CAREER WORKSHOP: EFFECTIVE STRATEGIES FOR JOB SEARCH ON B YOND #LinkedIn Strategist #Career Coach
ABOUT ANNITA L. Founder & Certified LinkedIn Strategist ?? One among a few Thai experts in Thailand with direct work experience at LinkedIn HQ Singapore as Regional Enterprise Senior Business Development Lead. . © 2025 Beyond Digital (Nextstep Learning Co., Ltd.) All rights reserved. B YOND #LinkedIn Strategist #Career Coach
1. Understanding the Career Landscape 2. Building Your Professional Brand on LinkedIn for job search 3. Interviewing with Confidence AGENDA B YOND #LinkedIn Strategist #Career Coach
B YOND #LinkedIn Strategist #Career Coach Code: 1262 1194 https://www.menti.com © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
Understanding the Career Landscape: Overview of Job market trends 2025-2030 Understanding the Career Landscape: Overview of Job market trends 2025-2030 B YOND #LinkedIn Strategist #Career Coach © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
Understanding the Career Landscape: Overview of Job market trends 2025-2030 Career path is different for everyone B YOND #LinkedIn Strategist #Career Coach Cite: LinkedIn © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
Understanding the Career Landscape: Overview of Job market trends 2025-2030 B YOND #LinkedIn Strategist #Career Coach “Non-linear career path” Long term Success Cite: LinkedIn © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
Understanding the Career Landscape: “The new hiring imperative Skill-based hiring is a strategy that recruiters are currently using in identifying talent to join their company. “The new hiring imperative” B YOND #LinkedIn Strategist #Career Coach Cite: LinkedIn, Bloomberg, HBR © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
B YOND #LinkedIn Strategist #Career Coach AI and Big Data AI and Big Data Analytical Thinking Networks and Cybersecurity Creative Thinking Technological Literacy Networks and Cybersecurity Creative Thinking Leadership and Social Influence Resilience, Flexibility and Agility Resilience, Flexibility and Agility Curiosity and Lifelong Learning Empathy and active listening Leadership and Social Influence Motivation and Self-awareness Talent Management Talent Management Analytical Thinking Curiosity and Lifelong Learning Environmental Stewardship Understanding the Career Landscape: List of in-demand soft and transferable skills. Skills in demand 2025- 2030 from World Economic Forum and Chulalongkorn University © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
1.Non-linear career path 2.Skill-based hiring 3.SKills in demand 2025 - 2030 Summary of Trends B YOND #LinkedIn Strategist #Career Coach Understanding the Career Landscape: © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
Effective Strategies for job search success 1.Leverage technology and jobs platform 2.Be strategic and focus 3.Nail your 1st interview ?? Effective Strategies for job search success ?? B YOND #LinkedIn Strategist #Career Coach © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
Effective Strategies for job search success: 1.Leverage technology and jobs platform B YOND #LinkedIn Strategist #Career Coach © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
1 Billion users GLOBALLY 69 million companies GBOBALLY 37K Jobs THAILAND 39K Jobs SINGAPORE 4.8 M Jobs USA 100K Jobs AUSTRALIA 500K Jobs JAPAN 2.2 M Jobs EUROPE B YOND #LinkedIn Strategist #Career Coach Effective Strategies for job search success: 1.Leverage technology and jobs platform © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
B YOND #LinkedIn Strategist #Career Coach Effective Strategies for job search success: 1.Leverage technology and jobs platform © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
72% 6 people get hired on LinkedIn every minute. 72% of recruiters use LinkedIn in their recruitment process. Over 49 million people use LinkedIn to search for jobs every week. 49 M Effective Strategies for job search success: 1.Leverage technology and jobs platform B YOND #LinkedIn Strategist #Career Coach ©Cite: LinkedIn 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
Effective Strategies for job search success: 2. Be strategic and focus B YOND #LinkedIn Strategist #Career Coach Cite: LinkedIn © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
?? Be Strategic and focused! ?? The mismatch is clear.... Effective Strategies for job search success: 2. Be strategic and focus B YOND #LinkedIn Strategist #Career Coach © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
B YOND #LinkedIn Strategist #Career Coach © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
Building Your Professional Brand on LinkedIn for job search success Optimize Your Professional Brand on LinkedIn for job search success WORKSHOP (45 mins) B YOND #LinkedIn Strategist #Career Coach © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
Building Your Professional Brand on LinkedIn for job search success 1.How can I optimize my LinkedIn profile for job searching? 2.How can I increase my visibility on LinkedIn? 3.What is open to work? 4.What should I write on my profile when I have no job experience? 5.How can I use LinkedIn to network with potential employer effectively? 6.How can I find jobs on LinkedIn? 7.How do I get recommendations on LinkedIn? 8.How can I increase my visibility on LinkedIn? 9.What are some common LinkedIn scams to be aware of 10.How can I improve my LinkedIn profile's search engine optimization (SEO)? 11.How can I use LinkedIn to find mentors and career coaches? 12.How can I use LinkedIn to promote my business? 13.How can I use LinkedIn to promote my services and offer freelance job? B YOND #LinkedIn Strategist #Career Coach © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
