HOLT Conversations - Issue I - 2022

CONVERSATIONS

NEWS FOR HOLT® EMPLOYEES AND THEIR FAMILIES

Issue I, 2022

cover:
future ready
HOLT

INSIDE

P2-3 Business Update Meeting/Enterprise News • P4-5 Tech Wars/Features • P6-7 Local News •
P 8-9 Christmas/Local News • P10-11 Local News/Future Ready HOLT • P12-13 4 Star Awards •
P14-15 Values In Action/HOLT Babies • P16-17 On the Move • P18-19 Retirees/Service Awards

CONVERSATIONS Issue I BUSINESS UPDATE MEETING

What does “I AM HOLT” mean to you? 2021 at HOLT

We asked employees in the fall of 2021 and can sometimes be in short supply but today • Achieving a TRIR Safety Record a low
your responses (over 400 of them!) created we need it more than ever. of 1.06: moving from lowest performing
seven themes in “I am HOLT: #_____.” dealer to best-in-class.
They were: #Teamwork, #Successful, We’re ready to lean into #Innovation with
#Proud, #Resilient, #Courage, #Innovation, Future Ready HOLT. Future Ready HOLT is • Maintaining NPS scores above 80:
and #Family. a digital enterprise transformation of the way focusing on legendary customer service in
we do business and will position the HOLT an insanely constrained environment.
Each February we bring together key family of companies for continued growth,
members of leadership from all store stability, and the delivery of legendary • Hiring: 673 employees in 2021.
locations, this year including our new teams customer service. Imagine a HOLT where
from Oklahoma and Kardie, to celebrate the employees can do their jobs faster, easier • Donating: We gave $1.13 million to The
successes of the past year, discuss goals for and with less manual work effort making it United Way; HOLT Foundation gave $1
the current year, and highlight key areas of easy for customers to get what they need. million to areas of need in communities.
focus.
Future Ready HOLT will touch all facets • Overcoming sourcing issues: Supply
We celebrated #Teamwork with “HOLT of our business with an emphasis on Sales, chain constraints led to intense barriers in
4 Star Recognition Awards” to recognize Quoting, Service, Supply Chain, Rental, getting parts, machines, and engines.
local management teams and stores for their Business Intelligence, Marketing and
outstanding work in four areas: Customer Finance. Get ready to see more about it, and • Growing parts sales: With Product
Experience, Safety, Employee Engagement read the story on page 11. Support transformation and Cat Services
and United Way Participation. You can see Growth initiative, parts sales grew 14%.
photos of the winners on pages 12 and 13. We brought it all together with #Family.
Peter and Corinna, along with Larry • Acquiring Summit Truck: We acquired
#Successful was recognized with our Mills, shared their thoughts, passions, Summit Truck of Oklahoma, an
financials over the past year. Including and future direction for HOLT. From their International truck dealer.
record years for Texas First Rentals and personal family-focus to the over 3,000
SITECH. employees across Texas and Oklahoma, • Connecting more assets: We achieved
they commented on many of the things that 61 percent of Connected Assets in our
We all took a moment to be #Proud of make HOLT a family such as 151 employees machine division, with 28,000 units.
ourselves, our teams, and all of HOLT. donating 14,200 hours of PTO and GTO last
We recognize that the role we play in the year; $1.13 million donated to United Way; • Maturing rentals: Texas First Rentals
community and in people’s lives goes and the growth of our family with the hiring achieved best in industry financial
beyond the equipment we sell, service, rent, of 673 employees and two new acquisitions: profitability.
and manufacture. We’re proud to be a part Kardie Equipment and Summit Truck/
of the HOLT heritage; the company’s values Oklahoma now part of HOLT Truck Centers. • Rebuilding mid-sized machines: Machine
and caring attitude; and how we’re viewed product support launched a mid-size
by customers and fellow employees. I AM HOLT can mean different things machine rebuild program in Waco.
to everyone, but you are what makes I
Product and parts shortages posed serious AM HOLT have meaning. #Teamwork, • Growing talent: We graduated LDP
challenges for HOLT in the past year. #Successful, #Proud, #Resilient, #Courage, classes and added a Strategy Cohort.
Additionally, challenges have persisted #Innovation, and #Family are just part of the
in recruiting qualified technicians and picture. When we collectively work towards • Acquiring TGM/Kardie: giving us access
overcoming the personnel challenges each of these themes, we can accomplish to new markets such as wind energy.
brought on by COVID protocols. And there amazing things.
was also Snovid! We’ve all been #Resilient • Integrating Sullair/HOLT Industrial
in dealing with these challenges and Systems: adding a new location in Cibolo.
achieved the best revenue year in HOLT’s
history. And we will continue to show • Investing in innovation: HOLT Ventures
resilience in the coming years. deployed $3 million.

#Courage called us with our guest speaker • Powering Texas: Power Systems sales
Ryan Holiday. He shared tips for crafting a had a record year, navigating to a more
purposeful life and reminded us that courage balanced power dealer.

• Delivering machines: We delivered a
record 5,574 total machines - 3,064 new
and 2,510 used.

