HOLT Conversations - Issue II - 2021

conversationsCONVERSATIONSJULY/AUGUST2016
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

N E W S F O R H O LT ® E M P L OY E E S A N D T H E I R FA M I L I E S

What Happens When 1,259 People Speak? We Listen!

The RBeseulths oifnthde 2t0h1e6 VSBLcEmepnloeyese Eangtagtehmeent Survey
Business Update MeetingByDanNorris,
Executive Vice President/Chief your co-workers to
Administrative Officer, added, "This review your store's "I'm glad that we
Director of Training
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proper tooling/safe processes, enhancing
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four
somebody thinks

moderateomrpsloyheees tlhdinka." CvoiridnneaoHoclthRaichttevr,ia ZparotnoermwithwyoiutahndCatteherypaliiglnl."ar Chairman Jim Umpleby from(continued back page)

INSIDEPeoria and with a gPu2eSasftetyspP3eGaekt teo rKnionw CCorainlniafaondrnPeitear.J.TP4hMeosZt InoteoremstingbPreorsoand| cGoaGsrtesenw| Therorwebafcekd into

YouTube, appearingP5 fTaulelloyf Twino |tTehgrereaThtiengds tionKtnoowtPh6e-10bLorcoalaNdewcsaPs10t.HOLT Babies P11 Enterprise News
THIS ISSUE P12 Customer Experience P13-15 Service Awards

Continued on page 3

Issue II 2021

INSIDE THIS ISSUE

P2 Safety News
P4-5 Values in Action/Features
P6-7 5 Star Assessment Awards
P8-9 CX/Enterprise News
P10-11 Enterprise News/Total Wellness
P12-13 On the Movel/HOLT Babies
P14-15 Local News/Service Awards

CONVERSATIONS Safety News Issue II 2021

onversationsJULY/AUGUST2016 - A technician placed their arm under
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES a suspended bucket cylinder weighing
approximately 800 lbs. The overhead crane
Happens When 1,259 People Speak? We Listen! INJURY PREVENTION REQUIRES supporting the cylinder was placed at an
Results of the 2016 VBL Employee Engagement Survey incorrect angle causing the chain holding
the cylinder to slip. The cylinder began to
ng Executive Vice President/Chief your co-workers to "I'm glad that we AWARENESS fall towards the technician’s body, pushing
ming organizations Administrative Officer, added, "This review your store's are coming their wrist into a mounting bracket causing
loyee engagement survey lets us know what is working, what results, celebrate together as a a laceration.
e reason: "None of isn't, and what needs to be changed. It is successes, and
l of us." important for us to listen to the voice of discuss solutions for company related In addition to minding the potential energy
everyone on our team." areas of to the importance source and position of your body, always
A major topic of feedback was opportunity. of safety – but we wear the appropriate personal protective
are not there yet." equipment (PPE) and use the approved tools
for the job. Basics such as gloves and glasses
r company has used communication. Employees reported What is the Action Plan? for your task and approved cutting tools
ather the voice of receiving more leadership messaging We have more activities than space to are critical to staying safe. If you are in a
have over three years about cost control than our Values Based list. Here are brief reviews of several key By Jeff Stewart, hurry and forget your gloves, the approved
nt Values Based Leadership culture. Mixed with less action steps: Director of Safety & Environmental tools add extra protection from severe cuts.
frequent communication, employees 1. As marked by improving trends, If your glasses slip, using the appropriate
"I have worked for expressed difficulty reconciling some safety is an important focus for all of us. procedures will help mitigate the risk of
Caterpillar and other decisions with our values. We are excited that Jeff Stewart has injury. Blunt blades and unapproved tools
Cat dealers and can "Regrettably, we didn't do a good job of joined us as the new Director of Safety often require additional force, increasing the
say HOLT handles communicating how we used the risk of greater injury with contact. If you are
diversity better than information from last year's survey," applying excessive force with the tool you
shared J.K. Baxter, Senior Vice President are using, stop the task and communicate
any of my previous Machine Sales. "We have recommitted and Environmental Culture. He, and Culture with your supervisor to determine the safest
employers." as a team to communicate the value of our growing safety team, will continue way to finish the job.
employee feedback and keep everyone to focus on key improvement areas,
d on the most up to date on the changes influenced by including ensuring employees have Please stay safe! Stop work if you see
We believe this is vital proper tooling/safe processes, enhancing something that requires re-evaluation.
ent with our Vision, our culture of peer-to-peer safety Together we can provide legendary customer
. your suggestions." service without injury.
"I really can't say coaching, and recognizing groups that
the decisions I am consistently demonstrate safe behaviors.
concerned with They will also address specific safety
aren't in alignment concerns voiced in the survey, such as
with our values reducing security risks at the Irving store.
2. EOC sponsors are committed to
very comment from – I'm certain
ter J. Holt, Executive
ral Manager. "Some
opinions don't

When our work involves pulling or pushingooksattheresults.
Your Local - A technician was using a prying tool
Management Team
(LMT) and
Enterprise
Operations Council
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their
against an object, using a tool to applyrinnaHoltRichter, partnerwithyouand theyalign." to remove an electrical connector cover
(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback and was not wearing their safety glasses
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

force towards our body, or working underP12 Customer Experience P13-15 Service Awards

a suspended load, we must consider our correctly. The technician pulled the prying

body position to stay safe. We must separate tool towards their body when it slipped,

ourselves from the potential energy source, striking and cutting their eyelid.

anticipating the direction that the energy - A technician was using a pocket knife,
will travel should a failure occur. If you are which is prohibited, to cut through a plastic
applying significant force on a tool, and tie. The technician was not wearing gloves.
the tool breaks, slips, etc., the force you are They were pulling the knife towards their
applying to the tool has to go somewhere. finger when the knife slipped from the

Our safety journey is accelerated when we plastic tie, seriously cutting their index

learn from our mistakes. We are sharing finger.

some incidents to help prevent similar ones - A technician was using an extended socket
from happening in the future. Fortunately, on an impact wrench to hold a bolt in place.
our co-workers and friends who were As the technician applied force to the bolt,
involved in the following incidents will the bolt broke, causing the tech to strike and
fully recover from their injuries, but each cut their middle finger.
one could have resulted in more serious

consequences.

DO YOU HAVE A GREAT Monthly safety training
STORY IDEA FOR available to all employees on
CONVERSATIONS?
@my Classroom.
Send story suggestions to
[email protected]

Editorial Board:
Michelle Allen
Denise Herrera-Wieters

Writer: Shelley Galbraith
Design: Wall Media Designs

© 2021 HOLT CAT

2

Issue II 2021 Business Update Meeting CONVERSATIONS

Continued from page 1 snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
Paul Hensley, Chief Financial
Officer, joined the meeting from !netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
“Aruba.” In reality, Paul sat in yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
the same conference room as the
other speakers and appeared to be ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE gni
on the beach as he sat in front of a gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
green screen. “The key to making a sa rehtegot tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
it look realistic,” said Steve, “is to etarbelec ,stluser si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
make sure the lighting matches the detaler ynapmoc dna ,sesseccus fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el
background.” ecnatropmi eht ot
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could have also given away the saw kcabdeef fo cipot rojam A
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captured Paul’s words well. gnigassem pihsredael erom gniviecer sraey eerht revo evah
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taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy .n
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dna )TML( .stluser eht ta skool
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sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

The meeting itself continued with

the fortuitous and fateful theme

from the February 2020 Business

Update Meeting: I AM HOLT,

Unconventional, a theme that was

very fitting for the past year. Peter Paul Hensley appearing from “Aruba.”
Holt and Corinna Holt Richter
reviewed the past year with grateful Peter continued, “I am most proud of our significant repurpose of our people and our
words for everyone in the HOLT family. HOLT teams, our people who showed up resources.” 2020 was a year of continued
“We are all excited for the coming year with with an attitude of caring and kindness for growth, with these additional highlights:
our continued commitment to growth and others. We navigated the pandemic and the
renewal, extending our legacy out into the economic downtown without a tremendous • Completed an Idea Challenge with over
future,” said Peter. “What we have learned reduction in force. We remain committed 2,000 submissions.
and where we are going is exciting.” to sustainability efforts and completed a
• Implemented curbside delivery of parts.
A view of the video production crew.
• Made record PTO donations, with over 5
years of donated time.

• Gave tremendous amount of supplies to our
people and teams’ families as well as those
in need in our community.

• Successfully launched HOLT
Manufacturing.

• Raised $1.5 million for The United Way.

• Finished record years for both HOLT Crane
& Equipment and SITECH Tejas.

• Delivered the most machine construction
units ever in our history.

• Sold 800 units from our used fleet.

• Successfully integrated new service
management software and recruited a world
class CIO.

• Booked a record year for power genset
rentals.

Here’s to a fantastic and unconventional
2021!

