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REPORT 2020

2020 – THE YEAR IN REVIEW

Sinead El Sibai, Senior Vice President - Marketing – Dubai Duty Free, Ramesh Cidambi, Chief Operating Officer - Dubai Duty Free,
Colm McLoughlin, Executive( Vice Chairman and CEO - Dubai Duty Free, Stefanos Tsitsipas, Roger Federer, His Highness Sheikh
Hasher Bin Maktoum Al Maktoum, President of Tennis Emirates, Salah Tahlak, Executive Vice President - Corporate Services - Dubai
Duty Free and Tournament Director - Dubai Duty Free Tennis Championships, Naser Yousef, Secretary General - Tennis Emirates

Sinead El Sibai – Senior Vice President Marketing, Dubai Duty Free, Ramesh Cidambi – Chief Operating Officer, Dubai Duty Free, Colm The ATP tournament was a huge hit with The Tennis Village was again a hive of
McLoughlin – Executive Vice( Chairman and CEO, Dubai Duty Free, Elena Rybakina, Simon Halep, His Highness Sheikh Hasher Bin fans. Top seed and world number one Novak activity with 3,000 children involved in the
Maktoum Al Maktoum, President of Tennis Emirates, Salah Tahlak, Executive Vice President - Corporate Services - Dubai Duty Free and Djokovic returned to Dubai, the event also community activities in the lead up to the
Tournament Director - Dubai Duty Free Tennis Championships, Micky Lawler, President – WTA, Naser Yousef, Secretary General - Tennis featured 2020 ATP Finals winner and 2019 event and throughout the fortnight.
Emirates Dubai Finalists, Stefanos Tsitsipas, 2020 The J.P. Morgan Kids’ Days saw over 1,800
Rotterdam and Montpellier champion Gael children attend the events and enjoy
The Dubai Duty Free Tennis Championships The event again attracted great crowds Monfils and 2018 Dubai winner Roberto a tennis clinic, entertainment and the
is one of the most eagerly anticipated events with over 80,000 spectators attending Bautista Agut. chance to meet the stars of the game,
on the UAE sporting calendar and one of the over the two weeks. After plenty of battles on the court, world while the Tennis Emirates days were a
most popular tournaments on the ATP and The 20th anniversary WTA event boasted number one Novak Djokovic defeated great success with promising youngsters
WTA World Tours, and this year’s event once a world-class line-up which included Stefanos Tsitsipas 4-6 3-6 to win his fifth enjoying training with the stars. The
again delivered a fortnight of world-class 2019 Wimbledon winner, Simona Halep, Dubai Duty Free Tennis Championships Lacoste and Dubai Duty Free sponsored
action on the court. 2020 Australian Open winner Sofia Kenin crown, and his first since 2013. It was the first clinics were again a highlight of the
The Dubai Duty Free Tennis Championships and defending Dubai champion Belinda men’s final between the top two seeds in event, giving children of determination an
consisted of a WTA Premier women’s event, Bencic. In addition, tennis legend Kim Dubai since 2015, and Tsitsipas was denied exciting morning on the tennis courts.
followed by the ATP 500 men’s tournament. Clijsters chose the 20th anniversary the title for the second straight year after The weekends were particularly lively with
This year was the 28th year of the ATP celebrations of the Dubai Duty Free Tennis falling to Roger Federer in the 2019 final. It roving entertainers performing for the
tournament and the 20th year of the WTA Championships to begin her eagerly was also the fifth Dubai final in tournament crowd who kept up with all the action
tournament. awaited comeback to the game. history between the top two seeds, but the watching the big screens in the village. The
first time that the number one seed has sponsor’s displays and activities attracted
Simona Halep won her second Dubai Duty After a week of epic matches top seed won the contest. the attention of the fans, who also lined
Free Tennis Championships title and her first Simona Halep defeated Elena Rybakina John Peers and Michael Venus defeated the walkways to see their favourite players
since 2015 in the most closely fought final in 5(6-7 3-6 6-3) to claim her second Dubai Raven Klaasen and Oliver Marach 2-6 3-6 to as they walked to and from Centre Court.
the 28 years of the tournament, and Novak Duty Free Tennis Championships title. win the doubles trophy. It is their first ATP The Dubai Duty Free Tennis Championships
Djokovic won his fifth Dubai crown and his It was arguably the most dramatic final Tour title together, and they claimed all again delivered an exceptional fortnight
first since 2013. in the history of the women’s event and their victories during the week in straight of superb action and entertainment,
The tournament offered something for a fitting end to the 20th anniversary sets, including an upset quarter-final win maintaining its status as one of the most
everyone, from seeing top tennis players on celebrations. over defending Dubai champions and 2020 popular annual events in Dubai.
the courts, to thousands of children who Top seeds and defending champions Australian Open winners Rajeev Ram and
participated in the off-court activities as Su-wei Hsieh and Barbora Strycova Joe Salisbury. Like the champions, Klaasen
well as those who enjoyed the atmosphere successfully defended their doubles title and Marach were playing in their first final
and entertainment in the Tennis Village and with a tense 5-10 6-3 5-7 win over the fifth- together, and they had also reached the
plenty of celebrations for the 20th year of the seeded pair of Barbora Krejcikova and final without conceding a set.
WTA tournament in Dubai. Saisai Zheng.