So what is LinkedIn Profile? Building Your Professional Brand on LinkedIn for job search success 0 Recognition 1 02 03 Credibility Opportunities 04 Showcases your brand B YOND #LinkedIn Strategist #Career Coach © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
Profile Photo/ Banner Headlines Profile Summary Education and experience Skills, endorsements and recommendations Building Your Professional Brand on LinkedIn for job search success B YOND #LinkedIn Strategist #Career Coach © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
Optimize your banner to suits your personal brand Recommended size is 1584 x 396 pixels © 2025 Beyond Digital (Nextstep Learning Co., Ltd.) All rights reserved. B YOND #LinkedIn Strategist #Career Coach Building Your Professional Brand on LinkedIn for job search success
High Quality photo Good lighting Headshot (400 x 400 pixels) Neutral background Updated Background photo (1584 x 396 pixels) Features just you © 2025 Beyond Digital (Nextstep Learning Co., Ltd.) All rights reserved. B YOND #LinkedIn Strategist #Career Coach Building Your Professional Brand on LinkedIn for job search success
© 2025 Beyond Digital (Nextstep Learning Co., Ltd.) All rights reserved. B YOND #LinkedIn Strategist #Career Coach Building Your Professional Brand on LinkedIn for job search success
B YOND #LinkedIn Strategist #Career Coach Building Your Professional Brand on LinkedIn for job search success Having a profile photo gets you up to 21x more profile views!! and 9x more connection requests. ! © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
Optimize LinkedIn headline for SEO, visibility, networking, and engagement in a job and hiring landscape. Industry Keywords Your roles Unique skills or passions Best practice for creating a customized headline © 2025 Beyond Digital (Nextstep Learning Co., Ltd.) All rights reserved. B YOND #LinkedIn Strategist #Career Coach Building Your Professional Brand on LinkedIn for job search success
B YOND #LinkedIn Strategist #Career Coach Building Your Professional Brand on LinkedIn for job search success Tell your story to capture recruiter and making them want to know more about you. © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
B YOND #LinkedIn Strategist #Career Coach BEFORE AFTER Building Your Professional Brand on LinkedIn for job search success © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
The LinkedIn Profile Summary is a part of your personal brand, acting as a digital elevator pitch that strengthens your personal brand, builds credibility, and drives engagement. It provides a clear and compelling summary of yourself that helps you different from competitors. Your summary is your chance to showcase your brand and stand out from the crowd. It's often the first thing recruiters or see so make it compelling, unique, and a true reflection of you 1.Keep it 40+ words to improve visibility Use relevant keywords to your skills make it easier to find by recruiters 2. 3.This is not your resume and it shouldn’t read like one! © 2025 Beyond Digital (Nextstep Learning Co., Ltd.) All rights reserved. B YOND #LinkedIn Strategist #Career Coach Building Your Professional Brand on LinkedIn for job search success
B YOND #LinkedIn Strategist #Career Coach Building Your Professional Brand on LinkedIn for job search success Update location and industry and get up to 19x profile views Best practice for creating a customized headline Did you know? 300,000 people searched for jobs by industry each week. © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
B YOND #LinkedIn Strategist #Career Coach Building Your Professional Brand on LinkedIn for job search success Get found by recruiters through “Open to Work” options © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
B YOND #LinkedIn Strategist #Career Coach Building Your Professional Brand on LinkedIn for job search success © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved. Get found by recruiters through “Open to Work” options
B YOND #LinkedIn Strategist #Career Coach Building Your Professional Brand on LinkedIn for job search success © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved. Get found by recruiters through “Open to Work” options
Building Your Professional Brand on LinkedIn for job search success 1.Always 1st person narrative 2.Focus on results and highlight stories 3.Provide context 4.Add skills 5.Concise paragraph and bullet points 6.Use rich media such as link, pdf, images. Best Practices B YOND #LinkedIn Strategist #Career Coach © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
Building Your Professional Brand on LinkedIn for job search success Include a Mix of Skills (hard and soft skills) that best represent you 1. 2.Request for recommendations to build credibility. Choose Carefully: Select individuals who have worked closely with you and can speak to your unique contributions. 3. Best Practices Did you know? Profiles with 5+ skills are found up to 27 times more often in searches. B YOND #LinkedIn Strategist #Career Coach © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
