Media Kit 2021-2022

Long Island

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media kit 2021-2022

There’s no
place like
home.

A home is more than a place to live. It is the
foundation of a life and lifestyle. L.I. HOME
showcases premier real estate alongside top
lifestyle products and services while providing
industry professionals a luxurious, content-
driven environment by which to engage with
audiences everywhere they live—print, digital,
social media, plus a custom podcast, webinars
and virtual events.

Stunning visuals and editorial storytelling.
A sense of community and a forum for
informing, educating and entertaining. It all
comes together here. L.I. HOME connects
Long Island’s real estate industry and high-end
home goods/services providers with consumers
looking to buy, sell and make all the dreams for
their current home and life a reality.

There’s no place like

Long Island

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I S L A N D PISRSEUMEIERE long islanD
HOMEL O N G
REAL E S TAT E • DESIGN • LIFESTYLE I HOMEs everywhere
you—and
Fall 2021 your
clients—live
WHEoLCmOMeE! The KitcheSTFFniaaemlvlaoePslrreiootsejsneScLapotslaofcSkoestrsyaYnoledur The New New Normal (con’t)
TPE(RhavineieegdrOcyhSenHeteoollNemfro)eANwBdeuevydeicsr e L.I. HOME is the first Long Island–centric print
MAGAZINE What’s New Is and digital brand in which clients and partners
inspire and inform, and in many cases ARE,
InsideLIHome.com •••HGPirodordpgeeenrotuHysiTsGatxoarrPydriemnser the content. A unique union of editorial and
• And More marketing mindsets with the broad concept of
home—real estate and living “your best life”—at
Old Again its heart. L.I. HOME sets you apart by helping …

Long Island knows how to nail old-school charm while says Will Griffiths, co-owner of Forest Kitchen and Bath in • Tell your stories
keeping up with modern movements, a melding that Glen Cove. • Build your brand
experts often see coming together in the heart of the home. • Expand your reach
According to the U.S.A. Cabinet Stores, most homeowners Wood cabinets and raised-panels, for example, are indicative • Increase your business
renovate their kitchen every 10 to 15 years, and many of more traditional styles, and elaborate cabinet moldings
wonder how to upgrade an older kitchen while maintaining can also be considered to keep an old-school look. An
its historic integrity. oil-rubbed bronze finish can make appliances look more
like antiques, and when it comes to kitchen countertops,
The answer, in many cases, is going with new materials he suggests marble or quartz with brown tones. “Mable is
that can still offer a classic appearance. “There are plenty always in style, so it’s a safe bet,” he says. “It just looks classic
of designs out there that appear old-school, traditional or and timeless.”
classic, but are made with today’s quality and technology,”

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Real estate • Design • lifest yle
REAL ESTATE • DESIGN • LIFESTYLE

Property of the Week

Step Inside This Stunning North Shore Home

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HOME Il o n g i s l a n D s everywhe

L.I. HOME is on
your phone, your computer,

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ere you—and your clients—live

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Informative and entertaining. Driving awareness, engagement and action at every turn. Every day.
INSIDELIHOME.com is a 24/7/365 destination. It showcases prime Long Island properties, speaks with
key players in the local real estate industry, shares knowledge from outstanding home-service professionals
and highlights fun and fascinating experiences in dining, entertainment, travel and more.

Stories and topics of focus include:

• Property Spotlight: Showcase your properties with custom editorial writeups that elevate them beyond
traditional listings

• Real Talk: Interviews with brokers, agents and real estate industry insiders on the hot topics of the day
• Design & Décor: Latest trends and timeless looks to make every home special, inside and out
• L.I. Living: Discover the best of Long Island dining, entertainment, shopping, getaways and more

L.I. HOME. Is On Social Media all things HOME and

@ INSIDELIHOME
Dedicated platforms engaging followers who
Long Island.

L.I. HOME Is in Your Inbox

Email Marketing
Weekly L.I. HOME INSIDER email newsletters and proprietary emails
deliver the latest can’t-miss content and your messaging directly to our
loyal readers.

L.I. HOME Is On the Air

Long Island HOME: The Podcast
Join us every week as local real estate and lifestyle experts sit down for lively
conversations on everything from market trends and mortgage advice to
fabulous furniture and favorite wineries, sharing their insights into what
makes life on Long Island truly special.

