COMPANY BACKGROUND
- The founder of HS Farm Stay is Dato ’Lee.
HS Farm Stay is a uniquely designed
outdoor farm where it provide interactive
and learning experience. Here, we can
touch, feel and get closer than ever to
nature. Children will learn to appreciate
nature and gives a calm feeling when
getting in touch with our animals.
Valuable lessons can be learned by
children such as preserving, conserving
and to cut down wastage.
COMPANY SERVICE
MINI ZOO WATERPARK ACCOMMODATION
SWOT ANALYSIS
STRENGTH SW WEAKNESS
TO
• Low price. • Lack of advertising.
• Has 3 facilities in one place. • Unattractive advertising.
• Strategic place to do leisure • There are little water park games.
• Not having a perfect corporate
activities with the family.
identity.
THREAT
OPPORTUNITIES
• Compete with bigger water parks and
prepare more fun water park games. • Creating job opportunities.
• Attracts domestic and foreign
• Zoo that provide more types of
animals. tourists.
• Improving children's learning.
• Hotels that provide 1 to 5 star service. • Creating quality time with family.
• Outbreak situation (lock down).
HOW WHY WHEN
Will learn to appreciate nature To provide interactive Established 23 November 2013
and gives a calm feeling when and learning
experiences.
getting in touch with
our animals. 5W1H
WHAT WHERE
The company offers 3 main PTD 4116, Parit Pajar,
services namely waterpark, Jalan Kesang,
mini zoo and accommodation
84000 Muar, Johor
WHO
The founder of
HS Farm Stay
is Dato ‘Lee
INNOVATION
BEFORE =
FARM STAY
AFTER
PROBLEM STATMENT
CORPORATE IDENTITY - The company does not have a strong corporate identity as a whole.
- The water park company is not depicted in the corporate logo.
- The organization does not have a comprehensive uniform
set for its employees.
ADVERTISING - Company does not have a solid advertising plan and instead relies
mainly on social media, especially Facebook.
- The company used only one billboard design.
PACKAGING - Do not have attractive packaging and do not follow new developments.
- The company’s packaging consists of empty boxes without decorations.
CONCEPT : NATURE
The concept we have chosen is a nature concept,
it was chosen based on the mission and vision of this company.
Among the elements we use are water, plants and animals, it is also
based on what is available in the services offered by the company.
The color of the concept of nature that we highlight in our
concept is blue and also green.
LOGO INSPIRATION
FARM STAY This house represents the
accommodation offered
at his farm stay.
This wave is a symbol of the
water theme park in HS Farm Stay
CORPORATE COLOR
FARM STAY H 207° R 13 C 100% H 193° R 8 C 69%
S 83% G 50 M 81% S 96% G 182 M 6%
Blue is a colour that represents
steadiness in general. The sea's blue B 32% B 82 Y 41% B 92% B 235 Y 0%
represents deep, sacred order,
immortality, and strength. Navy blue, #0D3252 K 36% #08B6EB K 0%
on the other hand, is connected with
calmness, protection, health,
understanding,
and giving.
“ Your Family Will Love It”
CORPORATE ITEM
OFFICE STATIONARY
BUSINESS CARD
FARM STAY
“ Your Family Will Love It”
MANAGER FIND US
NAME.............................
012 - 613 7723
010 - 204 0003
Monday - Sunday (8am - 8pm)
PTD 4116, Parit Pajar,
Jalan Kesang, 84000 Muar, Johor
www.hsfarmstay.com
OFFICE STATIONARY
LETTERHEAD
FARM STAY 012 - 613 7723 / 010 - 204 0003
Monday - Sunday (8am - 8pm)
PTD 4116, Parit Pajar,
Jalan Kesang, 84000 Muar, Johor
www.hsfarmstay.com
Dear Ms. Jones:
Ah, business letter format-there are block formats, and indented
formats, and modi ed block formats .and who knows what others. To simplify
matters, we’re demonstrating the block format on this page, one of the two most
common formats. For authoritative advice about all the variations, we highly
recommend The Gregg Reference Manual, 9th ed. (New York: McGraw-Hill, 2001),
a great reference tool for workplace communications. There seems to be no
consensus about such ne points as whether to skip a line after your return
address and before the date: some guidelines suggest that you do; others do
not. Let’s hope that your business letter succeeds no matter which choice you
make!
When you use the block form to write a business letter, all the information is
typed ush left, with one-inch margins all around. First provide your own address,
then skip a line and provide the date, then skip one more line and provide the
inside address of the party to whom the letter is addressed. If you are using
letterhead that already provides your address, do not retype that information;
just begin with the date. For formal letters, avoid abbreviations where possible.
Skip another line before the salutation, which should be followed by a colon.
Then write the body of your letter as illustrated here, with no indentation at the
beginnings of paragraphs. Skip lines between paragraphs.
Sincerely,
John Doe
Administrative Assistant
OFFICE STATIONARY
ENVELOPE
FARM STAY
FARM STAY
OFFICE STATIONARY
INVOISE
CORPORATE ATTIRE
CORPORATE ENVIROMENTAL
FRONT DESK
FARM STAY
FARM STAY RECEPTION
CORPORATE ENVIROMENTAL
WAY FINDING
FARM STAY TOILET
RECEPTION WATERPARK
WATERPARK MOSQUE
RECEPTION
FARM STAY
CORPORATE TRANSPORTE
VAN
STUFF CARD MERCHANDISE T-SHIRT
LANYARD
CAP MERCHANDISE MASK
SHAWL
SANITIZER MERCHANDISE
SWIMSUIT
GOGGLES
MERCHANDISE BOTTLE
TOTE BEG
ADDITIONAL
BUNTING
BANNER
“ Your Family Will Love It”
ADVERTISING
PACKAGING
IMPACT
CORPORATE IDENTITY
Maintain and build the company's identity in line with commercial goals,
Further improve communication in a company and
to make sure the company is easily recognizable and remembered
ADVERTISING
Able to create a more professional video advertising,
create advertising following current trends and be
able to introduce the company widely.
PACKAGING
The end outcome will create packaging that is
not only capable of protecting the object but is also sustainable,
extractive, and one-of-a-kind. People will recognise
the brand because of this.