2

ENTERPRISE NEWS CONVERSATIONS Issue I

HOLT Acquires Kardie business will report to J.K. Baxter, SVP – Introducing Epiphany
Equipment/TGM Wind Sales.
Epiphany is a system integrator for IT
Kardie Equipment/TGM Wind Services is We look forward to learning from the team applications and was created to fill a gap in
the largest distributor of the Bronto Skylift at Kardie Equipment/TGM Wind Services the industrial ecosystem.
in North America. The Bronto Skylift is a and ask for your support as we embark on
truck-mounted aerial work platform with this exciting journey towards furthering When searching for IT consulting partners,
applications across numerous industries HOLT’s efforts in renewable energy and we could not find a company that has the
including oil and gas, wind, and utilities. bringing new products and services to other industry experience and excellence that we
markets that will benefit from the Bronto needed. Our customers and those like us in
What sets Kardie Equipment/TGM Wind Skylift. the market need a dynamic partner who will
Services apart? While many aerial work provide innovative technology solutions,
platforms can get workers 150’ in the air, the HOLT Truck Centers improve efficiency, and seize opportunities
Bronto Skylift provides a working height Expand into OK for business growth that will move our
of up to 341’, making it the safest and most industry into the future.
efficient way to lift labor and operate at We are excited to announce that HOLT
extreme heights. Truck Centers has acquired Summit Truck Epiphany is being developed from the
HOLT’s focus on sustainability and Group’s Oklahoma operations. With this ground up with the support of a dynamic
commitment to safety makes Kardie acquisition, HOLT will be the authorized team led by Joyce Pingel, President of
Equipment/TGM Wind Services a great Navistar/International truck dealer in the Epiphany Industrial Technologies. Joyce
addition to HOLT. state of Oklahoma, expanding our truck has extensive experience in technological
Kardie Equipment/TGM Wind Services will service and sales offerings into a multi-state innovation and business transformation
retain their respective names. The day-to- territory. and enjoys making magic happen. She will
day operations will continue to be led by remain as the CIO for HOLT.
Kevin Darby and Clayton Ripley, and the The Oklahoma truck group is an
International Truck dealer and also provides David Kash serves as Epiphany’s VP of
service for Volvo, Mack, Ford, and Isuzu Solution Delivery, and Dinu Mathai as the
commercial trucks, and Crane Carrier VP of Solution Engineering. Together, their
specialty vehicles. passion for systems integration will help
Epiphany become the leading tech provider
The acquisition includes five locations in for the industrial sector.
Oklahoma: Oklahoma City, Tulsa, Ardmore,
Muskogee, and Enid. The acquisition also In the near-term, Epiphany Industrial
includes the Wichita Falls, Texas territory. Technologies will serve as the premier
Plans for a future location in Wichita Falls systems integrator for HOLT and over time
have not yet been determined. will begin to commercialize their business
and serve multiple companies in our industry
Our deep roots in the on-highway truck and beyond.
business makes this an exciting time of
growth for HOLT Truck Centers. The While this transformation will take time,
expanded territory demonstrates our our journey with Epiphany will help
commitment to our customers by offering improve our daily operations, strengthen the
International truck sales, parts and service commitment to our customers, and further
in Oklahoma and Northern Texas while our legacy of innovation.
supporting our existing fleet of commercial
trucks. This new addition will continue
to operate out of its Oklahoma locations
and will report to Bert Fulgium, Sr. Vice
President-Product Support.

3

CONVERSATIONS Issue I TECH WARS

Tech Wars Finalists Named

Eight finalists from the HOLT Tech Wars 2020-2021 contest, held
over from the previous year, have been selected to advance to the
Tech Wars Multi-dealer competition May 16-20 in Fargo, North
Dakota. The competition was both challenging and rewarding,
allowing each competitor to showcase their ability to troubleshoot
and repair complex technical problems in their respective fields.
Each competitor performed well.

Congratulations to these top technicians for their hard work and
success in a field of very skilled professionals!

The first and second place finishers in
each of these divisions are advancing to
the multi-dealer competition.

Machine Division
1st Place: Grady Trainor (Georgetown)
2nd Place: Jeremy Kaal (Cleburne)
3rd Place: Skeeter Gentry (Little Elm)

PSD EPG Division
1st Place: John Leslie (Pflugerville)
2nd Place: Kelly Hebert (San Antonio)
3rd Place: Kelly Smith (Irving)

HOLT Truck Centers
1st Place: Randy Porter (Longview)
2nd Place: Justin Bramlet (Longview)
3rd Place: Cody Kruse (San Antonio)

PSD Engine Division
1st Place: Joshua Poe (Cleburne)
2nd Place: Hortencio Avalos (Victoria)
3rd Place: Bryan Lennox (Longview)

First place machine division winner Grady Trainor, Lead Technician-
Georgetown, is interviewed by San Antonio CBS news affiliate KENS 5.

4

FEATURES CONVERSATIONS Issue I

Wellness Tip: Eloy Saenz Tale of Two
Don’t Suffer in Silence Service Advisor-
Edinburg Truck Here we have a tale of two; not so different from me or
In Texas, 1 out of 5 people struggle with 22 Years of Service you. Look below and search for clues. Can you tell whose
mental health. And let’s face it – the last tale is whose? Answers on page 14.
couple of years have been stressful. Melissa Light
Rental Operations 1) What hobbies do you have?
Dan Norris, Vice President-Talent a) Hunting deer and hogs
Development wrote recently, “There Manager-Waco b) Deer hunting and spending time with my children and
was a time I wouldn’t talk about it at 23 Years of Service helping them with their 4H & FFA projects
all. I suffered in silence for many years
before I reached out for help. The HOLT 2) What is the best single day on the calendar?
Development Services team wanted to a) Tomorrow, because it’s never guaranteed to arrive
help those in our HOLT family who may b) New Years Eve: you get an opportunity to reflect on
be silently struggling.” 365 days, good and bad, and count your blessings!

They curated an eLearning series that 3) What is an item on your bucket list?
they hope reduces suffering, creates a) To make a bucket list
more awareness, and eliminates the b) Skydive
stigma around discussing mental health.
4) If you could turn any activity into an Olympic sport,
“I hesitated to even use the term ‘mental what would you win a gold medal for?
health’ when naming this curriculum
series.” Dan continued, “Why? Our a) Speed typing
society stigmatizes mental health. b) Team roping
If someone experiences a physical
injury, we rush to their aid and don’t 5) What is something everyone should do once?
hesitate to talk about it. However, if a) Kiss a stingray
that same person is struggling with b) Spend an early autumn morning/evening alone
depression, worry, or other mental watching the sun rise or set from a deer blind.
conditions, there’s often discomfort
and awkwardness. This can cause 6) What is your favorite movie?
withdrawal, and complicates their a) Tombstone
ability to get assistance.” b) Willy Wonka & the Chocolate Factory (original)

Topics of the curriculum include “The bAes Bs.tD.iHsolyt oefttentosaicd.o.. me.”
dealing with stress, isolation, anxiety,
sleep problems, eating disorders, and Be tCChoeanfnwigrhyrsaoitcStupuhaelfalariietnsntsiaoddonp&ntWhpstioUesItNasoKepremhasathrTrnaateeaosiIlnxeCwctAhAhoTiinMneannhnvtlaiplhHeeeelaiyrnOrsrgssyogLeitaufse-TtSstnn:ihoudagueneunm,sfIofA@sblfesenuhCrtboeooaanlnntIgicVovd!ae.ctpr.oscanaorattmeigosrnta:sp?h in
recognizing the warning signs of mental
health in ourselves and others. See if you can find it!

