HOLT Conversations - Issue I - 2021

conversationsCONVERSATIONSJULY/AUGUST2016
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

N E W S F O R H O LT ® E M P L OY E E S A N D T H E I R FA M I L I E S

What Happens When 1,259 People Speak? We Listen!

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By Dan Norris, Executive Vice President/Chief your co-workers to
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HOLT
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The reality
employees think." Corinna Holt Richhtaerv, e paartsnteor writyh yyouoaund’d litkheey altigon."share with us, please send to(continued back page)

INSIDE P2 Safety P3 GectotonKvnoewrCsoarintniaoannds@Petehr Jo. lPt4cMaostt.Icntoermest.ing Person | Go Green | Throwback
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THIS ISSUE

of Cindy Collins, Facilities Coordinator-Irving, causing her family

and others to endure a loss of power for 3 days. She suggested to the

managers of the townhomes that they should call HOLT. Following a call

for help, HOLT showed up and saved the day, providing a rotating schedule of power

☃and warmth to residents until the

transformer could be repaired.

In the storms, power failed at the

Issue I 2021 wastewater treatment facility for the

INSIDE THIS ISSUE City of Marble Falls. Jay Everette,

P2 Safety News Assistant Director of Public Works
P3 Owners’ Message
P4-5 Winter Storm/Features reached out to his brother who knew
P6-7 Local News/High 5/Winter Storm
P8 Customer Experience someone who works for Caterpillar.
P9-10 Enterprise News
P11 Total Wellness Three phone calls later HOLT was
P12-14 VIA/Personnel/Winter Storm
P15-19 Service Awards working to solve the city’s problem

with rental power. The City of HOLT generators hard at work at the apartment

Marble Falls is so happy with HOLT’s complex of employee Cindy Collins.

☃service that they are planning on

installing a permanent standby generator at the water plant!

Continued on page 4

CONVERSATIONS Safety News Issue I 2021

onversationsJULY/AUGUST2016 especially with extensions, you should
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES consider your body placement and foot
positioning. These activities commonly
Happens When 1,259 People Speak? We Listen! PREVENTING FALL INJURIES require additional force, as the force is
released your body could lose balance
Results of the 2016 VBL Employee Engagement Survey By Jeff Stewart, causing your momentum to fall in the
direction you are either pushing or pulling.
ng Executive Vice President/Chief your co-workers to "I'm glad that we Avoid applying excessive force directly to
ming organizations Administrative Officer, added, "This review your store's are coming these tools and do not increase the applied
loyee engagement survey lets us know what is working, what results, celebrate together as a force by attaching extensions, such as
e reason: "None of isn't, and what needs to be changed. It is successes, and pipes. The area around you should be clear
l of us." important for us to listen to the voice of discuss solutions for company related of trip hazards or items you might strike
everyone on our team." areas of to the importance when performing these activities. If balance
A major topic of feedback was opportunity. of safety – but we is lost, items in your environment may
are not there yet." contribute to your injury. If you are required
to apply excessive force, stop the task
r company has used communication. Employees reported What is the Action Plan? and communicate with your supervisor to
ather the voice of receiving more leadership messaging We have more activities than space to determine the best procedure to accomplish
have over three years about cost control than our Values Based list. Here are brief reviews of several key Director of Safety & Environmental your task.
nt Values Based Leadership culture. Mixed with less
frequent communication, employees action steps: • Use the access designed and provided It is our goal that everyone returns home in
"I have worked for expressed difficulty reconciling some by the manufacturer – steps, running the same or better condition than they arrive
Caterpillar and other decisions with our values. 1. As marked by improving trends, Culture at work. Each of us is responsible to help
Cat dealers and can "Regrettably, we didn't do a good job of safety is an important focus for all of us. achieve that goal. Together, we can stay safe!
say HOLT handles We are excited that Jeff Stewart has
diversity better than communicating how we used the
any of my previous information from last year's survey," joined us as the new Director of Safety
and Environmental Culture. He, and
shared J.K. Baxter, Senior Vice President our growing safety team, will continue
employers."

d on the most Machine Sales. "We have recommitted to focus on key improvement areas,
as a team to communicate the value of including ensuring employees have
We believe this is vital employee feedback and keep everyone proper tooling/safe processes, enhancing
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety
concerned with concerns voiced in the survey, such as
aren't in alignment reducing security risks at the Irving store.
with our values 2. EOC sponsors are committed to
very comment from
ter J. Holt, Executive – I'm certain
ral Manager. "Some
opinions don't

Recently, we had three fall injuries in aooksattheresults.
Your Local
Management Team
(LMT) and
Enterprise
Operations Council
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their
three-day period. Out of an abundance ofrinnaHoltRichter, partnerwithyouand theyalign."
(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback boards, traction strips, footholds,
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

caution and concern, safety would like toP12 Customer Experience P13-15 Service Awards

remind everyone of the worries related to handgrips, etc.

falls, to include mounting and dismounting • Remove mud or other items from your
equipment. Please remember the importance hands or boots that may impede traction
of evaluating the ladder, steps, or handhelds and cause you to be unable to maintain
used to ascend or descend equipment prior three points of contact.
to use. If you have concerns about the
stability of any of these items supporting In addition to falls that occur from heights
your body weight you should contact your when accessing equipment or vehicles, falls
supervisor immediately to determine the best from ground level can be just as concerning.
procedures to accomplish your task. The When using tools such as ratchet wrenches,

following should be considered during these

activities:

• Break 3-point contact only when you
reach ground, cab, or a stable platform.

• Mount and dismount facing the
equipment.

DO YOU HAVE A GREAT
STORY IDEA FOR
CONVERSATIONS?

Send story suggestions to
[email protected]

Editorial Board:
Michelle Allen
Denise Herrera-Wieters

Writer: Shelley Galbraith
Design: Wall Media Designs

© 2021 HOLT CAT

2

Issue I 2021 Owners’ Message CONVERSATIONS
6102 TSUGUA/YLUJ

snoitasrevnoHOLT Companies Acquires Sullair of Houston
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN

In January 2021, HOLT CAT acquired Sullair of Houston is one of the largest !netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
Sullair of Houston, a fixed and portable independent air compressor distributors of
compressed air dealer with operations in Sullair’s full line of stationary and portable or custom environmentsyevwruShtneemreegagsnEtaeenyodlpmaErLdBV 6102 eht fo stluseR
Houston, Odessa, and San Antonio. industrial air compressors and related
products wth a large inventory of electrical ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
Family-owned and operated since 1986, and diesel air compressors, parts, and rental s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
Sullair of Houston is headquartered in equipment. Stationary air compressors are tahw ,gnikrow si tahw wonk su stel yevrus
Houston with satellite locations in Odessa used extensively in manufacturing, material etarbelec ,stluser
and San Antonio. As the distributor for handling, petrochemical, food compressors would not operate safely orewtahtdalgm'I" gni
Sullair brand commercial air compressors, service and construction applications, gnimoc era
Sullair of Houston’s dealer territory covers among others. Additionally, portable a sa rehtegot snoitazinagro gnimr
nearly half the counties in Texas, including compressors are a key product in efficiently. detaler ynapmoc dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
Houston, Austin, San Antonio, the Rio rental fleets, including Texas First ecnatropmi eht ot rof snoitulos ssucsid fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el
Grande Valley and the majority of west Rentals and HOLT’s Power Systems ew tub – ytefas fo
Texas, aligning with many of the counties Rentals. ".tey ereht ton era fo saera ".maet ruo no enoyreve ".su fo lla
that HOLT CAT presently services. .ytinutroppo saw kcabdeef fo cipot rojam A desu sah ynapmoc ru
Sullair of Houston specializes in designing
“We are excited to welcome the Sullair of and assembling custom engineered industrial detroper seeyolpmE .noitacinummoc fo eciov eht rehtag
Houston team to HOLT,” said Peter J. Holt, air compressor packages to meet specific air gnigassem pihsredael erom gniviecer sraey eerht revo evah
CEO and General Manager. “We share the compressor requirements and circumstances. desaB seulaV ruo naht lortnoc tsoc tuoba
same core values and each bring a relentless Custom packages are used in environments The company will be a wholly-owned?nalP noitcAehtsi tahW desaB seulaV tne
focus on providing legendary service to our with extreme conditions, including offshore ot ecaps naht seitivitca erom evah eW
customers. Acquiring Sullair of Houston or marine environments, hazardous ssel htiw dexiM .erutluc pihsredaeL rof dekrow evah I"
allows us to expand our list of products and locations, high or low ambient conditions, seeyolpme ,noitacinummoc tneuqerf rehto dna rallipretaC
services within a growing market.” emos gnilicnocer ytluciffid desserpxe nac dna srelaed taC
seldnah TLOH yas
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fo boj doog a od t'ndid ew ,ylbattergeR" suoiverp ym fo yna
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subsidiary, and Brad Bonnecaze, General,sdnertgnivorpmiybdekramsA .1 tsom eht no des
.su fo lla rof sucof tnatropmi na si ytefas lativ si siht eveileb eW
,noisiV ruo htiw tne
Manager of Sullair of Houston, will reportsahtrawetSffeJtahtdeticxeeraeW
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc .n
to Peter. ",yevrus s'raey tsal morf noitamrofni morf tnemmoc yreve
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sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

“We are thrilled to be a part of the HOLT
family of companies and the strong culture
it represents,” said Bonnecaze. “In order to
maintain our deep customer relationships in
the industry and our outstanding reputation,
Sullair of Houston employees will continue
in their current roles,” he added.

Antique Holt 10-Ton Returned to Original Owner

Peter Holt returned the antique Holt Manufacturing 10 Ton Caterpillar, displayed at the entrance to HOLT’s headquarters building, to its
original owners, the Vouk family. Scott Vouk, 25, remembers when the tractor was auctioned off from the family farm in St. Stephen,
Minnesota in 2001.

“It’s amazing,” Scott said, “I didn’t think that this was possible when I first called down here. I was very excited to see all of this work.”
Holt requested that the Vouks make a donation
to support technical education; the Vouks
donated $7,500 to the diesel tech program at St.
Cloud Technical College, where Scott, his father
Tom, and sister earned degrees.

The early 20s model 10 Ton was first used at a
construction company in St. Stephen to plow
snow. The Vouks bought the machine in 1938.

On January 18, the Vouks hauled the tractor
1,300 miles to Minnesota. Father and son plan
to get it running again. “We are going to do
some engine work on it, and put it to work right
away, sawing lumber with it, thrashing with it in
the fall and pulling out steam engines, as it was
always used,” said Scott. For the full story and a
video of the handover, visit holtcat.com/news.

3

CONVERSATIONS Winter Storm Issue I 2021

JULY/AUGUST 2016 Northern territory. Will Perla and Ron Logsdon; Darryn Long,
Melissa coordinated Maintenance Solutions Supervisor; Service
onversationsContinued from page 1 the efforts to see Manager Clinton Petty; David Newton,
which technicians Field Service Tech; and PSSRs Nate Hissin,
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES could safely get to Zach Nelson, Jason Brown, Caleb Cole,
the yards. Holly and Holden Kirksey.
Happens When 1,259 People Speak? We Listen! and Taylor assisted
Results of the 2016 VBL Employee Engagement Survey with setting up pre- Without question, the work was made easier
shippers and other with the support of Transportation Supervisor
ng Executive Vice President/Chief your co-workers to "I'm glad that we Daniel Boylan, and Ryan Calhoun,
Administrative Officer, added, "This review your store's are coming ☃coordination to help Electronic Security & Safety Admin.
ming organizations survey lets us know what is working, what results, celebrate together as a
loyee engagement isn't, and what needs to be changed. It is successes, and set up rentals. Al Lamb, Facility Maintenance Manager-
e reason: "None of important for us to listen to the voice of discuss solutions for company related
l of us." everyone on our team." areas of to the importance Kent Bailey, ☃Irving, helped everyone at every branch,
r company has used opportunity. of safety – but we Technical
ather the voice of A major topic of feedback was are not there yet." Communicator- doing a fantastic job.
have over three years communication. Employees reported Sulphur Springs,
nt Values Based receiving more leadership messaging What is the Action Plan? made a trip to the In Irving during the ongoing cold weather,
about cost control than our Values Based We have more activities than space to store on his day off to evaluate the property Desma Norris, Field Service Supervisor,
"I have worked for Leadership culture. Mixed with less list. Here are brief reviews of several key for any winter storm damage. He was able dispatched a service tech on a Saturday to get
Caterpillar and other frequent communication, employees action steps: to minimize damage from a burst water pipe a 120 motor grader started. Over the same
Cat dealers and can expressed difficulty reconciling some 1. As marked by improving trends, and got the water turned off. Kent notified weekend, Michael McMahon, Field Service
say HOLT handles decisions with our values. safety is an important focus for all of us. Manager, dispatched a technician to check on
diversity better than We are excited that Jeff Stewart has ☃maintenance, who dispatched a plumber to
any of my previous "Regrettably, we didn't do a good job of joined us as the new Director of Safety ☃a 140M3 motor grader rental which failed to
communicating how we used the and Environmental Culture. He, and repair the leak.
employers." information from last year's survey," our growing safety team, will continue regen in the cold.
shared J.K. Baxter, Senior Vice President to focus on key improvement areas,
d on the most Machine Sales. "We have recommitted including ensuring employees have
We believe this is vital as a team to communicate the value of proper tooling/safe processes, enhancing
ent with our Vision, employee feedback and keep everyone our culture of peer-to-peer safety
up to date on the changes influenced by coaching, and recognizing groups that
. your suggestions." consistently demonstrate safe behaviors.
very comment from "I really can't say They will also address specific safety
ter J. Holt, Executive Your Local concerns voiced in the survey, such as
ral Manager. "Some the decisions I am reducing security risks at the Irving store.
opinions don't 2. EOC sponsors are committed to
ooks at the results. Management Team concerned with meeting twice annually with their
e very much what (LMT) and
rinna Holt Richter, aren't in alignment (continued back page)

Enterprise with our values

Operations Council – I'm certain
(EOC) sponsor will somebody thinks
partner with you and they align."

