Media Kit (Fort Worth TX 2016)

“Finding it Together, One Ride at a Time”

Public Transportation Riders Resources

FORT WORTH EDITION

Sharon McCraw Office: 682.323.9662
1201 North Watson Rd, Ste 140
Founder / CEO Arlington, TX 76006
www.Link-Us-Up.com

ABOUT US - EXCLUSIVE AUDIENCE

The Link Us-Up Directory & Link Us Up Newspaper is Fort Worth's largest, most widely read weekly newspaper
targeted to Public Transportation Riders. Link Us Up publishes up to 20,000 copies every Thursday which equals to
about 1,040,000 distributed copies each year . Link Us Up Weekly Tabloid is totally FREE at more than 120 locations
throughout the Fort Worth City, Tarrant County, Texas.
Link Us Up is the only public publication of its kind, in that it specifically reaches out to the bus riders in the Fort
Worth Metropolitan Area.

In 2016, the Link Us Up is in its first year of service to the community & is rapidly gaining more & more local, regional,
& national acclaim. Link Us Up is a niche market publication.

The first ever of it’s kind of newspaper ever to be printed!
The sources will come from the combination of two publications: the weekly Link Us Up Newspaper and the bi-
yearly Link Us Up Directory. Coming soon is our free downloadable mobile app that will be a unique system,
unmatched in the USA, that gives Local Public Transportation Riders another resource to use.
Consumers using these sources will be able to locate local business and companies, as well as job opportunities on
specific bus routes, and to profile successful local Public Transportation Riders in business, health care, or public
service.
We first launched our publications in Fort Worth, TX. We will soon be expanding into Dallas - Houston – Austin - San
Antonio - areas of Texas.
Updated daily, http://www.link-us-up.com/ and our future plans include mobile apps that are designed to provide
the most up-to-date information for our readers and web viewers and to be a "complete" information package that
will include local employment, companies or business locations on specific routes, classifieds, and with the goal to be
one of the most complete of any media outlet in the country.
When you see a job posting, a place of business, or a company in our publications, you can be assured it is on a bus
route.
Welcome

Sharon McCraw

Founder / CEO

FORT WORTH
Circulation & Distribution

20,000 Printed Copies EVERY Thursday ALL year Round

1,040,000 Printed Copies each year

Shelf life per paper is 7 days

Readers-Per-Copy (RPC) per paper is 2.7 people

City: Fort Worth State: Texas

Zip Code Covered 51

Where people live, work & shop!
Including, but not limited to:

Public Libraries Grocery Stores

Retail Stores Wal-Mart Stores

Pharmacies Hospitals

Apartments, and Living Centers Employment Agencies

Gas & Convenience Stores Hotels-Motels

Area Public Bus Stops Homeless Shelters

Office Buildings Restaurants

Salvation Army Convention & Visitor’s Bureaus

Education & Career Institutions (Colleges, Universities, Trade Schools)

Employers’ Sites, Including Texas Workforce Commission Centers

Community Resource Centers

Special Outdoor Boxes placed strategically around Tarrant County

Circulation Points

• Texas Workforce Commission Centers located thru out Texas

• Goodwill

• Supermarket

• Food Mart

• Laundry

• Shell

• Coin Laundry

• International Food Land

• Best Pizza

• Auto Bath Car Wash

• Public Library

• Main Stop

• Block Buster

• Southern Belle

• Pit Stop

• Convenience Store This list is not exclusive of all places

• Burger Box that our publications are located at.

• Grab N Go This is only a sampling of some
• IGA Food places.
• Kroger's

• 7-11 Stop

• Fuzzy Taco

• Quick Track

• Texaco

• Conoco

• People's Grocery

• Drivers Truckstop

• Foodland

• Velero

• Fitness Centers

• Texas Pit BBQ

• Jack in the Box

• Kwik Kar Wash

“Finding it Together, One Ride at a Time”

Demographics

CHARACTERISTICS OF PUBLIC TRANSPORTATION RIDERS**
Public transportation is ridden primarily by adults with the majority

Age:

25 and 54 years 59 percent

This compares with 43.6 percent of Americans being between 25 and 54 years of age

Gender:

Males 45 percent Tarrant County**
Females 55 percent Fort Worth Ridership

Ethnicity: 40.6 percent “The - T”
33.1 percent 23,000 wkly,
White/Caucasian 14.3 percent 1,196,000 yearly
Black/African-American 5.5 percent
Hispanic/Latino 6.6 percent
Asian/Pacific Islander
Multi-Ethnic or other
.

Household Income:

Public transportation riders report a wide range of household incomes.

Less than $15,000 20.1 percent
$15,000 to $49,999 45.6 percent
$50,000 to $99,999 24.0 percent
$100,000 or more 9.5 percent

The median household income of public transit users is $39,000, while for the population as a whole it is $44,389.