Webinars and Virtual Events
Whether it’s a virtual home tour or intimate one-on-one interview, a how-
to workshop or industry awards celebrations, our live and recorded webinars
and virtual events are where the action is.

HOME Tl o n g i s l a n D he M

I S L A N D PISRSEUMEIERE What’s
HOMEL O N G INSIDE New in the The Other Kitchen
New New
REAL ESTATE • DESIGN • LIFEST YLE
Normal
Fall 2021
Local Experts Reveal
WELCOME Seasonal Style the Right-Now Trends Paint GetFIREDUP

Home! Timeless Looks and for Fall 2021 Misbehavin’
Fall Projects for Your page
InsideLIHome.com Favorite Spaces Breathtaking artwork and
24 breaking a few rules with
The One mural maven
Our Arlene Mcloughlin
Piece of Advice Town
page
Every Home Buyer A journey through Long
(and Seller) Needs Island’s past in historic 38

Right Now Hempstead Burgers and chicken sizzle on the grill as the crisp fall air from. “If your house has an external gas line, you can go with a
page blows across the yard, carrying the scent of grill-roasted corn gas-powered grill, so you won’t have to keep replacing propane
Your East End and veggies to friends seated at a table on the patio. You are tanks,” says Pierre Farrow, longtime sales associate with P.C.
44 officially the host with the most! Richard & Son. If you don’t have an external gas line, he adds,
Weekend Escape opt for a propane-fueled grill, which offers a cooking surface
Outdoor spaces continue to be more important than ever with a more even temperature.
Awaits for Long Island homeowners, and a well-planned outdoor
cooking space—equipped with cooking appliances, prep Most restaurants use high-end, stainless-steel grating, Farrow
Plus: areas and more—can transform your backyard and make it a notes, but hard-anodized aluminum and porcelain are other
hotspot to host guests not just this fall but in any season. And excellent options. Smoker boxes can be incorporated to give
• Hidden History a multifunctional backyard kitchen elevates the experience your food that smoky flavor, and for authentic barbecue
• Gorgeous Gardens for barbecue bashes on a sunny afternoon, at-home tailgating lovers, he suggests a propane-powered smoker, a high-quality
• Property Tax Primer all through football season, and even elegant evening dining appliance that allows chefs to slow-cook ribs, chicken and
• And More under the stars. more. Farrow also notes that many homeowners opt to add
on a side burner parallel to the grill for boiling lobsters in the
For homeowners who simply want to start with the perfect summer or making chili in cooler months. Now we’re cookin’!
grill, the first step is determining where the fuel will come

Escapes OUR

A couple raises a pair of wine-filled glasses to the man gazing down at TOWN
them, and about six others accepting a pour of hospitality at his bar, JouArney
then turn toward each other. They clink and share a raised-eyebrow
smile at the plates that have been placed before them. Some oysters through
and a cheese board. Another pour, and a plate of charred octopus,
follows. And so it goes. Long

Take a few steps from that bar, an intimate affair that leads to an open-air space on the Islpaanstd’s The Town of Hempstead is the
front porch with a view of the Long Island Aquarium across the street and the historic Awaits quarters of a million Long Islan
Howell House next door, and you may hear not another clink but a quick creak from to the U.S. Census Bureau, mak
the floorboards underfoot. Consider it a welcome from more than 100 years ago. in township in the United States
and historic in terms of the hom
Gateway Historic marked the time. From the wat
EastotthEe nd Hempstead Rockaway village on the south
the north, Hempstead Town’s a
By Eric Feil visit locale merging history and accessible high-end since opening in 2018. “That has always been a part of who we “Bringing something new here, with the hotel and the dining, and building By Kate Nalepinski both a rich past and a vibrant p
Photos courtesy Preston House & Hotel Its story is one of preservation and transformation, of a Long Island home are, from the day we opened the doors, will connect with that past thro
brought back from the brink of being lost to history and given a new life even before,” says Jennifer Petrocelli, that relationship with guests and the community here. Being part of landmarks, remains in question
Welcome to the Preston House & Hotel that ties the past to the present with an eye always on the future. the Preston House’s Executive Director.
in Riverhead. A center of hospitality at the the revitalization of Riverhead is important. The history of this house is
entryway to Long Island’s East End, the
Preston House has emerged as a must- important.” continued on next page

