HOLT Conversations - Issue III - 2019

conversationsCONVERSATIONSJULY/AUGUST2016
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES
N E W S F O R H O LT ® E M P L OY E E S A N D T H E I R FA M I L I E S
WhTahteHReaNspuplEtseXnofsTtWh-eGh2e0En1N61V,2BC5L 9oEmPvpeelooyrpesleeETSnpgeaexgaekam?seWnteSuLrivsetyen!

By Dan Norris, Executive Vice President/Chief your co-workers to "I'm glad that we
Director of Training Administrative Officer, added, "This review your store's are coming
survey lets us know what is working, what results, celebrate together as a
Why do high performing organizations isn't, and what needs to be changed. It is successes, and
like HOLT use employee engagement important for us to listen to the voice of discuss solutions for company related
surveys? One simple reason: "None of everyone on our team." areas of to the importance
us are as smart as all of us." A major topic of feedback was opportunity. of safety – but we
are not there yet."

For over 25 years, our company has used communication. Employees reported What is the Action Plan?
various surveys to gather the voice of receiving more leadership messaging
employees. We now have over three years about cost control than our Values Based We have more activities than space to
of data in our current Values Based Leadership culture. Mixed with less list. Here are brief reviews of several key
frequent communication, employees action steps:
Leadership (VBL) "I have worked for expressed difficulty reconciling some
Employee Caterpillar and other decisions with our values.
Engagement Cat dealers and can "Regrettably, we didn't do a good job of 1. As marked by improving trends,
Survey. This allows say HOLT handles communicating how we used the safety is an important focus for all of us.
us to look for diversity better than information from last year's survey," We are excited that Jeff Stewart has
statistical trends, any of my previous shared J.K. Baxter, Senior Vice President joined us as the new Director of Safety
make critical Machine Sales. "We have recommitted and Environmental Culture. He, and
adjustments, and employers." our growing safety team, will continue
to focus on key improvement areas,
initiate changes based on the most as a team to communicate the value of including ensuring employees have
common feedback. We believe this is vital employee feedback and keep everyone proper tooling/safe processes, enhancing
to keeping in alignment with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety
Values, and Mission. your suggestions." coaching, and recognizing groups that
KSeavninAFntoownlieoeVt"hWmriecoperesuonlpPorecyrvreMeeskseyois,end"asaesdartlnlaicytdt/terhGhtdehaePeed2nieeret1nrveoare,pilrgJMiyF.nHhciaooonotmnrlatastgm,deEwWerox.nnea"tocS'tfyuorrtomitvwmhee itohnMY(EtLnouAMatunenprTraepLg)rreoisailmcsnae1dseln1ut,cTaheanmadsLa“t"rhBIiwceetonritnedte'htlaceeielceonlriyusnarirEceol,adivngnalsBnw'mltImuistaeaahesmnyiottnanMTcrcdeooahdnneAyuscyciesmiw2rtnengi.nlmslstvelayocolsudio,cr”eeimatdaydoidrnnnirssdektthssrsea“atstBseptuhesuracevfiteeIftriyebcv,eissrnhaubgafcevsehttiyooaarrsesn.. ” in
HOLT CATmatitnertarnod dnoubocdey dlookths aet thneerexsutltsg. enOeprearattioonns CounciAl tte– nI'mdceerteains had2t. hEeOCosppopnsoorrstaurenciotmymittotedctoheck out
CaterpileTlmhaeprlroeypaeliertsyotihsdinwuke."ccCatroserivnaenrtya mHthuoclethRwNichhaEtterX, T(p-EaOrtnCe)r the lineup ofsponsor will somebody thinks nmeewetinmg twaiccehaninnuealsly,weitahtth,edir rink,
of with you and they align." (continued back page) and

GEN Covers Texas 2019 Concert Series listen to a one-hour concert performance by
INSIDEfeaturing Kevin FowlePP52rTSaaiflneetoySf PTa3wnGoe|tATthorneKetnoTohwninCigoosrti,nonKanaonwd PPe6t-1e0rthJL.oePca4lcMNoeowsutsInnPtt1er0reyHstOinmLgT PBuearsbsioiencs |PGs1o1inGEnrgeteeernpr|r.iTsheTrNohwewebsacnk ext concert
Fort Worth, TaHnISdISLSUitEtleP1E2 lCmusto.mTerhExepecrieunscetoP1m3-1e5rService Awsartdos p is at our new Georgetown location.

events drew hundreds at each location.

Issue III 2019 On display in the three locations were the Next-Gen 336 Excavator, the D6 XE Dozer, the 140 Motor
Grader, and the 440 Backhoe Loader.
INSIDE THIS ISSUE

P2 Safety News
P3-5 Features
P6-9 Local News
P10 Wellness
P11 Customer Experience
P12-13 Enterprise News
P14-15 Personnel | HOLT Babies

CONVERSATIONS Safety News Issue III 2019

onversationsJULY/AUGUST2016 Hydrate after work. Most people need
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES several hours to drink enough fluids to
replace what they lost through sweat. The
Happens When 1,259 People Speak? We Listen! THE KEY TO HYDRATION: WATER sooner you get started, the less strain you
place on your body from dehydration. If
Results of the 2016 VBL Employee Engagement Survey
you work in the heat on a regular
Executive Vice President/Chief your co-workers to "I'm glad that we basis, hydrating after work is even
Administrative Officer, added, "This review your store's are coming more important to avoid chronic
ng survey lets us know what is working, what results, celebrate together as a By Jeff Stewart, dehydration.
ming organizations isn't, and what needs to be changed. It is successes, and
loyee engagement important for us to listen to the voice of discuss solutions for company related How do I know if I am
e reason: "None of everyone on our team." areas of to the importance dehydrated? Take precautions
l of us." A major topic of feedback was opportunity. of safety – but we against outdoor heat while at work
are not there yet." with the Occupational Safety and
Health Administration-National
r company has used communication. Employees reported What is the Action Plan? Institute for Occupational Safety
ather the voice of receiving more leadership messaging We have more activities than space to and Health (OSHA-NIOSH) Heat
have over three years about cost control than our Values Based list. Here are brief reviews of several key Director of Safety Safety Tool. This app teaches you
nt Values Based Leadership culture. Mixed with less action steps: & Environmental Culture how to know if you’re dehydrated,
frequent communication, employees 1. As marked by improving trends, and features real-time heat index
"I have worked for expressed difficulty reconciling some safety is an important focus for all of us. and hourly forecasts specific to your
Caterpillar and other decisions with our values. We are excited that Jeff Stewart has location, as well as occupational
Cat dealers and can "Regrettably, we didn't do a good job of joined us as the new Director of Safety safety and health recommendations
say HOLT handles communicating how we used the from OSHA and NIOSH. The
diversity better than OSHA-NIOSH Heat Safety Tool
any of my previous information from last year's survey," is a useful resource for planning outdoor
and Environmental Culture. He, and work activities based on how hot it feels
shared J.K. Baxter, Senior Vice President our growing safety team, will continue throughout the day. You could use this tool
employers." at home, too, when planning yard work or
exercising outside.
d on the most Machine Sales. "We have recommitted to focus on key improvement areas,
We believe this is vital as a team to communicate the value of including ensuring employees have Download the tool from Google Play or the
ent with our Vision, employee feedback and keep everyone proper tooling/safe processes, enhancing Apple App Store.
up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions." coaching, and recognizing groups that Water will almost
"I really can't say consistently demonstrate safe behaviors. always maintain
the decisions I am They will also address specific safety hydration during work
concerned with concerns voiced in the survey, such as in the heat, as long as
aren't in alignment reducing security risks at the Irving store. you eat regular meals
with our values and snacks to replace
very comment from salt lost in sweat.
ter J. Holt, Executive
ral Manager. "Some

Heat illness is a serious issue for our safetyopinionsdon't
Your Local 2. EOC sponsors are committed to By the time you
Management Team meeting twice annually with their
(LMT) and
Enterprise (continued back page)
ooks at the results.
e very much what

and health, especially during Texas summers.rinnaHoltRichter,
Operations Council – I'm certain feel thirsty you are
(EOC) sponsor will somebody thinks
partner with you and
they align."

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback already behind in fluid
replacement. You can
The most important thing you can do is drinkP5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

P12 Customer Experience P13-15 Service Awards

enough fluids to prevent heat illness, and

water is generally sufficient for hydration. deplete as much as

Drink plenty of water before, during and after 30% of your body’s
time spent in the heat. With light activity, water before you feel
your body loses 2 to 3 quarts of water daily. thirsty.

In hot weather, you can lose twice that Drinking smaller

amount from sweating, critical to your body’s amounts at shorter

cooling. intervals is more

Drink water before work. Being hydrated effective than drinking
when you start work makes it easier to stay large amounts
hydrated through the day. infrequently.

Hydrate during work. Your thirst You should drink about
mechanism is not sensitive enough to be a cup of water every 15
an accurate indicator of your body’s needs. to 20 minutes, even if
you are not thirsty.

Avoid alcohol,

DO YOU HAVE A GREAT caffeine, and
soft drinks.

STORY IDEA FOR
CONVERSATIONS?

