HOLT Conversations - Issue III - 2021

conversationsCONVERSATIONSJULY/AUGUST2016
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

N E W S F O R H O LT ® E M P L OY E E S A N D T H E I R FA M I L I E S

What Happens When 1,259 People Speak? We Listen!

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employees. We now have over three years about cost control than our Values Based We have more activities than space to

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more.matter and nobody looks at the results. Operations Council – I'm certain 2. EOC sponsors are committed to
(EOC) sponsor will somebody thinks meeting twice annually with their
The reality is we care very much what they align."
leimttpeloymeesothrinek."aCboroinunatHtohlteRicthetear,m:pRartynear wnithMyouaanrdsh,
Here’s a IT Service Desk Manager(,conwtinueidtbahck paHge) OLT

INSIDEsince 2018. Ryan curPPr52eSTanafleettloyyf PT3wmGoe|atTnthoraeKegnToehwisnCgo2srti2nonKaenaomnwdpPPe6lt-o1e0ryJL.oePcea4lsMN,eowsitnsInPtt1ee0rreHsntOinsLgT,PBaearbnsioedns |PcG1o1oGEnnretteerrnap|rciTshetroNowerwsbsacskervicing

the enterprTisHeIS’sISShUaErdwP12aCruestoamnerdExspeorifentcwe aP1r3e-15nSeerveicdesA.waRrdys an enjoys video games and collecting

cars, including two muscle cars that he takes out to the drag strip now and then.

Issue III 2021 Nick Seifert, IT Helpdesk Support, Senior: Nick joined HOLT just under 4 years ago
and while his main role is working helpdesk support, for the past 6 months or so he’s
INSIDE THIS ISSUE worked on special projects, including managing training for the new phone system.
Nick appreciates working at HOLT for the opportunities to flex his creative muscle.
P2-3 Safety News/Owners’ Message His velvet voice in training and live online help forums for end users will continue as
P4-5 IT Updates/Features Microsoft 365 rolls out. In his free time Nick is a musician, learning piano at age 20.
P6-7 Local News/HOLT Babies He enjoys composing digitally.
P8-9 HIGH 5/HOLT Women’s Network
P10-11 CX/Enterprise News Debra Ceeko, Senior Communication Specialist, has been at HOLT for 15 years,
P12-13 Enterprise News/Total Wellness/Women working on the last phone system changeover in 2006 when she first started. Debra
P14-15 Values in Action is solution-oriented, with an intractable positive attitude. Debra manages all of the
P16-17 On the Move/Retirees programming required to manage the phone system. She enjoys the people, company
P18-19 Service Awards culture, and diverse leadership. In her free time, Debra enjoys her cats, and painting.

Daniel Herrera, IT Helpdesk Support Senior, has been at HOLT for 6 years. He likes
working at HOLT for the consistent values, a good work-family connection, and a great
work atmosphere. As technical lead on the new phone project, Daniel mentored and
guided interns in the HOLT Intern program. When Daniel is not tackling a technical
issue, he enjoys socializing at a good restaurant, playing video games, and relaxing
with family and friends.

CONVERSATIONS Safety News Issue III 2021

onversationsJULY/AUGUST2016 • Break your three-point contact only
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES when you reach the ground, cab, or a
stable platform.
Happens When 1,259 People Speak? We Listen! THREE POINTS FOR SAFETY
• Mount and dismount facing the
Results of the 2016 VBL Employee Engagement Survey By Jeff Stewart, equipment, never facing away.

ng Executive Vice President/Chief your co-workers to "I'm glad that we • Never jump from/to machines or
ming organizations Administrative Officer, added, "This review your store's are coming platforms.
loyee engagement survey lets us know what is working, what results, celebrate together as a
e reason: "None of isn't, and what needs to be changed. It is successes, and • Ensure that your hands are free and
l of us." important for us to listen to the voice of discuss solutions for company related do not attempt to carry objects while
everyone on our team." areas of to the importance climbing or accessing elevated areas.
A major topic of feedback was opportunity. of safety – but we
are not there yet." • Climb on and off only when the
equipment is stationary.
r company has used communication. Employees reported What is the Action Plan?
ather the voice of receiving more leadership messaging We have more activities than space to • Use the access designed and provided by
have over three years about cost control than our Values Based list. Here are brief reviews of several key Director of Safety & Environmental the manufacturer – steps, running boards,
nt Values Based Leadership culture. Mixed with less action steps: traction strips, footholds, handgrips,
frequent communication, employees the task, like performing your work from the etc. Do not use wheel hubs, tires, etc. as
"I have worked for expressed difficulty reconciling some ground. If you must work at a height start a step surface if they are not designed to
Caterpillar and other decisions with our values. 1. As marked by improving trends, Culture be used in that manner.
Cat dealers and can "Regrettably, we didn't do a good job of safety is an important focus for all of us.
say HOLT handles communicating how we used the We are excited that Jeff Stewart has • Keep access areas clear of mud, water,
diversity better than information from last year's survey," joined us as the new Director of Safety grease and other hazards that can cause
any of my previous and Environmental Culture. He, and slips, trips, or falls.
shared J.K. Baxter, Senior Vice President our growing safety team, will continue
employers." Machine Sales. "We have recommitted to focus on key improvement areas, Point 3: Elevated Surfaces
as a team to communicate the value of including ensuring employees have We often need to work on elevated surfaces:
d on the most employee feedback and keep everyone proper tooling/safe processes, enhancing areas where work is to be performed that is
We believe this is vital up to date on the changes influenced by our culture of peer-to-peer safety four feet or more above ground level or the
ent with our Vision, your suggestions." coaching, and recognizing groups that adjacent floor. An elevated surface can also
"I really can't say consistently demonstrate safe behaviors. be a work area above dangerous equipment
. the decisions I am They will also address specific safety regardless of height.
very comment from concerned with concerns voiced in the survey, such as
ter J. Holt, Executive aren't in alignment reducing security risks at the Irving store. Prior to working on an elevated surface:
ral Manager. "Some with our values 2. EOC sponsors are committed to
opinions don't Your Local • Verify that fall protection equipment is
ooks at the results. Management Team – I'm certain available and in safe working condition.
e very much what (LMT) and
rinna Holt Richter, Enterprise • Ensure that all personnel assigned to
work on an elevated surface use any
It may surprise you that the secondOperationsCouncil required fall protection equipment.
(EOC) sponsor will somebody thinks meeting twice annually with their
leading cause of unintentional injury-partnerwithyouand theyalign." • Pre-plan all jobs by completing a Job
(continued back page) Safety Analysis (JSA).

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback with this quick assessment: • Inspect all equipment before use, and
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News report defective equipment immediately
to your supervisor.
related death is falls. In a single year,P12 Customer Experience P13-15 Service Awards
• Understand the use and limitations of fall
39,443 people died in falls at home and • Do you have good support and traction protection equipment.
at work. Contrary to popular belief, most from your footwear?
falls happen at relatively minimal distances If you need assistance with fall protection,
above the ground surface including fatal • Is there inclement weather or slippery contact your local Safety Representative.
falls. Recently we have experienced several surfaces that will make it harder to The Safety Department is also available 24
injuries as a result of work being performed ascend/descend safely? hours a day on the Safety Hotline at 1-877-
477-4658.
on elevated work surfaces. At-risk activities • How will you get your tools, parts, and

include climbing to and from vehicle work other materials up and down to the area

beds, working on elevated platforms/ where the work will be performed?

machines, or even ascending-descending • Will fall protection need to be
stairs, to name a few! considered? If it becomes necessary, is

Point 1: Special Consideration fall prevention already available or will
fall protection devices be needed?
Whether working at home or on the job,
special considerations should be given • Are you using a ladder? Ensure that
whenever the job requires you to work at it is in good condition and that all
heights. Try to find a safer way to perform components such as locking devices
are working correctly. Ladders should

always be placed on a solid footing and

DO YOU HAVE A GREAT never leaned against an unstable surface.
STORY IDEA FOR
Point 2: Three-Point of Contact
Technique

CONVERSATIONS? When accessing trucks, trailers, machines,
stairwells, and other elevated surfaces we

Send story suggestions to should ensure we are using a good three-
conversations@holtcat.com point of contact technique. The three-point
of contact technique requires three of your

Editorial Board: four limbs to always be in contact with the
Michelle Allen surface of the equipment or platform you
Denise Herrera-Wieters are mounting/dismounting. The three-point
contact technique helps to prevent injuries

Writer: Shelley Galbraith from slips and falls by providing maximum
Design: Wall Media Designs stability and support.

Here are a few things to remember about the

© 2021 HOLT CAT three-point contact technique:

2

Issue III 2021 Owners’ Message CONVERSATIONS
snoitasrevnoWhat’s New And Exciting at HOLT 6102 TSUGUA/YLUJ

SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN

We are more than halfway through the year Manufacturing, the Used Retail Center, !netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
and want to share with our employees the HOLT CAT Rebuild and the Caterpillar
many exciting projects and initiatives we’re Financial Remarketing Center. The Rebuild dealer of the Nikola ClayesvrsuS8tnemtreguagcnkE eseyoilnpmETLBeVx61a0s2 ,eht fo stluseR
creating and building across the territory. Center currently has work scheduled all the
The full list of projects, initiatives and way into December. and HOLT Crane & Equipment is offering aotsrekrow-ocruoy
accomplishments below includes all of ew taht dalg m'I" s'erots ruoy weiver
HOLT’s business units. New technology has arrived and more is to gnimoc era etarbelec ,stluser feihC/tnediserP eciV evitucexE gni
come with our investment in a Future-Ready a sa rehtegot dna ,sesseccus sihT" ,dedda ,reciffO evitartsinimdA
We started the year with a bit of trepidation HOLT. Ring Central, our new cloud-based detaler ynapmoc tahw ,gnikrow si tahw wonk su stel yevrus
and worry about what the world might look phone system is integrated and we’ve just rof snoitulos ssucsid si tI .degnahc eb ot sdeen tahw dna ,t'nsi snoitazinagro gnimr
like in the future. Even with a multitude of launched a new technology company – new Magni product.ecnatropmiehtot fo saera fo eciov eht ot netsil ot su rof tnatropmi tnemegagne eeyolp
unknowns, our economy kicked in and a Epiphany Industrial Technologies. fo enoN" :nosaer el
sense of normalcy has returned. ew tub – ytefas fo .ytinutroppo ".maet ruo no enoyreve
We’ve launched projects and initiatives that ".tey ereht ton era saw kcabdeef fo cipot rojam A ".su fo lla
We’ve been blessed. A number of new and create a better experience for our employees Earlier this year, we celebrated our?nalPnoitcAehtsitahW detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
exciting things have happened this year. Of and our customers. A Quality Management gnigassem pihsredael erom gniviecer
course, we couldn’t do any of this without all System pilot in San Antonio and Waco is desaB seulaV ruo naht lortnoc tsoc tuoba fo eciov eht rehtag
of you and our shared values. focused on tracking and managing re-work, ssel htiw dexiM .erutluc pihsredaeL sraey eerht revo evah
and a Retail Product Support initiative is seeyolpme ,noitacinummoc tneuqerf desaB seulaV tne
We began the year with a new acquisition about making it easy to do business with outstanding safety results and now we’reotecapsnahtseitivitcaeromevaheW
– Sullair of Houston. It’s one of the largest us. Our Parts Department received a GOLD yek lareves fo sweiver feirb era ereH .tsil rof dekrow evah I"
independent air compressor distributors in Level award from Caterpillar for their :spets noitca rehto dna rallipretaC
the country. They will soon co-locate with Excellence in operations. We announced that emos gnilicnocer ytluciffid desserpxe nac dna srelaed taC
Texas First Rentals Power Solutions in HOLT Truck Centers is now the authorized .seulav ruo htiw snoisiced seldnah TLOH yas
Cibolo. We’re growing in Waco with HOLT at a total recordable injury rate of 1.10 –,sdnertgnivorpmiybdekramsA .1 naht retteb ytisrevid
.su fo lla rof sucof tnatropmi na si ytefas suoiverp ym fo yna
sah trawetS ffeJ taht deticxe era eW fo boj doog a od t'ndid ew ,ylbattergeR"
eht desu ew woh gnitacinummoc
",yevrus s'raey tsal morf noitamrofni
amazing what we can accomplish when weytefaSforotceriDwenehtsasudenioj
dna ,eH .erutluC latnemnorivnE dna
eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs ".sreyolpme

work together toward a common goal. Our,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM tsom eht no des
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme lativ si siht eveileb eW
HR and Marketing teams are working on aytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu ,noisiVruohtiwtne
taht spuorg gnizingocer dna ,gnihcaoc yas t'nac yllaer I" ".snoitseggus ruoy .n
ma I snoisiced eht
.sroivaheb efas etartsnomed yltnetsisnoc htiw denrecnoc lacoL ruoY morf tnemmoc yreve
ytefas cificeps sserdda osla lliw yehT tnemngila ni t'nera maeT tnemeganaM evitucexE ,tloH .J rete
seulav ruo htiw emoS" .reganaM lare
technician recruiting campaign focused onsahcus,yevrusehtnideciovsnrecnoc dna )TML(
.erots gnivrI eht ta sksir ytiruces gnicuder niatrec m'I – esirpretnE t'nod snoinipo ri
ot dettimmoc era srosnops COE .2 skniht ydobemos licnuoC snoitarepO .stluser eht ta skool
lliw rosnops )COE( tahw hcum yrev er
what it’s like to be a HOLT technician. HDSIriehthtiwyllaunnaeciwtgniteem
".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro
in-person training is back, HOLT University)egapkcabdeunitnoc(
kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P

sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
is growing and we have a HOLT Family DaysdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

planned for 2022.

What really gets us excited, though, is how
you take care of our customers, each other,
and our communities each and every day,
and do so while modeling our values. We are
grateful to be a part of this team and grateful
for each of you.

