HOLT Conversations - Issue IV - 2020

conversationsCONVERSATIONSJULY/AUGUST2016
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

N E W S F O R H O LT ® E M P L OY E E S A N D T H E I R FA M I L I E S

What Happens When 1,259 People Speak? We Listen!

The WeResults of Ather2e01G6 VrBaL tEempfuloyleeFEongra.g..ement Survey

By Dan Norris, Executive Vice President/Chief your co-workers to
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convervFsaoarriootuviesorsn2u5rsvye@eyasrsth,oogouartlhctoecrmatphtaen.vcyohoicaemsoufseadndrceowcmeimevi’unnlglimcapotiruoenbl.eEaldmiesprhslohyipienems erfesuspaogtriutnegdre isWsuheast .is the Action Plan?
employees. We now have over three years about cost control than our Values Based We have more activities than space to

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initiate changes based on the most as a team to communicate the value of including ensuring employees have
common feedback. We believe this is vital employee feedback and keep everyone proper tooling/safe processes, enhancing
I am mtookseetpigngrinaatleignfmuelntfwoitrh otuhreVishioen,altuhp tao ndadte osnathfeecthyanogefs imnfluyenlcoedvbeyd oounrecuslt,urienocf plueedr-tion-pgeermsayfetyHOLT
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eTmhep–lroeyBaelietseytkihsinwikeH."cCauroertivncenrhyamiHsuooclthnRwi,chhaStterV, Pp(HEaOrtunCe)mrswpiaothnnsyooRruwaenildlsousormthceebyeoadslyigtnh.i"nks meeting twice annually with their

(continued back page)

INSIDEThe list of things PPI25 STaaaflmeetoyfgPT3wrGoae|ttTethorfeKuenTolhwifnCogosrrtinoinKsanaolnwodnPPe6gt-1e.0r JLI.otPca4slMtNaeowsrtstInsPt1eo0reHsftOincLgToPBuearbrsioesnse|PG1wo1 GEinrtetheernpm|riTsheyrNowefwabsaictkh,

family aTnHdISfIrSiSeUnE dsP,12bCuusttosmoermExpeetrhienicnegP1t3h-15aSterIvicae Amwafrdosrever grateful for is my journey here
at HOLT. A journey that has been filled with experiences, many great, lots of good
and some that have left me with a serving of humble pie, but all allowing me to
transform into a leader. I am grateful daily that HOLT is a company that opens
paths for each of us to transform into leaders with the understanding that life is
about progress not perfection.
– Paul Cosper, VP Power Systems Sales

Issue IV 2020 My gratitude is for the gift of life…..for waking up every morning with my health,
and for being blessed with an amazing family at home and at work. Everyone at
INSIDE THIS ISSUE HOLT CAT has been so gracious with their time and talent during my onboarding
process. Thank you from the bottom of my heart.
P2 Safety News –Joyce Pingel, SVP/CIO/CDO
P3 Elections
P4-5 Features
P6-8 Local News/Gratitude
P9 Total Wellness
P10-11 Enterprise News/Babies
P12-13 Enterprise News/On the Move
P14 PSD Healthcare
P15 Retirees
P16-17 Values in Action/Service Awards

CONVERSATIONS Safety News Issue IV 2020

onversationsJULY/AUGUST2016 your surroundings.Take a 360 view of your
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES forklift before you move into the warehouse.
Walk around your truck before buckling
Happens When 1,259 People Speak? We Listen! UNDERSTANDING RISK into the driver’s seat. These things are not
Results of the 2016 VBL Employee Engagement Survey complex or difficult or even time consuming,
but they will help you to quickly identify
ng Executive Vice President/Chief your co-workers to "I'm glad that we TOLERANCE potential risks and ways to avoid them.
ming organizations Administrative Officer, added, "This review your store's are coming So, like Ockham, keep it simple and stay
loyee engagement survey lets us know what is working, what results, celebrate together as a safe! Evaluating risk is critical to achieve
e reason: "None of isn't, and what needs to be changed. It is successes, and our safety goals and stop avoidable injuries.
l of us." important for us to listen to the voice of discuss solutions for company related Safety requires all of us to (1) identify
everyone on our team." areas of to the importance hazards, (2) evaluate hazards, and (3) accept
A major topic of feedback was opportunity. of safety – but we or reject hazards. Be aware of the impact
are not there yet." that the eight factors may have on your
risk tolerance, and work to stop them from
r company has used communication. Employees reported What is the Action Plan? hurting you.
ather the voice of receiving more leadership messaging We have more activities than space to
have over three years about cost control than our Values Based list. Here are brief reviews of several key By Jeff Stewart, Having gratitude
nt Values Based Leadership culture. Mixed with less action steps: Director of Safety & provides me with
frequent communication, employees 1. As marked by improving trends, Environmental Culture confidence and a
"I have worked for expressed difficulty reconciling some safety is an important focus for all of us. foundation for a great
Caterpillar and other decisions with our values. We are excited that Jeff Stewart has attitude. I am grateful
Cat dealers and can "Regrettably, we didn't do a good job of joined us as the new Director of Safety for the opportunities
say HOLT handles communicating how we used the and Environmental Culture. He, and in my life, my loving
diversity better than information from last year's survey," our growing safety team, will continue family, great friends,
any of my previous shared J.K. Baxter, Senior Vice President to focus on key improvement areas, and my health.
Machine Sales. "We have recommitted including ensuring employees have I am grateful for
employers." as a team to communicate the value of proper tooling/safe processes, enhancing those that have
employee feedback and keep everyone our culture of peer-to-peer safety positively impacted
d on the most up to date on the changes influenced by my life, good night
We believe this is vital kisses, unforgettable
ent with our Vision, memories, and those
. your suggestions." that bring the best out
"I really can't say coaching, and recognizing groups that of me.
the decisions I am consistently demonstrate safe behaviors.
concerned with They will also address specific safety – Don Myrick, SVP/GM
aren't in alignment concerns voiced in the survey, such as Texas First Rentals
with our values reducing security risks at the Irving store.
2. EOC sponsors are committed to
very comment from – I'm certain
ter J. Holt, Executive
ral Manager. "Some
opinions don't

Occam’s Razor is a problem-solvingooksattheresults.
Your Local to safely manage our exposure to potential
Management Team
(LMT) and
Enterprise
Operations Council
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their

(continued back page)
principle that states the simplest explanationrinnaHoltRichter, partnerwithyouand theyalign." danger.

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback Unfortunately, our current levels of risk
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News tolerance are not yet low enough to send
everyone home safely each day. It may be
is most likely the right one. William Ockham,P12 Customer Experience P13-15 Service Awards because we have individually rolled the dice
the inventor of this principle, probably enough times without incident that we don’t
wasn’t theorizing about modern workplace think injury can happen to us. Or maybe we
safety – he died in 1349 – but his ideas don’t think the injury will be that bad, or,
on the contrast between simplicity and even more basic, maybe we are making the
complexity can effectively be applied to risk evaluation out to be a more complex
our Vision of providing a safe, productive, task than it actually is. Risk evaluations don’t
fulfilling environment for our employees
and sending everyone home safely each day,
particularly when it comes to risk.

We are all required to evaluate risk every require a complicated process. We can take

day, and we are all responsible for removing a lesson from Ockham’s suggested use of

as much risk as possible until we assess minimalism to make the evaluation process

that there is little to no risk associated with more efficient, and likely more effective.

whatever work we are planning to do. This Industry experts commonly agree that
new, lower level of risk represents our risk eight factors contribute to risk tolerance
tolerance, our acceptance of risk. It is set and, ultimately, the majority of workplace
when we make informed decisions on how injuries:

DO YOU HAVE A GREAT • Overestimating capability/experience;
STORY IDEA FOR • Familiarity with the task;
CONVERSATIONS? • Underestimating seriousness of

outcome;

• False belief that they control outcome;

Send story suggestions to • Personal experiences with an outcome;
[email protected]
• Confidence in the equipment;
Editorial Board:
Michelle Allen • Confidence in protective devices; and
Denise Herrera-Wieters
• Role models accepting risk.
Writer: Shelley Galbraith
Design: Wall Media Designs The best, most simple tool you can use to
safely perform your duties is a Job Hazard
© 2020 HOLT CAT Analysis (JHA). This tool makes you STOP
and THINK before you ACT on the risks
The best is yet to come. associated with the task. Always take a
comprehensive look at all the possible
hazards with an open mind and be aware of

2

Issue IV 2020 2020 Elections CONVERSATIONS

snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN

Tuesday, November 3, is Election Day.!netsiLeW?kaepSelpoeP952,1nehWsneppaH
yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
ew taht dalg m'I" s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
gnimoc era etarbelec ,stluser tahw ,gnikrow si tahw wonk su stel yevrus gni

a sa rehtegot dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi snoitazinagro gnimr
fo eciov eht ot netsil ot su rof tnatropmi tnemegagne eeyolp
Exercise Your Right to Vote!detalerynapmoc rof snoitulos ssucsid fo enoN" :nosaer el
ecnatropmi eht ot fo saera ".maet ruo no enoyreve
ew tub – ytefas fo saw kcabdeef fo cipot rojam A ".su fo lla
".tey ereht ton era .ytinutroppo detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
gnigassem pihsredael erom gniviecer
?nalP noitcA eht si tahW desaB seulaV ruo naht lortnoc tsoc tuoba fo eciov eht rehtag
ot ecaps naht seitivitca erom evah eW ssel htiw dexiM .erutluc pihsredaeL sraey eerht revo evah
yek lareves fo sweiver feirb era ereH .tsil seeyolpme ,noitacinummoc tneuqerf
desaB seulaV tne
:spets noitca
emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
,sdnert gnivorpmi yb dekram sA .1 .seulav ruo htiw snoisiced rehto dna rallipretaC
.su fo lla rof sucof tnatropmi na si ytefas nac dna srelaed taC
fo boj doog a od t'ndid ew ,ylbattergeR" seldnah TLOH yas
sah trawetS ffeJ taht deticxe era eW eht desu ew woh gnitacinummoc naht retteb ytisrevid
ytefaS fo rotceriD wen eht sa su denioj
dna ,eH .erutluC latnemnorivnE dna ",yevrus s'raey tsal morf noitamrofni suoiverp ym fo yna
eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs
".sreyolpme

,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM tsom eht no des
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme lativ si siht eveileb eW
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu ,noisiV ruo htiw tne
All employees may take up to two hours to vote with advancetaht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy .n
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" lacoL ruoY morf tnemmoc yreve
ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht evitucexE ,tloH .J rete
sa hcus ,yevrus eht ni deciov snrecnoc htiw denrecnoc maeT tnemeganaM emoS" .reganaM lare
.erots gnivrI eht ta sksir ytiruces gnicuder tnemngila ni t'nera dna )TML(
seulav ruo htiw esirpretnE t'nod snoinipo ri

supervisory approval. Please make your plans early so we areotdettimmocerasrosnopsCOE .2 niatrec m'I – licnuoC snoitarepO .stluser eht ta skool
rieht htiw yllaunna eciwt gniteemskniht ydobemos lliw rosnops )COE( tahw hcum yrev er
)egap kcab deunitnoc( dna uoy htiw rentrap ,rethciR tloH anniro
".ngila yeht

better able to manage scheduling. kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

For more information about where to vote, visit your local county
elections website or go to this website https://www.votetexas.
gov/voting/where.html

3

CONVERSATIONS
FeaturesJULY/AUGUST2016 Issue IV 2020
onversationsNEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES
The Most Interesting Person at HOLT