Send story suggestions to
[email protected]

Editorial Board:
Michelle Allen
Alexandrea Trujillo
Denise Herrera-Wieters

Writer: Shelley Galbraith
Design: Wall Media Designs

© 2019 HOLT CAT

2

Issue III 2019 Features CONVERSATIONS

HOLT President Hopes to Pass on the snoitasrevno6102TSUGUA/YLUJ
Challenge SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN

At a recent Rotary Club of San Antonio meeting, Corinna Holt Richter, President !netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
and Chief Administrative Officer, discussed running a family-owned business as yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
a blessing and a challenge that she hopes her children will one day experience.
Richter’s children are young, and as her 4-year-old son learns to read, he is starting ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE gni
to recognize his name painted on construction equipment around town. gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
a sa rehtegot tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
“I’m like, ‘No, that’s not yours,’” she said to laughter. “But maybe one day.” etarbelec ,stluser si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
detaler ynapmoc dna ,sesseccus fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el
Richter runs HOLT alongside her brother, Peter J. Holt, Chief Executive Officer ecnatropmi eht ot
and General Manager. They are the third generation of Holts to run HOLT CAT and ew tub – ytefas fo rof snoitulos ssucsid ".maet ruo no enoyreve ".su fo lla
are direct descendants of Benjamin Holt, who in 1904 developed the first successful ".tey ereht ton era fo saera desu sah ynapmoc ru
track-type tractor which he named the “Caterpillar.” Read the full article in the News saw kcabdeef fo cipot rojam A
section of holtcat.com. .ytinutroppo detroper seeyolpmE .noitacinummoc fo eciov eht rehtag
gnigassem pihsredael erom gniviecer sraey eerht revo evah
?nalP noitcA eht si tahW desaB seulaV ruo naht lortnoc tsoc tuoba
ot ecaps naht seitivitca erom evah eW desaB seulaV tne
yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL
seeyolpme ,noitacinummoc tneuqerf rof dekrow evah I"
:spets noitca emos gnilicnocer ytluciffid desserpxe rehto dna rallipretaC
,sdnert gnivorpmi yb dekram sA .1 nac dna srelaed taC
.su fo lla rof sucof tnatropmi na si ytefas .seulav ruo htiw snoisiced seldnah TLOH yas
sah trawetS ffeJ taht deticxe era eW naht retteb ytisrevid
ytefaS fo rotceriD wen eht sa su denioj fo boj doog a od t'ndid ew ,ylbattergeR" suoiverp ym fo yna
dna ,eH .erutluC latnemnorivnE dna eht desu ew woh gnitacinummoc
eunitnoc lliw ,maet ytefas gniworg ruo ",yevrus s'raey tsal morf noitamrofni ".sreyolpme
,saera tnemevorpmi yek no sucof ot tnediserP eciV roineS ,retxaB .K.J derahs
evah seeyolpme gnirusne gnidulcni dettimmocer evah eW" .selaS enihcaM tsom eht no des
gnicnahne ,sessecorp efas/gniloot reporp fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy .n
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" morf tnemmoc yreve
lacoL ruoY evitucexE ,tloH .J rete
ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht emoS" .reganaM lare
sa hcus ,yevrus eht ni deciov snrecnoc
.erots gnivrI eht ta sksir ytiruces gnicuder htiw denrecnoc maeT tnemeganaM t'nod snoinipo ri
dna )TML( .stluser eht ta skool
ot dettimmoc era srosnops COE .2 tnemngila ni t'nera tahw hcum yrev er
rieht htiw yllaunna eciwt gniteem ,rethciR tloH anniro
seulav ruo htiw esirpretnE
)egap kcab deunitnoc(
niatrec m'I – licnuoC snoitarepO
skniht ydobemos lliw rosnops )COE(
".ngila yeht dna uoy htiw rentrap

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

Corinna Holt Richter speaking at the Rotary Club.

Five More Locations Awarded Five Stars

Fifteen HOLT CAT locations have been transformed for the Retail Customer Experience (RCE). It’s been a journey and a large team effort
with three years of meetings, strategy, pilot testing, training, and finally full retail transformation. Did you know for every 10 machines sold,
8 are skid steers, backhoe loaders, mini-excavators and compact track loaders? RCE is a new way of doing business at HOLT and our answer
to growth in the Building Construction Products (BCP) market. At our store locations, the retail customer feels secure, appreciated, and can
transact a new machine sale in two hours.

RCE transformation is only the beginning, with a continuing need for maintenance and upkeep. Our Local Management Teams (LMTs) in
Austin, Bridgeport, Cleburne, Corpus Christi, North Dallas, Edinburg North, Fort Worth, Irving, Laredo, Lewisville, Little Elm, San Antonio,
Sulphur Springs, Victoria, and Waco work with an RCE maintenance checklist each month to review any needs and to ensure all that has been
transformed is in tip top shape. They report back to Sabine Fritz, Marketing Manager-San Antonio. Sabine assists with any maintenance and
merchandising needs.

Six RCE store locations recently underwent a Caterpillar Retail Five Star Assessment. It entailed a one-hour walk-around inspection with
Marta Sevilla, Caterpillar Retail Development Consultant,
and Sam Jackson, Caterpillar Marketing/Sales Operations
Rep. They ran through a hefty Caterpillar checklist to inspect
overall store appearance, cleanliness, wayfinding signage,
friendliness of staff, safety procedures, machine inventory and
display area, price tags, sales literature, ability to transact a
machine sale in two hours, and more.

The HOLT CAT Lewisville retail display area. Austin, Fort Worth, Lewisville, North Dallas, and San
Antonio received a Five Star Rating. Bridgeport received a
four star rating, an ‘A’ in our book, and Caterpillar’s too, as
Bridgeport did not qualify for five stars because we do not
have a full-time retail sales associate/sales coordinator on
staff at the location. Waco, Cleburne, and Sulphur Springs
previously received Five Star Ratings. Four more stores will
undergo the Five Star Assessment by Caterpillar later this
year. All LMTs and store employees deserve a big HIGH 5
for the hard work they have put into maintaining the RCE.

3

onversationsCONVERSATIONS JULY/AUGUST 2016 Features Issue III 2019

The Most Interesting Person at HOLT Step Challenge
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES Winners

Happens When 1,259 People Speak? We Listen! Thank you to everyone who
participated in the step challenge! It
He doesn’t have problems, only solutions.Results of the 2016 VBL Employee Engagement Survey has been fun to see how competitive
our HOLT family is.
Executive Vice President/Chief your co-workers to
Administrative Officer, added, "This review your store's "I'm glad that we Congratulations to our top steppers:
ng Nathan Rezac, Parts Counter Sales 1-Tyler,surveyletsusknowwhatisworking,what results, celebrate at the time) and the other PSSRs wanted the Top Three Individual Steppers
are coming same device for their full-sized iPads, so I Robert Harris, San Antonio
designed and printed one,” recounted Nathan. 1,263,708 Total Steps
successes, and together as a He noticed a broken part on the office tape Gregory Breckwoldt, Lewisville
discuss solutions for company related dispenser, so he designed and printed a part 1,263,543 Total Steps
areas of to the importance to repair that, too. Carlos Jimenez-Rosas, Irving
opportunity. of safety – but we 1,195,415 Total Steps
ming organizations are not there yet." One day, Brad Bjork, Parts Manager-
loyee engagement Longview, approached Nathan to order the Top Three Team Steppers
parts for an XHP jumper plug, an electrical Walker TX 1st Rangers
is the most interesting person at HOLT.ereason:"Noneof part for a skid steer loader. Brad says, “This 630,671 Average Steps
part number had been backordered for quite Cleburne Shreddin’ Machines
l of us." a while, but Nathan helped me in the past. 613,534 Average Steps
r company has used While we were talking, I mentioned that Team Jazzy
the last one we built in-house didn’t look 607,728 Average Steps
Nathan graduated in 2015 from the Southatherthevoiceof as professional as they would normally if
isn't, and what needs to be changed. It is What is the Action Plan? ordered as a group. Nathan found a solution
important for us to listen to the voice of by creating a back cap cover that fits perfectly
everyone on our team." over the plug to make it look much more
A major topic of feedback was professional. He went home and printed it.”
communication. Employees reported
receiving more leadership messaging
about cost control than our Values Based
Leadership culture. Mixed with less
frequent communication, employees
have over three years

Dakota School of Mines with a degree inntValuesBased
expressed difficulty reconciling some We have more activities than space to
decisions with our values. list. Here are brief reviews of several key
"Regrettably, we didn't do a good job of action steps:
"I have worked for
Caterpillar and other 1. As marked by improving trends,
safety is an important focus for all of us.
engineering.Cat dealers and can We are excited that Jeff Stewart has

say HOLT handles
diversity better than communicating how we used the
information from last year's survey," joined us as the new Director of Safety
shared J.K. Baxter, Senior Vice President and Environmental Culture. He, and
Machine Sales. "We have recommitted our growing safety team, will continue
to focus on key improvement areas,
any of my previous

“I like taking small problems and coming upemployers."
d on the most
We believe this is vital

with solutions,” says Nathan. He bought a 3DentwithourVision,
as a team to communicate the value of including ensuring employees have
employee feedback and keep everyone proper tooling/safe processes, enhancing
up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions."
very comment fromYour Local
Management Team
printer and was soon using it to find solutionsterJ.Holt,Executive(LMT) and
Enterprise
ral Manager. "Some

by creating small parts.opinionsdon't
"I really can't say coaching, and recognizing groups that
the decisions I am consistently demonstrate safe behaviors.
concerned with They will also address specific safety
aren't in alignment concerns voiced in the survey, such as
with our values reducing security risks at the Irving store.

ooks at the results. Operations Council – I'm certain 2. EOC sponsors are committed to
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their
rinna Holt Richter, partner with you and they align."
(continued back page)
“Lee Wallace came to me and showed meP2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

a device used with iPad Minis. Lee (a PSSRP12 Customer Experience P13-15 Service Awards

Apparently, these are only a few examples
of Nathan’s work ethic and generous nature,
seeing challenges and fixing them without
thinking of what he will get in return.

