2017 Ottawa Childrens Festival Sponsorship Opportunities

©Chris Parker Ottawa Children’s Festival de la jeunesse

SPONSORSHIP
OPPORTUNITIES

2017

© Chris Parker

T: 613.241.0999
294 Albert St., Suite 602
Ottawa, ON, K1P 6E6
Charitable Registration #

11891-4977-RR0001

OVERVIEW THE FESTIVAL :

The Ottawa Children’s Festival (OCF) is an 3 Attracts between 20,000 and
annual cultural celebration that surrounds
children with the best performing arts from 30,000 young people and their
around the world! families annually

For more than 31 years, the OCF has 3 Invites performers from Singapore to Peru, from
presented a week-long extravaganza of the Denmark to Kenya, and from all across Canada
finest quality theatre, dance and music for who create an extraordinary cultural community
young people aged three and up. We also for children and youth
offer a variety of creative workshops and on-
site activities to further captivate and engage 3 Has become the only professional, broad-based
our audience. performing arts festival for young audiences
within a 500 km radius
a Week-long extravaganza
of the finest quality 3 Is the proud recipient of both the Lieutenant
theatre, dance and music Governor’s Award for the Arts and the
for young people aged 3 Community Recognition Award from the Council
and up. of the Arts in Ottawa

3 Has hosted over 500,000 people since 1985
Hosted in the heart of Ottawa / Gatineau , park,
large space, parkway, green.

Katherine Dines @KatherineDines
This is one of #Ottawa ‘s BEST
FESTIVALS! You don’t even need to
have kids to love it. <3

© Julie-Anne Madore

©Julie-Anne Madore

SPONSORSHIP
OPPORTUNITIES

The OCF gives businesses and institutions
the opportunity to connect with young
people and their families.

Photo: Julie-Anne Madore

The Ottawa Children’s Festival prides itself BENEFITS
on the ability to bring the best in international theatre
and performing arts to the community. Patrons enter the 3 Showcase your brand and
Festival site, enjoy our on-site animators and engage in increase your brand awareness
interactive activities. Pre-purchased tickets for the main
attractions ensure great attendance even on a rainy day. 3 Directly engage with your target
One of our main goals, that all families have affordable audience
access to quality live performing arts, is only possible with
the continued support of sponsors like you. 3 Promote your latest product/
campaign with samples, trial offers,
and demonstrations

3 Stand out from your competitors
3 Create new professional

relationships with other
sponsors and vendors

3 Network with business leaders,
city councillors, educational leaders,
bloggers, and media at the VIP
Opening Night

3 Provide employee volunteer
opportunities

3 Support a beloved and
long-standing performing arts
organization in Ottawa

3 Give back to your community
(and create enormous goodwill by
doing so)

3SPONSORSHIP
LEVELS

Get in touch to design a sponsorship opportunity that
suits your business objectives and goals.

HPresenting

As the exclusive presenting sponsor of the OCF, you
are offered the highest level of visibility and exposure
on-site and off. Your logo will appear next to the OCF
logo on our website as well as in all advertising and
marketing materials (printed and digital). In addition,
we are proud to offer our Presenting Sponsor a
speaking opportunity at our VIP Opening Night event,
as well as volunteer placement for your employees.

H Stage Sponsor

This level of sponsorship entitles your company
to brand one of our four stages on-site. This

investment allocates logo placement at the stage
entrance, mentions at the beginning of each

4performance, branding on the outside of the

stage, logo placement in Festival advertising and
promotional materials and much more…

HZone Sponsor

3Tailored to your product/services. These
zones will have a large footprint and will be
well visited by attendees. As a Zone Sponsor,
your company will have its logo/signage
placed in a prominent 10’ x 10’ space for
promotional materials/demonstrations and
opportunities for direct interactions with our
audience.

H Volunteer Sponsor

More than 150 volunteers dedicate their time,
services and expertise to the OCF. As the

Volunteer Sponsor, brand your corporation on
the volunteer t-shirt and hospitality tent for

4the duration of the Festival. This highly visible
category can be tailored to fit your needs.

© Julie-Anne Madore

Adopt-A-School

HSponsor

Adopting a school provides economically-
disadvantaged children with the opportunity to
attend the Festival free of charge. An Adopt-A-
School Sponsor receives a letter with information
about their adopted class, and has their logo
on our print, online and social media marketing
materials.