3

CONVERSATIONS Values In Action Issue II 2021

onversationsJULY/AUGUST2016 through, and Dan Lesarge, Haul Truck Devin Clearman, Parts Counter Lead-Little
2020 brought out the best values in the entire Driver-Texas First Rentals Corpus Christi Elm, and Jacob Bradley, Parts Counter
NEWS FOR HOLT family. HereHOLT EMPLOYEES AND THEIR FAMILIES are some of the stories delivered the machine the next day. Dan Sales 2-Lewisville received and donated 50
Happens When 1,259 People Speak? We Listen! was just as professional and took the time to blankets to Bridging Hope, a Denton County
so many that we’ll explain and demonstrate the machine. After organization providing food and clothing
we’ve received; there areResults of the 2016 VBL Employee Engagement Survey finishing, Don Whitten, Haul Truck Driver- for the homeless. Thank you for your caring
Texas First Rentals Corpus Christi, came attitude toward our community.
continue with more in the next issue. Enjoy.ExecutiveVicePresident/Chief by to pick the machine up. He explained
your co-workers to the pickup process, took pictures of the On a Saturday, a rental machine in the
Administrative Officer, added, "This review your store's "I'm glad that we machine and loaded it up. Nick, Don, and port of Galveston went down. After the
ng survey lets us know what is working, what results, celebrate are coming Dan were in contact and were there when San Antonio coordinator emailed several
they promised. Eric Johnson, Inside Sales people with no luck, Joe Valdez, Shop
successes, and together as a Rep 1-Texas First Rentals Corpus Christi, Supervisor 3-San Antonio, was more than
discuss solutions for company related and Megan Galvan, Service Writer-Texas willing to help. Joe also helped in other
areas of to the importance First Rentals Corpus Christi, answered ways, including taking photos and shipping
opportunity. of safety – but we questions about invoices and made sure of a machine. This was far out of his job scope,
ming organizations are not there yet." a good experience. Alvin said, “The work and the offer was truly appreciated by HOLT
loyee engagement of the team at Texas First Rentals Corpus and the customer!
Christi embodies HOLT’s values. Thanks to
Floyd Cloud, Wash Rack Technician-Littleereason:"Noneof everyone!” During our search for a new sales
coordinator at the Tyler store, our parts and
l of us." Customer Martin Marietta has a 980 that service partners Ginny Ledyard, Service
r company has used needed one last hydraulic hose to complete Coordinator 2, Jacob Kramer, Lead
a repair on a deadline. The hose couplings Technician, and Heather Zedlitz, Parts
Elm, saw a need to pitch in and filled it.atherthevoiceof were available in Little Elm but the parts Clerk/Cashier 1, stepped up and provided
isn't, and what needs to be changed. It is What is the Action Plan? shuttle had already left. North Dallas Parts great assistance to the sales department and
important for us to listen to the voice of Warehouse Clerk Cristopher (Cris) Miles our customers. They responded to all calls
everyone on our team." offered to drive to Little Elm and get the for help without complaint and were happy
A major topic of feedback was parts needed to meet the promised repair to assist anyway they could on top of their
communication. Employees reported time.  The customer was happy that they normal job duties. Their work during this
receiving more leadership messaging didn’t have to wait additional days. Cris’ challenging time highlights a commitment to
about cost control than our Values Based initiative demonstrated his commitment by our mission, vision and values.
Leadership culture. Mixed with less sharing a mutual desire to succeed. Vanessa
frequent communication, employees Johnson, Customer Service Coordinator- Even though Gary Brinkmeyer, PSSR-
have over three years North Dallas notes, “Cris always goes out Irving, had his own customer meeting
of his way to help us if a part issue arises.” coming up, he stopped to help Stefanie
Geoff Arvesen and Josh Malkosky, bothntValuesBased Well done, Cris! Sharp, Sales Representative, and
We have more activities than space to Darhyl Eubank, Used Equipment Sales
expressed difficulty reconciling some list. Here are brief reviews of several key Representative-Irving. A couple months
decisions with our values. action steps: ago, Stefanie ordered extra pins for a
"Regrettably, we didn't do a good job of mini excavator that had already delivered.
communicating how we used the After waiting a little over a week, the pins
information from last year's survey," came in but were mistakenly installed
"I have worked for on a different machine set to deliver.
The customer needed the pins ASAP, so
Caterpillar and other Stefanie found a similar machine on the
yard and planned to take its pins, which
Inventory Control Technicians-Little Elm,Catdealersandcan would be replaced with a newly ordered
set. The only problem was, she didn’t know
say HOLT handles how to remove the pins! Gary happened to
be in the office and offered to go out on the
diversity better than yard and help show Stefanie and Darhyl,

wrote about Floyd’s great assistance. “Weanyofmyprevious Continued on page 16
1. As marked by improving trends,
safety is an important focus for all of us.
We are excited that Jeff Stewart has
joined us as the new Director of Safety
and Environmental Culture. He, and
shared J.K. Baxter, Senior Vice President our growing safety team, will continue
employers."

had been slammed busy all morning. Floyddonthemost
Machine Sales. "We have recommitted to focus on key improvement areas,
as a team to communicate the value of including ensuring employees have
We believe this is vital employee feedback and keep everyone proper tooling/safe processes, enhancing
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety
noticed us running around trying to take. yoursuggestions."
"I really can't say coaching, and recognizing groups that
the decisions I am consistently demonstrate safe behaviors.
concerned with They will also address specific safety
aren't in alignment concerns voiced in the survey, such as
with our values reducing security risks at the Irving store.
2. EOC sponsors are committed to
– I'm certain meeting twice annually with their
very comment fromYour Local somebody thinks
ter J. Holt, ExecutiveManagement Team
(LMT) and
care of five trucks sitting in the yard, pullralManager."SomeEnterprise
Operations Council
opinions don't (EOC) sponsor will
ooks at the results.

preshippers, and answer emails. Withouteverymuchwhat
rinna Holt Richter, partner with you and they align."
(continued back page)
hesitation he came to our aid asking if thereP2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback

P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

was anything he could do to help. He knowsP12 Customer Experience P13-15 Service Awards

enough about how the yard operates that he

could pull worktools, get signatures, direct

trucks, or anything we would ask of him.”

Your commitment to share a mutual desire to

succeed is admirable, Floyd, thank you!

Despite a period of understaffing in
Sonora, Ben Breece, Parts Counter Lead-
Sonora, provided legendary customer
service, performing exceptionally well,
and continuously demonstrating HOLT
values while maintaining a high level of
effectiveness with zero recordable injuries.
Well done, Ben!

Rene Rodriguez, Parts Counter Sales
1-Eagle Pass, demonstrated a caring attitude
and gathered toys and winter clothing for
underprivileged children in the Eagle Pass
community.

On two separate occasions just two weeks
apart, Alvin Thomas, Parts Manager
4-Corpus Christi, was in dire need of a small
excavator for an emergency repair to water
and sewer lines. Even though it was late on a
Friday afternoon, Jonathon Smith, Branch
Manager-Texas First Rentals Corpus Christi,
quickly jumped into action. Nicholas (Nick)
Martinez, Haul Truck Driver-Texas First
Rentals Corpus Christi, was there later
that evening, after 5:00 pm, delivering the
first excavator to Alvin’s home. Nick was
very professional, unloaded the machine
and stayed to give a lesson on operating
the machine. On a second occasion during
the new year’s holiday, Jonathon came

4

Issue II 2021 Features CONVERSATIONS

Wellness Tip: Jaime Espinosa snoitasrevno6102TSUGUA/YLUJ
Look on the Parts Warehouse Clerk
Bright Side Tale of Two
Fort Worth SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
Look how far we’ve come! Science 15 Years of Service
and medicine have had remarkable Here we have a tale of two; not so different from me or!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
advances over the past year. Advances in Jimmy Uribe yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
epidemiology, clinical care, prevention, Shop Service Technician
treatment, and the speed of vaccine you. Look below and search for clues. Can you tell whoseotsrekrow-ocruoy
development have been unprecedented, Fort Worth ew taht dalg m'I" s'erots ruoy weiver
with extraordinary collaboration and 7 Years of Service gnimoc era etarbelec ,stluser feihC/tnediserP eciV evitucexE gni
information sharing. Our enthusiasm to dna ,sesseccus sihT" ,dedda ,reciffO evitartsinimdA
learn more about science too has grown, tale is whose? Answers on page 6. asarehtegot tahw ,gnikrow si tahw wonk su stel yevrus
hopefully inspiring the next generation detaler ynapmoc rof snoitulos ssucsid si tI .degnahc eb ot sdeen tahw dna ,t'nsi snoitazinagro gnimr
of scientists and researchers. fo saera fo eciov eht ot netsil ot su rof tnatropmi tnemegagne eeyolp
ecnatropmi eht ot fo enoN" :nosaer el
We all benefit from these advances, .ytinutroppo ".maet ruo no enoyreve
and we can celebrate the positive ew tub – ytefas fo saw kcabdeef fo cipot rojam A ".su fo lla
social and cultural shifts we’ve seen detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
during the pandemic too. Think of the ".tey ereht ton era gnigassem pihsredael erom gniviecer
ways your life has changed: we’re all 1) What hobbies do you have? ?nalP noitcA eht si tahW fo eciov eht rehtag
more sophisticated and flexible with
technology, and much more comfortable a) Camping; Sports fan ot ecaps naht seitivitca erom evah eW desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
doing more online than ever before. We yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
salute the “front line” in a new way, seeyolpme ,noitacinummoc tneuqerf
when the front line became healthcare :spets noitca emos gnilicnocer ytluciffid desserpxe
workers, teachers, child care workers, .seulav ruo htiw snoisiced rof dekrow evah I"
grocery store employees, and those b) Basketball and chess ,sdnert gnivorpmi yb dekram sA .1 rehto dna rallipretaC
who needed to show up to keep our .su fo lla rof sucof tnatropmi na si ytefas fo boj doog a od t'ndid ew ,ylbattergeR" nac dna srelaed taC
community safe and alive, including our seldnah TLOH yas
own technicians and support staff. We sah trawetS ffeJ taht deticxe era eW eht desu ew woh gnitacinummoc naht retteb ytisrevid
appreciate you all. ytefaS fo rotceriD wen eht sa su denioj
",yevrus s'raey tsal morf noitamrofni
As the pandemic eases, there is tnediserP eciV roineS ,retxaB .K.J derahs
much to reflect upon in terms of our dettimmocer evah eW" .selaS enihcaM
struggles and losses. These are not 2) What is the best single day on the calendar and why?dna,eH.erutluClatnemnorivnEdna suoiverp ym fo yna
to be underestimated or discounted. eunitnoc lliw ,maet ytefas gniworg ruo ".sreyolpme
Take a moment and remember the ,saera tnemevorpmi yek no sucof ot
lessons you’ve learned from your own fo eulav eht etacinummoc ot maet a sa tsom eht no des
experience. It’s time to take stock, give enoyreve peek dna kcabdeef eeyolpme lativ si siht eveileb eW
thanks for where we are, and set some yb decneulfni segnahc eht no etad ot pu ,noisiV ruo htiw tne
new goals. If you need ideas, take a a) Any summer Saturday with barbecues and familyevahseeyolpmegnirusnegnidulcni .n
look at the excellent wellness programs gnicnahne ,sessecorp efas/gniloot reporp morf tnemmoc yreve
HOLT offers. ytefas reep-ot-reep fo erutluc ruo evitucexE ,tloH .J rete
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy emoS" .reganaM lare
Life is about to get very busy again. .sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" lacoL ruoY
It’s time to reconnect with friends and ma I snoisiced eht t'nod snoinipo ri
family we’ve been missing and safely gatherings ytefas cificeps sserdda osla lliw yehT htiw denrecnoc maeT tnemeganaM
celebrate a little! sa hcus ,yevrus eht ni deciov snrecnoc tnemngila ni t'nera dna )TML(
seulav ruo htiw esirpretnE
b) Wednesday: two enjoyable days at work, and two.erotsgnivrIehttasksirytirucesgnicuder
ot dettimmoc era srosnops COE .2 niatrec m'I – licnuoC snoitarepO .stluser eht ta skool
rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE(
more days for the weekend tahw hcum yrev er
)egap kcab deunitnoc( ".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P