Throwback: The Great War

A Holt artillery tractor in use by the French Army in the Vosges during the spring of 1915. During World War I, almost all of Holt’s production was military
materiel. Its tractors were widely used by the Allies to supplant horses pulling heavy artillery and tow supply trains. Holt tractors also played a part, to varying
degrees, in the development of military tanks in Europe. Holt’s equipment was credited with helping the Allies to win the war.

4

Issue III 2019 Features CONVERSATIONS

Go Green: Borrow Pat Trotzuk snoitasrevno6102TSUGUA/YLUJ
Instead of Buying Sales Coordinator
Tale of Two
One thing we can agree on is that Little Elm SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
we all have too much stuff. Even for 1 Year of Service
minimalists, things can accumulate. !netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
For the items that we might use only Paul Cosper
occasionally, why not borrow them? Vice President-Power yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
Systems Division Sales
A ladder, special tool, or other equipment Here we have a tale of two; not so different from me or
might be obvious things to borrow. Think 23 Years of Service ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
of others: camping or other outdoor and ew taht dalg m'I"s'erots ruoy weiver
sports equipment; chairs and tables; etarbelec ,stluser
items for a wedding; a large kitchen item gnimoc eradna ,sesseccus
or utensil; luggage; or books. By not
buying every tool or piece of gear you’ll you. Look below and search for clues. Can you tell whoseasarehtegotrof snoitulos ssucsid
need during your lifetime, you can save fo saera
time, your sanity, space in your home detaler ynapmoc
and, of course, a ton of money. .ytinutroppo
ecnatropmi eht ot
The key to borrowing is making sure
you’re willing to loan out your useful tale is whose? Answers on page 7.ewtub–ytefasfo
items, too. It’s also crucial to treat other ".tey ereht ton era
people’s property with care and respect, sihT" ,dedda ,reciffO evitartsinimdA gni
the way you want to be treated. There’s tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
another benefit: you just might get to si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
know your neighbors, coworkers, and fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el
friends better.
".maet ruo no enoyreve ".su fo lla
Wellness Tip: Standing saw kcabdeef fo cipot rojam A
versus Sitting detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
1) What is an item on your bucket list??nalPnoitcAehtsitahW gnigassem pihsredael erom gniviecer fo eciov eht rehtag
The debate rages on: is standing or ot ecaps naht seitivitca erom evah eW desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
sitting at work better for your health? yek lareves fo sweiver feirb era ereH .tsil
Sedentary lifestyles are linked to obesity, :spets noitca ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
high blood pressure and heart disease. a) Vacation in Australia ,sdnert gnivorpmi yb dekram sA .1 seeyolpme ,noitacinummoc tneuqerf
However, according to a recent NPR .su fo lla rof sucof tnatropmi na si ytefas emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
report, all sitting is not the same. b) Finish my novel sah trawetS ffeJ taht deticxe era eW rehto dna rallipretaC
.seulav ruo htiw snoisiced nac dna srelaed taC
Sitting in front of the TV for a longer ytefaS fo rotceriD wen eht sa su denioj fo boj doog a od t'ndid ew ,ylbattergeR" seldnah TLOH yas
period of time is more detrimental than naht retteb ytisrevid
sitting at work, where you’d have the eht desu ew woh gnitacinummoc
tendency to get up and walk around often ",yevrus s'raey tsal morf noitamrofni suoiverp ym fo yna
enough to offset the risks of sitting. We dna ,eH .erutluC latnemnorivnE dna
also tend to watch TV after a large meal eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs
or while enjoying a snack, which is a ".sreyolpme
poor combination.
2) What’s the last book you read?,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM tsom eht no des
So, if you’re sitting for a long time, get evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
up every 20 to 30 minutes. It’s good for gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
your heart. yb decneulfni segnahc eht no etad ot pu
ytefas reep-ot-reep fo erutluc ruo .n
taht spuorg gnizingocer dna ,gnihcaoc morf tnemmoc yreve
evitucexE ,tloH .J rete
a) “The Collected Works of Sir Arthur Conan Doyle”.sroivahebefasetartsnomedyltnetsisnoc emoS" .reganaM lare
ytefas cificeps sserdda osla lliw yehT
sa hcus ,yevrus eht ni deciov snrecnoc t'nod snoinipo ri

b) “The Go-Giver” by Bob Burg.erotsgnivrIehttasksirytirucesgnicuder
".snoitseggus ruoy
yas t'nac yllaer I"
lacoL ruoY
ma I snoisiced eht

htiw denrecnoc maeT tnemeganaM
dna )TML(
tnemngila ni t'nera

seulav ruo htiw esirpretnE

ot dettimmoc era srosnops COE .2 niatrec m'I – licnuoC snoitarepO .stluser eht ta skool
rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE(
3) What are your hobbies? tahw hcum yrev er
)egap kcab deunitnoc( ".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro

a) Writing, playing music, home improvement, videokcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

production, shredding my kids in classic video games

b) Cooking, sporting clays, fishing, wing shooting, golf

4) What is your favorite meal?
a) Fried chicken, mashed potatoes, biscuits and gravy
b) Mom’s southern fried chicken

5) What is your favorite movie?
a) Band of Brothers
b) The Shawshank Redemption

6) What is something you think everyone should do at
least once in their life?

a) Overcome some sort of major adversity
b) White water rafting

“The As B.D. Holt often said...

best is yet to come.”
Be CtChoaennSgfwiyroraohsfttuitwuclpfhaaierntaieitrfodnosanSdrotpsthwWnrpaitiesontItoNaenpPrgieshnarymignrst&aoactIsChiicDAleleholteMahaniInvselvFleHseetuplhunorOeasiegpsLngaemTIiettIs:ieoescdnsnnuouu,stenf-mS@fStloeeebahfsnenbtoCir!aolAotagrcnnn!Davtdotie.rncperosiacoamrt,oatirogrnoasfp?h in

5

CONVERSATIONS Local News Issue III 2019
onversationsJULY/AUGUST2016
Irving Mike Lacy and John Baldwin at LH Lacy’s
Corpus ChristiNEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES anniversary.
Celebrating Customer LH Lacy
Happens When 1,259 People Speak? We Listen! Proud United Way Trophy Display
In May, HOLT customer LH Lacy, a Dallas-
Results of the 2016 VBL Employee Engagement Survey based construction company, celebrated its Lori Trim, Customer Service Coordinator-
Helping With School Supplies 100th year in business. Lacy was one of Irving, pictured left, proudly displays her
Executive Vice President/Chief your co-workers to Darr Equipment’s first customers in the early team’s giant United Way trophy year round.
Administrative Officer, added, "This review your store's "I'm glad that we 1950s, and continued on with HOLT after Lori’s team, the Dirty Ratchets, won a
ng survey lets us know what is working, what results, celebrate are coming it acquired Darr in 2002. John Baldwin, PVC ring toss during the Irving United
Sales Representative-Irving, presented an Way campaign. Colleague Robbie Tedder,
successes, and together as a anniversary gift on behalf of HOLT to Mike Service Manager-Irving, says, “Lori was
discuss solutions for company related Lacy during the celebration. Others attending really happy and proud of her team.”
areas of to the importance included Bryan Hawthorne, Regional Sales Congratulations, Lori! Contributed by Patty
opportunity. of safety – but we Manager-Irving; Nathan Lowe, Regional Dooley
ming organizations are not there yet." Sales Manager-Irving; Holden Kirksey,
PSSR-Irving; and Stefanie Charles,
The United Way of the Coastal Bend calledloyeeengagement Financial Mktg Representative 1-Irving.
Contributed by Stefanie Charles
e reason: "None of
l of us."

needing help unloading 14 pallets, aboutrcompanyhasused
isn't, and what needs to be changed. It is What is the Action Plan?
important for us to listen to the voice of We have more activities than space to
everyone on our team." list. Here are brief reviews of several key
A major topic of feedback was
communication. Employees reported
receiving more leadership messaging
about cost control than our Values Based
Leadership culture. Mixed with less
ather the voice of
have over three years

27,000 pounds, of school supplies. TheyntValuesBased
frequent communication, employees
expressed difficulty reconciling some action steps:
decisions with our values. 1. As marked by improving trends,
"Regrettably, we didn't do a good job of safety is an important focus for all of us.
communicating how we used the We are excited that Jeff Stewart has
joined us as the new Director of Safety
"I have worked for

didn’t have the manpower, loading dock,Caterpillarandother

Cat dealers and can
say HOLT handles

or forklift to get the work done, so Alvindiversitybetterthan
any of my previous information from last year's survey," and Environmental Culture. He, and
shared J.K. Baxter, Senior Vice President
Machine Sales. "We have recommitted our growing safety team, will continue
as a team to communicate the value of to focus on key improvement areas,
including ensuring employees have
employers."

