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Published by sdeshpande, 2019-11-27 12:20:36

Digitalzone Employee Engagement

Optimize the Business Accuracy














of the

About Digitalzone








Digitalzone Business Consulting is a leading global

company that assists in reducing marketing,

pre-sales, inside sales & lead generation costs


for firms. A B2B marketing company, Digitalzone

has been extremely successful in building and

improving the sales pipeline with its unique

Market Process Outsourcing Solutions. Over the

years, Digitalzone has striven to deliver to its

clients what it believes is at the core of business

solutions. Thus, over the years, a lot of


businesses have seen massive growth and

success thanks to the endless dedication and

efforts taken by our teams to make every aspect

count.




With a B2B domain, a lot of challenges are taken

care of us at the initial stage itself. With the aim


of reaching out and fulfilling the needs of a lot of

esteemed companies across the globe, we strive

hard to be patient, diligent, creative and

time-committed whenever deliverance is

expected. This B2B business consulting firm

chiefly focuses on sales and marketing solutions


like Marketing Process Outsourcing, B2B List

Generation, Design work, Lead Generation, Lead

Management, Lead Nurturing and Content

Creation that makes it the perfect choice for all

of your marketing needs.



EMPLOYEE




ENGAGEMENT







Employee engagement is a workplace approach, designed

to ensure that employees are committed to their

organization’s goals and values, are motivated to

contribute to organizational success and are able at the
same time to enhance their sense of well-being.

Employee engagement is neither synonymous with

employee happiness nor with employee

satisfaction. Happiness and satisfaction are

the outcomes of engagement.









































Now that we are familiar with the term

let’s have a look at the corporate sector to

know more about the practical implications.

Organizations have been aware of employee
engagement and retention scenarios for a while

now, with the workforce becoming more and

more dominated by people looking for
professional satisfaction and not just dragging P easu e in

themselves to work for paycheques. Managers

and the HR specialists are thus in great need to t e job
develop new engagement models considering

their audience.
puts perfection




in t e work

“When management engages with a

committed employee both company and

employee excel.”

Corporate culture matters.




How management chooses to treat




its people imapcts everything for




better or for worse.





















-Simon Sinek-

HOW IMPORTANT IS EMPLOYEE ENGAGEMENT

















Before we go any further let’s have a look at some statistics
to understand the intensity of the situation:






A Glint study revealed that the A Hay Group study showed

regrettable attrition rate of that highly engaged

disengaged employees is 12 employees are 87 percent

times higher than highly less likely to leave your

engaged employees over the company than disengaged

year. According to Gallup, employees.

engaged employees outperform

disengaged employees by 21

percent.






According to a Temkin Group A Shandwick study reports
study, 63% of highly engaged that 33% of engaged

employees always try their employees share positive

hardest at work, compared with sentiments or comments

42% of disengaged employees, about their employers
resulting in better productivity.
without any encouragement.




Once the importance of employee engagement is clear, there is

this obvious question that follows

HOW DO WE IMPROVE EMPLOYEE ENGAGEMENT and personal lives; it shows in the Satisfied and engaged employees


POLICIES WITH CHANGING TIMES? quality of their work. Happy would bring in not only positive
employees make a business energy to the workplace but also

Over the years, employee growth. It’s a basic human successful! increase the company’s profit and

engagement has been the topic tendency to feel appreciated Adopting a learning culture in the sales. Employees, who feel a

for many research studies which and needed. organization, motivating employees positive relationship with their
included terms like employee Management can make efforts in improvising their skills builds a management, are more likely to be

turnover rate, absenteeism, and to understand the employee sense of confidence in them that committed to the company goals.

dedication to work, etc. There needs, nurture talent, and equip the company is not just interested in Not only do the employees feel
have always been policies in them with the skillset that would sales and profit but in their overall appreciated when they or their

place to engage employees but help them to grow in their profile. development too. This encourages work gets noticed, it also

as the expectation of this This will not just boost their them to get invested in the encourages constructive employee
working generation shifts from confidence but also positively company’s vision. engagement.