“History is important—we learn from the past.” Hempstead “It is our job to maintain the h
Town historian Tom Saltzman speaks in understatement, buildings,” Saltzman says. “We
of course, in assessing the value of our collective past, maintenance, but instead the p
particularly when it comes to the centuries of wood and buildings that have withstood t
stone and brick and mortar that are part of the foundation historical interest to the Town.
of the most populous township in America.
And all of Long Island. Suburb
“More and more historic buildings are being torn down diverse houses of worship, famil
and destroyed, by either neglect and or greed,” Saltzman after generation—the aspects of
continues. “Landmarking at least prevents the destruction have been building for hundred
of… buildings that have been important in the history of the celebrate here, and the many oth
town, its population and its families.” help ensure that they endure for

Magazine L.I. HOME readers are passionate about where they
live, work and play. They are looking to buy and sell
homes in Long Island’s top markets. They are planning
renovations, remodels and home improvement projects.
They are searching for the top trends in design, décor and
smart home technology. They are reimaging every space in
their home, from kitchens and baths to home offices and
entertainment rooms to backyards and front porches. They
are finding new ways to live their best life, in their homes
and beyond.

Real Talk LLooccaattiioonn… HOMEWelcome They’ll find all that and more in
every issue of L.I. HOME with
Location There is no shortage of advice when issues of inventory, a time when terms Pineapple Expression features, interviews, profiles and...
it comes to buying and selling homes, such as “over ask” and “bidding war” have
especially here on Long Island. Quality entered the everyday lexicon, not all age- A red door. A candle • Real Talk: Interviews with brokers,
advice, however, is always at a premium. old wisdom still applies. There seems to in the window. agents and real estate industry
Our real estate markets are ever-evolving, be more questions than ever. Happily, we The symbols insiders on the hottest topics of
and the true expert knowledge and insight have some answers. welcoming the moment
needed to navigate the waters are more guests into a
valuable than ever. As we head into the heart of the fall • How To…: Whether it’s the keys
season, we’ve brought together a gathering home are many, to selecting an agent, the art of
Some tenets, such as noting the of Long Island’s real estate experts to but few have the hanging artwork, the secret to
omnipresent power of a home’s location impart their wisdom and share key pieces enduring power of selling your home, the fine points
three times, are always going to hold true. of advice they are offering buyers and of building your own fire pit, you’ll
But as we continue through this cycle sellers right now. the pineapple. find it here
that has seen record-setting prices and
A symbol of
KENNETH KRONCKE wealth and
status in Europe
Realty Connect USA in the 1500s due to the
difficulty in obtaining even
For buyers, you have to be open minded. What you one of the crown-topped
think you’re going to get is probably not what you’re fruits from the Caribbean,
going to wind up with. Be open to different styles of the pineapple found itself
homes and locations. adorning everything from
church entrances to fine china
Sellers, your highest offer is not always your best offer. over the next few centuries.
Terms—such as appraisal, down payment, flexibility— Some historians say that the
are so important in today’s market. rarity of the tropical fruit in
America during colonial times
CATALINA GUTTILLA made it the ultimate symbol
of generosity, while others
Catalina Fine Homes recount that a pineapple was
often placed in the front of a
If you are a first-time home buyer, don’t be afraid and house when New England sea
don’t give up! It’s a tough market right now. Things captains returned safely from a
happen for a reason, and eventually with patience and journey, alerting neighbors that
the right broker who can build a great offer with you, they were now invited to visit.
you will find your forever home. Perseverance is the
key to your new home. Throughout Long Island
today, the pineapple stands
If you are a seller, congratulations—this is your time. as a symbol of hospitality, of
Don’t give up your equity. The right broker will get you welcome to any and all. Please,
the most money come on in…