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
P12 Customer Experience P13-15 Service Awards

Power headed to IBM. Matt Christensen, Service Manager
2-Lewisville, gives a big thank you to Texas
A big shout out to HOLT teams who went in First Rentals in North Dallas and Lewisville,
during the worst weather and power outages where Jamie Knapp, Branch Service
to check on HOLT properties in North Manager-Lewisville, located a needed
Texas and help prep rental machines for generator in North Dallas, while Caleb
emergency customer use. Josh Malkosky, Duello, Branch Manager-North Dallas, and
Inventory Control Technician, made two Justin Childers, Branch Service Manager-
trips to the Little Elm store to prep, start, and North Dallas, opened the store on Sunday
load two 140 motor graders for emergency for pickup. When the generator didn’t fit in
use by TXDOT. Floyd Cloud, Wash Rack
Technician, also made his way into the store ☃Matt’s car, Justin drove it to his house that

☃to check the wash rack for leaks. night.

TXDOT needed equipment from our Irving
store, where Robert Ochoa, Inventory
Control Technician, met TXDOT employees
over the course of several days, including
on the weekend, to prep, start, and load a
number of 140 motor graders and a 938

☃wheel loader for emergency use.

Walker Katcher, Inventory Control In North Texas, extraordinary work to get
Technician-Fort Worth, met TXDOT to parts to customers came from Zach Duran,
deliver motor graders. He later returned to Parts Warehouse Supervisor; Kim Silvernail,
Parts Warehouse Supervisor; Kelvin
☃clean the yard and let plumbers into the store Anthony, Parts Warehouse Lead; Jose
Cordova, Parts Warehouse Clerk; Glenn
to fix a leak. Schultz, Parts Warehouse Clerk; Derek
Harrison, Parts Warehouse Clerk; Gary
In Waco, Shawn Fall, Service Technician, Ewing, Parts Counter Lead; Cris Miles, Parts Tom Pfeifer’s view from the cab.
helped out when Matt Peterson, Inventory Warehouse Clerk; Gwyn Culpepper, Parts
Control Technician, had a death in the family. Warehouse Supervisor; and Parts Managers Even without power during most of the
Bryan Sharpe, Bobby Hardin, and Jessica week in Irving, Heather Lundy, PSD Sales
☃Shawn prepped and started four 140 motor Brenton. Administration Manager, has been on top of
communication with transport. Nick Davis,
graders for TXDOT. Providing legendary customer service at Project Manager, reported that Heather was
the most needed time, and with exceptional very active and effective in advising transport
Melissa Light, Rental Operations Manager; teamwork were Field Service Supervisors
Holly Ragan, Sales Coordinator; and Taylor Continued on page 7
Stevens, Sales Operations Supervisor,
coordinated the tasks necessary to locate,
prep, and deliver motor graders in HOLT’s

4

Issue I 2021 Features CONVERSATIONS

Wellness Tip: Pat Dunn snoitasrevno6102TSUGUA/YLUJ
The COVID-19 Governmental Machine
Tale of Two
Vaccine Sales Rep-Ft Worth SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
15 Years of Service
Although the vaccine supply is currently Here we have a tale of two; not so different from me or!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
limited, the federal government is Ricky Wheeler yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
working toward making vaccines widely Regional Safety
available for everyone at no cost, and Manager-Corpus Christi you. Look below and search for clues. Can you tell whoseotsrekrow-ocruoy
in the coming months, vaccines will 25 Years of Service ew taht dalg m'I" s'erots ruoy weiver
become widely available. gnimoc era etarbelec ,stluser feihC/tnediserP eciV evitucexE gni
dna ,sesseccus sihT" ,dedda ,reciffO evitartsinimdA
Studies show that COVID-19 vaccines tale is whose? Answers on page 6. asarehtegot tahw ,gnikrow si tahw wonk su stel yevrus
are effective at keeping you from getting detaler ynapmoc rof snoitulos ssucsid si tI .degnahc eb ot sdeen tahw dna ,t'nsi snoitazinagro gnimr
COVID-19. Experts also think that fo saera fo eciov eht ot netsil ot su rof tnatropmi tnemegagne eeyolp
getting a COVID-19 vaccine may help ecnatropmi eht ot fo enoN" :nosaer el
keep you from getting seriously ill even .ytinutroppo ".maet ruo no enoyreve
if you do get COVID-19. ew tub – ytefas fo saw kcabdeef fo cipot rojam A ".su fo lla
detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
COVID-19 vaccination is an important ".tey ereht ton era gnigassem pihsredael erom gniviecer
tool to help us get back to normal. 1) What is your favorite meal? ?nalP noitcA eht si tahW fo eciov eht rehtag
Learn more about the benefits of getting
vaccinated. desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
COVID-19 vaccines teach our immune seeyolpme ,noitacinummoc tneuqerf
systems how to recognize and fight the a) Steak and a side of steamed rice topped with butter,otecapsnahtseitivitcaeromevaheW
virus that causes COVID-19. It typically yek lareves fo sweiver feirb era ereH .tsil
takes a few weeks after vaccination for :spets noitca
the body to build protection (immunity) emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
against the virus that causes COVID-19. Bac-os, and Texas Pete ,sdnert gnivorpmi yb dekram sA .1 .seulav ruo htiw snoisiced rehto dna rallipretaC
That means it is possible a person .su fo lla rof sucof tnatropmi na si ytefas nac dna srelaed taC
could still get COVID-19 just after fo boj doog a od t'ndid ew ,ylbattergeR" seldnah TLOH yas
vaccination. This is because the vaccine sah trawetS ffeJ taht deticxe era eW eht desu ew woh gnitacinummoc
has not had enough time to provide b) Anything with Kraft Macaroni and CheeseytefaSforotceriDwenehtsasudenioj ",yevrus s'raey tsal morf noitamrofni
protection. dna ,eH .erutluC latnemnorivnE dna naht retteb ytisrevid
suoiverp ym fo yna
There are steps you can take to protect
yourself until you can get vaccinated. eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs ".sreyolpme
Even after you get vaccinated it’s
important to continue using all the tools ,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM tsom eht no des
available to help stop this pandemic as fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
we learn more about how COVID-19 enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
vaccines work in real-world conditions. yb decneulfni segnahc eht no etad ot pu
2) What is your favorite (current or all time) song?evahseeyolpmegnirusnegnidulcni .n
So, even after vaccination, when gnicnahne ,sessecorp efas/gniloot reporp morf tnemmoc yreve
in public continue to practice Safe ytefas reep-ot-reep fo erutluc ruo evitucexE ,tloH .J rete
Six - stay home if you’re sick, wash a) Paradigm by All Together Separatetaht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy emoS" .reganaM lare
your hands often, wear a mask around .sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" lacoL ruoY
others, and stay 6 feet apart when ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht t'nod snoinipo ri
communicating, when sitting together, htiw denrecnoc maeT tnemeganaM
and when standing together. b) Bruce Springsteen’s Thunder Roadsahcus,yevrusehtnideciovsnrecnoc tnemngila ni t'nera dna )TML(
.erots gnivrI eht ta sksir ytiruces gnicuder seulav ruo htiw esirpretnE

ot dettimmoc era srosnops COE .2 niatrec m'I – licnuoC snoitarepO .stluser eht ta skool
rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE( tahw hcum yrev er
".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro
3) What is the last book you read/are reading?)egapkcabdeunitnoc(
kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P

a) Leading People Safely & Pre-SuasionsweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

b) Tuesdays with Morrie by Mitch Albom

4) If you could turn any activity into an Olympic sport,
what would you win a gold medal for?

a) Binge watching TV
b) Eating sweets

5) What is an item on your bucket list?
a) Barrel Surfing
b) Build a summer cabin in the mountains of New
Mexico

6) What was your first car?
a) 1962 Chevrolet Pickup with windshield taped together
b) 1981 Z28 Camaro

“The bAes Bs.tD.iHsolyt oefttentosaicd.o.. me.”

Be tCheafnwirhysoitcupheCfariitnosnTaodndonpgtoWhprtlaioesIRtNaueporlmhsaaortnaamtioosiIlenCTctAshehoinMecantohvtlplhH:neeaiJinOrscgsagiLeiaaisemTtnsn:[email protected],vd!aetpr.scaaoratmigornasp?h in
See if you can find it!

5

CONVERSATIONS Local News Issue I 2021

JULY/AUGUST 2016 San Antonio

onversEaatsitoTnesxasNEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES
Happens When 1,259 People Speak? We Listen!

Results of the 2016 VBL Employee Engagement Survey

Kilgore and Longview machine, with
Executive Vice President/Chief your co-workers to
"I'm glad that we
are coming
Administrative Officer, added, "This

Longview PSD partnered up to collectsurveyletsusknowwhatisworking,what
ng review your store's together as a
results, celebrate company related
ming organizations successes, and to the importance
loyee engagement discuss solutions for of safety – but we
e reason: "None of areas of are not there yet."
l of us." opportunity.
r company has used isn't, and what needs to be changed. It is
ather the voice of important for us to listen to the voice of

food for Newgate Mission by holding aeveryoneonourteam."

A major topic of feedback was
communication. Employees reported

raffle for a firepit built by Cat Support.receivingmoreleadershipmessaging
What is the Action Plan?

about cost control than our Values Based
Leadership culture. Mixed with less
frequent communication, employees
have over three years

Newgate is a day mission providingntValuesBased
We have more activities than space to
list. Here are brief reviews of several key
action steps:
"I have worked for expressed difficulty reconciling some
Caterpillar and other
Cat dealers and can life-changing services, including 82,000decisionswithourvalues.
say HOLT handles 1. As marked by improving trends,
safety is an important focus for all of us.
"Regrettably, we didn't do a good job of We are excited that Jeff Stewart has
communicating how we used the
information from last year's survey,"
diversity better than

meals, housing assistance, a community,anyofmyprevious
joined us as the new Director of Safety
and Environmental Culture. He, and
shared J.K. Baxter, Senior Vice President our growing safety team, will continue
employers."

d on the most Machine Sales. "We have recommitted to focus on key improvement areas,

job readiness, health and hygiene,as a team to communicate the value of including ensuring employees have
We believe this is vital employee feedback and keep everyone proper tooling/safe processes, enhancing
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety
life’s essentials, and transportation. yoursuggestions."
"I really can't say coaching, and recognizing groups that
the decisions I am consistently demonstrate safe behaviors.
very comment from concerned with They will also address specific safety
ter J. Holt, Executive aren't in alignment concerns voiced in the survey, such as
ral Manager. "Some with our values reducing security risks at the Irving store.
opinions don't 2. EOC sponsors are committed to
ooks at the results. – I'm certain meeting twice annually with their
e very much what Your Localsomebody thinks
Management Team

in the region around Longview.(LMT)and

Enterprise
Operations Council

Congratulations to raffle winner(EOC)sponsorwill
rinna Holt Richter, partner with you and they align."
(continued back page)
Jon Lugenbell, Parts Counter SalesP2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

1-Longview.P12 Customer Experience P13-15 Service Awards

Thank you to all who participated in the blood drive at HOLT HQ and HOLT Truck Center
San Antonio on January 26. We received these results: 13 participants, 1 deferral, and 12
pints collected. Twelve pints of blood collected can help up to 36 patients! Thank you for
saving lives by providing the gift of life. Submitted by Patricia Dooley

Susan Gaydos, Parts Counter Sales-Waco While John Fabrega, Sales Representative- worked with local law enforcement in
called the IT Helpdesk after hours for help Irving; Jason Scheible, Technology Solutions Irving, Caterpillar’s Dave Lucas, Site
with her computer. She got a response Specialist 2-San Antonio; and Tom Angotti, Technology Sales Rep; Chris Barth,
from Kat Villareal, IT College Intern-San EPG Business Manager-San Antonio, Market Development Manager-Electric
Antonio, that impressed her greatly. Power Division; and Thomas Moran,
Product Quality Assurance Manager,
“Kat went above and beyond to solve worked using Cat remote asset
the issue,” wrote Susan, “to help with monitoring to locate the equipment in
any further questions, and to provide Buffalo, NY.
documentation for my boss to correct my
timecard. I wanted you to see what kind of Working from HOLT’s HQ, Tammi
excellence is happening every day behind Talbot, Paralegal-San Antonio, filed
the scenes.” an insurance claim, worked with the
insurance investigator, and assisted
Thank you, Kat, for all you do for HOLT. the US Attorney with search warrants.
Tammi, along with HOLT’s IT and
Recently, a HOLT customer in the finance departments, also worked
Dallas-Fort Worth area had their identity with the insurance company and the
compromised, which resulted in the loss of customer, who had experienced the IT
10 Cat XQ35 generators. HOLT employees, breach. With this incredible teamwork all of
along with employees from Caterpillar, the generators were recovered.
an insurance company, and numerous law
enforcement agencies solved the mystery.

