basic information about the chatbot subscriber; meeting the real estate agent, introducing their services; social proof such as photo and video reviews, case descriptions; service fees; answering frequently asked questions; newsletters with current news. Сhatbots for your business
In fact, the chatbot automates the traveling through the sales funnel, generating applications for the specialist for further processing and conclusion of transactions. Сhatbots for your business
Scenario #13 Housing complex Real estate developers will need a chatbot to automate support, marketing and improve customer service. A public chatbot will introduce the object to help you pick up the plan and pay the first deposit sum; a private one will make the neighbors’ lives more convenient. Implement a private chatbot for housing complex residents by keeping the bot's name away from public sources. It is sufficient to spread the message in the local chats and place the QR codes at the door and the sales outlets. For higher security, moderate new subscribers: by their names and apartment number and then check the lists of residents of the house. Сhatbots for your business
In a private chatbot for neighborhood residents, developers can: accept payment for security services and garbage collection; spread service of the latest news and useful contacts; search for services and facilities on the territory of the neighborhood; arrange a chat for neighbors. Сhatbots for your business
Scenario #14 Online courses Develop a chatbot in a popular messenger in your audience to increase sales in the online school and increase the flow of customers to the sales department. An online assistant will help: collect and qualify leads 24/7; automatically transfer contacts to CRM; lead subscribers from acquaintance to purchase; save time spent on non-target customers; train users; send a follow-up email: remind about the beginning of the webinar, course, or the need to hand in homework; collect feedback; return to the sales funnels after paying for the course. Сhatbots for your business
At the beginning of your chatbot, we recommend placing a quick 3-5 question quiz. It will help segment the audience and qualify the leads in order to make further communication more relevant to the interests and expertise of the audience. Сhatbots for your business
Scenario #15 SaaS service In addition to the scenarios described above, most of which can be adapted for the online service, you can implement: welcome-series to introduce your brand and key services; quizzes for subscriber segmentation; series with pricing plans; answers to questions; introducing the company's team. Specific scenarios include: proactive user support; onboarding of new clients; informing about the new features; collecting feedback from beta testers; registration for free conferences, webinars, and courses. Сhatbots for your business
The image below shows an example of a real scenario that is launched in a chatbot on a thank you page after registering for a conference. Сhatbots for your business
No programming skills are required to create a chatbot. With SendPulse, you can create a chatbot yourself in a few days. For this: ; go to the "Chatbots" tab in the top menu and ; design a chatbot script in a simple visual builder; send the script to your messenger and go through it as a client; ask friends or colleagues to use the chatbot to help you improve it. register with our service connect a new chatbot We will help you create your first chatbot. To do this, contact us on Facebook and book a demo — it's free and doesn’t bind you to anything. Сhatbots for your business