Happens When 1,259 People Speak? We Listen! He loves the sun and travels solo for inspiration.
Results of the 2016 VBL Employee Engagement Survey

Executive Vice President/Chief your co-workers to Chengdu, China. When he returned to San save money while minimizing your impact
Aaron Arriaga is the most interestingsurveyletsusknowwhatisworking,what results, celebrate Antonio, he became an analyst at Mission on our environment. Plus, my mom thinks it’s
ng Administrative Officer, added, "This review your store's "I'm glad that we Solar Energy and developed a passion for cool.”
are coming the industry, before working for HOLT
Renewables. He says, “It’s a great way to Traveling is another favorite pastime.
successes, and together as a Aaron takes a solo trip once a year to reflect
discuss solutions for company related
areas of to the importance on his personal life. “There
opportunity. of safety – but we is something about leaving
ming organizations are not there yet." my everyday life behind and
loyee engagement traveling unaccompanied to a
new destination that helps me
person at HOLT. A competitive mountainereason:"Noneof build my morale and grow as a
human. I find that traveling alone
l of us." forces me to focus my attention
on who I am and who I want
bike racer, Aaron’s passion for his hobbyrcompanyhasused to become, while at the same
isn't, and what needs to be changed. It is time exposing myself to new
important for us to listen to the voice of people, ideas and customs,” he
everyone on our team." concludes.
A major topic of feedback was
communication. Employees reported
ather the voice of receiving more leadership messaging What is the Action Plan?
stems from the physical and mental strengthntValuesBased
have over three years about cost control than our Values Based We have more activities than space to
Leadership culture. Mixed with less list. Here are brief reviews of several key
frequent communication, employees
expressed difficulty reconciling some action steps:
decisions with our values. 1. As marked by improving trends,
"Regrettably, we didn't do a good job of safety is an important focus for all of us.
communicating how we used the We are excited that Jeff Stewart has
information from last year's survey," joined us as the new Director of Safety
and Environmental Culture. He, and
"I have worked for
Caterpillar and other

he channels within himself to get across theCatdealersandcan

say HOLT handles
diversity better than

finish line. “In my drive to maximizeanyofmyprevious

shared J.K. Baxter, Senior Vice President our growing safety team, will continue
Machine Sales. "We have recommitted to focus on key improvement areas,
as a team to communicate the value of including ensuring employees have
employers."

my full potential, I translate thisdonthemost
We believe this is vital
ent with our Vision,

into my work life when prospecting.
employee feedback and keep everyone proper tooling/safe processes, enhancing
up to date on the changes influenced by our culture of peer-to-peer safety
your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety
concerned with concerns voiced in the survey, such as
aren't in alignment reducing security risks at the Irving store.
with our values 2. EOC sponsors are committed to
very comment fromYour Local
Management Team – I'm certain
for new customers or building newterJ.Holt,Executive(LMT) and
Enterprise
ral Manager. "SomeOperations Council
opinions don't

proposals,” notes Aaron. “If I don’tooksattheresults.
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their
put forth 100 percent effort 100rinnaHoltRichter, partnerwithyouand theyalign."
(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback

P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

percent of the time, our competitionP12 Customer Experience P13-15 Service Awards

will.”

Aaron, a Commercial Project
Developer for HOLT Renewables,
interned at a solar panel
manufacturing plant while he studied
political science at Southwest
University for Nationalities in

What Is Brand Equity?

When someone says Nike, Ruth’s Chris, Ralph So how do we ensure that, as a company, I am so grateful to the
Lauren or Audi, we all have an impression we always “show up” in a way that gives a employees of General
on what we can expect from their products - positive impression? Services that work on the
quality, style, dependability, great taste, maybe front line. The truck drivers
expensive or overrated. The way that these Remember that each of us is a HOLT brand out keeping business
brands “show up” is a direct reflection on the ambassador and everything we do in the going, moving equipment
company behind the brand and this is called community, with customers and on social and parts, our facility
brand equity. technicians keeping our
media is a reflection facilities clean and safe
The HOLT family on the organization. and being the first ones
of companies has to respond when there is
solidly built its Remember that any type of safety issue
brand equity over the last 87 years. Thousands whenever we drive relating to COVID, and our
of dedicated employees have been showing a vehicle with a operators and directors
up each day, assisting customers, solving HOLT logo on it, it’s a rolling billboard and of first impression that
problems, building relationships, being experts our actions on the road are a reflection of the come into contact with our
in their fields, and demonstrating a caring organization. customers on a daily basis.
attitude, with our customers taking notice. On a personal level I am
Remember to be involved in your community; so grateful for my wife and
Strong brand equity is important with giving back is a reflection on the organization. children who support me
customers, but it is also important with the and show unconditional
general public. We want to be sure that when Brand equity or the way a company “shows love for me at all times.
HOLT, HOLT CAT, Texas First Rentals, up” takes years to build but can easily and
HOLT Truck Centers or our other brands are quickly be damaged. –Tony Shedrock, Vice President
mentioned out in the community, that the - General Services
impression of the organization is positive. If you have a brand question, contact Joe
Carreon, Marketing Manager-San Antonio, at
[email protected].

4

Issue IV 2020 Features CONVERSATIONS

Wellness Tip: Steven Moss snoitasrevno6102TSUGUA/YLUJ
Don’t Skip Doctor Field Service Tech 4 -
Appointments During Tale of Two
Corpus Christi SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
The Pandemic 5 Years of Service
Here we have a tale of two; not so different from me or!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
Visiting your primary care provider Kathleen Rizo yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
is important to maintain wellness, Parts Clerk/Cashier 2
discover problems before they arise, you. Look below and search for clues. Can you tell whoseotsrekrow-ocruoy
and take care of new and existing health Corpus Christi ew taht dalg m'I" s'erots ruoy weiver
conditions. When health problems are 2 Years of Service gnimoc era etarbelec ,stluser feihC/tnediserP eciV evitucexE gni
treated early, patients do much better dna ,sesseccus sihT" ,dedda ,reciffO evitartsinimdA
than if problems are treated later. And tale is whose? Answers on page 6. asarehtegot tahw ,gnikrow si tahw wonk su stel yevrus
preventive care is important to keep detaler ynapmoc rof snoitulos ssucsid si tI .degnahc eb ot sdeen tahw dna ,t'nsi snoitazinagro gnimr
health problems at bay. But many fo saera fo eciov eht ot netsil ot su rof tnatropmi tnemegagne eeyolp
patients wonder if it is safe to go to the ecnatropmi eht ot fo enoN" :nosaer el
doctor. The short answer is yes! .ytinutroppo ".maet ruo no enoyreve
ew tub – ytefas fo saw kcabdeef fo cipot rojam A ".su fo lla
Even in this time of social distancing detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
it is very safe to go to your doctor. ".tey ereht ton era gnigassem pihsredael erom gniviecer
Most offices offer telehealth, where 1) What is your favorite meal? ?nalP noitcA eht si tahW fo eciov eht rehtag
patients can consult with their provider
via computer or other device. With desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
telehealth visits, you can access your ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
provider without needing to travel to the seeyolpme ,noitacinummoc tneuqerf
office. a) Chicken fried steak, mash potatoes/gravy, and greenotecapsnahtseitivitcaeromevaheW
yek lareves fo sweiver feirb era ereH .tsil
If you do need to visit your doctor :spets noitca
in person for things that can’t be emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
done virtually, most offices have put beans ,sdnert gnivorpmi yb dekram sA .1 .seulav ruo htiw snoisiced rehto dna rallipretaC
into place safety procedures such as .su fo lla rof sucof tnatropmi na si ytefas nac dna srelaed taC
checking in via app or by phone call. fo boj doog a od t'ndid ew ,ylbattergeR" seldnah TLOH yas
Often, patients wait in their cars until it sah trawetS ffeJ taht deticxe era eW eht desu ew woh gnitacinummoc
is time to go in. Rooms are immediately b) Forever sloppy joes and french friesytefaSforotceriDwenehtsasudenioj ",yevrus s'raey tsal morf noitamrofni
available, so there is no waiting in the dna ,eH .erutluC latnemnorivnE dna naht retteb ytisrevid
waiting room. This decreases the chance suoiverp ym fo yna
that patients will come in contact with
other patients and limits exposure to eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs ".sreyolpme
other illnesses, including COVID-19.
,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM tsom eht no des
When you need help don’t hesitate fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
to go to your doctor, an urgent care 2) What is your favorite movie?evah seeyolpme gnirusne gnidulcni enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
clinic, or an emergency room if needed. gnicnahne ,sessecorp efas/gniloot reporp yb decneulfni segnahc eht no etad ot pu .n
Precautions are being made to ensure ytefas reep-ot-reep fo erutluc ruo ".snoitseggus ruoy morf tnemmoc yreve
patient safety and limit exposure to taht spuorg gnizingocer dna ,gnihcaoc lacoL ruoY evitucexE ,tloH .J rete
COVID-19 or other illnesses. Don’t put a) Dazed and Confused .sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" emoS" .reganaM lare
off a doctor’s visit; your health is of b) Gone With The Wind ma I snoisiced eht maeT tnemeganaM
utmost importance. ytefas cificeps sserdda osla lliw yehT htiw denrecnoc dna )TML( t'nod snoinipo ri
sa hcus ,yevrus eht ni deciov snrecnoc tnemngila ni t'nera esirpretnE
.erots gnivrI eht ta sksir ytiruces gnicuder seulav ruo htiw

ot dettimmoc era srosnops COE .2 niatrec m'I – licnuoC snoitarepO .stluser eht ta skool
rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE( tahw hcum yrev er
".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro
3) What is a fun fact about you?)egapkcabdeunitnoc(
kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P

a) I like to cosplay and attend conventions with a friendsweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

b) Currently ranked #1 in USA for USACi Street Beat 3

4) If you could turn any activity into an Olympic sport,
what would you win a gold medal for?

a) Talking a thousand words a minute without taking a
breath
b) Washer pitching

5) What is something everyone should do once?
a) SCUBA diving
b) Take a weeklong mountain hiking trip with family

6) What’s the best single day on the calendar and why?
a) Fridays; it’s the end of the weekdays and the
beginning of the weekend
b) April 25th because it’s not too hot, and not too cold,
all you need is a light jacket

“The bAes Bs.tD.iHsolyt oefttentosaicd.o.. me.”