doing a job to putting food on the affect the quality of their work. Let’s face it; no one works well with As Ian Hutchinson says, “Employee
table to finding job satisfaction, Appreciating employees that their managers breathing down engagement is an investment we

these policies also need some take initiative, perform their neck. Giving employees the make for the privilege of

tweaking. stupendously, act on feedback freedom to tackle the problems will future-proofing our organization’s

Let your employees take home and encourage teamwork, and surprise you for sure- realizing how productivity and performance.”

some “wow” moments- make rewarding them help to build a much responsible and creative they To summarize it all- employee

them believe that their healthy work culture. can be. Autonomy can be directly engagement is all about valuing
contribution is significant for your proportional to a boost in your employees. While the factors

performance. discussed are a good start, there is



LET’S DISCUSS A FEW FACTORS THAT LEAVE A DEFINITIVE MARK:








We as a business always want to employees. Indulge in not just the Communication is one of the still much more to look into when it

prosper, but it’s not the 1960s formal skill development programs, major factors; any organization comes to perfecting employee
where the competition was limited. but also provide the employees having an open communication engagement policies. An engaged

Today, technology is developing so with opportunities to use these culture will attract and retain employee is productive, active
fast that to keep up with the trend, newly acquired skills. talent, as it makes for a healthy and disciplined- which is a

you need to stay up-to-date. If a Flexibility at work is a major plus work environment where both win-win for all. Hence, it’s about

company wants to survive this point- as the employees get to employee and employer can grow time that we seriously consider
“survival of the fittest” scenario, work their schedules together. All great organizations investing in employee engagement

there is no shying away from accommodating both professional believe that employees are the as an integral part of the

investing in the development of its core of any successful business. workplace.

and personal lives; it shows in the Satisfied and engaged employees
quality of their work. Happy would bring in not only positive

employees make a business energy to the workplace but also

successful! increase the company’s profit and
sales. Employees, who feel a
Adopting a learning culture in the

organization, motivating employees positive relationship with their
in improvising their skills builds a management, are more likely to be

sense of confidence in them that committed to the company goals.

the company is not just interested in Not only do the employees feel
sales and profit but in their overall appreciated when they or their

development too. This encourages work gets noticed, it also

them to get invested in the encourages constructive employee
company’s vision. engagement.

As Ian Hutchinson says, “Employee
Let’s face it; no one works well with
their managers breathing down engagement is an investment we

their neck. Giving employees the make for the privilege of

freedom to tackle the problems will future-proofing our organization’s
surprise you for sure- realizing how productivity and performance.”

much responsible and creative they To summarize it all- employee

can be. Autonomy can be directly engagement is all about valuing
proportional to a boost in your employees. While the factors

performance. discussed are a good start, there is



LET’S DISCUSS A FEW FACTORS THAT LEAVE A DEFINITIVE MARK:








We as a business always want to employees. Indulge in not just the Communication is one of the still much more to look into when it

prosper, but it’s not the 1960s formal skill development programs, major factors; any organization comes to perfecting employee
where the competition was limited. but also provide the employees having an open communication engagement policies. An engaged

Today, technology is developing so with opportunities to use these culture will attract and retain employee is productive, active
fast that to keep up with the trend, newly acquired skills. talent, as it makes for a healthy and disciplined- which is a

you need to stay up-to-date. If a Flexibility at work is a major plus work environment where both win-win for all. Hence, it’s about

company wants to survive this point- as the employees get to employee and employer can grow time that we seriously consider
“survival of the fittest” scenario, work their schedules together. All great organizations investing in employee engagement

there is no shying away from accommodating both professional believe that employees are the as an integral part of the

investing in the development of its core of any successful business. workplace.