There are also other general wellness
programs to optimize your mental state.

To access this training, simply log into
@my Classroom, click “Search for
Training” and select the “Mental Health
Series” banner. It will take you to the
training series.

5

CONVERSATIONS Issue I LOCAL NEWS

Irving

Irving technicians refurbished
this Holt 2-ton tractor in the
1990s. Peter M. Holt repurchased
it in 2002 for the Irving office,
where it resided in the east lobby.
Recently the tractor moved
to the north lobby, where the
doors aren’t large enough to
accommodate the machine. As a
result, the tractor made its way
through Irving’s halls to its new
home. Submitted by Andy Jameson

Dallas

HOLT customer Copart, headquartered in Dallas,
specializes in the resale and remarketing of used,
wholesale and salvage title vehicles. They are the
premier source for online vehicle auctions with 200
locations in 11 countries selling more than 175,000
vehicles at auction every day.

Recently, Copart took delivery of the 938th Cat 938
wheel loader purchased by the company. To mark
the occasion, Caterpillar customized two machines.
In addition to a custom paint job, there are custom
leather seats embroidered with the Copart logo, and
a plaque signed by every assembly technician on the
938 line at Caterpillar’s Clayton, NC plant.

HOLT delivered one of the custom machines to the
Copart Grand Prairie yard on November 5, 2021.
H.O. Penn Machinery Company, a Cat dealer in New
York, delivered a second custom machine. Copart
also owns a 25th anniversary version of the 938,
delivered in July 2017 to their Wilmer location.

Copart relies on the Cat 938 for most of its heavy
lifting needs. HOLT’s first delivery to Copart was December 10, 2012, and the machine is still
operating on their Grand Prairie yard with 13,572 hours!

Today, there are 53 Cat 938’s on 10 Copart yards across our territory. Additionally, Copart’s
construction company, Valfair, in Forney, purchased generators, light towers, and other Cat
equipment to support construction of Copart yards nationwide, and to respond to natural disasters.

HOLT’s unique relationship with Copart includes full dealer support. “They rely on HOLT
100% for all of their needs including service, maintenance, and parts,” said Ben Davidson, Vice
President for Machine Sales. “We couldn’t be prouder to continue our partnership with Copart.”
Submitted by Ben Davidson

6

LOCAL NEWS CONVERSATIONS Issue I

Austin San Antonio

Kevin Chavez, Sales Manager-HOLT Renewables, recently shot a video HOLT CAT opened a new Compact Machine Customer
testimonial for Document Crunch, the artificial intelligence platform for Service Center at the San Antonio headquarters to improve
the construction industry and an investment project of HOLT Ventures. customer service for customers with compact machines,
Submitted by Justine Carroll pictured below.

Jason Zweschper, Shop Supervisor, and Vicki Napier,
Customer Service Coordinator, greet each customer upon
arrival at machine delivery and pickup.
Submitted by Jason Martin

Burleson

Texas First Rentals Burleson held a food drive for local charity Harvest While on a field service call, Mike Barnett, Field Service
House, which provides basic necessities to families in need. The store Tech 5-San Antonio, had a visit from a curious neighbor
gathered cans of food for Thanksgiving baskets that are donated to local interested in sampling his gloves.
families. Pictured is Amber Cecil, Client Aid Coordinator, during her Submitted by Mike Barnett
visit to pick up the food, standing with Cody Leigh, Branch Manager-
Texas First Rentals, and Freddie Ratcliff, Service Manager-Texas First
Rentals. Submitted by Justine Carroll

7

CONVERSATIONS Issue I CHRISTMAS

Victoria San Antonio

HOLT CAT Victoria participated in the 2021 annual Christmas San Antonio’s parts department created a Christmas wonderland
Parade of Lights with “How the Grinch Saved HOLT” for their across the parts offices on campus. Submitted by Donnie Masters
entry theme. The Grinch (Audy Snodgrass, Parts Manager 3);
Cindy-Lou Who (Kari Bryan, Sales Operations Supervisor-San
Antonio); Max (top of skidsteer); Michael McKittrick, Service
Manager 3; Felipe Ortiz, Machine Delivery & Demo Coordinator;
and Cassandra Dixon, Sales Coordinator 1, spread joy and
happiness to the local Victoria community. Submitted by Audy

Snodgrass

At right, during the annual Christmas celebration, IT’s ‘elves,’ Ryan Austin
Marsh, Service Desk Manager, IT; David Kash, VP of Solution
Delivery-Epiphany; Dinu Mathai, VP of Solution Engineering-
Epiphany; and Tony Ledbetter, Sr. Manager IT Security, oversaw
collection of toys for Toys for Tots. Submitted by Debbie Boren

Irving

What started as a friendly wager ended in great success when Sergeants Jasso and Alvarez represented the United States Marine Corps
Michelle Gonzalez, Sales Coordinator 1, set up a toy drive in as part of the Toys For Tots drive in Austin. Submitted by Shantia Shaver
one day with a goal of collecting 50 toys. They collected 75!
Submitted by Patty Dooley 8

LOCAL NEWS CONVERSATIONS Issue I

Irving Irving Regional Sales Manager Bryan Hawthorne presents
a Cat cooler to Michelle Gonzalez, Sales Coordinator-Irving,
for being one of the top three sales coordinators for sales
generated for 2021! Other winners include Kyle Decker,
Sales Coordinator 2-San Antonio, and Michelle Richmond,
Rental Coordinator-Fort Worth.
Submitted by Denise Wieters