Answers to Tale of Two on Page 5: 1. (a) Steak (Ricky) (b) Kraft Mac & Cheese (Pat); 2. (a) Paradigm (Ricky) (b) Thunder Road (Pat); 3. (a) Leading/Presuasion (Ricky) (b)
Tuesdays with Morrie (Pat); 4. (a) Binge watching TV (Ricky) (b) Sweets (Pat); 5. (a) Barrel surfing (Ricky) (b) Build a cabin (Pat); 6. (a) 1962 Chev (Ricky) (b) Z28 (Pat)

6

Issue I 2021 Winter Storm CONVERSATIONS
snoitasrevno6102TSUGUA/YLUJ
Continued from page 4 and Don Hardwick, Regional Service such as these.
Manager-Waco, coordinated assistance to
and factory reps of our weather situation with repair a TXDOT motor grader. The service SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
updates to help ensure we don’t have any team got on the phone immediately to try and
miscues or miscommunication. While Nick troubleshoot the issue. As soon as it was safe, In addition, Rich and!nAetsdiLaemW ?kGaepoSnelzpoaelPe9z52,,1FnieehWldsneppaH
made truck arrangements, Heather worked Service Supervisor-GeoyervrguSetnteomewgagnn,E eaeynolpdmEtLhBVe6102 eht fo stluseR
to streamline the day-to-day store closures ☃the East Texas field service team dispatched
to aid in getting trucks routed to the right ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
places. Freight mistakes aren’t cheap, and a tech. s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
Heather’s helpful work allowed HOLT to tahw ,gnikrow si tahw wonk su stel yevrus
Doug Latham, Rental Operations Manager, etarbelec ,stluser
☃avoid any mistakes during this storm with all coordinated efforts to locate, prep, and Austin field service team got on the road asewtahtdalgm'I" gni
deliver motor graders in HOLT’s southern gnimoc era
the outages. territory.
a sa rehtegotdna ,sesseccus snoitazinagro gnimr
Thomas Pfeifer, Shop Supervisor, left his In San Antonio, Patrick Kurkoski, Machine rof snoitulos ssucsid tnemegagne eeyolp
apartment near the Little Elm store every Delivery & Demo Coordinator; Blake detaler ynapmoc fo enoN" :nosaer el
day to check on power loss or damage to the Anderson, Wash Rack Technician; Randy fo saera
facility, which was closed for most of the Young, Wash Rack Technician; Humberto soon as it was safe to help get TXDOT motorecnatropmiehtot.ytinutroppo ".su fo lla
week. He also spent time using a machine Mejia, Inventory Control Technician; ew tub – ytefas fo desu sah ynapmoc ru
on the yard to clear snow and ice so that and Dakota Robles, Inventory Control
Technician, kept us up and running. graders running. ".teyerehttonera
☃the parking lot and driveways were safely si tI .degnahc eb ot sdeen tahw dna ,t'nsi
In Austin, Luis Rodriguez, Rental Fleet fo eciov eht ot netsil ot su rof tnatropmi
navigable. Inspector, and Joseph Mclean, Inventory
Control Technician, worked to check on ".maet ruo no enoyreve
When Tracy Brockette, Parts Manager 3, things. saw kcabdeef fo cipot rojam A
received an emergency call from customer detroper seeyolpmE .noitacinummoc
Mario Sinacola, he called on Tom to help. In addition to this, teams used ?nalP noitcA eht si tahW gnigassem pihsredael erom gniviecer fo eciov eht rehtag
Sinacola was helping TXDOT clear snow the rest of their time to clear ot ecaps naht seitivitca erom evah eW desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
the snow and ice off of our ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
driveways and yards to help seeyolpme ,noitacinummoc tneuqerf
keep others safe. Some also Similarly after hours, Robert Anderson,yeklarevesfosweiverfeirberaereH.tsil
played vital roles to identify :spets noitca
early signs of water damage/ emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
leaks and electricity issues to .seulav ruo htiw snoisiced rehto dna rallipretaC
get a jump start on the repair nac dna srelaed taC
fo boj doog a od t'ndid ew ,ylbattergeR" seldnah TLOH yas
☃process, and everyone made an Parts Counter Sales, went into the Austin,sdnertgnivorpmiybdekramsA .1
.su fo lla rof sucof tnatropmi na si ytefas
effort to pitch in to help. sah trawetS ffeJ taht deticxe era eW
eht desu ew woh gnitacinummoc
",yevrus s'raey tsal morf noitamrofni
tnediserP eciV roineS ,retxaB .K.J derahs
store on call after receiving an email. HeytefaSforotceriDwenehtsasudenioj naht retteb ytisrevid
dna ,eH .erutluC latnemnorivnE dna suoiverp ym fo yna
eunitnoc lliw ,maet ytefas gniworg ruo
".sreyolpme

dettimmocer evah eW" .selaS enihcaM
fo eulav eht etacinummoc ot maet a sa
enoyreve peek dna kcabdeef eeyolpme
located and quoted parts for TXDOT,,saeratnemevorpmiyeknosucofot tsom eht no des
evah seeyolpme gnirusne gnidulcni lativ si siht eveileb eW
gnicnahne ,sessecorp efas/gniloot reporp
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu ,noisiV ruo htiw tne
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy .n
yas t'nac yllaer I" lacoL ruoY morf tnemmoc yreve
including more than 200 motor grader cutting.sroivahebefasetartsnomedyltnetsisnocma I snoisiced eht evitucexE ,tloH .J rete
ytefas cificeps sserdda osla lliw yehThtiw denrecnocmaeT tnemeganaMemoS" .reganaM lare
sa hcus ,yevrus eht ni deciov snrecnoctnemngila ni t'neradna )TML(
seulav ruo htiw esirpretnE t'nod snoinipo ri
edges and 7,000 nuts and bolts. ☃.erotsgnivrIehttasksirytirucesgnicuder
ot dettimmoc era srosnops COE .2 niatrec m'I – licnuoC snoitarepO .stluser eht ta skool
rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE( tahw hcum yrev er
John Arredondo, Rental Fleet Inspector-)egapkcabdeunitnoc(
".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P

Corpus Christi, RL Montgomery, InventorysweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

Control Technician-Victoria, and Victor

Garcia, Inventory Control Technician-

☃Edinburg, showed up in the cold to help and

worked to support our operations.

Throughout the rolling power blackouts,
our San Antonio-based parts backorder
expeditors Edna Tellez, Brian Lee, and Josh
Campa, communicated, and filled in for
each other when one or the other was without
power to ensure the orders coming through
were expedited as needed.

In Austin, praises go to Rich At the same time, our parts inventory control
team of Cindy Villasana, Dustin Hibbert,
and Robert Leverett worked remotely to
ensure our branch inventories were ordered
and in queue to be pulled and delivered as
the Cat Waco Distribution Center came back
online. They were able to minimize branch-

☃to-branch transfers and reduce workload for

minimally staffed locations.

Lawlor, Service Manager, Tim Steve Wilson, Regional Parts Manager-
Irving, coordinated a meeting between
Loading a unit headed for a pumping station in Del Rio. Moseley, Shop Supervisor, Parts, Transportation, and the Cat Waco
Distribution Center to help minimize
and ice from the Dallas North Tollway and and Henry Garcia, Lead the impact of the center’s closure on
needed cutting edges for their motorgraders. Technician, for demonstrating a caring HOLT stores. During the call, ideas were
Tom found and pulled the parts from the attitude. After several days of closures, these brainstormed, parts deliveries planned, and
warehouse, met the customer at the store, three met at the Austin store on February
and loaded them up so that the work 17 to check on its condition The power was ☃Saturday work schedules authorized to help
could continue. We are thankful for Tom’s off, and the heat was out, causing several
leaks throughout the facility. They were able catch up from the closures.
☃commitment to HOLT and others at this great to turn the water off, clean up most of the
mess, and inform facilities maintenance and In Waco on Sunday, Matt Krocka,
time of need. Government Sales Rep, and Brandon
Guerra, Parts Manager, filled an order with
In Wood County, Steve Pinkerton, management about the problems. They put in help from our partners at the Cat depot who

Diagnostic Field Service Tech-Longview; time to do this while going through some of Continued on page 14

Jake Giebel, Service Manager-Longview; the same things at their own homes. We are

Gerald Beshirs, Service Manager-Texarkana; proud and happy to work with dedicated folks

7

CONVERSATIONS Customer Experience Issue I 2021

onversationsJULY/AUGUST2016 There is so much more to be proud of! We
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES have achieved a Rolling 12 Net Loyalty
Score (NLS) of 71.43% for HOLT CAT
Happens When 1,259 People Speak? We Listen! WE SEE IT. WE BELIEVE IT. Heavy Rents - surpassing our 70% NLS goal.
NLS, slightly different from Net Promoter
Results of the 2016 VBL Employee Engagement Survey Score (NPS), is also a measurement of
customer loyalty and tied to two corporate
Executive Vice President/Chief your co-workers to "I'm glad that we programs – rental certification and marketing
Administrative Officer, added, "This review your store's are coming sales excellence. Caterpillar has set a goal of
ng survey lets us know what is working, what results, celebrate together as a By Denise Herrera-Wieters, 70% NLS for Heavy Rents. Read more about
ming organizations isn't, and what needs to be changed. It is successes, and our Heavy Rentals journey on page 12, and
loyee engagement important for us to listen to the voice of discuss solutions for company related about Irving on the back cover.
e reason: "None of everyone on our team." areas of to the importance
l of us." A major topic of feedback was opportunity. of safety – but we There’s one more hurrah. Texas First Rentals
are not there yet." NPS for 2020 came in at 90.71%. Don
Myrick, Sr. VP/GM-Texas First Rentals, set
r company has used communication. Employees reported What is the Action Plan? the rental company’s goal at 90% and his
ather the voice of receiving more leadership messaging We have more activities than space to team rose to the challenge. I guess you call
have over three years about cost control than our Values Based list. Here are brief reviews of several key Director of Marketing-MarCom & that a world, world, class score.
nt Values Based Leadership culture. Mixed with less action steps: Customer Experience
frequent communication, employees 1. As marked by improving trends, Thank you for all your efforts in what has
"I have worked for expressed difficulty reconciling some safety is an important focus for all of us. been a difficult year for many. Your empathy
Caterpillar and other decisions with our values. We are excited that Jeff Stewart has and commitment to excellence and living our
Cat dealers and can "Regrettably, we didn't do a good job of joined us as the new Director of Safety values has seen us through. You’re making
say HOLT handles communicating how we used the an impact on customers, your co-workers and
diversity better than your families. We are so proud!
any of my previous information from last year's survey,"
and Environmental Culture. He, and
shared J.K. Baxter, Senior Vice President our growing safety team, will continue
employers."

d on the most Machine Sales. "We have recommitted to focus on key improvement areas,
We believe this is vital as a team to communicate the value of including ensuring employees have
ent with our Vision, employee feedback and keep everyone proper tooling/safe processes, enhancing
up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety
concerned with concerns voiced in the survey, such as
aren't in alignment reducing security risks at the Irving store.
with our values
very comment from
ter J. Holt, Executive

A year ago, we began our COVID journeyralManager."Some

opinions don't
Your Local They stayed reachable and treated customers
Management Team
(LMT) and
Enterprise
ooks at the results. with care. It wasn’t always easy but as they

and now it’s part of our daily lives. We’veeverymuchwhat
Operations Council – I'm certain 2. EOC sponsors are committed to
(EOC) sponsor will somebody thinks meeting twice annually with their
rinna Holt Richter, partner with you and they align."
(continued back page)
learned to deal with it at home and work inP2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback say the “proof is in the pudding,” or “I’ll
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

the best ways we can.P12 Customer Experience P13-15 Service Awards believe it when I see it.”

HOLT leadership and Human Resources Well, we should believe it. HOLT CAT ended
gave us guidance, we follow the Safe 6 the year with an 83.19% Net Promoter Score
precautions and post it for our customers. (NPS) – it’s called a world class score in the
We ask customers to sign-in to acknowledge customer loyalty world. Our entire enterprise
they haven’t been exposed to COVID and we is responsible for this score because we all
place tape on the floor and set up barriers. have an impact on our customers. So, in
a year of unexpected twists and turns, we
Our employees have had to maneuver say thank you HOLT CAT employees for
through day-to-day operations and customer continuing our legacy of delivering legendary
interactions to find a way to continue to customer service.
delight our customers. What did they do?

