HOLT Conversations - Issue I - 2020

conversationsCONVERSATIONSJULY/AUGUST2016
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

N E W S F O R H O LT ® E M P L OY E E S A N D T H E I R FA M I L I E S

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initiative gFooar olvse,r 2o5 yfefaersr, eoudr coimnpsaingy hhats.used communication. Employees reported
various surveys to gather the voice of receiving more leadership messaging What is the Action Plan?

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of data in our current Values Based Leadership culture. Mixed with less list. Here are brief reviews of several key
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(continued back page)

INSIDEand the investment weP2hSaafevtyePm3 GaetdtoeKnsohwoCowrinsnatahned PdeteersJ.irPe4 Mtoost sInutecrecstiengePde.rsoTn h| GiosGreen | Throwback

gives us a grTeHaISt IfSoSUuEndPPa51t2TiaColuenstoofmtToewroEp|xTprheorreiveeniTcdehinePg1s3r-te1o5nKSnteoarwvlicePa6An-w10darLdouscasl eNedwsePq10uHiOpLmT Baebniest P11 Enterprise News

throughout the DFW market.”

Steve Wilson, Regional Parts Manager-Irving, described his team’s
adoption of an old practice with a twist. “We took the idea of a job box – something for
our ag customers – assembled with fast moving parts for our paving customers. It has
sensors, screen, filter, and other parts. The box is readily available and small enough so
that the customer can put it in the back of their truck. If something breaks down they have

continued on page 18

Issue I 2020 We hope you enjoy this issue.
Thank you for doing a phenomenal
INSIDE THIS ISSUE job of taking care of our customers,

P2 Safety News your family and our community.
P3 Owners’ Message Stay safe and healthy.
P4-5 Features
P6-12 Local News
P13 High 5 Heroes
P14 Customer Experience
P15 Enterprise News
P16-17 Enterprise News /Wellness
P18-21 Babies/Retirees
P22-23 Service Awards

CONVERSATIONS Safety News Issue I 2020

onversationsJULY/AUGUST2016 employees overwhelmingly responded last
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES year, rising to the occasion and achieving
extraordinary results. Injury incidents were
Happens When 1,259 People Speak? We Listen! reduced by over 60%, severity incidents
where employees lost days away from work
Results of the 2016 VBL Employee Engagement Survey STICK TO YOUR GOALS declined by 63% and lost workdays from
injury were down by 73%.
Executive Vice President/Chief your co-workers to "I'm glad that we While we narrowly missed our goal, it
Administrative Officer, added, "This review your store's are coming is important that we have one. It was
ng survey lets us know what is working, what results, celebrate together as a By Jeff Stewart, still a banner year, one everyone should
isn't, and what needs to be changed. It is successes, and be proud of. Three years ago it seemed
ming organizations important for us to listen to the voice of discuss solutions for company related nearly impossible to achieve this much.
loyee engagement everyone on our team." areas of to the importance Congratulations!
e reason: "None of A major topic of feedback was opportunity. of safety – but we
l of us." communication. Employees reported are not there yet."
r company has used
ather the voice of receiving more leadership messaging What is the Action Plan?
have over three years about cost control than our Values Based
nt Values Based Leadership culture. Mixed with less We have more activities than space to Director of Safety
frequent communication, employees list. Here are brief reviews of several key & Environmental Culture
"I have worked for expressed difficulty reconciling some action steps:
Caterpillar and other decisions with our values. 1. As marked by improving trends,
Cat dealers and can "Regrettably, we didn't do a good job of safety is an important focus for all of us.
say HOLT handles communicating how we used the We are excited that Jeff Stewart has
diversity better than joined us as the new Director of Safety
any of my previous information from last year's survey,"
and Environmental Culture. He, and
shared J.K. Baxter, Senior Vice President our growing safety team, will continue
employers."

d on the most Machine Sales. "We have recommitted to focus on key improvement areas,
We believe this is vital as a team to communicate the value of including ensuring employees have
ent with our Vision, employee feedback and keep everyone proper tooling/safe processes, enhancing
up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety
concerned with concerns voiced in the survey, such as
aren't in alignment reducing security risks at the Irving store.
with our values 2. EOC sponsors are committed to
meeting twice annually with their
very comment from Your Local – I'm certain In 2019, HOLT established the most
ter J. Holt, Executive Management Team somebody thinks
ral Manager. "Some (LMT) and
opinions don't Enterprise
ooks at the results. Operations Council
(EOC) sponsor will
Benjamin Mays once stated that, “Theeverymuchwhat
rinna Holt Richter, partner with you and they align."
(continued back page) aggressive goals in our history to protect
tragedy of life doesn’t lie in not reachingP2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback

P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News employees and reduce injuries. The

your goal. The tragedy lies in having noP12 Customer Experience P13-15 Service Awards

goals to reach.” I believe that Mr. Mays is foundation of the plan, which began several

politely articulating that life without goals is years earlier, involved implementing critical

rather unfulfilling, comparable to captaining policy, procedures and initiatives, all with

a rudderless ship. targeted expectations designed to fit together

Employee health and well-being is the as a jigsaw puzzle. Piece by piece, slowly
singular most important goal in our but surely, the company began to chisel away
organization. Nothing is more fulfilling than at those underlining issues most prevalent as
sending everyone home, each evening, safely causal factors in our incidents.

to their families. The success of our safety With significant improvements in

journey lies in our ability to navigate choppy 2017 and 2018, we were on the cusp

seas, develop and sustain achievable goals. of a considerable breakthrough. HOLT

DO YOU HAVE A GREAT Congratulations to HOLT Stores with Zero
STORY IDEA FOR Recordable Safety Incidents in 2019
CONVERSATIONS?
Bridgeport Burleson Edinburg
Send story suggestions to Cleburne Corpus Christi Fort Worth
[email protected] Cleburne PSD Irving Irving
Corpus Christi PSD Laredo Longview
Editorial Board: Eagle Pass Lewisville Pflugerville
Michelle Allen Edinburg North Little Elm San Antonio
Sabine Fritz Irving PSD San Antonio Tradesman Waco
Denise Herrera-Wieters Irving West San Marcos San Antonio
Kilgore PSD Three Rivers Houston
Writer: Shelley Galbraith Laredo Tyler Irving
Design: Wall Media Designs Lewisville Victoria
North Dallas San Antonio
© 2020 HOLT CAT Pflugerville Grand Prairie
Sonora
Texarkana
Victoria PSD
Weslaco

2

Issue I 2020 Owners’ Message CONVERSATIONS

CONEXPO 2020: HOLT snoitasrevno6102TSUGUA/YLUJ
MANUFACTURING FORGES A SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
REPUTATION
!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
By Peter J. Holt, CEO and yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
General Manager
ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
a sa rehtegot etarbelec ,stluser tahw ,gnikrow si tahw wonk su stel yevrus gni
dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi snoitazinagro gnimr
detaler ynapmoc fo eciov eht ot netsil ot su rof tnatropmi tnemegagne eeyolp
ecnatropmi eht ot rof snoitulos ssucsid fo enoN" :nosaer el
ew tub – ytefas fo fo saera ".maet ruo no enoyreve
".tey ereht ton era saw kcabdeef fo cipot rojam A ".su fo lla
.ytinutroppo

detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
?nalP noitcA eht si tahW gnigassem pihsredael erom gniviecer fo eciov eht rehtag
desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
ot ecaps naht seitivitca erom evah eW ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
yek lareves fo sweiver feirb era ereH .tsil seeyolpme ,noitacinummoc tneuqerf
rof dekrow evah I"
:spets noitca emos gnilicnocer ytluciffid desserpxe rehto dna rallipretaC
,sdnert gnivorpmi yb dekram sA .1 .seulav ruo htiw snoisiced nac dna srelaed taC
.su fo lla rof sucof tnatropmi na si ytefas seldnah TLOH yas
sah trawetS ffeJ taht deticxe era eW fo boj doog a od t'ndid ew ,ylbattergeR" naht retteb ytisrevid
ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc
",yevrus s'raey tsal morf noitamrofni suoiverp ym fo yna
dna ,eH .erutluC latnemnorivnE dna
eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs
".sreyolpme

,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM tsom eht no des
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
yb decneulfni segnahc eht no etad ot pu .n
ytefas reep-ot-reep fo erutluc ruo ".snoitseggus ruoy morf tnemmoc yreve
taht spuorg gnizingocer dna ,gnihcaoc evitucexE ,tloH .J rete
In 1892 my great great grandfather had a dream.sroivahebefasetartsnomedyltnetsisnocyas t'nac yllaer I" emoS" .reganaM lare
ytefas cificeps sserdda osla lliw yehTma I snoisiced ehtlacoL ruoY
sa hcus ,yevrus eht ni deciov snrecnochtiw denrecnocmaeT tnemeganaM t'nod snoinipo ri
.erots gnivrI eht ta sksir ytiruces gnicudertnemngila ni t'nera .stluser eht ta skool
ot dettimmoc era srosnops COE .2seulav ruo htiw dna )TML( tahw hcum yrev er
rieht htiw yllaunna eciwt gniteem esirpretnE
niatrec m'I – licnuoC snoitarepO
skniht ydobemos lliw rosnops )COE(

".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro
to revolutionize the world of mobility. Holt)egapkcabdeunitnoc(
kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P

sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
Manufacturing Co. was born in Stockton, CAsdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

which later merged with CL Best Co. in Illinois

to create what is now known as Caterpillar Inc,

the largest equipment manufacturer in the world

today.

At CONEXPO this year we were able to honor
this legacy of innovation by showing off the
rebirth of Holt Manufacturing! I am incredibly
proud of and immensely grateful for the HOLT
team.

This is how reputations are forged.

3

CONVERSATIONS
FeaturesJULY/AUGUST2016 Issue I 2020
onversationsNEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES
The Most Interesting Person at HOLT

Happens When 1,259 People Speak? We Listen! He’s making it possible for everyone to be outside.
Results of the 2016 VBL Employee Engagement Survey

Executive Vice President/Chief your co-workers to
Administrative Officer, added, "This review your store's "I'm glad that we
ng results, celebrate are coming
ming organizations successes, and together as a
loyee engagement discuss solutions for company related
e reason: "None of areas of to the importance
l of us." opportunity. of safety – but we
survey lets us know what is working, what are not there yet." In 2012, he started the Serve Outdoors Texas
isn't, and what needs to be changed. It is Hill Country Chapter with encouragement
from his wife Suzi, daughter Tara, son
Darrel Schacht, Service Writer, Texas Firstimportantforustolistentothevoiceof Braeden, and the Matagorda Chapter
President Drew McGinnes. The chapter
everyone on our team." hosts an annual banquet, attended by 80
people the first year. Darrel said that they are
Rentals-San Marcos, is the most interestingAmajortopicoffeedbackwas expecting over 700 people to attend the 2020
r company has used communication. Employees reported event, which is rescheduled for July 18th at
ather the voice of receiving more leadership messaging What is the Action Plan? the New Braunfels Civic Center.
have over three years
nt Values Based person at HOLT. Darrel, who is disabled,aboutcostcontrolthanourValuesBased We have more activities than space to “We also do community service projects, and
Leadership culture. Mixed with less list. Here are brief reviews of several key donate ground venison to local children’s
"I have worked for frequent communication, employees homes. We delivered over 1,000 pounds of
Caterpillar and other venison this past season,” adds Darrel. Last
Cat dealers and can loves the outdoors and wanted to shareexpressed difficulty reconciling some year the organization donated over $30,000
say HOLT handles to local charities and organizations.
diversity better than decisions with our values.
"Regrettably, we didn't do a good job of Serve Outdoors is a nonprofit organization
that assists disabled individuals, veterans,
this passion with other people who havecommunicatinghowweusedthe wounded warriors, youth, special needs
action steps: folks, and seniors to experience the outdoors
1. As marked by improving trends, on hunting and fishing adventures.
safety is an important focus for all of us.
We are excited that Jeff Stewart has
joined us as the new Director of Safety
information from last year's survey,"
shared J.K. Baxter, Senior Vice President

disabilities. He joined the Serve OutdoorsMachineSales."Wehaverecommitted
any of my previous and Environmental Culture. He, and
employers." our growing safety team, will continue
to focus on key improvement areas,
d on the most as a team to communicate the value of
We believe this is vital employee feedback and keep everyone
ent with our Vision,
Matagorda Bay Chapter in 2006 and helduptodateonthechangesinfluencedby
. your suggestions." including ensuring employees have
very comment from proper tooling/safe processes, enhancing
ter J. Holt, Executive our culture of peer-to-peer safety
ral Manager. "Some coaching, and recognizing groups that
opinions don't Your Local "I really can't say
ooks at the results. the decisions I am
youth hunts under the Matagorda Chapter inManagementTeamconcerned with
aren't in alignment
(LMT) and with our values
Enterprise
– I'm certain
Comal County.Operations Council
consistently demonstrate safe behaviors.
They will also address specific safety
concerns voiced in the survey, such as
reducing security risks at the Irving store.
2. EOC sponsors are committed to
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their
rinna Holt Richter, partner with you and they align."
(continued back page)
“I am very passionate about this organizationP2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
because I have a physical disability and loveP12 Customer Experience P13-15 Service Awards

the outdoors, but it is difficult to get around

outdoors.” Darrel shared, “Our volunteers

make it possible for people with disabilities

to experience outdoor activities. Our chapter

has a pontoon boat that we modified with

wider gates to accommodate people with

wheelchairs. We also have a track chair, a

power wheelchair with tracks, to make it

easier for wheelchair patrons to cross grassy

fields.”

Pick Up The Pace Challenge Team Winners

Congratulations to everyone who participated in the
Pick Up The Pace Challenge, encouraging participants
to achieve step count goals that increased each week
over six weeks. HOLT employees participated in great
numbers, with a combined step count of over 33 million
steps taken by all 18 teams! The average participant
logged more than 288,000 steps!

Individuals participating on the top 5 finishing teams
were awarded with a Total Wellness gym bag and water
bottle to help them continue their journey to a healthy
lifestyle. Well done!