Thomas, Parts Manager-Corpus Christi, anddonthemost
We believe this is vital employee feedback and keep everyone proper tooling/safe processes, enhancing

George Salazar, Parts Warehouse Lead-entwithourVision, up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety
concerned with concerns voiced in the survey, such as
aren't in alignment reducing security risks at the Irving store.
with our values 2. EOC sponsors are committed to
very comment from
– I'm certain
Corpus Christi, (pictured below) stepped interJ.Holt,Executive

ral Manager. "Some
opinions don't

to help. Contributed by Diane Thomasooksattheresults.
Your Local
Management Team
(LMT) and
Enterprise
Operations Council
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their
rinna Holt Richter, partner with you and they align."
(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
P12 Customer Experience P13-15 Service Awards

Cleburne

HOLT Receives Chamber Award

Elijah Hradek, Service Manager 2- We could
Cleburne, and Tony Spalding, Director of always
Internship & Apprentice Programs-Irving use your
(pictured right), accepted the Cleburne photographs in
Chamber’s 2019 Adopter of the Year Award Conversations!
on behalf of HOLT CAT at the Chamber’s
quarterly luncheon in April. Send them in the
largest file size
The Adopt-a-School program is a partnership High School to offer students paid internships
with Cleburne ISD and the chamber to enable for those who want to pursue a career in the possible to
students to participate in unique activities, heavy equipment industry. Contributed by [email protected]
expose them to new ideas and opportunities, Elijah Hradek
and provide much-needed equipment and
materials for teachers and schools.

HOLT was nominated for the award by the
district’s Career & Technical Education
department for partnering with Cleburne

6

Issue III 2019 Local News CONVERSATIONS

San Antonio snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN

!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

HOLT Hosts Customer ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE gni
Experience Conference gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
a sa rehtegot tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
etarbelec ,stluser si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
detaler ynapmoc dna ,sesseccus fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el
ecnatropmi eht ot
ew tub – ytefas fo rof snoitulos ssucsid ".maet ruo no enoyreve ".su fo lla
".tey ereht ton era fo saera desu sah ynapmoc ru
saw kcabdeef fo cipot rojam A
.ytinutroppo detroper seeyolpmE .noitacinummoc fo eciov eht rehtag
gnigassem pihsredael erom gniviecer sraey eerht revo evah
On June 12 and 13, 52 Caterpillar dealers ?nalP noitcA eht si tahW desaB seulaV ruo naht lortnoc tsoc tuoba
and 37 Caterpillar employees from North ot ecaps naht seitivitca erom evah eW desaB seulaV tne
and South America attended the 2019 yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL
Caterpillar Customer Experience Conference seeyolpme ,noitacinummoc tneuqerf rof dekrow evah I"
at our San Antonio headquarters. The :spets noitca emos gnilicnocer ytluciffid desserpxe rehto dna rallipretaC
goal of the meeting was to network on ,sdnert gnivorpmi yb dekram sA .1 nac dna srelaed taC
customer experience and the retail customer .su fo lla rof sucof tnatropmi na si ytefas .seulav ruo htiw snoisiced seldnah TLOH yas
experience. HOLT Machine and Power sah trawetS ffeJ taht deticxe era eW naht retteb ytisrevid
Systems customers participated in a panel ytefaS fo rotceriD wen eht sa su denioj fo boj doog a od t'ndid ew ,ylbattergeR" suoiverp ym fo yna
where dealers had the opportunity to ask dna ,eH .erutluC latnemnorivnE dna eht desu ew woh gnitacinummoc
questions about customer service, customer eunitnoc lliw ,maet ytefas gniworg ruo ",yevrus s'raey tsal morf noitamrofni ".sreyolpme
needs, and how to improve. ,saera tnemevorpmi yek no sucof ot tnediserP eciV roineS ,retxaB .K.J derahs
evah seeyolpme gnirusne gnidulcni dettimmocer evah eW" .selaS enihcaM tsom eht no des
Contributed by Denise Wieters gnicnahne ,sessecorp efas/gniloot reporp fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy .n
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" morf tnemmoc yreve
lacoL ruoY evitucexE ,tloH .J rete
ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht emoS" .reganaM lare
sa hcus ,yevrus eht ni deciov snrecnoc
.erots gnivrI eht ta sksir ytiruces gnicuder htiw denrecnoc maeT tnemeganaM t'nod snoinipo ri
dna )TML( .stluser eht ta skool
ot dettimmoc era srosnops COE .2 tnemngila ni t'nera tahw hcum yrev er
rieht htiw yllaunna eciwt gniteem ,rethciR tloH anniro
seulav ruo htiw esirpretnE
)egap kcab deunitnoc(
niatrec m'I – licnuoC snoitarepO
skniht ydobemos lliw rosnops )COE(
".ngila yeht dna uoy htiw rentrap

Meg Paulus kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
HOLT Ventures Featured Online sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

Meg Paulus, Venture Partner, was Larry Mills in his garage.
interviewed in a June article on Xconomy.
com. Meg has been in the lead role of HOLT Mills Teaches Life Lessons
Ventures for just a few months, taking over
for former partner Adam Bridgman, who left A recent San Antonio Express News article
to run another investment firm with Peter featured Larry Mills, Executive Vice
Holt. Paulus has now closed a few deals as President, using his cars, along with an
the partner for HOLT Ventures, including extensive collection of art, to teach strategy
participation in a $5.5 million Series A and marketing, team building and leadership
funding round for Interplay Learning, which skills. Dozens have toured his garage,
offers training for workers in electrical, learning life and business lessons illustrated
mechanical, and industrial fields using virtual by the cars and the pieces of art scattered
reality and 3D simulations. Read the full throughout. Read the full article in the News
article in the News section of holtcat.com. section of holtcat.com. Contributed by Joe
Contributed by Edward Craner Carreon

Visitors from Cat dealers across the US at the
customer experience meeting at HOLT.

Toys For Tots Drive A Success!

Pictured right, San Antonio employees from
HOLT CAT and Texas First Rentals donated
more than 250 new toys for the Toys for Tots
campaign this past year. The best is yet to
come. Contributed by Denise Peña

Answers to Tale of Two on Page 5: 1. (a) Vacation in Australia (Paul) (b) Finish my novel (Pat); 2. (a) “The Collected Works of Sir Arthur Conan Doyle” (Pat)
(b) “The Go-Giver” (Paul); 3. (a) Writing, playing music, etc. (Pat) (b) Cooking, sporting clays, etc. (Paul); 4. (a) Fried chicken, mashed potatoes, biscuits and
gravy (Paul) (b) Mom’s southern fried chicken (Pat); 5. (a) Band of Brothers (Paul) (b) The Shawshank Redemption (Pat); 6. (a) Overcome adversity (Pat) (b)
White water rafting (Paul)

7

CONVERSATIONS Local News Issue III 2019

JULY/AUGUST 2016 to help with the burdens of family separation Austin
and hardship through direct assistance with
onverSsaetgiuoinnsNEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES basic needs and historical education. Texas Rental machine working in the dirt at UT Austin.
First Rentals and HOLT Crane provided
Happens When 1,259 People Speak? We Listen! equipment for the event. Stadium Work Rescued

Texas First Rentals and HOLTResults of the 2016 VBL Employee Engagement Survey “The large wheel loader along with the Late one Friday a pin grabber, the device
Executive Vice President/Chief your co-workers to crane and American flag were the highlight which holds worktools in place, broke
Crane Support Cat Racesurveyletsusknowwhatisworking,what results, celebrate of the event. We had over 120 runners, while on the job in the stadium at UT
ng Administrative Officer, added, "This review your store's "I'm glad that we kids fun runners, and bikers participate in Austin. Ken Olenick, Lead Technician-
are coming this year’s Power Race,” said Bridget. “I San Antonio, called on Jeff Zaiontz, Field
realize this request takes time away from Welder 5-Austin. Jeff, who no longer drives
successes, and together as a normal operations and sincerely appreciate a truck for HOLT, insisted on taking his own
discuss solutions for company related your willingness to be part of an event vehicle to the customer’s shop. From there
areas of to the importance which supports our military and veteran he rode to the job site with the customer, and
opportunity. of safety – but we communities. Thank you!” she added. welded the part back together. It was a bit
ming organizations are not there yet." Contributed by Edward Craner unorthodox, but the customer was back in the
loyee engagement dirt in short order.
e reason: "None of “Jeff knows the value of having equipment
down,” said Ken. “He’s our top field service
Bridget Faglie, Communications Managerlofus." technician, and I can always count on him.”
isn't, and what needs to be changed. It is Thank you, Ken and Jeff, for your dedication
important for us to listen to the voice of to deliver HOLT’s legendary customer
everyone on our team." service. Contributed by Jeff Surratt
A major topic of feedback was
r company has used communication. Employees reported
ather the voice of receiving more leadership messaging What is the Action Plan?

at Caterpillar’s Industrial Power Systemshaveoverthreeyears aboutcostcontrolthanourValuesBased We have more activities than space to
nt Values Based Leadership culture. Mixed with less list. Here are brief reviews of several key
frequent communication, employees
expressed difficulty reconciling some
decisions with our values.
"Regrettably, we didn't do a good job of
communicating how we used the
"I have worked for

Division in Seguin, sent a shout out toCaterpillarandother

Cat dealers and can
say HOLT handles

Don Myrick, Vice President and Generaldiversitybetterthan
information from last year's survey," action steps:
shared J.K. Baxter, Senior Vice President 1. As marked by improving trends,
Machine Sales. "We have recommitted safety is an important focus for all of us.
We are excited that Jeff Stewart has
joined us as the new Director of Safety
and Environmental Culture. He, and
our growing safety team, will continue
to focus on key improvement areas,
any of my previous

Manager, Texas First Rentals; Austinemployers."
d on the most
We believe this is vital

Cowan, Branch Manager Texas FirstentwithourVision,
as a team to communicate the value of including ensuring employees have
employee feedback and keep everyone proper tooling/safe processes, enhancing
up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions."
very comment from Your Local
Management Team
Rentals-San Marcos; and David Cornali,terJ.Holt,Executive(LMT) and
Enterprise
ral Manager. "Some

Branch Manager Texas First Rentals-Sanopinionsdon't
"I really can't say coaching, and recognizing groups that
the decisions I am consistently demonstrate safe behaviors.
concerned with They will also address specific safety
aren't in alignment concerns voiced in the survey, such as
with our values reducing security risks at the Irving store.

ooks at the results. Operations Council – I'm certain 2. EOC sponsors are committed to
(EOC) sponsor will somebody thinks meeting twice annually with their
e very much what
(continued back page)
Antonio, for supporting the second annualrinnaHoltRichter, partnerwithyouand theyalign."