Corpus Christi

San Antonio

Here’s a look behind the scenes at a marketing video shoot for Texas First For Veteran’s Day, Univision TV interviewed Julian Ramirez,
Rentals at customer Lone Star Growers in San Antonio. Shop Service Technican 3. As a veteran, Julian spoke about
Submitted by Justine Carroll his military service and his transition to civilian employment.
Submitted by Justine Carroll

9

CONVERSATIONS Issue I LOCAL NEWS

Waco At left, Joanna Escalante,
Manufacturing Weld
Joe Avila, Manufacturing Process Specialist, Fabricator 1, and Broc
and Karl Fetterman, Manufacturing Technician Clay, Manufacturing Finish
2, both at HOLT Manufacturing, are working Welder 1, work together
together to standardize machined parts for Spray on engine packaging at
King water tanks. One part, the pivot plate, where HOLT Manufacturing
the tank is attached to the truck, had been custom in Waco. Since high
made for each tank, which took a lot of extra school, Joanna has had
time and work. Joe drew up the part, and Karl a passion for welding.
worked out an efficient way to produce the part in She has entered
HOLT’s CNC machine, enabling quick and lower contests and constantly
cost manufacturing. works to keep herself
challenged. Joanna completed
the welding technology program at Texas
State Technical College then joined HOLT
as one of only a handful of women in this
field.

Georgetown

Working for Caterpillar through Georgia Tech’s Denning
Technology & Management Program, engineering students
Tyler Smith, Grace Pfohl, Madeleine Geller, and Abbey
Salas visited with John Currie, Regional Sales Manager-
Georgetown, to learn more about Caterpillar dealers. The
team’s research aims to develop an understanding of the
future impact of additive manufacturing on the construction
industry, and in particular the challenges facing 3D printing
structures. Submitted by John Currie

10

ENTERPRISE NEWS CONVERSATIONS Issue I

Future Ready HOLT is an enterprise Product Manager; unit to help another.
transformation of the way we do business.
It will position HOLT for continued • Quoting: Sean Lothery, Vice President Everyone plays a role in the success of our
growth, stability, and enables us to continue Product Support Sales, and Kelly transformation and can inject significant
delivering legendary customer service. Kotara, Product Manager; value.

This matters because our customers have • Service: Bill Bordelon, Vice President “When we think of a transformation of this
higher customer service expectations: they Service, and Elliott Barney, Product magnitude, it can be overwhelming. There’s
want service to be personalized and faster. Manager; a lot of change that will happen, and it will
Employees need the tools and resources to impact all of us and how we work each
deliver on those expectations. • Supply Chain: Steven Wilson, Vice day. It will impact our customers,” said
President Parts, and Jeff Bird, Product Corinna Holt Richter, President and Chief
Bringing our data and systems together Manager; Administrative Officer.
means having more information readily
available. For both customers and • Rental: Jason Doan, Vice President “However, imagine a future in which your
employees, we’ll be better able to work as a Heavy Rental & Sales Operations, and jobs are easier and our customers have
team. Joel Cunningham, Product Manager; a better experience: that is where we’re
headed.”
Think about a HOLT sales rep having all of • Business Intelligence: Michael
the customers’ information at their fingertips Davenport, Marketing Information On the Cover:
on their mobile device - what they bought Manager-Sr., and Wendy Spalding, The Theme
last week or last year, when the last time Product Manager;
someone called on them, what kind of
product support they use or need. Having • Marketing: Jason Smith, Vice President
technicians gain useful information from a Marketing, and Stephen Marston,
customer’s machine without taking several Product Manager; and
trips to the jobsite.
• Finance: Susan Nufer, Vice President The Future Ready HOLT theme tells a story
With Future Ready HOLT, doing business Corporate Controller, and Gretchen of innovation and transformation while
with Texas First Rentals, or HOLT Stepke, Director of Business Systems. celebrating HOLT’s rich history. It focuses
Renewables, or HOLT CAT will feel on building a new future together and
as if you’re doing business with one These delegates will represent our represents a new way of thinking - about
business. Further, we need the systems and organization well with their understanding of who we are, what we do, and how we do it.
infrastructure in place to accommodate our our processes. The best is yet to come.
growth strategy. Go a little deeper, and you notice the
Our internal systems will improve as well. forward arrows represent - change, and the
With 211 years’ of experience, the team In accounts payable, for example, we have arrows pointing back, represent HOLT’s
identified to help deliver Future Ready to pay bills out of a number of entities and solid foundation. And the numbers are data
HOLT represents eight domains - systems. Future Ready HOLT means we will - the backbone of the transformation and
have one system to process our payments. lifeline to building a data-driven decision-
• Sales: Ben Davidson, Vice President making organization.
Machine Sales, and Erin Fogarty, As we implement these changes, we look
forward to having all of our data in one
place, using the synergies from one business

11

CONVERSATIONS Issue I 4 STAR AWARDS

SEanddAinngtosn, Aiom: TaonmdaALnagroa,ttTi,imJasKounhMn,aJrotihnn, EMrionrrFisog(naorttyp, iMctiucrheade)l Austin: ShanDtioauSghLaavtehra, mJoh(nnoCt upricriteu,reRdi)chard Lawler,

Texas First Rentals:
Lewisville, Little Elm, and
Tyler, accepted by Chris
Hugues

Longview PSD: James Morrison,
Mark Mauritzen, Ryan Coker

Safety Awards Victoria: AMucdKy iSttnriocdkgrass, Mike

12

4 STAR AWARDS CONVERSATIONS Issue I

(Left:) Edinburg TLruucpke:PReincaardo Zapata,
Irving: Bryan
Hawthorne,
Sherry
McGee, Neal
Pargmann, Bruce
Whitehead,
Robbie Tedder,
Clinton Petty
(not pictured)

At left
and
below:
Safety
Awards

(Above left:)
Little Elm: Tracy
Brockette, Richard
Frederick, Thomas
Mejorado (not
pictured)