Top Teams:

Cleburne Sole Steppers – Cleburne (Parts)
Walk the Plank – San Antonio (Oil Lab)
Hot Steppin’ – Austin (Parts)
Kickin’ Rocks – San Antonio (Service – Machine Shop)
All in Your Pace – Corpus Christi (Parts)

4

Issue I 2020 Features CONVERSATIONS

Home Work Bobby Andrews snoitasrevno6102TSUGUA/YLUJ
Field Tech 6 - Sonora
Working from home? Struggling a little? 21.5 Years of Service Tale of Two
You’re not alone! SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
Marco Rueda
It’s not easy to make the shift to working Parts Manager - !netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
from home if you’ve not done it before.
Try these ideas to help: Eagle Pass Here we have a tale of two; not so diyfefvreuSrtenenmetgafgrnoE emeyolpmmEeLBVo6r102 eht fo stluseR
2 Years of Service
1. Maintain regular hours, just as you did ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
at the office. s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
tahw ,gnikrow si tahw wonk su stel yevrus
2. Set a routine. Get up, get ready for etarbelec ,stluser
work, just as you would if you were you. Look below and search for clues. Can you tell whoseewtahtdalgm'I" gni
leaving home. gnimoc era

3. Set up a dedicated work space, a sa rehtegot dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi snoitazinagro gnimr
and step away when you want to do rof snoitulos ssucsid fo eciov eht ot netsil ot su rof tnatropmi tnemegagne eeyolp
something personal. tale is whose? Answers on page 14. detalerynapmoc fo enoN" :nosaer el
ecnatropmi eht ot fo saera ".maet ruo no enoyreve
4. Set rules for people you’re sharing .ytinutroppo saw kcabdeef fo cipot rojam A ".su fo lla
your space with. You need focus! ew tub – ytefas fo

5. Take regular breaks. That’s easy at ".tey ereht ton era
home, right?
detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
6. Stay in touch, with your colleagues gnigassem pihsredael erom gniviecer fo eciov eht rehtag
and friends to feel less isolated. desaB seulaV ruo naht lortnoc tsoc tuoba
1) What is your favorite current or all-time song??nalPnoitcAehtsitahW sraey eerht revo evah
Wellness Tip ot ecaps naht seitivitca erom evah eW desaB seulaV tne
yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL
Wash your hands, ya filthy animals! One a) Silver Wings :spets noitca seeyolpme ,noitacinummoc tneuqerf rof dekrow evah I"
of the easiest and most effective ways b) Given to Fly by Pearl Jam emos gnilicnocer ytluciffid desserpxe rehto dna rallipretaC
to maintain hygiene and stop the spread ,sdnert gnivorpmi yb dekram sA .1 nac dna srelaed taC
of germs is handwashing. The CDC .su fo lla rof sucof tnatropmi na si ytefas .seulav ruo htiw snoisiced seldnah TLOH yas
recommends scrubbing your hands for at fo boj doog a od t'ndid ew ,ylbattergeR" naht retteb ytisrevid
least 20 seconds, or about the time it takes sah trawetS ffeJ taht deticxe era eW eht desu ew woh gnitacinummoc
to sing “Happy Birthday” twice. “Happy ytefaS fo rotceriD wen eht sa su denioj
Birthday” not your jam? Try singing the dna ,eH .erutluC latnemnorivnE dna ",yevrus s'raey tsal morf noitamrofni suoiverp ym fo yna
choruses of these popular songs instead: tnediserP eciV roineS ,retxaB .K.J derahs
2) What is the best vacation you’ve been on?eunitnoclliw,maetytefasgniworgruo dettimmocer evah eW" .selaS enihcaM ".sreyolpme
Prince, “Raspberry Beret” ,saera tnemevorpmi yek no sucof ot fo eulav eht etacinummoc ot maet a sa
Beyoncé, “Love on Top” evah seeyolpme gnirusne gnidulcni tsom eht no des
Dolly Parton, “Jolene” gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme lativ si siht eveileb eW
Toto, “Africa” a) Nassau, Bahamas ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu ,noisiV ruo htiw tne
Lizzo, “Truth Hurts”
Eminem, “Lose Yourself” taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy .n
Belinda Carlisle, “Heaven on Earth” b) Colorado - hunting or fishing.sroivahebefasetartsnomedyltnetsisnoc yas t'nac yllaer I" morf tnemmoc yreve
Culture Club, “Karma Chameleon” ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht lacoL ruoY evitucexE ,tloH .J rete
sa hcus ,yevrus eht ni deciov snrecnoc htiw denrecnoc maeT tnemeganaM emoS" .reganaM lare
What’s your favorite song to sing while .erots gnivrI eht ta sksir ytiruces gnicuder tnemngila ni t'nera
washing your hands? For more information seulav ruo htiw dna )TML( t'nod snoinipo ri
about proper handwashing and preventing esirpretnE
the spread of germs, visit ww.cdc.gov/ 3) What is something that you think everyone should dootdettimmocerasrosnopsCOE .2 .stluser eht ta skool
handwashing rieht htiw yllaunna eciwt gniteem tahw hcum yrev er
)egap kcab deunitnoc( ,rethciR tloH anniro
niatrec m'I – licnuoC snoitarepO
skniht ydobemos lliw rosnops )COE(
dna uoy htiw rentrap
".ngila yeht

at least once in their life? kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
a) Go fly fishing sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

b) Go on an adventure, do something on a vacation that

is out of your regular norm

4) What is your favorite meal?
a) Homemade chicken soup
b) Steak and potato

5) What is an item on your bucket list?
a) Fishing in Alaska; the best is yet to come.
b) Learning to play an instrument

6) What’s a fun fact about you?
a) I love all types of cheese
b) I love to be out exploring nature and enjoy spending
time with my ranch animals

“The As B.D. Holt often said...

best is yet to come.”
BCeontChgeaermanfptwiuyrloolhsayuittceipofheinenaiJstrdnseadtortoprhWnpyCiestPIioNanoprdelshaaymnrstaRoeaIsCekicAle,htothMhfanioanelvrlbHeetpwahnrOarsiigsnLgaPeTnietos:iionsldnanuguussefmet@fhlkoebe,hfebsoClraaplotsagocntn!uavcdsteo.ecprnosaotamerfatsirogte!rntaisrpe?hd in

5

CONVERSATIONS Local News Issue I 2020

onversationsJULY/AUGUST2016 North Dallas

NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

San AntonioHappens When 1,259 People Speak? We Listen!

Results of the 2016 VBL Employee Engagement Survey

ng Executive Vice President/Chief your co-workers to "I'm glad that we
Administrative Officer, added, "This review your store's are coming
ming organizations survey lets us know what is working, what results, celebrate together as a
loyee engagement isn't, and what needs to be changed. It is successes, and
e reason: "None of important for us to listen to the voice of discuss solutions for company related
l of us." everyone on our team." areas of to the importance
r company has used opportunity. of safety – but we
ather the voice of A major topic of feedback was are not there yet."
have over three years communication. Employees reported
nt Values Based receiving more leadership messaging What is the Action Plan?
about cost control than our Values Based We have more activities than space to
"I have worked for Leadership culture. Mixed with less list. Here are brief reviews of several key
Caterpillar and other frequent communication, employees action steps:
Cat dealers and can expressed difficulty reconciling some 1. As marked by improving trends,
say HOLT handles decisions with our values. safety is an important focus for all of us.
diversity better than We are excited that Jeff Stewart has
any of my previous "Regrettably, we didn't do a good job of joined us as the new Director of Safety
communicating how we used the and Environmental Culture. He, and
employers." information from last year's survey," our growing safety team, will continue
shared J.K. Baxter, Senior Vice President to focus on key improvement areas,
d on the most Machine Sales. "We have recommitted including ensuring employees have
We believe this is vital as a team to communicate the value of proper tooling/safe processes, enhancing
ent with our Vision, employee feedback and keep everyone our culture of peer-to-peer safety
up to date on the changes influenced by coaching, and recognizing groups that
. your suggestions." consistently demonstrate safe behaviors.
very comment from "I really can't say They will also address specific safety
ter J. Holt, Executive Your Local concerns voiced in the survey, such as
ral Manager. "Some the decisions I am reducing security risks at the Irving store.
opinions don't 2. EOC sponsors are committed to
ooks at the results. Management Team concerned with meeting twice annually with their
e very much what (LMT) and
rinna Holt Richter, aren't in alignment (continued back page)

Enterprise with our values

Operations Council – I'm certain
(EOC) sponsor will somebody thinks
partner with you and they align."

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
P12 Customer Experience P13-15 Service Awards

Above: Texas First Rentals North Dallas enjoys Thanksgiving dinner
together. Submitted by Caleb Duello

At right: Dessert contest entries from the San Antonio Thanksgiving
celebration. Submitted by Denise Wieters

San Antonio

The Jingle Bell 5K Run brought out more than 250 runners and their
families to celebrate wellness at HOLT headquarters. Additionally, the
event gathered 275 toys, 20 bikes, and $3,660 in donations for Toys
for Tots and the Reindeer Brigade. Chad Reutzel, Sr. IT Systems
Administrator-San Antonio, and Meg Paulus, Venture Partner-HOLT
Ventures, took the top honors for men and women, respectively.

Above, Ryan Perez, son of Jennifer Perez, Sales Support Coordinator
2-San Antonio, and her husband Ryan, and grandson of Kristi Redus,
Credit and Collections Rep. 1-San Antonio, has his picture taken during
holiday festivities.

6

Issue I 2020 Local News CONVERSATIONS

Tyler snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
The brainchild of Jake Kramer,
Lead Technician, and Ginny !netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
Ledyard, Service Coordinator-2, yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
HOLT CAT Tyler entered the
Tyler Christmas parade, put on by ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE gni
the local chapter of Rotary Club. gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
There were 110 parade entries a sa rehtegot tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
with several thousand people in etarbelec ,stluser si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
attendance. As the only heavy detaler ynapmoc dna ,sesseccus fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el
equipment dealer participating, it ecnatropmi eht ot
brought great marketing value. The ew tub – ytefas fo rof snoitulos ssucsid ".maet ruo no enoyreve ".su fo lla
entire Tyler store helped Jake, who ".tey ereht ton era fo saera desu sah ynapmoc ru
volunteered his time after work. saw kcabdeef fo cipot rojam A
Jake also drove the equipment in .ytinutroppo detroper seeyolpmE .noitacinummoc fo eciov eht rehtag
the parade. Submitted by Jake Giebel gnigassem pihsredael erom gniviecer sraey eerht revo evah
?nalP noitcA eht si tahW desaB seulaV ruo naht lortnoc tsoc tuoba
ot ecaps naht seitivitca erom evah eW desaB seulaV tne
yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL
seeyolpme ,noitacinummoc tneuqerf rof dekrow evah I"
:spets noitca emos gnilicnocer ytluciffid desserpxe rehto dna rallipretaC
,sdnert gnivorpmi yb dekram sA .1 nac dna srelaed taC
.su fo lla rof sucof tnatropmi na si ytefas .seulav ruo htiw snoisiced seldnah TLOH yas
sah trawetS ffeJ taht deticxe era eW naht retteb ytisrevid
ytefaS fo rotceriD wen eht sa su denioj fo boj doog a od t'ndid ew ,ylbattergeR" suoiverp ym fo yna
dna ,eH .erutluC latnemnorivnE dna eht desu ew woh gnitacinummoc
eunitnoc lliw ,maet ytefas gniworg ruo ",yevrus s'raey tsal morf noitamrofni ".sreyolpme
,saera tnemevorpmi yek no sucof ot tnediserP eciV roineS ,retxaB .K.J derahs
evah seeyolpme gnirusne gnidulcni dettimmocer evah eW" .selaS enihcaM tsom eht no des
gnicnahne ,sessecorp efas/gniloot reporp fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy .n
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" morf tnemmoc yreve
lacoL ruoY evitucexE ,tloH .J rete
ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht emoS" .reganaM lare
sa hcus ,yevrus eht ni deciov snrecnoc
.erots gnivrI eht ta sksir ytiruces gnicuder htiw denrecnoc maeT tnemeganaM t'nod snoinipo ri
dna )TML( .stluser eht ta skool
ot dettimmoc era srosnops COE .2 tnemngila ni t'nera tahw hcum yrev er
rieht htiw yllaunna eciwt gniteem ,rethciR tloH anniro
seulav ruo htiw esirpretnE
)egap kcab deunitnoc(
niatrec m'I – licnuoC snoitarepO
skniht ydobemos lliw rosnops )COE(
".ngila yeht dna uoy htiw rentrap

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

San Marcos

In early December the Texas First
Rentals San Marcos team and families
celebrated Christmas together.
Submitted by Don Myrick

Laredo

The Texas First Rentals Laredo team partnered
with the Laredo Police Department for their
toy drive, Operation Blue Santa, which serves
almost 2,000 children in the Laredo area.
Laredo PD has been conducting this program
for 25 years. We are grateful for everyone’s
involvement in this commmunity program.
Submitted by Colin Martin

7

CONVERSATIONS Local News Issue I 2020

onversationsJULY/AUGUST2016

NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

Happens When 1,259 People Speak? We Listen!
Results of the 2016 VBL Employee Engagement Survey

ng Executive Vice President/Chief your co-workers to "I'm glad that we
Administrative Officer, added, "This review your store's are coming
ming organizations survey lets us know what is working, what results, celebrate together as a
loyee engagement isn't, and what needs to be changed. It is successes, and
e reason: "None of important for us to listen to the voice of discuss solutions for company related
l of us." everyone on our team." areas of to the importance
r company has used opportunity. of safety – but we
ather the voice of A major topic of feedback was are not there yet."
have over three years communication. Employees reported
nt Values Based receiving more leadership messaging What is the Action Plan?
about cost control than our Values Based We have more activities than space to
"I have worked for Leadership culture. Mixed with less list. Here are brief reviews of several key
Caterpillar and other frequent communication, employees action steps:
Cat dealers and can expressed difficulty reconciling some 1. As marked by improving trends,
say HOLT handles decisions with our values. safety is an important focus for all of us.
diversity better than We are excited that Jeff Stewart has
any of my previous "Regrettably, we didn't do a good job of joined us as the new Director of Safety
communicating how we used the and Environmental Culture. He, and
employers." information from last year's survey," our growing safety team, will continue
shared J.K. Baxter, Senior Vice President to focus on key improvement areas,
d on the most Machine Sales. "We have recommitted including ensuring employees have
We believe this is vital as a team to communicate the value of proper tooling/safe processes, enhancing
ent with our Vision, employee feedback and keep everyone our culture of peer-to-peer safety
up to date on the changes influenced by coaching, and recognizing groups that
. your suggestions." consistently demonstrate safe behaviors.
very comment from "I really can't say They will also address specific safety
ter J. Holt, Executive Your Local concerns voiced in the survey, such as
ral Manager. "Some the decisions I am reducing security risks at the Irving store.
opinions don't 2. EOC sponsors are committed to
ooks at the results. Management Team concerned with meeting twice annually with their
e very much what (LMT) and
rinna Holt Richter, aren't in alignment (continued back page)

Enterprise with our values

Operations Council – I'm certain
(EOC) sponsor will somebody thinks
partner with you and they align."

