SELLER’SGUIDEHow We Market Your HomeCommon Real Estate Terms ExplainedThe Do’s and Don’ts of Home Improvements20-Page Guide from DASH Carolina
CONTENTSTestimonialsZillow Seller PartnershipMeet the Operations TeamReal Estate 101Pricing StrategyUnderstanding Property DisclosuresProperty ImprovementsDASH MediaBefore & After PhotosDrone Photography3D ToursMarketingMovingThe Whole Deal245678910-1112-131415161718
2,300+ 2,300+TESTIMONIALSDASH Carolina did an outstanding job marketing my house. It was beautifully laidout on Zillow. Excellent presentation, beautiful pictures and perfectly displayed.The house sold in less than 5 days! They kept in close contact, guiding methrough every step. I will absolutely work with DASH Carolina again for my nextsale. I can’t say enough positive things about my experience.We can’t thank DASH Carolina enough for making our experience seamless andenjoyable. From day one, they felt like family—guiding us with honesty andencouragement. DASH Carolina worked tirelessly, always putting our needs first,and their dedication made the whole process feel easy and exciting. We never feltlike just clients; they genuinely cared about our happiness. We wholeheartedlyrecommend DASH Carolina to anyone buying or selling—they’re the real deal,and we’re lucky to know them!-Thomas A.-Katie L.PROVEN. TRUSTED.5-STAR RATED.Your Local Charlotte Experts
THANKYouWe appreciate the opportunity to handle the sale of your home. This is acomplicated process and you made the right decision to hire a professional toassist you.DASH Carolina is a full-service Real Estate team comprised of the industry’sleading Listing and Buyer’s agents, along with a full-time Listing Department andMarketing Director. Each member of our team was hand-selected based on aproven ability to deliver outstanding client service. Together, we provide a dynamicresource for clients that is unmatched in the industry.DASH Carolina is committed to turning your dreams into reality with personalizedattention, expert market insights, and a proven ability to simplify the buying andselling process.Thank you again for choosing us to list your home.FOR CHOOSING US TO LIST YOUR HOME
This badge indicates the agent’s status asa high performing agent in Zillow’spremier Agent Program. Agents earn thisstatus by achieving high scores in sixperformance metrics like successfultransactions and customer satisfaction.Our past clients love& rave about us!The most 5 star reviews of any realestate firm in North Carolina!ShowcaseSELLER PARTNERSHIPWith Zillow Showcase, DASH sellers in Charlotte can feel confident their homeisn’t just listed - it’s showcased to stand out.This premium platform enhances your home’s visibility with boosted placement,professional photography, detailed descriptions, and engaging layouts thatcaptivate buyers.Optimized for mobile browsing, Zillow Showcase ensures your listing catchesthe eye of on-the-go buyers in Charlotte neighborhoods like Uptown, SouthEnd, and Ballantyne.Combined with DASH agents’ local expertise and tailored strategies, it helpsgenerate more interest, inquiries, and offers - leading to faster sales and topmarket value.DASH CAROLINAACTIVE SHOWCASE LISTINGS DROVE ON AVERAGE:81%more page viewscompared to similar nearby non-Showcaselistings on Zillow80%more savescompared to similar nearby non-Showcaselistings on Zillow90%more sharescompared to similar nearby non-Showcaselistings on Zillow
Available 24/7Schedule professional photography &measurementsConduct market researchPrepare ‘probable sales price’ reportCreate marketing & social mediacampaignEnsure all paperwork is gathered &storedCoordinate showings & open housesAdditional point of contact for buyer’sagent and their clientSchedule final walkthrough & closingProvide utility information to buyersWhat We Do...MEET THE TEAMWe have an entire team workingfor you, not just your agent:Market AnalystsMarketing DepartmentTechnology TeamTraining and DevelopmentComplianceOLIVIA MARKListings DirectorJERMAINE HALLListings Coordinator
REAL ESTATE 101MULTIPLE LISTING SYSTEM (MLS)The MLS is a database of all the homes that are being sold or have sold in a certain area.Your home will be strategically placed in the proper Multiple Listing System(s) appropriatefor the marketing of your home. Our firm has access to every Multiple Listing System inNorth Carolina.The MLS is used by all agents in North Carolina, including buyer’s agents. In fact, when abuyer’s agent is searching for homes for their client they will be looking on the MLS.REAL ESTATE PORTALSAPPRAISALSINSPECTIONSHOWING APPOINTMENTSWebsites such as Zillow and Trulia are referred to as portals, which means they draw theirinformation from the MLS and make that information available to the public. These portalsare important because this is where buyers will be looking for homes, whereas their agentswill be looking on the MLS.Following your acceptance of an offer on your residence and the delivery of deposits, thebuyer will initiate the appraisal process. This crucial step is mandated by the mortgagecompany to ascertain that the purchase price aligns with the property’s intrinsic value. Thisdiligent practice ensures that the buyer’s investment remains prudent and in line with theproperty’s market valuation.Buyers typically seek a comprehensive home inspection to gain assurance regarding thestructural and functional integrity of the property. This valuable assessment offers peace ofmind by confirming the property’s overall soundness and quality. The inspection typicallycovers a wide range of critical aspects, including electrical systems, pest management,foundation stability, water systems, potential radon gas concerns, and other significantfactors. By facilitating such a thorough examination, property owners can showcase thewell-maintained condition of their residence, fostering confidence among potential buyersand facilitating transparent and successful real estate transactions.In order to ensure a seamless and professional showing experience for prospective buyers,it is advisable that the property remains unoccupied, including the presence of pets, duringscheduled viewing appointments. To streamline this process effectively, our teamleverages the services of ShowingTime, a dedicated call center exclusively focused onarranging showing appointments. Rest assured, we will enroll you in this system, grantingyou the convenience of promptly confirming or declining showing requests directly fromyour mobile device through call, text, or email notifications. This approach allows forefficient coordination and maintains the presentation of your property in its best light forpotential buyers.BUYER AGENT COMPENSATIONSellers are not obligated to pay a buyers agent’s commission. However, buyers and buyersagents have become accustomed to sellers contributing to their compensation. Thiscontribution can contribute to selling your home faster and for more money.