(Left:)
Weslaco: Jose
Flores

13

CONVERSATIONS Issue I VALUES IN ACTION

Hector Palacios, Parts Manager, HOLT way to assist me. The customer service all of skilled multitasking, “Carolina was so
Truck Centers-San Antonio, sent in his your employees provide is amazing. I am so professional, so calm under pressure. I was
values in action story, praising HOLT. “I impressed. Thank you so very much for all very impressed,” noted the vendor.
strongly believe that we work for the best the help and outstanding customer service.”
company in the world. Our owners always Way to go, Brad! Carolina and Travon Henry, Customer Care
make up for any unforeseen issues that take Representative 2-San Antonio, received
place in our business year one way or the Customer Chad Jenkens with Vista recognition from Vicki Collins, Product
other. I want to email them and let them Proppants and Logistics, a frac sand Owner-Texas First Rentals, regarding their
know how much I appreciate what they do solutions provider in Fort Worth, wrote a Salesforce execution for Texas First Rentals.
for all of us. How they treat their employees note praising the work of Larry “Shane”
is a Values In Action Story that never stops Ledbetter, Field Maintenance Technician “I always find Carolina and Travon very
giving and caring. Thank you!” 3-Cleburne. “I would like to extend a huge on the ball and great communicators,” said
appreciation for Shane,” Chad wrote. “He Vicki.
As a valued member of the credit and always has great communication with me,
collections team, Melanie Garcia, Credit is always on time and he does a fantastic Thank you Carolina and Travon for your
Analyst-Texas First Rentals San Antonio, job. He has helped me out many occasions commitment to deliver excellence for our
continually looks for new ways to simplify on various filter part numbers I’ve needed external and internal customers, especially
new business process, which contributes to over the past few years. I can call or text under pressure.
working more efficiently and effectively, him anytime and he has always given me
examples of our core values of excellence the information I’ve needed. My overall Customer Kevin Lilley with Russell
and dynamic. Melanie recently noticed how experience has been great and I very much Parrish Trucking texted about Jay Miller,
time consuming our notary process was for appreciate it!” Inventory Control Technician-San Antonio.
lien releases. She created a digital notary Thank you, Shane, for delivering legendary Kevin wrote, “I had the pleasure of dealing
stamp for ease of processing documents customer service. with Jay in San Antonio, and he was very
when working remotely. This saves time Carolina Ingram, Customer Care courteous and helpful! I was given the
and company resources and has improved Representative 2-San Antonio, was observed wrong serial number and he stuck with me
document processing time. Excellent work, handling a tough call from a very persistent until we figured it out. He gets a 10 today!”
Melanie! sales person. While the call continued, Thank you, Jay, for exemplifying HOLT’s
Carolina checked-in lobby visitors in a very Value of Commitment by Demonstrating a
The Irving Parts Department donated efficient and pleasant manner. Caring Attitude and Sharing a Mutual Desire
70 pairs of Cat work boots to One Man’s A vendor stopped to tell Carolina how to Succeed. Keep up the terrific work!
Treasure (OMT). Over the past 15 years, impressed she was after witnessing the
OMT supported more than 14,500 men Jacob Kramer, Lead Service Technician-
returning to the Dallas/Fort Worth and East Tyler, sends his thanks to the HOLT CAT
Texas areas after their release from prison. family for helping him through a difficult
The group provides clothing and shoes few months. In January Jacob lost his young
for these men for daily living and help daughter in an accident in Mississippi, his
obtaining employment. Jennifer Clubb, father passed away from cancer in early
OMT executive director writes, “This will February, and his family lost their beloved
provide them with a sense of dignity and dog. Jacob says, “...despite all of the tragedy
hope as they seek to change the direction and grief we have been going through, my
of their lives. Thank you for your generous HOLT family has been there for us. Teams
donation.” from Tyler and other locations donated to
funeral costs, the company allowed me
Customer Michael Huebner sent a note bereavement time, and coworkers stepped
about Brad Brown, Service Manager 5-San up to cover my duties when I needed to be
Antonio. “Today, I experienced some of away. The patience and understanding of
the best customer service of my life. Brad those around me at HOLT helped me make
assisted me tremendously with getting the it through it all, and to them I am forever
proper information and materials I needed. grateful. Thank you to Jake Giebel [Service
He took the time to listen and went out of his Manager 3-Longview] and everyone for
your support.”

Answers to Tale of Two on Page 5: 1. (a) Hunting deer/hogs (Melissa) (b) Hunting/helping with 4H (Eloy); 2. (a) Tomorrow (Eloy) (b) New Year’s Eve (Melissa) 3. (a) Make a
list (Eloy) (b) Skydive (Melissa); 4. (a) Speed typing (Melissa) (b) Team roping (Eloy); 5. (a) Kiss a stingray (Melissa) (b) Sunrise in deer blind (Eloy); 6. (a) Tombstone (Eloy)
(b) Willy Wonka (Melissa)

14

HOLT BABIES CONVERSATIONS Issue I

Reyna Rodriguez, Demand Planner-San Stephanie Sharp, Financial Marketing Representative 2-Irving, and Scott
Antonio, announces the birth of Matthew Sharp, Sales Representative-Lewisville, announce the birth of their first child,
Beckham Porter on October 27.
Ryan Villa on November 23 at 7 lbs. 6 oz.
Mark Albus, Warranty Claims Specialist-San Antonio, and his wife Lisa are
and 20 inches long. pleased to announce the arrival of two granddaughters! Kenzie Isabelle and
Presley Jane are adopted by daughter Tiffany. Baby “K” came into Tiffany’s life

at 13 days old as a foster child and
turned one on October 29. Presley
“Peanut” came into Tiffany’s life at the
age of 6 months old as a foster child
and turned one on February 16.

Lauren Eichman, National Account
Coordinator-San Antonio, and husband
Travis welcomed Camryn Nichole on
September 29. She weighed 7 lbs. 10
oz. Big sister Parker and big brother
Kyle both love their new baby sister very
much.

