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2012

More amazing–but real–auto AAA “INVISIBLE”
insurance claim stories to
make drivers consider the FEMALE DRIVER VO/SUPER:
dependable, personal “I had just put my groceries in the trunk
coverage of AAA. when an invisible car came out of
nowhere… hit my car… then vanished.”
AAA “DEER”
MALE DRIVER VO/SUPER: ANNCR VO:
“I was driving down the road when a Well, one thing that will never
deer suddenly jumped over my car... disappear is your Triple A insurance
ANNCR VO: agent. We’re always here to help...
Well, one thing that will never and you can count on low Triple A car
surprise you is your Triple AAA insurance rates that can save you a lot
insurance agent. We’ll always go out of money. Really.
of our way to give you outstanding
personal service and great low rates Get a quote from Triple A today.
on car insurance. Really.
MALE DRIVER VO:.
Well, this is awkward.
ANNCR VO:
Get a quote from Triple A today.

2012

Harvard Pilgrim Health Care is voted the #1 healthcare company in the U.S.
for the 8th straight year. They offer a supplemental Medicare plan to cover the
holes in regular Medicare coverage. There are holes? People need to know
about this. We create a long-form spot for DRTV.

HARVARD PILGRIM HEALTH CARE “HOLES”
VO: If you’re turning 65 or already turned, congratulations.
You’re eligible for Medicare coverage.
But there’s something you should be aware of. Holes.
Holes in your Medicare coverage. Holes that could cost you hundreds or even
thousands of dollars. Because Medicare doesn’t cover everything. Fortunately, there’s
a simple solution. A Medicare Supplement Plan from Harvard Pilgrim Medical Health Care.
A Harvard Pilgrim Medicare Supplement Plan can close those holes. You your choice
of great doctors and specialists. Referrals? Don’t need them. Coverage when you’re
traveling out of the state. Or out of the country.
And Harvard Pilgrim is consistently ranked among the highest rated health plans.
So make sure you have the solid Medicare coverage you deserve.
Call Harvard Pilgrim to get your copy of Closing The holes - our free guide to
understanding Medicare supplement plans. And get rid of those pesky holes.

2013

“Stir up some dust.”

Minuteman Health hires us to launch a new approach to health insurance in Massachusetts
and New Hampshire. A limited network model that gives small businesses and individuals
an option for quality care that is significantly more affordable.

2013

MINUTEMAN HEALTH PLAN “GRAFFITI” Small businesses and their employees are finally
getting a choice and a voice. Affordable,
FREDDIE PRINZE JR VO: member governed health insurance. Introducing
It’s time to say no to the status quo. It’s time Minuteman Health. Join the revolution.
for a new idea. It’s time for a... revolution!

2013

2013 DCU DCU DCU
“NEW CAR/USED CAR LOANS” “MORTGAGE HURDLES” “CASH FLOW”
DCU VIDEO: MULTIPLE HIGH HURDLES
“STUDENT LOAN” KEVIN KILNER VO: LINE THE FRONT WALK OF A VIDEO: MONEY PILES UP AT A RAPID
KEVIN KILNER VO: Is it smarter to buy a new car... SUBURBAN HOME PACE
Paying for college... now there’s or a used car? KEVIN KILNER VO:
a math problem. KEVIN KILNER VO: Instead of asking “How much can we
But DCU can help you solve it… Hmmm. Well, you can save a lot of make on each customer?
with a DCU Private Student Loan money either way. Because DCU gives Getting the mortgage you want can
with rates that can make college you the exact same, amazingly low car be a real challenge. VIDEO: MONEY PILE REVERSES AND
a little more affordable. loan rate on new cars... or used cars. GETS SMALLER AND SMALLER
Visit DCU dot org. But DCU makes the whole process
So you decide. easier, with smart advice, great At DCU we ask “How much can we
interest rates... and low down save each member.”
payment options.

VIDEO: HURDLES DISAPPEAR ONE
BY ONE

Get pre-approved now at
DCU dot org.

2014 The Harvard Kennedy School Executive
Education program is designed for global leaders
MetroWest Medical Center wants everyone to know that their Emergency Room is now in government who want to shape public policy.
staffed 24/7 by Pediatricians from the Tufts Floating Hospital for Children in Boston. We create a new brand position and digital
campaign to reach, inspire and recruit
prospective attendees.

2014 HARVARD PILGRIM HEALTH PLAN “TRUST”

MINUTEMAN HEALTH PLAN “MOVEMENT” VO: In life it’s good to have people you can trust.
VO: The word is on the street... spreading across Massachusetts.
Because it’s not just a new idea... it’s revolutionary. That’s especially true if you’re eligible for Medicare and have to choose your
Now there’s a health insurance plan that’s governed by its members. Medicare Plan. It can be confusing. But it’s important.
Affordable and accountable.
Introducing Minuteman Health. So, who can you trust to explain Medicare and help you make the right decision for you?
Join the revolution.
Harvard Pilgrim. We have over 30 years of Medicare experience and we offer a great choice
of Medicare options. Like our Medicare Advantage Plan, an all-in-one solution.

Or our Medicare Supplement Plan that protects you by covering the gaps in regular
Medicare coverage.

We’re here to explain the differences, answer questions, and simplify the whole process.
So you can trust that you’re choosing the best coverage for you.