3 4



Dubai Duty Free Tennis Championships Dubai Duty Free Tennis Championships

CITY, COUNTRY TOURNAMENT DATES SURFACE TOTAL FINANCIAL COMMITMENT CITY, COUNTRY TOURNAMENT DATES SURFACE TOTAL FINANCIAL COMMITMENT
Dubai, UAE 15-22 February 2020 Hard, Decoturf II
Dubai, UAE 15-22 February 2020 Hard, Decoturf II $2,908,770 $2,908,770
NAT MAIN DRAW SINGLES
STATUS NAT. MAIN DRAW DOUBLES

STATUS

1 1 HSIEH, Su-Wei TPE S. HSIEH
STRYCOVA, Barbora CZE B. STRYCOVA [1]

2 BYE S. HSIEH 1 1 HALEP, Simona ROU S. HALEP [1]
B. STRYCOVA [1] 2 BYE
3 HAN, Xinyun CHN X. HAN 62 62 USA O. JABEUR S. HALEP [1]
PENG, Shuai CHN S. PENG 3 RISKE, Alison TUN 76(3) 16 63 16 62 76(7)
S. KENIN 4 WC JABEUR, Ons
4 LISTER, Cornelia SWE 46 75 10-6 B. MATTEK-SANDS S. HSIEH BEL E. MERTENS A. SABALENKA [7]
VORACOVA, Renata CZE 06 60 10-1 B. STRYCOVA [1] 5 MERTENS, Elise CHN 63 60 64 63
63 60 6 WANG, Qiang
5 KENIN, Sofia USA S. KENIN G. DABROWSKI GRE A. SABALENKA [7] S. HALEP [1]
MATTEK-SANDS, Bethanie USA B. MATTEK-SANDS S. ZHANG [4] S. HSIEH 7 SAKKARI, Maria BLR 62 46 61 36 62 62
wo. B. STRYCOVA [1] 8 7 SABALENKA, Aryna
6 WC ADAMCZAK, Monique AUS 60 75 75 63
SIZIKOVA, Yana RUS L. KICHENOK
N. KICHENOK G. DABROWSKI
7 FLIPKENS, Kirsten BEL K. PESCHKE 67(3) 75 10-7 S. ZHANG [4]
VAN UYTVANCK, Alison BEL D. SCHUURS [6] 62 64
B. KREJCIKOVA
8 6 PESCHKE, Kveta CZE 63 61 S. ZHENG [5]
SCHUURS, Demi NED 64 62