Household Size: 2 persons is the most common transit rider household size

26.4 percent

Occupation:

Employment or work of transit riders 72.1 percent
Student, either attending elementary or secondary schools or higher education 10.7 percent
Unemployed 6.4 percent
Retired 6.7 percent
Homemakers 2.0 percent
Other 2.2 percent

**All demographics are provided by American Public Transportation Association APTA

Giving you the Best of ALL worlds from print to internet to iPods, iPhones and iPads, we can maximize your ability to reach
potential customers.

As an advertiser with Link-Us-Up, all of your ads will be placed on our first rate site www.Link-Us-Up.com for the best price of
all , FREE.

For an ad upgrade, you can spotlight your company or business with our Weekly Spotlight on Business in our Link Us Up
Weekly Tabloid.

Weekly Publication

Link Us Up Weekly Newspaper is readily available throughout the week, unlike ads placed in the Sunday paper, your ad has a 7
day shelf life, providing you with the greatest exposure at the lowest cost available.

Free Distribution
Link Us Up is available everywhere to everyone. Every week, job seekers pick up one of the free copies of Link Us Up
Newspaper that are strategically placed at conveniently located distribution points across their respective cities. Your ad will be
seen in the Link Us Up Newspaper Stand, in public places such as grocery stores, restaurants, retail stores, schools and colleges,
employment centers and throughout the city at highly visible plastic outdoor boxes.
Targeted Audience

Active job seekers constitute over half our readerships while most of our readers pick up Link Us Up Newspaper every week,
we are working for you, to save you time and money by reaching interested job seekers.
Display Ads

In the Link Us Up Newspaper, all of our display ads are 80% less expensive than newspaper display ads. 90% of our readers will
use Link Us Up Newspaper because of our all display ad formats.

Low Cost Advertising
Advertising in the Link Us Up Newspaper costs less than other recruitment mediums, yet delivers so much more – more
distribution, more focus, more services, and more quality.

Superior Customer Service

Link Us Up Newspaper can be your most valuable recruitment partner. Find the most effective recruiting program with our team
of knowledgeable and dedicated sales representatives who will meet your individual needs while saving you both time and
money.
Personal Attention

Our talented and detail oriented graphic artists will work with you on a one-one basis, taking the extra time getting to know your
business and helping you create a lasting impression in your ads that capture your customer’s attention all within your time
schedule.

SPECIAL EDITION RESOURCES SECTIONS

The Tabloid-Newspaper
is a weekly publication in

each city.

The Directory – Resource Guide
is a yearly publication in each city

MOBILE APPS

iPads

iPhones
iPhones
iPods

“Finding it Together, One Ride at a Time”

Just…..LOOK FOR IT
……. Coming Soon

“Finding it Together, One Ride at a Time”

Ads Formats / Pricing
This newspaper offers a list of standard internet ad sizes.
For current prices, be sure to ask your sales account representative
for the rate sheet.

Payments:
We accept

Cash,

Master Card,
Visa,
Discover
Paypal,
ACH Check Draft

Discounts:

A discount for multiple ad units, for advanced payments for multiple months.
Be sure to ask your Sales Account Rep. for current specials

Insert Your Advertisements in our Newspaper - ADS INSERTS

Inserted with the printed tabloid newspaper, provided to stores and other public outlets.
Ideal to Target Your Audience.
1) Insert Program No. 1 (You've already printed your Insert)
Your pre-printed advertising piece will be delivered by USPS to us as a stand-alone Insert in our newspapers. It will
also reach those picking up the newspaper in area stores.
Deliver 12,000+ (the actual amt will vary according to current weekly volume), copies of your pre-printed Insert to
us, at [email protected] or see a Sales Account Representative for shipping address and additional
instructions.
Your Inserts need to arrive at our printer one week before desired publication date. The newspaper is published
weekly every Monday and delivered every Thursday.
Cost: Flat Fee charge per run. Payment by credit card or check in advance.
The content is subject to approval. Alternately, provide size, weight of the piece and number of pages. Single Item
Standard: pre-folded if applicable, not to exceed 10" x 13", mailing weight from 0.02 to 0.09 oz., paper stock 40-100
lbs. Our newspapers are full-sized broadsheet. Each page is 11" wide by 17" high.
2) Insert Program No. 2 (You need your Insert to be printed)
In addition to our normal program, if you send us a PDF file of your Insert (high resolution images, CMYK color, all
fonts embedded) we will take care of the rest. No printing by you, no mailing/shipping to our printer ... just send us
your PDF file and desired insertion date (when you want it to run) to
[email protected] Notification and PDF file needs to be submitted two weeks before desired publication
date.
Your Insert will be printed in color on 8.5" x 11" 80# "white" glossy paper stock and inserted into the newspaper by
our printer. (Note: this program is only available for double-sided 8.5" x 11" paper size).
Cost: Flat Fee which includes design and print. Payment by credit card or check in advance.
Please see a Sales Account Representative in advance so that we may coordinate everything.
For more advertising information, see a Sales Account Representative.

“Finding it Together, One Ride at a Time”

Ad Policies

All products will be reviewed and approved prior to print.
Deadlines are the Friday at 5:00 before we go to print.
No refunds on ads after we go to print.
Refunds are given within 60 days.
We reserve the right to refuse any ad based on content of the ad
or product or site being promoted.