Be tChYeaefnwsir,hysHttiohcipnuaheCtta:fr’iistosinntoan’drdsnipggtWiWprhtnhoaietIsattNaeuhnsprmleohasaitrtansoatihooiasnlIineCmdetcAhsdihoenfMeeotanopnutvlphl:Hleenaat_isnhOrdgc_sgaeeiLa_tsethTt_sni:wieno_uuden_petmuhls_hlfo?ibf@s_rlfaee_iCshrs_beosao_aulnnl_tgacedv.!sa.e.ptt.r.satciamroatmiego.rnasp?h in

5

CONVERSATIONS Local News Issue IV 2020

JULY/AUGUST 2016 Corpus Christi

onversEadtiionnbus rgNEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES Pictured below, in August, vandals damaged
Happens When 1,259 People Speak? We Listen! the scoreboard and light poles throughout
the International Westside baseball park. A
Results of thHe 2u01r6rViBcL EamnploeyeeHEnagangenmaenthSuirvteySouth Texas as the first number of local businesses, including Texas
First Rentals, stepped up to the plate to help
Executive Vice President/Chief your co-workers to complete repairs. Today there is nothing but
storm of the year on July 25th, and had ansurveyletsusknowwhatisworking,what results, celebrate gratitude from Harvey Lopez, a volunteer at
ng Administrative Officer, added, "This review your store's "I'm glad that we the ballpark where local kids can officially
are coming play baseball at night once again. Thanks to
Jonathon Smith, Branch Manager, Texas
successes, and together as a First Rentals-Corpus Christi, for supporting
discuss solutions for company related the communities in which we operate.
areas of to the importance Submitted by Shelley Galbraith
opportunity. of safety – but we
ming organizations are not there yet."
loyee engagement

impact on the people and businesses in theereason:"Noneof

l of us."

region, including HOLT. Thankfully therercompanyhasused
isn't, and what needs to be changed. It is
important for us to listen to the voice of
everyone on our team."
A major topic of feedback was
communication. Employees reported
ather the voice of receiving more leadership messaging What is the Action Plan?
were no injuries. Facilities, legal/insurance,ntValuesBased
have over three years about cost control than our Values Based We have more activities than space to
Leadership culture. Mixed with less list. Here are brief reviews of several key
frequent communication, employees
expressed difficulty reconciling some action steps:
decisions with our values. 1. As marked by improving trends,
"Regrettably, we didn't do a good job of safety is an important focus for all of us.
communicating how we used the We are excited that Jeff Stewart has
information from last year's survey," joined us as the new Director of Safety
and Environmental Culture. He, and
"I have worked for
Caterpillar and other

marketing and local managers in CorpusCatdealersandcan

say HOLT handles
diversity better than

Christi, Edinburg North and Edinburg Truckanyofmyprevious

shared J.K. Baxter, Senior Vice President
Machine Sales. "We have recommitted

worked together following the storm toasateamtocommunicatethevalueof
employers." our growing safety team, will continue
d on the most to focus on key improvement areas,
including ensuring employees have
We believe this is vital
ent with our Vision,

assess damage, secure facilities, arrange sign.
employee feedback and keep everyone proper tooling/safe processes, enhancing
up to date on the changes influenced by our culture of peer-to-peer safety
your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety
concerned with concerns voiced in the survey, such as
aren't in alignment reducing security risks at the Irving store.
with our values 2. EOC sponsors are committed to
very comment from Your Local
Management Team – I'm certain
replacement, and work through safety andterJ.Holt,Executive(LMT) and
Enterprise
ral Manager. "SomeOperations Council
opinions don't

insurance issues. Submitted by Joe Carreonooksattheresults.
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their
rinna Holt Richter, partner with you and they align."
(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

Wa c oP12 Customer Experience P13-15 Service Awards

Some classy Cat pumpkins adorn the counter at Texas First
Rentals in Waco. Submitted by Don Myrick

I am grateful that We, the people, are blessed beyond measure to live freely upon a
land that formed with a Declaration that starts with these simple, but powerful words:
“We hold these truths to be self-evident, that all men are created equal, that they are
endowed by their Creator with certain unalienable Rights, that among these are Life,
Liberty and the pursuit of Happiness.”
That same Declaration ends with these words: “And for the support of this Declaration,
with a firm reliance on the protection of divine Providence, we mutually pledge to each
other our Lives, our Fortunes and our sacred Honor.” Our Independence and Equality is
due to the Divine Creator and his Providence. Oh, how wonderful!
–Michael Puryear, General Counsel

6
Answers to Tale of Two on Page 5: 1. (a) Chicken fried steak (Steven) (b) Sloppy Joes (Kathleen); 2. (a) Dazed and Confused (Steven) (b) Gone with the Wind (Kathleen); 3. (a)
Cosplay (Kathleen) (b) #1 at USACi SB3 (Steven); 4. (a) Talking (Kathleen) (b) Washer pitching (Steven); 5. (a) SCUBA (Steven) (b) Hiking (Kathleen); 6. (a) Fridays (Steven)
(b) April 25 (Kathleen)

Issue IV 2020 Gratitude CONVERSATIONS

San Antonio The temperature was 103 degrees. I snoitasrevno6102TSUGUA/YLUJ
tried to get help from people passing SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
This uplifting and inspiring customer letter by. But no one would stop.
says a lot about the kind of people we have !netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
on our team and about HOLT’s leadership. The man went by. I waved to him yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
It is a touching letter from a gentleman who and he asked me if I needed help. He
describes the impression that he was left with replaced my tire. He said his name was ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE gni
about HOLT CAT through the compassionate Dakota and that he works for Holt Co. gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
actions Dakota Robles, Inventory Control a sa rehtegot tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
Technician-San Antonio, who stopped on his Just want to let you know you got a etarbelec ,stluser si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
way home to give aid to a complete stranger. good man working for you. Hope this detaler ynapmoc dna ,sesseccus fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el
Thank you, Dakota, for your kindness that letter gets to his manager. Just wish ecnatropmi eht ot
left a lasting impression. there was more people like him. Thank ew tub – ytefas fo rof snoitulos ssucsid ".maet ruo no enoyreve ".su fo lla
you for listening to me and I hope he ".tey ereht ton era fo saera desu sah ynapmoc ru
Dear Holt Co., gets recognized for his kindness. God saw kcabdeef fo cipot rojam A
bless the Holt Co. and Dakota. .ytinutroppo detroper seeyolpmE .noitacinummoc fo eciov eht rehtag
My name is Camilo Munz. On 8-14-2020 at 7 gnigassem pihsredael erom gniviecer sraey eerht revo evah
pm I was going home when my tire blew up. Signed, Mr. Camilo Munz ?nalP noitcA eht si tahW desaB seulaV ruo naht lortnoc tsoc tuoba
Submitted by Doug Latham ot ecaps naht seitivitca erom evah eW desaB seulaV tne
My jack would not work. I was stranded and yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL
had no way to get help. I didn’t have a phone. seeyolpme ,noitacinummoc tneuqerf rof dekrow evah I"
:spets noitca emos gnilicnocer ytluciffid desserpxe rehto dna rallipretaC
,sdnert gnivorpmi yb dekram sA .1 nac dna srelaed taC
.su fo lla rof sucof tnatropmi na si ytefas .seulav ruo htiw snoisiced seldnah TLOH yas
sah trawetS ffeJ taht deticxe era eW naht retteb ytisrevid
ytefaS fo rotceriD wen eht sa su denioj fo boj doog a od t'ndid ew ,ylbattergeR" suoiverp ym fo yna
dna ,eH .erutluC latnemnorivnE dna eht desu ew woh gnitacinummoc
eunitnoc lliw ,maet ytefas gniworg ruo ",yevrus s'raey tsal morf noitamrofni ".sreyolpme
,saera tnemevorpmi yek no sucof ot tnediserP eciV roineS ,retxaB .K.J derahs
evah seeyolpme gnirusne gnidulcni dettimmocer evah eW" .selaS enihcaM tsom eht no des
gnicnahne ,sessecorp efas/gniloot reporp fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy .n
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" morf tnemmoc yreve
lacoL ruoY evitucexE ,tloH .J rete
ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht emoS" .reganaM lare
sa hcus ,yevrus eht ni deciov snrecnoc
.erots gnivrI eht ta sksir ytiruces gnicuder htiw denrecnoc maeT tnemeganaM t'nod snoinipo ri
dna )TML( .stluser eht ta skool
ot dettimmoc era srosnops COE .2 tnemngila ni t'nera tahw hcum yrev er
rieht htiw yllaunna eciwt gniteem ,rethciR tloH anniro
seulav ruo htiw esirpretnE
)egap kcab deunitnoc(
niatrec m'I – licnuoC snoitarepO
skniht ydobemos lliw rosnops )COE(
".ngila yeht dna uoy htiw rentrap

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

For anyone who thinks that the company paralegal reporting to I have deep
our General Counsel sits behind a desk: it’s not true. The legal gratitude that I’m
department handles a lot of different matters for HOLT, including
in the field from time to time. Tammi Talbot, Paralegal-San a citizen of this
Antonio, sometimes spends time for her work in rough conditions great country, have
and for long hours, but loves the opportunity to be away from the a loving family and
desk. work alongside an

Before she could participate in a joint machine inspection at a awesome group
customer jobsite, she needed to complete additional coursework of human beings
and MSHA safety training. Tammi has taken a number of ProTech
classes for failure analysis of engines and machines. She is here at HOLT.
thankful for the valuable training resources within our company
which have enabled her to do a better job. She depends on safety –Edward Craner,
and technical services as vital resources to deliver legendary Senior Vice President
customer service to everyone. Submitted by Tammi Talbot Strategy & Marketing

Cat dozers have undergone a renaming,
and they almost lost the letter D entirely.
Following a letter from Peter J. Holt to
Caterpillar urging the company to keep
the legacy letters, they will remain.
The lines will be simplified with one
letter and one number, in three classses,
small, medium, and large. The number
now correlates to the horsepower of
the machine. The company’s goal is to
simplify the names of all equipment over
time. Submitted by Edward Craner

7

onversationsCONVERSATIONS Gratitude Issue IV 2020
JULY/AUGUST 2016
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES How a Pair of Earrings Changed My Life

Happens When 1,259 People Speak? We Listen! for communicators, excellent, every need has been addressed, and
the atmosphere is always upbeat. Volunteers
Social media is excellentResults of the 2016 VBL Employee Engagement Survey too have become friends when we see each
influencers, and those who need to feel in other on a regular basis.
Executive Vice President/Chief your co-workers to
Administrative Officer, added, "This review your store's "I'm glad that we Most of all, the people driving through to
survey lets us know what is working, what results, celebrate are coming pick up food are appreciative, kind, and
isn't, and what needs to be changed. It is successes, and together as a pleasant, unlike any I’ve ever met before. I
important for us to listen to the voice of discuss solutions for am buoyed by their humor, friendship, and
everyone on our team." areas of company related continuous appreciation. Our time together
A major topic of feedback was opportunity. to the importance is brief as we greet each family, load the
ng of safety – but we assigned commodity into their vehicle, and
are not there yet." send them to the next station. As short as it
touch with others. I’m one of those, andmingorganizations is, those moments mean so much to me, and
ultimately of course also to them. I come
loyee engagement home full of hope every time I work there.
e reason: "None of
This is a crazy time, full of difficulty and
I’ve gathered acquaintances all over thelofus." challenge. We’ve been forced to slow down,
to stop and use what’s around us to persevere,
world with my writing. In fact, someoneatherthevoiceof and to appreciate what we have. We don’t
r company has used communication. Employees reported What is the Action Plan? need a fancy haircut, or to dress in nice
receiving more leadership messaging business clothes to get the work done. Sitting
about cost control than our Values Based in pajamas while using Zoom does the trick.
Leadership culture. Mixed with less Pulling on some old clothes, a pair of solid
frequent communication, employees shoes, and a mask for a couple of hours every
have over three years other week are all you need to help the people
who need the Food Bank.
in Brussels, Belgium recently wrote to mentValuesBased
expressed difficulty reconciling some We have more activities than space to My current favorite author, Simon Sinek,
decisions with our values. list. Here are brief reviews of several key recently posted a podcast with some
"Regrettably, we didn't do a good job of action steps: interesting thoughts about the pandemic.
"I have worked for In the “old” world six months ago, life had
Caterpillar and other many highs, such that “normal” started to feel
Cat dealers and can like lows. Today, there’s been a restoration
of appreciation for the simplicity in normal
explaining that she’d rented a house in oursayHOLThandles moments of life. Simon says, “Take care of
communicating how we used the 1. As marked by improving trends, yourself, and take care of each other.”
information from last year's survey," safety is an important focus for all of us.
shared J.K. Baxter, Senior Vice President We are excited that Jeff Stewart has This speaks to me because of a pair of
joined us as the new Director of Safety earrings I saw on Facebook. Spending time
and Environmental Culture. He, and to help fill the basic need to provide food for
our growing safety team, will continue so many in our community brings fulfillment.
diversity better than Helping the community is why I am here
any of my previous right now. Working for the Food Bank is one
of those simple things I will always look
neighborhood in San Antonio because sheemployers." forward to, and I always wear those earrings
(until someone in line for food admires
Machine Sales. "We have recommitted to focus on key improvement areas, them), for having no earrings doesn’t seem
as a team to communicate the value of including ensuring employees have so bad, either. Submitted by Shelley Galbraith,
employee feedback and keep everyone proper tooling/safe processes, enhancing Vendor/Marketing-San Antonio
d on the most

read an article I’d written about our life here.Webelievethisisvital
ent with our Vision,
.