3) What is the best vacation you’ve been on?sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

a) Hawaii

b) Skiing in the Bavarian Alps

4) Tell us a fun fact about yourself.
a) I shook hands with the 41st President
b) I enjoy grilling and venturing out for new recipes

5) What is your favorite movie?
a) Gladiator
b) Red Dawn

6) What is something that you think everyone should do
at least once in their life?

a) Go to the Super Bowl in person
b) Completely disconnect from the world and focus on
themselves for at least a day

“The bAes Bs.tD.iHsolyt oefttentosaicd.o.. me.”

Be tCheafnwirhysoitcuphCefaoriitnsnnHaoddgnpRtrWhaptiotCesIuNaoeplaromhsatrrinoaadtosniiIlneCsctAahhoittnMeooan:rvtlplhH-ReeSainOrsegasgbLeinaseTetsn:[email protected]!a,etpr.scaaoratmigornasp?h in

See if you can find it!

5

CONVERSATIONS 5 Star Assessment Awards Issue II 2021

JULY/AUGUST 2016

onversationsThe 5 Star Assessment
Certification is part ofNEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

Happens When 1,259 People Speak? We Listen!

Caterpillar’s drive toResults of the 2016 VBL Employee Engagement Survey

provide a consistent, best-ExecutiveVicePresident/Chief
your co-workers to
Administrative Officer, added, "This review your store's "I'm glad that we
ng are coming
in-class retail experience formingorganizations results, celebrate together as a
successes, and company related
loyee engagement discuss solutions for to the importance
e reason: "None of areas of of safety – but we
opportunity. are not there yet."
customers around the world.lofus."
survey lets us know what is working, what
isn't, and what needs to be changed. It is
important for us to listen to the voice of
everyone on our team."
A major topic of feedback was
communication. Employees reported
receiving more leadership messaging
about cost control than our Values Based
r company has used
ather the voice of

Most of our retail locationshaveoverthreeyears
Leadership culture. Mixed with less What is the Action Plan?
frequent communication, employees We have more activities than space to
expressed difficulty reconciling some
decisions with our values.
"Regrettably, we didn't do a good job of
nt Values Based

had been through the review"Ihaveworkedfor

Caterpillar and other

Cat dealers and can

process for 2018-2019, andsayHOLThandles
diversity better than communicating how we used the list. Here are brief reviews of several key
action steps:
1. As marked by improving trends,
safety is an important focus for all of us.
We are excited that Jeff Stewart has
joined us as the new Director of Safety
information from last year's survey,"
any of my previous

in April, Little Elm, Austin,employers."
and Environmental Culture. He, and
shared J.K. Baxter, Senior Vice President our growing safety team, will continue
Machine Sales. "We have recommitted to focus on key improvement areas,
as a team to communicate the value of including ensuring employees have
employee feedback and keep everyone proper tooling/safe processes, enhancing
d on the most

Fort Worth, North Dallas,Webelievethisisvital
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions."
Your Local
Cleburne, and Waco wereverycommentfromManagement Team
(LMT) and
ter J. Holt, ExecutiveEnterprise
ral Manager. "Some

presented with their awards.opinionsdon't
"I really can't say coaching, and recognizing groups that
the decisions I am consistently demonstrate safe behaviors.
concerned with They will also address specific safety
aren't in alignment concerns voiced in the survey, such as
with our values reducing security risks at the Irving store.

ooks at the results. Operations Council – I'm certain 2. EOC sponsors are committed to
Submitted by Marlon CruzrinnaHoltRichter, partnerwithyouand they align."
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their

(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
P12 Customer Experience P13-15 Service Awards

Little Elm

Top right, Tracy Brockette, Fort Worth
Parts Manager; Devin
Clearman, Parts Counter Below, Ashley Carr, Retail Sales Rep; and Brian
Lead; and Richard Sharpe, Parts Manager, proudly display their
Frederick, Service Caterpillar 5-star Award.
Manager, accept the award
for Little Elm.

Cleburne

Iliana Dominguez, Sales Coordinator, poses with
Cleburne’s 5-star Award!

6
Answers to Tale of Two on Page 5: 1. (a) Camping/sports(Jimmy) (b) Basketball/chess (Jaime); 2. (a) Summer Saturday (Jimmy) (b) Wednesday (Jaime); 3. (a) Hawaii (Jimmy)
(b) Skiing (Jaime); 4. (a) Shook 41’s hand (Jaime) (b) Grilling/recipes (Jimmy); 5. (a) Gladiator (Jimmy) (b) Red Dawn (Jaime); 6. (a) Super Bowl (Jaime) (b) Disconnect (Jimmy)

Issue II 2021 5 Star Assessment Awards CONVERSATIONS

snoitasrevno6102TSUGUA/YLUJ
Austin SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN

!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
tahw ,gnikrow si tahw wonk su stel yevrus
etarbelec ,stluser
At left, Richard Lawlor, Service Manager;ewtahtdalgm'I" gni
gnimoc era
a sa rehtegot snoitazinagro gnimr
dna ,sesseccus tnemegagne eeyolp
detaler ynapmocrof snoitulos ssucsidfo enoN" :nosaer el

Shantia Shaver, Parts Manager; and Robertecnatropmiehtotfo saera ".su fo lla
ew tub – ytefas fo.ytinutroppodesu sah ynapmoc ru

Anderson, Parts Counter Sales, proudly".teyerehttonera fo eciov eht rehtag
si tI .degnahc eb ot sdeen tahw dna ,t'nsi sraey eerht revo evah
fo eciov eht ot netsil ot su rof tnatropmi
desaB seulaV tne
".maet ruo no enoyreve
saw kcabdeef fo cipot rojam A rof dekrow evah I"
detroper seeyolpmE .noitacinummoc rehto dna rallipretaC
?nalP noitcA eht si tahW gnigassem pihsredael erom gniviecer nac dna srelaed taC
display their Caterpillar 5-star Award.ot ecaps naht seitivitca erom evah eW desaBseulaVruonahtlortnoctsoctuoba seldnah TLOH yas
yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL naht retteb ytisrevid
:spets noitca seeyolpme ,noitacinummoc tneuqerf suoiverp ym fo yna
emos gnilicnocer ytluciffid desserpxe
,sdnert gnivorpmi yb dekram sA .1 .seulav ruo htiw snoisiced ".sreyolpme
.su fo lla rof sucof tnatropmi na si ytefas
sah trawetS ffeJ taht deticxe era eW fo boj doog a od t'ndid ew ,ylbattergeR" tsom eht no des
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc lativ si siht eveileb eW
",yevrus s'raey tsal morf noitamrofni ,noisiV ruo htiw tne
dna ,eH .erutluC latnemnorivnE dna
eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs .n
,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM morf tnemmoc yreve
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa evitucexE ,tloH .J rete
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme emoS" .reganaM lare
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy t'nod snoinipo ri
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" lacoL ruoY .stluser eht ta skool
ma I snoisiced eht tahw hcum yrev er
ytefas cificeps sserdda osla lliw yehT htiw denrecnoc maeT tnemeganaM ,rethciR tloH anniro
sa hcus ,yevrus eht ni deciov snrecnoc tnemngila ni t'nera dna )TML(
.erots gnivrI eht ta sksir ytiruces gnicuder seulav ruo htiw esirpretnE

ot dettimmoc era srosnops COE .2 niatrec m'I – licnuoC snoitarepO
rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE(
".ngila yeht dna uoy htiw rentrap
)egap kcab deunitnoc(

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

North Dallas

North Dallas’ 5 stars are in the hands of Richard Middleton, Sales Rep; and Waco
Will Rutherford, Sales Coordinator.
Holly Ragan, Sales Coordinator, with the Waco 5-star
Irving Award.