9 4 DABROWSKI, Gabriela CAN G. DABROWSKI N. MELICHAR S. HALEP [1]
ZHANG, Shuai CHN S. ZHANG [4] Y. XU [3] 62 60
16 75 10-7
10 BYE 9 3 WC SVITOLINA, Elina UKR J. BRADY Simona HALEP [1]
H. CARTER 10 Q BRADY, Jennifer USA 62 61 36 63 76(5)
11 MUCHOVA, Karolina CZE K. MUCHOVA L. STEFANI J. BRADY
VONDROUSOVA, Marketa CZE M. VONDROUSOVA 64 64 11 VONDROUSOVA, Marketa CZE M. VONDROUSOVA 46 64 61 E. RYBAKINA
12 SEVASTOVA, Anastasija LAT 63 62 76(5) 76(2)
12 BRADY, Jennifer USA 63 46 10-7 D. KRAWCZYK
SEVASTOVA, Anastasija LAT A. RISKE 13 Q KUDERMETOVA, Veronika
36 63 10-7 14 YASTREMSKA, Dayana
13 JURAK, Darija CRO L. KICHENOK J. BRADY
SHVEDOVA, Yaroslava KAZ N. KICHENOK 15 WC CLIJSTERS, Kim 67(5) 63 64
16 9 MUGURUZA, Garbiñe
14 KICHENOK, Lyudmyla UKR 46 62 10-4 RUS V. KUDERMETOVA G. MUGURUZA [9]
KICHENOK, Nadiia UKR UKR 57 63 76(2) 75 46 64

15 GOLUBIC, Viktorija SUI Y. DUAN BEL G. MUGURUZA [9]
TEICHMANN, Jil SUI V. KUDERMETOVA [7] ESP 62 76(6)

16 7 DUAN, Yingying CHN 60 61 S. HSIEH/B. STRYCOVA [1]
KUDERMETOVA, Veronika RUS 75 36 10-5

17 5 KREJCIKOVA, Barbora CZE B. KREJCIKOVA
ZHENG, Saisai CHN S. ZHENG [5]
17 8 MARTIC, Petra CRO P. MARTIC [8]
18 GUARACHI, Alexa CHI 64 62 18 LL HSIEH, Su-Wei TPE 64 63 P. MARTIC [8]
ROSOLSKA, Alicja POL 63 63
19 ANISIMOVA, Amanda USA B. STRYCOVA
19 WC GARCIA, Caroline FRA C. GARCIA 20 STRYCOVA, Barbora CZE 76(3) 26 64
MIRZA, Sania IND S. MIRZA

20 KUDRYAVTSEVA, Alla RUS 64 46 10-8 B. KREJCIKOVA P. MARTIC [8]
SREBOTNIK, Katarina SLO S. ZHENG [5] 76(4) 61

21 NINOMIYA, Makoto JPN M. NINOMIYA 64 57 13-11
YANG, Zhaoxuan CHN Z. YANG
62 61 21 Q CIRSTEA, Sorana ROU A. KONTAVEIT
GER
22 GOERGES, Julia ROU 22 KONTAVEIT, Anett EST 61 63 A. KONTAVEIT
HALEP, Simona

23 BYE N. MELICHAR 76(5) 75
Y. XU [3] 23 PAVLYUCHENKOVA, Anastasia RUS A. PAVLYUCHENKOVA
24 3 MELICHAR, Nicole
25 8 XU, Yifan USA B. KREJCIKOVA 24 4 BENCIC, Belinda SUI 16 61 61
CHN S. ZHENG [5]
26 AOYAMA, Shuko
27 SHIBAHARA, Ena [8] JPN Ka. PLISKOVA 62 62 25 5 KENIN, Sofia USA E. RYBAKINA
28 JPN Kr. PLISKOVA 26 SE RYBAKINA, Elena KAZ 67(2) 63 63
29 PLISKOVA, Karolina E. RYBAKINA
30 PLISKOVA, Kristyna CZE 62 62 27 MUCHOVA, Karolina CZE K. SINIAKOVA 63 63
CZE 28 Q SINIAKOVA, Katerina CZE 64 46 60
CARTER, Hayley Ka. PLISKOVA [2]
STEFANI, Luisa USA H. CARTER D. KRAWCZYK 29 Q MLADENOVIC, Kristina FRA K. MLADENOVIC 61 62 E. RYBAKINA
BRA L. STEFANI A. RISKE 30 Q SASNOVICH, Aliaksandra BLR 64 63 76(1) 63
HRADECKA, Lucie
KLEPAC, Andreja CZE 67(4) 75 10-2 63 46 10-6 31 BYE Ka. PLISKOVA [2]
SLO 32 2 PLISKOVA, Karolina CZE
KRAWCZYK, Desirae
RISKE, Alison USA D. KRAWCZYK
USA A. RISKE
CHRISTIAN, Kaitlyn
KALASHNIKOVA, Oksana USA 64 46 10-8
GEO