That’s fulfilling to me, and I have a newverycommentfrom

ter J. Holt, Executive

friend!ral Manager. "Some

opinions don't
up to date on the changes influenced by our culture of peer-to-peer safety
your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
Your Local They will also address specific safety
the decisions I am concerns voiced in the survey, such as
reducing security risks at the Irving store.
Management Team concerned with
(LMT) and
aren't in alignment

Enterprise with our values

ooks at the results. Operations Council – I'm certain 2. EOC sponsors are committed to
(EOC) sponsor will somebody thinks meeting twice annually with their
e very much what
(continued back page)
One day about four months ago at therinnaHoltRichter, partnerwithyouand theyalign."

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

beginning of the pandemic, I noticed that aP12 Customer Experience P13-15 Service Awards

friend and neighbor had shared a Facebook

post by a friend of hers, Kim Pipes, an artist When you want something done, you ask a
busy person. That’s what I am, busy: with
in Boerne, Texas. The post outlined how Kim work, a small business, family, volunteering,
rescuing animals, helping neighbors, and
was auctioning her jewelry designs to benefit whatever. The challenges never end. So,
when her comment came through, even
the San Antonio Food Bank. Make a bid, though it was from someone I didn’t even
know, I could only give the right answer: yes,
win, pay the Food Bank, show your donation I’ll look into that.

receipt, and Kim would send you the earrings. The images of almost 10,000 cars lined up
and snaking through a San Antonio parking
As an aside, at one point about 8 years ago lot during food distribution in April at the
our home had been hit by thieves, and I beginning of the pandemic are iconic and
lost all of my jewelry. It was painful and made the national news. It was reported
frustrating, but I went on. In this context, at a that the number of families relying on the
starting point of 50 years without an earring Food Bank had doubled from 60,000 to
to my name, whenever I see jewelry, even 120,000, and mega-distribution sites were
worn by others, I look. one good way to get the food out quickly and
efficiently. There is no doubt that there is a
When Kim Pipes’ earrings appeared in my need.
Facebook feed, I thought they were lovely,
and I bid on them. I signed up to load food into cars in May
and have served every
I won the bid, made my Food Bank donation, two weeks since then.
and sent the receipt to Kim. Kim mailed me The experience has
the earrings, and they are wonderful. Kim been extraordinary for
added one more comment to her note to me at several reasons. The
some point, “Why don’t you volunteer, too?” Food Bank relies so
heavily on volunteers
that their customer
experience is stellar. As
a volunteer you feel as
if you’re as important
as anyone working
there. Communication is

8

Issue IV 2020 Total Wellness CONVERSATIONS

snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN

!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

A TIME FOR GRATITUDE ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE gni
gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
By Cindy Stein, a sa rehtegot tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
etarbelec ,stluser si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
detaler ynapmoc dna ,sesseccus fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el
ecnatropmi eht ot
ew tub – ytefas fo rof snoitulos ssucsid ".maet ruo no enoyreve ".su fo lla
".tey ereht ton era fo saera saw kcabdeef fo cipot rojam A desu sah ynapmoc ru
detroper seeyolpmE .noitacinummoc
.ytinutroppo gnigassem pihsredael erom gniviecer fo eciov eht rehtag
sraey eerht revo evah
?nalP noitcA eht si tahW
desaB seulaV tne
Director of Total Wellness ot ecaps naht seitivitca erom evah eW desaB seulaV ruo naht lortnoc tsoc tuoba
yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL rof dekrow evah I"
seeyolpme ,noitacinummoc tneuqerf rehto dna rallipretaC
:spets noitca nac dna srelaed taC
,sdnert gnivorpmi yb dekram sA .1 emos gnilicnocer ytluciffid desserpxe seldnah TLOH yas
.su fo lla rof sucof tnatropmi na si ytefas .seulav ruo htiw snoisiced naht retteb ytisrevid
suoiverp ym fo yna
sah trawetS ffeJ taht deticxe era eW fo boj doog a od t'ndid ew ,ylbattergeR"
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc ".sreyolpme
",yevrus s'raey tsal morf noitamrofni
dna ,eH .erutluC latnemnorivnE dna tsom eht no des
eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs lativ si siht eveileb eW
,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM ,noisiV ruo htiw tne
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme .n
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu morf tnemmoc yreve
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy evitucexE ,tloH .J rete
yas t'nac yllaer I" emoS" .reganaM lare
ma I snoisiced eht
htiw denrecnoc t'nod snoinipo ri
tnemngila ni t'nera .stluser eht ta skool
seulav ruo htiw tahw hcum yrev er
With gratitude, people acknowledge the goodness in their lives. It helps us feel more positive emotions, relish good experiences, improve.sroivahebefasetartsnomedyltnetsisnoc lacoL ruoY ,rethciR tloH anniro
ytefas cificeps sserdda osla lliw yehT maeT tnemeganaM
sa hcus ,yevrus eht ni deciov snrecnoc
.erots gnivrI eht ta sksir ytiruces gnicuder dna )TML(
ot dettimmoc era srosnops COE .2 esirpretnE
niatrec m'I – licnuoC snoitarepO
rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE(
our health, and build strong relationships. ".ngila yeht dna uoy htiw rentrap
)egap kcab deunitnoc(

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P

In alignment with our values, we encourage giving back to the community. The global pandemic has brought hardships for many. TheresweNesirpretnE11P seibaBTLOH01P sweNlacoL01-6P wonKotsgnihTeerhT|owTfoelaT5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

are a myriad of ways you and your family can make a difference in the lives of those in need. Even the smallest donation can go a long

way in helping those in need. Here are ways you can donate with organizations with whom we have partnered.

Give to The United Way Campaign Join the Heart Walk
November 2 - 13, 2020 November 7, 2020

Our 2020 United Way Campaign is going to be much different, even Join the HOLT Team Heart Walk, fundraise, donate, and give support
unconventional. We will be holding a great deal of the campaign to the American Heart Association in the fight against COVID-19.
virtually. Even the agency tours and volunteer opportunities will be Together, we’ll protect the hearts we love that are the most
accessed online. And this year there will be a virtual United Way Fall vulnerable during this extraordinary time. Sign up by clicking here.
Challenge which will have two categories. HOLT’s Got Talent, and a
Fall Fun Challenge. Give by clicking here and using your HOLT ID.

Support Your Local Food Bank Make Toy Donations

Whether it is donating food, money, or time there are many ways to Help bring the joy of Christmas to less fortunate children by
support your local Food Bank. New research by Feeding Texas, the contributing to your local toy drive in several ways. Donate a toy
network of food banks, suggests food insecurity has doubled among at one of the area toy drop locations or host an event at your local
Texas families since Texas’ disaster declaration for COVID-19 in late HOLT facility and collect toys. For details, see Toys for Tots, the
March 2020. Texas State Guard Toy Drive, or look for local Angel Tree, Blue
Santa, or other charity toy drives in your local area.
To find a food bank near you, visit the Feeding Texas website here.

9

CONVERSATIONS Enterprise News Issue IV 2020

onversationsJULY/AUGUST2016 connections that warm your heart. Even with
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES one person, be open about how you feel.
CREATING POST TRAUMATIC Listen to their feelings.
Happens When 1,259 People Speak? We Listen!
Results of the 2016 VBL Employee Engagement Survey Allow deeper and more meaningful
relationships to form. It seems risky, but
ng Executive Vice President/Chief your co-workers to "I'm glad that we GROWTH real friends emerge when we are vulnerable.
ming organizations Administrative Officer, added, "This review your store's are coming When we feel connected, we become more
loyee engagement survey lets us know what is working, what results, celebrate together as a resilient.
e reason: "None of isn't, and what needs to be changed. It is successes, and
l of us." important for us to listen to the voice of discuss solutions for company related #3. Cultivate gratitude for life.
everyone on our team." areas of to the importance The very thing which breaks us can open us
A major topic of feedback was opportunity. of safety – but we to the joys of life. Rather than focusing on
are not there yet." resentment (“Why me?”), we can shift our
attention to gratitude (“I’m thankful”). Even
r company has used communication. Employees reported What is the Action Plan? By Dan Norris the smallest pleasure can take on special
ather the voice of receiving more leadership messaging We have more activities than space to Director of Training meaning after loss. Take a few minutes in
have over three years about cost control than our Values Based list. Here are brief reviews of several key HOLT Development Services, Inc. your day to think about the things you are
nt Values Based Leadership culture. Mixed with less action steps: grateful for. The results may surprise you –
frequent communication, employees 1. As marked by improving trends, all too often, we unintentionally overlook the
"I have worked for expressed difficulty reconciling some safety is an important focus for all of us. things that make us happy.
Caterpillar and other decisions with our values. We are excited that Jeff Stewart has
Cat dealers and can "Regrettably, we didn't do a good job of joined us as the new Director of Safety #4. Explore new possibilities.
say HOLT handles communicating how we used the and Environmental Culture. He, and There are two ways to spell FEAR: Fear
diversity better than information from last year's survey," our growing safety team, will continue Everything And Run or Face Everything And
any of my previous shared J.K. Baxter, Senior Vice President Rise. Out of loss, there can be gain. Allow
yourself to dream about new opportunities
employers." and explore ideas, interests, and different
ways of living. Don’t just survive – allow
d on the most Machine Sales. "We have recommitted to focus on key improvement areas, yourself to thrive.
We believe this is vital as a team to communicate the value of including ensuring employees have
ent with our Vision, employee feedback and keep everyone proper tooling/safe processes, enhancing #5. Allow time for spiritual development.
up to date on the changes influenced by our culture of peer-to-peer safety A paradox of life is that spiritual doubt can
. your suggestions." coaching, and recognizing groups that be a gateway to deeper faith. Whatever your
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety belief system, take
concerned with concerns voiced in the survey, such as time to pray, reflect,
aren't in alignment reducing security risks at the Irving store. meditate, or just be.
with our values Hardships can reframe
very comment from existential questions
ter J. Holt, Executive about life and purpose.
ral Manager. "Some Spiritual development
can lead to stronger
Centuries ago, the Japanese began creating artopinionsdon't feelings of unity,
Your Local 2. EOC sponsors are committed to Here are five suggestions to create Post contentment, and faith.
Management Team
(LMT) and Like Kintsugi, people
Enterprise are stitched together
ooks at the results. Operations Council – I'm certain from their own
by fixing cracked pottery. Called Kintsugi, itrinnaHoltRichter, partnerwithyouand theyalign." Traumatic Growth: brokenness. What can
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their we do to transform
the broken shards of
(continued back page) our lives into Post
Traumatic Growth?
P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback #1. Focus on personal strength.
At a time when we feel vulnerable, there is
rejoins broken shards with an adhesive mixedP5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News also a sense of strength. Rather than lingering
in doubt by asking “Why” questions (“Why
P12 Customer Experience P13-15 Service Awards did this happen?” “Why isn’t it easier?”),

with precious metals. The brilliant traces of

gold makes the pottery more beautiful and

valuable by incorporating its broken history

into the new design.