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
P12 Customer Experience P13-15 Service Awards

Waco

HOLT Waco hosted pictures with Santa in December. An ugly sweater contest, children’s activities, hot chocolate, popcorn,
cookies, and a selfie station were also part of the day. Our very own Steve Mitchell, Field Service Supervisor-Waco, was Santa.
Fun was had by all and all of the kids were loaded with sugar as they left. Submitted by Melissa Light

San Antonio

San Antonio collected 475 toys and 25
bikes for Toys for Tots. It is great to
see the caring attitude, compassion and
kindness of HOLT San Antonio and the
Texas First Rental stores at Tradesman,
Tacco Rd, and San Marcos working
together to support an organization so
important to our community. Pictured
from left, Denise Pena, HR Generalist
2; Michael Puryear, General Counsel;
SSgt Hector Jaramillo-USMC, USMC
volunteers, and Yori Escalante,
Commercial Fleet Director.
Submitted by Denise Pena

8

Issue I 2020 Local News CONVERSATIONS

North Dallas snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
Texas First Rentals North Dallas cooked
Christmas dinner for the store. Pictured below, !netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
left to right, are Brad Rakes, Haul Truck yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
Driver, Cory Rushton, Shop Service Tech 1,
and Chad Patterson, Inside Sales Rep 2. At ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE gni
right are store employees enjoying the meal. gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
Submitted by Caleb Duello a sa rehtegot tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
etarbelec ,stluser si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
detaler ynapmoc dna ,sesseccus fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el
ecnatropmi eht ot
ew tub – ytefas fo rof snoitulos ssucsid ".maet ruo no enoyreve ".su fo lla
".tey ereht ton era fo saera desu sah ynapmoc ru
saw kcabdeef fo cipot rojam A
.ytinutroppo detroper seeyolpmE .noitacinummoc fo eciov eht rehtag
gnigassem pihsredael erom gniviecer sraey eerht revo evah
?nalP noitcA eht si tahW desaB seulaV ruo naht lortnoc tsoc tuoba
ot ecaps naht seitivitca erom evah eW desaB seulaV tne
yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL
seeyolpme ,noitacinummoc tneuqerf rof dekrow evah I"
:spets noitca emos gnilicnocer ytluciffid desserpxe rehto dna rallipretaC
,sdnert gnivorpmi yb dekram sA .1 nac dna srelaed taC
.su fo lla rof sucof tnatropmi na si ytefas .seulav ruo htiw snoisiced seldnah TLOH yas
sah trawetS ffeJ taht deticxe era eW naht retteb ytisrevid
ytefaS fo rotceriD wen eht sa su denioj fo boj doog a od t'ndid ew ,ylbattergeR" suoiverp ym fo yna
dna ,eH .erutluC latnemnorivnE dna eht desu ew woh gnitacinummoc
eunitnoc lliw ,maet ytefas gniworg ruo ",yevrus s'raey tsal morf noitamrofni ".sreyolpme
,saera tnemevorpmi yek no sucof ot tnediserP eciV roineS ,retxaB .K.J derahs
evah seeyolpme gnirusne gnidulcni dettimmocer evah eW" .selaS enihcaM tsom eht no des
gnicnahne ,sessecorp efas/gniloot reporp fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy .n
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" morf tnemmoc yreve
lacoL ruoY evitucexE ,tloH .J rete
ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht emoS" .reganaM lare
sa hcus ,yevrus eht ni deciov snrecnoc
.erots gnivrI eht ta sksir ytiruces gnicuder htiw denrecnoc maeT tnemeganaM t'nod snoinipo ri
dna )TML( .stluser eht ta skool
ot dettimmoc era srosnops COE .2 tnemngila ni t'nera tahw hcum yrev er
rieht htiw yllaunna eciwt gniteem ,rethciR tloH anniro
seulav ruo htiw esirpretnE
)egap kcab deunitnoc(
niatrec m'I – licnuoC snoitarepO
skniht ydobemos lliw rosnops )COE(
".ngila yeht dna uoy htiw rentrap

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

Irving

Pictured below: together, the Irving campuses
donated a truckload, between $1,500 and $2,000
in toys, canned goods and clothes, to the Irving
police and fire departments for Blue Christmas.
Thanks to all who contributed.
Submitted by Stefanie Charles

Irving’s December snack and learn session included a
gingerbread house contest. Pictured are first place winners
Daniel Slavik, Brandon Gonzales, and Daniel Owens.
Participants learned about each department while enjoying
a cup of hot chocolate and warm cookies, and played a few
rounds of friendly, competitive Christmas/department themed
trivia. Submitted by Stefanie Charles

9

CONVERSATIONS Local News Issue I 2020
JULY/AUGUST 2016

onverIsravtiinognsNEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

HReaspupltsenoSfsttWhee h2fe0an16n1V,2iB5Le9EmCPpeloohypelaeeErSnpglaeegaeskm?,eWnSt eSauLrlivseetyesn!Representative-

Irving, led a food drive for Irving Cares whereExecutiveVicePresident/Chief
your co-workers to
Administrative Officer, added, "This review your store's "I'm glad that we
ng survey lets us know what is working, what results, celebrate are coming
isn't, and what needs to be changed. It is successes, and together as a
important for us to listen to the voice of discuss solutions for company related
everyone on our team." areas of to the importance
A major topic of feedback was opportunity. of safety – but we
Irving employees donated 2,700 pounds ofmingorganizations are not there yet."

loyee engagement
e reason: "None of

food benefiting local children. Six teams, ledlofus."
communication. Employees reported
receiving more leadership messaging
about cost control than our Values Based
r company has used
ather the voice of

by Kyle Collins, CSA Administrator; Timhaveoverthreeyears
Leadership culture. Mixed with less What is the Action Plan?
frequent communication, employees We have more activities than space to
expressed difficulty reconciling some
decisions with our values.
"Regrettably, we didn't do a good job of
nt Values Based

Andring, Machine Shop Supervisor; Zach"Ihaveworkedfor

Caterpillar and other
Cat dealers and can

Duran, Parts Warehouse Supervisor; BrandonsayHOLThandles
diversity better than communicating how we used the list. Here are brief reviews of several key
action steps:
1. As marked by improving trends,
safety is an important focus for all of us.
We are excited that Jeff Stewart has
joined us as the new Director of Safety
information from last year's survey," and Environmental Culture. He, and
any of my previous

Benner, Machine Sales Coordinator; Kendrickemployers."
shared J.K. Baxter, Senior Vice President our growing safety team, will continue
Machine Sales. "We have recommitted to focus on key improvement areas,
d on the most
We believe this is vital

Smith, PSD Lead Technician; Michael Vance,entwithourVision,
as a team to communicate the value of including ensuring employees have
employee feedback and keep everyone proper tooling/safe processes, enhancing
up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions."
Your Local
Component Shop Supervisor; and JasonverycommentfromManagement Team
(LMT) and
ter J. Holt, ExecutiveEnterprise
ral Manager. "Some

Miller, Shop Supervisor created 10 donationsopinionsdon't
"I really can't say coaching, and recognizing groups that
the decisions I am consistently demonstrate safe behaviors.
concerned with They will also address specific safety
aren't in alignment concerns voiced in the survey, such as
with our values reducing security risks at the Irving store.

ooks at the results. Operations Council – I'm certain 2. EOC sponsors are committed to
boxes. Neal Pargmann, Parts Manager, andrinnaHoltRichter, partnerwithyouand theyalign."
e very much what (EOC) sponsor will somebody thinks meeting twice annually with their

(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback

Scott Crews, Transport Supervisor, arrangedP5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

P12 Customer Experience P13-15 Service Awards

for Barry Meringdol, Shuttle Truck Driver, to

deliver the food to the with the help of the Parts Teams competed to collect the most food, and this winning team, Miracle Workers, led by Zach
Duran, collected 859 pounds of food to donate!
Department.
Longview
Submitted by Rachel Alaniz
HOLT and East Texas
Fort Worth Bridge, Inc., a local
paving contractor,
Sarah, daughter of Wendy Spalding, participated in the 2020
Marketing Information Manager Sr.-Irving, Greater Longview
enjoys the HOLT display at the Fort Worth Organization for Business
Stock Show & Rodeo. Education Career Expo.
Over 1,000 high school
Submitted by Wendy Spalding juniors from around
the Longview area
attended. HOLT provided
equipment simulators for
the students to try. The
event was a huge success.
Submitted by Jeff Cunningham

10

Issue I 2020 Local News CONVERSATIONS

Hondo snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
At the Medina County Youth Livestock Show, HOLT sponsored the
commercial heifer sale and also placed bids on youth livestock projects. !netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
Submitted by Matt Williamson yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE gni
gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
a sa rehtegot tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
etarbelec ,stluser si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
detaler ynapmoc dna ,sesseccus fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el
ecnatropmi eht ot
ew tub – ytefas fo rof snoitulos ssucsid ".maet ruo no enoyreve ".su fo lla
".tey ereht ton era fo saera desu sah ynapmoc ru
saw kcabdeef fo cipot rojam A
.ytinutroppo detroper seeyolpmE .noitacinummoc fo eciov eht rehtag
gnigassem pihsredael erom gniviecer sraey eerht revo evah
?nalP noitcA eht si tahW desaB seulaV ruo naht lortnoc tsoc tuoba
ot ecaps naht seitivitca erom evah eW desaB seulaV tne
yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL
seeyolpme ,noitacinummoc tneuqerf rof dekrow evah I"
:spets noitca emos gnilicnocer ytluciffid desserpxe rehto dna rallipretaC
,sdnert gnivorpmi yb dekram sA .1 nac dna srelaed taC
.su fo lla rof sucof tnatropmi na si ytefas .seulav ruo htiw snoisiced seldnah TLOH yas
sah trawetS ffeJ taht deticxe era eW naht retteb ytisrevid
ytefaS fo rotceriD wen eht sa su denioj fo boj doog a od t'ndid ew ,ylbattergeR" suoiverp ym fo yna
dna ,eH .erutluC latnemnorivnE dna eht desu ew woh gnitacinummoc
eunitnoc lliw ,maet ytefas gniworg ruo ",yevrus s'raey tsal morf noitamrofni ".sreyolpme
,saera tnemevorpmi yek no sucof ot tnediserP eciV roineS ,retxaB .K.J derahs
evah seeyolpme gnirusne gnidulcni dettimmocer evah eW" .selaS enihcaM tsom eht no des
gnicnahne ,sessecorp efas/gniloot reporp fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy .n
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" morf tnemmoc yreve
lacoL ruoY evitucexE ,tloH .J rete
ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht emoS" .reganaM lare
sa hcus ,yevrus eht ni deciov snrecnoc
.erots gnivrI eht ta sksir ytiruces gnicuder htiw denrecnoc maeT tnemeganaM t'nod snoinipo ri
dna )TML( .stluser eht ta skool
ot dettimmoc era srosnops COE .2 tnemngila ni t'nera tahw hcum yrev er
rieht htiw yllaunna eciwt gniteem ,rethciR tloH anniro
seulav ruo htiw esirpretnE
)egap kcab deunitnoc(
niatrec m'I – licnuoC snoitarepO
skniht ydobemos lliw rosnops )COE(
".ngila yeht dna uoy htiw rentrap

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

San Antonio

HOLT equipment was on hand to help out at San Antonio’s
Monster Jam held in January in the Alamodome.
Submitted by Mike Colglazier

Longview Longview Machine and PSD participated in Big Techs, a
city wide program allowing people within the community to

tour facilties and and ask questions. Guests learned a brief

history of HOLT, viewed engine rebuilds, and saw HOLT’s professionalism, cleanliness and

attention to detail. Volunteers from HOLT included Martin Almanza, Brad Bjork, Billy

Bledsoe, Tim Blume, Josh Boykin, Kidron Cummings, Adam Dangel, Leo Dunkin, Jake

Giebel, Don Hardwick, Vince Jones, Brent Loving, Corey McGuire, Julio Moctezuma,

Jannina Montano, Jerry Moore, James Morrison, Wes Pairett, Dustin Pearson,

Mitchell Shelley, Daniel Smith, Trey Smith, Levi Smith, and Ernst Vanderlaan.