PRICINGSTRATEGYYour home’s listing price is dependent on several factors including:Current Local Market ConditionsBuyer Demand For Your PropertyComparable Home SalesProceeds From SaleSetting a proper listing price is often times the difference between having your homesold or having it sit on the market and eventually not sell. In fact, according to theNational Association of Realtors Profile of Home Buyers and Sellers, the medianpurchase price of all homes sold in the United States is within 2.5% of the seller’s askingprice.When it comes to wondering how much you can get for your home, the key factor is notwhat you paid or owe on it, but what another person will pay for your house in thecurrent market.If we set a listing price that is too high, we may lack interested buyers.If we set a listing price that is too low, we may short change you on your home.
UNDERSTANDINGPROPERTYDISCLOSURESBefore listing your home we will ask you to fill out a Seller’s Disclosure that will list thematerial facts about the condition and history of your home. This is your home’s timeto shine!The general rule of thumb is that you should disclose anything that would:Affect Buyer’s Decision to PurchaseChange The Price and/or Terms Of The Buyer’s OffersAs you fill out the form, you should strive to answer all of the questions to the best ofyour ability. Don’t sweat the small stuff, but be sure to disclose anything that youwould want disclosed to you if you were the buyer. If you do not know the answer toa question (such as the age of the roof) you can check “No Representation”.
DON’TSPROPERTYIMPROVEMENTSDO’SPaintingMinor Kitchen IssuesFloorsMajor Kitchen UpgradesNew Gardens or LandscapeA fresh coat of paint goes a long way and really helps your home shine.Things like plumbing leaks should be fixed and small updates like changing outlight fixtures can make a big difference. Replacing cabinet hardware likehandles and knobs will also help improve your kitchen’s appearance.By fixing scratched wood floors, replacing cracked tile, and cleaning dirtycarpets, you can make your home look a little fresher.Unless there are major structural issues, most buyers would rather makechanges to their own taste.It’s always a good idea to spruce up your outdoor landscape, but don’t wasteyour time on anything new like fencing. It doesn’t add to the listing price.
DASH Carolina partners with the most trusted, top-rated, andreliable real estate photography companies in The Triangle toensure the highest quality photos. Our goal is to create persuasiveimages that influence potential buyers to fall in love before theyever step foot in a home. We can also capture photos of yourneighborhood amenities. The photographer will accommodate anappointment that fits your schedule. On the next page you willsee a pre-shoot checklist.Please go over these tips thoroughly before scheduling yourphoto shoot as this could be the most important step in preparingfor the sale of your home. These photos will be the buyer’s firstimpression of your home and will help them make the decisionwhether or not they would like to take the time to view theproperty and consider it as their next home.DASH MEDIA
BEFOREPREVIOUS AGENT PHOTOSOther listings have low-quality photos that weretaken with a cell phone without proper lighting.Our photographer uses only the best equipmentwhich results in high-quality images that showoff your house’s best features.