Corinna Holt Richter and Peter J. Holt

2021 HOLT Initiatives →

→ Caterpillar Financial Remarketing Center in Waco → HOLT Truck - Fleet Service
→ CCE Shop Service Offerings for Retail Customer - BOGO → HOLT Undercarriage Expansion in Georgetown
→ HOLTUsed.com
Track Offering, 500 Hour PM Offering → HOLT University is growing
→ Continued COVID-19 Tracking → HOLT Women’s Network
→ Customer Service Center for Compact Construction → Investing in a Future-Ready HOLT
→ NEW Magni Products offered by HOLT Crane in support of
Equipment in San Antonio
→ Empower Retirement Transition Texas First Rentals
→ Enterprise Customer Rental Portal → Parts: Customer Service & Engagement Project – Provide
→ Enterprise Sales Initiative
→ Epiphany Industrial Technologies, LLC – New Tech Co Exceptional Service & Exceed Customer Expectations
→ Fast-paced Growth & Hiring → Parts: Business Process Efficiency – Operate a Business
→ HDSI: more than 500 classes in @my; launches Learn It All
Model that is Profitable, Safe and Sustainable
Series → Parts: Inventory Planning & Optimization – Stock Parts and
→ HOLT Crane awarded Top 5 Dealer for 2020 by Link-Belt
→ HOLT Deal Team Expansion Plan Orders Efficiently
→ HOLT Family Day Coming → Quality Management System – Apply a Framework in SA
→ HOLT Rebuild – 8 Machines in Process, 8 Committed &
Shop and SA PSD
Scheduling Slots for January 2022 → Retail Product Service Offering
→ HOLT’s RingCentral – New cloud-based phone system → Retail Sales Representatives
→ HOLT Manufacturing – Sold out 2021 Build Capacity for → Safety Journey to Zero. The best is yet to come.
→ SITECH-Tejas – New Scheduling Tool Implemented
Engine packages & Spray King products → Sullair of Houston Expansion in Cibolo & Georgetown
→ HOLT Manufacturing – August 2021 Job Fair → Texas First Rental Power Solutions – relocating to Cibolo
→ HOLT Manufacturing – Enterprise Resource Planning → Texas First Rentals Trench Safety colocated with SITECH
→ Texas First Rentals – two new locations for additional growth
Operating System Changeover
→ HOLT Power Systems – New electric power sales manager in Austin (Q4 2022), and Fate (Q3 2022)
→ HOLT Power Systems – Growing retail & large power → Texas First Rentals Weslaco remodel of Wash Bay/office
→ Total Maintenance & Repair: Turnkey Solutions with
electric power
→ HOLT Power Systems – New GC Retail Power Offerings & Guaranteed Cost
→ Total Maintenance & Repair: New Pricing Options
Marketing Campaign
→ HOLT Renewables – Vallecitos Water District Project
→ HOLT Truck - Authorized dealer of Nikola Class 8 trucks in

TX

3

CONVERSATIONS IT Updates Issue III 2021

onversationsJULY/AUGUST2016 Meet Tony Ledbetter,
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

Happens When 1,259 People Speak? We Listen! IT’s New Cyber Security Chief
Results of the 2016 VBL Employee Engagement Survey

Executive Vice President/Chief your co-workers to "I'm glad that we
Administrative Officer, added, "This review your store's are coming
survey lets us know what is working, what results, celebrate together as a
isn't, and what needs to be changed. It is successes, and
important for us to listen to the voice of discuss solutions for company related
everyone on our team." areas of to the importance
A major topic of feedback was opportunity. of safety – but we
ng are not there yet." Controller, with extensive experience in time, working to become a certified yoga
network infrastructure security design, instructor, pursuing photography, riding
In late June there was a new addition tomingorganizations implementation, and policy. He also served motorcycles, and cooking.
as a cyber security instructor for the Center
loyee engagement for Infrastructure Assurance and Security Help Us Help You:
e reason: "None of at The University of Texas at San Antonio. Submit a Ticket!
Most importantly, Tony enjoys his free
the HOLT IT team: Tony Ledbetter, Sr.lofus." The best way to get service from the
Tony’s Top Tips IT Service Desk is to submit an online
r company has used communication. Employees reported ticket at holtcat.bossdesk.io. The
Manager, IT Security. He joined HOLTatherthevoiceof • Don’t click links in emails. Open information technology (IT) department
receiving more leadership messaging What is the Action Plan? a browser window and type the at HOLT currently uses BOSSDesk,
address of the site yourself. the online tool that manages service
have over three years about cost control than our Values Based We have more activities than space to requests for anything related to your
Leadership culture. Mixed with less • Use a longer, and more equipment or service.
frequent communication, employees complicated passphrase that
to build a new security program to securentValuesBased includes both upper and lower
expressed difficulty reconciling some list. Here are brief reviews of several key case letters, numbers, and special
decisions with our values. action steps: characters.
"Regrettably, we didn't do a good job of
"I have worked for
Caterpillar and other
Cat dealers and can

HOLT’s digital assets.sayHOLThandles
diversity better than communicating how we used the 1. As marked by improving trends,
safety is an important focus for all of us.
We are excited that Jeff Stewart has
joined us as the new Director of Safety
any of my previous information from last year's survey," and Environmental Culture. He, and
shared J.K. Baxter, Senior Vice President our growing safety team, will continue
employers."
d on the most The challenge is immense. “HOLT is aMachine Sales. "We have recommitted to focus on key improvement areas,
as a team to communicate the value of including ensuring employees have
We believe this is vital
ent with our Vision,

diverse company with many facets,” he.
employee feedback and keep everyone proper tooling/safe processes, enhancing
up to date on the changes influenced by our culture of peer-to-peer safety
your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety
concerned with concerns voiced in the survey, such as
aren't in alignment reducing security risks at the Irving store.
with our values 2. EOC sponsors are committed to
very comment from
– I'm certain
notes. His first priority will be to highlightterJ.Holt,Executive

ral Manager. "Some
opinions don't

Cyber Security Month in October withooksattheresults.
Your Local
Management Team
(LMT) and
Enterprise
Operations Council
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their
the launch of a new training series for allrinnaHoltRichter, partnerwithyouand theyalign."
(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

employees.P12 Customer Experience P13-15 Service Awards

Most importantly, creating a safe digital
environment and providing guidance for
using technology will be key to HOLT’s
success. “A chain is only as strong as its
weakest link,” Tony says. “We’re going to
strengthen our collective knowledge, with

training as our first priority.” • Don’t reuse passwords. As HOLT has grown and IT service
Prior to HOLT, Tony spent 10 years on requests become more specialized,
active duty in the U.S. Air Force as a Values In Action: submitting a ticket via BOSSDesk
Communications Computer Systems Foiling Cyber Theft has become more important than ever.
Using this system helps IT plan support
Endpoint Security: Stories of cyber theft don’t only happen in more efficiently. When your ticket is
Antivirus Upgrades the news; we all need to remain vigilant. submitted, it’s immediately dispatched
to the support group that can best help
you.

HOLT is upgrading the antivirus program Kenneth Wright, On-Highway Truck Parts Second, the portal offers a ton of
on your laptop, moving from Kaspersky Manager-Irving, received an email from other IT resources, including tracking
to SentinelOne. This upgrade is part of someone who identified themselves as a your support tickets and a complete
our endpoint security. Endpoint security senior purchasing manager and employee of knowledge base of information and
is the practice of securing entry points a large HOLT customer. The email sought a training for just about anything you
of end-user devices such as desktops, price quote for parts. need, including printers, phones, using
laptops, and mobile devices from being @myClassroom, and technical service
exploited by malicious actors and Several things alerted Ken to the fact that notices.
this was a fraudulent email. The company

campaigns. uses a different email address than the one Finally, using an online tracking system
sent, and there was a typo in the company gives management a great overview
Endpoint security systems such as name. Ken immediately forwarded the email of where there are challenges and how
SentinelOne protect these endpoints to John Burke, Credit and Collections to better address them with additional
on a network or in the cloud from Representative-Irving, who confirmed his training and resources.
cybersecurity threats with comprehensive suspicion.
protection from sophisticated malware Next up: How HOLT’s
and evolving zero-day threats. Thank you to Ken for being alert, and Technical Service teams
questioning the validity of the request. Not successfully use support
Upgrades like this will continue to ensure only did he save HOLT from fraud but tickets
your work on the Internet and the HOLT we also shared the information with the
network is secure. Contact the IT Service Cat Cyber Defense Network so that other
Desk with any questions, 210.648.8855. dealers would also be alerted.

4

Issue III 2021 Features CONVERSATIONS

Wellness Tip: Kyle McDaniel snoitasrevno6102TSUGUA/YLUJ
Celebrate National Sales Representative Tale of TwoSEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
Work & Family Cleburne yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
Month in October 10 Years of Service
Here we have a tale of two; not so different from me orotsrekrow-ocruoy
Established in 2003 by a Senate Weldon Carter ew taht dalg m'I" s'erots ruoy weiver
resolution, National Work and Family Heavy Rental Field Tech gnimoc era feihC/tnediserP eciV evitucexE gni
Month is designed to communicate and sihT" ,dedda ,reciffO evitartsinimdA
celebrate the progress toward creating Fort Worth etarbelec ,stluser tahw ,gnikrow si tahw wonk su stel yevrus
healthier and more flexible work 18 Years of Service a sa rehtegotdna ,sesseccus snoitazinagro gnimr
environments. It’s also a great time to rof snoitulos ssucsid tnemegagne eeyolp
spotlight and remind employees about detaler ynapmoc fo enoN" :nosaer el
programs that focus on creating an fo saera
effective work-life balance. you. Look below and search for clues. Can you tell whoseecnatropmiehtot.ytinutroppo ".su fo lla
desu sah ynapmoc ru
Have you visited the Total Wellness page ew tub – ytefas fo
on the HOLT Intranet? There you’ll find
access to all of programs offered, as well tale is whose? Answers on page 6. ".teyerehttonera
as a long list of documents with more si tI .degnahc eb ot sdeen tahw dna ,t'nsi
information on everything from benefits, fo eciov eht ot netsil ot su rof tnatropmi
discounts, and other wellness resources
and incentives. Not only are there ".maet ruo no enoyreve
programs for wellness, exercise and saw kcabdeef fo cipot rojam A
fitness, but also help for managing stress, detroper seeyolpmE .noitacinummoc
nutrition, improving sleep, improving ?nalP noitcA eht si tahW gnigassem pihsredael erom gniviecer fo eciov eht rehtag
cholesterol, and an employee assistance ot ecaps naht seitivitca erom evah eW desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
program with support for life’s other 1) What hobbies do you have? yeklarevesfosweiverfeirberaereH.tsil ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
personal challenges. :spets noitca seeyolpme ,noitacinummoc tneuqerf
emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
One of our favorites is a Health At Your a) Metal fabrication, dirt bike riding, RV’ing,sdnertgnivorpmiybdekramsA .1 .seulav ruo htiw snoisiced rehto dna rallipretaC
Desk instruction sheet with exercises for .su fo lla rof sucof tnatropmi na si ytefas nac dna srelaed taC
mobility and stretching that you can do sah trawetS ffeJ taht deticxe era eW fo boj doog a od t'ndid ew ,ylbattergeR" seldnah TLOH yas
right at your work station, complete with eht desu ew woh gnitacinummoc naht retteb ytisrevid
descriptions and photos. Check it out! b) Hunting, guns, raising deer ytefaS fo rotceriD wen eht sa su denioj ",yevrus s'raey tsal morf noitamrofni suoiverp ym fo yna
dna ,eH .erutluC latnemnorivnE dna tnediserP eciV roineS ,retxaB .K.J derahs
eunitnoc lliw ,maet ytefas gniworg ruo ".sreyolpme

,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM tsom eht no des
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa
2) What is the best single day on the calendar and why?gnicnahne,sessecorpefas/gnilootreporp enoyreve peek dna kcabdeef eeyolpme lativsisihteveilebeW
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu ,noisiV ruo htiw tne .n
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I"
ma I snoisiced eht morf tnemmoc yreve
a) March 4th, my anniversary of marriage to my wifeytefascificepssserddaoslalliwyehT htiw denrecnoc evitucexE ,tloH .J rete
sa hcus ,yevrus eht ni deciov snrecnoc tnemngila ni t'nera emoS" .reganaM lare
.erots gnivrI eht ta sksir ytiruces gnicuder seulav ruo htiw
t'nod snoinipo ri
b) Thanksgiving Day: football, food, family, and huntingotdettimmocerasrosnopsCOE .2 niatrec m'I – .stluser eht ta skool
lacoL ruoY
maeT tnemeganaM

dna )TML(
esirpretnE
licnuoC snoitarepO
rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE( tahw hcum yrev er
".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro
)egap kcab deunitnoc(

3) What is the best vacation you’ve been on?kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P

a) Surfing in the Pacific sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

b) Silverton, Colorado

4) Tell us a fun fact about yourself.
a) I’m a minimalist
b) I played goalie for a traveling hockey team

5) What is an item on your bucket list?
a) Elk hunt in the mountains
b) Attend a Baja 1000 race

6) What is your favorite current of all time song?
a) In the Air Tonight by Phil Collins
b) Southside of Heaven by Ryan Bingham

“The bAes Bs.tD.iHsolyt oefttentosaicd.o.. me.”

Be tCheafnwirhysSoitchuphCoefapriiotnsnnaSoddgnpetWrhprativoestIiuNaceplreamhsatrTniaatoeosinIlceCcstAhhhoinnMteanoicvtl:plhHieeaAainOrsngbsgLeiae2seTtl-sn:iGoudAuneeumlsvofof@barlfegerhCerabotoadaolnntogwcvd!,anetp.r..scaaoratmigornasp?h in

See if you can find it!