15

CONVERSATIONS Issue I ON THE MOVE

Jeff Painter is now Director of Manufacturing. Jeff joined the Bachelor’s of Science Degree with a major in Agricultural Business
company in 2002 as a Service Manager. He held additional positions from Sam Houston State University.
during his career including Product Support Manager and Regional
Manager at Quinn Cat; Regional Manager for Service and Cat Dianna Perez is now Director, Total Rewards. Dianna joined HOLT
Support; and most recently Director of Cat Support. Jeff served in January 2006 as a mail room clerk and quickly moved into a
in the US Marine Corps prior to coming to HOLT and holds a benefits coordinator position. This role gave her access to learning
Bachelor’s of Science Degree in Business Administration from Texas benefits administration and vendor management from the ground up.
A&M University.  After several years, Dianna moved into compensation where she has
progressed to her most recent role of senior compensation analyst.
Ashley Chapa is now
Electric Power Product Congratulations to the following
Support Sales Industry employees who received a
Manager. Ashley has promotion during the months of
supported the product October, November, December,
support sales team for and January. Thank you for
the last 8 years. She first your hard work and dedication!
gained sales experience as a
RAM before becoming the Justin Bramlet, Master Truck
Retail Accounts Marketing Field Technician-Longview
Manager. In 2021 Ashley Debra Boren, Executive
was promoted to Operations Administrative Specialist-San
Support Supervisor where Antonio
she focused on aftermarket Virginia Ledyard, Customer
growth in the TM&R, Service Coordinator-Tyler
Standard Jobs, National Dylan Myers, Parts Counter
Accounts, and Rebuild sales growth initiatives. Sales 1-Victoria
Steve Dornon, eSolutions Field Technician-Cleburne
Taylor Graves is promoted to Vice President of Fleet and Product Yomayra Ramirez, Service Advisor 2-Edinburg North
Support. Taylor’s experience in the equipment rental industry, Michael Flores, Sales Coordinator 1-Austin
combined with his analytical skills and ability to develop people, Juan Moncada, Truck Field Service Technician 3-Irving Truck
have contributed to the growth and success of Texas First Rentals. Todd Davis, Shuttle Truck Driver 1-Longview
He has been with Texas First Rentals for six years and previously Patrick Breedlove, Technical Communicator-Corpus Christi
held the Director of Fleet. Taylor graduated from Texas State in 2011 Corey McGuire, Shop Supervisor 2-Longview PSD
with a Bachelors’ in Business and earned a Masters’ in Business from Cassy Marsalis, Field Service Supervisor 1-Corpus Christi
Texas A&M Corpus Christi in 2016. Zachary Zulaica, Field Service Technician 1-Austin
Kevin Burns, Marine Field Service Technician 4-Victoria
Nathan Lowe is promoted to Director of Cat Support. Nate joined Corey Roten, Field Service Technician 2-Georgetown
the Cat Support team August 1998 working in the track shop. He was Korbin Gee, Shop Supervisor 3-Cleburne
promoted to Cat Support Field Service Technician 4 in July 2002. Martin Vargas, Field Maintenance Technician 3-San Antonio
Nate has also spent time in the Machine Division, both in the shop David Gamboa II, Fleet Maintenance Coordinator-San Antonio
and also in Field Service in various store locations. Nate has served Jarred Bradley, Field Service Technician 2-Bridgeport
as Shop Lead Technician, Shop Supervisor in Little Elm, and Service Anissa Sullivan, Customer Service Coordinator-Georgetown
Manager for the Lewisville Machine Division. He was promoted Steven Vermeersch, Field Service Technician 3-San Antonio
to Product Support Sales Manager in 2019 before taking this new Shelby Meyer, Shop Service Technician 2-Austin
position. Kevin Royal, Lead Technician-San Antonio
Alejandro Hinojosa Jr, Field Service Technician 2-Edinburg North
Steven Wilson has become Vice President - Parts. Steve joined Brandon Kinsel, Technical Service Technician 4-Corpus Christi
HOLT in Victoria in December 2001 as a PSSR for the Power Michael Andrews, Service Coordinator 2-San Antonio
Systems Division. He’s held other positions, including Truck Parts Eduardo Rodriguez, Shop Supervisor 3-San Antonio
Counter Sales Representative in San Antonio and Pflugerville. His Allison Craig, Maintenance Solutions Supervisor-Irving
leadership career began August 2005 as Machine Division Parts Dennis Timm, Field Service Supervisor 1-Irving
Manager and District Parts Manager until 2009. In October 2016, Stephen Strey, Shop Service Technician 3-San Antonio
Steve was promoted to Regional Parts Manager first in San Antonio, Colin Martin, Director of Operations-Texas First Rentals Corpus
and then Dallas/Fort Worth Metroplex region. Steve holds a Christi

16

ON THE MOVE CONVERSATIONS Issue I

David Gonzalez, Shop Service Technician 3-Texas First Rentals San David Eubanks, Facility Project Manager 2-Waco

Antonio Tradesman Calvin Handy, Apprentice Shop Service Technician-Texas First

Shawn Steele, Operational Excellence Manager-Texas First Rentals Rentals Tyler

Victoria Crystal Kisley, Procurement Representative 2-San Antonio

Robert Lopez, Shop Service Technician 1-Texas First Rentals San Leon Ricard, Parts Counter Sales 2-Irving

Antonio Tradesman Adam Martinez, Shop Service Technician-Texas First Rentals

Colten Jordan, Apprentice Shop Service Technician-Texas First Corpus Christi

Rentals Victoria Ramberto Maldonado, Customer Service Coordinator-HOLT

Uriah Rodriquez, Outside Sales Representative-Texas First Rentals Industrial Systems Houston

North Dallas Larry Thompson, Shop Service Technician 6-Waco

Noah Ramos, Apprentice Shop Service Technician-Texas First Aaron Brown, Field Service Technician 4-Sulphur Springs

Rentals Little Elm Raul Floresordonez, Shop Service Technician 5-Georgetown

Jaime Watson, Product Administrator-San Antonio John Bickley, Shop Service Technician 6-Fort Worth

Kevin Martinez, Shop Service Technician 1-Texas First Rentals Gilbert Gonzales, Shop Service Technician 2-San Antonio

North Dallas Ryan Powell, Shop Service Technician 5-Victoria

Pablo Rodriguez Jr., Supply Parts Specialist-HOLT Industrial Alfredo Macias, Undercarriage Field Technician 4-San Antonio