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

Caterpillar Seguin Power Race, benefittingP12 Customer Experience P13-15 Service Awards

the SS American Memorial Foundation. The

foundation brings military families together

Runners pose with HOLT equipment during the second annual Seguin Power Race.

Waco

Waco Hosts Family Picnic

Almost 100 people attended the 3rd Annual Waco
HOLT CAT & Texas First Rentals Family Picnic on
Saturday, April 27. The event was hosted at the Twin
Bridges Group Shelter on Lake Waco. Adults in the
group enjoyed yard-sized games such as Jenga and
Cornhole and the kiddos enjoyed face painting and
water cannons. Contributed by Melissa Light

8

Issue III 2019 High 5 Heroes CONVERSATIONS
snoitasrevno6102TSUGUA/YLUJ
Customer Del Lankford, Patriot Mining and Warehouse Clerk 2, walked to the nearest
Materials, sent an email about the legendary station and activated the horn alerting all Dina Knutson, Branch Manager Texas First
customer service provided by Trey Reed, in ear shot. Leo Dunkin, Field Service Rentals-Little Elm, sends praise to ThomasSEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
Parts Counter Sales 2-Waco. “I’ve never felt Supervisor 2, walking down the center Manager 2-Little Elm.!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
like I’ve had a good relationship with HOLT aisle, took action from Keith’s alert and Mejorado, Service yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
until now,” writes Del. blared the horn into the back shop. Verbal
communication commenced and everyone “We had a 303 that we needed some workotsrekrow-ocruoy
“Trey has taken the time to communicate was safely evacuated outside. After the ew taht dalg m'I" s'erots ruoy weiver feihC/tnediserP eciV evitucexE
with me by phone, email, and text. I am building was clear, Daniel Smith, Field sihT" ,dedda ,reciffO evitartsinimdA
surely not your biggest customer but I Service Supervisor 1, investigated to discover gnimoc eraetarbelec ,stluser gni
really appreciate the big service Trey gives the line was for compressed air, thankfully. a sa rehtegotdna ,sesseccus
us. There have been times when I could Everyone came back to work and Matt
aftermarket some things but I go with Trey to Niver, Lead Technician, repaired the line. done on the pin holes on the stick. This wasdetalerynapmocrof snoitulos ssucsid
cut down the hassle. Thank you!” The Longview LMT recognizes the Longview fo saera
machine campus for your dedication to ecnatropmi eht ot
Great job, Trey. We appreciate you working HOLT’s values. It is because of you that we ew tub – ytefas fo.ytinutroppo
to deliver legendary customer service and truly have a safe, productive and fulfilling
keep up the good work. work environment. a sold machine and the customer wanted to".teyerehttonera
tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
The Longview campus has no fire alarm si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
system. Through the collective voice of fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el
employees, an air horn alternative is used
with annual drills. In June, they paid off. ".maet ruo no enoyreve ".su fo lla
saw kcabdeef fo cipot rojam A
Due to various events, the service manager, detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
parts manager, and parts warehouse gnigassem pihsredael erom gniviecer fo eciov eht rehtag
supervisor were not on site, but as we know, desaB seulaV ruo naht lortnoc tsoc tuoba
leadership comes from more than a title. pick it up ASAP. Andrew Cordero, Branch?nalPnoitcAehtsitahW sraey eerht revo evah
ot ecaps naht seitivitca erom evah eW
A forklift was putting parts stock into place ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
on a high rack when, while backing, the mast seeyolpme ,noitacinummoc tneuqerf
hit a hanging metal line. Not knowing what emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
the line contained, Keith Lawson, Parts rehto dna rallipretaC
.seulav ruo htiw snoisiced nac dna srelaed taC
fo boj doog a od t'ndid ew ,ylbattergeR" seldnah TLOH yas
yek lareves fo sweiver feirb era ereH .tsil
:spets noitca

Service Manager Texas First Rentals-Little,sdnertgnivorpmiybdekramsA .1
.su fo lla rof sucof tnatropmi na si ytefas

Elm, emailed Thomas and he and his crewsahtrawetSffeJtahtdeticxeeraeW
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc naht retteb ytisrevid
were able to start and complete the workdna,eH.erutluClatnemnorivnEdna
",yevrus s'raey tsal morf noitamrofni suoiverp ym fo yna
eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs ".sreyolpme

,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM tsom eht no des
lativ si siht eveileb eW
the next day, allowing us to get it deliveredevah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa ,noisiV ruo htiw tne
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme .n
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu morf tnemmoc yreve
taht spuorg gnizingocer dna ,gnihcaoc".snoitseggus ruoy evitucexE ,tloH .J rete
yas t'nac yllaer I" lacoL ruoY emoS" .reganaM lare
to the customer quickly. This is the type of.sroivahebefasetartsnomedyltnetsisnocma I snoisiced eht
ytefas cificeps sserdda osla lliw yehThtiw denrecnocmaeT tnemeganaM t'nod snoinipo ri
sa hcus ,yevrus eht ni deciov snrecnoctnemngila ni t'neradna )TML(
seulav ruo htiw esirpretnE
partnership we continue to see from the weld.erotsgnivrIehttasksirytirucesgnicuder
shop and it’s a great example of how HOLTotdettimmocerasrosnopsCOE .2 .stluser eht ta skool
rieht htiw yllaunna eciwt gniteem tahw hcum yrev er
)egap kcab deunitnoc( ,rethciR tloH anniro
niatrec m'I – licnuoC snoitarepO
skniht ydobemos lliw rosnops )COE(
dna uoy htiw rentrap
".ngila yeht

and Texas First share a mutual desire tokcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

succeed!”

Thank you for all of your hard work, Thomas,
and our gratitude to your team.

Melissa Light, Rental Operations Manager-
Waco, sent a recent note to Justin Alls, Parts
Warehouse Clerk 3-Waco. She said, “Thanks
for all of your help the other day. You went
above and beyond the role of your job by
helping out with the movement of the dock
and helping unload the trucks on Tuesday
morning when we had trucks lined up
everywhere.”

Justin, your mutual desire to succeed is
admirable, and we’re thankful for you.

American Wounded
Heroes Turkey Hunt

Through the Military Warriors Support
Foundation, two wounded veterans,
Bernadette Langford and Crystal Frederick,
and the spouse of a veteran, Hailey Soto,
spent time hunting in April with Nathan
Ballard, Ranch Manager, and Alex Huerta,
Ranch Assistant Manager, at La Oruga,
HOLT’s hunting lease on the King Ranch in
South Texas. Peter J. Holt, Chief Executive
Officer and General Manager, donated the
hunt to a charity fundraiser. Contributed by
Nathan Ballard

Alex Huerta, left, and Nathan Ballard, right, with Military Warriors Support Foundation hunters.

9

CONVERSATIONS Wellness Issue III 2019

onversationsJULY/AUGUST2016 Share your
Hydrate and Feel Great: The HOLT Water Challenge!NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES story with
Happens When 1,259 People Speak? We Listen! Conversations.

Results of the 20T16hViBsL Emfoplouyere-EwngaegeemkentnSuurvetyrition challenge will teach you about the benefits of proper hydration: Submit it to
Executive Vice President/Chief your co-workers to [email protected]!
Administrative Officer, added, "This

increased energy, improved focus, better moods and more! To participate, simply track yoursurveyletsusknowwhatisworking,what
ng review your store's "I'm glad that we
results, celebrate are coming
ming organizations
loyee engagement successes, and together as a
e reason: "None of discuss solutions for company related
l of us." areas of to the importance
r company has used opportunity. of safety – but we
ather the voice of isn't, and what needs to be changed. It is are not there yet."
have over three years important for us to listen to the voice of
nt Values Based
daily water intake on the HOLT Total Wellness Portal. Complete the challenge and you’ll beeveryoneonourteam."
"I have worked for
Caterpillar and other A major topic of feedback was
Cat dealers and can communication. Employees reported
say HOLT handles
diversity better than entered in a drawing for a prize.receiving more leadership messaging
any of my previous What is the Action Plan?

employers." about cost control than our Values Based We have more activities than space to
Leadership culture. Mixed with less
d on the most frequent communication, employees
We believe this is vital
ent with our Vision, Hydrate and Feel Great: How It Worksexpressed difficulty reconciling some

. decisions with our values.
very comment from
ter J. Holt, Executive • The challenge runs July 22 to August 18, 2019."Regrettably,wedidn'tdoagoodjobof
ral Manager. "Some communicating how we used the list. Here are brief reviews of several key
opinions don't action steps:
ooks at the results. 1. As marked by improving trends,
e very much what safety is an important focus for all of us.
rinna Holt Richter, We are excited that Jeff Stewart has
joined us as the new Director of Safety
information from last year's survey," and Environmental Culture. He, and
• You will receive a weekly newsletter with wellbeing education and tips for maintainingsharedJ.K.Baxter,SeniorVicePresident ourgrowingsafetyteam,willcontinue
Machine Sales. "We have recommitted to focus on key improvement areas,
as a team to communicate the value of including ensuring employees have

proper hydration.employee feedback and keep everyone proper tooling/safe processes, enhancing

up to date on the changes influenced by our culture of peer-to-peer safety
your suggestions."