CORRECTION from last issue: The best is yet to come. The January 26 blood drive was
in Irving, not San Antonio. Irving stepped up again on April 27 with 8 participants and 8
pints donated. Thank you to all who participated and for saving lives by providing the gift
of life. Submitted by Patricia Dooley

7

CONVERSATIONS Customer Experience Issue II 2021

onversationsJULY/AUGUST2016 personas were defined as target customers
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES we should work to reach:

Happens When 1,259 People Speak? We Listen! USE THEIR LANGUAGE • The Direct Danny persona prefers logic
over emotion as well as hard facts from the
Results of the 2016 VBL Employee Engagement Survey By Denise Herrera-Wieters, manufacturer as to why he should choose
Caterpillar.
ng Executive Vice President/Chief your co-workers to "I'm glad that we
ming organizations Administrative Officer, added, "This review your store's are coming • Motivated Mike is most similar to Cat’s
loyee engagement survey lets us know what is working, what results, celebrate together as a BCP customers and will conduct extensive
e reason: "None of isn't, and what needs to be changed. It is successes, and research to get the best machine for the best
l of us." important for us to listen to the voice of discuss solutions for company related price.
everyone on our team." areas of to the importance
A major topic of feedback was opportunity. of safety – but we • Leader Larry is the high flying business
are not there yet." manager. He focuses on price though
puts some weight behind working with
r company has used communication. Employees reported What is the Action Plan? established local companies.
ather the voice of receiving more leadership messaging We have more activities than space to
have over three years about cost control than our Values Based list. Here are brief reviews of several key Director of Marketing-MarCom & • And, Supporter Sam operates in smaller
nt Values Based Leadership culture. Mixed with less teams as an owner or a leader. He connects
frequent communication, employees action steps: to casual messages with people and
"I have worked for expressed difficulty reconciling some testimonials; and, wants to know about
Caterpillar and other decisions with our values. 1. As marked by improving trends, Customer Experience financing offers.
Cat dealers and can "Regrettably, we didn't do a good job of safety is an important focus for all of us.
say HOLT handles We are excited that Jeff Stewart has For the campaign, creative ads and landing
diversity better than communicating how we used the page experiences were personalized by
any of my previous information from last year's survey," joined us as the new Director of Safety persona and product to drive a unified
and Environmental Culture. He, and messaging strategy. Our search ads target
shared J.K. Baxter, Senior Vice President our growing safety team, will continue active shoppers through specific keywords
employers." including competitive terms and our new
landing pages streamline the path to capture
d on the most Machine Sales. "We have recommitted to focus on key improvement areas, the lead.
as a team to communicate the value of including ensuring employees have
We believe this is vital employee feedback and keep everyone proper tooling/safe processes, enhancing
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety
concerned with concerns voiced in the survey, such as
aren't in alignment reducing security risks at the Irving store.
with our values
very comment from
ter J. Holt, Executive

In 1957, David Ogilvy, known as the “fatherralManager."Some

opinions don't
Your Local something, or buy something, it seems to me
Management Team
(LMT) and
Enterprise
ooks at the results.

of advertising” wrote a headline for Rolls-everymuchwhat
Operations Council – I'm certain 2. EOC sponsors are committed to you should use their language.”
(EOC) sponsor will somebody thinks meeting twice annually with their
rinna Holt Richter, partner with you and they align."
(continued back page)
Royce that boosted the company’s car salesP2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
A new Building Construction Products
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News (BCP) campaign we’re currently running
does just that. It uses language research has
by 50%. The headline read “At 60 milesP12 Customer Experience P13-15 Service Awards shown will resonate with the target audience.

an hour the loudest noise in the new Rolls-

Royce comes from the electric clock.”

He attributed the success of his campaigns And, while the research and techniques are a

to meticulous research into consumer bit more sophisticated than those used in the

habits and a soft sell that didn’t insult the 1950s, the premise is the same.

intelligence of his target audience. He During our data discovery and research
said, “I don’t know the rules of grammar. phase for the campaign, four HOLT CAT
If you’re trying to persuade people to do

The goal is to allow for a seamless customer
experience where the target audience does
not have to search and scroll through a lot
of fluff to get to the information they are
looking for – a Cat machine at the right
price; just the hard facts; to purchase from a
local company; or, for the great finance offer
of 0% for 60 months.

Can you guess which persona identifies
with the ad at left? The first person to email
[email protected] with the correct
persona will win a HOLT 3-in-1 tumbler.

Share your
Customer Experience

story with us!

[email protected]

8

Issue II 2021 Enterprise News CONVERSATIONS

BIG MOVES AT HOLT: snoitasrevno6102TSUGUA/YLUJ
THE WACO WAGER
delivered on November 17, 2020 and the first
By Edward Craner, SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
Senior Vice President -
Marketing & Strategy Cat Certified Rebuild!nwetsaiLseWde?klaievpeS relepdoePJ9a5n2,u1 naerhyW sneppaH
25, 2021. As of this wriyetvirunSgtn,emtehgaegnEteeeayomlpmEiLsBVo61n02 eht fo stluseR

track to exceed their 2021 revenue goal.otsrekrow-ocruoy
ew taht dalg m'I" s'erots ruoy weiver
gnimoc era feihC/tnediserP eciV evitucexE gni
sihT" ,dedda ,reciffO evitartsinimdA
etarbelec ,stluser tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
a sa rehtegotdna ,sesseccustnemegagne eeyolp
detaler ynapmocrof snoitulos ssucsidfo enoN" :nosaer el

To quote another learned oracle, “Not tooecnatropmiehtotfo saera ".su fo lla
.ytinutroppo desu sah ynapmoc ru
ew tub – ytefas fo

shabby” – Adam Sandler.".teyerehttonera
si tI .degnahc eb ot sdeen tahw dna ,t'nsi
fo eciov eht ot netsil ot su rof tnatropmi

".maet ruo no enoyreve
saw kcabdeef fo cipot rojam A
detroper seeyolpmE .noitacinummoc
?nalP noitcA eht si tahW gnigassem pihsredael erom gniviecer fo eciov eht rehtag
desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
seeyolpme ,noitacinummoc tneuqerf
Would you like to learn more about the HOLTotecapsnahtseitivitcaeromevaheW
yek lareves fo sweiver feirb era ereH .tsil
:spets noitca
emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
.seulav ruo htiw snoisiced rehto dna rallipretaC
nac dna srelaed taC
fo boj doog a od t'ndid ew ,ylbattergeR" seldnah TLOH yas
CAT Rebuild Center? Contact Jay Eisenbarth,sdnertgnivorpmiybdekramsA .1
.su fo lla rof sucof tnatropmi na si ytefas
sah trawetS ffeJ taht deticxe era eW
eht desu ew woh gnitacinummoc
",yevrus s'raey tsal morf noitamrofni
tnediserP eciV roineS ,retxaB .K.J derahs
at [email protected] or go toytefaSforotceriDwenehtsasudenioj naht retteb ytisrevid
dna ,eH .erutluC latnemnorivnE dna suoiverp ym fo yna
eunitnoc lliw ,maet ytefas gniworg ruo
".sreyolpme

www.holtcat.com. ,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM tsom eht no des
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
yb decneulfni segnahc eht no etad ot pu .n
ytefas reep-ot-reep fo erutluc ruo ".snoitseggus ruoy morf tnemmoc yreve
taht spuorg gnizingocer dna ,gnihcaoc evitucexE ,tloH .J rete
Used Equipment Sales Center.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" emoS" .reganaM lare
Let’s talk about “Big Moves” occurring is at 35% capacity and on track to exceed ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht lacoL ruoY
across our company. their 2021 revenue goal. sa hcus ,yevrus eht ni deciov snrecnoc htiw denrecnoc maeT tnemeganaM t'nod snoinipo ri
Would you like to learn more about HOLT .erots gnivrI eht ta sksir ytiruces gnicuder tnemngila ni t'nera .stluser eht ta skool
In 2019, the Holt family purchased from Manufacturing? Contact Richard Marek at seulav ruo htiw dna )TML( tahw hcum yrev er
Caterpillar Inc. just over 100 acres in Waco. [email protected] or go to esirpretnE
The purchase included two large facilities www.holtmfg.com. Make no mistake: HOLT is a worldwideotdettimmocerasrosnopsCOE .2
(~170,000 combined square feet) that had HOLT CAT Machine Rebuild Center rieht htiw yllaunna eciwt gniteem
been used for operations that were relocated “Repetition is the mother of learning, the niatrec m'I – licnuoC snoitarepO
as part of Caterpillar’s consolidation father of action, which makes it the architect skniht ydobemos lliw rosnops )COE(
efforts. Over the course of two years, HOLT of accomplishment” – Zig Ziglar ".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro
employees from Facilities, Service, Parts, The value Cat machines bring to customers used equipment sales power house. Through)egapkcabdeunitnoc(
Continuous Improvement and Sales built- goes beyond the initial purchase. In fact, a kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
out and transformed the location into the Cat machine can be rebuilt multiple times,
home of HOLT Manufacturing, the HOLT providing customers a cost-advantage sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
CAT Machine Rebuild Center, and the Used through lower owning and operating costs. our in-territory sales representatives and oursdrawA ecivreS 51-31P ecneirepxE remotsuC 21P
Equipment Sales Center. While HOLT CAT has been rebuilding
customer machines for decades, we did so out-of-territory sales team, HOLT sells and
HOLT Manufacturing from multiple store locations throughout our
brokers equipment throughout the globe to
Taking its name from the company Benjamin territory. This distributed rebuild model was
Holt started in 1883, HOLT Manufacturing effective, but limited our ability to hone our customers in dozens of industries. So it made
committed to further its legacy by rebuild processes and capabilities. The HOLT
consolidating CAT Machine Rebuild Center allows us to perfect sense to approach CatFi, Caterpillar’s
operations from a centralize rebuilds which provide repetitive
number of HOLT CAT learning opportunities and an environment for captive finance arm, and request that Waco
locations in order to ongoing process improvements.
centrally build Spray How did the Waco Wager turn out for the be designated as a resale depot for customer
King water trucks HOLT CAT Machine Rebuild Center? The
and electric generator first Certified PowerTrain Rebuild was lease returns.
packages at the
newly remodeled and To accommodate the increased number of
retooled Waco location. By consolidating machines from CatFi, 4 acres at the Waco
operations, HOLT Manufacturing would location is under construction, complete with
gain economies of scale and improve fencing, outdoor lighting and base. When it
manufacturing competencies through the use reaches capacity, we are planning to stage up
of lean manufacturing principles and state-of- to 150 used machines that can be marketed
the-art tooling. and sold to customers domestically and
internationally through our sales team and
So how did the Waco Wager turn out for online.
HOLT Manufacturing? They rolled out their
first generator package on June 10, 2020 and Since the Used
their first water truck on January 6, 2021. As Equipment Sales
far as the future goes, HOLT Manufacturing Center is still under
construction, the
odds-makers are still
undetermined regarding
the over/under. However,
it seems a safe bet
since CatFi machines
have already begun to arrive and sales are
happening regularly.