Submitted by Jake Giebel, Don Hardwick, James Morrison, and Levi Smith

11

CONVERSATIONS Local News Issue I 2020

onversationsJULY/AUGUST2016 North Texas

NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

Happens When 1,259 People Speak? We Listen!
Results of the 2016 VBL Employee Engagement Survey

ng Executive Vice President/Chief your co-workers to "I'm glad that we Congratulations to Caleb Duello, Texas First
Administrative Officer, added, "This review your store's are coming Rentals Branch Manager-North Dallas; Ryan
ming organizations survey lets us know what is working, what results, celebrate together as a Kiel, Texas First Rentals District Manager-
loyee engagement isn't, and what needs to be changed. It is successes, and Little Elm; and Brian Rice, Texas First Rentals
e reason: "None of important for us to listen to the voice of discuss solutions for company related District Service Manager-Irving for completing
l of us." everyone on our team." areas of to the importance Leadership Development Training in December.
r company has used opportunity. of safety – but we
ather the voice of A major topic of feedback was are not there yet." Submitted by Caleb Duello
have over three years communication. Employees reported
nt Values Based receiving more leadership messaging What is the Action Plan?
about cost control than our Values Based We have more activities than space to
"I have worked for Leadership culture. Mixed with less list. Here are brief reviews of several key
Caterpillar and other frequent communication, employees action steps:
Cat dealers and can expressed difficulty reconciling some 1. As marked by improving trends,
say HOLT handles decisions with our values. safety is an important focus for all of us.
diversity better than We are excited that Jeff Stewart has
any of my previous "Regrettably, we didn't do a good job of joined us as the new Director of Safety
communicating how we used the and Environmental Culture. He, and
employers." information from last year's survey," our growing safety team, will continue
shared J.K. Baxter, Senior Vice President to focus on key improvement areas,
d on the most Machine Sales. "We have recommitted including ensuring employees have
We believe this is vital as a team to communicate the value of proper tooling/safe processes, enhancing
ent with our Vision, employee feedback and keep everyone our culture of peer-to-peer safety
up to date on the changes influenced by coaching, and recognizing groups that
. your suggestions." consistently demonstrate safe behaviors.
very comment from "I really can't say They will also address specific safety
ter J. Holt, Executive Your Local concerns voiced in the survey, such as
ral Manager. "Some the decisions I am reducing security risks at the Irving store.
opinions don't 2. EOC sponsors are committed to
ooks at the results. Management Team concerned with meeting twice annually with their
e very much what (LMT) and
rinna Holt Richter, aren't in alignment (continued back page)

Enterprise with our values

Operations Council – I'm certain
(EOC) sponsor will somebody thinks
partner with you and they align."

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
P12 Customer Experience P13-15 Service Awards

Amanda Martin has been promoted to gained experience Teddy Clark is promoted to Waco Service
Senior Human Resources Business Partner. as both a Rental Manager. Teddy began his career at HOLT
Amanda joined the Company in March 2015. Coordinator and a in February 2012, most recently serving
Sales Coordinator as Undercarriage Field Service Tech 3.
Gordon Murray is Product Design within the Machine He holds a Bachelor’s Degree in Business
Engineering Manager, HOLT Manufacturing. Sales Division. Management from Tarleton State University.
Gordon will develop synergies within the His experience in Cat Support operations
engineering teams for the products created by Ronnie Hulett is and as a champion of our Values based
HOLT Manufacturing. Gordon brings fifteen now Vice President of culture will help lead our team into new
years of HOLT culture and leadership to the Operations for Texas opportunities ahead.
new role. First Rentals. Ronnie
has been instrumental In December, Joe Martinez moved to
Carmelo Viera is promoted to Parts Manager in the growth of the San Antonio Machine Sales team as a
Edinburg North. Carmelo has been with Texas First. Over the General Construction Sales Representative
HOLT CAT since January 2007 and has past five years, his in San Antonio. Joe has committed 20 years
grown in his responsibility, most recently as contribution to store development, service, to HOLT and our customers in parts, product
Parts Counter Lead. Carmelo is well known and parts added the value needed to continue support, and most recently as a supervisor
by our customers and his work teams for our success and will allow for increased ease with our Maintenance Solutions group.
his ability to find solutions to issues with a of doing business.
collaborative and values-focused approach.
Matt Hopper is promoted to Vice President
Oscar Ceniceros is promoted to San Antonio of Sales, Texas First Rentals. Matt’s years of
ASR. Oscar started with HOLT in 2015 as a experience in the rental industry has added to
Coordinator, moved to a GCR role in 2017 his ability to lead and coach our sales team.
and doubled his business in his three year His vast knowledge of the sales management
tenure as a GCR. Oscar sets the example with process and territory development, and his
his collaboration and commitment to our ability to coach people is a foundational
Sales Management Process and is a valued component to our success.
partner to his internal and external customers.
Jake Giebel accepted the position of
Trey Bean is a new Retail Sales Longview Machine Service Manager. Jake,
Representative in San Antonio. Trey has who holds a BBA from The University of
been with HOLT since August 2015. He Texas at Tyler, has been with HOLT 6 years.
worked with our parts organization and has

12

Issue I 2020 High 5 Heroes CONVERSATIONS

Customer Dan Miller at Hanson Aggregates, “Amanda has definitely earned a 10 from snoitasrevno6102TSUGUA/YLUJ
writes about Ryan Scott, Field Service Tech those of us here in PSD Irving/Cleburne.
3-Austin. Ryan is the resident technician at As we go through changes and adjustments asked the customer on the phone to hold,
Hanson Aggregates in New Braunfels. On within our team, we have asked Amanda SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
a recent Friday afternoon, Ryan’s day off, for input and guidance to ensure we get it
Hanson had a dozer go down. right for the employee, the customer, and the greeted Darrell, and g!noettsihL iesW p?keaerpmS eilsposeiPo9n52,t1onehW sneppaH
enterprise. She never falters in supporting finish the phone call. yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
Dan, Hanson’s mobile equipment supervisor, what we are doing and always goes the
called Adam Gonzales, Field Service extra step to work with us. Amanda is never ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
Supervisor 2-Georgetown, asking for help. shy about providing input and that can be Darrell’s jobsite had a heavy rain the nightewtahtdalgm'I" s'erotsruoyweiver
There were no other immediately available underrated. gnimoc era sihT" ,dedda ,reciffO evitartsinimdA gni
field service techs in Austin or San Antonio. “If others within the HR community need etarbelec ,stluser tahw ,gnikrow si tahw wonk su stel yevrus
to be involved, Amanda ensures that we all a sa rehtegot
Dan wrote, “Without hesitation Ryan get the correct information before we move
responded, located a track press, and made forward. Her never-tiring support of the detaler ynapmoc
arrangements to pick it up on Saturday and employee as well as the enterprise is evident
set up a parts delivery for Sunday. By early in all she does. We strive to conduct our ecnatropmi eht ot
Sunday afternoon the D9T was running. business in accordance with our company
We compliment Ryan’s work ethic and values and Amanda is right beside us at before. He questioned Eric about switchingewtub–ytefasfo
commitment to Hanson Servtex. He got us every step. Amanda’s enjoyment of working
out of a bind and we want him recognized for HOLT is reflected in all she does. For ".tey ereht ton era
for his efforts. This kind of service is that, thank you!” dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi snoitazinagro gnimr
invaluable.” rof snoitulos ssucsid fo eciov eht ot netsil ot su rof tnatropmi tnemegagne eeyolp
Ron ‘the Rentalman’ Wilson II, Outside fo enoN" :nosaer el
Thank you, Ryan, for your commitment to Sales Representative-Texas First Rentals fo saera ".maet ruo no enoyreve
HOLT and to great customer service! Corpus Christi, said, “I just got a text from a .ytinutroppo saw kcabdeef fo cipot rojam A ".su fo lla
new customer that absolutely made my day. detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
Robert Wiley, customer at Kiewit, operator It’s the type that makes my job easier and gnigassem pihsredael erom gniviecer
of the San Miguel Mine, praised the work makes customers loyal.” to a track skid. Eric walked him out on the?nalPnoitcAehtsitahW fo eciov eht rehtag
of Rudy Valdez, Field Service Tech 4-San Darrell Eaker, Streamline Energy, had been
Antonio. renting from United Rentals for years. He desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
always thought their service could improve. ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
Robert writes, “I would like to commend He figured all rental companies are the same. seeyolpme ,noitacinummoc tneuqerf
Rudy Valdez for doing an excellent job as He gave us a chance to earn his business yard, showed him the ready line, and toldotecapsnahtseitivitcaeromevaheW
a field technician for us here at San Miguel after a billing concern with United. yek lareves fo sweiver feirb era ereH .tsil
Mine. The last few weeks I have not been Darrell got to the store to pickup a skid steer, :spets noitca
able to spend as much time as I would like and he observed Eric Johnson, Inside Sales emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
in the field at our reclamation operation. Rep 1-Texas First Rentals Corpus Christi, .seulav ruo htiw snoisiced rehto dna rallipretaC
Rudy has been essentially running the by himself at the counter on the phone. Eric him he can rent any machine he wants.,sdnertgnivorpmiybdekramsA .1 nac dna srelaed taC
maintenance operation for the reclamation .su fo lla rof sucof tnatropmi na si ytefas seldnah TLOH yas
fleet. He always knows what machines are sah trawetS ffeJ taht deticxe era eW fo boj doog a od t'ndid ew ,ylbattergeR"
up and down and keeps the production and eht desu ew woh gnitacinummoc
maintenance supervisors up to date. I have ",yevrus s'raey tsal morf noitamrofni
had no issues, or heard any complaints Darrell said Eric made him feel important.ytefaSforotceriDwenehtsasudenioj naht retteb ytisrevid
about his quality of work. He always has dna ,eH .erutluC latnemnorivnE dna suoiverp ym fo yna
an excellent attitude and seems to enjoy
working here. I am looking forward to my eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs ".sreyolpme
continued work with Rudy. Thank you.”
,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM tsom eht no des
Way to go above and beyond, Rudy! fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
Clinton Petty, PSD Service Manager-Irving, yb decneulfni segnahc eht no etad ot pu
sings the praises of Amanda Martin, Sr. Darrell found it unusual and remarkableevahseeyolpmegnirusnegnidulcni .n
HR Business Partner-Irving. Clinton says, gnicnahne ,sessecorp efas/gniloot reporp morf tnemmoc yreve
ytefas reep-ot-reep fo erutluc ruo evitucexE ,tloH .J rete
taht spuorg gnizingocer dna ,gnihcaoc".snoitseggus ruoy emoS" .reganaM lare
.sroivaheb efas etartsnomed yltnetsisnocyas t'nac yllaer I"lacoL ruoY
ma I snoisiced eht t'nod snoinipo ri
that Eric treated him and those on the phoneytefascificepssserddaoslalliwyehThtiw denrecnocmaeT tnemeganaM
sa hcus ,yevrus eht ni deciov snrecnoctnemngila ni t'neradna )TML(
seulav ruo htiw esirpretnE
politely and with respect, as if they were the.erotsgnivrIehttasksirytirucesgnicuder
ot dettimmoc era srosnops COE .2 niatrec m'I – licnuoC snoitarepO .stluser eht ta skool
skniht ydobemos lliw rosnops )COE(
most important customer of the day. He saidriehthtiwyllaunnaeciwtgniteem tahw hcum yrev er
)egap kcab deunitnoc(
".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro

this is the way he wants to be treated, andkcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

that it’s obvious Texas First believes in and

practices their values. He feels confident we

will always do the right thing.

Thank you to Eric and everybody in the store
for making my job easier!

Autry Adams, Field Service Tech
4-Longview gets a high five from his
customers and from Jeff Cunningham,
Sales Representative-Longview. Jeff says, “I
have had several customers in the past few
months comment on what a great tech Autry
is. Customers have told me that he is very
sharp, knows his stuff, and has a great level
of professionalism. Glad to have guys like
Autry representing us! Thanks!” Great job,
Autry!

James Fitzgerald, Caterpillar’s Product
Support Operations Rep in Houston,
provided some Flagship training recently,
when a customer stepped in to thank them.
J. W. Ramshur, a contractor in Humble,
told James all about the excellent service
he receives from HOLT CAT in Longview.
Turns out, Ramshur and Sons, Inc. is in
another Cat dealer’s territory, but they
prefer to go to Longview because HOLT
does such a good job. James writes, “J. W.
mentioned that the service techs there are
really fantastic and couldn’t say enough
about how much he appreciates the quality
of the equipment and the service that HOLT
provides.”

A big high five to the techs in Longview for
your legendary customer service!

13

CONVERSATIONS Enterprise News Issue I 2020

onversationsJULY/AUGUST2016 Ranger took delivery of the machine and
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES we were on time and on budget.” Lehmann
went on to say it was a team effort, lots of
Happens When 1,259 People Speak? We Listen! PLAY THE GAME WELL work and best thing ever–another CCR D10T
for Ranger is on its way to the Georgetown
Results of the 2016 VBL Employee Engagement Survey By Denise Herrera-Wieters, location. “With these projects we are building
a store brand. We are showing our customers
ng Executive Vice President/Chief your co-workers to "I'm glad that we how we use our values,” Lehmann said.
ming organizations Administrative Officer, added, "This review your store's are coming
loyee engagement survey lets us know what is working, what results, celebrate together as a Texas First Rentals is also playing an
e reason: "None of isn't, and what needs to be changed. It is successes, and excellent game. They ended 2019 with an
l of us." important for us to listen to the voice of discuss solutions for company related 87.76% NPS score! Don Myrick, Sr. Vice
everyone on our team." areas of to the importance President/General Manager-Texas First
A major topic of feedback was opportunity. of safety – but we Rentals, has set a goal of 90% NPS for
are not there yet." 2020. How will they do it? Texas First has a
motto: Whatever it takes. Customer survey
r company has used communication. Employees reported What is the Action Plan? Director, Marketing & Customer responses revolve around the professionalism
ather the voice of receiving more leadership messaging We have more activities than space to Experience and knowledge of their rental representatives,
have over three years about cost control than our Values Based list. Here are brief reviews of several key the quality of the inventory, and the great
nt Values Based Leadership culture. Mixed with less action steps: attitude. Bo Barfield of Irby Construction
frequent communication, employees 1. As marked by improving trends, Co. in Victoria, says it’s the people that keep
"I have worked for expressed difficulty reconciling some safety is an important focus for all of us. them coming back. “I get great service and
Caterpillar and other decisions with our values. We are excited that Jeff Stewart has the equipment always arrives on time. They
Cat dealers and can "Regrettably, we didn't do a good job of joined us as the new Director of Safety follow up and do a great job of checking on
say HOLT handles communicating how we used the and Environmental Culture. He, and us during the rental,” he stated.
diversity better than information from last year's survey," our growing safety team, will continue
any of my previous shared J.K. Baxter, Senior Vice President Yes, the scores matter, but more importantly
let’s keep playing the game well – the formula
employers." is down and it’s working.

d on the most Machine Sales. "We have recommitted to focus on key improvement areas,
as a team to communicate the value of including ensuring employees have
We believe this is vital employee feedback and keep everyone proper tooling/safe processes, enhancing
ent with our Vision, up to date on the changes influenced by our culture of peer-to-peer safety
. your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety
concerned with concerns voiced in the survey, such as
aren't in alignment reducing security risks at the Irving store.
with our values
very comment from
ter J. Holt, Executive

It’s not the score. It’s how you play the game.ralManager."Some

opinions don't
Your Local Santiago Segovia, Field Service Tech 5-San
Management Team Antonio, said this of Johnny Delacruz, Shop
(LMT) and Parts Coordinator-San Antonio, “Customers
Enterprise
ooks at the results.