5

CONVERSATIONS Local News Issue III 2021

JULY/AUGUST 2016 Fort Worth

onversIravtiinognsNEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

Happens When 1,259 People Speak? We Listen!
Results of the 2016 VBL Employee Engagement Survey

ng Executive Vice President/Chief your co-workers to "I'm glad that we
Administrative Officer, added, "This review your store's are coming
ming organizations survey lets us know what is working, what results, celebrate together as a
loyee engagement isn't, and what needs to be changed. It is successes, and
e reason: "None of important for us to listen to the voice of discuss solutions for company related
l of us." everyone on our team." areas of to the importance
r company has used opportunity. of safety – but we
ather the voice of A major topic of feedback was are not there yet."
have over three years communication. Employees reported
nt Values Based receiving more leadership messaging What is the Action Plan?
about cost control than our Values Based We have more activities than space to
"I have worked for Leadership culture. Mixed with less list. Here are brief reviews of several key
Caterpillar and other frequent communication, employees action steps:
Cat dealers and can expressed difficulty reconciling some 1. As marked by improving trends,
say HOLT handles decisions with our values. safety is an important focus for all of us.
diversity better than We are excited that Jeff Stewart has
any of my previous "Regrettably, we didn't do a good job of joined us as the new Director of Safety
communicating how we used the and Environmental Culture. He, and
employers." information from last year's survey," our growing safety team, will continue
shared J.K. Baxter, Senior Vice President to focus on key improvement areas,
d on the most Machine Sales. "We have recommitted including ensuring employees have
We believe this is vital as a team to communicate the value of proper tooling/safe processes, enhancing
ent with our Vision, employee feedback and keep everyone our culture of peer-to-peer safety
up to date on the changes influenced by coaching, and recognizing groups that
. your suggestions." consistently demonstrate safe behaviors.
very comment from "I really can't say They will also address specific safety
ter J. Holt, Executive Your Local concerns voiced in the survey, such as
ral Manager. "Some the decisions I am reducing security risks at the Irving store.
opinions don't 2. EOC sponsors are committed to
ooks at the results. Management Team concerned with meeting twice annually with their
e very much what (LMT) and
rinna Holt Richter, aren't in alignment (continued back page)

Enterprise with our values

Operations Council – I'm certain
(EOC) sponsor will somebody thinks
partner with you and they align."

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
P12 Customer Experience P13-15 Service Awards

HOLT Truck Centers Shoot New Video

Joel Gollihur, Sales Representative-Irving, and other members of the Young Customer Visits HOLT Store
HOLT Truck Centers team were filmed by Steve Huedepohl, Multimedia
Communications Manager-San Antonio, for some new social media content. Conrad Wagner, grandson of customer Glenn Cooper,
Contributed by Justine Carroll Cooper Oil & Gas, dropped by the Fort Worth store earlier
this year to show off his knowledge of Cat machines. He
Plano left with some love and Cat swag from store employees
Michelle Richmond, Rental Coodinator 2; Ashley Carr,
Retail Sales Representative; and Sonya Culpepper, Parts
Clerk/Cashier 2. Contributed by Ashley Carr

Fort Worth

Aligned Depends on HOLT CAT HOLT Equipment Preps for Bassmaster Classic

Aligned is a data infrastructure technology company Texas First Rentals supplied the Cat equipment that prepared the Toyota dirt
that experienced exponential growth in 2020. Larger track at the 2021 Bassmaster Classic in Fort Worth. Contributed by Jon Fogle
facilities means more customers dependent on mission
critical data centers guaranteeing 100 percent uptime
and reliability. Chris Autry, Sales Representative-
Irving, and Jen Norman, Project Engineer 2-Irving,
manage the Aligned account, which includes 56
Cat 3516C diesel generators, including packaging.
Contributed by Tom Angotti

Answers to Tale of Two on Page 5: 1. (a) Metal fabrication (Weldon) (b) Hunting (Kyle); 2. (a) March 4th (Weldon) (b) Thanksgiving (Kyle); 3. (a) Surfing (Kyle) (b) Silverton
(Weldon); 4. (a) Minimalist (Kyle) (b) Goalie (Weldon); 5. (a) Elk hunt (Kyle) (b) Baja 1000 (Weldon); 6. (a) In the Air Tonight (Weldon) (b) Southside of Heaven (Kyle)

6

Issue III 2021 HOLT Babies CONVERSATIONS

Larry Thayn, Service Technology Atlas Creed was born on snoitasrevno6102TSUGUA/YLUJ
Coordinator-San Antonio, welcomed his first January 30 at 31 weeks SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
grandson, Colter Roy Moeller, born on April weighing only 2.5 lbs to
14, 2021. Parents Lauren Thayn and Blain Heather Zedlitz, Cashier- !netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
Moeller live in Comfort, TX. Tyler. He is growing and yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
thriving now and is the
sweetest little stinker ever. ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE gni
gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
Beau Williamson was born a sa rehtegot tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
on November 4, 2020 to Kyla etarbelec ,stluser si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
and Matt Williamson, Sales detaler ynapmoc dna ,sesseccus fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el
Representative-San Antonio. ecnatropmi eht ot
ew tub – ytefas fo rof snoitulos ssucsid ".maet ruo no enoyreve ".su fo lla
".tey ereht ton era fo saera desu sah ynapmoc ru
saw kcabdeef fo cipot rojam A
.ytinutroppo detroper seeyolpmE .noitacinummoc fo eciov eht rehtag
gnigassem pihsredael erom gniviecer sraey eerht revo evah
?nalP noitcA eht si tahW desaB seulaV ruo naht lortnoc tsoc tuoba
ot ecaps naht seitivitca erom evah eW desaB seulaV tne
yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL
seeyolpme ,noitacinummoc tneuqerf rof dekrow evah I"
:spets noitca emos gnilicnocer ytluciffid desserpxe rehto dna rallipretaC
,sdnert gnivorpmi yb dekram sA .1 nac dna srelaed taC
.su fo lla rof sucof tnatropmi na si ytefas .seulav ruo htiw snoisiced seldnah TLOH yas
sah trawetS ffeJ taht deticxe era eW naht retteb ytisrevid
ytefaS fo rotceriD wen eht sa su denioj fo boj doog a od t'ndid ew ,ylbattergeR" suoiverp ym fo yna
dna ,eH .erutluC latnemnorivnE dna eht desu ew woh gnitacinummoc
eunitnoc lliw ,maet ytefas gniworg ruo ",yevrus s'raey tsal morf noitamrofni ".sreyolpme
,saera tnemevorpmi yek no sucof ot tnediserP eciV roineS ,retxaB .K.J derahs
evah seeyolpme gnirusne gnidulcni dettimmocer evah eW" .selaS enihcaM tsom eht no des
gnicnahne ,sessecorp efas/gniloot reporp fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy .n
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" morf tnemmoc yreve
lacoL ruoY evitucexE ,tloH .J rete
ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht emoS" .reganaM lare
sa hcus ,yevrus eht ni deciov snrecnoc
.erots gnivrI eht ta sksir ytiruces gnicuder htiw denrecnoc maeT tnemeganaM t'nod snoinipo ri
dna )TML( .stluser eht ta skool
ot dettimmoc era srosnops COE .2 tnemngila ni t'nera tahw hcum yrev er
rieht htiw yllaunna eciwt gniteem ,rethciR tloH anniro
seulav ruo htiw esirpretnE
)egap kcab deunitnoc(
niatrec m'I – licnuoC snoitarepO
skniht ydobemos lliw rosnops )COE(
".ngila yeht dna uoy htiw rentrap

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

Kaley Carbonaro, ProTech Training
Coordinator-Houston, welcomed Madelyn
Rayne on June 15.

Luke Rizo, Parts Counter Sales 1-Sonora, and fiancé Ashley Asmussen welcome first
child Riley Robert Rizo. Born on June 3 weighing 5 lbs 15 oz, and 19 inches long. Grandpa
Cruz Rizo, Parts Counter Sales 2-Georgetown, Aunt Kathleen Rizo, Parts Clerk/Cashier
2-Corpus Christi, and Uncle Cruz James Rizo, Parts Warehouse Clerk 1-Victoria, are
overjoyed to spoil the newest Rizo addition.

7

CONVERSATIONS High 5 Heroes Issue III 2021

onversationsJULY/AUGUST2016 Alabama and we needed our light repaired. is what makes him a legendary employee, a
We were recently awarded a significant sales Not only did you resolve the light issue great example of Excellence, and HOLT a
NEWS FOR packageHOLT EMPLOYEES fANrDoTmHEIRAFAMqILuIEaS matrix, Inc., in Wharton, quickly but offered other services to get the wonderful place to work.
Happens When 1,259 People Speak? We Listen! truck ready for a long road trip. We love the
349FL, and job you did cleaning our engine and we are Luis Pacheco with Superior Silica Sands, a
including a D10T, 150AWD,Results of the 2016 VBL Employee Engagement Survey grateful that you discovered the crack on a customer in San Antonio, writes to praise
cap which caused fluids to leak. You went Kaley Carbonaro, Training Coordinator-
988K. Aquamatrix has been 100 percentExecutiveVicePresident/Chief above and beyond to make our truck ready Irving. “I rarely take time to submit a review,
your co-workers to to sell and made the whole process stress but I thought Ms. Carbonaro deserved to
Administrative Officer, added, "This review your store's "I'm glad that we free. That’s what keeps us coming back. be recognized. Ms. Carbonaro responded
ng are coming Thank you for the royal treatment.” That’s to my email within 13 minutes with the
loyal to Komatsu for years. Their websitemingorganizationsresults, celebrate together as a how it’s done, Amanda, thank you! information I needed. Great job, thanks!”
successes, and company related
loyee engagement discuss solutions for to the importance Stephanie Smith, office manager for Simmie Fuller, Light Equipment Planner
e reason: "None of areas of of safety – but we customer Welch Excavation & Utility at the Kosse Mine, says, “Kody Weaver,
opportunity. are not there yet." Company in Winona, writes, “Just wanted Shuttle Truck Driver 2-Waco, earns a 10 for
looks like a Komatsu commercial. In Irving,lofus." to share our praise for your Longview his actions. This is maybe the first time in
survey lets us know what is working, what Truck Shop. The guys are professional, my 21-year career working with Caterpillar
isn't, and what needs to be changed. It is knowledgeable, courteous, and timely. parts that I have seen a part number error
important for us to listen to the voice of All our interactions with Wallace Arden, changed in SIS. This type of support and
everyone on our team." Service Manager 2, Scott Smith, Lead dedication is appreciated.” Thank you Kody
A major topic of feedback was Truck Service Technician, and others in your for your dedication.
communication. Employees reported shop have been extremely positive. Keep up
receiving more leadership messaging the good work!” Ken Harris, Field Service Paving
about cost control than our Values Based Michael Ashley, Parts Counter Sales Specialist 1-Tyler, went above and beyond
r company has used 2-Waco, noticed a problem with the to get a customer back up and running on
ather the voice of inventory being off on several Donaldson a prototype machine that our customer
filters that he was trying to sell. He took Drewery Construction is trying out on a
Dustin Norris, Sales Representative, hashaveoverthreeyears it upon himself to go and spot check a jobsite. The call came in late in the day and
Leadership culture. Mixed with less What is the Action Plan? few of the other filters that he usually without hesitation Ken responded and had
frequent communication, employees We have more activities than space to needs and noticed discrepancies there, too. the customer up and running that same day.
expressed difficulty reconciling some Noticing that the warehouse didn’t have Thank you, Ken for your dedication to a job
decisions with our values. the manpower to go and check all of the well done and making sure the customer
"Regrettably, we didn't do a good job of inventory, he decided to do it himself. He comes first.
nt Values Based set a goal to have this done by the end of
the week and he ended up doing it in one A HOLT vendor received legendary
done an exceptional job building trust and"Ihaveworkedfor day! This type of leadership and teamwork customer service from Rachel Alaniz,
Financial Market Support and Fund
Caterpillar and other Manager-San Antonio, on a vendor setup
with Element Fleet Management. Tim
Cat dealers and can Jaekels, Truck Ordering Support, writes,
“Rachel earned a score of 10 and then some.
convincing them to go with the good yellowsayHOLThandles She responded quickly to my requests
diversity better than communicating how we used the list. Here are brief reviews of several key for information and supplied me with the
action steps: documents necessary to get HOLT up and
1. As marked by improving trends, running in our system. She recognized the
safety is an important focus for all of us. benefits to both companies and reached out
We are excited that Jeff Stewart has to her AR team. I wish everyone shared your
joined us as the new Director of Safety urgency and professionalism.” Great job!
information from last year's survey,"
any of my previous

iron. Since the sale, Desma Norris, Fieldemployers."
and Environmental Culture. He, and
shared J.K. Baxter, Senior Vice President our growing safety team, will continue
Machine Sales. "We have recommitted to focus on key improvement areas,
as a team to communicate the value of including ensuring employees have
employee feedback and keep everyone proper tooling/safe processes, enhancing
d on the most

Service Supervisor 2-Irving, has workedWebelievethisisvital
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions."
Your Local
with Dustin to schedule assembly of theverycommentfromManagement Team
(LMT) and
ter J. Holt, ExecutiveEnterprise
ral Manager. "Some

machines and address any repairs. Irvingopinionsdon't
"I really can't say coaching, and recognizing groups that
the decisions I am consistently demonstrate safe behaviors.
concerned with They will also address specific safety
aren't in alignment concerns voiced in the survey, such as
with our values reducing security risks at the Irving store.

2. EOC sponsors are committed to
meeting twice annually with their

(continued back page)
ooks at the results.
e very much what

Field Technicians Taylor Ballenger, JoshrinnaHoltRichter,
Operations Council – I'm certain
(EOC) sponsor will somebody thinks
partner with you and
they align."

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback

Cutler, Jose Camarillo, Tyler McCoy, andP5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

P12 Customer Experience P13-15 Service Awards

William Selman, as well as PSSR Derek

Bain have all worked to display the essence

of true customer service. Ronald Hamilton,

President of Aquamatrix, wrote to the team

to thank them for their excellent service,

which is a true example of what sets us apart

from the competition.

Customer Jeff Bryson with SEC Energy
wrote to praise the customer service
provided by Susan Gaydos, Parts Counter
Sales 2-Waco, “It needs to be said again....
Susan has been AWESOME to work with!! I
have so much going on in so many areas, but
when I send her an email needing help, she
is IMMEDIATE to respond and get it taken
care of, offers options and get results. Help
like this is HARD to find nowadays and she
is an absolute GEM to me!”

He continues, “Thank you for the support.
Susan makes you feel like you are her only
customer with the service she offers, and
I know we are definitely not. We never
doubt an order getting the needed attention
from her. She offers support, assistance,
solutions, options, and follow up that make
things go smoothly and seamlessly for
her customers!!” Thank you, Susan, for
delivering legendary customer service!