This year has been challenging. The broken we can shift our focus to optimistic “I can”

“shards” of our expectations can leave statements (“If I can handle this, I can handle

us frustrated and anxious. Whether the anything!” or “I can figure out a better way

pandemic, unprecedented unemployment, to adapt to this situation!”). This approach

economic downturn, or political division focuses attention on our own personal power

– 2020 has created significant stress. But, to make choices and, over time, reduces

similar to Kintsugi, we can transform and despair.

experience Post Traumatic Growth – using #2. Encourage closer relationships.
the difficulties we face to spur positive For many of us, it is natural to want to pull
change and emerge stronger than before. away from others during traumatic times.

When Tracy Gibson introduced me to this Instead of dreading interaction, focus

research, I learned how my own bitter failures your attention on building/strengthening

and tragedies helped

me grow stronger,

wiser, and happier.

While most of this type

of growth happens

naturally, we can

facilitate it within

ourselves (and help

others) by exploring

beliefs. Introspection,

active listening, and

soliciting/sharing

compassionate

feedback can help

us flourish after

heartache. More often

than not, difficult

roads lead to beautiful

destinations.

10

Issue IV 2020 Enterprise News CONVERSATIONS
snoitasrevno6102TSUGUA/YLUJ

Webster’s words, not mine). That’s right,
a feeling. So prevailing wisdom is that ourSEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
VOTE YOUR CONVICTIONS, future of our country to!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
NOT YOUR CONSCIENCE citizens leave the yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

By Edward Craner, “an emotional state or reaction”? A myriadotsrekrow-ocruoy
Senior Vice President - ew taht dalg m'I" s'erots ruoy weiver feihC/tnediserP eciV evitucexE
Marketing & Strategy sihT" ,dedda ,reciffO evitartsinimdA
gnimoc eraetarbelec ,stluser gni
a sa rehtegotdna ,sesseccus snoitazinagro gnimr
tnemegagne eeyolp
of evidence points to unconscious bias anddetalerynapmocrof snoitulos ssucsid fo enoN" :nosaer el
fo saera
ecnatropmi eht ot ".su fo lla
ew tub – ytefas fo.ytinutroppo

its undue influence when relying on our".teyerehttonera
tahw ,gnikrow si tahw wonk su stel yevrus
si tI .degnahc eb ot sdeen tahw dna ,t'nsi
fo eciov eht ot netsil ot su rof tnatropmi

".maet ruo no enoyreve
saw kcabdeef fo cipot rojam A
detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
gnigassem pihsredael erom gniviecer fo eciov eht rehtag
desaB seulaV ruo naht lortnoc tsoc tuoba
feelings in decision making (you can ask Siri?nalPnoitcAehtsitahW sraey eerht revo evah
ot ecaps naht seitivitca erom evah eW
ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
seeyolpme ,noitacinummoc tneuqerf
emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
rehto dna rallipretaC
.seulav ruo htiw snoisiced nac dna srelaed taC
fo boj doog a od t'ndid ew ,ylbattergeR" seldnah TLOH yas
yek lareves fo sweiver feirb era ereH .tsil
:spets noitca

to support this statement). This bias preys,sdnertgnivorpmiybdekramsA .1
.su fo lla rof sucof tnatropmi na si ytefas

upon our current circumstances and can besahtrawetSffeJtahtdeticxeeraeW
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc naht retteb ytisrevid
a faulty compass when making decisionsdna,eH.erutluClatnemnorivnEdna
",yevrus s'raey tsal morf noitamrofni suoiverp ym fo yna
eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs ".sreyolpme

,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM tsom eht no des
lativ si siht eveileb eW
of this magnitude. A better path? Vote yourevah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa ,noisiV ruo htiw tne
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme .n
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu morf tnemmoc yreve
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy evitucexE ,tloH .J rete
Each election cycle brings the opportunity for responsible “to form a more perfect yas t'nac yllaer I" lacoL ruoY emoS" .reganaM lare
citizens of our great country to take part in an union”? Vote your conscience. To quote a convictions, not your conscience..sroivahebefasetartsnomedyltnetsisnoc ma I snoisiced eht
historical event: the ability to shape outcomes popular Texas phrase, “That’s a bunch of ytefas cificeps sserdda osla lliw yehT htiw denrecnoc maeT tnemeganaM t'nod snoinipo ri
for possibly generations to come. We will bullsheeeeat!” Why? Because words matter. sa hcus ,yevrus eht ni deciov snrecnoc tnemngila ni t'nera dna )TML( .stluser eht ta skool
set a path toward outcomes on topics such .erots gnivrI eht ta sksir ytiruces gnicuder seulav ruo htiw esirpretnE
as our economy, justice system, education, In a world where certain terms are getting
equality, immigration and health care (among redefined to support a narrow view, or where Convictions are formed through ourotdettimmocerasrosnopsCOE .2 niatrec m'I – licnuoC snoitarepO
many important others). Whether or not we influencers have repositioned ideologies
move toward a stronger union based upon our to fit their own orthodoxy, our conscience rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE( tahw hcum yrev er
constitutional republic form of government is is arguably one of our most untrustworthy ".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro
left in the hands of the citizens of the United sources for truth. experiences and what we have discerned)egapkcabdeunitnoc(
States and our right to vote. This is heady kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
stuff. OK...don’t cancel me yet. There is a point to
be made. throughout our life to be foundational truths.sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
So what is the common guidance to citizens sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P
on how to decipher and choose a candidate The human conscience is the “feeling of
obligation to do right or be good” (Miriam They transcend feelings and temporal or

contextual beliefs. A compelling definition

of conviction states: A Conviction is a belief

you are willing to die for. That pretty well

sums it up.

When you cast your ballot in this election or
the next, whether for the local school board
or our nation’s elected officials, filter out the
noise brought about by extreme partisanship,
biased media messages and temporal feelings.
Instead, reflect on the beliefs you are willing
to die for and vote your convictions.

HoltBabies

Meet Oliver Cul Walkinshaw,
born May 27th to the
David Walkinshaw family.
David is an engine sales
representative in San Antonio.

Welcome Addison Lu Dowdy,
born April 21st to Shawn and
Jeremy Dowdy, Data Analyst
2-Irving.

11

CONVERSATIONS Enterprise News Issue IV 2020

onversationsJULY/AUGUST2016 • If the customer questions the $399 charge,
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES A LOOK AT FORT WORTH explain we charge $140 per hour for
labor and the four hours to clean, inspect,
Happens When 1,259 People Speak? We Listen! troubleshoot and quote is a total of $560.
The customer should see the cost benefit
Results of the 2016 VBL Employee Engagement Survey RETAIL PRODUCT SUPPORT: and savings of the package.
PART 2
ng Executive Vice President/Chief your co-workers to "I'm glad that we • If the customer asks about the necessity of
ming organizations Administrative Officer, added, "This review your store's are coming the basic cleaning or Cat Inspect, explain
loyee engagement survey lets us know what is working, what results, celebrate together as a that we must perform these on all machines
e reason: "None of isn't, and what needs to be changed. It is successes, and that come into our shop – the cleaning is
l of us." important for us to listen to the voice of discuss solutions for company related to ensure we can see and inspect the areas
everyone on our team." areas of to the importance of the machine needing repair and the Cat
A major topic of feedback was opportunity. of safety – but we Inspect to find all repairs needed, required
are not there yet." or suggested.

r company has used communication. Employees reported What is the Action Plan? • Explain to the customer that after this is
ather the voice of receiving more leadership messaging We have more activities than space to done, we will provide a quote and photos
have over three years about cost control than our Values Based list. Here are brief reviews of several key By Denise Herrera-Wieters, before we proceed with any work.
nt Values Based Leadership culture. Mixed with less action steps:
frequent communication, employees To ensure clarity, we created a chart to
expressed difficulty reconciling some illustrate when the bundled package Service
"I have worked for decisions with our values. 1. As marked by improving trends, Director of Marketing-MarCom & Charges should be applied and which
Caterpillar and other "Regrettably, we didn't do a good job of safety is an important focus for all of us. conditions do not apply. The chart appears on
Cat dealers and can communicating how we used the We are excited that Jeff Stewart has the next page.
say HOLT handles information from last year's survey," joined us as the new Director of Safety
diversity better than shared J.K. Baxter, Senior Vice President This Fort Worth policy is being implemented
Machine Sales. "We have recommitted and overall feedback from internal and
any of my previous as a team to communicate the value of and Environmental Culture. He, and Customer Experience external customers is positive, which goes
employers." employee feedback and keep everyone our growing safety team, will continue a long way towards one of our goals -
to focus on key improvement areas, transforming our business model to empower
d on the most including ensuring employees have employees to engage with customers in a
We believe this is vital proper tooling/safe processes, enhancing highly impactful manner.
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety
concerned with concerns voiced in the survey, such as
aren't in alignment reducing security risks at the Irving store.
with our values
very comment from
ter J. Holt, Executive

In the last issue of Conversations, weralManager."Some

opinions don't
Your Local machine wash, Cat Inspect, troubleshooting
Management Team
(LMT) and
Enterprise
ooks at the results.

introduced our Fort Worth Retail Producteverymuchwhat
Operations Council – I'm certain 2. EOC sponsors are committed to and quoting for CCE Service Shops in the
(EOC) sponsor will somebody thinks meeting twice annually with their
rinna Holt Richter, partner with you and they align."
(continued back page)
Support Offering (RPSO), an initiative toP2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News north.

meet and exceed the service expectationsP12 Customer Experience P13-15 Service Awards Here is our process flow/scripting to
of our retail customers. This is part two – a introduce our bundled package Service
look at one of the new policies created as a Charges to a new retail customer:
solution to two of the identified conflicts.

A bundled package for Compact Construction Explain the $399 Service Inspection Charge

Equipment (CCE) Shop Service Charges was Customers will ask about costs for shop

created to assist with Conflict #5 – Machine service. It is important we inform of our $399

Washing & CAT Inspect and Conflict #6 – inspection charge for shop service.

Troubleshooting & Quoting. “We charge $399 for Cat Inspect which

With the creation and implementation of includes a visual inspection of your machine,

the bundle package for CCE Shop Service an electronic diagnostic and a fluid check.

Charges, the desired outcome is to eliminate This also includes up to two hours of

confusion for internal and external customers troubleshooting plus a basic cleaning of the

around the costs for these services. Why is area we will be inspecting and working on.

there confusion? Through our research phase, The cleaning is required for contamination

we found cost and process inconsistencies for control. Do you have any questions?”

HIGH 5 Heroes Values in Action Safety Matters

An out-of-town camper broke down in the Marlon Cruz, HOLT Marketing Intern- On October 14, off-duty Texas State
Longview parking lot, and for most of a San Antonio, is leading in technology at Police Captain Mark Phelan, Texas State
week it was under repair. When a replaced HOLT. Marlon created a new phone app Comptroller-Criminal Investigative Division,
part didn’t fix the issue, Cody Massey, Shop for the Retail Customer Experience (RCE) called HOLT CAT’s safety reporting line
Service Technician 3, stayed late after work Maintenance Checklist. The app allows to say that he had been driving behind the
to help. After reviewing the situation, Cody our Retail Sales Associates at each retail HOLT field service truck driven by Tyler
discovered it was just a blown fuse and reset location to send Marlon photos of the RCE Granato, Field Service Tech 3-San Antonio.
of the battery connection to ECM. equipment display, price tags and notes Phelan reports, “I’m driving behind your
on upkeep. If there is a signage need or truck and he is doing a wonderful job,
The stranded motorist was from out of town an issue, they can relay the information to driving at the speed limit and using his turn
trying to get to a family member in the Marlon in the easy-to-use app. It’s so much signals, and doing a great job of obeying
hospital. He expressed extreme gratitude to faster for all and it’s right at their fingertips. the traffic code. I know these calls are for
the entire team but Cody in particular for complaints, but this is a compliment to you
stopping to help. Thank you Marlon for delighting our and your driver.”
internal customers!
Thank you and High 5, Cody, for Well done, Tyler, and thank you for your
demonstrating a caring attitude. commitment to safety in all that you do.