EMPLOYEE




DEVELOPMENT



OPPORTUNITY














GROWTH OF ANY

ORGANISATIONS IS THE

GROWTH OF THE PEOPLE IN THEM…






Employee Development is defined as

a process where the employee, with

the support of his/her employer

undergoes various training

programs to enhance and

acquire new knowledge

and skills.
In today’s work environment, employee


development is a major factor for

employee retention, especially among


Millennials. Training programs and

leadership development programs are

some of the top programs offered by


organizations. Investments in employee

learning and development directly

impact employee engagement and


productivity, improving overall business

success metrics.

Here at Digitalzone,




we have a very open work culture. Employees are given the

freedom to work and grow in their respective profiles.
Appreciation rewards motivating employees to push their

boundaries into giving outstanding performance is a common
notion here. We at Digitalzone value and place trust in our

employees that they can achieve great heights with the right

push. Doing the assigned job is what is expected of all
employees, but if it comes with rewards which have an

impressive number of zeros to it, who wouldn’t be excited,
right??




This promotes healthy competition some recreational activities to

amongst the employees to excel and finish the weak with a bang. To
shine. add to the enthusiasm, which


Being a flat management structure by the way we never fall short

we are very much approachable; of, the HRs handover interesting
open to feedback and suggestions prizes to the winners…..

from employees. We make sure that As the year approaches

the young minds never lack December, the whole team gets
challenges to explore their hidden geared up for the

potentials. We encourage out of box much-awaited R&R, which

thinking and are firm believers that a happens right before we go for
brilliant idea can come from a long Christmas break. The red

anywhere. carpet event is filled with


We invest in the overall development performances, rewards for
of our employees; we conduct yearlong excellent performers,

quizzes every Friday which are and various declared

based on general knowledge. categories.

“All work and no play makes John a The R&R marks the end of the

dull boy”- we don’t wish that for our year for Digitalzone; everyone

employees, not at all. comes dressed up, with their
best moves on and enjoys a
Fun is an important part of Fridays, dazzling night with family and
we at Digitalzone call it Fun Fridays friends……

where all employees participate in

ALWAYS TREAT




YOUR EMPLOYEES





EXACTLY AS YOU




WANT THEM TO




TREAT YOUR





BEST CUSTOMERS.









- Stephen Covey

Our Employees’



take on








Digitalzone

This is what Aditya

(Assistant Program


Manager- Lead

Generation) has to say








DZ has a positive and


motivating workplace culture


which leads to increased


productivity, better employee

morale and the ability to keep


skilled workers. DZ supports


everybody’s involvement and


provides positive, fun ways for


their employees to get together

for personal and professional


development activities.

This is what Prity

(Assistant Program


Manager- Research)

has in mind







I have been a part of B2B industry

for past 6 years now and from my


experience I can very proudly say

that this is the best company I

have ever been associated with.



Two words are enough to describe

the work culture at Digitalzone –


“Employee Centric”. Regular fun

Fridays, quarterly performance

rewards, half yearly parties and


yearly RNR are some amazing

things which make the work

culture pleasant.

This is how Pooja

(HR Executive)


feels about the company












It’s the company you love to


work with. Great work, great

learning. You have great


mentors to guide you. Best part


here is- it’s an employee


centric company, be it a new


joiner or tenured employee.


When it comes to recognition,


everyone is treated with

equality and fairness.

This is what Sachin

(System Administrator)


found out working here













The work environment


pushes everyone to be their



best. The culture here is not



only challenging and


innovative but also fun and



motivating. Also, the reward


system in place is excellent!



It’s one big family!

CELEBRATING IT!











At Digitalzone,







we celebrate







both life and work







to the fullest.




















HERE'S











A GLIMPSE!



We want a culture that is


inclusive of everyone and


where everyone who joins


feels they have opportunities

to succeed and grow





- Nellie Borrero -

Thank you for Reading




















Optimize the Business Accuracy




www.digitalzonein.com | [email protected]







USA : 95 Christopher Columbus Drive,16th Floor Jersey City, NJ 07302


UK : 27 Old Gloucester Street London WC1N 3AX, United Kingdom


INDIA : Office no: 301-338, 3rd floor, C-3 Amanora Chambers East, Pune.












Follow us @digitalzoneb2b


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