• To participate, track your daily water intake (in ounces) on the portal.YourLocal

Management Team
(LMT) and

• Record 64 ounces of water 20 out of the 28 days of the challenge to complete the challenge.Enterprise
"I really can't say coaching, and recognizing groups that
the decisions I am consistently demonstrate safe behaviors.
concerned with They will also address specific safety
aren't in alignment concerns voiced in the survey, such as
with our values reducing security risks at the Irving store.

Operations Council – I'm certain 2. EOC sponsors are committed to
(EOC) sponsor will somebody thinks meeting twice annually with their
partner with you and they align."
(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback Place in
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
P12 Customer Experience P13-15 Service Awards

HOLT Takes 7th
Inaugural Corporate Cup

The San Antonio Sports Corporate Cup Team HOLT CAT participating in the tug of war at the Corporate Cup June 1.
concluded June 1 with a seventh place finish
for HOLT in a crowded field of 16 local San
Antonio companies in our division. The
challenge brings employees together in a fun
and active way with sports competitions, skills
events, a BBQ contest, and a wellness event on
the grounds of the University of the Incarnate
Word. The event incorporates a Charity
Challenge each year, and proceeds provide
sports and fitness programs for the youth of
our community, especially those who are
underserved. Join us next year!

Wellness Story: Raymond Clark

Raymond Clark, Custodian Driver- started walking on a daily basis during
Longview, started working for HOLT lunch break and in the evenings.
in 2010. When hired, he was a robust
young man, weighing close to 300 Raymond’s weight goal is 200 pounds,
pounds. In late 2017 he started feeling and he is currently at 210 pounds. His
tired and noticed his joints were waist has shrunk from 46 inches to 36
bothering him. He also was having inches. Raymond said, “I realize that I
problems with his belt rubbing his am 46 years old, but I feel like I am 25
waistline where he has a surgery scar. again!”

Deciding it was time for a lifestyle We congratulate Raymond on this
change, Raymond changed his eating accomplishment and hope he can be an
habits, cutting out vending machine encouragement to others. Contributed by
snacks and fast food. Raymond also Robbye Burk and Brad Cox

10

Issue III 2019 CONVERSATIONS

Customer Experience 6102TSUGUA/YLUJ

snoitasrevnoacknowledgement that they care about their
customers’ needs. Feedback has been goodSEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
JCP IS OWNING IT !netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH

By Denise Herrera-Wieters, and most likely becausyeevrcuSutnsemtoegmagneE eresyolfpmeEeLBlVt6h10e2 eht fo stluseR
Director, Marketing & Customer
Experience retail chain cares. ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE gni
ew taht dalg m'I" s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
gnimoc era etarbelec ,stluser tahw ,gnikrow si tahw wonk su stel yevrus

Can something as simple as a cold bottle ofasarehtegot
detaler ynapmoc
ecnatropmi eht ot
ew tub – ytefas fo
".tey ereht ton era
dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi snoitazinagro gnimr
rof snoitulos ssucsid fo eciov eht ot netsil ot su rof tnatropmi tnemegagne eeyolp
fo enoN" :nosaer el
fo saera ".maet ruo no enoyreve
.ytinutroppo saw kcabdeef fo cipot rojam A ".su fo lla

water on a hot day, stopping to give directions?nalPnoitcAehtsitahW
detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
gnigassem pihsredael erom gniviecer fo eciov eht rehtag
ot ecaps naht seitivitca erom evah eW desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
seeyolpme ,noitacinummoc tneuqerf
to the PSD Service Shop, returning a call inyeklarevesfosweiverfeirberaereH.tsil
:spets noitca
emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
.seulav ruo htiw snoisiced rehto dna rallipretaC
nac dna srelaed taC
fo boj doog a od t'ndid ew ,ylbattergeR" seldnah TLOH yas
less than 30 minutes, or helping a customer,sdnertgnivorpmiybdekramsA .1
.su fo lla rof sucof tnatropmi na si ytefas
sah trawetS ffeJ taht deticxe era eW
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc naht retteb ytisrevid
",yevrus s'raey tsal morf noitamrofni
to the car with their parts be our answer todna,eH.erutluClatnemnorivnEdna suoiverp ym fo yna
eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs ".sreyolpme

,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM tsom eht no des
fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
yb decneulfni segnahc eht no etad ot pu
owning it? Try it, take a moment, make aevahseeyolpmegnirusnegnidulcni .n
gnicnahne ,sessecorp efas/gniloot reporp morf tnemmoc yreve
ytefas reep-ot-reep fo erutluc ruo evitucexE ,tloH .J rete
moment - it’s your moment!taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy emoS" .reganaM lare
My personal favorite HIGH 5 is No. 4: Own to do with babies that need to be fed, bored .sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" lacoL ruoY
It - It’s Your Moment. In this commandment children and spouses, and significant others ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht t'nod snoinipo ri
we ask employees to work like you own it that just don’t want to shop. sa hcus ,yevrus eht ni deciov snrecnoc htiw denrecnoc maeT tnemeganaM
and take ownership of the customer solution. .erots gnivrI eht ta sksir ytiruces gnicuder tnemngila ni t'nera dna )TML(
It’s called the “Take a Moment...Make the seulav ruo htiw esirpretnE

ot dettimmoc era srosnops COE .2 niatrec m'I – licnuoC snoitarepO .stluser eht ta skool
rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE( tahw hcum yrev er
".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro
)egap kcab deunitnoc(

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

Is this sometimes easier said than done? Moment” Lounge, located in what was

Another question to help frame it up – do traditionally the second floor appliance

you feel empowered to take ownership of the and furniture retail area. Customers, bored

customer solution? Here’s another one or two, spouses, children, anyone can relax on

do we have to solve every issue to satisfy the comfortable sofas, tables, and even a counter

customer, or can we simply make them feel with stools. The area is bright, colorful and

better and leave them with the confidence that customers can simply kick back, rest their

we’re working on their situation? tired feet, surf their phone, or feed and quiet a

Whew. That’s a lot to address. fussy child.

JC Penney, a department store chain primarily JC Penney is working through a lot right
found in suburban malls, recently addressed now, including sinking sales and market
a customer stressor with an imaginative idea share, and another re-brand. Their new
that cost pennies. It solved the issue of what lounge won’t solve all their issues. Yet, it’s

HIGH 5 Heroes Values in Action Safety Matters

“Kasey was a tremendous help. Seriously, Jason Currin, Field Service Technician A fellow commercial driver called HOLT
she was awesome,” said customer Cynthia 4-Tyler, recognizes Roger Smith, Field and reported on Jerry Newton, Field Service
Mendez, REBCON, Inc., about Kasey Davis, Service Technician 6-Tyler, for his daily Tech 3-San Antonio, as he was driving in the
Credit Administration Representative-Irving. hard work and dedication. Jason writes, San Antonio area during bad weather.
“Roger is the first to step up and take the
Mendez had questions about a recent initiative on learning new things. He’s The caller said, “You probably don’t hear
transaction and was thrilled with the help she been here over 30 years and still wants to this often, but as a fellow driver, I appreciate
received. She wrote that Kasey, “went above learn. As technology advances, technicans courteous driving. Your employee is driving
and beyond and her efforts were greatly face more challenges. I encourage him to a pretty big truck that we can’t see around.
appreciated.” continue pushing to get better because it When the traffic in front of him slowed
helps us all be better at what we do. His suddenly, he turned on his yellow flashing
Thank you, Kasey, for demonstrating a positive attitude and the influence he has lights to let people around him know that the
caring attitude and owning the moment. We on up-and-coming technicians make him a traffic was stopped. He definitely prevented
appreciate you! vital part of HOLT.” an accident. We are extremely appreciative.”

Thank you, Roger, for who you are. Keep Great job, Jerry!
up the good work.