We celebrated when our 2019 Net Promotereverymuchwhat
Operations Council – I'm certain 2. EOC sponsors are committed to
(EOC) sponsor will somebody thinks meeting twice annually with their
rinna Holt Richter, partner with you and they align."
(continued back page)
Score, a customer satisfaction measurement,P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

was calculated because it was a whoppingP12 Customer Experience P13-15 Service Awards call and recognize technicians but there is

83.22% surpassing our goal of 80%! always someone behind the story.” He went

Sometimes we get so focused on the score we on to explain that Johnny, using some great

forget all it takes to deliver legendary service strategy and communication skills, ensured

each day. Similar to a well-orchestrated dance customer’s parts were delivered to Santiago’s

or basketball game, it what’s happening home on a recent Saturday. Santiago was able

behind the scenes, the coaching and training, to finish the job that same day. “The on-site

and the execution on the stage or court. At supervisor was really happy to have the

the end comes the satisfaction of winning and machine ready so quickly and thanked me.

doing it well. Then, we take it all in and figure Now, I want to thank Johnny,” he said.

out how to get better. Or, it’s the Caterpillar Certified Rebuild

The score does matter because it’s how we (CCR) done by the new Georgetown service

measure but it doesn’t reveal how we played team. Nathan Lehmann, Product Support

the game or executed the dance. Here’s a Major Accounts Rep-Austin, said “For the

recent example of how it all comes together in last three months we’ve been working on a

parts and service. CCR D10T for Ranger. Today [March 30th],

HIGH 5 Heroes Values in Action Safety Matters

David Roberts, Field Service Supervisor- “I wanted to reach out to let everyone know Doug Osburn, Undercarriage CSA Manager-
Corpus Christi, received a call from customer of some great feedback Ginny Ledyard Longview, called Michael Lawrence,
Greg, owner of Jhabores Construction. received from Zack Briscoe and Patti Regional Safety & Environmental Rep-
“I have had a tech working on two units Robertson at Republic Services. Zach and Kilgore, to ask a couple of questions
at his yard in Corpus Christi. He relayed Patti told us that Ginny does a fantastic job concerning shop inspections on Industry
that Cleo Arredondo, Field Service Tech and is obviously on top of her business. Safe. When Michael went to help, a lead tech
5-Corpus Christi, has taken him by storm They appreciated her communication and overheard the conversation and stopped to
for his professionalism and courtesy,” David the work she does for them, Jake Giebel, listen. The entire shop wanted to get familiar
writes. “After 30 years in the business, Greg Service Manager-Tyler, writes. with the system, so Michael prepared a 1.5
is completely floored. He had me promise hour teaching session for leadership. The
him to run this up the flag pole to issue him “Ginny, thank you so much for what you do instruction was very clear, thorough, and
recognition he feels he deserves. That means and how you represent HOLT CAT in Tyler. informative. Doug says, “I really appreciate
a lot coming from Greg, trust me.” Well We all appreciate your work ethic and caring that Mike would help coach us to be more
done, and high five, Cleo! attitude you have for our customers.” successful. He is passionate about his work
and he genuinely cares about our safety.”

Answers to Tale of Two on Page 5: 1. (a) Silver Wings (Bobby) (b) Given to Fly (Marco); 2. (a) Nassau (Marco) (b) Colorado (Bobby); 3. (a) Fly fishing (Bobby) (b) Gon on an
adventure (Marco); 4. (a) Homemade Soup (Marco) (b) Steak (Bobby); 5. (a) Fishing (Bobby) (b) Learn to play instrument (Marco); 6. (a) Love cheese (Marco) (b) Love nature
and ranch animals (Bobby)

14

Issue I 2020 Enterprise News CONVERSATIONS
snoitasrevno- Arc welders;
6102 TSUGUA/YLUJ

TRIED AND TRUE - Width of an automobile (based onSEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
seating 3 people abreast);!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
By Edward Craner,
Senior Vice President - yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
Marketing & Strategy
- Trains and the tracks they run on; andotsrekrow-ocruoy
ew taht dalg m'I" s'erots ruoy weiver feihC/tnediserP eciV evitucexE
sihT" ,dedda ,reciffO evitartsinimdA
gnimoc eraetarbelec ,stlusergni
dna ,sesseccus
a sa rehtegot
rof snoitulos ssucsid
- Electric motors.detalerynapmoc fo saera

ecnatropmi eht ot.ytinutroppo

ew tub – ytefas fo

Please…don’t take this as naiveté that there".teyerehttonera
tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el

".maet ruo no enoyreve ".su fo lla
saw kcabdeef fo cipot rojam A desu sah ynapmoc ru
detroper seeyolpmE .noitacinummoc
?nalP noitcA eht si tahW gnigassem pihsredael erom gniviecer fo eciov eht rehtag
haven’t been significant strides to improveot ecaps naht seitivitca erom evah eW desaBseulaVruonahtlortnoctsoctuoba sraeyeerhtrevoevah
yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
seeyolpme ,noitacinummoc tneuqerf
emos gnilicnocer ytluciffid desserpxe

.seulav ruo htiw snoisiced
each of these items. Rather, take heart that:spetsnoitca rof dekrow evah I"
,sdnert gnivorpmi yb dekram sA .1 rehto dna rallipretaC
.su fo lla rof sucof tnatropmi na si ytefas nac dna srelaed taC
fo boj doog a od t'ndid ew ,ylbattergeR" seldnah TLOH yas
eht desu ew woh gnitacinummoc naht retteb ytisrevid
suoiverp ym fo yna
",yevrus s'raey tsal morf noitamrofni
during tumult, change, and chaos, we cansahtrawetSffeJtahtdeticxeeraeW
ytefaS fo rotceriD wen eht sa su denioj
dna ,eH .erutluC latnemnorivnE dna
tnediserP eciV roineS ,retxaB .K.J derahs
dettimmocer evah eW" .selaS enihcaM
fo eulav eht etacinummoc ot maet a sa
find a myriad of examples of time-testedeunitnoclliw,maetytefasgniworgruo ".sreyolpme
,saera tnemevorpmi yek no sucof ot tsom eht no des
evah seeyolpme gnirusne gnidulcni lativ si siht eveileb eW
enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
yb decneulfni segnahc eht no etad ot pu
.n
".snoitseggus ruoy
products foundational to our existence. Andgnicnahne,sessecorpefas/gnilootreporp
ytefas reep-ot-reep fo erutluc ruo
taht spuorg gnizingocer dna ,gnihcaoc
.sroivaheb efas etartsnomed yltnetsisnocyas t'nac yllaer I"
I’d like to share a personal story that has me with something in his hand: a Homart ytefas cificeps sserdda osla lliw yehTma I snoisiced ehtlacoL ruoYmorf tnemmoc yreve
provided some healthy context to all that we flashlight. He found it in the rafters of the htiw denrecnoc maeT tnemeganaM evitucexE ,tloH .J rete
have encountered recently. original house, evidently left there over 60 more importantly, we can be reminded ofsahcus,yevrusehtnideciovsnrecnoctnemngila ni t'nera emoS" .reganaM lare
years ago by one of the tradesmen. Seeing the .erots gnivrI eht ta sksir ytiruces gnicuderseulav ruo htiwdna )TML(
Our family’s home, located in San Antonio antique flashlight gave me pause. Why? All esirpretnE t'nod snoinipo ri
and built in 1956, has been worked on a the talk of rapidly changing technology and time-tested beliefs including faith, hope, andotdettimmocerasrosnopsCOE .2niatrec m'I –licnuoC snoitarepO .stluser eht ta skool
number of times over the last 64 years. staying in front of emerging trends seems to
Remodels, additions, garage conversions, fill our world with FOMO (fear of missing rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE( tahw hcum yrev er
new roofs, relocation of air conditioners, out), but here was a common instrument that ".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro
and numerous general updates have all taken has the same five components today that it love, and like the importance of relationships)egapkcabdeunitnoc(
place. We continued to make changes since did over six decades ago: batteries, a housing, kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
owning the home the last 10 years. The only a bulb, a lens, and a switch. Each of these five
area of the home that’s never been touched is elements have evolved over the years, but the among family, friends and neighbors. ThatsweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
our master bedroom. This area ranked last on original design concept of a flashlight has not. sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P
our priorities. However, after years of saving,
planning and the kids (finally!) moving out, Quickly, other things came to mind that have goodness, grace, and mercy bring life-
we began our remodel this past December. sustained for decades. Consider some of these
examples where the basic design has not sustaining nourishment to our and others’
As with any remodel, demolition was first. radically changed:
A week of lath, plaster, sheetrock, insulation souls: to consider the log in our own eye
and concrete removed into a nearby dumpster - Siphon-jet flush toilets;
later, the project superintendent approached - Internal combustion engines; before we point out the sliver in another’s,

and that forgiveness is more freeing for the

giver than the receiver.

While lasting product design is based on
fundamentals such as physics, need, and
function, lasting beliefs are anchored to
something even more eternal and that we all
share: the essence of being human.

So the next time you shine a flashlight, flush
a toilet, or run a bead, perhaps consider the
unchanging nature of human need and the
tried and true beliefs that will overcome all
circumstances.

15

CONVERSATIONS Enterprise News Issue I 2020

onversationsJULY/AUGUST2016 coaching, customized workshops, or have
New Year, New ApproachesNEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES other development questions.
Happens When 1,259 People Speak? We Listen!
In times of uncertainty, I often think of a
Results of the 2016 VBL Employee Engagement Survey the rest of our team to create more blended quote by Publilius Syrus: “Anyone can hold
Distance learning can be a challenge when learning experiences for our instructor-led the helm when the seas are calm.” Sometimes
Executive Vice President/Chief your co-workers to training. This will include pre/post work, uncertainty can be the crucible of exciting
Administrative Officer, added, "This review your store's "I'm glad that we on-demand learning modules, infographics, change. We often limit ourselves when we
ng teaching behavioral content like our Valuessurveyletsusknowwhatisworking,what results, celebrate micro-learning, and other tools. The long focus on our limitations and fears.
are coming term goal is to accelerate learning and make
sure you have the VBL tools you need, when Instead, investing time to ask ourselves
successes, and together as a you need them. “What are our possibilities?” or “What else
discuss solutions for company related could we try?” Pondering these questions
areas of to the importance Our Leadership Consultants Edward Garcia can spark innovative new ideas and help us
opportunity. of safety – but we and Tracy Gibson continue to offer coaching feel empowered. Cultivate the courage to
ming organizations are not there yet." via Zoom and refining our curriculum to experiment. Sure, some ideas may fail, but
loyee engagement no matter what happens, we win if we learn
something new. It is a way to live our core
Based Leadership™ (VBL) curriculum.ereason:"Noneof value of being Dynamic.

l of us." So, what exciting ideas are you and your team
r company has used working on? - Dan Norris

Topics like communication, leadership,atherthevoiceof
isn't, and what needs to be changed. It is What is the Action Plan?
important for us to listen to the voice of
everyone on our team."
A major topic of feedback was
communication. Employees reported
receiving more leadership messaging
about cost control than our Values Based
Leadership culture. Mixed with less
frequent communication, employees
have over three years

selling, conflict resolution, and influence arentValuesBased
expressed difficulty reconciling some We have more activities than space to
decisions with our values. list. Here are brief reviews of several key
"Regrettably, we didn't do a good job of action steps:
"I have worked for
Caterpillar and other

best learned via face-to-face interaction andCatdealersandcan

say HOLT handles
communicating how we used the 1. As marked by improving trends,
information from last year's survey," safety is an important focus for all of us.
We are excited that Jeff Stewart has
joined us as the new Director of Safety
and Environmental Culture. He, and
diversity better than

real-life application. Despite this, there areanyofmyprevious
employers." shared J.K. Baxter, Senior Vice President our growing safety team, will continue

Machine Sales. "We have recommitted to focus on key improvement areas,
as a team to communicate the value of including ensuring employees have
several ways HDSI is introducing blendeddonthemost
We believe this is vital employee feedback and keep everyone proper tooling/safe processes, enhancing
ent with our Vision,
.

learning strategies to reinforce and supportverycommentfrom

ter J. Holt, Executive

our VBL culture.ralManager."Some

opinions don't
up to date on the changes influenced by our culture of peer-to-peer safety
your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
Your Local They will also address specific safety
the decisions I am concerns voiced in the survey, such as
reducing security risks at the Irving store.
Management Team concerned with
(LMT) and
aren't in alignment

Enterprise with our values

ooks at the results. Operations Council – I'm certain 2. EOC sponsors are committed to
(EOC) sponsor will somebody thinks meeting twice annually with their
e very much what
(continued back page)
Earlier this year, we added Dorothy Thomas,rinnaHoltRichter, partnerwithyouand theyalign."