10

e place more than three- Wantagh Railroad Museum • Amazing Amenities: Beautiful
nders call “home,” according 1700 Wantagh Ave., Wantagh baths, incredible kitchens, gorgeous gardens, home theaters,
king it not only the largest private putting greens, indoor pools…the more amazing, the
but one of its most diverse The Wantagh Museum is made up of better!
mes and buildings that have three structures: the station, the “Jamaica”
terfront bungalows in East railroad car and the re-created 1904 • HOME Away from Home: Your ticket to the ultimate
to Garden City estates in Wantagh post office. The “Jamaica” car getaway destinations, near and far
architectural offerings exhibit that sits on the property was built in
present. The future, and how it 1912 for the Long Island Rail Road, • Living In…: Insider perspectives and secrets on the best of
ough the plethora of historic although the station was constructed on everything—from real estate markets to restaurants to arts
n. Railroad Avenue by the South Shore and entertainment. Celebrate how every local community
Railroad in 1885. It was moved in 1966 is special, from the South Shore to the Long Island Sound.
historic integrity of these to save it from demolition when the
e are not in charge of Wantagh Railroad service was expanded. Editorial Calendar Publication Date
prevention of destruction of “The station was a blueprint that was
the test of time and…are of used a number of times throughout Issue/Editorial Focus November 25
.” Long Island back in the 19th century,”
says Bob Meagher, former president of Celebrate the Season September 1
ban growth, LIRR commuting, the Wantagh Preservation Society, which Winter into Spring
lies that go back generation was established in 1965. (Memorial Day Weekend) May 25
f life on our island today Here Comes Summer September 1
ds of years in the buildings we Photos courtesy Wantagh Preservation Society (Labor Day Weekend)
hers awaiting visitors who will The “Jamaica” car at the Wantagh museum was built in 1912 Fabulous Fall
r years to come. for the Long Island Rail Road.

A Feb. 1968 photo of the site on Railroad Avenue.

Franklin Square National Bank
925 Hempstead Turnpike,
Franklin Square

What is now a Chase bank branch
on Hempstead Turnpike was once,
according to historians, the wellspring
of suburban growth on Long Island.
The Franklin National Bank financed
approximately one-quarter of all homes
built in the county between 1934 and
1970, and bankers claim the site was
home to the nation’s first-ever drive-
up bank window. The white building,
which was expanded in 1939 and
features American-Colonial architecture
throughout, was operated by notable L.I.
banker Arthur Roth beginning in the
mid-1930s.

Courtesy Library of Congress
The interior of the Franklin Square National Bank as it appeared
in 1961.

Courtesy Town of Hempstead
The Franklin Square National Bank on Hempstead Turnpike as it
appears today.

continued on next page

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Property of the WeekA Garden City Stunner Hits the Market

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This Rosyln Home Defines Luxury Living and Architectural Excellence