Would you like to learn more about the Used
Equipment Sales Center? Contact Johnny
Walker at [email protected] or
online at www.holtused.com.

Next Issue: HOLT Development Services

9

CONVERSATIONS Enterprise News Issue II 2021

onversationsJULY/AUGUST2016 about how to get ready for the opportunity
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES in the future which may include technical
or leadership training, additional experience
Happens When 1,259 People Speak? We Listen! and/or coaching.

Results of the 2016 VBL Employee Engagement Survey WE ARE GROWING! All of our open positions may be found
at https://www.holtcat.com/careers. This
Executive Vice President/Chief your co-workers to "I'm glad that we searchable site has recruiter information,
Administrative Officer, added, "This review your store's are coming career videos and detailed information about
ng survey lets us know what is working, what results, celebrate together as a By Beki Hutchison, each available job opening. On the site,
isn't, and what needs to be changed. It is successes, and click onto the green box that says “VISIT
ming organizations important for us to listen to the voice of discuss solutions for company related THE JOB BOARD.” This will take you to
loyee engagement everyone on our team." areas of to the importance the page where you can search by job title,
e reason: "None of A major topic of feedback was opportunity. of safety – but we job category, store, requisition number,
l of us." communication. Employees reported are not there yet." and location. Once you find the job you are
r company has used interested in, click on the APPLY button and
ather the voice of receiving more leadership messaging What is the Action Plan? complete the application. Be sure to answer
have over three years about cost control than our Values Based Senior Vice President - all of the required questions, including “How
nt Values Based Leadership culture. Mixed with less We have more activities than space to did you hear about this opportunity?” And
frequent communication, employees list. Here are brief reviews of several key always select “I am a Current Employee.”
expressed difficulty reconciling some action steps:
"I have worked for decisions with our values. We look forward to helping you find your
Caterpillar and other "Regrettably, we didn't do a good job of 1. As marked by improving trends, Human Resource Partners next role at HOLT! Please do not hesitate to
Cat dealers and can communicating how we used the safety is an important focus for all of us. contact an HR Business Partner or Recruiter,
say HOLT handles We are excited that Jeff Stewart has HDSI Leadership Consultant or ProTech
diversity better than joined us as the new Director of Safety instructor for any help you need navigating
any of my previous information from last year's survey," the system or our development programs. We
and Environmental Culture. He, and are excited about your next opportunity!
shared J.K. Baxter, Senior Vice President our growing safety team, will continue
employers."

d on the most Machine Sales. "We have recommitted to focus on key improvement areas,
as a team to communicate the value of including ensuring employees have
We believe this is vital employee feedback and keep everyone proper tooling/safe processes, enhancing
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety
concerned with concerns voiced in the survey, such as
aren't in alignment reducing security risks at the Irving store.
with our values
very comment from
ter J. Holt, Executive
ral Manager. "Some

So excited to share that we have record-opinionsdon't
Your Local 2. EOC sponsors are committed to Sometimes we hear that even with the
Management Team
(LMT) and
Enterprise
ooks at the results. Operations Council – I'm certain
high job openings in multiple areas of therinnaHoltRichter, partnerwithyouand theyalign." advanced notification, our employees are not
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their

(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback familiar enough with the job title to know
they could be qualified for the role. Other
business including Texas First Rentals, HOLTP5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

P12 Customer Experience P13-15 Service Awards

Renewables and HOLT Power Systems

Division. This means opportunities for all times we hear that employees think there is

of our employees to check out new roles, a preferred candidate already identified. And

experience professional growth and expand because these fears can get in the way of

company-wide knowledge about what strong internal candidate applying for a role,

other departments do to provide legendary we challenge you to be courageous and ask

customer service to our customers. questions about any opening you think may

We share these new opportunities in an email be interesting to enhance your career here at
every day around 5 o’clock in the afternoon. HOLT.

Our hope is that you all take advantage Managers are always asked to identify and

of seeing them first. External candidates interview internal candidates. In cases where

may search our system after the positions an internal candidate is not selected to be

are posted but they don’t receive the early interviewed, we ask that the hiring manager

notification that we do from the inside. have a conversation with that candidate

Operation
Kindness

HOLT CAT Georgetown
collected food during HOLT’s
Operation Kindness. After
putting the donated food items
on the warehouse scale, the team
donated a whopping 204 lbs.
to the local food bank. Craig
Johnson, Service Manager
5-Georgetown, writes, “Along
with your financial contributions
for 11,850 meals, we have a lot to
be thankful for and proud of here
at HOLT CAT Georgetown.”

10

Issue II 2021 Total Wellness CONVERSATIONS

snoitasrevno6102TSUGUA/YLUJ

you can visit with a doctor 24/7 by phone,
tablet, or computer. It’s your anytime,SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
office. You’ll have around-!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
STARTING YOUR SUMMER anywhere doctor’s yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
HEALTH KICK
the-clock access to board-certified physiciansotsrekrow-ocruoy
By Cindy Stein, ew taht dalg m'I" s'erots ruoy weiver feihC/tnediserP eciV evitucexE
Director of Total Wellness sihT" ,dedda ,reciffO evitartsinimdA
gnimoc eraetarbelec ,stluser gni
a sa rehtegotdna ,sesseccus

and pediatricians who can send prescriptionsdetalerynapmocrof snoitulos ssucsid
fo saera
ecnatropmi eht ot
ew tub – ytefas fo.ytinutroppo

directly to your pharmacy, if necessary. Best".teyerehttonera
tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el

".maet ruo no enoyreve ".su fo lla
saw kcabdeef fo cipot rojam A
detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
gnigassem pihsredael erom gniviecer fo eciov eht rehtag
desaB seulaV ruo naht lortnoc tsoc tuoba
of all, your covered dependents can also use?nalPnoitcAehtsitahW sraey eerht revo evah
ot ecaps naht seitivitca erom evah eW
ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
seeyolpme ,noitacinummoc tneuqerf
emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
rehto dna rallipretaC
.seulav ruo htiw snoisiced nac dna srelaed taC
fo boj doog a od t'ndid ew ,ylbattergeR" seldnah TLOH yas
yek lareves fo sweiver feirb era ereH .tsil
:spets noitca

the service. MDLIVE physicians treat more,sdnertgnivorpmiybdekramsA .1
.su fo lla rof sucof tnatropmi na si ytefas

than 50 routine medical conditions, such assahtrawetSffeJtahtdeticxeeraeW
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc naht retteb ytisrevid
cold, allergies, pink eye, UTI and more.dna,eH.erutluClatnemnorivnEdna
",yevrus s'raey tsal morf noitamrofni suoiverp ym fo yna
eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs ".sreyolpme

,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM tsom eht no des
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
Cost: ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu
.n
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy morf tnemmoc yreve
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" evitucexE ,tloH .J rete
With kids at home from school, planning month. You don’t want to miss it! ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht lacoL ruoY emoS" .reganaM lare
vacations or even trying to complete home htiw denrecnoc maeT tnemeganaM
projects, the summer can be a difficult time Find a Nutrition Expert with CHARGE • PPO medical plan: $0sa hcus ,yevrus eht ni deciov snrecnoc tnemngila ni t'nera t'nod snoinipo ri
to focus on your overall health. Don’t let .erots gnivrI eht ta sksir ytiruces gnicuder seulav ruo htiw dna )TML( .stluser eht ta skool
that stop you from continuing your journey CHARGE Nutrition Coaching is an exciting esirpretnE
to your better you. Total Wellness is here for new health benefit for HOLT BCBSTX plan • High Deductible Health Plan: $44otdettimmocerasrosnopsCOE .2 niatrec m'I – licnuoC snoitarepO
you and we have just what you need. Visit members and dependents! You can meet with
the Total Wellness page on our intranet for a Registered Dietitian virtually through Zoom rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE( tahw hcum yrev er
various program details. — at no cost to you! Registered Dietitians ".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro
work with you 1-on-1 to help you reach your )egap kcab deunitnoc(
New and Improved Wellness Newsletter health goals, whether it’s to eat well, move
more, sleep better or stress less. You’ll get Your Money Life: BudgetingkcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
We have developed a brand new monthly a plan designed by an expert customized to sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
newsletter that offers great resources support your goals and lifestyle. BCBSTX sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P
including a benefit of the month, recipes, members receive six sessions per benefit year.
various program details and more. Check out Budgeting is the first step toward a happier,
tips and tricks you can follow to help you Visiting a Doctor Just Got Easier
on bettering your health. Be on the lookout healthier financial life. Budgeting is a
for our newsletter on the first week of each HOLT has partnered with MDLIVE to offer
a convenient telehealth plan. With MDLIVE bad word for many, but it’s a necessary

component of a smart money life. Sign up for

our upcoming challenge where you will learn

habits that may help get yourself out of the

cycle of living paycheck-to-paycheck so you

can start on the path to a worry-free financial

life. Participate individually or in a team.

Registration Dates: June 7-25
Challenge Dates: June 21-August 8

For questions, please contact us at
[email protected].

Giving Back: Feeding Texas Together we raised $27,970 which provides 279,700 meals to
support our community for those in need. Here are some of our top
On behalf of HOLT and Feeding Texas, we would like to express location donators throughout the three weeks.
our deep appreciation for your support of Operation Kindness.
Your gifts are an expression of your caring spirit and represent <25 Employees
an investment in the future of our community. Because of the 1. HOLT CAT Lewisville- 6,850 meals
commitment of donors like you, Feeding Texas is able to help feed 2. HOLT Crane San Antonio- 6,750 meals
thousands of people. 3. Texas First Rentals Tyler- 2,750 meals

25-100 Employees
1. HOLT CAT Austin- 18,550 meals
2. HOLT CAT Georgetown- 11,850 meals
3. HOLT CAT Cleburne- 6,050 meals

100+ Employees
1. HOLT CAT San Antonio- 87,750 meals
2. HOLT CAT Irving- 32,450 meals
3. HOLT CAT Waco- 6,300 meals

Thank you for investing in what matters.