AFTERDASH CAROLINA PHOTOS
EXTERIORSINTERIORSLIVING/FAMILY ROOMDINING ROOMKITCHENBEDROOMSBATHROOMSPETSPRE-SHOOTCHECKLISTClose garage doorsRemove cars from driveway & front of homeClean up landscaping (mow, trim, rake)Remove visible water hosesClean up dog wasteRemove dog leashesPut trash bins in garageClear leaves from driveways, walks, & decksClean deck furniture, tidy cushionsClean pool & remove coverRemove toys, dog toys, soccer goals, etc.Open window shades & curtainsTurn all lights onReplace burned light bulbsHide shoes from entriesClean windowsFresh flowers make a great impressionRemove stacks of magazines, papers, etc.De-clutter fireplace mantleArrange furniture pillows neatlyRemove kid toysClear table & dustStraighten all chairsRemove booster seatsStage the table with tablewareClear countertops completelyClear off refrigeratorHide garbage cans in closet or pantryPut all dishes awayRemove rags and sponges from sinkRemove small rugs to show flooringMake bedsTuck in all sheets, straighten comfortersClear nightstands of personal items &remotesHide computer/phone charging cablesRemove clutter from tops of dressersClean under bed, remove items that mayshowRemove posters/stickers from walls & doorsClear countertops completelyPut toilet seats downClose cabinet doorsRemove shampoo, soap, razors, etc. fromshowers & bathtubsLeave out neatly arranged, clean, or newtowelsEmpty visible garbage cansRemove towels, robes from back of doorsRemove scatter rugs to show flooringAs much as we love pets, there should be noevidence of them in your homeRemove food bowls, beds, litter boxes and toysRemove pet hair from furnitureVacuum/sweep interiors
DRONEPHOTOGRAPHYThis innovative angle of photography shows off aspects of your home that potentialbuyers might not have been able to see otherwise.
3D TOURSDASH Carolina employs the technology provided by Zillow. This technologyprovides a 3D tour of your home where potential buyers can virtually take a walkthrough your house.66% of buyers said that virtual tours would help them get a better feel for thespace than static photos.81% of recent home buyers said that they were more likely to visit a home if it hada floor plan they like.Why you should consider using Zillow 3D tours
MARKETINGProperty BrochuresWe professionally design and print a property brochure for your public open house whichincludes various photos of your home as well as the property description. Potential buyerscan take this with them when they leave your house ensuring that your house won’t beforgotten!Social MediaOur social media campaigns showcase your property through high-quality photos,engaging videos, and tailored messaging designed to captivate potential buyers. Byleveraging platforms like Instagram, Facebook, and more, we create a buzz around yourlisting, reaching audiences both locally and beyond.Exclusive Exposure with ZillowThanks to our strong partnership with Zillow, every time we list a new property onShowcase, Zillow sends an email blast to 600+ potential buyers who have matching searchcriteria. Now that’s direct access to an eager audience!Public Open HouseWe will host an open house for the public and advertise your listing on the MLS, Zillow,Trulia, Realtor.com, and many other websites.Office ExclusivesWhen you sign a listing agreement with DASH Carolina, we can immediately startmarketing your home within our network of hundreds of agents.Why is this a game-changer? With thousands of buyer leads coming to us from Zillowevery month, we’re able to spread the word about your property before it officially hits themarket – giving you a valuable head start!
MOVINGIf you’re hiring a moving company, get a firm bid in writing.Pack a “first night” box with coffee, bedding, household cleaners, toothpaste andtoothbrush, pet food, and other important essentials that you expect to need uponarrival.Call utility companies (electric, water, cable) to cancel your current services and signup for services at your new home.Collect all important documents, such as birth certificates, and carry these with youinstead of packing them. This can also be done with precious jewelry and family photoalbums.Important Things to Remember When You MoveHave any necessary prescriptions filled and easily available.Before you leave, conduct a last minute walk through to check all drawers, closets, thebasement, attic, and garage. Make sure everything is turned off and locked up.Be sure to update your address with the United States Postal Service so that your mailwill be forwarded to you.After the MoveAlso update your address with: banks, credit cards, insurance providers, work, theDMV, and voter registration.Securely store your closing documents, receipts for property repairs, loan papers,insurance policies, and your new property deed.
1 2 3 4 5THE WHOLE DEALYou will enter intothe Due Diligenceperiod. During thistime our real estateattorney will reviewthe contract and getstarted on ourclosing documents.The buyer will orderan appraisal and ahome inspection.You will discussany home inspectionissues with your agent,who will negotiatesuitable resolutions.The buyer willschedule a “walkthrough”, usuallythe day before/ofclosing, to verify thecondition ofthe property.Closing is scheduledand completed.Your house is sold!Real Estate transactions are complex and involve around twenty different players,including real estate brokers, buyers, sellers, attorneys, inspectors, appraisers, lenders,and often contractors. Because of this, even the simplest transaction takes between 30to 45 days to close.Here’s an overview of how the process will work once a buyer has submitted an offer.When a buyer’s agent submits an offer, we will review the offer in its entirety together. Itwill include the offer price, as well as the terms and conditions of the offer.After a buyer submits an offer, we can accept, reject, or counter the offer. We will guideyou through this process and negotiate on your behalf.Dealing With OffersClosing is the legal transfer of ownership from seller to buyer. It is a formal meeting thatmost parties involved in the transaction attend, however the seller’s side is not requiredto be present. Table closings are usually held at the buyer attorney’s office. The attorneywill coordinate the meeting and the collection and disbursements of funds.After You Have an Accepted Offer:FROM OFFER TO CLOSING
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