Ottawa Children's Festival Sponsorship Opportunities 2018

Ottawa Children’s Festival de la jeunesse

SPONSORSHIP
OPPORTUNITIES

2018

T: 613.241.0999
294 Albert St., Suite 602
Ottawa, ON, K1P 6E6
Charitable Registration #
11891-4977-RR0001

OVERVIEW THE FESTIVAL :

The Ottawa Children’s Festival de la jeunesse 3 ATTRACTS BETWEEN 25,000 AND
(OCF) is an annual cultural celebration that
surrounds children with the best performing 35,000 YOUNG PEOPLE AND THEIR
arts from around the world! FAMILIES ANNUALLY TO THE
HEART OF OTTAWA
For more than 32 years, the OCF has
presented a week-long extravaganza of the 3 invites performers from Singapore to Peru, from
finest quality theatre, dance and music for Denmark to Kenya, and from all across Canada
young people aged three and up. In addition who create an extraordinary cultural community
to our bilingual programming, we offer a for children, youth and families
variety of creative workshops and on-site
activities that further captivate and engage 3 has become the only professional, broad-based
our audience. bilingual performing arts festival for young
audiences within a 500 km radius
A WEEK-LONG
EXTRAVAGANZA 3 is the proud recipient of both the Lieutenant
OF THE FINEST Governor’s Award for the Arts and the
QUALITY THEATRE, Community Recognition Award from the Council
DANCE AND MUSIC of the Arts in Ottawa
FOR YOUNG PEOPLE
AGED 3 AND UP. 3 has hosted over 520,000 people since 1985

3 enriches school curriculum and promotes the
arts as an integral part of children’s education

© Chris Parker

© Dawson Hamilton

SPONSORSHIP
OPPORTUNITIES

THE OCF GIVES BUSINESSES
AND INSTITUTIONS THE
OPPORTUNITY TO CONNECT
WITH YOUNG PEOPLE AND
THEIR FAMILIES.

The OTTAWA CHILDREN’S FESTIVAL © Suzan Zilahi
prides itself on the ability to bring the best
in international theatre and performing BENEFITS
arts to the community. Patrons enter the
Festival site, enjoy our on-site animators 3 SHOWCASE your brand and increase
and engage in interactive activities. Pre-
purchased tickets for the main attractions your brand awareness
ensure great attendance even on a rainy
day. We strive to provide all families with 3 Directly ENGAGE with your target
affordable access to quality live performing audience
arts. This is only possible with the continued
support of sponsors like you. 3 PROMOTE your latest product/

© Joni Hamlin campaign with samples, trial offers, and
demonstrations
Katherine Dines @KatherineDines
This is one of #Ottawa ‘s BEST 3 STAND OUT from your competitors
FESTIVALS! You don’t even need to 3 Create new professional
have kids to love it. <3
RELATIONSHIPS with other
sponsors and vendors

3 NETWORK with business leaders, city
councillors, educational leaders, bloggers
and media at the VIP Opening Night

3 Provide employee VOLUNTEER
opportunities

3 SUPPORT a beloved and long-standing

performing arts organization in Ottawa

3 Give back to your COMMUNITY (and

create enormous goodwill by doing so)

© Dawson Hamilton3SPONSORSHIPDesign a sponsorship opportunity that suits your
business objectives and goals.

HPRESENTING

As the exclusive presenting sponsor of the OCF, you
are offered the highest level of visibility and exposure
on-site and off. Your logo will appear next to the OCF
logo on our website as well as in all advertising and
marketing materials (printed and digital). In addition,
we are proud to offer our Presenting Sponsor a
speaking opportunity at our VIP Opening Night event,
as well as volunteer placement for your employees.

H STAGE SPONSOR

This level of sponsorship entitles your
company to brand one of our four stages

on-site. This investment allocates logo
placement at the stage entrance, mentions at

4the beginning of each performance, branding
on the outside of the stage, logo placement
in Festival advertising and promotional
materials and much more!

HZONE SPONSOR

3Tailored to your product/services, these zones
will have a large footprint and will be well visited
by attendees. As a Zone Sponsor, your company
will have its logo/signage placed in a prominent
10’ x 10’ space for promotional materials/
demonstrations and opportunities to directly
interact with our audience.

H VOLUNTEER SPONSOR

More than 150 volunteers dedicate their time,
services and expertise to the OCF. As the

Volunteer Sponsor, brand your corporation on
the volunteer t-shirt and hospitality tent for

4the duration of the Festival. This highly visible
category can be tailored to fit your needs.

© Julie-Anne Madore

HADOPT-A-SCHOOL FRED PENNER4
2018 performer
SPONSOR

Adopting a school provides economically
disadvantaged children with the opportunity to
attend the Festival free of charge. An Adopt-A-
School sponsor receives information about their
adopted class, and has their logo on our print,
online and social media marketing materials.