11

CONVERSATIONS Personnel Issue II 2021

JULY/AUGUST 2016 Rey, previously Shop Service Technician Trainee, is now Construction
2, is now Shop Service Technician 3-Power Superintendent-Austin Solar.
onversations​Congratulations to the following Systems Division. William Smith, Jesus Ramon, previously
previously Shop Service Technician 4, is Superintendent Trainee, is now
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES now Shop Service Technician 5. Construction Superintendent-
In Little Elm, Cory Carr, previously Haul Austin Solar.
employees who have received a Truck Driver 2, is now Haul Truck Driver
3. Richard Frederick, previously Service At Texas First Rentals, Andres
Happens When 1,259 People Speak? We Listen! Manager 2, is now Service Manager 3. Angeles, previously Shop
Steven King, previously Shop Service Service Technician 1, is now
Results ofpthre o20m16 VoBtLiEompnloydeeuEnrgaignemgentt hSuerveymonths of Technician 2, is now Field Service Field Service Technician
Technician 1. Jaziel Vazquez, previously 1-Weslaco. Brandon Branch,
January, February, and Marchng Shop Service Technician 1, is now Shop previously Used Equipment
Executive Vice President/Chief your co-workers to Service Technician 2. Sales Representative, is now
Administrative Officer, added, "This review your store's "I'm glad that we In Waco, Harvey Harlohs, previously Manager Used Fleet-Irving. Paul Harrell
survey lets us know what is working, what results, celebrate are coming Lead Technician, is now Shop Supervisor II, previously Inside Sales Representative
isn't, and what needs to be changed. It is successes, and together as a 4-Manufacturing and Rebuild. James 1, is now Outside Sales Representative-
important for us to listen to the voice of discuss solutions for company related Hromadka, previously Lead Technician, is Fort Worth. Christian Nall, previously
everyone on our team." areas of to the importance now Shop Supervisor 4-Manufacturing and Apprentice Shop Service Technician,
A major topic of feedback was opportunity. of safety – but we Rebuild. Bulmaro Mendez, previously Shop is now Shop Service Technician 1-San
ming organizations are not there yet." Service Technician 3, is now Shop Service Marcos. Sandra Ruiz, previously
Technician 4-Manufacturing & Rebuild. Enterprise Business Systems Analyst,
2021! Thank you for yourloyeeengagement Matthew Bell, previously Shop Supervisor is now Technology Operations Product
4, is now Service Manager 4. Jeffery Manager. Jose Segura, previously Rental
e reason: "None of Painter, previously Regional Cat Support Fleet Technician 1, is now Power Rental
Manager, is now Director of Cat Support. Shop Service Technician-Irving. Jarrett
hard work and dedication. Alllofus." James Pinon, previously Parts Warehouse Smith, previously Wash Rack Technician,
r company has used communication. Employees reported Supervisor 1, is now Parts Manager 1-Truck. is now Apprentice Shop Service Technician-
ather the voice of receiving more leadership messaging What is the Action Plan? In Austin, Reese Atkinson, previously Sales Burleson. Todd Matuska, previously
Coordinator 1, is now Sales Representative. Rental Sales Representative, in now Power
promotions can be found on thehaveoverthreeyears aboutcostcontrolthanourValuesBased We have more activities than space to Tony Mendoza, previously Parts Warehouse Rental Operations Manager-Irving. Robert
nt Values Based Leadership culture. Mixed with less list. Here are brief reviews of several key Clerk 2, is now Parts Warehouse Clerk Lopez, previously Wash Rack Technician,
"I have worked for 3. Daniel Sifuentes, previously Shop is now Apprentice Shop Service Technician-
Service Paving Technician, is now Field San Antonio Tradesman. Nicklas Patros,
Intranet under Support Services/Caterpillarandother Service Paving Specialist 1. Juan Vargas, previously Shop Service Technician
previously Wash Rack Technician, is now 1, is now Inside Sales Representative-
Cat dealers and can Shop Service Technician 1. J​ ose Mendoza Waxahachie.
say HOLT handles Castellon, previously Superintendent
In Irving, Jeremiah Ashford, previously
Human Resources/Employeediversitybetterthan Power Systems Division Warehouse
frequent communication, employees action steps: Technician, is now Product Support Inside
expressed difficulty reconciling some 1. As marked by improving trends, Sales Representative. Michael Brawner,
decisions with our values. safety is an important focus for all of us. previously Field Service Technician 5, is
"Regrettably, we didn't do a good job of We are excited that Jeff Stewart has now Technical Trainer 1. Robert Castle,
communicating how we used the joined us as the new Director of Safety previously Undercarriage Technician
information from last year's survey," 3, is now Undercarriage Technician 4.
shared J.K. Baxter, Senior Vice President and Environmental Culture. He, and Alejandro Cerda, previously Shop
Machine Sales. "We have recommitted our growing safety team, will continue Service Technician 2, is now Shop Service
any of my previous to focus on key improvement areas, Technician 3. Emanuel Garcia, previously
Shop Service Technician 3, is now Shop
Announcements.employers." Service Technician 4. Braden Gonzales,
d on the most previously Shop Service Technician 1, is
as a team to communicate the value of including ensuring employees have now Shop Service Technician 2. Amzad
We believe this is vital employee feedback and keep everyone proper tooling/safe processes, enhancing
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety
Jesse Aranda Sr., previously. yoursuggestions."
"I really can't say coaching, and recognizing groups that
the decisions I am consistently demonstrate safe behaviors.
concerned with They will also address specific safety
aren't in alignment concerns voiced in the survey, such as
with our values reducing security risks at the Irving store.
2. EOC sponsors are committed to
– I'm certain meeting twice annually with their
very comment fromYour Local somebody thinks
ter J. Holt, ExecutiveManagement Team
(LMT) and
Wash Rack Technician, is nowralManager."SomeEnterprise
Operations Council
opinions don't (EOC) sponsor will
ooks at the results.

Inventory Control Technician-everymuchwhat
rinna Holt Richter, partner with you and they align."
(continued back page)
Corpus Christi.P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback

P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

P12 Customer Experience P13-15 Service Awards

In Victoria, Jeremy Kretser, previously

Shop Service Technician 4, is now Shop

Service Technician 5. Michael McKittrick,

previously Service Manager 2, is now

Service Manager 3.

Brandon Edmunds, previously Shop
Service Technician 1, is now Shop Service
Technician 2-Bridgeport.

Kevin Lewis, previously Shop Service
Technician 5, is now Shop Service
Technician 6-North Dallas.

Dalton Townsend, previously Intern, is now
Shop Service Technician 1-Fort Worth.

In Cleburne, Brandon Evans, previously
Shop Service Technician 1, is now Shop
Service Technician 2. Michael Fortinberry,
previously Shop Service Technician 3, is
now Shop Supervisor 2.

In Georgetown, Nicholas Brackett,
previously Field Service Technician 3, is
now Shop Service Technician 6. Asa Long,
previously Shop Service Technician 2, is
now Field Service Technician 1. Brandon
Pirkle, previously Undercarriage Technician
4, is now Undercarriage Field Technician 3.

In Longview, Ryan Coker, previously
Parts Warehouse Supervisor 2, is now Parts
Manager 5. Bruce Durant, previously Shop
Service Technician 4, is now Shop Service
Technician 5. Danny James, previously
Shop Service Technician 4, is now Shop
Service Technician 5-Longview Power
Systems Division. Jerry Moore, previously
Machinist 2, is now Machinist 3. Augustine

12

Issue II 2021 Personnel CONVERSATIONS
snoitasrevno6102TSUGUA/YLUJ
Hosein, previously Shop Service Technician Welder 4, is now Welder 5. Jesaias
4, is now Shop Service Technician 5. Javier Castaneda, previously Intern, is now Shop Field Service Technician 5, is now Field
Ortega, previously Shop Service Technician Service Technician 1. Robert Cloyed III, Service Supervisor 1. Justin Owens,SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
1, is now Shop Service Technician 2. John previously Shop Service Technician 1, is Support System Analyst,!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
Roder, previously Shop Supervisor 4, is now Shop Service Technician 2. Steven previously Product yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
now Service Manager 2-Truck. Jeremy Gaines, previously Shop Service Technician
Sederholm, previously Lead Technician, 3, is now Shop Service Technician 4. is now Product Owner. Javier Oyervides,otsrekrow-ocruoy
is now Field Service Technician 5-Power Amanda Gomez, previously Sales Support ew taht dalg m'I" s'erots ruoy weiver feihC/tnediserP eciV evitucexE
Systems Division. Tyler Seymour, Coordinator 1, is now Sales Support sihT" ,dedda ,reciffO evitartsinimdA
previously Shop Service Technician 3, Coordinator 2. Frances Grantham, gnimoc eraetarbelec ,stluser gni
is now Shop Service Paving Technician. previously IT Helpdesk Support, is now a sa rehtegotdna ,sesseccus snoitazinagro gnimr
Alberto Torres, previously Lead Truck IT Operations Administer. Kevin Guiler, tnemegagne eeyolp
Service Technician, is now Shop Supervisor previously Shop Service Technician 1, is previously Shop Service Technician 3, isdetalerynapmocrof snoitulos ssucsid fo enoN" :nosaer el
4-Truck. Gabriel Trigo, previously now Shop Service Technician 3. Aaron fo saera
Intern, is now Shop Service Technician Horton, previously Shop Service Technician ecnatropmi eht ot ".su fo lla
1. Margarito Sanchez, previously Field 4, is now Rental Fleet Maintenance ew tub – ytefas fo.ytinutroppo
Service Technician 2, is now Field Service Supervisor. Steven Klebahn, previously
Technician 3-Irving Power Systems Shop Service Technician 4, is now Shop now Shop Service Technician 4. Charles".teyerehttonera
Division. Service Technician 5. Patrick Kurkoski, tahw ,gnikrow si tahw wonk su stel yevrus
previously Machine Delivery and Demo si tI .degnahc eb ot sdeen tahw dna ,t'nsi
In San Antonio, Bradley Bennett, Coordinator, is now Inventory Control fo eciov eht ot netsil ot su rof tnatropmi
previously Field Service Technician Technician Lead. Catarino Maciel,
1, is now Field Service Technician 2. previously Shop Service Technician 3, is ".maet ruo no enoyreve
Matthew Callaway, previously Shop now Shop Service Technician 4. Jacob saw kcabdeef fo cipot rojam A
Service Technician 1, is now Shop Service Milikien, previously Field Welder 2, is now detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
Technician 2. John Cantu, previously Field Welder 3. Jeffery Murphy, previously gnigassem pihsredael erom gniviecer fo eciov eht rehtag
desaB seulaV ruo naht lortnoc tsoc tuoba
Padilla, previously Field Service Technician?nalPnoitcAehtsitahW sraey eerht revo evah
ot ecaps naht seitivitca erom evah eW
ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
seeyolpme ,noitacinummoc tneuqerf
emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
rehto dna rallipretaC
.seulav ruo htiw snoisiced nac dna srelaed taC
fo boj doog a od t'ndid ew ,ylbattergeR" seldnah TLOH yas
yek lareves fo sweiver feirb era ereH .tsil
:spets noitca