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback improve classroom experiences when things
get back to normal. Behind the scenes Debbie
our new Instructional Designer to the team.P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

P12 Customer Experience P13-15 Service Awards

You’ve likely seen some of her work like

our VBL News Network learning videos. We Boren is working hard to ensure a smooth

hope you enjoy the format of these fun, brief, transition once our classroom activities

and informative learning units. We appreciate resume. Additionally, we are offering

all the positive feedback we’ve received so customized workshops, distance learning

far and would love to hear your ideas for groups, and other experiences via Zoom to

future videos. help employees continue their development

While we will continue to add similar content and use our VBL tools to address concerns.
in the future, Dorothy will also partner with Please contact your local HDSI representative
if you would like to learn more about

HOLT PROTECH! Adapts to Online

HOLT ProTech is moving technical training online to continue to
support the organization. In mid-March, ProTech delivered three
courses including two MSHA Refresher courses and a hydraulic
systems course using large monitors and Zoom video conferencing to
conduct training. Instructors are reaching out to customers to find new
ways to deliver training.

“Ten Field Service Techs were able to attend an MSHA Refresher
course from home allowing them to stay safe,” says MSHA Instructor,
Nathan Bryson.

Machine Instructor Steve Wilson, noted, “This past week, we had five
technicians in our hydraulic systems course. It was the next best thing
to actually being there.” Co-instructor Daryl Neill added, “Students
enjoyed the course with a lot of interaction and online collaboration.”

Gas engine customers also benefit. Instructor Errol Pinto will be
conducting a Gas Engine ET and GERP course for eight students next week for one of HOLT’s key customers.

There are recently-added courses promoting employee self-care and virtual management. “We partnered with Cornerstone and The Safety
Department to upload training courses relating to safety and help with managing virtual teams,” says @my Classroom Administrator
Sylvia Hanley. ProTech also is creating short how-to videos on engine and electrical training labs that will be available in @my
Classroom to reinforce the online courses. - Shaun Manning

16

Issue I 2020 Wellness CONVERSATIONS

Total Wellness Resources: snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN

!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH

Quick Reference List yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
ew taht dalg m'I" s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
gnimoc era etarbelec ,stluser tahw ,gnikrow si tahw wonk su stel yevrus gni

We understand there is much concern during this incredibly challenging time. Without question, ourasarehtegot
detaler ynapmoc
ecnatropmi eht ot
ew tub – ytefas fo
".tey ereht ton era
dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi snoitazinagro gnimr
rof snoitulos ssucsid fo eciov eht ot netsil ot su rof tnatropmi tnemegagne eeyolp
fo enoN" :nosaer el
fo saera ".maet ruo no enoyreve
.ytinutroppo saw kcabdeef fo cipot rojam A ".su fo lla

top priority is your health and wellbeing and the health and wellbeing of your families. It can be difficult?nalPnoitcAehtsitahW
ot ecaps naht seitivitca erom evah eW
detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
gnigassem pihsredael erom gniviecer fo eciov eht rehtag
desaB seulaV ruo naht lortnoc tsoc tuoba
ssel htiw dexiM .erutluc pihsredaeL sraey eerht revo evah
seeyolpme ,noitacinummoc tneuqerf desaB seulaV tne
emos gnilicnocer ytluciffid desserpxe
rof dekrow evah I"
.seulav ruo htiw snoisiced rehto dna rallipretaC
fo boj doog a od t'ndid ew ,ylbattergeR" nac dna srelaed taC
seldnah TLOH yas
eht desu ew woh gnitacinummoc naht retteb ytisrevid
yek lareves fo sweiver feirb era ereH .tsil
:spets noitca

to stay on top of the demands of work, family, finances and more. For this reason, we have compiled a,sdnertgnivorpmiybdekramsA .1
.su fo lla rof sucof tnatropmi na si ytefas
sah trawetS ffeJ taht deticxe era eW

quick-reference list of resources for your total wellness. ytefaSforotceriDwenehtsasudenioj
dna ,eH .erutluC latnemnorivnE dna ",yevrus s'raey tsal morf noitamrofni suoiverp ym fo yna
eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs
".sreyolpme

,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM tsom eht no des
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
Employee Assistance Program gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
yb decneulfni segnahc eht no etad ot pu
ytefas reep-ot-reep fo erutluc ruo .n
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I"
Aetna EAP provides a confidential 24/7/365 support for any ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht lacoL ruoY morf tnemmoc yreve
htiw denrecnoc maeT tnemeganaM evitucexE ,tloH .J rete
sa hcus ,yevrus eht ni deciov snrecnoc tnemngila ni t'nera emoS" .reganaM lare
.erots gnivrI eht ta sksir ytiruces gnicuder seulav ruo htiw dna )TML(
esirpretnE t'nod snoinipo ri
ot dettimmoc era srosnops COE .2 niatrec m'I – .stluser eht ta skool
personal challenges, available to all employees and members of rieht htiw yllaunna eciwt gniteem skniht ydobemos licnuoC snoitarepO tahw hcum yrev er
lliw rosnops )COE( ,rethciR tloH anniro
)egap kcab deunitnoc( ".ngila yeht dna uoy htiw rentrap

their household regardless of health coverage. Telephone 800- kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
678-2212; or go online and visit www.resourcesforliving.com sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

with username: HOLTCAT1 and password: eap

Doctor-on-Demand

Connect face-to-face with a board-certified doctor who can
diagnose, treat and write prescriptions for you or covered
dependents.

If you think you’ve been exposed, they can help evaluate your risk
and help determine your next steps. If you’re looking for an expert
opinion, their doctors can answer any questions related to the
virus or your overall health.

Download the app or visit 24/7 at www.doctorondemand.com/holt. Cost: PPO - $0; HDHP - $49

Vanguard Retirement

With the stock market down, one might want to react quickly. Before you do, take time to understand why market
volatility happens, what is going on right now and what might happen in the future. View key information about
your plan account and complete transactions at www.vanguard.com/retirementplans.

Things You Can Do

With many restrictions in place, it’s easy to focus on the negative. We have been asked to practice social
distancing but here are several things you can still do.

• Virtually visit or talk on the phone with family and friends.
• Enjoy watching a movie or reading a good book.
• Get outdoors to garden, go for a bike ride or a hike.
• Listen to music and maybe even sing.
• Eat healthy foods and focus on your immune system.

Embrace the positive and focus on staying safe and healthy!

For any questions or additional information, please don’t hesitate to contact us at [email protected].

17

CONVERSATIONS HOLT’s 2020 Strategy Issue I 2020

JULY/AUGUST 2016 Antonio, said his team is looking towards then taking the Spray King line and get that
other industries to model. “We need to look at up and running in Waco. And we took our
onversationsStrategic, continued from page 1 the temperature control industry–where there Stand Tanks and Spray King Water Trucks to
NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES is always a site visit–always one-to-one with CONEXPO, where there was a national and
the site manager and the person on the group international audience. There’s a lot going
the part. Another idea – we’re now putting doing the job. We’re moving to this. We’ve on.”
adopted that mostly but not completely. It’s
Happens When 1,259 People Speak? We Listen! going to take more Jason Smith, Sr. Director of Customer
training for our sales Engagement-San Antonio, says a planned
Results ofhthoe 2s0e16aVBsLsEmepmloyebe lEnigeasgemoennt Stuhrveey shelves. We took the reps and our customers, HOLT Used customer portal will enhance
who need to know they the customer’s experience. “For our HOLT
top 50 hose assemblies that are built in theng can rely on us. We have Used Project we’re understanding what
Executive Vice President/Chief your co-workers to a group of engineers requirements our rental customers need and
Administrative Officer, added, "This review your store's "I'm glad that we that can assist – why how to give them the technology that will
survey lets us know what is working, what results, celebrate are coming can’t they help the support their business.”
isn't, and what needs to be changed. It is successes, and together as a customer and customers need to be trained so
important for us to listen to the voice of discuss solutions for company related they can ask.” The same dynamic action was applied to the
everyone on our team." areas of to the importance creation of the abovementioned HOLT Used
A major topic of feedback was opportunity. of safety – but we Putting the Action in Dynamic Platform which has 100’s of used pieces of
ming organizations are not there yet." equipment for sale. “The used equipment
Two of HOLT’s five values are action- market is dominated by a few large
Metroplex and we put them on the shelves inloyeeengagement oriented: Ethical and Dynamic. When we get equipment groups that are not very flexible
ethical right, all the others fall into place, to work with. So, we decided to create a
e reason: "None of so it deservedly gets a lot of the attention. new marketplace to help our salespeople
Dynamic is at the crossroads where action sell equipment and to reach customers and
Fort Worth, Little Elm and Irving. We soldlofus." meets creativity, opportunity and ambition. potential buyers in a different way,” Smith
r company has used communication. Employees reported We need more dynamic thinking as we chart said.
ather the voice of receiving more leadership messaging What is the Action Plan? our course toward a new decade and ever-
changing customer and OEM needs. People First
48 of these hoses in the month of December.haveoverthreeyears aboutcostcontrolthanourValuesBased We have more activities than space to
nt Values Based Leadership culture. Mixed with less list. Here are brief reviews of several key HOLT is known for being dynamic and so HOLT’s culture is enviable among companies
"I have worked for much is going on that gets us excited about of all industries. Building and sustaining a
the future, Shaun Manning, Director of strong culture takes resources, a concerted
Couple that with our delivery service drop offCaterpillarandother Training-Irving, reported, “We are partnering effort among all employees, and ongoing
with a virtual reality company through HOLT investment. We need to continuously find
Cat dealers and can Ventures to create an electronic trouble ways to flesh out our values in order to
say HOLT handles shooting course that is 2D on a computer and develop our workforce, excel in building a
VR with a headset. You are able to use it to safe work environment, and make HOLT the
and customers don’t even have to come in.diversitybetterthan really discover the electronic troubleshooting employer of choice.
frequent communication, employees action steps: process, go through it, and then get a
expressed difficulty reconciling some 1. As marked by improving trends, certification. We are also building several Beki Hutchison, Sr. Vice President-Human
decisions with our values. safety is an important focus for all of us. different training aids with our 3D printer. Resource Partners, “Both Peter and Corinna
"Regrettably, we didn't do a good job of We are excited that Jeff Stewart has If we were to build some of these–like an have empowered us to be innovators, and
communicating how we used the joined us as the new Director of Safety engine transmission–it would be heavy and from what I have
information from last year's survey," cost five to ten times more than printing. learned about our
shared J.K. Baxter, Senior Vice President and Environmental Culture. He, and culture prior to their
Machine Sales. "We have recommitted our growing safety team, will continue John Meyer, Vice President-Engineering leadership, we’ve come
to focus on key improvement areas, & Manufacturing, said lots of things we’re a long way. That said,
any of my previous working on have him excited. “Getting Holt we are wholeheartedly
Manufacturing up and running, getting our committed to ensuring
We can send it right to them.”employers." packaging business up and running. These are that our people/team
d on the most the first order of business,” he said. focus is sustainable and advised by the voice
as a team to communicate the value of including ensuring employees have of our employees. Our partnership with
We believe this is vital “The second order of business is moving our Workify affords us the opportunity to lean in
ent with our Vision, engine program from Irving to Waco and
continued on page 25
Move Toward Services.
employee feedback and keep everyone proper tooling/safe processes, enhancing
up to date on the changes influenced by our culture of peer-to-peer safety
your suggestions." coaching, and recognizing groups that
"I really can't say consistently demonstrate safe behaviors.
the decisions I am They will also address specific safety
concerned with concerns voiced in the survey, such as
aren't in alignment reducing security risks at the Irving store.
with our values
very comment from
ter J. Holt, Executive

The products HOLT distributes are leadersralManager."Some

opinions don't
Your Local 2. EOC sponsors are committed to
Management Team meeting twice annually with their
(LMT) and
Enterprise
ooks at the results.

across the industries we serve and representeverymuchwhat
Operations Council – I'm certain
(EOC) sponsor will somebody thinks
rinna Holt Richter, partner with you and they align."
(continued back page)

some of the most recognized brands in theP2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News

world. More customers are looking past theP12 Customer Experience P13-15 Service Awards

product and toward solutions to help them

run their business more effectively. HOLT

has the opportunity to define what “services”

means as we diversify

our offerings to better

align with customer

needs.

We are delighting
customers with new
services such as Iron
Pro Service Plans and the support they
offer, and customers are asking for all
things technology. “In the last couple of
years, customers are asking for more data
and technology to run and enable their
businesses,” said Brandon Acosta, Vice
President-Enterprise Operations Support.
“Mario Sinacola asked for all these different
data points on their assets so they can
better invest in the future. They want more
information about different products like
insurance, service inspections or what is
the average open to close time for a work
order. They want to know more about the
value opportunities that HOLT brings to their
business. The other ask is what technology
solutions can we bring so customers can
manage their business – what vantage point
can we give them, or dashboards we can
create that offer solutions. We’ve integrated
Tableau, we’re doing more and more, and
we’re looking forward. We’re on the right
track to find more technological advances for
our customers.”