31 BYE H. CHAN
L. CHAN [2]
32 2 CHAN, Hao-Ching
CHAN, Latisha TPE WTA TOUR, Inc. © Copyright 2016
TPE
SEEDED PLAYERS
1 HALEP, Simona RANK PRIZE MONEY POINTS ALTERNATES / LUCKY LOSERS RETIREMENTS/WALKOVERS
2 PLISKOVA, Karolina Donna Kelso
WTA TOUR © Copyright 2016 3 SVITOLINA, Elina 2 WINNER $696,860 470 S. Hsieh (LL)
4 BENCIC, Belinda
SEEDED TEAMS RANK PRIZE MONEY (PER TEAM) POINTS ALTERNATES RETIREMENTS/WALKOVERS 5 KENIN, Sofia 3 FINALIST $372,200 305
WITHDRAWALS 6 BERTENS, Kiki
1 HSIEH, Su-Wei / STRYCOVA, Barbora 3 WINNER $102,210 470 K. Muchova / M. Vondrousova - M. Vondrousova (Right adductor strain) 7 SABALENKA, Aryna 4 SEMI-FINALIST $198,830 185
305 8 MARTIC, Petra
2 CHAN, Hao-Ching / CHAN, Latisha 24 FINALIST $54,640 185 5 QUARTER-FINALIST $50,100 100 WITHDRAWALS
100
3 MELICHAR, Nicole / XU, Yifan 27 SEMI-FINALIST $27,323 7 SECOND ROUND $26,840 55 K. Bertens (Excused withdrawal)
4 DABROWSKI, Gabriela / ZHANG, Shuai
29 QUARTER-FINALIST $13,660 8 FIRST ROUND $17,055 1

5 KREJCIKOVA, Barbora / ZHENG, Saisai 33 SECOND ROUND $6,830 55 13 FOLLOW LIVE SCORING AT

6 PESCHKE, Kveta / SCHUURS, Demi 35 FIRST ROUND $4,402 1 15 www.WTATENNIS.com

7 DUAN, Yingying / KUDERMETOVA, Veronika 42 LAST DIRECT ACCEPTANCE STRYCOVA - 31 WTA SUPERVISOR(S)

8 AOYAMA, Shuko / SHIBAHARA, Ena 53

FOLLOW LIVE SCORING

www.WTATENNIS.com LAST DIRECT ACCEPTANCE: ADE - 134 Best of - 161 WTA SUPERVISOR(S) Donna Kelso

7 8

DUBAI DUTY FREE TENNIS CHAMPIONSHIPS DUBAI DUTY FREE TENNIS CHAMPIONSHIPS

CITY, COUNTRY TOURNAMENT DATES SURFACE TOTAL FINANCIAL COMMITMENT

Dubai, United Arab Emirates 24-29 February 2020 Hard, Decoturf II $2,950,420 CITY, COUNTRY TOURNAMENT DATES SURFACE TOTAL FINANCIAL COMMITMENT
Dubai, United Arab Emirates 24-29 February 2020 Hard, Decoturf II $2,950,420
STATUS NAT. MAIN DRAW DOUBLES
NAT MAIN DRAW SINGLES
STATUS

