Air-Asia-Group-OHTM2-Tourism-Products

TRVSELL | OHTM2

Now Everyone Can Fly

Dema-ala | Gomez | San Juan | Singh | Viola
OHTM2

PRESENTATION OVERVIEW

Profile of Air Asia Current Sales and Marketing Activities
of Air Asia
This briefly discusses the story of AirAsia
This covers how AirAsia promotes itself to
Target Audience of Air Asia its target group

This tackles the target group of AirAsia in Recommended Sales and Marketing
terms of its Sales and Marketing Efforts Activities for Air Asia

This contains the group's recommendation
to further enhance AirAsia's strategies

AirAsia is known to be the largest airline in Malaysia because of its fleet
size and capacity to reach different destinations.

It was first owned by DRB-HICOM and had its first operations on
November 18, 1996.

It was later acquired by the former executive of WarnerMedia, Tony
Fernandes, on September 08, 2001.

Since then, the airline exhibited significant signs of progress that
resulted in its title as the world's best low-cost carrier.

Continuation.

Travelers can book domestic and international flights to over 165
destinations across 25 countries through AirAsia.
Low-cost Short-haul Carriers: AirAsia Malaysia, AirAsia Thailand,
AirAsia Indonesia, AirAsia India, and AirAsia Philippines
Low-cost Long-haul Carrier: AirAsia X (established 2007)

Now Everyone Can Fly

Point 1: Point 2: Point 3:

AirAsia's The airline also AirAsia
primary target directs its embraces a low-
group points to marketing
efforts to fare concept
the lower-
middle class travelers who
are financially-

conscious

As the industry slowly recovers from the COVID-19
pandemic, the total assets of AirAsia saw an increase in
2021 when it reached 20.03 billion Malaysian ringgit.

The airline utilizes the no-frills approach to persuade
potential passengers to consider flying with AirAsia.

It also highlights the sense of customer value when it
comes to its promotion efforts.

To further increase its engagements, AirAsia also offers
the Big Loyalty Program.

"Go Beyond with Air Asia"

By partnering with companies Example: When a traveler Such a program can further
outside the airline industry, reaches 1,000 frequent flyer encourage the loyal customers
Air Asia can go beyond the
usual mileage programs points, they can enjoy of Air Asia to continuously
through this suggested complementary drinks in Air choose them as their service
campaign.
Asia's partner bars or provider when traveling,
restaurants. therefore steadily stimulating

the sales of the said airline.

"ProMORE Codes with Air Asia"

In an article, Giddins (n.d.) Air Asia can turn this around Some aspects that may drive
outlined the rising rate of through the ProMORE Codes the codes to uniqueness include
shopping cart abandonment with Air Asia campaign where
among tourists who are they can develop unique and requiring a traveler to go
browsing flights, hotel stays, single-use promo codes that through a game to achieve a
and car rentals due to the certain promo code or flashing
absence of the concept of offer grouped products or this on Air Asia's website or
services. social media pages with its
bundled products. value reducing the longer the

traveler does not claim it.

Influencer Referrals

In this digital age, more Air Asia can take advantage of The airline can augment this
travelers are inclined to trust this by partnering with famous campaign by handing out
brands that are embraced by
figures to experience its promo codes to these travel
their favorite celebrities, services firsthand and promote influencers and entrusting
bloggers, vloggers, and other them to distribute these among
this on their respective their followers as doing so can
social media influencers. platforms in hopes of help create a higher value for
encouraging their followers to
fly with the airline as well. Air Asia.

"Reaching Foodies Across Asia"

Just like other airlines, Air Asia also offers in-flight
food and beverage services to keep their customers
satisfied while traveling.

The airline can further improve this service by
initiating a gimmick that involves the idea of
sending out food trucks across their target
destinations to distribute food samples that they
can incorporate into their in-flight menu.

Doing so can make the customers feel that the
service that Air Asia provides is highly personalized
and can also heighten brand recognition among
individuals who are yet to become customers of the
airline.

"Behind the Scenes of Air Asia"

To increase brand awareness, Air Asia can
veer away from the usual travel-related
posters and look over the option of letting
their customers see the behind-the-scenes
look of the airline.

This content can include the community or
environmental endeavors that Air Asia
participates in or the unique ways that its
employees do to satisfy their customers to
capture the compassionate side of its
followers.

"Digitalizing Your Air Asia Experience"

In an attempt to attract potential customers,
creating a highly digitalized and entertaining
in-flight experience can be a program that Air
Asia adopts.

This entails the idea of providing in-flight
systems that can offer various options for
travelers such as watching their favorite TV
shows, playing music, or engaging in online
games or activities.

5 innovative marketing strategies used by airlines. (2021, March 24). Hotel Speak. https://www.hotelspeak.com/2019/07/5-innovative-marketing-
strategies-used-by-airlines/

Analysis for cost leadership strategy and Core ... - IEOM society. (n.d.). Retrieved September 20, 2022, from
http://ieomsociety.org/proceedings/2021rome/429.pdf

Giddins, C. (n.d.). 6 Promotional Ideas for Airlines. Uniqodo. https://blog.uniqodo.com/6-promotional-ideas-for-airlines

Editor. (2020, January 31). Airline marketing and advertising use cases from American Airlines, Ryanair, air France, and others. AltexSoft.
https://www.altexsoft.com/blog/airline-marketing-advertising/

How to increase airline sales. (n.d.). Sales Skills And Techniques. https://www.contrariansalestechnique.com/2017/02/how-to-increase-airline-
sales.html

Cranfield School of Management. (n.d.). Air Asia. Cranfield. Retrieved September 20, 2022, from https://www.cranfield.ac.uk/som/executive-
development/about-us/case-studies/air-asia

LCCT. (n.d.). About AirAsia. Retrieved September 20, 2022, from https://www.lcct.com.my/transportation/budget-airlines/airasia/about-airasia/

MBA Skool. (2021, August 15). AirAsia Marketing Strategy & Marketing Mix (4Ps). https://www.mbaskool.com/marketing-mix/services/17350-
airasia.html

Muller, J. (2022, August 2). Total assets of AirAsia from fiscal year 2014 to 2021. Statista. https://www.statista.com/statistics/1030557/airasia-total-
assets/#:~:text=The%20total%20assets%20of%20the,to%2020.03%20billion%20Malaysian%20ringgit

The Association of Southeast Asian Nations. (n.d.). AirAsia | Truly Growing, Truly ASEAN. Invest ASEAN. Retrieved September 20, 2022, from
https://investasean.asean.org/index.php/page/view/success-stories