When Todd Brown with customer A Better
Arborist tree service in Dallas recently
needed some urgent repairs to a truck they
had sold, Amanda Gregory, HOLT Truck
Centers Service Advisor-Irving, delivered.
Todd wrote, “Thanks again for taking good
care of us. We sold our truck to buyers from

8

Issue III 2021 HOLT Women’s Network CONVERSATIONS

snoitasrevno6102TSUGUA/YLUJ
CAREER & SELF SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
DEVELOPMENT
!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
By Lori Bunger, yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
Vice President -
Used Equipment Sales ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
a sa rehtegot etarbelec ,stluser tahw ,gnikrow si tahw wonk su stel yevrus gni
dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi
detaler ynapmoc fo eciov eht ot netsil ot su rof tnatropmi snoitazinagro gnimr
ecnatropmi eht ot rof snoitulos ssucsid tnemegagne eeyolp
ew tub – ytefas fo fo saera ".maet ruo no enoyreve fo enoN" :nosaer el
".tey ereht ton era saw kcabdeef fo cipot rojam A
.ytinutroppo ".su fo lla
desu sah ynapmoc ru
detroper seeyolpmE .noitacinummoc
?nalP noitcA eht si tahW gnigassem pihsredael erom gniviecer fo eciov eht rehtag
desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
ot ecaps naht seitivitca erom evah eW ssel htiw dexiM .erutluc pihsredaeL
yek lareves fo sweiver feirb era ereH .tsil seeyolpme ,noitacinummoc tneuqerf desaB seulaV tne

:spets noitca emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
,sdnert gnivorpmi yb dekram sA .1 .seulav ruo htiw snoisiced rehto dna rallipretaC
.su fo lla rof sucof tnatropmi na si ytefas nac dna srelaed taC
sah trawetS ffeJ taht deticxe era eW fo boj doog a od t'ndid ew ,ylbattergeR" seldnah TLOH yas
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc naht retteb ytisrevid
",yevrus s'raey tsal morf noitamrofni suoiverp ym fo yna
dna ,eH .erutluC latnemnorivnE dna
eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs ".sreyolpme
,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa tsom eht no des
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme lativ si siht eveileb eW
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu ,noisiV ruo htiw tne
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy
When we talk about “career and self- 3. Have a personal “Board of Directors.” yas t'nac yllaer I" lacoL ruoY .n
development,” we can find ourselves unsure This is a small group of people who you Email us for the link. Audio books are.sroivahebefasetartsnomedyltnetsisnocma I snoisiced eht morf tnemmoc yreve
of where to start. There are many different trust to give you honest feedback and ytefas cificeps sserdda osla lliw yehThtiw denrecnoc maeT tnemeganaM evitucexE ,tloH .J rete
routes to take, most of which can be helpful sound direction. My own personal Board sa hcus ,yevrus eht ni deciov snrecnoctnemngila ni t'nera dna )TML( emoS" .reganaM lare
in some way to get you where you want to of Directors is a mix of people: a friend, seulav ruo htiw esirpretnE
be. a couple of leaders in other industries, another great option!.erotsgnivrIehttasksirytirucesgnicuder t'nod snoinipo ri
a retired executive. I’m a proponent of .stluser eht ta skool
Here are a few ideas to help you kick-start having people in your circle that can give ot dettimmoc era srosnops COE .2 niatrec m'I – licnuoC snoitarepO tahw hcum yrev er
your own journey: you a different perspective. skniht ydobemos lliw rosnops )COE( ,rethciR tloH anniro
".ngila yeht dna uoy htiw rentrap
6. Take advantage of HDSI! Availableriehthtiwyllaunnaeciwtgniteem
)egap kcab deunitnoc(

classes can be found on the HOLTkcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

Intranet at the “My Classroom” link.

Learn the tools that make up the

foundation of our culture here at HOLT.

7. Talk to your supervisor. They can help
create a plan and keep you accountable.

1. Find a coach. This is someone you 4. Podcasts. Podcasts are great for long 8. Be intentional - about everything.
meet with regularly to talk about your
career, your goals, and your overall commutes. If that’s the only 30 minutes From the meetings you schedule to the
development. HOLT has an entire
department dedicated to help you to an hour you can give yourself for phone calls you have, your growth is
with this. And if not Dan Norris and
crew, look for a supervisor in another development, opt to return those phone your responsibility. It’s up to you to be
department who demonstrates our Values
and Leadership. calls in the morning and take advantage intentional about the time you set aside.

2. Be a coach. Some of our greatest of a leadership podcast. Self-development does not happen
learning opportunities come when we
invest in other people’s journeys as well. 5. Read. Several teams at HOLT regularly magically.

read and discuss books as a Learn more about the HOLT Women’s Network by
group, all in efforts to learn, emailing HoltWomensNW@holtcat.com.
grow and develop. We have

a recommended reading list Lori Bunger - Career & Self Development
from HDSI, available in Box. Stephanie Arzola - Community Impact

Shantia Shaver - Personal Health & Wellness

Women on the Move: Suzanne Lehman Suzanne enjoys the people and relationships she’s built over
the years at HOLT. “I would tell other women who are thinking
Suzanne Lehman is Used Equipment Buyer-San about working in the construction industry to not be afraid of the
Antonio. She started at HOLT in September stereotype. It’s possible to succeed. I didn’t know what Caterpillar
1993 as a part time file clerk. She was promoted was. Ask questions, a lot of them,” Suzanne said.
to director of first impressions in the sales
department, and began working full time in Her biggest challenge? “I had a lack of trust that I knew what I was
February 1996. doing. The key for me was building relationships to gain confidence.
In my new position I am looking forward to doing something
She has held various roles during her 25-year completely different. It’s exciting and scary all at once.”
career, including invoicing coordinator, used
equipment coordinator, and new equipment Suzanne is most impressed with HOLT’s attention to wellness. From
inventory supervisor, with the last 7 years in operations as inventory adding the gym and promoting healthy foods in the cafeteria, there’s
operations manager ordering countless pieces of equipment from a lot of positive things to promote a healthy lifestyle for everyone.
Cat, trading with dealers across the globe, and building machine
specs to meet our customers’ needs. When she’s not working, Suzanne enjoys spending time with her
family.

9

CONVERSATIONS Customer Experience Issue III 2021

onversationsJULY/AUGUST2016 Embracing the challenge, the team
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES committed to apply what they learned in the
CLEANING CLUTTER WITH training room. They went to work “sorting”
Happens When 1,259 People Speak? We Listen! by red tagging, numbering and placing into
Results of the 2016 VBL Employee Engagement Survey inventory each and every item in the target
area. Once the inventory was identified and
ng Executive Vice President/Chief your co-workers to "I'm glad that we KAIZEN logged, it was time to “set in order.”
ming organizations Administrative Officer, added, "This review your store's are coming
loyee engagement survey lets us know what is working, what results, celebrate together as a A team of 10 sprang into action utilizing
e reason: "None of isn't, and what needs to be changed. It is successes, and two fork lifts and one skid steer. All of
l of us." important for us to listen to the voice of discuss solutions for company related the inventory was completely removed
everyone on our team." areas of to the importance from the area and relocated, recycled or
A major topic of feedback was opportunity. of safety – but we discarded. Next step was to evaluate the
are not there yet." relocated items and determine how to
“standardize” placement within the area. The
r company has used communication. Employees reported What is the Action Plan? By Denise Herrera-Wieters, few remaining items were utilized, recycled
ather the voice of receiving more leadership messaging We have more activities than space to Director of Marketing-MarCom & or disposed of. All that remained was to
have over three years about cost control than our Values Based list. Here are brief reviews of several key Customer Experience “shine” the area and create a “sustainment”
nt Values Based Leadership culture. Mixed with less action steps: plan.
frequent communication, employees 1. As marked by improving trends,
"I have worked for expressed difficulty reconciling some safety is an important focus for all of us. In a full day’s work, 3,160 square feet in the
Caterpillar and other decisions with our values. We are excited that Jeff Stewart has Austin yard was reclaimed and is now ready
Cat dealers and can "Regrettably, we didn't do a good job of joined us as the new Director of Safety to delight the retail customer!
say HOLT handles communicating how we used the and Environmental Culture. He, and
diversity better than information from last year's survey," our growing safety team, will continue
any of my previous shared J.K. Baxter, Senior Vice President

employers."

d on the most Machine Sales. "We have recommitted to focus on key improvement areas,
We believe this is vital as a team to communicate the value of including ensuring employees have
ent with our Vision, employee feedback and keep everyone proper tooling/safe processes, enhancing
up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety
concerned with concerns voiced in the survey, such as
aren't in alignment reducing security risks at the Irving store.
with our values
very comment from
ter J. Holt, Executive

As part of our Retail Product SupportralManager."Some

opinions don't
Your Local included a review of the principles of 5S
Management Team
(LMT) and
Enterprise
ooks at the results.

Offering (RPSO), an initiative to meet andeverymuchwhat
Operations Council – I'm certain 2. EOC sponsors are committed to – Sort, Set in order, Standardize, Shine,
(EOC) sponsor will somebody thinks meeting twice annually with their
rinna Holt Richter, partner with you and they align."
(continued back page)
exceed the service expectations of our retailP2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News and Sustain. And, most importantly, the

customers, our Austin employees partneredP12 Customer Experience P13-15 Service Awards development of a work plan to immediately

with HOLT’s Continuous Improvement (CI) apply what was learned. The goal was to

Team to clear the clutter in our Austin Yard “clear the clutter” in one section of the

reclaiming 3,160 square feet. yard to reclaim usable space. It seemed

Austin Service Manager Richard Lawlor overwhelming - given the large amount
and Parts Manager Shantia Shaver of parts, equipment and materials to be
identified a need to improve yard flow and removed.

the customer experience within the tight

parameters of their location. Our CI team

worked to develop a solution that included

a training lesson and the facilitation of a

5S Kaizen Event. The Kaizen (a Japanese

business philosophy of creating continuous

improvement based on the idea that

small, ongoing positive changes can reap

significant improvements) helped visualize

the possibilities and the tools needed to

accomplish the goal.

The training lesson, led by Jose Navedo,
Director of Enterprise Management,

High 5 Hero Values In Action Safety Matters

Davis Excavation had a machine go down A customer needed some parts and field Tyler Granato, Field Service Tech 3-San
on the jobsite in Round Rock and needed service that involved coordination between Antonio, was caught safely driving his
a quick turnaround. Drew Davis called to several HOLT stores. With great planning, field service truck while out on a call for
praise the entire Georgetown service team teamwork, collaboration, and communication, a customer. An off-duty Texas Ranger
for their assistance. He thanked the crew the necessary parts arrived late on a Friday. captain called HOLT’s safety line and left
for the great response time and for the very James Muckleroy, Machine Application a 1 minute 20 second message to say that
knowledgeable and professional technician Specialist-San Antonio, didn’t hesitate to he’d been following Tyler’s truck for quite
that came out. Drew was very impressed head out on Saturday to help the customer some time, and that he was doing a great job.
and wanted to make sure to let us know. make sure his machine was checked and He observed him driving the speed limit,
This kind of experience goes a long way ready to work. He also made sure that the keeping safe distances, and using his turn
to gaining more work and trust from our customer’s operators were properly trained. signals. Just another safe day on the job,
customers. Thank you, James, for your commitment to Tyler! Well done.
legendary customer service!

10

Issue III 2021 Enterprise News CONVERSATIONS
snoitasrevno6102TSUGUA/YLUJ

Rather than back away from the
unprecedented public health issue out ofSEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
it one case at a time.!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
VALUES WORK fear, we are tackling yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

By Beki Hutchison, We took the possibility of fear off the table,otsrekrow-ocruoy
Senior Vice President - ew taht dalg m'I" s'erots ruoy weiver feihC/tnediserP eciV evitucexE
Human Resource Partners sihT" ,dedda ,reciffO evitartsinimdA
gnimoc eraetarbelec ,stluser gni
a sa rehtegotdna ,sesseccussnoitazinagro gnimr
tnemegagne eeyolp
buckled down and trusted in our commondetalerynapmocrof snoitulos ssucsid fo enoN" :nosaer el
fo saera
ecnatropmi eht ot ".su fo lla
ew tub – ytefas fo.ytinutroppo

vision for legendary customer service that".teyerehttonera
tahw ,gnikrow si tahw wonk su stel yevrus
si tI .degnahc eb ot sdeen tahw dna ,t'nsi
fo eciov eht ot netsil ot su rof tnatropmi