High 5 Hero Values In Action Safety Matters

Margaret Lansdowne is a Dallas-based On December 24th, Justin Gollinger, An outside hauler arranged by customer
Freightliner daycab owner/operator and Maintenance Solutions Supervisor-San 4X arrived on the Irving yard to pick up
new HOLT Truck Centers customer. Antonio, saw something interesting as he a machine. Craig Holman, Inventory
Margaret writes, “As a new owner operator left HOLT for the day. “As I made the turn Control Technician-Irving, recognized that
of an older model Freightliner daycab, onto the service road I saw a HOLT Service the trailer the driver was hauling was not
I’ve gone through a couple of mechanic truck with a Dodge ram and a gooseneck in in good condition and not sufficient to load
shops recently. I was looking for a new front. Beside the Dodge on the shoulder was and deliver the machine. This was discussed
Minimizer seat, a product available at another HOLT service truck,” he said. and the driver still asked that Craig load the
HOLT Truck Centers in Irving.” Justin investigated and found out that machine. Craig, using his best judgment,
Keaton King, Field Service Tech 4-San refused. After this all played out and several
Margaret’s first contact at HOLT was Antonio, and Brent Doege, Field Service people were notified via emails, phone calls,
Amanda Gregory, Service Advisor- Tech 4-San Antonio, had come to the aid of etc., other arrangements had to be made with
Irving Truck. Margaret says, “I liked the a customer whose tailgate had been damaged a different hauler.
service there so much that I’ve been back as his trailer had come unhooked from his
a couple of times for mechanical issues. truck. Keaton and Bret positioned their John Baldwin, Sales Representative-Irving,
They get me in and out quickly and I service trucks to protect themselves and the received a call from 4X to tell him how
feel that the cost is fair. I will continue customer from traffic and to lift the front of grateful they are that Craig handled the
to use HOLT Truck and look forward to the customer’s trailer. They lifted the trailer situation so well. It took courage to make the
seeing Amanda’s smiling face. This is a and adjusted the landing gear so the customer decision and he thought beyond the moment
well run shop and I will spread the word could reattach and head safely home. “That in doing what is right for HOLT and 4X. Thank
amongst my new colleagues.” Thank my opinion is a terrific example of Legendary you Craig for being an incredible asset for
you, Amanda, for your commitment to Customer Service,” Justin shared. our team and making safety a priority!
legendary customer service and for making
a difference for our customers.

8

Issue I 2021 Enterprise News CONVERSATIONS
snoitasrevno6102TSUGUA/YLUJ

The HOLT Renewables team is comprised
BIG MOVES AT HOLT: of Project Managers, Estimators,SEILIMAF RIEHT Engineers,DNA SEEYOLPME TLOH ROF SWEN
and Coordinators. They!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
HOLT RENEWABLES AND Sales Professionals, yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

SITECH-TEJAS compete for projects with other EPCsotsrekrow-ocruoy
ew taht dalg m'I" s'erots ruoy weiver feihC/tnediserP eciV evitucexE
By Edward Craner, sihT" ,dedda ,reciffO evitartsinimdA
Senior Vice President - gnimoc eraetarbelec ,stluser gni
Marketing & Strategy a sa rehtegotdna ,sesseccus

across the United States. A project can takedetalerynapmocrof snoitulos ssucsid
fo saera
ecnatropmi eht ot
ew tub – ytefas fo.ytinutroppo

months to years to complete due to complex".teyerehttonera
tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el

".maet ruo no enoyreve ".su fo lla
saw kcabdeef fo cipot rojam A
detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
gnigassem pihsredael erom gniviecer fo eciov eht rehtag
desaB seulaV ruo naht lortnoc tsoc tuoba
requirements for design, bidding, financial?nalPnoitcAehtsitahW sraey eerht revo evah
ot ecaps naht seitivitca erom evah eW desaB seulaV tne
modeling, and legal compliance.yeklarevesfosweiverfeirberaereH.tsil ssel htiw dexiM .erutluc pihsredaeL
:spets noitca seeyolpme ,noitacinummoc tneuqerf rof dekrow evah I"
,sdnert gnivorpmi yb dekram sA .1 emos gnilicnocer ytluciffid desserpxe rehto dna rallipretaC
.su fo lla rof sucof tnatropmi na si ytefas nac dna srelaed taC
.seulav ruo htiw snoisiced seldnah TLOH yas
naht retteb ytisrevid
Want to learn more about HOLTsah trawetS ffeJ taht deticxe era eW fo boj doog a od t'ndid ew ,ylbattergeR" suoiverp ym fo yna
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc
dna ,eH .erutluC latnemnorivnE dna
",yevrus s'raey tsal morf noitamrofni
tnediserP eciV roineS ,retxaB .K.J derahs
dettimmocer evah eW" .selaS enihcaM
fo eulav eht etacinummoc ot maet a sa
Renewables? Check out their website ateunitnoclliw,maetytefasgniworgruo ".sreyolpme
,saera tnemevorpmi yek no sucof ot
evah seeyolpme gnirusne gnidulcni tsom eht no des
enoyreve peek dna kcabdeef eeyolpme lativ si siht eveileb eW
yb decneulfni segnahc eht no etad ot pu ,noisiV ruo htiw tne

".snoitseggus ruoy .n
holtrenewables.com or email Craig Floyd,gnicnahne,sessecorpefas/gnilootreporp morf tnemmoc yreve
ytefas reep-ot-reep fo erutluc ruo evitucexE ,tloH .J rete
taht spuorg gnizingocer dna ,gnihcaoc emoS" .reganaM lare
yas t'nac yllaer I"
ma I snoisiced eht t'nod snoinipo ri
htiw denrecnoc
tnemngila ni t'nera
seulav ruo htiw
The next few issues of Conversations will Engineering: work with the client to General Manager, HOLT Renewables..sroivahebefasetartsnomedyltnetsisnoc lacoL ruoY
focus on Big Moves occurring across our understand their needs and then engineer and ytefas cificeps sserdda osla lliw yehT maeT tnemeganaM
company. design a solar installation that will deliver on sa hcus ,yevrus eht ni deciov snrecnoc
the client’s requirements. .erots gnivrI eht ta sksir ytiruces gnicuder dna )TML(
HOLT Renewables: A different type of esirpretnE
business Procurement: source the material (panels, SITECH-Tejas: More than just technologyotdettimmocerasrosnopsCOE .2 .stluser eht ta skool
transformers, iron work) from suppliers to rieht htiw yllaunna eciwt gniteem tahw hcum yrev er
Since acquiring the solar EPC business unit accommodate the proposed design. )egap kcab deunitnoc( ,rethciR tloH anniro
from PCI Contracting back in 2019, we have niatrec m'I – licnuoC snoitarepO
learned a great deal about what a solar EPC Contracting: serve as the project’s general skniht ydobemos lliw rosnops )COE(
is and how it operates. What does EPC stand contractor by utilizing subcontractors to dna uoy htiw rentrap
for? complete the solar installation. ".ngila yeht

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P

Back in 2009, HOLT purchased the sitesweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

technology division of Western Data

Systems, a San Marcos, TX Trimble®

technology distributor. What emerged was

a new company branded SITECH-Tejas.

The Trimble technology SITECH-Tejas sold

autonomously controlled certain machine

functions using GPS positioning as an

aftermarket offering. At the time, machine

grade control was in its infancy and not

fully understood regarding its impact on

machine usage or how it would be adopted

by the industry. The original product was a

bolt-on technology that was installed after

the machine was put into action, similar to

how a Garmin® TomTom was installed in a

vehicle before GPS was integrated into car

dashboards and smartphones.

Fast forward 12 years and SITECH-Tejas
is a leader in the industry, having moved
beyond only technology by providing
robust customer support and world-class
training capabilities. In fact, they are the
only SITECH in the Americas that trains for
Trimble. Other SITECH personnel come to
us, and we also travel to other territories to
train customers. Want to learn more about
SITECH-Tejas? Check out their website at
sitech-tejas.com or email Glenn Swisher,
General Manager, SITECH-Tejas.

Is there a Big Move at HOLT you’re
interested in learning more about? Let us
know at [email protected].

Next Issue: The Waco Wager

9

CONVERSATIONS Enterprise News Issue I 2021

onversationsJULY/AUGUST2016 that still need to be addressed. For example,
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES RESULTS OF THE 2020 we received comments about the impact of
the pandemic on customer-facing employees
Happens When 1,259 People Speak? We Listen! compared to those able to work from home.
Results of the 2016 VBL Employee Engagement Survey Some shared concerns about consistent mask
usage and social distancing. Others described
Executive Vice President/Chief your co-workers to EMPLOYEE ENGAGEMENT fatigue over zoom meetings/training and
Administrative Officer, added, "This review your store's "I'm glad that we expressed a desire for things to return to
ng survey lets us know what is working, what results, celebrate are coming normal.

ming organizations isn't, and what needs to be changed. It is successes, and together as a SURVEY Another concern we heard about was PTO
loyee engagement important for us to listen to the voice of discuss solutions for company related eligibility for overtime. The senior leadership
e reason: "None of everyone on our team." areas of to the importance team is taking a closer look at this particular
l of us." A major topic of feedback was opportunity. of safety – but we concern to better understand the impact and
r company has used communication. Employees reported are not there yet." options for addressing it.

ather the voice of receiving more leadership messaging What is the Action Plan? By Beki Hutchison, We are also planning to address how to
have over three years about cost control than our Values Based reconnect employees. In many ways, the
nt Values Based Leadership culture. Mixed with less We have more activities than space to pandemic made it more difficult to maintain
frequent communication, employees list. Here are brief reviews of several key relationships with others. Some employees
expressed difficulty reconciling some action steps: communicated concern that they didn’t feel
"I have worked for decisions with our values. part of their team anymore. A few cited their
Caterpillar and other "Regrettably, we didn't do a good job of 1. As marked by improving trends, Senior Vice President - relationship with their supervisor, while
Cat dealers and can communicating how we used the safety is an important focus for all of us. others described conflicts with co-workers.
say HOLT handles information from last year's survey," We are excited that Jeff Stewart has We will explore how to use our VBL tools
diversity better than shared J.K. Baxter, Senior Vice President joined us as the new Director of Safety and processes to address these concerns and
Machine Sales. "We have recommitted work together to strengthen our collective
any of my previous as a team to communicate the value of and Environmental Culture. He, and Human Resources relationships. The best is yet to come.
employers." our growing safety team, will continue
to focus on key improvement areas, We appreciate your honesty and are looking
d on the most including ensuring employees have forward to rolling out new enhancements to
We believe this is vital employee feedback and keep everyone proper tooling/safe processes, enhancing help us hear your ideas. Thank you for your
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety commitment to our values and helping HOLT
. your suggestions." coaching, and recognizing groups that be the employer of choice!
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety
concerned with concerns voiced in the survey, such as
aren't in alignment reducing security risks at the Irving store.
with our values
very comment from
ter J. Holt, Executive
ral Manager. "Some

2020 was a year like no other in recentopinionsdon't
Your Local 2. EOC sponsors are committed to example, while many companies saw their
Management Team
(LMT) and
Enterprise
ooks at the results. Operations Council – I'm certain
memory. We are proud of the adaptability andrinnaHoltRichter, partnerwithyouand theyalign." overall scores decline, our scores remained
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their

(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback in the highly engaged range for the second
year in a row. As a matter of fact, all key
resilience that each of us demonstrated duringP5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

P12 Customer Experience P13-15 Service Awards

the pandemic. While some organizations

might decide to postpone measuring indicators increased from 2020-2021. It is

engagement in a turbulent year, we remain further evidence of the time each of you has

committed to evaluating our employee taken to live our core value of Excellence –

experience and looking for new ways to make by continually getting better.

HOLT one of the best places to work. Reasons cited for high engagement

Each year, we survey all of our employees to included commitment to our Values Based

measure engagement and alignment with our Leadership™ culture, the family-like

core business values. Your insight is critical atmosphere, and willingness to be adaptable

– Peter, Corinna, and our senior leaders read and try new things. Additionally, we heard

every comment and make changes based on gratitude for reinstating benefits paused due

the trends in the survey. Soon, your Local to the pandemic, Christmas bonuses, and the

Management Team will share your store benefits holiday. None of this would have

specific results. been possible without your commitment to

1,553 employees submitted feedback this our core business values and focus exceeding
year – nearly 58% of our population. We have our customer’s needs.

several reasons to celebrate this year’s VBL While we are grateful for the positive

Employee Engagement Survey results. For feedback, we don’t want to overlook trends

Resuscitating Methodist Filling HOLT water tanks with SAFD help at local hydrant with pressure.
Hospital’s Boilers

As temperatures plummeted in San Antonio, the
water distribution system lost pressure in many
parts of the city. On the north side, the loss of
pressure and lack of water caused the boilers at
Methodist Hospital Stone Oak to shut down. The
boilers are the only source of heat for a multi-
story hospital building which had more than 200
critically-ill patients.