Becoming an Adopt-A-School sponsor is one of the 4
best ways you can have a direct impact on kids in
our community and increase their access to arts
and culture!

HShow Sponsor

In 2017, sponsor a show from around the
world! In return for your investment, your group
will get tickets to that show, mentions at the
beginning of each performance, logo placement
in the program and on the performance web
page, as well as logo/branding outside the
venue entrance of the show.

© Photo supplied by artist

© Julie-Anne Madore BUILD: ©Chris Parker
© Julie-Anne Madore © Julie-Anne Madore
AWARENESS
RELATIONSHIPS

GOODWILL

BRAND ENGAGEMENT

© Julie-Anne Madore © Julie-Anne Madore

Website program book on-site activations

The OCF website receives over Distributed to over 13,000 homes, Many Festival partners like to
45,000 unique visitors each schools and family friendly connect directly with our audience.
year. Sponsor logos appear on establishments, handed out on-site, Rent space on-site to give out
the homepage, on a dedicated as well as viewed tens of thousands samples and promo materials or
sponsor page as well as on any of times online, our annual program have the festival-goers participate in
other page related to the level of book features all our sponsor logos an interactive activity. Some of our
sponsorship (i.e. a show sponsor and ad space opportunities. past and current partners include:
appears on the individual show
page). Posters and flyers • Toyota
• Bell
social media Major sponsors get logo placement • Whole Foods
on our official bilingual 11” x • Long and Mcquade
Have a new product, special 17” poster and pocket flyer. • Ottawa Humane society
promotion or event coming up Thousands of copies are printed • YMCA
that you’d like thousands of and distributed accross the Ottawa • Ottawa Art Gallery
families in the National Capital / Gatineau region. • Ottawa School of Art
Region to see? We’ll help you • Altitude Gym
spread the word!

SPONSORSHIP LEVELS PRESENTING STAGE SHOW ZONE VOLUNTEER ADOPT-A- 10 X 10 BOOTH
SCHOOL
r r
Logo on outdoor Festival r rr r
sponsor signage at r r
LeBreton Flats Park r r r rr r
r r r r
Logo in official program r r r rr r
(13,000+ printed & r r r rr r
published online) r r r rr
r r rr On-site space
Logo/link on OCF website r r r r for sampling,
r r r r promotional
Social media mentions r
(Facebook and Twitter) r r materials,
r r presentations
VIP Opening Night r r and audience
invitations r interactions.
r r
Employee volunteering r
opportunities r r r
r r
Festival tickets r
r
Logo in e-newsletters

Pop-up at stage entrance

Logo on official 11” x 17”
poster (1,500+ printed &
published online)

Logo on all related
individual show web pages
(ottawachildrensfestival.ca)

Speaking opportunities

Logo in magazine,
newspaper and bus
advertising

Logo on volunteer t-shirts

Branding of volunteer tent

Naming of category

Naming/title of event

Mention in radio
campaign

Logo on all marketing
materials (print and
digital)

Branding in press releases

Customization available upon request.

Festival Office 2017 STaff

T: 613.241.0999 For sponsorship opportunities,
F: 613.241.5774 please contact:
[email protected]
294 Albert Street, Suite 602 Dawson Hamilton
Ottawa, ON, K1P 6E6 Director of Sponsorship & Business Development
[email protected]
Hours of operation: 613-241-0999 x 103
Mon-Fri (9am to 5pm)
Sat-Sun (Closed) For general inquiries, please contact:

Charitable Registration Number: Catherine O’Grady
11891-4977-RR0001 Artistic Producer
[email protected]
Follow us
Adi Cajo
Facebook /OttawaChildrensFestival Operations Manager
Twitter @OttawaKidsFest [email protected]
Instagram @OttawaChildrensFest
Pinterest /ottawakidsfest Chris Elms
Operations and Volunteer Coordinator
ottawachildrensfestival.ca [email protected]

All photos unless otherwise indicated by JoAnne Sherry
Steve Gerecke Bookkeeper
[email protected]

Joni Hamlin
Community Outreach Coordinator
[email protected]

Jordan David
Social Media Coordinator
[email protected]

Lovedyne Dumont
Educational Outreach Coordinator
[email protected]

Julie-Anne Madore
Creative Director and Webmaster
[email protected]

2017 Board of Directors

Nick Masciantonio
President / Président

Dan Dixon
Treasurer / Trésorier

Julie Greenspoon, Paul Griffin
Laurie Koensgen, Catherine O’Grady