Becoming an Adopt-A-School sponsor is one of the
best ways you can have a direct impact on kids in
our community and increase their access to arts
and culture!

HSHOW SPONSOR 4 Photo provided by artist

In 2018, sponsor a show from around the
world! In return for your investment, your group
will get tickets to that show, mentions at the
beginning of each performance, logo placement
in the program and on the performance web
page, as well as logo/branding outside the
venue entrance of the show.

BUILD:

AWARENESS
RELATIONSHIPS

GOODWILL

BRAND
ENGAGEMENT

ON-SITE ACTIVATIONS: the festival to driveby, walkby
BRING YOUR FLAGS, and bikeby traffic.
TENTS AND BANNERS!
There is space on-site for
Meet thousands of attendees and your 10x10, or- GO BIG with
be visible to 12K+ commuters your own tent or animate
streaming by on route to up to 100x100! Amazing
downtown Ottawa/Gatineau environment to brand with
daily. Connect face to face with an excited and engaged
kids, their parents/grand parents springtime crowd.
and all the while co-brand with

PROGRAM BOOK, POSTERS AND FLYERS page as well as on any other page
related to the level of sponsorship
Our printed marketing materials are distributed to over 13,000 (i.e. a show sponsor appears on the
homes, schools and family friendly establishments across the region. individual show page).
The program book features all sponsor logos. Full and half page ad
space opportunities are available. The publication is viewed tens of SOCIAL MEDIA
thousands of times online and handed out on-site. Major sponsors
also get logo placement on our official bilingual 11” x 17” poster which Have a new product, special
can be seen all across the Ottawa / Gatineau region. promotion or event coming up that
you’d like thousands of families
WEBSITE in the National Capital Region to
see? We’ll help you spread the
The OCF website receives over 45,000 unique visitors each year. word using our e-newsletter and all
Sponsor logos appear on the homepage, on a dedicated sponsor platforms!

PAST AND CURRENT PARTNERS

SPONSORSHIP LEVELS PRESENTING STAGE SHOW ZONE VOLUNTEER ADOPT-A- 10 X 10 BOOTH
SCHOOL
r
Logo on outdoor Festival r r rr r
sponsor signage at r r
LeBreton Flats Park r r r rr r
r r r rr
Logo in official program r r r rr r
(13,000+ printed & r r r rr
published online) r r r rr r
r r r
Logo/link on OCF website r r r r r
r r r
Social media mentions r r r On-site space
(Facebook and Twitter) r r r for sampling,
r r r promotional
VIP Opening Night r
invitations r r materials,
r presentations
Employee volunteering r and audience
opportunities r interactions.
r
Festival tickets r Customize
your space. Let
Logo in e-newsletters r
r us help add
Pop-up at stage entrance logo presence,

Logo on official 11” x 17” branding or
poster (1,500+ printed & pageantry.
published online) Lots of add

Logo on all related ons and
individual show web pages options
(ottawachildrensfestival.ca) available.

Speaking opportunities

Logo in magazine,
newspaper and bus
advertising

Logo on volunteer t-shirts

Branding of volunteer tent

Naming of stage or zone

Naming/title of event

Logo in promo video

Mention in radio
campaign

Logo on all marketing
materials (print and
digital)

Branding in press releases

Customization available upon request.

COME JOIN THE FUN IN 2018!

FESTIVAL OFFICE 2018 STAFF

T: 613.241.0999 FOR SPONSORSHIP OPPORTUNITIES,
F: 613.241.5774 PLEASE CONTACT:
[email protected]
294 Albert Street, Suite 602 Dawson Hamilton
Ottawa, ON, K1P 6E6 Director of Sponsorship & Business Development
[email protected]
Hours of operation: 613-241-0999 x 103
Mon-Fri (9am to 5pm)
Sat-Sun (Closed) FOR GENERAL INQUIRIES, PLEASE CONTACT:

Charitable Registration Number: Catherine O’Grady
11891-4977-RR0001 Artistic Producer
[email protected]
FOLLOW US
Adi Cajo
Facebook /OttawaChildrensFestival Operations Manager
Twitter @OttChildFest [email protected]
Instagram @OttawaChildrensFest
Pinterest /ottawakidsfest Chris Elms
Operations and Volunteer Coordinator
OTTAWACHILDRENSFESTIVAL.CA [email protected]

All photos, unless otherwise indicated, JoAnne Sherry
taken by Julie-Anne Madore Bookkeeper
[email protected]

Joni Hamlin
Community Outreach Coordinator
[email protected]

Jordan David
Social Media Coordinator
[email protected]

Lovedyne Dumont
Educational Outreach Coordinator
[email protected]

Julie-Anne Madore
Creative Director and Webmaster
[email protected]

2018 BOARD OF DIRECTORS

Nick Masciantonio
President / Président

Dan Dixon
Treasurer / Trésorier

Julie Greenspoon, Paul Griffin
Laurie Koensgen, Catherine O’Grady