Methodist Healthcare’s Chief Financial Officer
Ronnie Midgett contacted Scott Bryan, Sales
Representative-San Antonio, to find a way

Continued on opposite page

10

Issue I 2021 Total Wellness CONVERSATIONS
snoitasrevno6102TSUGUA/YLUJ

following proper health and safety measures
with almost 500 employees and spousesSEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
coaching was also available!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
screened. Health yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

A LOOK BACK AT 2020 to allow employees one-on-one time to gootsrekrow-ocruoy
ew taht dalg m'I" s'erots ruoy weiver feihC/tnediserP eciV evitucexE
By Cindy Stein, sihT" ,dedda ,reciffO evitartsinimdA
Director of Total Wellness gnimoc eraetarbelec ,stluser gni
dna ,sesseccus
a sa rehtegot
rof snoitulos ssucsid
over specific health-related goals.detalerynapmocfo saera

ecnatropmi eht ot.ytinutroppo

ew tub – ytefas fo

We hosted our very first virtual Health and".teyerehttonera
tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el

".maet ruo no enoyreve ".su fo lla
saw kcabdeef fo cipot rojam A desu sah ynapmoc ru
detroper seeyolpmE .noitacinummoc
Wellness Fair in October. It provided great?nalPnoitcAehtsitahW
ot ecaps naht seitivitca erom evah eW
yek lareves fo sweiver feirb era ereH .tsil
gnigassem pihsredael erom gniviecer fo eciov eht rehtag
desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah

ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
seeyolpme ,noitacinummoc tneuqerf
emos gnilicnocer ytluciffid desserpxe

.seulav ruo htiw snoisiced
fo boj doog a od t'ndid ew ,ylbattergeR"

eht desu ew woh gnitacinummoc
:spets noitca rof dekrow evah I"
rehto dna rallipretaC
health and wellness resources as well as,sdnertgnivorpmiybdekramsA .1 nac dna srelaed taC
.su fo lla rof sucof tnatropmi na si ytefas seldnah TLOH yas
sah trawetS ffeJ taht deticxe era eW naht retteb ytisrevid

helpful open enrollment benefit information.ytefaSforotceriDwenehtsasudenioj
dna ,eH .erutluC latnemnorivnE dna ",yevrus s'raey tsal morf noitamrofni suoiverp ym fo yna
tnediserP eciV roineS ,retxaB .K.J derahs
dettimmocer evah eW" .selaS enihcaM
fo eulav eht etacinummoc ot maet a sa
Over $500 in door prizes were awarded toeunitnoclliw,maetytefasgniworgruo ".sreyolpme
,saera tnemevorpmi yek no sucof ot tsom eht no des
evah seeyolpme gnirusne gnidulcni lativ si siht eveileb eW
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
participants! ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu
.n
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy
yas t'nac yllaer I"
ma I snoisiced eht
htiw denrecnoc
tnemngila ni t'nera
seulav ruo htiw
The year wouldn’t be complete without Santa.sroivahebefasetartsnomedyltnetsisnoc morf tnemmoc yreve
ytefas cificeps sserdda osla lliw yehT evitucexE ,tloH .J rete
sa hcus ,yevrus eht ni deciov snrecnoc emoS" .reganaM lare
.erots gnivrI eht ta sksir ytiruces gnicuder
For many people, last year was challenging at various locations. Our Prudential financial lacoL ruoY t'nod snoinipo ri
and unpredictable. The pandemic forced most wellness webinars offer useful information maeT tnemeganaM
people to adapt to new realities. Luckily we on paying off debt, budgeting, saving for
have been capable to adapt but also thrive on retirement and much more. We also offer dna )TML(
change. webinars on musculoskeletal issues through esirpretnE
Airrosti and mental wellness webinars coming to HOLT. Although we couldn’totdettimmocerasrosnopsCOE .2 .stluser eht ta skool
Initially, several onsite initiatives such as through our Employee Assistance Program. rieht htiw yllaunna eciwt gniteem tahw hcum yrev er
onsite lunch and learns, fitness classes, and )egap kcab deunitnoc( ,rethciR tloH anniro
B12 shots were placed on hold to follow We created the Employee Announcements niatrec m'I – licnuoC snoitarepO
proper Covid-19 protocols. We noticed that page on our intranet to allow employees to skniht ydobemos lliw rosnops )COE(
there were opportunities for us to continue stay connected with each other. Employees dna uoy htiw rentrap
to offer a robust wellness program to our can see and post announcements for ".ngila yeht
employees. Anniversaries/Wedding/Engagement,
Bereavements, Newborns/Adoption, New have our HOLT kids hop on Santa’s lap for akcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
Instead of postponing our informational Hires, Promotions and Service Awards. sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
presentations, we decided to offer them
virtually. This has allowed us to provide these Successful onsite biometric screening events photo, he provided a virtual visit via Zoom tosdrawA ecivreS 51-31P ecneirepxE remotsuC 21P
great sessions companywide rather than only were hosted at various locations in September
more than 200 kids! Holiday gift boxes were

sent to each participant that included hot

chocolate, candy canes, ornaments and more.

Children sat back and enjoyed story time with

Santa and his two elves.

We realize that we are still in a pandemic
and things may continue as they are but our
mission continues to support the path to your
best self by offering you a culture of Health,
Wealth and Happiness. We will work hard
to maintain your trust, develop innovative
programs for you and inspire you to be your
best self.

Pumping water into SAFD trucks at Methodist Stone Oak Hospital. Continued from previous page

to transport water to the hospital. That’s when Kyle
Decker, Sales Coordinator-San Antonio went to work to
locate two available 4,000 gallon water trucks. Ronnie
Atkinson, Heavy Transport Supervisor-San Antonio,
found Wesley Maris, Haul Truck Driver 2-San Antonio,
and Brian Kvale, Haul Truck Driver 4-San Antonio,
immediately willing to help drive the trucks.

Coordinating with the San Antonio Fire Department to
find a reliable source of water, HOLT hauled in 8,000
gallons of water to bring the boiler back online. While
helping Methodist, the SAFD received a call for help
from another hospital, North Central Baptist, and the
same HOLT tank trucks successfully revived a second
hospital boiler.

Methodist Healthcare CEO Allan Harrison and North
Central Baptist Hospital CEO Bill Waechter both
expressed thanks to HOLT for aiding the community
with an extraordinary effort at a critical time.

11

onversationsCONVERSATIONS Values In Action Issue I 2021
JULY/AUGUST 2016
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES Heavy Rental Celebrates 77% Net Loyalty Score

Happens When 1,259 People Speak? We Listen! a snapshot of the need and we have created a solution for it.” them shortly. The board contains all the
information the closest service team needs
A new report providingResults of the 2016 VBL Employee Engagement Survey When a machine went down, the customer to enter into an efficient and productive
would call the sales rep, ask for service as conversation with the customer. Key service
rolling 12-month Net Loyalty Score (NLS)ExecutiveVicePresident/Chief soon as possible. In turn, the sales rep would efficiency enhancements are realized from
your co-workers to call service. Without a structured response, the collaborative work with our condition
Administrative Officer, added, "This review your store's "I'm glad that we there wasn’t a way to be sure that someone monitoring group, which provides our field
ng are coming didn’t drop the ball on the request service teams with real-time conditioning
for heavy rentals pins HOLT’s heavy rentalmingorganizationsresults, celebrate together as a monitoring details to include remote
successes, and company related Customers can now reach out to us through a troubleshooting capabilities.
loyee engagement discuss solutions for to the importance dedicated toll free number, or through a form
e reason: "None of areas of of safety – but we submittal that starts with a simple scan of a While the solution itself is fantastic, the
opportunity. are not there yet." QR code on a sticker placed in the operator teamwork and partnership demonstrated
operations at 71.43%, and almost 78%lofus." station in all of our rental machines. from service is even more exciting! All
survey lets us know what is working, what of the field service teams throughout the
isn't, and what needs to be changed. It is Either method funnels the customer’s
important for us to listen to the voice of request into one efficient company have executed on
everyone on our team." communication platform on their end of the process in
A major topic of feedback was Monday.com. As requests world class fashion. Customer
communication. Employees reported land on the board, the issues are being addressed
receiving more leadership messaging corresponding local field faster than ever before.
about cost control than our Values Based service team is notified
r company has used immediately. Simultaneously “A huge thanks to all of
ather the voice of the customer receives a text you that are doing your part
message that we have received to make the heavy rental
in January. Caterpillar has set a goal ofhaveoverthreeyears their request, and that our customer experience the best
Leadership culture. Mixed with less What is the Action Plan? service department will contact it can possibly be,” Jason
frequent communication, employees We have more activities than space to concludes.
expressed difficulty reconciling some
decisions with our values.
"Regrettably, we didn't do a good job of
nt Values Based

70% NLS for Heavy Rents. NLS, slightly"Ihaveworkedfor

Caterpillar and other

Cat dealers and can

different from Net Promoter Score (NPS),sayHOLThandles
diversity better than communicating how we used the list. Here are brief reviews of several key
action steps:
1. As marked by improving trends,
safety is an important focus for all of us.
We are excited that Jeff Stewart has
joined us as the new Director of Safety
information from last year's survey,"
any of my previous

is a measurement of customer loyalty andemployers."
and Environmental Culture. He, and
shared J.K. Baxter, Senior Vice President our growing safety team, will continue
Machine Sales. "We have recommitted to focus on key improvement areas,
d on the most as a team to communicate the value of including ensuring employees have
proper tooling/safe processes, enhancing
tied to two corporate programs – rentalWebelievethisisvital employee feedback and keep everyone
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions."
Your Local
certification and marketing sales excellence.verycommentfromManagement Team
(LMT) and
ter J. Holt, ExecutiveEnterprise
ral Manager. "SomeOperations Council
opinions don't

Jason Doan, Vice President of Heavy Rentalooksattheresults.
"I really can't say coaching, and recognizing groups that
the decisions I am consistently demonstrate safe behaviors.
concerned with They will also address specific safety
aren't in alignment concerns voiced in the survey, such as
with our values reducing security risks at the Irving store.
2. EOC sponsors are committed to
– I'm certain

e very much what (EOC) sponsor will somebody thinks meeting twice annually with their
& Sales Operations, explains the improvedrinnaHoltRichter, partnerwithyouand theyalign."
(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback

P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

scores. “Our NLS results show that we areP12 Customer Experience P13-15 Service Awards

moving in the right direction. We continue to

move toward improved customer experience

by creating and implementing solutions that

make a positive difference for our customers.

As the price leader in this competitive

market, it’s imperative that we not only get

customer satisfaction right, but we must also

stand out from our competition.”

The key change in the heavy rental customer
experience is responsiveness. Jason says,
“We realized an opportunity to improve the
way customers reach out to us in a time of

Pitching in For Clean Water

The HOLT San Antonio headquarters is Water use at HOLT includes sanitary uses pre-audits of the San Antonio facility.
a significant user of city supplied water, in shops and offices, as well as parts and By initially identifying areas that had
averaging 1 million gallons per month. We equipment cleaning, test benches, and opportunities for improvement, they worked
are regulated under an Industrial Wastewater irrigation. Keeping outdoor areas clear of with the San Antonio LMT to develop a
Discharge Permit from The San Antonio trash, storing chemical products and waste plan to support improvements.
Water System (SAWS). SAWS monitors our containers properly, managing the heavy
operations for any environmental impacts accumulation of dirt on paved areas, and The end result was evident to the SAWS
that have the potential to pollute the public cleaning petroleum spills immediately all inspector, as they noted that the San Antonio
water system and stormwater run-offs. As lessen the impact to wastewaters. campus was in the best condition they
part of compliance efforts SAWS performs had ever seen, successfully passing with
site visits twice annually and tests the Jennifer McNew, Environmental no violations. The level of engagement
wastewater four times a year. Compliance Specialist, manages the was incredible and we want to extend
process. “SAWS inspections are given our appreciation to those managers and
with little notice and can be challenging technicians who supported these efforts
to prepare for. It takes all operational to prepare the campus for our SAWS
departments consistently managing compliance inspection. While these
housekeeping in their work areas to ensure a inspections are important and required,
successful inspection outcome,” she said. seeing everyone pitching in with a great
attitude made this inspection our best on
Jennifer and Miko Roberto, Regional record.
Safety & DOT Compliance Rep, conducted