".maet ruo no enoyreve
saw kcabdeef fo cipot rojam A
detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
gnigassem pihsredael erom gniviecer fo eciov eht rehtag
desaB seulaV ruo naht lortnoc tsoc tuoba
is rooted in our values. We strengthened?nalPnoitcAehtsitahW sraey eerht revo evah
ot ecaps naht seitivitca erom evah eW desaB seulaV tne
ssel htiw dexiM .erutluc pihsredaeL
seeyolpme ,noitacinummoc tneuqerf rof dekrow evah I"
emos gnilicnocer ytluciffid desserpxe rehto dna rallipretaC
nac dna srelaed taC
.seulav ruo htiw snoisiced seldnah TLOH yas
fo boj doog a od t'ndid ew ,ylbattergeR" naht retteb ytisrevid
yek lareves fo sweiver feirb era ereH .tsil
:spets noitca

our relationship as a HOLT family and are,sdnertgnivorpmiybdekramsA .1
.su fo lla rof sucof tnatropmi na si ytefas

coming out of it with renewed spirit.sahtrawetSffeJtahtdeticxeeraeW
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc
",yevrus s'raey tsal morf noitamrofni suoiverp ym fo yna
dna ,eH .erutluC latnemnorivnE dna
eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs
Our leadership has approved a 2022 wellness,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM ".sreyolpme
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa
tsom eht no des
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme lativ si siht eveileb eW
package that will keep our health premiumsytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu ,noisiVruohtiwtne
taht spuorg gnizingocer dna ,gnihcaoc yas t'nac yllaer I" ".snoitseggus ruoy .n
ma I snoisiced eht
At HOLT, our culture is strengthened by the This last year and half has provided us with .sroivaheb efas etartsnomed yltnetsisnochtiw denrecnoclacoL ruoYmorf tnemmoc yreve
power of relationships. And relationships a great case study in fear. I am personally ytefas cificeps sserdda osla lliw yehTtnemngila ni t'neramaeT tnemeganaMevitucexE ,tloH .J rete
are built from trust: trust that we share a inspired and encouraged with how we have seulav ruo htiw emoS" .reganaM lare
common vision for legendary customer responded as an organization. low, increase maximum limits to dentalsahcus,yevrusehtnideciovsnrecnoc dna )TML(
service and business excellence, that we are .erots gnivrI eht ta sksir ytiruces gnicuderniatrec m'I –esirpretnEt'nod snoinipo ri
ready to do the right thing for our people and At the first signs of market downturn, your ot dettimmoc era srosnops COE .2skniht ydobemoslicnuoC snoitarepO.stluser eht ta skool
the communities in which we operate, and leadership team braced for difficult times. lliw rosnops )COE( tahw hcum yrev er
that we are committed to living our values We made some very tough decisions so benefits, further incentivize annual biometricriehthtiwyllaunnaeciwtgniteem
together every day. that the impact of the global financial and ".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro
supply chain crisis might be minimized for screenings, pilot an on-site clinic for)egapkcabdeunitnoc(
We know this culture works because our our HOLT family of employees. With your kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
company is alive with opportunity. Every tenacity and commitment, we were able
day brings new professional challenges and to keep our doors open through territory- occupational and routine care, and add petsweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
personal growth. We are empowered to work wide “Stay at Home” orders. We navigated sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P
through problems in unconventional ways. multiple back-to-back changes in public
Peter and Corinna ask that we be open to health protocol. We developed workable insurance to our portfolio. We are increasing
trying new things, saying yes, pushing for work schedules that helped with distancing.
new answers. We are positioned for great We redesigned training to stay connected our 401(K) match to 4% over a two-year
success. when in-person development didn’t make
sense. We cleaned and cleaned and cleaned period. We are tweaking the profit sharing
So what could possibly get in our way? some more. And we continue to manage
Could it be fear? Fear of failure? Fear of quarantines and time off donations for plan to reward long-term employees for their
the unknown? The inability to control what hundreds of employees.
happens next? tenure. We are planning an all-employee

and family day in April of next year. And

we recently received a mid-year bonus to

acknowledge all of the hard work that has

gone into keeping HOLT strong through

these crazy times. Thank you so much for

staying focused when it would have been

so easy to get distracted, or worse, leave

the organization. All of these investments

started with the feedback that you trusted to

provide in engagement surveys and everyday

conversations.

Fear is nothing when you have values and
family. We are positioned for great success.
Values Work.

Microsoft 365 Upgrades Begin in October

We will be rolling out Microsoft 365 in weekly batches beginning As the rollout proceeds, you’ll be notified of the upgrade. When
in October. Microsoft 365 is a cloud-based version of Microsoft’s you leave work on Monday, leave your laptop plugged in and on
Office software that allows always up-to-date software and the HOLT network. On Tuesday when you start work again, you
powerful collaboration tools. HOLT decided to standardize on this will need to sign into the Microsoft 365 apps. On Wednesday, as on
powerful platform because it provides a superior solution for our Monday, when you leave work, leave your laptop plugged in and on
organization’s needs. the HOLT network. Early on Thursday Outlook will be updated, and
you will need to sign into Outlook with your email address when you
It’s very important that you take advantage of training to familiarize begin work on Thursday. Both will be automatically updated.
yourself with the new programs. You’ll receive an invitation to
participate as your implementation date nears. To prepare for and expedite the process:
• Clean up deleted and sent items in Outlook.
During your upgrade week, we’ll be pushing the software updates • Clean up documents and pictures.
out to your laptop. Whether you work on a PC, Mac, tablet, or • Attend training.
phone, you will have a consistent experience across all your devices
with the familiar apps you are used to. For support, call IT’s Service Desk at 210.648.8855.

11

CONVERSATIONS Enterprise News Issue III 2021

onversationsJULY/AUGUST2016 skilled training professionals.
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES
Why is this a “Big Move?” In one word:
Happens When 1,259 People Speak? We Listen! culture.

Results of the 2016 VBL Employee Engagement Survey BIG MOVES AT HOLT: 21 Our culture here at HOLT is purposeful
and the result of each of us showing up in
Executive Vice President/Chief your co-workers to "I'm glad that we a manner consistent with our company’s
Administrative Officer, added, "This review your store's are coming values. Our culture transcends our work and
ng survey lets us know what is working, what results, celebrate together as a By Edward Craner, is reflected in how we treat one another, our
ming organizations isn't, and what needs to be changed. It is successes, and customers and the communities in which
loyee engagement important for us to listen to the voice of discuss solutions for company related we operate. Our culture doesn’t rely on a
e reason: "None of everyone on our team." areas of to the importance handful of charismatic leaders to set the
l of us." A major topic of feedback was opportunity. of safety – but we tone but rather almost 3,000 co-workers
are not there yet." committed to a common set of values,
reflected in each of our abilities to learn-
r company has used communication. Employees reported What is the Action Plan? model-teach the 21 behaviors.
ather the voice of receiving more leadership messaging We have more activities than space to
have over three years about cost control than our Values Based list. Here are brief reviews of several key Senior Vice President - We are fortunate to have the HDSI team
nt Values Based Leadership culture. Mixed with less action steps: focused on strengthening our culture through
frequent communication, employees ongoing training. Dan Norris, Edward
expressed difficulty reconciling some Garcia and Henry Jones (the new guy!) are
"I have worked for decisions with our values. 1. As marked by improving trends, Marketing & Strategy best-in-class leaders who can help direct you
Caterpillar and other "Regrettably, we didn't do a good job of safety is an important focus for all of us. in your learning journey.
Cat dealers and can We are excited that Jeff Stewart has
say HOLT handles Next Issue: ProTech!
diversity better than communicating how we used the
any of my previous information from last year's survey," joined us as the new Director of Safety
and Environmental Culture. He, and
shared J.K. Baxter, Senior Vice President our growing safety team, will continue
employers."

d on the most Machine Sales. "We have recommitted to focus on key improvement areas,
as a team to communicate the value of including ensuring employees have
We believe this is vital employee feedback and keep everyone proper tooling/safe processes, enhancing
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety
concerned with concerns voiced in the survey, such as
aren't in alignment reducing security risks at the Irving store.
with our values
very comment from
ter J. Holt, Executive
ral Manager. "Some

The number 21 conjures many meaningsopinionsdon't
Your Local • Self-Management
Management Team
(LMT) and 2. EOC sponsors are committed to
Enterprise meeting twice annually with their

(continued back page)
ooks at the results.
e very much what

and images: A perfect Blackjack hand, anrinnaHoltRichter,
Operations Council – I'm certain • Influencing
(EOC) sponsor will somebody thinks
partner with you and
they align."

honorary gun salute, the legal drinking age,P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback • Problem solving

P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News • Planning

days to create or break a habit, a pickupP12 Customer Experience P13-15 Service Awards

basketball game, three weeks, seven yards,

and the 2011 release of the Adele album • Technical

“21.” Couched within Development Levels, the 21

At HOLT, “21” is the number of behaviors competencies help identify areas of personal
that reflect a person’s competency when it and professional development thereby
comes to modifying natural behaviors and providing a lifetime of learning opportunity.
developing as leaders. Taught by HOLT While many companies provide training,
Development Services (HDSI), the 21 “Key few (<5%) offer a complete set of leadership
Competency Areas” are grouped into five training tools and models that are available
skill categories: to their entire employee base, taught by

2022 BENEFITS OPEN In addition, employees who are not en-
ENROLLMENT IS HERE rolled in a HOLT medical plan are ALSO
eligible to receive the Wellness Reward.
By Cindy Stein, Be sure to complete your biometric screen-
Director of Total Wellness ing or annual physical Exam by September
30, 2021, to take full advantage of these
BIG NEWS! same benefits will roll into 2022 except for financial incentives! And if you are enrolled
your healthcare flexible spending (FSA), in Voluntary Critical Illness and/or Hospital
Medical premiums are staying very close to dependent care flexible spending and health Indemnity, MetLife will pay $50 per calen-
last year’s cost and we have increased the savings account (HSA) contributions. These dar year to those who get a health screening.
maximums for dental coverage based on elections must be re-selected every year. That’s $50 per plan, per covered person!
your feedback.
Wellness Rewards Up $50!! Even if you Need More Information?
HOLT’s Open Enrollment will be held don’t have HOLT Benefits!
October 4 - October 15, 2021. You won’t Check your mailbox for the latest Benefits
want to miss this opportunity to review Our Wellness Rewards have increased Open Enrollment Guide. The best is yet to
and make changes to your benefit options by $50. Reward amounts are now $250 come. Review the Total Wellness Newsletter
for 2022. If you make NO changes, your (Employee Only) and $450 (Employee + in your email or join us via Zoom in October
Spouse). to learn more about the 2022 benefits and
how to enroll or make changes. You may
reach our team directly at employeebene-
fits@holtcat.com.

12

Issue III 2021 Women in Construction CONVERSATIONS

Published in Construction Equipment Guide - West Edition #13 snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
Texas Women in Construction - Sherry
McGee: HOLT CAT !netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

From the oil fields of Alaska to the boom cities of Texas, one ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE gni
woman’s engineering career is on the move, with no sign of slowing gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
down anytime soon. a sa rehtegot tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
etarbelec ,stluser si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
Growing up in Alaska, Sherry McGee dreamed of being an architect. detaler ynapmoc dna ,sesseccus fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el
However, while attending high school, a teacher planted the idea ecnatropmi eht ot
of an alternate career in her head. “You’d make a great engineer,” ew tub – ytefas fo rof snoitulos ssucsid ".maet ruo no enoyreve ".su fo lla
the instructor observed, and so began McGee’s journey, both ".tey ereht ton era fo saera desu sah ynapmoc ru
professionally and geographically. saw kcabdeef fo cipot rojam A
.ytinutroppo detroper seeyolpmE .noitacinummoc fo eciov eht rehtag
McGee took her instructor’s advice to heart and pursued an gnigassem pihsredael erom gniviecer sraey eerht revo evah
engineering degree at the University of Alaska Fairbanks. But even ?nalP noitcA eht si tahW desaB seulaV ruo naht lortnoc tsoc tuoba
then, the prospect of a profession linked to the construction industry ot ecaps naht seitivitca erom evah eW desaB seulaV tne
seemed remote at best. Read the full article at holtcat.com/news. yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL
seeyolpme ,noitacinummoc tneuqerf rof dekrow evah I"
:spets noitca emos gnilicnocer ytluciffid desserpxe rehto dna rallipretaC
,sdnert gnivorpmi yb dekram sA .1 nac dna srelaed taC
.su fo lla rof sucof tnatropmi na si ytefas .seulav ruo htiw snoisiced seldnah TLOH yas
sah trawetS ffeJ taht deticxe era eW naht retteb ytisrevid
ytefaS fo rotceriD wen eht sa su denioj fo boj doog a od t'ndid ew ,ylbattergeR" suoiverp ym fo yna
dna ,eH .erutluC latnemnorivnE dna eht desu ew woh gnitacinummoc
eunitnoc lliw ,maet ytefas gniworg ruo ",yevrus s'raey tsal morf noitamrofni ".sreyolpme
,saera tnemevorpmi yek no sucof ot tnediserP eciV roineS ,retxaB .K.J derahs
evah seeyolpme gnirusne gnidulcni dettimmocer evah eW" .selaS enihcaM tsom eht no des
gnicnahne ,sessecorp efas/gniloot reporp fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy .n
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" morf tnemmoc yreve
lacoL ruoY evitucexE ,tloH .J rete
ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht emoS" .reganaM lare
sa hcus ,yevrus eht ni deciov snrecnoc
.erots gnivrI eht ta sksir ytiruces gnicuder htiw denrecnoc maeT tnemeganaM t'nod snoinipo ri
dna )TML( .stluser eht ta skool
ot dettimmoc era srosnops COE .2 tnemngila ni t'nera tahw hcum yrev er
rieht htiw yllaunna eciwt gniteem ,rethciR tloH anniro
seulav ruo htiw esirpretnE
)egap kcab deunitnoc(
niatrec m'I – licnuoC snoitarepO
skniht ydobemos lliw rosnops )COE(
".ngila yeht dna uoy htiw rentrap

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

Published in Construction Equipment Guide - West Edition #11

Texas Women in Construction - Emily Dodd:
HOLT CAT

Emily Dodd has held the position of regional sales manager for HOLT ’s Corpus
Christi and Victoria areas for the last four years.

In an industry seemingly dominated by men, Emily knows just how important it is to
have a mentor by your side, especially if you are a woman hoping to carve out a niche
in the construction business.

So, what will it take for more women to get involved and make up a much larger
percentage of the construction workforce? “Take a risk,” said Dodd. “Find a mentor
that will believe in you like you believe in yourself. Collaborate and network, it will
make things easier on yourself. At the end of the day, the unity that you will find in
making those connections is really powerful. When you realize that [men and women]
are more alike than
different, it makes things
easier.” Read the full article
at holtcat.com/news.

Published by the San Antonio Chapter of the Texas Society of CPAS, May 3, 2021

NEXT GEN: Brittany Fry

In 2017 Brittany Fry found herself frustrated and feeling stuck in her career.
She knew that in order to advance she needed a degree, and with her banking and
accounting background, accounting seemed like an obvious choice.

Brittany met Mike Meurin, Divisional Controller, and 2020-21 Chapter
President of the San Antonio Chapter of the Texas Society of CPAS at a
networking event last year. She joined HOLT CAT as an intern, and eventually
became a full time revenue accountant. She will graduate from Texas A&M
University-San Antonio with her degree in Accounting in May 2022.