12

Issue IV 2020 CONVERSATIONS

Fort Worth Retail Product Support Service Charges snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN

!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

Standard CCE Machine Repair $399 Service Chargeew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE gni
gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA snoitazinagro gnimr
Warranty Service a sa rehtegot tahw ,gnikrow si tahw wonk su stel yevrus tnemegagne eeyolp
Preventive Maintenance detaler ynapmoc etarbelec ,stluser si tI .degnahc eb ot sdeen tahw dna ,t'nsi fo enoN" :nosaer el
ecnatropmi eht ot dna ,sesseccus fo eciov eht ot netsil ot su rof tnatropmi
If Additional Troubleshooting Required ew tub – ytefas fo rof snoitulos ssucsid ".su fo lla
".tey ereht ton era fo saera ".maet ruo no enoyreve
saw kcabdeef fo cipot rojam A
.ytinutroppo

detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
?nalP noitcA eht si tahW gnigassem pihsredael erom gniviecer fo eciov eht rehtag
No Service Charge. No charge as Cat Inspect provided forot ecaps naht seitivitca erom evah eW desaBseulaVruonahtlortnoctsoctuoba sraeyeerhtrevoevah
yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
seeyolpme ,noitacinummoc tneuqerf
warranty service. :spets noitca emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
,sdnert gnivorpmi yb dekram sA .1 rehto dna rallipretaC
.su fo lla rof sucof tnatropmi na si ytefas .seulav ruo htiw snoisiced nac dna srelaed taC
sah trawetS ffeJ taht deticxe era eW fo boj doog a od t'ndid ew ,ylbattergeR" seldnah TLOH yas
eht desu ew woh gnitacinummoc naht retteb ytisrevid
ytefaS fo rotceriD wen eht sa su denioj ",yevrus s'raey tsal morf noitamrofni suoiverp ym fo yna
dna ,eH .erutluC latnemnorivnE dna
tnediserP eciV roineS ,retxaB .K.J derahs
dettimmocer evah eW" .selaS enihcaM
fo eulav eht etacinummoc ot maet a sa
No Service Charge as Cat Inspect provided in standardeunitnoclliw,maetytefasgniworgruo ".sreyolpme
,saera tnemevorpmi yek no sucof ot
evah seeyolpme gnirusne gnidulcni tsom eht no des
enoyreve peek dna kcabdeef eeyolpme lativ si siht eveileb eW
yb decneulfni segnahc eht no etad ot pu ,noisiV ruo htiw tne

".snoitseggus ruoy .n
PM and can potentially generate additional businessgnicnahne,sessecorpefas/gnilootreporp morf tnemmoc yreve
ytefas reep-ot-reep fo erutluc ruo evitucexE ,tloH .J rete
taht spuorg gnizingocer dna ,gnihcaoc emoS" .reganaM lare
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" lacoL ruoY
ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht maeT tnemeganaM t'nod snoinipo ri
htiw denrecnoc
sa hcus ,yevrus eht ni deciov snrecnoc tnemngila ni t'nera dna )TML(
.erots gnivrI eht ta sksir ytiruces gnicuder seulav ruo htiw esirpretnE

Communicate with customer (in timely manner) the whyotdettimmocerasrosnopsCOE .2 .stluser eht ta skool
rieht htiw yllaunna eciwt gniteem tahw hcum yrev er
)egap kcab deunitnoc( ,rethciR tloH anniro
niatrec m'I – licnuoC snoitarepO
skniht ydobemos lliw rosnops )COE(
dna uoy htiw rentrap
".ngila yeht

and how much. Customer must be notified and authorizekcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

the extra time at $140 per hour. Explain the additional

time needed and why. You may require the assistance

of the Service Manager or Shop Supervisor to relay this

message.

If Customer Refuses Service Charge Explain savings and/or charge actual labor rate at $140
per hour (4 hours at $560)

Miko Roberto is the new Regional Safety team of technicians before her move to from the UAM in Mexico City.
Representative for the Central Region. used.
Miko has held the position of Security In Irving, Darhyl began as a sales
Officer at HOLT and also holds a DPS Shalimar has a BA from Adelphi University coordinator just over a year ago, where she
security manager license. and is currently pursuing a Master’s learned from and collaborated with one of
Degree. HOLT’s highest producing regional sales
A graduate of the University of Texas San teams in the metroplex. She has a BS in
Antonio where he earned a Bachelor of Arts Adriana has been with HOLT for two years communications and a minor in technical
in Criminal Justice, Miko is recognized by as a retail account manager and later as a writing from Tarleton State University.
his peers for his dedication, implementing sales coordinator in the used department.
process improvements in safety, and Adriana has a Bachelor of Architecture Congratulations!
outstanding achievements during his tenure
at HOLT. Congratulations, Miko on your
new position!

Shalimar Moore, Adriana Perez, and
Darhyl Eubank have all joined the Used
Equipment Department as Used Equipment
Sales Representatives.

Shalimar joined HOLT in 2012 as a service
coordinator in the machine division where
she played an integral role in the Dubiski
High School intern program. She was
a customer service coordinator and an
undercarriage shop supervisor, leading a

13

CONVERSATIONS PSD: Healthcare Issue IV 2020

onversationsJULY/AUGUST2016 HOLT performed a site visit within 24 hours “Anthony worked in medical equipment
of notification. Ryan Stoughton, PSD Sales sales and now plays a major role in moving
Healthcare in HOLT’s territory is aNEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES Rep-San Antonio set up the turnkey project HOLT into a stronger position in the
with design and overall packaging, aided by healthcare market. His knowledge of the
Happens Wshigenn1i,2f5i9cPaenoptlepSaperatk?oWfetLhisetenl!ocal economy. In the the installation team led by Ruben Trevino; industry, key players, and purchasing cycles
Results of DFWthe 2016 VBLaEmrpeloaye,e EhngeagaelmtehntcSuarvreey represents almost 15 the project management team led by Bruce means that it didn’t take long for him to
Weidner, PSD Project Manager 3-San show customers where HOLT could provide
Executive Vice President/Chief your co-workers to Antonio; and David Dreier, PSD PSSR-San value,” explained Tom Angotti, EPG
percent of the region’s economic activity,ng Business Manager.
Administrative Officer, added, "This review your store's "I'm glad that we Antonio.
survey lets us know what is working, what results, celebrate are coming Developing long term contacts and trust with
The project decisionmakers in the healthcare industry
successes, and together as a involved a phased has been Anthony’s focus. He’s going out,
discuss solutions for company related turnkey solution providing a value proposition and a solution
areas of to the importance with an existing for their power needs,” said Tom.
opportunity. of safety – but we inventory generator
ming organizations are not there yet." from our San The response has been overwhelming: sales
Antonio yard that doubled in 2020, and promises to at least
one of the largest sectors. In San Antonio,loyeeengagement not only exceeded double again in 2021.
the customer’s
e reason: "None of current needs, “I am grateful for Anthony’s passion and
l of us." but allowed for energy,” said Tom. “He inspires others on
future expansion the team to be more engaged in the business.
the bioscience sector is a large element ofrcompanyhasused within the affected He reaches out for help and advice, to
isn't, and what needs to be changed. It is What is the Action Plan? building. The learn more about the product, and to hold
important for us to listen to the voice of We have more activities than space to install team joint sales calls. He understands he’s still
everyone on our team." list. Here are brief reviews of several key provided high learning, and takes the initiative to improve.
A major topic of feedback was quality installation The reverse has happened, too: his energy
communication. Employees reported services, including hand digging a trench has rubbed off on others, reengaging the
receiving more leadership messaging when a ditch digger couldn’t be utilized, not entire sales team.”
about cost control than our Values Based an easy task by any means.
Leadership culture. Mixed with less Thank you, Anthony, for your excellence
ather the voice of The typical process for a project of this size and commitment to your customers and to
have over three years can take 3-4 months or longer from start HOLT.
to final execution, however, this site was
the city’s healthcare industry, and one outntValuesBased ready for final testing and
frequent communication, employees commissioning inside of
expressed difficulty reconciling some action steps: two weeks, a record. HOLT
decisions with our values. 1. As marked by improving trends, teams work efficiently and
"Regrettably, we didn't do a good job of safety is an important focus for all of us. productively, communicating
We are excited that Jeff Stewart has well with each other and the
"I have worked for customer, with great success,
and exceptional customer
of every six residents is employed in theCaterpillarandother satisfaction and feedback.

Cat dealers and can Healthcare Sales:
say HOLT handles Anthony Wilson
diversity better than communicating how we used the
any of my previous information from last year's survey," joined us as the new Director of Safety HOLT began to focus on
and Environmental Culture. He, and healthcare about 6 years ago,
shared J.K. Baxter, Senior Vice President our growing safety team, will continue hiring Anthony Wilson, PSD
employers." Sales Representative-Irving,
two years ago, pictured right.
d on the most Machine Sales. "We have recommitted to focus on key improvement areas,
as a team to communicate the value of including ensuring employees have
We believe this is vital employee feedback and keep everyone proper tooling/safe processes, enhancing
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
very comment from Your Local the decisions I am They will also address specific safety
ter J. Holt, Executive Management Team concerned with concerns voiced in the survey, such as
ral Manager. "Some (LMT) and aren't in alignment reducing security risks at the Irving store.
opinions don't Enterprise with our values

ooks at the results. Operations Council – I'm certain 2. EOC sponsors are committed to
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their
rinna Holt Richter, partner with you and they align."
(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
P12 Customer Experience P13-15 Service Awards

industry. Further, eight out of the 25 largest
employers in Texas are either hospitals
or research facilities, and three of the top
ten group purchasing organizations for
healthcare facilities nationwide are based
in the DFW area. HOLT’s Power Systems
Division has been successful in tapping into
this growing market providing sales and
customer support for dependable Cat stand-
by power.

Texas Biomedical Research
Institute

The Texas Biomedical Research Institute
(TBRI) in San Antonio is a nationally-
recognized independent research institute
working exclusively on eradicating
infectious diseases. The institute researches
and stores some of the world’s worst
infectious diseases, and therefore keeping
power and containment measures are critical
to their operations. Recently, one of the older
generator systems at the institute failed and
they needed a quick turnaround solution.