Everyone has a unique checklist for what
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“This is one of the most spectacular homes
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Make sure that the court, when eTenvhseYauntorewuantashdyh,aoyytuooilutudiwesdnoeosnvut’ethrnehi.saesvvteeerptyotthwmionagktieims es.
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anyone can enjoy. things that you’ll aia2sc2bcsEootfiemcvlelcemtepnlocooisofdnsuyaigbrottelbu.eyTyhtoh6hauevafryeteyeycaatoarsnwudm.ibcdaoeelulaeilsfrdtsyihmanarsadttla,ilslialts baawpitvunmhrioidoleHlplitcddsoe,eeonirrsfrsiatlsdeloais’snnsioluisiitmdgapntihdogqnpbrtulgelatiiyshi.ificninenaekIgasbdfoegvo.mtteihpBvdaoeariduesornodgtefid,reessonosdhenfsuo,xoioatnyocwitoadncpdviueaontaorlohngtnciodnetow.h,guert Hewlett Harbor, NY 11557
There are some your yard can fit. tttohhgeeHecgteohorueaerrl’.stisatobvegiefiowvreeoyfhoeauacadrnionsigsdesineactootifotwhnehoaft
wbraeusalianwlxdte,ttagohnoekdtnchkooreuwoeruptbgtyehhofooutrhureegnyshoeo!tu6eSpsoeta,aadssriyttostnbotaeycpoksu, all Don’t forget to take $4,495,000
into account layers.
is Spectacular Waterfront Estate sitting on
measurements for the size of the a installers. 1.76 Acres was Designed by the Internationally
court’s border walls. This will add Acclaimed Architect Robert A.M. Stern. Living
in is Home is Unlike anything You Have Ever
tobbfwolraaohcbsMauekausrttyiraerluaondovrsceydetakrdusp,bcrergiofoanoruct(aphstcrnlhyteeeinirtmbswettah,eahilalextlalnetanciurmdcoistaueopthlurylesmtersh.f.otaoe)Jfkurrfiitesncstsghitaursehlaeslelsneissre bit to the length and width. Installing the Border of the Court Experienced. e Way He Designed e Light to
Although it is not required to Fill Every Space, and the Views of the Water at
Excavating the Play Area dmtYmttooohoaeelusrunaskosyect,ieianotymnthgonuaeuedtrrhdfbokmepoeataraahbtsyriuoi.ndsrwvWtsfbeaisi.ynennoI’uvttoate’sshtriosdbnaatetrlegbsraeieoistntggtoiprihsfnioiltnneasbglayesiyissnbdji,ueelao.ersswt n Every Turn, It’s an Art form.
Now you’re going to want to start
e Great Hall with its curved windows and
for your set up. l2dyPteh-oivlg6uaeeFYcltiisiweorrnniesduicgstnleho,lnco,ymebhoauosesewetuospiyoftnwilofnadewuacteinthriirdlhnttelp.gettblYeooaletxooyhecuuucexaasascvraeecteaaliodstaovthoue.anlrdeatwtewtr’desaaahrinkbbreotteoornterutiodo.nter. Towering Fireplace is sight to be seen. e Master
bedroom with Limitless views of the Water,
Plotting the Designated using the string. to cut your lumber enormous walk-in closet and spa like bath is what
Court Area Next, you want you’d expect from home of this caliber.
Now, the first thing that you will
Admiring the home you can tell from the Den to
the Formal Dining Room and the Library that
every Room was designed to host and entertain
countless friends and all your family. If your guests
decide to extend their stay the detached Guest
house with the Pool Cabana, Sauna, and Steam
Room has plenty of space for an overnight stay.

is is a Waterfront Compound unlike any other.

Gil Shemtov
Licensed Real Estate

Salesperson
O: 516.763.6131
M: 516.835.3333
[email protected]

30 West Park Ave
Long Beach, 11561

Make “L.I. HOME” Your Home

Engaging Audiences Everywhere They Live: The Unparalleled Reach and Rates: Harness the power
all-new multi-platform L.I. HOME brand is fully of Richner Communications Inc.’s reach in print
dedicated to covering premium real estate and the distribution and digital outlets, including a
unique lifestyle that accompanies it. Specific online L.I. HOME digital-reader edition that provides
content and social media, custom e-mail marketing unique advertising opportunities, including
and a large-format glossy publication providing hyperlinks to client websites and specific property
abundant display space to showcase homes and listings, to drive visibility, increase engagement and
properties of distinction alongside top services and improve ROI.
products— L.I. HOME is where the audience is. Get in front of more potential clients more often
by leveraging the full RCI portfolio, including the
Editorial Meets Marketing: Exclusive editorial award-winning Herald Community Newspapers,
content created in partnership with our clients RichnerLive webinars, virtual events and more, with
both entertain and enlighten while promoting your package rates that are incredibly attractive.
listings and products. L.I. HOME partners establish
themselves as the go-to resource for inspiration, Custom Creations: Just as every homeowner strives
information and expertise. L.I. HOME gives to make a home that’s just right for them, the
advertisers the platforms to tell our audiences why L.I. HOME team is dedicated to working with
their goods and services are essential, how their you to create a custom plan and program. Like
beautiful products enhance a home and elevate a you, we love all things home—beautiful properties,
lifestyle. This is not advertorial, but a unique targeted incredible interior design and luxurious landscapes,
approach to story-driven marketing only from quality home services and sharing the experiences
L.I. HOME. found only in our communities—and we are here to
make L.I. HOME all things to you.
Consistent and Continuous Publishing: Daily
digital content on our website and social platforms, There’s No Place Like
in coordination with an annual magazine and email
schedule, weekly podcast and custom webinars long islanD
and virtual events, create continuity in building
your brand and marketing your homes and related HOME
services/goods throughout the year, all while
creating a relationship with the audience built upon
frequency and ongoing interaction.

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for More information Please Contact
eric feil

Director, new Business Development
(631) 275-6568

[email protected]

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