Joel Cunningham, PSD Rental Manager-San

18

Issue I 2020 HOLT Babies CONVERSATIONS

HoltBabies snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
Leilani Kamille Dangel,
was born March 3rd to !netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
Adam Dangel and his yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR
wife, Paris. Adam is
the Component Shop ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE gni
Supervisor–Longview gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
Machine. a sa rehtegot tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
etarbelec ,stluser si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
detaler ynapmoc dna ,sesseccus fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el
ecnatropmi eht ot
ew tub – ytefas fo rof snoitulos ssucsid ".maet ruo no enoyreve ".su fo lla
".tey ereht ton era fo saera desu sah ynapmoc ru
saw kcabdeef fo cipot rojam A
.ytinutroppo detroper seeyolpmE .noitacinummoc fo eciov eht rehtag
gnigassem pihsredael erom gniviecer sraey eerht revo evah
?nalP noitcA eht si tahW desaB seulaV ruo naht lortnoc tsoc tuoba
ot ecaps naht seitivitca erom evah eW desaB seulaV tne
yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL
seeyolpme ,noitacinummoc tneuqerf rof dekrow evah I"
:spets noitca emos gnilicnocer ytluciffid desserpxe rehto dna rallipretaC
,sdnert gnivorpmi yb dekram sA .1 nac dna srelaed taC
.su fo lla rof sucof tnatropmi na si ytefas .seulav ruo htiw snoisiced seldnah TLOH yas
sah trawetS ffeJ taht deticxe era eW naht retteb ytisrevid
ytefaS fo rotceriD wen eht sa su denioj fo boj doog a od t'ndid ew ,ylbattergeR" suoiverp ym fo yna
dna ,eH .erutluC latnemnorivnE dna eht desu ew woh gnitacinummoc
eunitnoc lliw ,maet ytefas gniworg ruo ",yevrus s'raey tsal morf noitamrofni ".sreyolpme
,saera tnemevorpmi yek no sucof ot tnediserP eciV roineS ,retxaB .K.J derahs
evah seeyolpme gnirusne gnidulcni dettimmocer evah eW" .selaS enihcaM tsom eht no des
gnicnahne ,sessecorp efas/gniloot reporp fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy .n
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" morf tnemmoc yreve
lacoL ruoY evitucexE ,tloH .J rete
ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht emoS" .reganaM lare
sa hcus ,yevrus eht ni deciov snrecnoc
.erots gnivrI eht ta sksir ytiruces gnicuder htiw denrecnoc maeT tnemeganaM t'nod snoinipo ri
dna )TML( .stluser eht ta skool
ot dettimmoc era srosnops COE .2 tnemngila ni t'nera tahw hcum yrev er
rieht htiw yllaunna eciwt gniteem ,rethciR tloH anniro
seulav ruo htiw esirpretnE
)egap kcab deunitnoc(
niatrec m'I – licnuoC snoitarepO
skniht ydobemos lliw rosnops )COE(
".ngila yeht dna uoy htiw rentrap

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

Welcome Jackson Keith
Seaman, grandson of Julie
Skrzycki, Rental Fleet
Damage Coordinator-San
Antonio. Jackson was born
August 29th to parents
Cody & Jennifer Seaman
of Austin.

Mitchell Brown, Shop Supervisor-Bridgeport, and his wife Morgan
would like to introduce son Creede Mitchell. He was born January
5th, weighing 7 lbs 11 oz.

On October 1, Scott Baker, Technical Communicator-San Antonio, welcomed
grandson Jaxon Lee Baker, son of Travis & Amber Baker of Brandenburg,
Kentucky.

19

CONVERSATIONS HOLT Babies Issue I 2020

onversationsJULY/AUGUST2016

NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

Happens When 1,259 People Speak? We Listen!
Results of the 2016 VBL Employee Engagement Survey

ng Executive Vice President/Chief your co-workers to "I'm glad that we Patty Balderas, Accountant-San Antonio, and big brother Matthew
Administrative Officer, added, "This review your store's are coming welcomed Alexander Joseph Rodriguez on January 8 at 4:31 pm,
ming organizations survey lets us know what is working, what results, celebrate together as a weighing 7.1 lbs.
loyee engagement isn't, and what needs to be changed. It is successes, and
e reason: "None of important for us to listen to the voice of discuss solutions for company related
l of us." everyone on our team." areas of to the importance
r company has used opportunity. of safety – but we
ather the voice of A major topic of feedback was are not there yet."
have over three years communication. Employees reported
nt Values Based receiving more leadership messaging What is the Action Plan?
about cost control than our Values Based We have more activities than space to
"I have worked for Leadership culture. Mixed with less list. Here are brief reviews of several key
Caterpillar and other frequent communication, employees action steps:
Cat dealers and can expressed difficulty reconciling some 1. As marked by improving trends,
say HOLT handles decisions with our values. safety is an important focus for all of us.
diversity better than We are excited that Jeff Stewart has
any of my previous "Regrettably, we didn't do a good job of joined us as the new Director of Safety
communicating how we used the and Environmental Culture. He, and
employers." information from last year's survey," our growing safety team, will continue
shared J.K. Baxter, Senior Vice President to focus on key improvement areas,
d on the most Machine Sales. "We have recommitted including ensuring employees have
We believe this is vital as a team to communicate the value of proper tooling/safe processes, enhancing
ent with our Vision, employee feedback and keep everyone our culture of peer-to-peer safety
up to date on the changes influenced by coaching, and recognizing groups that
. your suggestions." consistently demonstrate safe behaviors.
very comment from "I really can't say They will also address specific safety
ter J. Holt, Executive Your Local concerns voiced in the survey, such as
ral Manager. "Some the decisions I am reducing security risks at the Irving store.
opinions don't 2. EOC sponsors are committed to
ooks at the results. Management Team concerned with meeting twice annually with their
e very much what (LMT) and
rinna Holt Richter, aren't in alignment (continued back page)

Enterprise with our values

Operations Council – I'm certain
(EOC) sponsor will somebody thinks
partner with you and they align."

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
P12 Customer Experience P13-15 Service Awards

On December 13th, Amber Osburn, Rental Coordinator-Longview,
welcomed sweet baby boy Hunter Cash Hatcher. Grandad Douglas
Osburn, Undercarriage CSA Manager-Longview, pictured left, is
equally proud!

Lauren Eichman, Sales Support Coordinator-San Antonio, and
husband Travis are excited to announce the arrival of Kyle James, born
November 22nd. He was 7 lbs. 12 oz and 21 in. long. Proud big sister
Parker also loves her baby brother very much.

20

Issue I 2020 Personnel CONVERSATIONS

snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN

!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE gni
gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
a sa rehtegot tahw ,gnikrow si tahw wonk su stel yevrus snoitazinagro gnimr
etarbelec ,stluser si tI .degnahc eb ot sdeen tahw dna ,t'nsi tnemegagne eeyolp
detaler ynapmoc dna ,sesseccus fo eciov eht ot netsil ot su rof tnatropmi fo enoN" :nosaer el
ecnatropmi eht ot
ew tub – ytefas fo rof snoitulos ssucsid ".maet ruo no enoyreve ".su fo lla
".tey ereht ton era fo saera desu sah ynapmoc ru
saw kcabdeef fo cipot rojam A
.ytinutroppo detroper seeyolpmE .noitacinummoc fo eciov eht rehtag
gnigassem pihsredael erom gniviecer sraey eerht revo evah
?nalP noitcA eht si tahW desaB seulaV ruo naht lortnoc tsoc tuoba
ot ecaps naht seitivitca erom evah eW desaB seulaV tne
yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL
seeyolpme ,noitacinummoc tneuqerf rof dekrow evah I"
:spets noitca emos gnilicnocer ytluciffid desserpxe rehto dna rallipretaC
,sdnert gnivorpmi yb dekram sA .1 nac dna srelaed taC
.su fo lla rof sucof tnatropmi na si ytefas .seulav ruo htiw snoisiced seldnah TLOH yas
sah trawetS ffeJ taht deticxe era eW naht retteb ytisrevid
ytefaS fo rotceriD wen eht sa su denioj fo boj doog a od t'ndid ew ,ylbattergeR" suoiverp ym fo yna
dna ,eH .erutluC latnemnorivnE dna eht desu ew woh gnitacinummoc
eunitnoc lliw ,maet ytefas gniworg ruo ",yevrus s'raey tsal morf noitamrofni ".sreyolpme
,saera tnemevorpmi yek no sucof ot tnediserP eciV roineS ,retxaB .K.J derahs
evah seeyolpme gnirusne gnidulcni dettimmocer evah eW" .selaS enihcaM tsom eht no des
gnicnahne ,sessecorp efas/gniloot reporp fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu
taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy .n
.sroivaheb efas etartsnomed yltnetsisnoc yas t'nac yllaer I" morf tnemmoc yreve
lacoL ruoY evitucexE ,tloH .J rete
ytefas cificeps sserdda osla lliw yehT ma I snoisiced eht emoS" .reganaM lare
sa hcus ,yevrus eht ni deciov snrecnoc
.erots gnivrI eht ta sksir ytiruces gnicuder htiw denrecnoc maeT tnemeganaM t'nod snoinipo ri
dna )TML( .stluser eht ta skool
ot dettimmoc era srosnops COE .2 tnemngila ni t'nera tahw hcum yrev er
rieht htiw yllaunna eciwt gniteem ,rethciR tloH anniro
seulav ruo htiw esirpretnE
)egap kcab deunitnoc(
niatrec m'I – licnuoC snoitarepO
skniht ydobemos lliw rosnops )COE(
".ngila yeht dna uoy htiw rentrap

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

John Boyd, HOLT Crane-Irving, and his wife Cindy Matthew & Sara Bell welcomed Ryan Samuel on October 6th.
celebrated the arrival of granddaughter Vivien Elizabeth Matthew is an IMPACT Leadership Associate in Waco.
Wasinger on December 21st at 6 lbs. 9 oz. and 18
inches.

Retired

Enrique “Henry” Chapa - 35 years

Henry started in January 1985 as a parts warehouse
clerk. While in the Parts Warehouse, Henry
excelled in all aspects of shipping and receiving,
core inspections, exchange and core tracking. In
1994, Henry was promoted to Parts Counter Sales
Representative for the Parts Machine Division and
has held that position until his retirement.

Henry models HOLT’s culture in his daily
interactions with customers and received by name
recognition for the Customer First/Customer Choice
Award program, as well as high customer survey
ratings.

He is highly respected and trusted throughout our
company and has been an excellent ambassador for
HOLT. We thank him for being such a great mentor to his coworkers and being a trustworthy employee to management and customers alike.

Henry plans to travel, visit family and friends, and spend a lot of time going fishing until the Gulf Coast is empty.

21

CONVERSATIONS Service Awards Issue I 2020

onversationsJULY/AUGUST2016

NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

Happens When 1,259 People Speak? We Listen!
Results of the 2016 VBL Employee Engagement Survey

Executive Vice President/Chief your co-workers to "I'm glad that we
Administrative Officer, added, "This review your store's are coming
ng survey lets us know what is working, what results, celebrate together as a
isn't, and what needs to be changed. It is successes, and
ming organizations important for us to listen to the voice of discuss solutions for company related
loyee engagement everyone on our team." areas of to the importance
e reason: "None of A major topic of feedback was opportunity. of safety – but we
l of us." are not there yet."
r company has used
ather the voice of communication. Employees reported
have over three years receiving more leadership messaging What is the Action Plan?
nt Values Based about cost control than our Values Based We have more activities than space to
Leadership culture. Mixed with less list. Here are brief reviews of several key
"I have worked for frequent communication, employees action steps:
Caterpillar and other Juan Adameexpressed difficulty reconciling some
Cat dealers and can
say HOLT handles decisions with our values.
diversity better than 1. As marked by improving trends, Ryan Adrian Antonio Alvarez John Arredondo Andy Briceno Dakota Brown
any of my previous safety is an important focus for all of us. (5) Irving (15) San Antonio (5) Corpus Christi (20) Georgetown (5) Sulphur Springs
"Regrettably, we didn't do a good job of We are excited that Jeff Stewart has
employers." (15) Georgetowncommunicating how we used the

d on the most information from last year's survey,"
We believe this is vital joined us as the new Director of Safety
ent with our Vision, and Environmental Culture. He, and
shared J.K. Baxter, Senior Vice President our growing safety team, will continue
. Machine Sales. "We have recommitted to focus on key improvement areas,
very comment from as a team to communicate the value of including ensuring employees have
ter J. Holt, Executive employee feedback and keep everyone proper tooling/safe processes, enhancing
ral Manager. "Some up to date on the changes influenced by our culture of peer-to-peer safety
opinions don't your suggestions." coaching, and recognizing groups that
ooks at the results. Your Local "I really can't say consistently demonstrate safe behaviors.
e very much what Management Team the decisions I am They will also address specific safety
rinna Holt Richter, (LMT) and concerned with concerns voiced in the survey, such as
Enterprise aren't in alignment reducing security risks at the Irving store.
with our values

Operations Council – I'm certain 2. EOC sponsors are committed to
(EOC) sponsor will somebody thinks meeting twice annually with their
partner with you and they align."
(continued back page)

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
P12 Customer Experience P13-15 Service Awards

Tracy Carroll Manuel Casas Ryan Coker Keith Cole James Coulon Clayton Cox
(35) San Antonio (5) San Antonio (20) Longview PSD (20) Irving (30) Irving (15) Irving

Jamie Doxsey Cary Fischer Jimmie Fitzgerald Tracy Gibson Ruben Hernandez Ross Hunt
(5) San Antonio (5) Irving (5) Corpus Christi (5) Irving (35) Irving (35) Longview PSD

Vanessa Johnson Ryan Jones Joseph Ledwig Timothy Leihsing Drew Lindblom Dan MacDonald
(10) San Antonio (5) Irving (5) San Antonio (40) San Antonio (15) San Antonio (5) Irving

Gregg Madden Tony Marroquin Jeff McNeil Steve Medley James Nading Jerry Newton
(5) Longview PSD (15) San Antonio (25) Irving (5) Corpus Christi (15) Georgetown (5) San Antonio

22

Issue I 2020 Service Awards CONVERSATIONS

snoitasrevno6102TSUGUA/YLUJ
SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN

!netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
a sa rehtegot etarbelec ,stluser tahw ,gnikrow si tahw wonk su stel yevrus gni
dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi snoitazinagro gnimr
detaler ynapmoc fo eciov eht ot netsil ot su rof tnatropmi tnemegagne eeyolp
ecnatropmi eht ot rof snoitulos ssucsid fo enoN" :nosaer el
ew tub – ytefas fo fo saera ".maet ruo no enoyreve
".tey ereht ton era saw kcabdeef fo cipot rojam A ".su fo lla
.ytinutroppo