3, is now Field Service Technician 4.,sdnertgnivorpmiybdekramsA .1
.su fo lla rof sucof tnatropmi na si ytefas

Aaron Rivero, previously Product SupportsahtrawetSffeJtahtdeticxeeraeW
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc naht retteb ytisrevid
Systems Analyst, is now Product Owner.dna,eH.erutluClatnemnorivnEdna
",yevrus s'raey tsal morf noitamrofni suoiverp ym fo yna
eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs ".sreyolpme

,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM tsom eht no des
lativ si siht eveileb eW
Arnulfo Saucedo, previously Shopevah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa ,noisiV ruo htiw tne
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme .n
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu morf tnemmoc yreve
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy evitucexE ,tloH .J rete
yas t'nac yllaer I" lacoL ruoY emoS" .reganaM lare
Service Technician 2, is now Shop Service.sroivahebefasetartsnomedyltnetsisnocma I snoisiced eht
ytefas cificeps sserdda osla lliw yehThtiw denrecnoc maeT tnemeganaM t'nod snoinipo ri
sa hcus ,yevrus eht ni deciov snrecnoctnemngila ni t'nera dna )TML(
seulav ruo htiw esirpretnE
Technician 3. Christopher Selthofner,.erotsgnivrIehttasksirytirucesgnicuder
previously Field Service Supervisor, isotdettimmocerasrosnopsCOE .2 .stluser eht ta skool
rieht htiw yllaunna eciwt gniteem tahw hcum yrev er
)egap kcab deunitnoc( ,rethciR tloH anniro
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skniht ydobemos lliw rosnops )COE(
dna uoy htiw rentrap
".ngila yeht

now Regional Technical Service Manager.kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

Michael Sifuentes, previously Shop Service

Technician 2, is now Field Service Paving

Specialist 1. Luis Vega III, previously

Parts Warehouse Clerk 1, is now Parts

Warehouse Clerk 2. Jeff Bird, previously

CI Project Manager 1, is now IT Project

Manager 2. James Johnson Jr., previously

Product Support Sales Representative,

is now Product Support Major Accounts

Representative.

HoltBabies

Lacy Schneider, Key Account
Manager-Texas First Rentals
San Marcos, and husband
Jordan Schneider, Service
Manager-Texas First Rentals
San Marcos, welcomed son
Tripp Arvilee, born October 8.

Gilbert & Amanda Lara,
Director of Financial Marketing-
San Antonio, are the proud
Pops and Nana of Mason Lara,
born February 13, 2021 during
the CRAZY South Texas snow
storm, to parents Jordan Lara
& Mari Garza.

13

CONVERSATIONS Local News Issue II 2021

onversationsJULY/AUGUST2016 Corpus Christi

NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES At left, a group of San Antonio adventurers
had a visit with HOLT customer Texas Parks &
Happens When 1,259 People Speak? We Listen! Wildlife, a partner to City Kids Adventures. Since
Results of the 2016 VBL Employee Engagement Survey 1995, City Kids Adventures seeks to educate,
mentor, support, and stay actively engaged with
ng Executive Vice President/Chief your co-workers to "I'm glad that we inner-city youth who otherwise will not have the
Administrative Officer, added, "This review your store's are coming opportunity to participate in meaningful non-
ming organizations survey lets us know what is working, what results, celebrate together as a traditional outdoor activities HOLT has sponsored
loyee engagement isn't, and what needs to be changed. It is successes, and this program for many years.
e reason: "None of important for us to listen to the voice of discuss solutions for company related Submitted by Michael Piconi
l of us." everyone on our team." areas of to the importance
r company has used opportunity. of safety – but we
ather the voice of A major topic of feedback was are not there yet."
have over three years communication. Employees reported
nt Values Based receiving more leadership messaging What is the Action Plan?
about cost control than our Values Based We have more activities than space to
"I have worked for Leadership culture. Mixed with less list. Here are brief reviews of several key
Caterpillar and other frequent communication, employees action steps:
Cat dealers and can expressed difficulty reconciling some 1. As marked by improving trends,
say HOLT handles decisions with our values. safety is an important focus for all of us.
diversity better than We are excited that Jeff Stewart has
any of my previous "Regrettably, we didn't do a good job of joined us as the new Director of Safety
communicating how we used the and Environmental Culture. He, and
employers." information from last year's survey," our growing safety team, will continue
shared J.K. Baxter, Senior Vice President to focus on key improvement areas,
d on the most Machine Sales. "We have recommitted including ensuring employees have
We believe this is vital as a team to communicate the value of proper tooling/safe processes, enhancing
ent with our Vision, employee feedback and keep everyone our culture of peer-to-peer safety
up to date on the changes influenced by coaching, and recognizing groups that
. your suggestions." consistently demonstrate safe behaviors.
very comment from "I really can't say They will also address specific safety
ter J. Holt, Executive Your Local concerns voiced in the survey, such as
ral Manager. "Some the decisions I am reducing security risks at the Irving store.
opinions don't 2. EOC sponsors are committed to
ooks at the results. Management Team concerned with meeting twice annually with their
e very much what (LMT) and
rinna Holt Richter, aren't in alignment (continued back page)

Enterprise with our values

Operations Council – I'm certain
(EOC) sponsor will somebody thinks
partner with you and they align."

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
P12 Customer Experience P13-15 Service Awards

Longview

Pictured right, one lucky East Texas Bridge (ETB) employee won a cooler
at a customer appreciation lunch provided on the jobsite by the HOLT
Longview team, including sales, service, and SITECH. A long time HOLT
customer, ETB is very proud of their Cat equipment, Trimble technology,
and Link-Belt Crane. We are happy to have customers that truly view
our relationship as a partnership. Greg Jones, Regional Sales Manager-Waco; Mike Stevenson, PSSR-Longview; Jake Giebel, Service
Manager, Longview/Tyler; Trey Smith, Shop Supervisor-Longview; David Henry, Sales Rep-SITECH Tejas; and Jeff Cunningham, Sales
Rep-Longview, participated in the lunch. Submitted by Jeff Cunningham

Service Awards Not Pictured

Martin Aleman 5 San Antonio Robert Estrada 20 San Antonio Krystal Pacheco 15 San Antonio
Dianna Perez 15 San Antonio
Tim Blume 10 Longview Robert Gauna 30 San Antonio Robert Radassao 25 San Antonio
Aaron Rivero 10 San Antonio
William Bordelon 15 San Antonio John Guzman 5 Irving Miko Roberto 5 San Antonio
Daniel Sawyer 15 Texarkana
Debbie Boren 15 San Antonio Ken Harris 30 Tyler Glenn Schultz 20 Irving
Naman Shedd 5 Willow Park
Bradley Brown 5 San Antonio Scott Hayes 15 Fort Worth Ron Shoemake 20 San Antonio
Jeffrey Skaggs 20 North Dallas
Andrew Burns 20 Edinburg Rodolfo Hernandez 15 San Antonio Bobby Solis 5 Laredo
Greg Toepfert 20 San Antonio
Dudley Calhoun 25 Longview Steven Holliefield 40 Waco John Torres 5 San Antonio
Jane Valdetero 5 San Antonio
Joshua Campa 5 San Antonio Beki Hutchison 5 San Antonio Daniel Willmann 10 San Antonio
Victor Ybarra 5 Waco
Clinton Campbell 5 San Antonio Jason Jones 20 San Antonio