13

CONVERSATIONS Values In Action Issue III 2021

onversationsJULY/AUGUST2016 could help. Mike was willing to look at could be reworked, and we were receiving
2020 brought out the best values in the the information and help troubleshoot the inquiries from multiple departments
NEWS FOR entire HOLT family.HOLT EMPLOYEES AND THEIR FAMILIES Here are some of the issues. His willingness to assist was greatly concerning how long the machine would be
Happens When 1,259 People Speak? We Listen! appreciated by everyone on site, especially down. The company had a loaner and they
there were so many as this project was not sold by HOLT. needed service. Fernando Flores, Lead
stories we’ve received;Results of the 2016 VBL Employee Engagement Survey The Power Systems Engineering Team Technician, and Greg Norris, Shop Service
operates in the office as well as the Technician, came with a plan to get the
that these are continued from the last issue.ExecutiveVicePresident/Chief field, all across the United States. Half engine out of the machine and over to the
your co-workers to of the team uses San Antonio as home shop to diagnose and address the cause of
Administrative Officer, added, "This review your store's "I'm glad that we base while the other half is in Dallas. The the failure. They received the machine on a
ng are coming pandemic forced the team to work harder Wednesday and recruited Mack Blair, Shop
Enjoy.ming organizations results, celebrate together as a at communicating with those who were Service Technician 3, and Austin Mann,
successes, and company related often working remotely and apart from the Shop Service Technician 1, to assist with
loyee engagement discuss solutions for to the importance rest of the team. Becoming familiar with the project. Greg, Mack, and Austin came in
e reason: "None of areas of of safety – but we Zoom and turning cameras on helped with early and stayed late and had the engine on
l of us." opportunity. are not there yet." closing the distance between members the floor two days later ready to take over.
r company has used of the team. It allowed them to share After repair, our techs reinstalled the engine
knowledge and operate as one team instead and had it blowing smoke in two days. No
Drew Whitney, Inside Sales Representative-atherthevoiceof of North and South. The team has shown one complained or made excuses, they just
survey lets us know what is working, what What is the Action Plan? how dynamic they can be while observing went to work and got the job done. This is
isn't, and what needs to be changed. It is witness tests virtually and checking job truly an example of commitment.
important for us to listen to the voice of site cameras to see progress on site. The
everyone on our team." team has also learned how to use various The Irving Component Rebuild Center
A major topic of feedback was customers’ communication software. (CRC) experienced a significant increase in
communication. Employees reported The team has participated in a virtual work during the fourth quarter of 2020, after
receiving more leadership messaging Influencing Workshop with HDSI as well little during the second and third quarters.
have over three years about cost control than our Values Based We have more activities than space to as completing monthly technical courses, However, there were unique challenges
Texas First Rentals Fort Worth, started antValuesBased taught by other team members. Way to go! during the pandemic, including end of the
Leadership culture. Mixed with less list. Here are brief reviews of several key The Irving Heavy Equipment Shop C year planned vacations, and team members
frequent communication, employees action steps: recently had a D10T with an engine failure quarantined at home. Suddenly there was
expressed difficulty reconciling some come into the shop for Mario Sinacola & almost too much work to complete by the
decisions with our values. Sons. The customer was down and needed end of the year with too few technicians
"Regrettably, we didn't do a good job of the repair to be completed as soon as in the shop. Unwavering and determined
communicating how we used the possible. There was a chance that this work to meet the needs of our customers, the
information from last year's survey," CRC team completed every job committed
"I have worked for for the last quarter by the deadline. As our
team was reduced due to quarantined team
Caterpillar and other members, Charles Spencer, Shop Service
Technician 6, and Serafin Avila, Lead
GoFundMe campaign for one of our techsCatdealersandcan Technician, elected to forfeit scheduled
vacations in December. Every team member
say HOLT handles assisted one another, put in needed long and
tireless hours, performing passionately under
diversity better than pressure, while never sacrificing safety or
quality. This is truly a team demonstrating
who recently lost his wife. The money isanyofmyprevious the I AM HOLT, Unconventional theme!
1. As marked by improving trends,
safety is an important focus for all of us. Brad Timm, Shop Supervisor 4, tells the
We are excited that Jeff Stewart has story of his first week in the Irving Machine
joined us as the new Director of Safety Service Department at HOLT CAT. “During
and Environmental Culture. He, and my first week at HOLT I noticed many
shared J.K. Baxter, Senior Vice President our growing safety team, will continue different things. Some are similar to what I
employers." am used to, and others are new and different.

helping to cover medical bills, and acrossdonthemost
Machine Sales. "We have recommitted to focus on key improvement areas,
as a team to communicate the value of including ensuring employees have
We believe this is vital employee feedback and keep everyone proper tooling/safe processes, enhancing
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety
DFW donations topped $2,200!. yoursuggestions."
"I really can't say coaching, and recognizing groups that
the decisions I am consistently demonstrate safe behaviors.
concerned with They will also address specific safety
aren't in alignment concerns voiced in the survey, such as
with our values reducing security risks at the Irving store.
2. EOC sponsors are committed to
very comment from – I'm certain
ter J. Holt, Executive
ral Manager. "Some
opinions don't

A customer who was having issues withooksattheresults.
Your Local
Management Team
(LMT) and
Enterprise
Operations Council
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their

(continued back page)
the drum on his RM500 rental unit reachedrinnaHoltRichter, partnerwithyouand theyalign."

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

out to us through the QR Code decalP12 Customer Experience P13-15 Service Awards

located on the machine. The QR code took

him to our HOLTCAT Linktree and the

customer selected “Ask Us Anything,”

which triggered a notification to the Heavy

Rental Team. John Guzman, Paving Market

Account Manager, contacted the customer

immediately and determined that he could

not resolve the issue over the phone. The

machine was located 26 miles from the

HOLT office where John was working,

John got in his car and drove 26 miles to

the customer’s jobsite to troubleshoot the

issue, and was able to get the customer up

and running. John further took the time to

email the Heavy Rental team to let us know

the customer was taken care of, an excellent

example of what Legendary Customer

Service looks like. We provided an easy way

for customers to reach out to us in a time of

need, and the fulfillment of service by John

was conducted in world-class fashion. Many

thanks to John for a job well done!

An engineer working on a data center
site in Guam was having issues with the
equipment and the local dealer told him
to contact Cat. Due to the time difference
in Guam, he called Sherry McGee,
Engineering Manager-Irving, to get the
contact information for a Cat Engineer.
He explained the issues he was facing and
Sherry believed that one of our Technical
Communicators could help him quickly.
Sherry contacted Mike Huser, Technical
Communicator – Sr., and explained that
HOLT did not sell these units and that they
were not in our territory but thought we

14

Issue III 2021 Values In Action CONVERSATIONS
snoitasrevno6102TSUGUA/YLUJ
Something stood out to me this week, values of Commitment, Dynamic, Success,
probably meaningless to people who have and Excellence. updates to the customer. It’s hard to explain
worked at HOLT for a long time. However, how Desma worked to make this happenSEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
my new eyes and ears noticed right away, During the last month of the year and committed to meeting the!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
and I appreciate the excellence that it particularly the last weeks of the month, but she was yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
demonstrated.” things get very busy in Corpus Christi for
the machine sales team. Unfortunately, deadline and dynamic in finding ways tootsrekrow-ocruoy
“As I walked through the various shops, I during this busy time, Felipe Ortiz, Machine ew taht dalg m'I" s'erots ruoy weiver feihC/tnediserP eciV evitucexE
observed three different techs using large Delivery & Demo Coordinator, had major sihT" ,dedda ,reciffO evitartsinimdA
oxygen/acetylene torches. As I watched the components fail in his haul trailer, which gnimoc era gni
first technician light the torch and adjust means he couldn’t do his regular work. a sa rehtegot
the flame, I expected to hear a loud popping snoitazinagro gnimr
noise and see the flame be extinguished. Felipe is a team player and always shows get the work completed in time.detalerynapmoc tnemegagne eeyolp
It never happened. The techs lit the flames up with a helpful attitude. So, when he fo enoN" :nosaer el
and used the appropriate distance from the sought something to do, Alvin Thomas, ecnatropmi eht ot
metal for the best heating result. As I walked Parts Manager 4, gave Felipe some quick ew tub – ytefas fo ".su fo lla
away, I thought how that guy really knew direction. Felipe worked on data processing ".tey ereht ton era desu sah ynapmoc ru
what he was doing. By the third time I saw for two days. He then worked assisting with etarbelec ,stluser tahw ,gnikrow si tahw wonk su stel yevrus
this I wasn’t surprised by what I saw. I was the parts department in other ways for a day, dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi fo eciov eht rehtag
impressed noticing that a less experienced then with John Arredondo, Rental Fleet fo eciov eht ot netsil ot su rof tnatropmi
technician performed the task as effortlessly Inspector, helping with inventory. rof snoitulos ssucsid
and perfectly as the others. I appreciate the fo saera ".maet ruo no enoyreve
efforts that have gone into establishing a Learning that his rig was still down the saw kcabdeef fo cipot rojam A
culture of excellence in developing superior following week, a message from Kevin .ytinutroppo detroper seeyolpmE .noitacinummoc
skills and abilities.” Kotara, Used Equipment Inventory gnigassem pihsredael erom gniviecer
Manager-San Antonio, informed our team Ashley Hunt, Texas First Rentals Branch?nalPnoitcAehtsitahW
During the weeks preceding the Christmas that the trade inspector would be out of the
holidays, Tim Andring, Shop Supervisor office for a few weeks. Felipe managed Manager-San Antonio, has been veryot ecaps naht seitivitca erom evah eW desaBseulaVruonahtlortnoctsoctuoba sraey eerht revo evah
4-Irving Heavy Equipment Shop C, was to learn the process required for trade yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
unable to work due to sudden illness. He inspections and processing, which helped :spets noitca seeyolpme ,noitacinummoc tneuqerf
was off for a couple of weeks, and a year- with invoicing of year-end sales. We are emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
end surge of machine repairs suddenly filled impressed by Felipe’s willingness to try .seulav ruo htiw snoisiced rehto dna rallipretaC
the shop. Everyone seemed to need their something new, adapt, accept coaching, and proactive in working with other branches,sdnertgnivorpmiybdekramsA .1 nac dna srelaed taC
machine back as soon as possible. This help others. We are thankful for his dynamic .su fo lla rof sucof tnatropmi na si ytefas seldnah TLOH yas
was a formidable challenge for Fernando approach and commitment to continuous fo boj doog a od t'ndid ew ,ylbattergeR" naht retteb ytisrevid
Flores, Lead Technician, who had techs on improvement and all our teammates in other eht desu ew woh gnitacinummoc suoiverp ym fo yna
vacation or quarantined. Fernando also had departments for their dynamic thinking and
little administrative experience. At about the problem solving. ",yevrus s'raey tsal morf noitamrofni
same time, the hydraulic shop supervisor left to help when work is slow. So far, AshleysahtrawetSffeJtahtdeticxeeraeW
the company, and the lead tech fell ill for a Irving recently received a short notice 390 ytefaS fo rotceriD wen eht sa su denioj
few weeks. rental for Webber LLC. The excavator dna ,eH .erutluC latnemnorivnE dna
they’d previously rented had a different eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs ".sreyolpme
Everyone pulled together, including stick on it so when the machine and has been able to help Corpus Christi,,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM
Fernando Govea, Shop Service Technician components shipped to the customer, there evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa tsom eht no des
3. Mark Kayata, Shop Supervisor 3, were issues with getting everything to fit gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme lativ si siht eveileb eW
and Michael Vance, Technical Service together to meet the customer’s deadline. Weslaco, Laredo, and Victoria. This isytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu ,noisiV ruo htiw tne
Supervisor 2, also stepped up to coach both taht spuorg gnizingocer dna ,gnihcaoc yas t'nac yllaer I" ".snoitseggus ruoy
Fernando’s where needed, and to assist Lots of parts had to be ordered and it took .sroivaheb efas etartsnomed yltnetsisnoc ma I snoisiced eht .n
with some of the more technical aspects of multiple techs to get the order completed ytefas cificeps sserdda osla lliw yehT htiw denrecnoc lacoL ruoY morf tnemmoc yreve
closing work orders. With this guidance, in time. Desma Norris, Field Service tnemngila ni t'nera maeT tnemeganaM evitucexE ,tloH .J rete
everyone performed well above their Supervisor 2, went above and beyond very beneficial to the receiving store andsahcus,yevrusehtnideciovsnrecnoc seulav ruo htiw emoS" .reganaM lare
job roles at this critical time of year. We by researching and ordering parts, then .erots gnivrI eht ta sksir ytiruces gnicuder dna )TML(
witnessed a perfect exhibition of HOLT’s rescheduling technicians to be on site to ot dettimmoc era srosnops COE .2 niatrec m'I – esirpretnE t'nod snoinipo ri
assemble the machine, providing constant skniht ydobemos licnuoC snoitarepO .stluser eht ta skool
to those individual employees from Threeriehthtiwyllaunnaeciwtgniteem lliw rosnops )COE( tahw hcum yrev er
".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro
Rivers who are able to pick up extra hours)egapkcabdeunitnoc(
kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P

at a branch that has been watching theirsweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

overtime spend rate.

Trench Safety has opened a branch in
Corpus Christi. Jon Smith, Texas First
Rentals Branch Manager, and his team
have been very accommodating, allocating
some yard space to give the new business
a temporary home while developing the
market. The entire branch has pitched in
to help reorganize the yard to make room.
Additionally, Jon has been instrumental in
helping conduct interviews and hire key
personnel for the launch of the new branch.

Last year we opened the Waco Rebuild
Center, and it was truly a great collaboration
of teams to get this facility up and
running. From Parts, Service, Sales, HR,
Procurement, IT, Marketing, Facilities,
Finance, Continuous Improvement, and
many more, all teams worked together
through Zoom meetings and conference calls
to ensure a smooth and successful transition.
With the pandemic causing obstacles, our
HOLT family worked hard to interview and
hire, set up service tooling and equipment,
install parts racking and shelves, as well
as renovate and upgrade the facility all
while actively being safe and maintaining
COVID-19 safety protocols. The Waco
Rebuild Team continues to work towards
having dynamic thinking, a mutual desire to
succeed, and achieving our targeted goals!
I’m excited to see our team continue to
demonstrate our values in 2021!