11

CONVERSATIONS Enterprise News Issue III 2019

onversationsJULY/AUGUST2016 employment who do not already have a job.
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES
HOLT’S TALENT MANAGEMENT As we compete for this scarce talent, we
Happens When 1,259 People Speak? We Listen! are continually assessing what sets us apart
Results of the 2016 VBL Employee Engagement Survey from other companies in the industries we
serve. This is commonly understood to be our
ng Executive Vice President/Chief your co-workers to "I'm glad that we STRATEGY “Employee Value Proposition,” or EVP. The
ming organizations Administrative Officer, added, "This review your store's are coming four major components of our EVP are: Our
loyee engagement survey lets us know what is working, what results, celebrate together as a Values, Unparalleled Leadership, Meaningful
e reason: "None of isn't, and what needs to be changed. It is successes, and Work, and Workplace Excellence. Our
l of us." important for us to listen to the voice of discuss solutions for company related Talent Management Strategy fully supports
everyone on our team." areas of to the importance our EVP across all dimensions, increasing
A major topic of feedback was opportunity. of safety – but we our competitiveness for precious talent and
are not there yet." sustaining an exceptional work environment
for those of us who have already chosen
r company has used communication. Employees reported What is the Action Plan? By Beki Hutchison, HOLT.
ather the voice of receiving more leadership messaging We have more activities than space to Senior Vice President -
have over three years about cost control than our Values Based list. Here are brief reviews of several key Human Resources As you consider all of the resources available
nt Values Based Leadership culture. Mixed with less action steps: to you for career progression, I hope you
frequent communication, employees 1. As marked by improving trends, find the Talent Management Strategy graphic
"I have worked for expressed difficulty reconciling some safety is an important focus for all of us. useful. Please make sure that you take full
Caterpillar and other decisions with our values. We are excited that Jeff Stewart has advantage of our internal network of leaders
Cat dealers and can "Regrettably, we didn't do a good job of joined us as the new Director of Safety for coaching, mentoring, and guidance. We
say HOLT handles communicating how we used the and Environmental Culture. He, and are all here to help each other. Because one
diversity better than information from last year's survey," our growing safety team, will continue of us is not as good as all of us working
any of my previous shared J.K. Baxter, Senior Vice President collaboratively to be LEGENDARY.

employers."

d on the most Machine Sales. "We have recommitted to focus on key improvement areas,
We believe this is vital as a team to communicate the value of including ensuring employees have
ent with our Vision, employee feedback and keep everyone proper tooling/safe processes, enhancing
up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety
concerned with concerns voiced in the survey, such as
aren't in alignment reducing security risks at the Irving store.
with our values
very comment from
ter J. Holt, Executive
ral Manager. "Some

There are a multitude of resources to helpopinionsdon't
Your Local 2. EOC sponsors are committed to Talent Planning; Talent Acquisition;
Management Team
(LMT) and
Enterprise
ooks at the results. Operations Council – I'm certain
with your career at HOLT. We are keenlyrinnaHoltRichter, partnerwithyouand theyalign." Onboarding & Integration; Performance
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their

(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback Management; Individual, Leadership &
Management Development; and Succession,
focused on making sure they are easilyP5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

P12 Customer Experience P13-15 Service Awards

available and accessible to you in your

development journey. The HOLT Talent Readiness & Retention. While all are

Management Strategy graphic helps describe individually critical to the HOLT employment

these resources. Not only will you have what experience, only when all six are integrated

you need to do your best work every day, but and working collaboratively are we

also get what you need to progress to greater LEGENDARY.

challenges and career opportunities in the Low unemployment rates (3.7% in Texas)
future. remind us few people are chasing vast job

Our Strategy has six primary activities that opportunities in the employment marketplace.

center around our Values Based Leadership It highlights scarcity of available talent,

Culture and the Nine Strategic Themes: with few individuals actively looking for

12

Issue III 2019 Enterprise News CONVERSATIONS

snoitasrevno6102TSUGUA/YLUJ

collective commitment to zero incidents.
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN

OBSERVATIONS FROM THE Teamwork and a m!unettusiLaelWd?keaseiprSeelptooePs9u52c,1cneeheWds:neppaH
ROAD Each store showed theyeevrluiSmtneimnegaagtniEoeneyolopmfE LBV 6102 eht fo stluseR
ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
By Edward Craner, departmental silos, putting the customer firstewtahtdalgm'I" s'erotsruoyweiver
Senior Vice President - Marketing & gnimoc era sihT" ,dedda ,reciffO evitartsinimdA gni
Strategy etarbelec ,stluser tahw ,gnikrow si tahw wonk su stel yevrus
and inter-departmental challenges second.asarehtegot
detaler ynapmoc
ecnatropmi eht ot
ew tub – ytefas fo
".tey ereht ton era
dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi snoitazinagro gnimr
rof snoitulos ssucsid fo eciov eht ot netsil ot su rof tnatropmi tnemegagne eeyolp
fo enoN" :nosaer el
fo saera ".maet ruo no enoyreve
.ytinutroppo saw kcabdeef fo cipot rojam A ".su fo lla

Further, teamwork is exemplified at the North?nalPnoitcAehtsitahW
detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
gnigassem pihsredael erom gniviecer fo eciov eht rehtag
ot ecaps naht seitivitca erom evah eW desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
seeyolpme ,noitacinummoc tneuqerf
Dallas and Lewisville stores where HOLTyeklarevesfosweiverfeirberaereH.tsil
:spets noitca
emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
.seulav ruo htiw snoisiced rehto dna rallipretaC
nac dna srelaed taC
fo boj doog a od t'ndid ew ,ylbattergeR" seldnah TLOH yas
CAT and Texas First Rentals co-locate. Both,sdnertgnivorpmiybdekramsA .1
.su fo lla rof sucof tnatropmi na si ytefas
sah trawetS ffeJ taht deticxe era eW
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc naht retteb ytisrevid
",yevrus s'raey tsal morf noitamrofni
stores work alongside each other to benefitdna,eH.erutluClatnemnorivnEdna suoiverp ym fo yna
eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs ".sreyolpme

,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM tsom eht no des
fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
yb decneulfni segnahc eht no etad ot pu
the customer and each other’s operations.evahseeyolpmegnirusnegnidulcni .n
gnicnahne ,sessecorp efas/gniloot reporp
ytefas reep-ot-reep fo erutluc ruo
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy
yas t'nac yllaer I"
ma I snoisiced eht
htiw denrecnoc
tnemngila ni t'nera
seulav ruo htiw
Finally (and probably most importantly),.sroivahebefasetartsnomedyltnetsisnoc morf tnemmoc yreve
ytefas cificeps sserdda osla lliw yehT evitucexE ,tloH .J rete
sa hcus ,yevrus eht ni deciov snrecnoc emoS" .reganaM lare
.erots gnivrI eht ta sksir ytiruces gnicuder
Over the course of the last 36 months, we A crystal clear understanding of the lacoL ruoY t'nod snoinipo ri
have been on a journey to help transform “why” behind the retail transformation: maeT tnemeganaM
HOLT’s collective approach to the retail To a person, each machine service employee
customer. The journey has taken us from could articulate the importance of solving dna )TML(
the Red River to the Rio Grande, visiting the challenges a retail customer faces and the esirpretnE
dozens of stores throughout our territory. importance of acting as an advocate for their a common language observed among allotdettimmocerasrosnopsCOE .2 .stluser eht ta skool
From Bridgeport to Texarkana; Little Elm to business success. Dozens of examples were rieht htiw yllaunna eciwt gniteem tahw hcum yrev er
Edinburg; and many locations in between, prevalent regarding how local store practices niatrec m'I – licnuoC snoitarepO
each interaction with the HOLT team has have been adapted to ensure retail customer skniht ydobemos lliw rosnops )COE(
proved inspiring. needs are met. In true HOLT fashion, we ".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro
have focused our efforts and adapted to the )egap kcab deunitnoc(
Recently, a visit to HOLT CAT stores in changing needs of our customers.
the Dallas-Fort Worth Metroplex provided HOLT employees: Working relationships,kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
some context regarding how far we have An unwavering focus on safety: For the sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
come regarding the retail transformation but, individual, the team, and the customer: proper
equally important, confirmation of the culture PPE, awareness of potential challenges, personal relationships, management styles,sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P
that makes HOLT special. Here are a few and practices that promoted a safe working
observations from this recent visit with 20 or environment were evident at each location and issue resolution challenges were all
so Machine Service employees: and among all store employees. It is a true
defined using the language of DiSC, SL2,

Conflict Resolution, Principles of Persuasion

and other leadership tools HOLT teaches. Our

culture is strengthened daily when all of us

model the behaviors that support our Values-

Based Leadership.

Had we the opportunity to visit all 2,800+
HOLT employees across our 52 locations, the
observations would no doubt be consistent: a
relentless focus on the customer; outstanding
teamwork; a commitment to a safe working
environment; and modeling our values. Y’all
are truly amazing!

You have an opportunity to earn $2,000.00 for referring qualified Service Technician Career Fair - Dallas/Fort Worth metroplex
Technicians hired at Level 4 or higher or $1,000.00 for referring qualified
Service Technicians hired at Level 1, 2, or 3. Just complete the referral Openings in all locations for HOLT CAT/Texas First Rentals
form and return to Patty Dooley* Saturday, August 17, 2019 8:00 am – 1:00 pm
Irving Main Campus
A $5,000.00 Sign-On Bonus will be paid to HOLT CAT Machine 2000 E. Airport Freeway, Irving, TX 75062
Division, Power Systems Division, Truck, and Crane shop and field
technicians, Lube Technicians, Cat Support Undercarriage Technicians Career Fair - New Georgetown store
(shop and field), Welders and Machinists, and Texas First Rentals Shop
and Field Service Technicians hired between August 1 and September Saturday, September 7, 2019 8:00 am – 1:00 pm
30, 2019. Georgetown Event Center
1 Chamber Way (formerly 100 Stadium Drive)
Georgetown, TX 78626

Technician Career Fair - San Antonio

Openings at HOLT CAT and Texas First Rentals
Saturday, September 21, 2019 8:00 am – 1:00 pm
San Antonio Headquarters

*For full details contact Patty Dooley, Director, Human Resources, (972) 721-2035, [email protected].