12

Issue I 2021 Personnel CONVERSATIONS

David Kash has been In San Antonio, Bradley Baker is now snoitasrevno6102TSUGUA/YLUJ
promoted to Sr. Director Field Service Technician 4, previously Field
of Enterprise Business Service Technician 3; Mitchel Salas is Waco Manufacturing and Rebuild.
Transformation. This role now Shop Service Technician 1, previously SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
is critical to successfully Intern; Michael Zamarripa is now Field
achieving top enterprise Service Technician 2, previously Field Ramon Barr!neetrsiaL eiWs?nkaoepwS eFlpoieePl9d52,1 nehW sneppaH
priorities within all of Service Technician 1; Dalton Edison is now Service TechniyecvriuaS ntnem4e,gapgnrEeeevyoilpomuE LsBVly6102 eht fo stluseR
the HOLT companies by Rental Fleet Inspector, previously Inventory ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
working with enterprise Control Technician-Lead; Lauren Eichman s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
business leaders to scope, is now National Accounts Coordinator, tahw ,gnikrow si tahw wonk su stel yevrus
plan, acquire resources previously Sales Support Coordinator 3; etarbelec ,stluser
and funding, and oversee and Lulu Watson is now Warranty Claims Field Service Technician 3, inewtahtdalgm'I" gni
execution of key initiatives Specialist 4, previously Warranty Claims gnimoc era snoitazinagro gnimr
through to value realization. Specialist 3; a sa rehtegot dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
In Georgetown, Tyrone Bradshaw is now rof snoitulos ssucsid fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el
David joined HOLT in Parts Warehouse Clerk 2, previously Parts Eagle Pass.detalerynapmoc
August 2018 as the Director Warehouse Clerk 1; and Mark Holm is now ecnatropmi eht ot fo saera ".maet ruo no enoyreve ".su fo lla
of Enterprise Architecture. Shop Service Technician 4, previously Shop ew tub – ytefas fo .ytinutroppo saw kcabdeef fo cipot rojam A
Since that time he has Service Technician 3. ".tey ereht ton era
had a huge impact in the Jessica Brenton is now Parts Manager 2,
evolution of our technology function. Over previously Parts Counter-Lead; and Jake detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
the course of his career, David has held Avants is now Shop Service Technician 1, gnigassem pihsredael erom gniviecer fo eciov eht rehtag
various IT leadership positions at PKC previously Intern, in Cleburne. desaB seulaV ruo naht lortnoc tsoc tuoba
Group and AEES. David has an MBA and a Amber Grady is now Parts Clerk/ Cashier Collin Climie is now Field?nalP noitcA eht si tahW sraey eerht revo evah
BA in Computer Information Systems from 2, previously DOFI 2, in Waco. ot ecaps naht seitivitca erom evah eW desaB seulaV tne
Western Michigan University. He is also Crag Parsons is now Machinist 4, ssel htiw dexiM .erutluc pihsredaeL
certified in ITIL, CompTIA A+, and CISSP. previously Machinist 3, in Longview. seeyolpme ,noitacinummoc tneuqerf rof dekrow evah I"
Stephen Scruggs is now Lead Technician, emos gnilicnocer ytluciffid desserpxe rehto dna rallipretaC
Ashley Chapa is now Operations Support previously Shop Service Technician 3, in nac dna srelaed taC
Supervisor, managing Standard Jobs, .seulav ruo htiw snoisiced seldnah TLOH yas
Contracts and Agreements, Merchandising fo boj doog a od t'ndid ew ,ylbattergeR" naht retteb ytisrevid
Programs, and Electric Power National yek lareves fo sweiver feirb era ereH .tsil suoiverp ym fo yna
Accounts. Ashley has a Bachelor of Science :spets noitca
in Mathematics and most recently held ".sreyolpme
the positon of Retail Marketing Accounts Service Technician 3, previously,sdnertgnivorpmiybdekramsA .1
Manager. She has spent the last several .su fo lla rof sucof tnatropmi na si ytefas
months working with the CVA group and
helping with TM&R’s. Field Service Technician 2, insah trawetSffeJ taht deticxe era eW
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc
We look forward to the opportunities our ",yevrus s'raey tsal morf noitamrofni
team will have with Ashley’s focus on North Dallas.dna ,eH .erutluC latnemnorivnE dna
abundance, her ability to find dynamic eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs
solutions to difficult problems and most ,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM
importantly, her Values-guided leadership. evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa tsom eht no des
enoyreve peek dna kcabdeef eeyolpme lativ si siht eveileb eW
Congratulations to the following employees yb decneulfni segnahc eht no etad ot pu ,noisiV ruo htiw tne
who received a promotion during the
months of November and December, ".snoitseggus ruoy .n
2020! Thank you for your hard work and David Decker is now Shopgnicnahne,sessecorpefas/gnilootreporp morf tnemmoc yreve
dedication. All promotions can be found on ytefas reep-ot-reep fo erutluc ruo evitucexE ,tloH .J rete
the intranet under Support Services>Human taht spuorg gnizingocer dna ,gnihcaoc emoS" .reganaM lare
Resources>Employee Announcements. .sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I"
ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht lacoL ruoY t'nod snoinipo ri
htiw denrecnoc maeT tnemeganaM .stluser eht ta skool
Service Technician 2, previouslysa hcus ,yevrus eht ni deciov snrecnoc tnemngila ni t'nera tahw hcum yrev er
.erots gnivrI eht ta sksir ytiruces gnicuder seulav ruo htiw dna )TML( ,rethciR tloH anniro
esirpretnE
Shop Service Technician 1, inot dettimmoc era srosnops COE .2 niatrec m'I – licnuoC snoitarepO

rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE(
".ngila yeht dna uoy htiw rentrap
Lewisville.)egap kcab deunitnoc(
kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P

sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P

In Irving, Freddy Duran is sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

now Shop Service Technician

2, previously Shop Service

Technician 1; Juan Graham is

now Shop Service Technician 4, previously

Shop Service Technician 3; Larry

Brodnax is now Shop Service Technician

4, previously Shop Service Technician 3;

Troy Hamilton Jr. is now Parts Warehouse

Clerk 2, previously Parts Warehouse Clerk

1; and Saright Bun is now Shop Service

Technician 5, previously Shop Service

Technician 4.

Guillermo Gonzalez is now Shop Service
Technician 3, previously Shop Service
Technician 2, in Edinburg.

At Texas First Rentals, Jason Mendez
is now Inside Sales Representative 1,
previously Wash Rack Technician, in
Weslaco.​ Charles Battles is now Branch
Manager, previously IMPACT Leadership
Associate, in Willow Park. Jose Cortez is
now Field Service Technician 1, previously
Apprentice Shop Service Technician at San
Antonio-Tradesman. Thomas Ramirez is
now Branch Service Manager, previously
Inside Sales Representative 1, in Corpus
Christi.

At HOLT Renewables, Robert Helms is
now Project Manager 3, previously Project
Manager 2; Kevin Chavez is now Sales
Manager, previously Senior Marketing
Manager; and Brian Loper is now Project
Manager 1, previously Construction
Superintendent.

13

CONVERSATIONS Winter Storm Issue I 2021

JULY/AUGUST 2016 store. Knowing that Erik
Guerrero, Yard Associate,
onversationsContinued from page 7 and Jose Martinez,
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES Haul Truck Driver, were
swamped, Anthony took it
HappenssWtahyene1d,25l9aPteeoptloe Sppeuakl?lWpeaLristtsen!for TXDOT. upon himself to come into
the Irving yard and help
Results of the 2016 VBL Employee Engagement Survey prep units and load cable.
He didn’t say anything and
Also in Waco, Jeromy Ficke, PartsExecutiveVicePresident/Chief didn’t disrupt the flow of
your co-workers to "I'm glad that we operations. He just took
Administrative Officer, added, "This review your store's are coming orders from the techs and
survey lets us know what is working, what results, celebrate together as a started helping. Anthony
isn't, and what needs to be changed. It is successes, and
important for us to listen to the voice of discuss solutions for company related ☃found a way to help when it
everyone on our team." areas of to the importance
A major topic of feedback was opportunity. of safety – but we really mattered.
ng are not there yet."

Warehouse Supervisor; Paul Williams, Partsmingorganizations

loyee engagement
e reason: "None of

Warehouse Lead; and Mike Ashley, Partslofus."

r company has used communication. Employees reported
Counter Sales, all worked throughout theatherthevoiceof
receiving more leadership messaging What is the Action Plan?

have over three years about cost control than our Values Based We have more activities than space to
Leadership culture. Mixed with less
frequent communication, employees
storm by taking customer calls, running tontValuesBased
expressed difficulty reconciling some list. Here are brief reviews of several key
decisions with our values. action steps:
"Regrettably, we didn't do a good job of
"I have worked for
Caterpillar and other
Cat dealers and can

the store to build hoses, or pull parts, andsayHOLThandles
communicating how we used the 1. As marked by improving trends,
information from last year's survey," safety is an important focus for all of us.
shared J.K. Baxter, Senior Vice President We are excited that Jeff Stewart has
Machine Sales. "We have recommitted joined us as the new Director of Safety
as a team to communicate the value of and Environmental Culture. He, and
employee feedback and keep everyone our growing safety team, will continue
to focus on key improvement areas,
including ensuring employees have
proper tooling/safe processes, enhancing
diversity better than
any of my previous

doing what they could to take care of ouremployers."

d on the most

customers. ☃Webelievethisisvital
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety
concerned with concerns voiced in the survey, such as
aren't in alignment reducing security risks at the Irving store.
with our values 2. EOC sponsors are committed to
very comment from
– I'm certain
In San Antonio, Karl Langer, ProjectterJ.Holt,Executive

ral Manager. "Some
opinions don't

Manager 2, helped neighbors with burstooksattheresults.
Your Local
Management Team
(LMT) and
Enterprise
Operations Council
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their

(continued back page)
pipes. While he was not able to return to arinnaHoltRichter, partnerwithyouand theyalign."

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback Generator delivery headed to the San Antonio Zoo.
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

house with heat or power he stayed out toP12 Customer Experience P13-15 Service Awards

help. He said it’s because he has the tools, but In Waco, Blake Wilson, Sales In Longview, shortly after midnight, Kasey
Representative, received a call after hours Scott, Shuttle Truck Driver, was getting
if you know Karl, he would be out there even from his customer Owens Illinois, a glass ready for his normal parts delivery route.
bottler, asking for help. Owens has a couple He noticed a large amount of running water
☃if he didn’t have the tools to do the job. of 1600 CFM compressors rented from Ohio coming from the welding shop and paint
Cat. The compressors were down, and Ohio booth. Kasey immediately called Tommy
Michael Stevenson, PSSR-Longview got Cat’s technicians were unable to help. The Covington, Lead Technician, and asked
into his 4x4 truck on more than one occasion compressor issue became an emergency for help. Tommy got up and headed in to
to drive to the store, pick up parts and deliver situation that presented a fire hazard, so work where he cut off the valves on both
Blake called on Brad Bonnecaze, General water meters. Tommy then went to work to
☃to customers to help them get back to work. Manager of HOLT’s compressor company, clean up the flooded paint booth and service
Sullair of Houston. George Saez, Service department offices, removing as much water
Chad Bailey, Sales Representative-Tyler, Manager at Sullair, immediately called to as he could. He made it to bed for a couple of
went into the store several times to check hours before heading back to work the next
on machine availability, but later to help a ☃troubleshoot and resolve the issues over the day.
customer get some needed parts. While there,
Chad discovered a water leak in the building, phone.
contacted management to call a plumber, and
helped another customer figure out how to Serendipitously, Tommy had just completed
a thorough mapping of the water, gas, and
☃shut off water in freezing weather. electrical shut offs on the Longview Main
Campus. It’s safe to say that Tommy’s
While a local plumber was not available until initiative and pre-planning was very helpful
Monday, Jake Giebel, Service Manager-
Longview, contacted a personal friend that ☃in getting a quick resolution to the flooding at

☃does plumbing and had the water shut off the store.

within the hour. Even with stores closed, the phones need
answering. At headquarters in San Antonio,
A power outage at the San Antonio Zoo Edie Williams, Senior Switchboard Operator,
halted pumps providing warm water to who went without heat in her own home for 3
habitats for over 100 reptiles, fish, and days, went into the office every day to answer
birds. The warm water protects the immune sometimes desperate calls from customers
system from infection or illness. Zoo CEO needing power, rentals, service, and parts.
Tim Morrow called on HOLT for help and Edie also managed the electronic security
in response, HOLT delivered two donated
☃gates for power systems in Irving, where
☃generators to keep the water flowing.
trucks lined up to pick up generators.
As teams worked nonstop to push power
generator units out as quickly and safely HOLT’s generator at the San Antonio Zoo.
as possible, Anthony Wilson, Sales
Representative, a former power systems
rental rep, had made his way to the Irving

14

Issue I 2021 Service Awards CONVERSATIONS

snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN

!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
a sa rehtegot etarbelec ,stluser tahw ,gnikrow si tahw wonk su stel yevrus gni
dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi
detaler ynapmoc fo eciov eht ot netsil ot su rof tnatropmi snoitazinagro gnimr
ecnatropmi eht ot rof snoitulos ssucsid tnemegagne eeyolp
ew tub – ytefas fo fo saera ".maet ruo no enoyreve fo enoN" :nosaer el
".tey ereht ton era saw kcabdeef fo cipot rojam A
.ytinutroppo ".su fo lla
desu sah ynapmoc ru
detroper seeyolpmE .noitacinummoc
?nalP noitcA eht si tahW gnigassem pihsredael erom gniviecer fo eciov eht rehtag
ot ecaps naht seitivitca erom evah eW desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL
seeyolpme ,noitacinummoc tneuqerf desaB seulaV tne
emos gnilicnocer ytluciffid desserpxe
rof dekrow evah I"
.seulav ruo htiw snoisiced rehto dna rallipretaC
fo boj doog a od t'ndid ew ,ylbattergeR" nac dna srelaed taC
seldnah TLOH yas
eht desu ew woh gnitacinummoc naht retteb ytisrevid
Brandon Acosta Larry Aikins Alison Altamira Jeremiah Ashford :spets noitca suoiverp ym fo yna
(5) San Antonio (15) San Antonio (15) San Antonio (5) Irving
Ronnie Atkinson Daniel Barcla​y,sdnert gnivorpmi yb dekram sA .1 ".sreyolpme
.su fo lla rof sucof tnatropmi na si ytefas
sah trawetS ffeJ taht deticxe era eW tsom eht no des
(25) San Antonio (5) PflugervilleytefaS fo rotceriD wen eht sa su denioj lativ si siht eveileb eW
dna ,eH .erutluC latnemnorivnE dna ",yevrus s'raey tsal morf noitamrofni ,noisiV ruo htiw tne
eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs
,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM .n
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa morf tnemmoc yreve
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme evitucexE ,tloH .J rete
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu emoS" .reganaM lare
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" lacoL ruoY t'nod snoinipo ri
ma I snoisiced eht .stluser eht ta skool
ytefas cificeps sserdda osla lliw yehT htiw denrecnoc maeT tnemeganaM tahw hcum yrev er
sa hcus ,yevrus eht ni deciov snrecnoc tnemngila ni t'nera dna )TML( ,rethciR tloH anniro
.erots gnivrI eht ta sksir ytiruces gnicuder seulav ruo htiw esirpretnE

ot dettimmoc era srosnops COE .2 niatrec m'I – licnuoC snoitarepO
rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE(
".ngila yeht dna uoy htiw rentrap
)egap kcab deunitnoc(

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

Jeff Beck Cesar Bernal Keith Boyd Richard Bradley Chad Bunger David Cardona
(5) Sulphur Springs (5) Eagle Pass (15) Corpus Christi (15) Irving (10) Irving (15) Irving