B YOND #LinkedIn Strategist #Career Coach © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
Effective Strategies for job search success: Art of Networking and interview with confidence ?? Ace your LinkedIn networking skills ?? B YOND #LinkedIn Strategist #Career Coach © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
On LinkedIn, survey shows that job seekers are 4X more likely to get hired when they leverage their networks. GET HIRED B YOND #LinkedIn Strategist #Career Coach Effective Strategies for job search success: Art of Networking and interview with confidence © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
Effective Strategies for job search success: Art of Networking and interview with confidence Start a conversation Join a conversation B YOND #LinkedIn Strategist #Career Coach
B YOND #LinkedIn Strategist #Career Coach Effective Strategies for job search success: Art of Networking and interview with confidence Text Video (short form video) Single Image Article & Newsletter
B YOND #LinkedIn Strategist #Career Coach Effective Strategies for job search success: Art of Networking and interview with confidence © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved. Search by keywords, name, titles, company
B YOND #LinkedIn Strategist #Career Coach Effective Strategies for job search success: Art of Networking and interview with confidence © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved. Network recommenede by LinkedIn
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Group Activities 1.Form Groups: Divide yourselves into groups of 4-5 people. Write a post: It can be posting a picture, writing something about yourself, or posting a video of today activities. 2. Select a Profile: Choose one LinkedIn profile within your group to analyze 1-2 of the following section 1) Profile photo 2) Headline 3) Profile Summary 4) Experience and education 5) )Recommendations 3. 4.Choose Roles: Designate one person to lead the discussion. Select one person to present the group's findings. Analyze the Profile: Discuss the selected profile, evaluating its completeness and optimization based on the LinkedIn best practices we've covered through a recruiter POV. 5. 6.Time Limit: Conduct the discussion within 5 minutes. 7.Present Findings: Each group will send a presenter to share Two things the group liked or considered well-done in the profile. Area for Improvement: One specific area where the profile could be further optimized (Present time 2 minutes/group) B YOND #LinkedIn Strategist #Career Coach © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
Interview with confidence STAR Method ??Interview with confidence ?? B YOND #LinkedIn Strategist #Career Coach
Research the company thoroughly: Understand their mission, values, recent news, and the specific role you're applying for. Practice your answers: Rehearse your responses to common interview questions to feel more confident and articulate. Be enthusiastic and positive: Show your genuine interest in the role and the company. Be honest and authentic: Let your personality shine through in your answers. Ask insightful questions: Demonstrate your interest and engagement. B YOND #LinkedIn Strategist #Career Coach Interview with confidence STAR Method Tips on how to prepare pre-interview. ONLY CHANCE! © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
B YOND #LinkedIn Strategist #Career Coach Interview with confidence STAR Method ?? STAR METHOD ?? Tips in answering interview questions A structured approach to answering behavioral interview questions. IT is widely used in global companies and particularly abroad. It helps you provide concise and impactful responses © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
Interview with confidence STAR Method STAR METHOD B YOND #LinkedIn Strategist #Career Coach Situation: Describe the specific situation or context in which the event occurred. Task: Explain the task you were responsible for completing. What were your objectives? Action: Detail the specific actions you took to address the situation or complete the task. Be as specific as possible, using action verbs to describe your contributions. Result: Describe the outcome of your actions. What were the results or achievements? Quantify your accomplishments whenever possible (e.g., "increased sales by 15%, " "reduced costs by 10%") © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.
Interview with confidence Common Interview Questions Common interview questions B YOND #LinkedIn Strategist #Career Coach 1.Tell me about yourself. What was your biggest achievement in college, and how does it relate to this role? 2. 3.Why do you want to join [Company Name]? 4.Where do you see yourself in 5 years? 5.Describe a time you faced a challenge and how you overcame it. 6.Why should we hire you over other candidates? 7.Tell me about a time you worked on a team project. 8.What are your salary expectations? Do you prefer a traditional office setting, remote work, hybrid work, or flexible schedules? 9. 10.Do you have any questions for us? © 2025 Beyond Digital & Careerstep (Nextstep Learning Co., Ltd.) All rights reserved.