15

CONVERSATIONS On the Move Issue III 2021

onversationsJULY/AUGUST2016 Raul Cuevas, Section Manager 2-Waco Manufacturing & Rebuild

NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES Nicholas Davis, Project Manager 3-Irving
Randy Fewell, Field Service Technician 4-San Antonio
Happens When 1,259 People Speak? We Listen!
Results of the 2016 VBL Employee Engagement Survey

ng Executive Vice President/Chief your co-workers to "I'm glad that we Christine Fiscus, Divisional Controller-San Antonio
ming organizations Administrative Officer, added, "This review your store's are coming Kevin Franz, Field Service Technician 3-Victoria
loyee engagement survey lets us know what is working, what results, celebrate together as a David Garcia, Shop Service Technician 2-San Antonio
e reason: "None of isn't, and what needs to be changed. It is successes, and Julian Garza, Parts Warehouse Clerk 1-San Antonio
l of us." important for us to listen to the voice of discuss solutions for company related Hunter Gibson, Shop Service Technician 1-Fort Worth
everyone on our team." areas of to the importance Matthew Gillette, Texas First Rentals Lube Technician-Irving
A major topic of feedback was opportunity. of safety – but we Alfredo Gomez-Sanchez Jr., Lead Technician-Austin
are not there yet." Joseph Haasl, Shop Service Technician 6-Corpus Christi
Jared Hagel, Field Service Technician 4-Victoria
r company has used communication. Employees reported Hunter Hairston, Cost Analyst-San Antonio
ather the voice of receiving more leadership messaging What is the Action Plan? Larry Ledbetter, Field Maintenance Technician 3-Longview
have over three years about cost control than our Values Based We have more activities than space to Brandi Lee, Customer Support Agreement Admin-San Antonio
nt Values Based Leadership culture. Mixed with less list. Here are brief reviews of several key Ana Maria Lopez Lara, Facilities Administrator-San Antonio
frequent communication, employees Cesar Lopez, Warranty Claims Specialist 2-San Antonio
expressed difficulty reconciling some action steps: Rebecca Lopez, HR Administrator-San Antonio
decisions with our values. 1. As marked by improving trends, Wesley Mairs, Machine Delivery & Demo Coordinator-San Antonio
"Regrettably, we didn't do a good job of safety is an important focus for all of us. Brandon McDonald, Texas First Rentals Haul Truck Driver-Irving
communicating how we used the We are excited that Jeff Stewart has Grayson McDonald, Shop Service Technician 1-Irving
joined us as the new Director of Safety Michael McKittrick, Shop Service Technician 2-Corpus Christi
"I have worked for Mike Meurin, Divisional Controller-San Antonio
Christopher Miles, Parts Counter Sales 1-North Dallas
Congratulations to employees receiving a promotion between AprilCaterpillarandother Benjamin Mitchell, Field Maintenance Technician 2-Fort Worth
Aaron Mosty, Field Service Technician 4-Irving
Cat dealers and can Eduardo Navarro, Shop Service Technician 2-Irving
say HOLT handles Jose Paredes, Parts Warehouse Clerk 3-Corpus Christi
Anibal Pecina-Ceballos, Shop Service Technician 2-Austin
and July!diversity better than Jennifer Perez, Retail Sales Coordinator-San Antonio
any of my previous information from last year's survey," and Environmental Culture. He, and Stan Powell II, Shop Supervisor 3-Texarkana
shared J.K. Baxter, Senior Vice President Corey Powell, Texas First Rentals Branch Service Mgr-Lewisville
Machine Sales. "We have recommitted Brian Pruski, Regional Sales Manager-San Antonio
Alexandra Ramirez, National Accounts Supervisor-San Antonio
Juan Adame, Field Service Technician 3-Georgetownasateamtocommunicatethevalueof Shannon Reicherts, HR Administrator-Irving
employers." our growing safety team, will continue Corey Roten, Shop Service Technician 3-Georgetown
d on the most to focus on key improvement areas, Andrew Schmeltz, Field Service Technician 3-Irving
including ensuring employees have Lacey Shedrock, Accounting Manager 1-San Antonio
We believe this is vital Stephen Shodrock, Divisional Controller-San Antonio
ent with our Vision, Shane Smith, Field Service Technician 4-Corpus Christi
Katrina Solls, Parts Warehouse Clerk 2-Longview
Edgar Arredondo-Verduzco, HOLT Industrial Systems Field. Jeramy Stallings, Field Service Technician 4-Irving
employee feedback and keep everyone proper tooling/safe processes, enhancing Heath Story, BCP Field Service Coordinator-Irving West
up to date on the changes influenced by our culture of peer-to-peer safety Steven Valtierra, Shop Service Technician 4-Lewisville
your suggestions." coaching, and recognizing groups that Michael Vance, Technical Service Supervisor 2-Irving
"I really can't say consistently demonstrate safe behaviors. Jason Vick, Shop Service Technician 5-Longview
the decisions I am They will also address specific safety Daniel Willmann, Technical Service Technician 5-San Antonio
concerned with concerns voiced in the survey, such as Kyle Abercrombie, Shop Service Technician 2-Waco Mfg/Rbld
aren't in alignment reducing security risks at the Irving store. David Adair, Field Service Technician 3-Waco
with our values 2. EOC sponsors are committed to Mark Albus, Warranty Claims Specialist 3-San Antonio
very comment from Your Local Richard Anderson, Inventory Control Technician-San Antonio
Management Team – I'm certain James Autobee, Shop Service Technician 3-San Antonio
Service Technician 2-HoustonterJ.Holt,Executive(LMT) and
Enterprise
ral Manager. "Some Operations Council
opinions don't

Stephanie Arzola, Dir. of Enterprise Solutions Del.-San Antonioooksattheresults.
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their
Jonathan Banks, Shop Service Technician 2-Little ElmrinnaHoltRichter, partnerwithyouand theyalign."
(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback

P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

Broc Booth, Shop Service Technician 5-LongviewP12 Customer Experience P13-15 Service Awards

Michael Burkman, Parts Counter Sales 1-Irving

Robert Cloyed III, E-Solutions Field Technician-San Antonio

Leslie Counts, Field Service Technician 4-Austin

Gabriel Flores Sr., Texas First Rentals Power Rental Road Service

Technician-Cibolo

Kyle Gandee, Shop Service Technician 5-Fort Worth

Zack Gidney, Rental Fleet Inspector-Little Elm

Robert Gonzalez, Field Service Technician 2-Irving West

Joseph Haasl, Shop Service Technician 6-Corpus Christi

Scott Harris, Field Service Technician 3-Sulphur Springs

Chris Hugues, Texas First Rentals District Manager-Waxahachie

Cody Jackson, Field Welder 4-San Antonio

David Kash, Chief Architect & Assistant General Mgr-San Antonio

Cesar Lopez, Maintenance Solutions Supervisor-San Antonio

William Loving, Shop Service Technician 5-Longview

Cody Miculka, Field Service Technician 3-San Antonio

Terry Morris, Shop Service Technician 4-Longview

Cody Nelson, Service Technician 2-San Antonio

Cruz Niblett, Shop Service Technician 4-Little Elm

Jerry Powers, Shuttle Truck Driver 2-Texarkana

Timothy Rogers, Welder 4-Georgetown

Cameron Singleton, Undercarriage Field Technician 3-Georgetown

Roderikk Stephens, Parts Warehouse Clerk 2-Longview

Jennifer Toney, Financial Marketing Program Spec-San Antonio

Tyler Turner, Texas First Rentals Mgr, Fleet Oper.-San Antonio

Roberto Valdez, Shop Service Technician 3-San Antonio

Ethan Watterson, Data Analyst 1-Irving

Edward Wohlfahrt, Field Service Technician 4-Corpus Christi

Alejandro Alanis, Truck Field Service Technician 2-San Antonio

Julian Arreola, Texas First Rentals App. Shop Serv. Tech-Little Elm

Jose Avila, Engineer-Waco Manufacturing & Rebuild

Billy Barton, Parts Counter Sales 2-Longview

Robert Bell, Technical Services Technician 5-Longview

Jason Brown, Product Support Major Account Rep-Irving

Jared Coffey, Shop Service Technician 2-Fort Worth

Ryan Cruz, Texas First Rentals Field Service Tech. 1-San Marcos

16

Issue III 2021 On the Move CONVERSATIONS

Retirees snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
Ed McCrumb - 22 Years
!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
In 1999 Ed McCrumb (green shirt) started at HOLT as a field yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
service technician for pipeline; he became a lead technician
for pipeline in 2001. By 2004 Ed moved into sales as a used ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE gni
equipment inspector, and since 2005 he has been a PSSR. gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
a sa rehtegot tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
etarbelec ,stluser si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
detaler ynapmoc dna ,sesseccus fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el
ecnatropmi eht ot
ew tub – ytefas fo rof snoitulos ssucsid ".maet ruo no enoyreve ".su fo lla
".tey ereht ton era fo saera desu sah ynapmoc ru
saw kcabdeef fo cipot rojam A
.ytinutroppo detroper seeyolpmE .noitacinummoc fo eciov eht rehtag
gnigassem pihsredael erom gniviecer sraey eerht revo evah
However, Ed is much more than that to our team. Ed puts a smile ?nalP noitcA eht si tahW desaB seulaV ruo naht lortnoc tsoc tuoba
on everyone’s face and brightens the room with his charisma. He ot ecaps naht seitivitca erom evah eW desaB seulaV tne
is the most humble and caring individual we have had the pleasure yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL
of working with, and he would literally give you the shirt off his seeyolpme ,noitacinummoc tneuqerf rof dekrow evah I"
back. There are no words to describe the leadership and dynamic :spets noitca emos gnilicnocer ytluciffid desserpxe rehto dna rallipretaC
that he brought to our team. He is a unicorn of a sales rep, and ,sdnert gnivorpmi yb dekram sA .1 nac dna srelaed taC
could meet the challenges of his career in the field with .su fo lla rof sucof tnatropmi na si ytefas .seulav ruo htiw snoisiced seldnah TLOH yas
technicians or in the board room with company vice sah trawetS ffeJ taht deticxe era eW naht retteb ytisrevid
presidents. Ed achieved success with some of the largest  ytefaS fo rotceriD wen eht sa su denioj fo boj doog a od t'ndid ew ,ylbattergeR" suoiverp ym fo yna
customers in the oil and gas business and leaves a legacy dna ,eH .erutluC latnemnorivnE dna eht desu ew woh gnitacinummoc
through his mentorship of younger reps and as a high eunitnoc lliw ,maet ytefas gniworg ruo ",yevrus s'raey tsal morf noitamrofni ".sreyolpme
achiever on a world class team. We wish him all of the ,saera tnemevorpmi yek no sucof ot tnediserP eciV roineS ,retxaB .K.J derahs
finer things in life. evah seeyolpme gnirusne gnidulcni dettimmocer evah eW" .selaS enihcaM tsom eht no des
gnicnahne ,sessecorp efas/gniloot reporp fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy .n
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" morf tnemmoc yreve
lacoL ruoY evitucexE ,tloH .J rete
ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht emoS" .reganaM lare
sa hcus ,yevrus eht ni deciov snrecnoc
.erots gnivrI eht ta sksir ytiruces gnicuder htiw denrecnoc maeT tnemeganaM t'nod snoinipo ri
dna )TML( .stluser eht ta skool
ot dettimmoc era srosnops COE .2 tnemngila ni t'nera tahw hcum yrev er
rieht htiw yllaunna eciwt gniteem ,rethciR tloH anniro
seulav ruo htiw esirpretnE
)egap kcab deunitnoc(
niatrec m'I – licnuoC snoitarepO
skniht ydobemos lliw rosnops )COE(
".ngila yeht dna uoy htiw rentrap

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

Robert Anderson - 27 Years

Pictured in the hat at right, Robert Anderson, Parts
Counter Representative II in Austin, retired on June
18 after 27 years with HOLT. We hope he enjoys his
retirement with his wife, Sissy. Thank you Robert, for
your dedicated service.

Joshua Barnard, Shop Service Technician 1-San Antonio Kindra McHenry, Inside Product Support Sales Rep-San Antonio
Kalan Bonds, Texas First Rentals Shop Service Tech 1-Lewisville Chad Miller, Shop Service Technician 2-North Dallas
Edward Bradford, Lube Technician 1-San Antonio Donald Mills Jr., Used Equipment Evaluator-San Antonio
Michael Brotze, Field Service Technician 5-Austin Luis Noriega, Shop Service Technician 2-Cleburne
Darryl Brumfield, Product Support Undercarriage Specialist-Irving Tyler Owens, Retail Sales Representative-San Antonio
David Burgess, Inside Product Support Sales Rep-San Antonio Collin Pack, Field Welder 4-Georgetown
Joshua Cedillo, Parts Counter Sales 2-North Dallas Jacob Pardaen, Shop Service Technician 2-San Antonio
Jonathan Chavez, Texas First Rentals Shop Serv. Tech 2-N Dallas Ryan Powell, Shop Service Technician 4-Victoria
Andrew Cole, Texas First Rentals Power Rental Inside Sales George Pratt Jr., Used Equipment Evaluator-Austin
Coordinator-Irving Christopher Redus, Texas First Rentals Field Serv Tech 1-San
Brad Cox, Parts Manager 4-Longview Antonio
Christopher Dangel, Shop Supervisor 2-Longview James Roberts, Field Service Technician 3-Kilgore
Juanita Davila, Parts Clerk / Cashier 1-Laredo Richard Rodriguez, Parts Counter Sales 1-Cleburne
Brittany Fry, Revenue Accountant-San Antonio Eric Shirey, Shop Supervisor 4-Irving
Alfredo Garcia, Shop Service Technician 4-Irving Kendrick Smith, Shop Supervisor 2-Irving
Jonathan Hendley, Shop Service Technician 3-San Antonio Tyler Smitheal, Lead Technician-Waco
Dustin Holmes, Shop Service Technician 3-Fort Worth Tanner Williams, Field Service Technician 4-Georgetown
Dustin Howard, Shop Service Technician 2-Waco Mfg/Rbld Austin Young, Shop Service Paving Technician-Austin
Jamison Knapp, Texas First Rentals Branch Manager-Willow Park Daniel Alvarez, Lead Technician-Waco Manufacturing & Rebuild
Tyler Konsella, Texas First Rentals Field Service Tech 1-Little Elm Joshua Anderson, Field Service Technician 5-Irving
Kelly Kotara, Retail Sales Manager-San Antonio Brandon Avery, Shop Service Technician 3-San Antonio
Anthony Lenzer, Technical Communicator Senior-Irving
Alfredo Macias, Undercarriage Field Technician 3-San Antonio Continued on page 18