So, call Harvard Pilgrim. Or visit our website for your Guide To Understanding Medicare
Options. With our long history of outstanding customer care we won’t let you down.

2015

More and more people are questioning the value of a Masters degree, given the cost and time
involved. Wentworth Masters students are recruited by leading corporations in the construction, real
estate and IT industries and data proves significantly higher salaries and success. Our campaign hit
people where they live.

2015

BOSTON PRIVATE BANK
“NEW DEFINITION”

TIM DEKAY VO:
Wealth has a new definition.

Today, it’s being created by all kinds
of business owners,
entrepreneurs… and men and
women in every profession.

At Boston Private, we know them
personally... because they’re our clients.

And we have the wealth
management and private banking
expertise to create a custom
approach for your financial life.

We’re redefining wealth
management... because you’re
redefining wealth.

2015

The Harvard Kennedy School degree
program requires professionals from
around the world to interrupt their
careers for one or two years.

Our digital campaign, built around
the theme “The World Won’t Wait”,
encourages prospective enrollees
to commit now.

2016

Capital District Physicians Health Plan (CDPHP) in Albany was created by doctors who knew
there had to be a better health insurance idea, a model that would give doctors more control
over their patients’ care. Who better to tell the story than their CEO, Dr. John Bennett?

CDPHP “CENTER OF HEALTH”
DR. BENNETT VO:
You know, an insurance company didn’t create CDPHP... Doctors did.
Because we believe if you’re going to be at the center of your health care...
physicians need to be at the center of health insurance.

CDPHP “A BUSY LIFE”
DR. BENNETT VO:
Everybody has a busy life today. So at CDPHP we’ve made it more
convenient to see your doctor.…in the office, or by email when that’s
appropriate. Care when and where it’s best for you.

2016 DCU DCU “RAVE REVIEWS”
“MOBILE BANKING” KEVIN KILNER VO:
DCU Would you give rave reviews to the place where you bank?
“IT’S NOT MAGIC. IT’S DCU” KEVIN KILNER VO:
VIDEO: MAGICIAN TURNS $1 BILLS DCU Mobile Banking lets you Well...DCU members do. They save so much money at DCU,
INTO $100 BILLS deposit checks…
KEVIN KILNER VO: ... pay bills… transfer money... I guess they just want to share the wealth. Read their reviews
When you add up every dollar at DCU dot org.
DCU saves you... on check-in fees... So if you like saving lots of time –
car loans... student loans... credit and money – there’s an app
cards and home mortgages… for that.
it can turn into some serious money.
It’s not magic... it’s DCU.

2017

“It’s almost brilliant!”

With a 160-year history, no bank has
a personal connection to the people
and businesses of Cape Cod and the
Islands like Cape Cod Five.
But the bank has become far larger,
more capable and sophisticated than
many people realize. We present a
campaign that showcases the bank’s
capabilities and commitment to
helping each customer by asking
people one simple question: “What
are you looking forward to?”

When the client sees the campaign,
we get a compliment we’ll never
forget.

2017

CC5 CC5
“BANKING FROM THE BOAT” “TAKE-OUT WINDOW”

VO: What are you looking forward to? VO: What are you looking forward to?

CHRIS: Doing my business banking… DYLAN: Adding a takeout window…
from the boat.
THERESA: And more locations.
FRANCIE: Watching my children
grow up. JOSEPH: Paying off my student loans.

THERESA: The beginning of the JEN: Juggling my four small
tourist season… businesses… and staying sane.

DYLAN: And the end of the tourist ALICK’S SON: A raise in my allowance.
season.
TOM: Finishing my painting…
ALICK: My dream is to have a and starting the next one.
beautiful house for my family.
PETER: Catching a keeper.
ANDI: Growing our nonprofit to help
more women. PETER’S SON: Catching anything.

JEN: Some time to do yoga. JUDY: Making the most of my
retirement.
SHELMA: Finishing college…
and helping other kids get there HALEY: Checking my balance…
and hopefully having one.
VO: Whatever you want for your
family, your business, or your VO: Whatever you want for your family,
community… talk to us at Cape Cod your business, or your community, talk
Five. Because we’re looking forward to us at Cape Cod Five. Because we’re
to helping you. looking forward to helping you.

2017

Intercall, part of West Corporation, is
making big business conferencing solutions
simple and affordable for small business.

2017 CDPHP
“YOUR EVERYTHING”
CDPHP
“EVERY DAY” KATE: More than 30 years ago, a new
KATE: Every day, we’re reminded that kind of health plan was created… by
nothing is more important than the local doctors dedicated to delivering
health of the people we care about. the quality care their patients
It’s the reason CDPHP partners with deserved.
doctors you trust… provides the per- Today, CDPHP continues to put
sonal attention you deserve… you and your family first…
and offers programs and services providing health care coverage that
to help keep you healthy today… is personal… accessible… and
and tomorrow. dependable.
And, it’s why CDPHP is committed
to giving your family quality care Your health is everything. That’s why
you can count on. it matters to us.
CDPHP. A plan for your life.
CDPHP. A plan for your life.

2017 In the competitive
higher education market,
If you’re interested in an executive education program about entrepreneurship, shouldn’t you go to the Mecca? Suffolk immerses
students in the heart of
Boston, connecting them
to internships, career
opportunities and
expertise from business,
non-profits, and state
government.

wcm-partners.com