14

Issue IV 2020 Personnel CONVERSATIONS

Retirees Barry Hevner snoitasrevno6102TSUGUA/YLUJ
50 Years
Lupe Cavazos Operators’ Corner
21 Years Barry joined HOLT CAT in April 1970, as a SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
Parts Runner for the Machine Service Shop.
Guadalupe “Lupe” Cavazos, pictured During his successful career he held many Did you know that HOLT’s switchboard!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
below, was hired in March 1999 as a roles – Technician, PSSR, Product Support yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
custodian in Weslaco. In 2008 he was Manager – and ultimately became a Machine
promoted to custodian driver. Lupe took Sales Representative in 1994. In each of operators, we like calling them specialtyotsrekrow-ocruoy
pride in maintaining both Weslaco and these roles, Barry contributed to the overall feihC/tnediserP eciV evitucexE
Edinburg facilities. Along with ultimate success of HOLT CAT. His efforts have ew taht dalg m'I"s'erots ruoy weiver
dedication to his job, Lupe was humble, helped the dealership grow market share and gnimoc eraetarbelec ,stluser
honest and very caring toward his peers meet customers’ needs. His experience and a sa rehtegotdna ,sesseccus
and customers. Sadly, Lupe passed away dedication to HOLT and our customers will be
on August 11, shortly following his missed. agents, answer approximately 6,500 to 7,000detalerynapmocrof snoitulos ssucsid
retirement. fo saera
The Holt family congratulates Barry on his ecnatropmi eht ot
We thank Lupe for his commitment to long and successful career and thanks him ew tub – ytefas fo.ytinutroppo
HOLT. Lupe will be greatly missed by all for his dedication and commitment to the
those who worked with him and he will organization. phone calls per month for San Antonio and".teyerehttonera
forever remain in the hearts of his HOLT sihT" ,dedda ,reciffO evitartsinimdA gni
family. tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el

".maet ruo no enoyreve ".su fo lla
saw kcabdeef fo cipot rojam A
detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
Irving? That’s a lot of calls and a lot of people?nalPnoitcAehtsitahW
gnigassem pihsredael erom gniviecer fo eciov eht rehtag
ot ecaps naht seitivitca erom evah eW desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
seeyolpme ,noitacinummoc tneuqerf
– looking for service, parts, and sales – and, inyeklarevesfosweiverfeirberaereH.tsil
:spets noitca
emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
.seulav ruo htiw snoisiced rehto dna rallipretaC
nac dna srelaed taC
fo boj doog a od t'ndid ew ,ylbattergeR" seldnah TLOH yas
many instances not knowing who they want or,sdnertgnivorpmiybdekramsA .1
.su fo lla rof sucof tnatropmi na si ytefas
sah trawetS ffeJ taht deticxe era eW
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc
need to talk to. dna ,eH .erutluC latnemnorivnE dna ",yevrus s'raey tsal morf noitamrofni naht retteb ytisrevid
tnediserP eciV roineS ,retxaB .K.J derahs suoiverp ym fo yna
eunitnoc lliw ,maet ytefas gniworg ruo
".sreyolpme

,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM tsom eht no des
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa
Edie Williams, Switchboard Operator Senior-gnicnahne,sessecorpefas/gnilootreporp enoyreve peek dna kcabdeef eeyolpme lativsisihteveilebeW
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu ,noisiV ruo htiw tne.n
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy
.sroivaheb efas etartsnomed yltnetsisnocyas t'nac yllaer I"
ma I snoisiced eht lacoL ruoY morf tnemmoc yreve
San Antonio, and Gloria Avila, SwitchboardytefascificepssserddaoslalliwyehThtiw denrecnoc maeT tnemeganaM evitucexE ,tloH .J rete
sa hcus ,yevrus eht ni deciov snrecnoctnemngila ni t'nera emoS" .reganaM lare
.erots gnivrI eht ta sksir ytiruces gnicuderseulav ruo htiwdna )TML(
esirpretnE t'nod snoinipo ri
Operator-San Antonio, handle hundreds ofotdettimmocerasrosnopsCOE .2niatrec m'I – licnuoC snoitarepO .stluser eht ta skool

rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE( tahw hcum yrev er
calls each day with a smile. They truly are our)egapkcabdeunitnoc(
".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P

specialty agents, ambassadors, our frontlinesweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

and the first impression our customers have

of HOLT. Thank you, Edie and Gloria for

your people and communication skills,

your customer service focus, and your

organizational skills. Your legendary customer

service keeps us running!

Congratulations to All of HOLT’s Recent Retirees

Retiree Position Store Years
of Service

Enrique G. Chapa Parts Counter Sales 2 Austin 35

David A. Hoes Field Service Technician Cleburne 28

Orlando I. Perez Field Service Supervisor Corpus Christi 39

David Leon Shop Service Technician Fort Worth 19

Leola Durst CSA Administrator Irving 48

Tommy W. Lengefeld Field Service Supervisor Irving 42

Rubin Hernandez Welder Irving 35

William “Scott" Perlet Industry/Market Segment Manager Irving 28

Lenoard Cannon Facilities Lead Technician Irving 23

Michael D. Coolidge Field Service Technician Pflugerville 20

What are Gary R. Neel Parts Manager Pflugerville 18
you thankful
Tommy Murray Director of IT Services Delivery San Antonio 47
for?
Abraham T. Espinosa Lube Maintenance Coordinator San Antonio 42
Send us a line!
Edward Moseley Sales Representative San Antonio 41
[email protected]
Patrick E. Reynolds GM - On-Highway Truck San Antonio 32

Russell H. Gramley Machinist San Antonio 25

Rocky W. Wilson Shop Service Technician San Antonio 22

Henry R. Walther Jr. Warranty Claims Specialist San Antonio 20

Wanda S. Winston Customer Service Coordinator San Antonio 15

F. "Buddy" Branscum Jr. Field Service Technician Tyler 15

Tim Orsak Shop Service Technician Victoria 38

Darin K. Ogden Shop Service Technician Waco 15

Juventino "Tino" Gomez Parts Counter Sales Rep Weslaco 20

15

CONVERSATIONS Values in Action Issue IV 2020

onversationsJULY/AUGUST2016 team went through two days of training and Teamwork and Communication are Key
Job Titles Don’t Stop Customer Service then took off. They worked up 37 deals and
won 12 in just the first 7 days! Nick Neubauer, Petroleum PSSR-Corpus
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES Christi, is known for his over the top
We’re doing so many things we’ve never communication, where he works closely
Happens When 1,259 People Speak? We Listen! Technician-San done before. We thank all of you for working with service to keep the customer updated
through these strange and different times, with changes during a repair. Even the
Jay Miller, Wash RackResults of the 2016 VBL Employee Engagement Survey and for reaching out to others and offering customer noticed.
solutions that work or at least being brave
Antonio recently was approached by anExecutiveVicePresident/Chief enough to give them a try. CUDD Energy Services found a leak on
your co-workers to "I'm glad that we a tractor, which they reported to HOLT
Administrative Officer, added, "This review your store's are coming Success Powering Tarrant County COVID for service. CUDD service techs found
survey lets us know what is working, what results, celebrate together as a Testing Facility that a dual tank was leaking hydraulic
isn't, and what needs to be changed. It is successes, and fluid. Upon inspection, CUDD believed
important for us to listen to the voice of discuss solutions for company related Working with local contractors, engineers, the manufactured weld by the opening
everyone on our team." areas of to the importance and healthcare facilities builds extensive had a hair line crack as they had to utilize
A major topic of feedback was opportunity. of safety – but we goodwill with the local business community. a bucket to collect oil spillage over time.
ng are not there yet." Nowhere has this paid off more than in The tractor needed to be drained and
healthcare for the Power Systems Division. repaired. With all the back and forth, Nick
out-of-town customer who wanted to lookmingorganizations seamlessly coordinated the repair keeping
John Fabrega, PSD Sales Rep-Irving, CUDD advised as to what to do to keep the
loyee engagement regularly supports local governments and downtime from interrupting their work.
e reason: "None of engineering firms in the DFW region. When
Tarrant County began sourcing equipment CUDD’s service line manager, Steve Hertel
at four used 966 wheel loaders. Withoutlofus." to set up Temporary Mobile Covid-19 test sent an email to both Nick and Michael
sites, they reached out to an engineer who Carmona, PSD Shop Supervisor-San
r company has used communication. Employees reported contacted HOLT to discuss the application, Antonio. “Thank you, sir! Has anyone ever
hesitation, Jay jumped on the opportunityatherthevoiceof and provide product information, pricing, told you that you all have excellent customer
receiving more leadership messaging What is the Action Plan? and lead times for power units. The customer service?”
was considering a competitor’s product
have over three years about cost control than our Values Based We have more activities than space to initially but based on the need for reliable We’re thankful for you, Nick, for employing
Leadership culture. Mixed with less generator power, a promised delivery time effective communication and delivering
frequent communication, employees frame, and the engineer’s input, Tarrant legendary customer service.
to show our machines to a huge potentialntValuesBased County purchased the generators from
expressed difficulty reconciling some list. Here are brief reviews of several key HOLT. The facility is a 40 foot by 40 foot “We really appreciate you.”
decisions with our values. action steps: tent with 9 foot walls and a 16 foot peak to
"Regrettably, we didn't do a good job of be used for drive-through COVID testing. Ernie Escamilla, Parts Counter Sales
"I have worked for The new generator provides power to run 2-Corpus Christi, is an invaluable part of
Caterpillar and other several air conditioning units to comfort the team in Corpus Christi. He is always
Cat dealers and can cool the tent and also to power bathroom helping his colleagues and recently got an
facilities. email from John Keogh, Branch Manager-
customer, whether or not a sale is made outsayHOLThandles Texas First Rentals. “You can’t imagine
communicating how we used the 1. As marked by improving trends, This project was only successful because how helpful you are to us,” John wrote, “We
information from last year's survey," safety is an important focus for all of us. of the team effort, working together to really appreciate you.”
shared J.K. Baxter, Senior Vice President We are excited that Jeff Stewart has deliver on our promise to get the generators
joined us as the new Director of Safety to Tarrant County in one week. People Thank you,
and Environmental Culture. He, and responsible for making this project happen Ernie, for
our growing safety team, will continue include Drew Wackerlin, Caterpillar sharing the
diversity better than Sales Rep; Heather Lundy, PSD Sales mutual desire
any of my previous Administration Manager-Irving; Bill to succeed.
Kramer, Project Manager 2-Irving; Ron
of the deal. Jay’s commitment really shinesemployers." Logsdon, Field Service Supervisor 2-Irving;
Machine Sales. "We have recommitted to focus on key improvement areas, and Greg Cline, Field Service Technician
as a team to communicate the value of including ensuring employees have 3-Irving.
employee feedback and keep everyone proper tooling/safe processes, enhancing
d on the most

in times like this pandemic, when we can beWebelievethisisvital
ent with our Vision,
.

short staffed on sales reps that are in store.verycommentfrom

ter J. Holt, Executive
ral Manager. "Some

Thank you, Jay, for your dynamic attitudeopinionsdon't
up to date on the changes influenced by our culture of peer-to-peer safety
your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
Your Local They will also address specific safety
the decisions I am concerns voiced in the survey, such as
reducing security risks at the Irving store.
Management Team concerned with
(LMT) and
aren't in alignment

Enterprise with our values

2. EOC sponsors are committed to
meeting twice annually with their

(continued back page)
ooks at the results.
e very much what

and earning a 10 for legendary customerrinnaHoltRichter,
Operations Council – I'm certain
(EOC) sponsor will somebody thinks
partner with you and
they align."

service!P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback

P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

P12 Customer Experience P13-15 Service Awards

Interns Rock

Ryan Marsh, IT Service Desk Manager,
oversees four interns in San Antonio and
he says they have done a stellar job for
the entire territory. They come into the
office every day and have really helped our
employees while they work from home, as
they transition back to work from their home
offices, and all the regular work that comes
up with a company our size. These young
people have really stepped up and what a
great work experience for them, too! We’re
really fortunate here at HOLT to be able to
bring these students in and expose them to
all sorts of IT issues and then there are the
opportunities they bring to us. We think our
IT department has really exemplified the
value of excellence with these students by
developing superior skills and abilities that
will stay with them for a long time and with
their future careers.