17

CONVERSATIONS Service Awards Issue III 2021

onversationsJULY/AUGUST2016

NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

Happens When 1,259 People Speak? We Listen!
Results of the 2016 VBL Employee Engagement Survey

Executive Vice President/Chief your co-workers to "I'm glad that we
Administrative Officer, added, "This review your store's are coming
ng survey lets us know what is working, what results, celebrate together as a
isn't, and what needs to be changed. It is successes, and
ming organizations important for us to listen to the voice of discuss solutions for company related
loyee engagement everyone on our team." areas of to the importance
e reason: "None of A major topic of feedback was opportunity. of safety – but we
l of us." are not there yet."
r company has used
ather the voice of communication. Employees reported
have over three years receiving more leadership messaging What is the Action Plan?
nt Values Based about cost control than our Values Based We have more activities than space to
Leadership culture. Mixed with less list. Here are brief reviews of several key
"I have worked for ​Ezzat Bakhayafrequent communication, employees
Caterpillar and other
Cat dealers and can expressed difficulty reconciling some
say HOLT handles decisions with our values.
diversity better than action steps: ​Cory Bounds L​ ori Bunger​ Lee Criswell C​ harlie Deck F​ rances Dominguez
any of my previous 1. As marked by improving trends, (5) Little Elm (20) Irving (5) Little Elm (10) San Antonio (10) San Antonio
safety is an important focus for all of us.
employers." (20) Austin"Regrettably, we didn't do a good job of We are excited that Jeff Stewart has
communicating how we used the joined us as the new Director of Safety
d on the most information from last year's survey,"
We believe this is vital and Environmental Culture. He, and
ent with our Vision, shared J.K. Baxter, Senior Vice President our growing safety team, will continue
Machine Sales. "We have recommitted to focus on key improvement areas,
. as a team to communicate the value of including ensuring employees have
very comment from employee feedback and keep everyone proper tooling/safe processes, enhancing
ter J. Holt, Executive up to date on the changes influenced by our culture of peer-to-peer safety
ral Manager. "Some your suggestions." coaching, and recognizing groups that
opinions don't Your Local "I really can't say consistently demonstrate safe behaviors.
ooks at the results. Management Team the decisions I am They will also address specific safety
e very much what (LMT) and concerned with concerns voiced in the survey, such as
rinna Holt Richter, Enterprise aren't in alignment reducing security risks at the Irving store.
with our values

Operations Council – I'm certain 2. EOC sponsors are committed to
(EOC) sponsor will somebody thinks meeting twice annually with their
partner with you and they align."
(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
P12 Customer Experience P13-15 Service Awards

​Caleb Duello Elisa Ellington F​ ernando Flores A​ dam Haby R​ odney Hare B​ ryan Hawthorne
(10) Irving (10) San Antonio (5) San Antonio (25) San Antonio (10) Dallas (20) Irving

​James “Jimbo” Doug Hunt Allen Kennedy ​Dan Kepper ​Amanda Lara Jon Lugenbell
Hromadka (5) Little Elm (15) Fort Worth (10) Little Elm (5) San Antonio (5) Longview
(20) Waco

Continued from page 17 K​ yle McDaniel M​ onte McGrath M​ ichael McMahon
(10) Cleburne (40) Irving (15) Irving
William Avery, Field Service Technician 5-San Antonio
Pedro Cantu III, Shop Service Technician 3-San Antonio Carlos Jimenez-Rosas, Lead Technician-Irving
Crystal Castro, Parts Warehouse Lead-San Antonio Jared Littrell, Shop Service Technician 4-San Antonio
Logan Clark, Texas First Rentals Key Account Rep-Pflugerville Katharine Maurer, Accountant 3-San Antonio
Marcos Contreras Sr., Shop Service Technician 3-San Antonio Brian McMahon, Field Service Technician 4-Cleburne
Dustin Dugosh, Field Service Technician 4-Cleburne Nicholas Negralle, Texas First Rentals Sh. Serv. Tech 2-Waxahachie
Darius Easley, Field Service Technician 3-Austin Saul Nieto, Shop Service Technician 1-San Antonio
David Garcia, Truck Service Technician 2-Edinburg Steven Osborn, Lead Technician-Georgetown
Matthew Gibson, Shop Service Technician 3-Irving Kyle Parrish, Field Service Technician 5-Longview
Sergio Gonzalez Jr., Field Service Technician 3-Edinburg Anna Poirier, Texas First Rentals Oper. Excellence Spec.-Little Elm
Justin Gore, Parts Warehouse Clerk 3-Waco Emilio Raz, Parts Warehouse Clerk 2-Laredo
Jason Hughitt, Field Service Technician 5-Waco Juan Velez, Machinist 3-San Antonio

18

Issue III 2021 Service Awards CONVERSATIONS

snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN

!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
a sa rehtegot etarbelec ,stluser tahw ,gnikrow si tahw wonk su stel yevrus gni
dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi
detaler ynapmoc fo eciov eht ot netsil ot su rof tnatropmi snoitazinagro gnimr
ecnatropmi eht ot rof snoitulos ssucsid tnemegagne eeyolp
ew tub – ytefas fo fo saera ".maet ruo no enoyreve fo enoN" :nosaer el
".tey ereht ton era saw kcabdeef fo cipot rojam A
.ytinutroppo ".su fo lla
desu sah ynapmoc ru
detroper seeyolpmE .noitacinummoc
?nalP noitcA eht si tahW gnigassem pihsredael erom gniviecer fo eciov eht rehtag
ot ecaps naht seitivitca erom evah eW desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL
seeyolpme ,noitacinummoc tneuqerf desaB seulaV tne
emos gnilicnocer ytluciffid desserpxe
rof dekrow evah I"
.seulav ruo htiw snoisiced rehto dna rallipretaC
M​ aria Mendez ​Sebestian Ortiz W​ esley Pairett Rey Perez ​Jay Rice  Richard:spets noitca nac dna srelaed taC
(5) San Antonio (5) Georgetown (5) Longview (10) Corpus Christi (15) Kilgore seldnah TLOH yas
,sdnert gnivorpmi yb dekram sA .1 naht retteb ytisrevid
.su fo lla rof sucof tnatropmi na si ytefas suoiverp ym fo yna
de los Santossah trawetS ffeJ taht deticxe era eW fo boj doog a od t'ndid ew ,ylbattergeR"
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc ".sreyolpme
",yevrus s'raey tsal morf noitamrofni
dna ,eH .erutluC latnemnorivnE dna tsom eht no des
(5) San Antonioeunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs lativ si siht eveileb eW
,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM ,noisiV ruo htiw tne
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme .n
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu morf tnemmoc yreve
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy evitucexE ,tloH .J rete
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" lacoL ruoY emoS" .reganaM lare
ma I snoisiced eht
ytefas cificeps sserdda osla lliw yehT htiw denrecnoc maeT tnemeganaM t'nod snoinipo ri
sa hcus ,yevrus eht ni deciov snrecnoc tnemngila ni t'nera dna )TML( .stluser eht ta skool
.erots gnivrI eht ta sksir ytiruces gnicuder seulav ruo htiw esirpretnE tahw hcum yrev er
,rethciR tloH anniro
ot dettimmoc era srosnops COE .2 niatrec m'I – licnuoC snoitarepO
rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE(
".ngila yeht dna uoy htiw rentrap
)egap kcab deunitnoc(

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

​Kendrick Smith Mike Stevenson ​Richard Valdez ​Dennie Wagner David Wooten ​Carolyn Wright
(10) Irving (15) Longview (20) San Antonio (40) San Antonio (40) Longview (40) Waco

Service Awards Not Pictured

Jacob Adair 10 Austin K​ elly Hernandez 25 San Antonio ​Leon Ricard 10 Irving
Jeffrey Adams 15 San Antonio
Kelvin Anthony 15 Irving Maico Hernandez 15 San Antonio ​Ramiro Rodriguez 5 San Antonio
​Gloria Avila 5 San Antonio
​Paul Boubel​ 30 San Antonio B​ ob Hooley 10 Fort Worth ​Jordan Saez 5 Houston
Kevin Boydstun 25 Irving
Michael Brotze 15 Austin J​ ason Hughitt 15 Waco T​ eri Schweiger 5 San Antonio
​Jacob Cantu 20 San Antonio
F​ abian Ceballos 10 Edinburg C​ ody Jay 5 Fort Worth ​Chris Selthofner 5 San Antonio
​Debra Ceeko 15 San Antonio
Justin Childers 5 Dallas ​Adam Jetter 10 San Antonio J​ ake Shaw 15 Dallas
​Bryan Churan 10 Victoria
K​ yle Clark 15 Irving J​ eremy Kimball 5 Irving M​ ichael Sigmon 40 San Antonio
L​ es Counts 5 Austin
I​saac DeLeon 5 Irving ​Brock Kovar 20 Georgetown R​ icardo Slas 10 Longview
G​ eorge Escamilla 10 Eagle Pass
Randy Fewell 15 San Antonio ​Dillon Kruse 5 San Antonio S​ teve Sloan 5 Kilgore
​Gerald Fey 25 San Antonio
G​ lenn Fichter 5 San Marcos H​ enry Lara 5 San Antonio ​Jeff Stewart 5 Irving
C​ hristine Fiscus 10 San Antonio
Jeffrey Flanagan 15 Longview M​ artin Little 5 Longview M​ egan Stotts 5 San Marcos
​Ricardo Garza 5 San Antonio
​Darren Gold 10 Victoria ​Asa Long 5 Georgetown R​ eynaldo Talamantez 5 San Antonio
J​ oel Gollihur 5 Irving
​Justin Gollinger 5 San Antonio B​ rian Loper 5 Austin ​Jeff Tiller 10 Longview
​Justin Griffin 10 San Antonio
​Timothy Hardeman 10 San Antonio ​Fabian Lujan 10 Sonora ​David Treiber 40 Corpus Christi

A​ braham Macias 5 San Antonio ​Ray Tschoepe​ 35 San Antonio

D​ amon McLaughlin 20 Pflugerville ​Tanner Williams 5 Georgetown

C​ ody Miller 20 Waco ​David Zepeda 10 San Antonio

Jason Miller 15 Irving

F​ loyd Mills 25 Houston

​Julio Moctezuma 10 Longview

​Jerry Mosier 10 Longview

A​ aron Mosty 15 Irving

​Milby Neill 40 Victoria

​David Newton 10 Irving

​Joseph Pardaen 15 San Antonio

​Jeremy Pruski 25 San Antonio

E​ dward Ramirez 5 San Antonio

Send your service award picture to conversations@holtcat.com

19

CONVERSATIONS Issue III 2021

onversationsJULY/AUGUST2016

HOLT Truck Centers Now

NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

Happens When 1,259 People Speak? We Listen!

Authorized Nikola DealerResults of the 2016 VBL Employee Engagement Survey

Executive Vice President/Chief your co-workers to
Administrative Officer, added, "This review your store's "I'm glad that we
ng survey lets us know what is working, what results, celebrate are coming
isn't, and what needs to be changed. It is successes, and together as a
important for us to listen to the voice of discuss solutions for company related
everyone on our team." areas of to the importance
A major topic of feedback was opportunity. of safety – but we
ming organizations are not there yet."

HOLT recently announced a partnership between HOLTloyeeengagement

e reason: "None of

Truck Centers and Nikola Corporation, the leading designerlofus."
communication. Employees reported
receiving more leadership messaging
about cost control than our Values Based
r company has used
ather the voice of

and manufacturer of heavy-duty commercial battery-electrichaveoverthreeyears
Leadership culture. Mixed with less What is the Action Plan?
frequent communication, employees We have more activities than space to
expressed difficulty reconciling some
decisions with our values.
"Regrettably, we didn't do a good job of
nt Values Based

vehicles (BEV), fuel-cell electric vehicles (FCEV), and energy"Ihaveworkedfor

Caterpillar and other
Cat dealers and can

infrastructure solutions. HOLT Truck Centers is now thesayHOLThandles
diversity better than communicating how we used the list. Here are brief reviews of several key
action steps:
1. As marked by improving trends,
safety is an important focus for all of us.
We are excited that Jeff Stewart has
joined us as the new Director of Safety
information from last year's survey," and Environmental Culture. He, and
any of my previous

authorized dealer of the new Nikola Class 8 trucks in Texasemployers."
shared J.K. Baxter, Senior Vice President our growing safety team, will continue
Machine Sales. "We have recommitted to focus on key improvement areas,
d on the most
We believe this is vital

and will add the Nikola Tre and Nikola Two vehicles to ourentwithourVision,
as a team to communicate the value of including ensuring employees have
employee feedback and keep everyone proper tooling/safe processes, enhancing
up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions."
Your Local
product offering. HOLT will sell and service the vehicles.verycommentfromManagement Team
(LMT) and
ter J. Holt, ExecutiveEnterprise
ral Manager. "SomeOperations Council
opinions don't(EOC) sponsor will
ooks at the results.

Setting the standard for service and support, HOLT Truckeverymuchwhat
"I really can't say coaching, and recognizing groups that
the decisions I am consistently demonstrate safe behaviors.
concerned with They will also address specific safety
aren't in alignment concerns voiced in the survey, such as
with our values reducing security risks at the Irving store.
2. EOC sponsors are committed to
– I'm certain meeting twice annually with their
somebody thinks

Centers has been serving on-highway customers for decades.rinnaHoltRichter, partnerwithyouand theyalign."
(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback

P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

We are inspired by Nikola’s focus on bringing innovativeP12CustomerExperience P13-15ServiceAwards

products to our industry. This partnership will help our

customer’s journey toward improved operations while

promoting electric vehicle advancements.

Among the many benefits of these vehicles are zero-emission,
lower operational cost, improved safety, more power and
less noise. HOLT Truck Centers selects partners that align
with our core values and Nikola’s commitment to quality and
safety ensures that our customers are getting superior products
backed by our legendary customer service.

It is anticipated that the new vehicles from Nikola Corporation
will be ordered as early as Q3 2021 in anticipation of Tre BEV
commercial release. The build-out of our Nikola inventory
and capabilities will emerge over time and we will keep you
informed as we progress.

20