Zikeithen Carter 10 Irving Kimila Jones 20 Longview

Joel Cavazos 5 San Antonio Cody Lankford 5 Belton

Bryan Coupar 10 Georgetown Oscar Limas 10 Corpus Christi

Austin Cowan 5 San Marcos Letty Martinez 25 San Antonio

Gregorio Davila 5 Weslaco Jeff Maxey 15 San Antonio

Richard de los Santos 5 San Antonio Michael McFatridge 10 Kilgore

AC Deck 25 San Antonio Cody Miculka 5 San Antonio

Carl Duelm 5 San Antonio Gordon Moon 15 Waco

Herbert Edwards 35 Bridgeport Stephen Ohnheiser 5 Victoria

14

Issue II 2021 Service Awards CONVERSATIONS

snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN

!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
a sa rehtegot etarbelec ,stluser tahw ,gnikrow si tahw wonk su stel yevrus gni
dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi
detaler ynapmoc fo eciov eht ot netsil ot su rof tnatropmi snoitazinagro gnimr
ecnatropmi eht ot rof snoitulos ssucsid tnemegagne eeyolp
ew tub – ytefas fo fo saera ".maet ruo no enoyreve fo enoN" :nosaer el
".tey ereht ton era saw kcabdeef fo cipot rojam A
.ytinutroppo ".su fo lla
desu sah ynapmoc ru
detroper seeyolpmE .noitacinummoc
Elena Gonzales Corinna Holt?nalP noitcA eht si tahW gnigassem pihsredael erom gniviecer fo eciov eht rehtag
James Adams​ Ernie Bowman Arthur Christy Gwyn Culpepper ot ecaps naht seitivitca erom evah eW desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
(40) Corpus Christi (20) San Antonio (45) San Antonio (35) Fort Worth yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL
seeyolpme ,noitacinummoc tneuqerf desaB seulaV tne
emos gnilicnocer ytluciffid desserpxe
rof dekrow evah I"
.seulav ruo htiw snoisiced rehto dna rallipretaC
fo boj doog a od t'ndid ew ,ylbattergeR" nac dna srelaed taC
seldnah TLOH yas
eht desu ew woh gnitacinummoc naht retteb ytisrevid
:spets noitca suoiverp ym fo yna

(30) San Antonio Richter,sdnert gnivorpmi yb dekram sA .1 ".sreyolpme
.su fo lla rof sucof tnatropmi na si ytefas
sah trawetS ffeJ taht deticxe era eW tsom eht no des
(10) San AntonioytefaS fo rotceriD wen eht sa su denioj lativ si siht eveileb eW
dna ,eH .erutluC latnemnorivnE dna ",yevrus s'raey tsal morf noitamrofni ,noisiV ruo htiw tne
eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs
,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM .n
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa morf tnemmoc yreve
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme evitucexE ,tloH .J rete
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu emoS" .reganaM lare
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" lacoL ruoY t'nod snoinipo ri
ma I snoisiced eht .stluser eht ta skool
ytefas cificeps sserdda osla lliw yehT htiw denrecnoc maeT tnemeganaM tahw hcum yrev er
sa hcus ,yevrus eht ni deciov snrecnoc tnemngila ni t'nera dna )TML( ,rethciR tloH anniro
.erots gnivrI eht ta sksir ytiruces gnicuder seulav ruo htiw esirpretnE

ot dettimmoc era srosnops COE .2 niatrec m'I – licnuoC snoitarepO
rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE(
".ngila yeht dna uoy htiw rentrap
)egap kcab deunitnoc(

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

Vanessa Johnson Cecilia Junell Bradley Keen Susana Lehman Alan Lindow Alan Mayes
(5) North Dallas (40) Irving (10) San Antonio (25) San Antonio (20) Longview (20) Corpus Christi

Bradley Moseley Trace Newman Jeff Rhodes Roland Rodriguez Joe Rogers Robert Sanchez
(15) Irving (25) Cleburne (15) Irving (30) Fort Worth (5) Irving (5) Houston

Doug Schonberner Mark Segovia Eric Shirey Alvin Thomas David Wilhite David Willette
(5) Georgetown (20) San Antonio (10) Irving (25) Corpus Christi (5) San Antonio (10) San Antonio

New HOLT Business Card Vendor

American Solutions for Business is now our HOLT business card vendor. Build your card, proof and choose a quantity right on their
website. All orders will require access to CODA, and a PO. If you need access, contact your manager.

If you are new to www.shopHOLTBrands.com, email [email protected] for access to the site. When requesting
access please provide your HOLT location. If you need further assistance, contact Crystal Kisley with the HOLT CAT procurement team.

Ordering Website www.shopholtbrands.com
Username: your email address
Temp Password is: HOLT2021 (all caps, no spaces)

15

CONVERSATIONS In Action Issue II 2021

ValuesJULY/AUGUST 2016

onversationsthen Irving Coordinator, how to position the bucket, remove
NEWS FOR the pins,HOLT EMPLOYEES and the toolsAND THEIR FAMILIES required to do so. Stefanie said, “While
Happens When 1,259 People Speak? We Listen!
out of his day for my customer,
he did not have to take timeResults of the 2016 VBL Employee Engagement Survey

Gary showed the valueExecutive Vice President/Chief of commitment by demonstrating a
your co-workers to
Administrative Officer, added, "This review your store's "I'm glad that we
ng are coming
caring attitude and sharing a mutual desire to succeed, and Imingorganizationsresults, celebratetogether as a
successes, and company related
loyee engagement discuss solutions for to the importance
e reason: "None of areas of of safety – but we
opportunity. are not there yet."
am very appreciative for that!” Thank you, Gary.lofus."
survey lets us know what is working, what
isn't, and what needs to be changed. It is
important for us to listen to the voice of
everyone on our team."
A major topic of feedback was
r company has used communication. Employees reported
ather the voice of receiving more leadership messaging What is the Action Plan?
have over three years about cost control than our Values Based We have more activities than space to
In Weslaco the normal Christmas children’s hospital toyntValuesBased
Leadership culture. Mixed with less list. Here are brief reviews of several key
frequent communication, employees action steps:
expressed difficulty reconciling some
decisions with our values.
"Regrettably, we didn't do a good job of
communicating how we used the
information from last year's survey,"
"I have worked for

Caterpillar and other

drive wasn’t possible, but with dynamic thinking the branchCatdealersandcan

say HOLT handles

diversity better than

decided to continue to collect money to send to the children’sanyofmyprevious
1. As marked by improving trends,
safety is an important focus for all of us.
We are excited that Jeff Stewart has
joined us as the new Director of Safety
and Environmental Culture. He, and
shared J.K. Baxter, Senior Vice President our growing safety team, will continue
employers."

college fund for the family of Rudy Solis, formerly Salesdonthemost
Machine Sales. "We have recommitted to focus on key improvement areas,
as a team to communicate the value of including ensuring employees have
We believe this is vital employee feedback and keep everyone proper tooling/safe processes, enhancing
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety
Representative-Edinburg. Rudy’s passing in December took. yoursuggestions."
"I really can't say coaching, and recognizing groups that
the decisions I am consistently demonstrate safe behaviors.
concerned with They will also address specific safety
aren't in alignment concerns voiced in the survey, such as
with our values reducing security risks at the Irving store.
very comment from
ter J. Holt, Executive

everyone by surprise, and the branch was happy to help.ralManager."Some

opinions don't
Your Local 2. EOC sponsors are committed to
Management Team
(LMT) and
Enterprise
ooks at the results. Operations Council – I'm certain
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their

(continued back page)
Fabio Riccio, Project Engineer-San Antonio, received arinnaHoltRichter, partnerwithyouand theyalign."

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

request from a customer on a generator that had been soldP12CustomerExperience P13-15ServiceAwards

quite a few years ago. He worked to get the information

the customer needed, and formed a great relationship, and

they’ve subsequently been able to help each other with

different projects.

Steve Albritton, Field Service Supervisor 2-San Antonio, of providing legendary customer service, and we look forward to doing
went above and beyond during the month of December, when business with you in the future.” Well done, Richard.
field service technicians were fully booked, and additional
startups were needed. When Fabio Riccio needed to schedule Demonstrating a dynamic use of resources, Ryan Kiel, Manager Key
three startups, Steve rearranged jobs and technicians to insure Accounts-Texas First Rentals Little Elm, instituted an email chain
continued legendary customer service for all. within his district that makes it much easier for the reps to track down
equipment and share equipment and resources. It is such a simple
Chris Cox, Sales Representative-Irving, would like to idea but it has greatly improved the communications and sharing of
recognize the Nick Davis, Project Manager 2-Irving, for his resources within the district.
leadership. Nick stepped up during 2020, incorporating his
regular work with the management of the team while Sherry When he saw a need during the start of the third quarter last year, Mike
McGee, Engineering Manager-Irving, was on leave. Nick Lozano, now Shop Supervisor 1-Edinburg North, stepped up started
went out of his way to make himself available regardless of supporting and directing the service shop. The opportunity arose for a
the issue. Chris said, “I truly felt like a valued customer to shop supervisor and Mike applied for it. Throughout the years, Mike has
Nick and the engineering team. Thank you Nick!” demonstrated and exhibited his commitment to HOLT in a remarkable
way. He demonstrated a caring attitude not only for the company but
Caleb Crisler, Project Engineer 1-San Antonio, said, also for his fellow employees. Mike was promoted Shop Supervisor at
“Richard De los Santos is always willing to assist in difficult the beginning of the 4th quarter. Congratulations!
communication with customers. He is always available to
collaborate with site visits and gathering information, and Ethan Watterson, part-time Parts Warehouse Clerk-Irving, was
recently assisted in a project on the Riverwalk by gathering originally part of the Dubiski internship program and transitioned to
information so that permits can be pulled and approved. His part-time when he graduated. Earlier in 2020, Ethan shadowed the IT
willingness to be hands on and to collaborate ensures that we department as he is enrolled in Business Analytics at UNT Dallas and
deliver legendary customer service.” Way to go, Richard. has a passion for IT. The IT Department was impressed with Ethan’s
knowledge and they were able to utilize his skillset several times on the
Good customer feedback makes our ears sing! Richard IT Helpdesk in late 2020 when their staffing was constrained. This a
Spence, Sales Representative-Victoria, worked closely with fantastic example of being dynamic and creating internal teams.
Martha Vasquez of Volunteers of Victoria to close the deal on
a new backhoe. Volunteers of Victoria provides free housing
for the needy and affordable housing programs for low-income
families. Martha writes, “Just wanted to let you know Gene
says the new backhoe is working perfectly. You met your goal

16