Systems-Houston Kevin Royal, Shop Service Technician 5-San Antonio

Daphne Swindle, Property Manager-San Antonio Shawn Farar, Shop Service Technician 3-Cleburne

Joseph Haefner, Shop Supervisor 3-Austin Edgar Moreno, Field Maintenance Technician 2-San Antonio

Jacob Milikien, Cat Support Technician 1-San Antonio Landon Shelton, Parts Warehouse Clerk 2-Georgetown

Eugene Billingsley, Parts Specialist-HOLT Industrial Systems- Patricia Balderas, Accountant 3-San Antonio

Houston John Cantu, Shop Supervisor 3-San Antonio

Samuel Gonzalez, Truck Service Technician 3-HOLT Truck Centers Brandon Pirkle, Field Service Supervisor 2-Georgetown

Irving Tony Mendoza, Parts Warehouse Lead-Austin

Robert Morgan, Technical Service Supervisor 2-Irving Christopher Eller, DOT/Fleet Compliance Representative-Irving

Michael Martinez, Field Service Supervisor 2-San Antonio Michael Davenport, Marketing Information Manager, Sr-Irving

Alejandro Picazo, Shop Service Technician 3-Irving Jake Brigman, DOT/Fleet Compliance Representative-San Antonio

Ruben Ramos, Shop Service Technician 3-Edinburg North Colin Pack, Cat Support Technician 1-Georgetown

Ryan Scott, Field Service Technician 4-Austin Keith Fulk, Cat Support Technician 1-Georgetown

Dene Grosdidier, Shop Service Technician 5-Longview PSD Zachary Reyna, Construction Superintendent-San Antonio

Jason Kramer, Shop Service Technician 5-Corpus Christi Alec Parsons, Parts Warehouse Clerk 2-Cleburne

Tyler Sederholm, Shop Service Technician 2-Irving Cody Demoville, Field Service Technician 1-Texas First Rentals

Cody Jackson, Cat Support Technician 1-San Antonio Tyler

Larry Aikins, Field Superintendent-San Antonio Marlon Cruz, Marketing Specialist-San Antonio

Christopher Caldemeyer, Technical Communicator, Sr-Longview Colton Robinson, Shop Service Technician 4-Cleburne

PSD James Dyche, Field Service Technician 6-Corpus Christi

David Adair, Field Service Supervisor 1-Waco Jacob Real, Shop Service Technician 2-San Antonio

Trenton Hennigan, Parts Warehouse Lead-Waco Edward Taylor, Branch Service Manager, Texas First Rentals-Little

Gary Jordan, Field Service Supervisor 2-San Antonio Elm

Anthony Jumper, Lead NDT Quality Specialist-Waco Cody Miller, Product Support Sales Representative-Waco

Juan Graham, Lead Technician-Irving Joshua Lindsay, Technical Communicator-Cleburne

Darwin Bush, Field Service Technician 1-Austin Kody Weaver, Parts Counter Sales 2-Waco

Alejandro Aguado, Field Service Technician 1-Georgetown Fernando Govea, Lead Technician-Irving

Lionel Garcia, Shop Service Technician 1-San Antonio Amanda Martin, Manager HR Business Partners-Irving

Xavier Dominguez, Shop Service Technician 1-San Antonio Robert Suggs, Lead Technician-Waco

Angel Torres, Technology Systems Apprentice-Grand Prairie Colton Pape, Diagnostic Technician (Field)-Austin

Migdoel Vazquez Ortiz, Apprentice Shop Service Technician-Texas Daniel Torres, Paving Market Account Manager 1-San Antonio

First Rentals San Marcos Roman Zaragoza, Service Advisor-Waco

Will Hess, Field Welder 5-Little Elm Mack Blair, Field Service Paving Specialist 1-Irving

Denton Stovall, Shop Service Technician 2-Texas First Rentals Little Luis Huerta, Lead Technician-Irving

Elm Thomas Marvin, Technical Service Supervisor 2-Irving

Alberto Solis III, Field Service Paving Specialist 1-Laredo Vanessa Johnson, Training Support Specialist 1-San Antonio

17

CONVERSATIONS Issue I RETIREES

Retirees

Al Hinojosa - 44 Years

Al joined HOLT CAT in September 1977 in Corpus Christi as an Accountant.
Over the course of his career, he has held various leadership positions including
Assistant Controller, Store Parts Manager, Regional Parts Manager, General
Parts Manager, and most recently Vice President of Parts. In 2008 Al received the
HOLT CAT Legend Builder Award.

A native of Premont, Texas, Al earned a Bachelor of Business Administration
degree from Texas A&I University in Kingsville. Al continues to support his
University, is a member of the President’s Circle and currently sits on the board
of the Texas A&M University Kingsville Foundation.

Al enjoys hunting, fishing, and golf. He and his wife Alice reside in San Antonio
and enjoy spending time with their two daughters and four grandchildren.