Unconventional Sales Pilot Project Takes
Flight

A pilot sales project in San Antonio is off to
a promising start and exemplifies our value
of being dynamic. Led by J.K. Baxter, Sr.
Vice President-Machine Sales, the newly
formed “deal team,” made up of employees
from Sales, Financial Marketing and the
RAM Group include Kelly Kotara, Harry
Harris, Karissa Freeman, Dusty Pullen,
and Nick Ortiz. This group is working on
quoting sales for 8 of our Machine sales reps
leaving time for our reps to do what they do
best – hit the road and generate sales. The

16

Issue IV 2020 Service Awards CONVERSATIONS

snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN

!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
a sa rehtegot etarbelec ,stluser tahw ,gnikrow si tahw wonk su stel yevrus gni
dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi
detaler ynapmoc fo eciov eht ot netsil ot su rof tnatropmi snoitazinagro gnimr
ecnatropmi eht ot rof snoitulos ssucsid tnemegagne eeyolp
ew tub – ytefas fo fo saera ".maet ruo no enoyreve fo enoN" :nosaer el
".tey ereht ton era saw kcabdeef fo cipot rojam A
.ytinutroppo ".su fo lla
desu sah ynapmoc ru
detroper seeyolpmE .noitacinummoc
​Jaime Espinosa T​ om Flatt?nalP noitcA eht si tahW gnigassem pihsredael erom gniviecer fo eciov eht rehtag
​Larry Aikins ​Keith Boyd ​Richard Bradley J​ oseph Carreon ot ecaps naht seitivitca erom evah eW desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
(15) San Antonio (15) Irving (5) Irving (30) San Antonio yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL
seeyolpme ,noitacinummoc tneuqerf desaB seulaV tne
emos gnilicnocer ytluciffid desserpxe
rof dekrow evah I"
.seulav ruo htiw snoisiced rehto dna rallipretaC
(15) Fort Worth (5) Texarkana:spetsnoitca nac dna srelaed taC
,sdnert gnivorpmi yb dekram sA .1 seldnah TLOH yas
.su fo lla rof sucof tnatropmi na si ytefas naht retteb ytisrevid
sah trawetS ffeJ taht deticxe era eW fo boj doog a od t'ndid ew ,ylbattergeR" suoiverp ym fo yna
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc
",yevrus s'raey tsal morf noitamrofni ".sreyolpme
dna ,eH .erutluC latnemnorivnE dna
eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs tsom eht no des
,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM lativ si siht eveileb eW
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa ,noisiV ruo htiw tne
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu .n
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy morf tnemmoc yreve
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" lacoL ruoY evitucexE ,tloH .J rete
ma I snoisiced eht emoS" .reganaM lare
ytefas cificeps sserdda osla lliw yehT htiw denrecnoc maeT tnemeganaM
sa hcus ,yevrus eht ni deciov snrecnoc tnemngila ni t'nera dna )TML( t'nod snoinipo ri
.erots gnivrI eht ta sksir ytiruces gnicuder seulav ruo htiw esirpretnE .stluser eht ta skool
tahw hcum yrev er
ot dettimmoc era srosnops COE .2 niatrec m'I – licnuoC snoitarepO ,rethciR tloH anniro
rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE(
".ngila yeht dna uoy htiw rentrap
)egap kcab deunitnoc(

​David Garibay C​ harles Gordon ​Brian Gross Louis Korbar K​ evin Kotara kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
(30) Corpus Christi (40) Irving (5) Fort Worth (45) San Antonio sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

R​ onald Logsdon

(15) San Antonio (15) Irving

D​ avid Maynard Steven Moss Felipe Ortiz L​ uis Perez ​Santos Rojas
(30) San Antonio (5) Corpus Christi (5) Corpus Christi (15) San Antonio (20) Corpus Christi

​Agustin Aguilar (5) Waco Service Awards Darryn Long (20) Irving
San Antonio Not Pictured
Steve Albritton (20) Waco Johnathan Matocha (10) Victoria
San Antonio
Justin Alls (10) Irving Dana McConnell (5) San Antonio
San Antonio
Ronnie Atkinson (25) Fort Worth Jason Mendez (5) Weslaco
Irving
Bryan Barfield (30) Texarkana Zach Duran (5) Irving Chris Miron (10) Lewisville
Irving Weslaco
Trey Bean (5) Irving Max Echartea (5) Weslaco Rachel Moody (15) Waco
Longview Irving
Lee Bertram (5) Georgetown Jose Espinoza (5) Irving Ivan Moyeda (5) Eagle Pass
San Antonio San Antonio
Philip Boubel (10) Weslaco Emmanuel Esquivel (5) Weslaco Manrrique Munoz (5) Weslaco
San Antonio San Antonio
Paul Brister (25) San Antonio Alfredo Garcia (15) San Antonio Christopher Neubauer (20) Victoria
Austin Burleson
Daryl Brumfield (15) Longview James Garcia (5) Bridgeport Cesar Pargas (5) San Antonio
Sulphur Springs San Antonio
Chad Bunger (10) San Antonio Rey Garza (5) San Antonio Christopher Patino (30) Fort Worth
San Antonio San Antonio
James Burch (10) Irving Aaron Gibson (10) Irving West Darrell Paull (20) Longview
Victoria San Antonio
Rosemary Calvillo (25) San Antonio Rusty Gramley (10) Georgetown Harvey Polasek (45) San Antonio
San Antonio
Mark Canon (20) Robert Haas (5) Kilgore Kristi Redus (20) San Antonio
Irving West
Hector Cantu (5) Bobby Hardin (40) Will Roberson (10) Irving

Mike Carter (15) Kelly Hebert (5) Emmanuel Rodriguez (5) Irving

Amor Catangal (25) Kevin Hernandez (5) Richard Ross (35) Tyler

Dennis Clark (35) Daniel Herrera (5) Dennis Russ (25) Irving

Raymond Clark (10) Mark Huebert (5) Kim Silvernail (40) Irving

David Collins (20) Cody Jackson (15) Shane Thompson (10) Fort Worth

Daniel Cordova (5) Jeff Kell (35) Rogelio Trevino (40) Edinburg

Mike Crow (30) Douglas Latham (20) Kent Turner (25) San Antonio

Nick Davis (15) Michael Lawrence (10) Ali Verrett (20) Irving

Paul Dentino (20) Juan Lazo (5) Christopher Wade (15) Longview

Dominique Dewalt (5) Robert Wingate (20) Longview

17

onversationsCONVERSATIONS Power Systems Issue IV 2020
JULY/AUGUST 2016
Rental Responds to Disasters 24/7
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

Happens When 1,259 People Speak? We Listen! Cunningham, PSD Rental Manager-San

Over the past 2 years, JoelResults of the 2016 VBL Employee Engagement Survey

Antonio, hasExecutiveVicePresident/Chief been developingyourco-workersto a regional and national approach to
Administrative Officer, added, "This review your store's "I'm glad that we
survey lets us know what is working, what results, celebrate are coming
isn't, and what needs to be changed. It is successes, and together as a
important for us to listen to the voice of discuss solutions for
everyone on our team." areas of company related
A major topic of feedback was opportunity. to the importance
ng of safety – but we
are not there yet."
HOLT’s rental business by developing relationships with Texas-mingorganizations

loyee engagement
e reason: "None of

based firms with larger territories and locations across the country.lofus."

r company has used communication. Employees reported
Using the Cat dealer network, available generators can be movedatherthevoiceof
receiving more leadership messaging What is the Action Plan?

have over three years about cost control than our Values Based We have more activities than space to
Leadership culture. Mixed with less
frequent communication, employees
into service anywhere in the U.S. at the request of a HOLT customer,ntValuesBased
expressed difficulty reconciling some list. Here are brief reviews of several key
decisions with our values. action steps:
"Regrettably, we didn't do a good job of
"I have worked for
Caterpillar and other
Cat dealers and can

even outside of our territory. In the same way, HOLT lends itssayHOLThandles
communicating how we used the 1. As marked by improving trends,
information from last year's survey," safety is an important focus for all of us.
shared J.K. Baxter, Senior Vice President We are excited that Jeff Stewart has
joined us as the new Director of Safety
and Environmental Culture. He, and
our growing safety team, will continue
diversity better than
any of my previous

equipment when disasters strike, wherever they occur.employers."
Machine Sales. "We have recommitted to focus on key improvement areas,
d on the most as a team to communicate the value of including ensuring employees have
We believe this is vital employee feedback and keep everyone proper tooling/safe processes, enhancing
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety “We’ve been working
your suggestions." coaching, and recognizing groups that with other dealers
. "I really can't say consistently demonstrate safe behaviors. through social media
very comment from Your Local They will also address specific safety
ter J. Holt, Executive the decisions I am concerns voiced in the survey, such as
ral Manager. "Some reducing security risks at the Irving store.
opinions don't Management Team concerned with 2. EOC sponsors are committed to
ooks at the results. (LMT) and
aren't in alignment

Enterprise with our values

Operations Council – I'm certain
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their
rinna Holt Richter, partner with you and they align." such as LinkedIn,
(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback letting them know that
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
P12 Customer Experience P13-15 Service Awards

we have a large rental

fleet with professional

support ready to help,”

said Joel. Nonetheless,

in early 2020 with the

oil market sagging and

COVID threatening,

projects went on hold basic necessities to those without power. HOLT helped local power
companies get up and running with expertise and testing, too.
and PSD rental goals
PSD Rental teams worked 24 hours a day for months. While 100
went unfulfilled. percent of the rental units were out, HOLT rented over 250 percent
of its inventory by using equipment from other dealers.
California’s wildfires
provided the first “Our success is always about people. While some of our team is
chance to help when young, with the right values and willingness to learn, we made it
Quinn Cat needed generators to power a Del Monte processing plant happen. We’re selling safety and success, putting the customer’s
in southern California, and to support local utilities. When hurricane mind at ease that we’re the ones who will make sure they can keep
season hit in July, things changed dramatically. “For the first time operating. Our customers know that we will answer the phone at 2
ever, our rental lot was cleared out. There was nothing left, and am, and that while we may not have all the answers, that we won’t
we faced the biggest month in the history of our team,” said Joel. stop working until we have one,” explained Joel.
Hurricanes Hanna in July, followed by Laura in August, then Delta
in October brought an extraordinary need for power rental support. Other recent successes include national service agreements with
Through the Cat dealer network and at the request of Fabick Cat companies such as Costco, and Valero Energy, as well as regional
and ERS Cat, HOLT generators moved in and powered hospitals, customers such as the Christus Spohn hospital system.
banks, supermarkets, utility companies, and institutions such as
Fort Polk. Two tow-behind generators even made their way to Congratulations to Joel and his team, including Todd Matuska, PSD
Alexandria, LA to power small convenience stores providing gas and Major Accounts Rep-Irving; Connie Zaiontz, PSD Rental Admin
Manager-San Antonio; Sean Reiter, PSD Sales Representative-
Corpus Christi; Bana Dominick, PSD Sales Representative-San
Antonio; David Walkinshaw, PSD Sales Representative-San
Antonio; Christopher Dimock, PSD Sales Representative-Irving;
Richard Miller, Sales Representative-Irving; Darrell Paull, PSD
Sales Representative-Longview; Eric Guerrero, PSD Rental Fleet
Technician 1-Irving; Jose Segura, PSD Rental Fleet Technician
1-Irving; Martin Vargas, Rental Fleet Technician 1-San Antonio;
and Gabriel Flores, Rental Fleet Technician 1-San Antonio, for
embodying all of the values that make HOLT great.

18