13

CONVERSATIONS Personnel Issue III 2019

JULY/AUGUST 2016 Gene Heimindinger Morris Ferrell
51 Years 28 Years
onRveetrisreaetisonsNEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

Happens When 1,259 People Speak? We Listen!
Results of the 2016 VBL Employee Engagement Survey

ng Executive Vice President/Chief your co-workers to "I'm glad that we Gene Heimindinger, Customer Service Morris Ferrell started his career at HOLT
Administrative Officer, added, "This review your store's are coming Representative-Austin, retired in June with in December 1990 working on a track
ming organizations survey lets us know what is working, what results, celebrate together as a 51 years of service. Gene started his career in truck. After moving to the tool room for a
loyee engagement isn't, and what needs to be changed. It is successes, and September 1967 as a shop technician. He has short period of time, he transferred to the
e reason: "None of important for us to listen to the voice of discuss solutions for company related held several other positions, including field component bay where he is well respected
l of us." everyone on our team." areas of to the importance service technician, shop foreman, and field for his knowledge
r company has used opportunity. of safety – but we service foreman. and abilities.
ather the voice of A major topic of feedback was are not there yet."
have over three years communication. Employees reported
nt Values Based receiving more leadership messaging What is the Action Plan?
about cost control than our Values Based We have more activities than space to
"I have worked for Leadership culture. Mixed with less list. Here are brief reviews of several key
Caterpillar and other frequent communication, employees action steps:
Cat dealers and can expressed difficulty reconciling some 1. As marked by improving trends,
say HOLT handles decisions with our values. safety is an important focus for all of us.
diversity better than We are excited that Jeff Stewart has
any of my previous "Regrettably, we didn't do a good job of joined us as the new Director of Safety
communicating how we used the and Environmental Culture. He, and
employers." information from last year's survey," our growing safety team, will continue
shared J.K. Baxter, Senior Vice President to focus on key improvement areas,
d on the most Machine Sales. "We have recommitted including ensuring employees have
We believe this is vital as a team to communicate the value of proper tooling/safe processes, enhancing
ent with our Vision, employee feedback and keep everyone our culture of peer-to-peer safety
up to date on the changes influenced by coaching, and recognizing groups that Gene’s knowledge and expertise in Cat Morris will spend
. your suggestions." consistently demonstrate safe behaviors. equipment and engines is highly respected retirement riding
very comment from "I really can't say They will also address specific safety and valued by his colleagues and customers. his OHV side by
ter J. Holt, Executive Your Local concerns voiced in the survey, such as He has been a great mentor to his coworkers side trail riding
ral Manager. "Some the decisions I am reducing security risks at the Irving store. and technicians throughout the organization. in the mountains,
opinions don't 2. EOC sponsors are committed to sport shooting,
ooks at the results. Management Team concerned with meeting twice annually with their Congratulations, Gene, on your retirement! and cooking.
e very much what (LMT) and We would like to thank Gene for his years of Congratulations!
rinna Holt Richter, aren't in alignment (continued back page) service to our country in the U.S. Air Force.

Enterprise with our values

Operations Council – I'm certain
(EOC) sponsor will somebody thinks
partner with you and they align."

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
P12 Customer Experience P13-15 Service Awards

HoltBabies Melissa Light, Rental Operations
Manager-Waco, welcomed 3
Jeff Cunningham, Sales Representative- grandbabies via adoption by her step-
Longview, and wife Ciara welcomed their daughter Samantha and son-in-law Ed
second daughter, Ellison “Ellie” Nicole on on April 18, with Ava Grace, 1 (below);
May 22. Dawson Haynes, 2 (left); and Preston
Cole, 6 (below left).

14

Issue III 2019 Personnel CONVERSATIONS

Service Awards snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN

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:spets noitca emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
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Barrick Hooser,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM
Broc Booth Timothy Brenton Jason Dunlap Richard Gulbrandsen tsom eht no des
(5) Longview (5) Cleburne (20) Longview (5) Cleburne evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
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kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
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Brad Laster Mark Mauritzen Tyler McCoy James Morrison Jonathan Morrow
(5) Longview (15) Longview (5) Cleburne (20) Longview (15) Cleburne

Donald Patterson Karen Randall William Selman Cody Smith Taylor Stevens
(25) Sulphur Springs (5) Cleburne (5) Cleburne (5) Longview (5) Longview

Michael Yancey Karl Blumenhagen, Mark Mauritzen is now Regional Service Manager
(10) Longview currently an enterprise for the Power Systems Division with responsibilities
IMPACT Leadership to include Irving, Cleburne and Longview. Mark
Service award photos Associate, has accepted began his career with HOLT CAT in March 2004
submitted by Robbye Burk, the role of Maintenance as a Shop Technician. His leadership positions
Priscilla Rios, Elijah Hradek, Solutions Manager. Karl’s previous experience as included Shop Supervisor and Service Manager in
and Kim Bailey. an Electric Power Production Journeyman in the Longview. Mark served 4 years in the US Navy as
Air Force as well as his roles in Sales and Service at an Engineman 3rd class.
Foley Equipment prior to joining HOLT will serve
him well in this new challenge. Bud Hagen is promoted to HOLT Truck Centers’
General Product Support Manager. In this role, Bud
Kari Bryan, Sales Coordinator 2 for Austin, will lead all parts, service and product support sales
is moving to the position of Sales Operations activities for Truck. Previously, Bud was General
Supervisor for the Southern Region, Machine Parts and Product Support Sales Manager. He and
Division. Kari first joined HOLT CAT in July his team will drive and accelerate our new “go to
2013 as a combination Sales Coordinator 1/Yard market” growth strategy.
Inventory Technician for the Bridgeport location.

15

CONVERSATIONS Issue III 2019

JULY/AUGUST 2016

onUvneirtesadtWioanysUpdateNEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

Happens When 1,259 People Speak? We Listen!
Results of the 2016 VBL Employee Engagement Survey

ng Executive Vice President/Chief your co-workers to "I'm glad that we
Administrative Officer, added, "This review your store's are coming
ming organizations survey lets us know what is working, what results, celebrate together as a
loyee engagement isn't, and what needs to be changed. It is successes, and
e reason: "None of important for us to listen to the voice of discuss solutions for company related
l of us." everyone on our team." areas of to the importance
r company has used opportunity. of safety – but we
ather the voice of A major topic of feedback was are not there yet."
have over three years communication. Employees reported
nt Values Based receiving more leadership messaging What is the Action Plan?
about cost control than our Values Based We have more activities than space to
"I have worked for Leadership culture. Mixed with less list. Here are brief reviews of several key
Caterpillar and other frequent communication, employees action steps:
Cat dealers and can expressed difficulty reconciling some 1. As marked by improving trends,
say HOLT handles decisions with our values. safety is an important focus for all of us.
diversity better than We are excited that Jeff Stewart has
any of my previous "Regrettably, we didn't do a good job of joined us as the new Director of Safety
communicating how we used the and Environmental Culture. He, and
employers." information from last year's survey," our growing safety team, will continue
shared J.K. Baxter, Senior Vice President to focus on key improvement areas,
d on the most Machine Sales. "We have recommitted including ensuring employees have
We believe this is vital as a team to communicate the value of proper tooling/safe processes, enhancing
ent with our Vision, employee feedback and keep everyone our culture of peer-to-peer safety
up to date on the changes influenced by coaching, and recognizing groups that
. your suggestions." consistently demonstrate safe behaviors.
very comment from "I really can't say They will also address specific safety
ter J. Holt, Executive Your Local concerns voiced in the survey, such as
ral Manager. "Some the decisions I am reducing security risks at the Irving store.
opinions don't 2. EOC sponsors are committed to
ooks at the results. Management Team concerned with meeting twice annually with their
e very much what (LMT) and
rinna Holt Richter, aren't in alignment (continued back page)

Enterprise with our values

Operations Council – I'm certain
(EOC) sponsor will somebody thinks
partner with you and they align."

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
P12 Customer Experience P13-15 Service Awards

Kathy L. Rae, Campaign & Community Services Manager, Greater HOLT Crane wins this year’s United Way Shoebox Project. The second and third
Longview United Way, with Longview PSD Manager Mark Mauritzen. place winners are shown below.

Longview Teams Win Award

The Greater Longview United Way presented an award to both
of HOLT’s Longview stores for largest per capita increase in
donations. Congratulations! Contributed by Jannina Montano

Shoeboxes Make a Difference

In April, San Antonio teamed up with the United Way for the
annual Shoebox Project. As a team, we succeeded in filling
950 shoeboxes with personal care supplies that will be used
to provide assistance to children’s homes, veterans outreach
programs, and for homeless and vulnerable individuals in Bexar
County. Without the support and efforts of each employee, this
project fulfillment would have been impossible.

United Way Auction Breaks Record

The 2019 United Way HOLT Auction was also a huge success.
Through charitable donations from our business partners, as
a company, we raised a record $13,085. A wide variety of
donations included gift cards, Yeti coolers, handmade quilts, and
electronics. HOLT matched 100 percent of the proceeds, making
a total donation of $26,170.00 to United Way agencies across
Texas.

Thank you to everyone who participated in each of the activities.
It takes a great team to make a difference. Contributed by Avenell
Atkinson

16