Continued from page 17 HOLT CAT Reaches
81.6% Parts/Service NPS!
Doug Walzem, Technical Service Supervisor 2-San Antonio
Will Perla, Field Service Supervisor 2-Irving From Bert Fulgium, Senior Vice President - Product Support:
Elijah Hradek, Service Manager 3-Fort Worth
Patrick Jones, Field Service Technician 6-Sulphur Springs We are pleased and proud to announce we exceeded our net
Bryan Coupar, Field Service Technician 6-Georgetown promoter score (NPS) goal for 2021 with a score of 81.16% for
Kaley Carbonaro, Traning Support Specialist 1-Houston parts and service!
Kelli Downs, Product Owner, Texas First Rentals-San Antonio
Vicki Collins, Product Owner, Texas First Rentals-San Antonio NPS is a customer loyalty metric that measures customers’
James Ivey, Shop Service Technician 4-Austin willingness to not only return for another purchase or service
Jake Sumpter, Service Manager 2-Cleburne but also make a recommendation to their family, friends, or
James Haiduk, Field Maintenance Technician 3-San Antonio colleagues.
Justin Voelkel, Service Manager 3-San Antonio
Richard Washam, Field Maintenance Technician 2-Fort Worth HOLT has experienced serious challenges this past year and
Felix Gonzales, Field Maintenance Technician 1-San Antonio many still linger – product and parts shortages, qualified
David Narrin, Shop Service Technician 4-Cleburne technician recruitment, and personnel matters, as we deal with
Christopher Bell, Shop Service Technician 2-Irving COVID protocols. Despite it all, your leadership, teamwork,
Edward Murphy, Field Maintenance Technician 2-Fort Worth dedication, problem-solving, mentoring and training, attention
Jose Juarez, Field Maintenance Technician 3-Waco to detail, and enthusiasm for your work carries through to our
Jennifer Norman, Project Engineer 3-Irving customers day after day.
Lisa Stinson, Inventory Control Technician Lead-Georgetown
Justin Jorgensen, Field Maintenance Technician 2-Fort Worth Thank you for delivering legendary customer service. And,
Thomas Newton, Field Maintenance Technician 3-Georgetown thank you to our entire organization for your support and
Paola Argueta Mojica, Parts Courier-San Antonio dedication – without all of you we could not achieve our goal.
Megan Galvan, Customer Service Coordinator-Corpus Christi
Adrian Martinez Ramirez, Field Service Technician 1-Texas First

Rentals Corpus Christi
Roel Reyes, Branch Manager-Texas First Rentals Cleburne

18

SERVICE AWARDS CONVERSATIONS Issue I

Jacob Alvarez K​ enneth Bachman John Buckelew Joe Corbaci T​ race Duncan Greg Harrison
(10) San Antonio (10) Irving (20) San Antonio (5) Irving (5) Fort Worth (5) Corpus Christi

Nate Hissin Patrick Hodges Kevin Kirk Daniel Noriz Michael Puryear Juan Ramirez
(5) Irving (40) Irving (25) Waco (20) San Antonio (15) San Antonio (10) San Antonio

Jonathan Ramos Audy Snodgrass Tammi Talbot Blake Wilson Steven Wilson
(5) San Antonio (15) Victoria (10) San Antonio (10) Waco (20) San Antonio

SERVICE AWARDS NOT PICTURED*

Shad Adams (5) Fort Worth Angel Ellison (10) SA (Tacco) Baxter Mitchell (10) Longview PSD
Maria Aviles (10) San Antonio Scott Fowler (10) Little Elm Paul Montgomery (10) Irving
Cory Bassinger (5) Cleburne Armando Gamez (5) Little Elm Hector Palacios (15) San Antonio
John Bickley (5) Fort Worth Edward Garcia (10) San Antonio James Pinon (10) Waco Truck
Josh Boykin (15) Longview Terry Giesalhart (25) San Antonio Chris Salyer (10) Longview PSD
John Burke (15) Irving Dene Grosdidier (5) Longview PSD Clay Sapp (10) Irving
Chris Caldemeyer (10) Longview PSD Leonardo Gutierrez (10) San Antonio David Segura (5) Irving
Frank Cantu (10) San Antonio Jesse Guzman (5) Longview PSD Scott Sharp (10) Lewisville
Ezequiel Carrillo (5) Corpus Christi James Haiduk (5) San Antonio Jason Smith (10) San Antonio
James Clair (15) San Antonio Kyle Hall (10) HIA - Houston John Stetson (10) San Antonio
Nick Clary (5) Longview PSD Robert Hasserd (10) San Antonio Wesley Stiles (25) Kilgore
Brad Cox (20) Longview Jon Haygood (10) Cleburne Kevin Thumann (5) Houston
Jason Currin (5) Tyler John Hebert (5) Texarkana Fernanda Villa (5) Irving
Todd Davis (5) Longview Jose Hernandez (10) Edinburg North Thomas Watkins (5) Irving
Luis De La Rosa (20) Tyler Tommy LaCour (5) Bridgeport Kody Weaver (10) Waco
Jessy Delgado (10) Houston Larry Ledbetter (5) Cleburne Daton Williams (5) San Marcos
Jose Delgado (25) Edinburg North Victoriano Martinez (5) Weslaco Benjamin Woods (5) San Antonio
Bruce Durant (35) Longview Steven McFarland (40) Waco

*Service award ceremonies are now in person. Send your service award pictures to conversations@holtcat.com.

19

CONVERSATIONS Issue I

Password Security is Here

Did you know that 80% of security breaches are due to issues with
passwords? Weak passwords, using the same password over and
over again, and not protecting passwords are very common. A new
tool to help manage passwords, work efficiently from anywhere,
and ultimately ensure the better security controls for your data is
now available.

You’ve probably heard by now: help is here with a new software
tool, LastPass. LastPast is a secure password manager that stores
all of your usernames and passwords in one safe place, called a
vault.

Your vault is your central hub of all stored data. After you save
a password to your vault, LastPass always remembers it for
you. When you need to log in to a website, LastPass enters your
username and password for you!

LassPass does many other things, including:

• Creating new passwords for you
• Showing how strong your passwords are
• Storing information such as PIN codes and membership IDs
• Sharing passwords with others
• Filling out addresses and credit card forms

STAY AHEAD OF THE RISK
WITH

As a password manager, LastPass will help you in your day-to-day MANDATORY
work while improving the overall security of your online life. CYBERSECURITY

Key benefits of using LastPass include: TRAINING

• Convenience – No more forgotten or mistyped passwords Find all courses on
• Time saved – Instantly log in to websites @my Classroom on the HOLT Intranet
• Stronger security – Long passwords that you don’t have to
CONVERSATIONS
remember
conversations@holtcat.com
Keep LastPass on any device where you use passwords - your
laptop, phone, or tablet. And, as a bonus, you’ll receive 5 Editorial: Michelle Allen | Denise Herrera-Wieters
additional accounts for friends and family members to use. Writer: Shelley Galbraith

If you have any questions about LastPass, contact the IT Service Design: Wall Media Designs
Desk online at holtcat.bossdesk.io, or call 210.648.8855. © 2022 HOLT CAT

Coming Soon:

Multi-factor Authentication!
(Multi-what?)

20