?nalP noitcA eht si tahW detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
gnigassem pihsredael erom gniviecer fo eciov eht rehtag
ot ecaps naht seitivitca erom evah eW desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
yek lareves fo sweiver feirb era ereH .tsil ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
:spets noitca seeyolpme ,noitacinummoc tneuqerf
emos gnilicnocer ytluciffid desserpxe rof dekrow evah I"
Joshua Nordin Susan Nufer .seulav ruo htiw snoisiced rehto dna rallipretaC
(5) Irving Desma Norris Greg Norris (20) San Antonio Dustin Pearson Jesus Perez,sdnert gnivorpmi yb dekram sA .1 nac dna srelaed taC
(5) Irving (5) Irving .su fo lla rof sucof tnatropmi na si ytefas seldnah TLOH yas
sah trawetS ffeJ taht deticxe era eW fo boj doog a od t'ndid ew ,ylbattergeR"
eht desu ew woh gnitacinummoc
",yevrus s'raey tsal morf noitamrofni
(5) Longview PSD (10) Corpus ChristiytefaS fo rotceriD wen eht sa su denioj naht retteb ytisrevid
dna ,eH .erutluC latnemnorivnE dna suoiverp ym fo yna

eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs ".sreyolpme

,saera tnemevorpmi yek no sucof ot dettimmocer evah eW" .selaS enihcaM tsom eht no des
evah seeyolpme gnirusne gnidulcni fo eulav eht etacinummoc ot maet a sa lativ si siht eveileb eW
gnicnahne ,sessecorp efas/gniloot reporp enoyreve peek dna kcabdeef eeyolpme ,noisiV ruo htiw tne
yb decneulfni segnahc eht no etad ot pu
ytefas reep-ot-reep fo erutluc ruo ".snoitseggus ruoy .n
taht spuorg gnizingocer dna ,gnihcaoc yas t'nac yllaer I" morf tnemmoc yreve
.sroivaheb efas etartsnomed yltnetsisnoc lacoL ruoY evitucexE ,tloH .J rete
ma I snoisiced eht emoS" .reganaM lare
ytefas cificeps sserdda osla lliw yehT
sa hcus ,yevrus eht ni deciov snrecnoc htiw denrecnoc maeT tnemeganaM t'nod snoinipo ri
.erots gnivrI eht ta sksir ytiruces gnicuder dna )TML(
tnemngila ni t'nera

seulav ruo htiw esirpretnE

ot dettimmoc era srosnops COE .2 niatrec m'I – licnuoC snoitarepO .stluser eht ta skool
rieht htiw yllaunna eciwt gniteem skniht ydobemos lliw rosnops )COE(
tahw hcum yrev er
)egap kcab deunitnoc( ".ngila yeht dna uoy htiw rentrap ,rethciR tloH anniro

kcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

Glenn Perry Michael Phophirom Daryl Pruski Lonnie Rodriguez Graciela Ruiz Jason Scheible
(5) Corpus Christi (5) Corpus Christi (25) Corpus Christi (20) Corpus Christi (5) San Antonio (5) San Antonio

Sandy Selvidge Andrew Shutt Randy Sisk Bud Smith Gary Trice Roy Wahne
(5) San Antonio (5) Irving (35) Fort Worth (15) Corpus Christi (40) Longview PSD (20) San Antonio

Lulu Watson Conway Wheat Rick Wheeler Billy Williams Service awards photos:
(5) San Antonio (40) Fort Worth (25) Corpus Christi (35) Corpus Christi Corpus Christi – Dave Zimmerman,
Fort Worth – Weldon Carter,
Georgetown – Rosemary Calvillo,
Irving – Shannon Reicherts,
Longview – Robbye Burk,
San Antonio – Steve Huedepohl, and
Sulphur Springs – Kim Bailey.

Share your stories and photos
with Conversations!

Email [email protected]

23

CONVERSATIONS Wellness Issue I 2020

onversationsJULY/AUGUST2016

NEWS FOR HOLT EMPLOYEES AND THEIR FAMILIES

Happens When 1,259 People Speak? We Listen!
Results of the 2016 VBL Employee Engagement Survey

ng Executive Vice President/Chief your co-workers to "I'm glad that we
Administrative Officer, added, "This review your store's are coming
ming organizations survey lets us know what is working, what results, celebrate together as a
loyee engagement isn't, and what needs to be changed. It is successes, and
e reason: "None of important for us to listen to the voice of discuss solutions for company related
l of us." everyone on our team." areas of to the importance
r company has used opportunity. of safety – but we
ather the voice of A major topic of feedback was are not there yet."
have over three years communication. Employees reported
nt Values Based receiving more leadership messaging What is the Action Plan?
about cost control than our Values Based We have more activities than space to
"I have worked for Leadership culture. Mixed with less list. Here are brief reviews of several key
Caterpillar and other frequent communication, employees action steps:
Cat dealers and can expressed difficulty reconciling some 1. As marked by improving trends,
say HOLT handles decisions with our values. safety is an important focus for all of us.
diversity better than We are excited that Jeff Stewart has
any of my previous "Regrettably, we didn't do a good job of joined us as the new Director of Safety
communicating how we used the and Environmental Culture. He, and
employers." information from last year's survey," our growing safety team, will continue
shared J.K. Baxter, Senior Vice President to focus on key improvement areas,
d on the most Machine Sales. "We have recommitted including ensuring employees have
We believe this is vital as a team to communicate the value of proper tooling/safe processes, enhancing
ent with our Vision, employee feedback and keep everyone our culture of peer-to-peer safety
up to date on the changes influenced by coaching, and recognizing groups that
. your suggestions." consistently demonstrate safe behaviors.
very comment from "I really can't say They will also address specific safety
ter J. Holt, Executive Your Local concerns voiced in the survey, such as
ral Manager. "Some the decisions I am reducing security risks at the Irving store.
opinions don't 2. EOC sponsors are committed to
ooks at the results. Management Team concerned with meeting twice annually with their
e very much what (LMT) and
rinna Holt Richter, aren't in alignment (continued back page)

Enterprise with our values

Operations Council – I'm certain
(EOC) sponsor will somebody thinks
partner with you and they align."

P2 Safety P3 Get to Know Corinna and Peter J. P4 Most Interesting Person | Go Green | Throwback
P5 Tale of Two | Three Things to Know P6-10 Local News P10 HOLT Babies P11 Enterprise News
P12 Customer Experience P13-15 Service Awards

24

Issue I 2020 CONVERSATIONS

Strategic, continued from page 18 snoitasrevno6102TSUGUA/YLUJ
on workplace issues and relevant improvements. It’s exciting that SEILIMAF RIEHT DNA SEEYOLPME TLOH ROF SWEN
we are getting real time feedback by department versus waiting a
whole year for aggregate information. It’s a much more dynamic !netsiL eW ?kaepS elpoeP 952,1 nehW sneppaH
environment now, and who can’t get excited about that? yevruS tnemegagnE eeyolpmE LBV 6102 eht fo stluseR

“We are growing. I am keenly focused on retention. The market ew taht dalg m'I" ot srekrow-oc ruoy feihC/tnediserP eciV evitucexE
for good people is off-the-charts challenging, so it makes sense gnimoc era s'erots ruoy weiver sihT" ,dedda ,reciffO evitartsinimdA
to keep our great folks here. How do we do that? We continue a sa rehtegot etarbelec ,stluser tahw ,gnikrow si tahw wonk su stel yevrus gni
to listen to our employees and create the best workplace we dna ,sesseccus si tI .degnahc eb ot sdeen tahw dna ,t'nsi snoitazinagro gnimr
can. We make sure they have meaningful work to do with detaler ynapmoc fo eciov eht ot netsil ot su rof tnatropmi tnemegagne eeyolp
amazing leadership. We give folks development opportunities ecnatropmi eht ot rof snoitulos ssucsid fo enoN" :nosaer el
they wouldn’t get anywhere else – and we recognize their ew tub – ytefas fo fo saera ".maet ruo no enoyreve
contributions and achievements in special ways. I want to ".tey ereht ton era saw kcabdeef fo cipot rojam A ".su fo lla
continue to build our unique value, and significantly differentiate .ytinutroppo
HOLT across our territory.”
detroper seeyolpmE .noitacinummoc desu sah ynapmoc ru
Ronnie Hulett, Vice President- ?nalP noitcA eht si tahW gnigassem pihsredael erom gniviecer fo eciov eht rehtag
Operations, Texas First Rentals, describes desaB seulaV ruo naht lortnoc tsoc tuoba sraey eerht revo evah
being strategic about getting stuff done ot ecaps naht seitivitca erom evah eW ssel htiw dexiM .erutluc pihsredaeL desaB seulaV tne
and developing our workforce. “I’m not a yek lareves fo sweiver feirb era ereH .tsil seeyolpme ,noitacinummoc tneuqerf
big fan of giving everyone a shopping list rof dekrow evah I"
of stuff. We have to think about what’s :spets noitca emos gnilicnocer ytluciffid desserpxe rehto dna rallipretaC
the best for our employees and break up ,sdnert gnivorpmi yb dekram sA .1 .seulav ruo htiw snoisiced nac dna srelaed taC
projects like that. If we overload with a large list we lose focus .su fo lla rof sucof tnatropmi na si ytefas seldnah TLOH yas
or don’t put our best into each task. We break it down in little sah trawetS ffeJ taht deticxe era eW fo boj doog a od t'ndid ew ,ylbattergeR" naht retteb ytisrevid
bites, celebrate the successes and say thank you. And, we do ytefaS fo rotceriD wen eht sa su denioj eht desu ew woh gnitacinummoc
lots of checking in and ask “how can I help you?” Our team gets ",yevrus s'raey tsal morf noitamrofni suoiverp ym fo yna
pretty excited about something new, shiny and flashy. Where we dna ,eH .erutluC latnemnorivnE dna
struggle is change; maybe we’ve done something for four years eunitnoc lliw ,maet ytefas gniworg ruo tnediserP eciV roineS ,retxaB .K.J derahs
and it’s hard to change. That’s where we challenge the team and ".sreyolpme
ask them to get above the building as an enterprise not at a branch
level.” dettimmocer evah eW" .selaS enihcaM
fo eulav eht etacinummoc ot maet a sa
Leverage Technology enoyreve peek dna kcabdeef eeyolpme
Nufer, Controller Dealership Operations-San Antonio. “As this occurs we,saeratnemevorpmiyeknosucofot tsom eht no des
Technology is quickly changing the OEMS we represent, the evah seeyolpme gnirusne gnidulcni lativ si siht eveileb eW
communities in which we live, and the companies HOLT and our gnicnahne ,sessecorp efas/gniloot reporp
customers operate. Technology is rapidly changing the world ytefas reep-ot-reep fo erutluc ruo yb decneulfni segnahc eht no etad ot pu ,noisiV ruo htiw tne
around us. We need technological advancements that make us taht spuorg gnizingocer dna ,gnihcaoc ".snoitseggus ruoy .n
operationally better, more competitive and a valuable partner yas t'nac yllaer I" lacoL ruoY morf tnemmoc yreve
with our customers. will see a greater adoption of Bill Trust, DocuSign and other customer-.sroivahebefasetartsnomedyltnetsisnocma I snoisiced eht evitucexE ,tloH .J rete
ytefas cificeps sserdda osla lliw yehThtiw denrecnocmaeT tnemeganaM emoS" .reganaM lare
David Kash, Director, Enterprise Architecture-San Antonio, sa hcus ,yevrus eht ni deciov snrecnoctnemngila ni t'neradna )TML(
said HOLT made a number of recent investments in technologies seulav ruo htiw esirpretnE t'nod snoinipo ri
to allow for more automation and integration for back office facing opportunities. Customers will continue to have expectations for.erotsgnivrIehttasksirytirucesgnicuder
operations. “These will improve the customer experience,” he greater ease of doing business. Along these lines, we continue to pursueotdettimmocerasrosnopsCOE .2 .stluser eht ta skool
stated. IT is working on a DBS Modernization/Enhancement rieht htiw yllaunna eciwt gniteem tahw hcum yrev er
Focus; Cat Digital Platforms and Work streams; IronPro/ )egap kcab deunitnoc( ,rethciR tloH anniro
Salesforce rollout; continuation of a Data Warehouse Buildout; niatrec m'I – licnuoC snoitarepO
Texas First Application Landscape Buildout; Manufacturing skniht ydobemos lliw rosnops )COE(
ERP, Launch Rapid Assist Process; Robotic Process Automation; dna uoy htiw rentrap
Office365 – Sharepoint to Cloud, Documentum to SP; and more ".ngila yeht
integration across applications.
an electronically signed credit application, and an e-commerce businesskcabworhT | neerG oG | nosreP gnitseretnI tsoM 4P .J reteP dna anniroC wonK ot teG 3P ytefaS 2P
Our customers and vendors are becoming more sophisticated sweN esirpretnE 11P seibaB TLOH 01P sweN lacoL 01-6P wonK ot sgnihT eerhT | owT fo elaT 5P
and leveraging technology for their operations, shared Susan sdrawA ecivreS 51-31P ecneirepxE remotsuC 21P

portal where customers can research, review, buy and pay for products

online. We are seeing more customers and vendors requiring us to submit

our invoices to their portals for payment and we expect this trend to

continue.”

More Energy Toward Energy

HOLT has extensive operations supporting the petroleum and electric
power markets, and there is more we can do. Solar, microgrids, battery
storage and other alternative energy sources provide ample opportunities
to expand our operations and solve the challenges
facing our customers and our communities. We need
to stay vigilant and adapt to what the energy market
requires.

Paul Cosper, Vice President-Power System Sales,
said, “Energy is going to change and it’s going to be
very dynamic and fluid. We’re going to see a change
from oil to natural gas and to renewables in terms
of solar and wind. We have to really research this technology to really
understand it and seek opportunities in the markets we serve. This is
similar to looking into the D6XE–the diesel electric powertrain that
machines are already transitioning into: stored energy into a hybrid energy
system.”

Craig Floyd, General Manager-HOLT Renewables, stated the U.S.
Energy Agency forecasts that renewables will make up 38% of the
electricity power mix by 2050, up from 19% today. Natural gas is forecast
to drop only slightly from 37% today to 36% by 2050. HOLT Renewables
is positioned to grow market share along with growth of the industry,
currently building solar PV and battery energy storage power plants
nationwide.

In the private sector, Toyota Motor Manufacturing has hired HOLT
Renewables to build solar power plants at their Alabama and Missouri
manufacturing facilities and are currently looking at adding solar in the
Texas, Kentucky, and West Virginia facilities. “In the public sector we are
very active in wastewater treatment plants, water treatment plants, and
landfill project development. We begin construction of a power plant at
Vallecitos WTP, California in March, and Alameda Landfill in California
in May,” Floyd said.

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