Why Self Publishing Authors Should Their Own Imprint

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WHY SELF PUBLISHING AUTHORS SHOULD THEIR OWN IMPRINT

 gmbooks10  16 Jun 2022  Others

Every self-publishing author needs all the help they can get in order to be successful, and
establishing imprints has to be the best tip for you.

A self‐publishing imprint is simply the publisher's name under which a self‐publishing author's books get
published. A single publisher may have many imprints. These imprints with various names serve as branding to
promote works to diverse demographics. The good news is that having it registered is not a need. As soon as
you sell books under your imprint name, you'll have a common‐law trademark. Federal registra몭on, on the
other hand, has several advantages. First, it no몭fies the rest of the world of your claim to the trademark.
Here's why you need to establish your imprint as a self‐publishing author. 

Your work seems more professional.

Self‐publishing is o몭en looked at as "unofficial" and unauthorized. It is o몭en compared to owning an online
shop that doesn't get taxed and is most likely a scam business. Having your book listed with a different
publica몭on name than your own establishes a level of professionalism. This can help overcome the s몭gma that
many people s몭ll associate with self‐publishing. In addi몭on, the presence of an "official" name on the back of
the book lends it a level of professionalism that many readers seek.

Your work will gain credibility and weight.

Using publishing companies gives an author some form of pla몭orm. It is tradi몭onal and preferred. Publishing
companies only pick out authors who will out content that pleases the market to grow their profits. In this way,
readers associate good content with famous publishing companies. This is how much compe몭몭on you will
have when you want to self‐publish a book. In the marketplace, using an imprint gives legi몭macy and weight.
Your work gains a sense of approval, as do books published via a publishing company. This way, you will reach
more readers and achieve your es몭mated target audience. You might a몭ract more readers than you ever
imagined.

You gain a sense of con몭nuity.

Having an imprint helps you maintain brand consistency. It also gives you addi몭onal marke몭ng and sales
freedom when you self‐publish a book. You gain the ability to publish under different genres, get constant
credibility from your brand and collaborate with other authors in wri몭ng under stable legal and financial
contracts. As you branch out into other genres, you may use your distribu몭on pla몭orm dashboards to assist
your friends in self‐publishing their books.

You can achieve more market.

Imprints enable a self‐publisher to create a brand iden몭ty for a series of works. Some of these works may get
targeted toward specific market sectors. Using a name different from your aids in crea몭ng (and maintaining) a
public record dis몭nct from you, the author. As many of us know, there is s몭ll a bias against self‐published books

public record dis몭nct from you, the author. As many of us know, there is s몭ll a bias against self‐published books
among the media, book shops, and certain readers. A name that is dis몭nct from your own could aid your
marke몭ng efforts. It won't hinder your marke몭ng efforts like using your name as an imprint name might. You
can also choose a publishing imprint name to make your book sound more like it got published by a firm rather
than an individual. Therefore, allowing you to reach a wider audience.

Just in case you needed a 몭p as a self‐publisher or you needed to learn more, you now have enough reasons to
establish your own imprint. 

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