Oscar Ceniceros Jimmy Conner Jason Craig Kasey Davis Jennifer Dodson Patrick Dunn
(5) San Antonio (20) Irving (5) Little Elm (5) Irving (5) Little Elm (15) Fort Worth

Lauren Eichman Jaime Espinosa Tom Flatt Richard Frederick Christy Galan David Garibay
(5) San Antonio (15) Fort Worth (5) Texarkana (15) Little Elm (5) San Antonio (30) Corpus Christi

Alfredo Gomez- Tony Goodman Charles Gordon Missy Grantham Amanda Gregory Brian Gross
Sanchez (5) Little Elm (40) Irving (15) San Antonio (5) Irving (5) Fort Worth
(5) Austin

15

CONVERSATIONS 2020 Service Awards Issue I 2021

onversationsJULY/AUGUST2016 Paul Hensley
(20) San Antonio
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

Happens When 1,259 People Speak? We Listen!
Results of the 2016 VBL Employee Engagement Survey

Executive Vice President/Chief your co-workers to "I'm glad that we
Administrative Officer, added, "This review your store's are coming
ng survey lets us know what is working, what results, celebrate together as a
isn't, and what needs to be changed. It is successes, and
ming organizations important for us to listen to the voice of discuss solutions for company related
loyee engagement everyone on our team." areas of to the importance
e reason: "None of A major topic of feedback was opportunity. of safety – but we
l of us." are not there yet."
r company has used
ather the voice of communication. Employees reported
have over three years receiving more leadership messaging What is the Action Plan?
nt Values Based about cost control than our Values Based We have more activities than space to
Leadership culture. Mixed with less list. Here are brief reviews of several key
"I have worked for frequent communication, employees
Caterpillar and other expressed difficulty reconciling some
Cat dealers and can
say HOLT handles Emmanuel Marcus Hamptondecisions with our values.
diversity better than action steps: Don Hardw​ick Scott Harris Chris Hearne
any of my previous 1. As marked by improving trends, (25) Longview (45) Waco (5) Sulphur Springs (15) Tyler
safety is an important focus for all of us.
employers." Guevara-Castillo"Regrettably, we didn't do a good job of We are excited that Jeff Stewart has
communicating how we used the joined us as the new Director of Safety
d on the most information from last year's survey,"
We believe this is vital and Environmental Culture. He, and
ent with our Vision, (5) San Antonioshared J.K. Baxter, Senior Vice President our growing safety team, will continue

. Machine Sales. "We have recommitted to focus on key improvement areas,
very comment from as a team to communicate the value of including ensuring employees have
ter J. Holt, Executive employee feedback and keep everyone proper tooling/safe processes, enhancing
ral Manager. "Some up to date on the changes influenced by our culture of peer-to-peer safety
opinions don't your suggestions." coaching, and recognizing groups that
ooks at the results. Your Local "I really can't say consistently demonstrate safe behaviors.
e very much what Management Team the decisions I am They will also address specific safety
rinna Holt Richter, (LMT) and concerned with concerns voiced in the survey, such as
Enterprise aren't in alignment reducing security risks at the Irving store.
with our values

Operations Council – I'm certain 2. EOC sponsors are committed to
(EOC) sponsor will somebody thinks meeting twice annually with their
partner with you and they align."
(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
P12 Customer Experience P13-15 Service Awards

Bill Hibbs Matt Hopper Mark Huebert Douglas Hunt Craig Joh​nson Vince Jones
(5) Georgetown (5) San Antonio (5) Irving West (5) Little Elm (40) Georgetown (25) Longview

Ryan Kiel Jon King Kelly Kotara Kevin Kotara Richard Lawlor Stephanie Lilley
(5) Little Elm (5) Little Elm (10) San Antonio (15) San Antonio (15) Austin (10) Little Elm

Charles Lively Ronald Logsdon Amanda Martin David Maynard Jannina Montano Timothy Moseley
(20) Longview (15) Irving (5) Irving (30) San Antonio (15) Kilgore (5) Austin

Steven Moss Jeffrey Murphy Don Myrick Linda Offer Felipe Ortiz Juan Ortiz
(5) Corpus Christi (20) San Antonio (5) San Antonio (10) San Antonio (5) Corpus Christi (5) Little Elm

16

Issue I 2021 2020 Service Awards CONVERSATIONS

Brandy Patton​ snoitasrevno6102TSUGUA/YLUJ
(25) Sulphur Springs SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN

!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
a sa rehtegot etarbelec ,stluser tahw ,gnikrow si tahw wonk su stel yevrus gni
dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi
detaler ynapmoc fo eciov eht ot netsil ot su rof tnatropmi snoitazinagro gnimr
ecnatropmi eht ot rof snoitulos ssucsid tnemegagne eeyolp
ew tub – ytefas fo fo saera ".maet ruo no enoyreve fo enoN" :nosaer el
".tey ereht ton era saw kcabdeef fo cipot rojam A
.ytinutroppo ".su fo lla
desu sah ynapmoc ru
detroper seeyolpmE .noitacinummoc
?nalP noitcA eht si tahW gnigassem pihsredael erom gniviecer fo eciov eht rehtag
ot ecaps naht seitivitca erom evah eW desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL
seeyolpme ,noitacinummoc tneuqerf desaB seulaV tne
emos gnilicnocer ytluciffid desserpxe
rof dekrow evah I"
.seulav ruo htiw snoisiced rehto dna rallipretaC
Manuel Pena Luis Perez Thomas Pfeifer Tommy Ramirez Kristi Redus:spetsnoitca nac dna srelaed taC
(15) San Antonio (15) San Antonio (35) Little Elm ,sdnert gnivorpmi yb dekram sA .1 seldnah TLOH yas
.su fo lla rof sucof tnatropmi na si ytefas naht retteb ytisrevid
(5) Corpus Christi (20) San Antoniosah trawetS ffeJ taht deticxe era eW fo boj doog a od t'ndid ew ,ylbattergeR" suoiverp ym fo yna
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc
",yevrus s'raey tsal morf noitamrofni ".sreyolpme
dna ,eH .erutluC latnemnorivnE dna
eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs tsom eht no des
,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM lativ si siht eveileb eW
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa ,noisiV ruo htiw tne
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu .n
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy morf tnemmoc yreve
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" lacoL ruoY evitucexE ,tloH .J rete
ma I snoisiced eht emoS" .reganaM lare
ytefas cificeps sserdda osla lliw yehT htiw denrecnoc maeT tnemeganaM
sa hcus ,yevrus eht ni deciov snrecnoc tnemngila ni t'nera dna )TML( t'nod snoinipo ri
.erots gnivrI eht ta sksir ytiruces gnicuder seulav ruo htiw esirpretnE .stluser eht ta skool
tahw hcum yrev er
ot dettimmoc era srosnops COE .2 niatrec m'I – licnuoC snoitarepO ,rethciR tloH anniro
rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE(
".ngila yeht dna uoy htiw rentrap
)egap kcab deunitnoc(

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

Santos Rojas Donald Rylant Armel Santelices Bobby Schernik Terran Segura Laura Sellers
(20) Corpus Christi (15) San Antonio (15) Cleburne (30) Pflugerville (5) San Antonio (5) Georgetown

Bryan Sharpe Efren Solis Richard Spence Marianne Stewart Jake Sumpter Jennifer Taylor
(30) Fort Worth (5) Laredo (30) Victoria (15) San Antonio (5) Cleburne (5) Kilgore

Ramon Trevino Lee Walker Douglas Walzem Ron Watson Ryan Weatherford Bruce Weidner
(20) Austin (25) Longview (15) San Antonio (10) San Antonio (15) Irving (20) San Antonio

Edie Williams Russell Williams Connie Zaiontz Congratulations to everyone who received a Service Award in
(15) San Antonio (40) Austin (40) San Antonio 2020! We temporarily suspended printing Conversations last
year, which meant none of our 2020 awardees had a printed
copy of their service award. Please help us celebrate these 2020
Service awardees. 2021 Service Awards will begin in the next
issue.

17

onversationsCONVERSATIONS JULY/AUGUST 2016 Service Awards Issue I 2021

NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES Service Awards Not Pictured

Happens When 1,259 People Speak? We Listen! 10 Irving Joe Crawford 40 Fort Worth Daniel Herrera 5 San Antonio
25 Texarkana Mike Crow 30 San Antonio
Andy Adams Results of the 2016 VBL Employee Engagement Survey 15 San Antonio Jacob Czajkowski 5 Burleson
5 Waco Nick Davis 15 Irving
Robert Adams Executive Vice President/Chief 10 San Antonio Paul Dentino 20 Victoria Kevin Herrian 5 Irving
your co-workers to "I'm glad that we 20 San Antonio Dominique Dewalt 5 San Antonio
Administrative Officer, added, "This review your store's are coming 10 Waco Armando Diaz 15 Irving
ng survey lets us know what is working, what results, celebrate together as a 15 Edinburg Jacinto Diaz 5 Irving Ernest Hinojosa 15 Corpus Christi
ming organizations successes, and 5 Waco Anthony Donsbach 20 San Antonio
loyee engagement Kenneth Adlong isn't, and what needs to be changed. It isdiscuss solutions for company related 10 Corpus Christi Shane Doughty 5 Irving Bradley Hollensbe 5 Austin
e reason: "None of areas of to the importance 5 San Antonio Zach Duran 5 Irving
l of us." important for us to listen to the voice of opportunity. of safety – but we 10 San Antonio Michael Eberhart 5 Irving
everyone on our team." are not there yet." 40 Texarkana Max Echartea 5 Weslaco
30 Irving Simon Eng 5 San Antonio
Agustin Aguilar A major topic of feedback was 5 Eagle Pass Frank Esparza 15 Irving
r company has used Rachel Alaniz communication. Employees reported 5 San Antonio Jose Espinoza 5 Weslaco David Holliger 35 Irving
ather the voice of 5 Fort Worth Emmanuel Esquivel 5 Irving
have over three years receiving more leadership messaging 20 Irving David Farris 10 Waco
nt Values Based What is the Action Plan? 10 San Antonio Joey Finger 5 San Antonio
5 Cleburne Raul Floresordonez 5 Georgetown
"I have worked for about cost control than our Values Based We have more activities than space to 10 Irving Gabriel Fonseca 10 Corpus Christi
Caterpillar and other Steve Albritton Leadership culture. Mixed with less 5 Cleburne Patrick Foytek 35 Waco Shea Huckaby 10 Grand Prairie
Cat dealers and can 5 Longview Richard Frederick 15 Little Elm
say HOLT handles frequent communication, employees 10 San Antonio Alfredo Garcia 15 Irving
diversity better than list. Here are brief reviews of several key 25 Texarkana Angel Garcia 5 Waco
any of my previous action steps: 10 Irving James Garcia 5 San Antonio
Justin Alls expressed difficulty reconciling some 5 Bridgeport Miguel Garcia 15 San Antonio
employers." 1. As marked by improving trends, 15 Irving JD Garza 15 Austin Ronnie Hulett 5 San Antonio
decisions with our values. safety is an important focus for all of us. 10 Longview Rene Garza 40 Edinburg
d on the most "Regrettably, we didn't do a good job of We are excited that Jeff Stewart has 5 Irving Rey Garza 5 Weslaco
We believe this is vital communicating how we used the 15 Irving Aaron Gibson 10 San Antonio
ent with our Vision, information from last year's survey," 40 Irving Gerry Gilmore 30 San Antonio
5 San Antonio Antonio Gonzales 5 San Antonio
. Sergio Altamirano sharedJ.K.Baxter,SeniorVicePresident 25 Irving Angela Graf 15 San Antonio
very comment from joined us as the new Director of Safety 5 Irving Rusty Gramley 10 San Antonio Jesse Hunter 15 Irving
ter J. Holt, Executive and Environmental Culture. He, and 25 Georgetown Taylor Graves 5 San Antonio
ral Manager. "Some our growing safety team, will continue 20 San Antonio Caleb Grooms 5 San Antonio
opinions don't Leon Alvarado Machine Sales. "We have recommitted 5 Weslaco Anthony Gusme 20 San Antonio
ooks at the results. 5 San Antonio Isaiah Gutierrez 5 San Antonio
e very much what as a team to communicate the value of 30 San Antonio Jaime Gutierrez 5 San Antonio
rinna Holt Richter, employee feedback and keep everyone 15 San Antonio Christie Guzman 5 Longview
up to date on the changes influenced by to focus on key improvement areas, 10 Irving Robert Haas 5 Burleson Mitchell Hyde 5 Georgetown
including ensuring employees have 10 Irving Deborah Haibach 35 Irving
proper tooling/safe processes, enhancing 25 San Antonio Bobby Hardin 40 Bridgeport
our culture of peer-to-peer safety 35 Austin Donald Harris 5 Corpus Christi
coaching, and recognizing groups that 10 Longview Scott Harris 5 Sulphur Spr. 15 San Antonio
consistently demonstrate safe behaviors. 20 Sulphur Spr. Marcus Haugen 10 San Antonio
They will also address specific safety 5 San Antonio Kelly Hebert 5 San Antonio
concerns voiced in the survey, such as 5 Longview Rex Henley 5 Three Rivers
reducing security risks at the Irving store. 5 Bridgeport Kevin Hernandez 5 San Antonio
your suggestions." Cody Jackson

Cleo Arredondo "Ireallycan'tsay
Your Local the decisions I am

Management Team concerned with 20 Irving
James Autobee (LMT)and Andy Jameson
aren't in alignment

Enterprise with our values

2. EOC sponsors are committed to
meeting twice annually with their
Jeffrey Bailey Operations Council –I'mcertain Derik Johle 15 Pflugerville

(EOC) sponsor will somebody thinks
partner with you and they align." (continued back page)

Rodney Baillio P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback Jeff Johnson 5 Pflugerville

P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

Bryan Barfield P12 Customer Experience P13-15 Service Awards Jerry Jones 15 San Antonio

Ramon Barrera Gary Jordan 5 San Antonio

Trey Bean Jeremy Kaal 5 Cleburne

Lee Bertram Jeff Kell 35 Georgetown

Martin Berumen Hayden Kirkby 10 Little Elm

Victor Bidwell Jamie Knapp 5 Lewisville

John Blackstock Louis Korbar 45 San Antonio

Philip Boubel Michael Kotzur 40 San Antonio

Tyler Brackett Jeremy Kretser 10 Victoria

Michael Breedlove Brian Kvale 5 San Antonio

Jonathan Brietzke Alan Lagrimanta 20 San Antonio

Paul Brister Mark Lancaster 10 Little Elm

Jason Brown Gregory Lankford 5 Belton

Mitchell Brown Douglas Latham 20 San Antonio

Daryl Brumfield Michael Lawrence 10 Kilgore

James Burch Juan Lazo 5 Irving West

Brant Bush Juan Lerma 15 San Antonio

Richard Bush Stephanie Lilley 10 Little Elm

Jim Butchko Elaine Lindsey 30 Texarkana

Brandon Butler Darryn Long 20 Irving

Jesse Cadena Alejandro Lopez 10 Edinburg N.

Chris Callahan Matthew Lozano 5 San Antonio

Rosemary Calvillo Lonnie Ludwick 30 Longview

Mark Canon Tracy Maltos 5 San Antonio

Hector Cantu Colin Martin 5 Corpus Christi

Jessica Carley Scott Marvin 35 Irving

Joseph Carreon Johnathan Matocha 10 Victoria

Mike Carter Dana McConnell 5 San Antonio

Joseph Caruso Paul McEvoy 5 Little Elm

Archie Castle Michael McKittrick 30 Victoria

Amor Catangal Marshall McWilliams 20 San Antonio

Dennis Clark Jason Mendez 5 Weslaco

Raymond Clark Joe Miller 5 San Antonio

David Collins Chris Miron 10 Lewisville

Daniel Cordova Juan Moncada 5 Irving

Tommy Covington Rachel Moody 15 Waco

Justin Cox Matthew Moore 15 North Dallas

18

Issue I 2021 Service Awards CONVERSATIONS

Santiago Morado snoitasrevno6102TSUGUA/YLUJ
20 Edinburg N. David Reynolds 30 Irving Ali Verrett 20 IrvingS E I L I M A F R I E H T D N A S E E Y O L P M E T L O H R O F S W E N

Scott Moro 20 Texarkana Jack Reynolds 30 San Antonio Luis Vilchis-Merlan !net5siL eWH?koaeupSsteolpnoeP 952,1 nehW sneppaH

John Morris 10 San Antonio Will Roberson 10 Irving Andrew Virgin 5 Willow ParkyevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

John Morse 25 Kilgore Gregg Roberts 5 Kilgore Christopher Wade 15 Longviewot srekrow-oc ruoy
Johnny Walker
Austin Wall ew taht dalg m'I" s'erots ruoy weiver
Cody Wallace gnimoc era feihC/tnediserP eciV evitucexE gni
Brandon Welborn sihT" ,dedda ,reciffO evitartsinimdA
Gary Wiatrek etarbelec ,stluser tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
Ivan Moyeda 5 Eagle Pass E. Macias Rodriguez 5 Irving Clinton Williams a sa rehtegot dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
Jason Wills rof snoitulos ssucsid fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el
Manrrique Munoz 5 Weslaco Richard Ross 35 Tyler Steve Wilson detaler ynapmoc
Robert Wingate fo saera ".maet ruo no enoyreve ".su fo lla
Nate Woller 5 Wacoecnatropmiehtot.ytinutroppo saw kcabdeef fo cipot rojam A desu sah ynapmoc ru
David Worley detroper seeyolpmE .noitacinummoc
ew tub – ytefas fo fo eciov eht rehtag
sraey eerht revo evah
5 Irving".teyerehttonera
10 Longview?nalP noitcA eht si tahW desaB seulaV tne

ot ecaps naht seitivitca erom evah eW rof dekrow evah I"
yek lareves fo sweiver feirb era ereH .tsil rehto dna rallipretaC
Paul Munoz 10 Irving Dennis Russ 25 Irving gnigassem pihsredael erom gniviecer nac dna srelaed taC
desaB seulaV ruo naht lortnoc tsoc tuoba seldnah TLOH yas
naht retteb ytisrevid
ssel htiw dexiM .erutluc pihsredaeL suoiverp ym fo yna
seeyolpme ,noitacinummoc tneuqerf
emos gnilicnocer ytluciffid desserpxe ".sreyolpme

.seulav ruo htiw snoisiced tsom eht no des
Gordon Murray 15 Irving Eloy Saenz 20 Edinburg 10 Longview:spets noitca lativ si siht eveileb eW
,noisiV ruo htiw tne
,sdnert gnivorpmi yb dekram sA .1
.su fo lla rof sucof tnatropmi na si ytefas .n
Everado Muzquiz-Perez 5 North Dallas Jacob Saldivar 5 30 San Antoniosah trawetS ffeJ taht deticxe era eW fo boj doog a od t'ndid ew ,ylbattergeR" morf tnemmoc yreve
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc evitucexE ,tloH .J rete
",yevrus s'raey tsal morf noitamrofni emoS" .reganaM lare
dna ,eH .erutluC latnemnorivnE dna
Anthony Mynar 35 Waco Abel Sanchez 15 San Antonio 5 Irvingeunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs t'nod snoinipo ri
,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM .stluser eht ta skool
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa tahw hcum yrev er
5 Wacognicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme ,rethciR tloH anniro
Christopher Neubauer 20 Victoria Alejandro Sanchez 5 Waco ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I"
Jon Novak 15 Little Elm Pamela Schutte 5 Irving ma I snoisiced eht lacoL ruoY
15 Irvingytefas cificeps sserdda osla lliw yehT htiw denrecnoc maeT tnemeganaM
Darin Ogden 15 Waco George Silva 30 San Antonio tnemngila ni t'nera
sa hcus ,yevrus eht ni deciov snrecnoc seulav ruo htiw dna )TML(
.erots gnivrI eht ta sksir ytiruces gnicuder esirpretnE
niatrec m'I – licnuoC snoitarepO
20 Longviewot dettimmoc era srosnops COE .2
rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE(
Annie Olivares 5 Laredo Kim Silvernail 40 Irving 15 San Antonio)egapkcabdeunitnoc(
".ngila yeht dna uoy htiw rentrap

Chad Osier 5 Grand Prairie Stephanie Slone 5 San Antonio kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P

5 Little ElmsweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

Chase Pacha 5 San Antonio Alan Stell 10 Fort Worth Jacob Wray 15 San Antonio

Jeff Painter 10 Waco Keri Stump 5 Bridgeport Mark Ximenez 5 San Antonio

Chase Pape 5 Austin Robert Suggs 5 Waco James Yoder 15 Waco

Colton Pape 5 Austin Glenn Swisher 10 San Antonio Roman Zaragoza 5 Waco

Cesar Pargas 5 San Antonio Johnny Talamantez 20 San Antonio Jason Zweschper 20 San Antonio

Christopher Patino 30 Fort Worth David Teeter 15 Pflugerville

Darrell Paull 20 Longview Shane Thompson 10 Fort Worth

John Perez 15 Irving Daniel Torres 5 Austin

Roger Pierce 5 Longview Rogelio Trevino 40 Edinburg

Jesus Plataz 5 San Antonio Lori Trim 5 Irving

Harvey Polasek 45 San Antonio Kent Turner 25 San Antonio

Kyle Ponce 5 San Antonio Terry Turner 5 Fort Worth

Tracy Pratt 15 Longview Michael Ugarte 5 San Antonio

Carl Rains 40 San Antonio Joe Valdez 5 San Antonio

David Ramirez 5 Waxahachie Normando Varela 20 San Antonio

Jacob Real 5 San Antonio Isaiah Vera 5 San Antonio

As Service Award ceremonies
continue online, please submit your
photo to [email protected]

for inclusion in the next issue!

19

CONVERSATIONS Issue I 2021

onversationsJULY/AUGUST2016 In the parts department, Valarie Banda, Parts Warehouse Clerk, makes
eye contact with customers to ensure it is a personable experience. “I
Irving Finishes 2020 With NPS treat them like they are guest at my store and I am the first and last
impression of our company they receive while here. I also make sure to
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES always say thank you during their visit or phone call,” she notes
Gary Ewing, Parts Counter Lead, thinks our customers’ needs will
Happens When 1,259 People Speak? We Listen! always remain the same. “They want exemplary customer service from
HOLT. The Irving Parts department continued its great reputation of
Over 86%!Results of the 2016 VBL Employee Engagement Survey customer service as reflected by our customer delight report.”
Congratulations to the entire Irving Campus for their remarkable
Executive Vice President/Chief your co-workers to improvement!
Net Promoter Score (NPS) is a customer loyalty andsurveyletsusknowwhatisworking,what results, celebrate
ng Administrative Officer, added, "This review your store's "I'm glad that we Basic NPS Survey Questions
are coming
1. Based on your recent experiences, how likely are you to
successes, and together as a buy parts/service again from HOLT CAT?
discuss solutions for company related 2. Based on your recent experiences, how likely are you to
areas of to the importance recommend HOLT CAT to another person for parts/service?
opportunity. of safety – but we 3. Overall, how satisfied were you with your recent parts/
ming organizations are not there yet." service purchase experiences with HOLT CAT?
loyee engagement

satisfaction measurement taken from asking customers howereason:"Noneof

l of us."
r company has used

likely they are to recommend your product or service toatherthevoiceof
isn't, and what needs to be changed. It is What is the Action Plan?
important for us to listen to the voice of
everyone on our team."
A major topic of feedback was
communication. Employees reported
receiving more leadership messaging
about cost control than our Values Based
Leadership culture. Mixed with less
frequent communication, employees
have over three years

others. The measurement allows HOLT to gain customerntValuesBased
We have more activities than space to
expressed difficulty reconciling some list. Here are brief reviews of several key
decisions with our values. action steps:
"Regrettably, we didn't do a good job of
communicating how we used the
information from last year's survey,"
"I have worked for

Caterpillar and other

insights that go straight to the front line, affecting strategyCatdealersandcan

say HOLT handles

diversity better than

and decision-making and giving employees critical, quickanyofmyprevious
1. As marked by improving trends,
safety is an important focus for all of us.
We are excited that Jeff Stewart has
joined us as the new Director of Safety
and Environmental Culture. He, and
shared J.K. Baxter, Senior Vice President our growing safety team, will continue
employers."

feedback on their performance and on what customers finddonthemost
Machine Sales. "We have recommitted to focus on key improvement areas,
as a team to communicate the value of including ensuring employees have
We believe this is vital employee feedback and keep everyone proper tooling/safe processes, enhancing
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety
most valuable.. your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety
concerned with concerns voiced in the survey, such as
aren't in alignment reducing security risks at the Irving store.
with our values
very comment from
ter J. Holt, Executive
ral Manager. "Some

In 2019 the Irving campus finished the year with a Netopinionsdon't
Your Local 2. EOC sponsors are committed to
Management Team
(LMT) and
Enterprise
ooks at the results. Operations Council – I'm certain
(EOC) sponsor will somebody thinks
Promoter Score of 80%, meeting the goal with no room torinnaHoltRichter, partnerwithyouand theyalign."
e very much what meeting twice annually with their

(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback

spare. Overall, the campus ranked 17th out of 25 measuredP5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

P12 Customer Experience P13-15 Service Awards

HOLT locations.

In early 2020 COVID-19 drastically affected the way we’ve
traditionally done business. The Irving team adapted quickly
and implemented practices such as Parts curbside pick up to
ensure safety for all. To capture as much business as possible,
all departments increased focus on delivering Legendary
Customer Service.

When the final 2020 year end results were tallied, Irving’s
NPS score increased to 86.91%, ranking ninth!

How did it happen? It takes all teams working in concert to
move the needle in a favorable direction. Gratitude is due
to the entire campus whom all made a contribution to these
results. The Irving LMT asked several employees what they
do to ensure customer satisfaction.

Power Systems Division, Electric Power Generation Field
Service provides field service on industrial generators that
provide backup power to critical infrastructure sites such as
hospitals, police and fire departments, and data centers. Laura
Preston, PSD EPG Field Service Coordinator, noted, “When
these units have problems, lives could be on the line. I always
try to keep that in mind when attending to our customers’
service requests. Our goal is to get their units serviced as
soon as possible while providing a calm, reassuring, and
professional tone to the customers. Letting them know that we
take their concerns seriously and will do our best to get their
units up and running as soon as possible. This has become
especially poignant during the pandemic.”

For Lori Trim, Customer Service Coordinator-Machine, it’s
personal. She said, “It’s very simple, I treat customers the way
I would want to be treated.”

Desma Norris, Machine Field Service Supervisor calls the
customer and tries to help any way possible. “I keep them
updated on the progress of the repair and always let them
know to please call me with anything they need,” she added.

20