1 1 USA RAM, Rajeev
GBR SALISBURY, Joe
R. RAM
CRO CILIC, Marin J. SALISBURY [1] J. PEERS 1 1 SRB DJOKOVIC, Novak N. DJOKOVIC [1] N. DJOKOVIC [1]
62 62 M. VENUS 2 WC TUN JAZIRI, Malek 61 62 63 61
2 64 62
J. PEERS 3 GER KOHLSCHREIBER, Philipp P. KOHLSCHREIBER
SRB DJOKOVIC, Novak M. VENUS J. PEERS 4 WC EGY SAFWAT, Mohamed 46 64 60
64 64 M. VENUS
AUS PEERS, John 76(2) 62 5 WC IND GUNNESWARAN, Prajnesh D. NOVAK N. DJOKOVIC [1]
K. KRAWIETZ 6 Q AUT NOVAK, Dennis 64 63 62 62
3 A. MIES [3] J. MELZER
64 67(7) 10-8 E. ROGER-VASSELIN 7 KAZ KUKUSHKIN, Mikhail K. KHACHANOV [7] N. DJOKOVIC [1]
NZL VENUS, Michael 64 76(1) 8 7 RUS KHACHANOV, Karen 76(2) 61 26 76(8) 61
J. MELZER
FRA HERBERT, Pierre-Hugues E. ROGER-VASSELIN J. PEERS/M. VENUS 9 3 FRA MONFILS, Gael K. KHACHANOV [7] G. MONFILS [3]
61 76(2) 63 62 10 HUN FUCSOVICS, Marton 63 64 63 63
4
W. KOOLHOF R. KLAASEN 11 PR TPE LU, Yen-Hsun Novak DJOKOVIC [1]
FRA PAIRE, Benoit N. MEKTIC O. MARACH [4] 12 Q JPN UCHIYAMA, Yasutaka 63 64
60 61 75 64
5 3 GER KRAWIETZ, Kevin 13 Q RSA HARRIS, Lloyd D. EVANS
GER MIES, Andreas R. KLAASEN R. KLAASEN 14 FRA GASQUET, Richard 62 76(9)
O. MARACH [4] O. MARACH [4] G. MONFILS [3]
NED ROJER, Jean-Julien 76(4) 63 63 62 15 CRO CILIC, Marin 64 75 G. MONFILS [3] S. TSITSIPAS [2]
16 8 FRA PAIRE, Benoit 61 62 62 63
6 H. KONTINEN H. KONTINEN Y. UCHIYAMA
J. STRUFF J. STRUFF 17 6 RUS RUBLEV, Andrey 36 61 62 S. TSITSIPAS [2]
ROU TECAU, Horia 76(2) 76(4) 63 63 18 Q ITA MUSETTI, Lorenzo 46 64 64

AUT MELZER, Jurgen M. EBDEN 19 POR SOUSA, Joao R. GASQUET
L. PAES 20 SRB KRAJINOVIC, Filip 76(5) 64
7 64 63
21 JPN NISHIOKA, Yoshihito B. PAIRE [8]
FRA ROGER-VASSELIN, Edoua 22 FRA HERBERT, Pierre-Hugues 26 75 76(1)

GBR MURRAY, Jamie 23 GBR EVANS, Daniel R. GASQUET
24 4 ITA FOGNINI, Fabio 64 64
8
25 5 ESP BAUTISTA AGUT, Roberto
GBR SKUPSKI, Neal 26 GER STRUFF, Jan-Lennard

9 WC UAE AL JANAHI, Abdulrahman 27 GEO BASILASHVILI, Nikoloz A. RUBLEV [6]
UAE AL JANAHI, Fares 28 LTU BERANKIS, Ricardas 64 64

NED KOOLHOF, Wesley 29 POL HURKACZ, Hubert F. KRAJINOVIC A. RUBLEV [6]
30 KAZ BUBLIK, Alexander 46 63 63 76(3) 60
10
31 ESP CARRENO BUSTA, Pablo
CRO MEKTIC, Nikola 32 2 GRE TSITSIPAS, Stefanos

RUS KHACHANOV, Karen P. HERBERT
75 62
11
D. EVANS
RUS RUBLEV, Andrey 36 64 75

12 4 RSA KLAASEN, Raven D. EVANS
AUT MARACH, Oliver 75 36 76(7)

13 Q FIN KONTINEN, Henri J. STRUFF
GER STRUFF, Jan-Lennard 76(2) 75

CRO PAVIC, Mate N. BASILASHVILI J. STRUFF
57 76(2) 63 61 60
14

BRA SOARES, Bruno

15 WC AUS EBDEN, Matthew A. BUBLIK
IND PAES, Leander 62 75
S. TSITSIPAS [2]
CRO DODIG, Ivan S. TSITSIPAS [2] 76(1) 64
SVK POLASEK, Filip 76(1) 61
16 2

ATP Tour © Copyright 2014 ATP, Inc. © Copyright 2014

SEEDED TEAMS RANK PRIZE MONEY (PER TEAM) POINTS ALTERNATES/LUCKY LOSERS RETIREMENTS/WALKOVERS SEEDED PLAYERS RANK PRIZE MONEY POINTS ALTERNATES / LUCKY LOSERS WITHDRAWALS
WITHDRAWALS 1 DJOKOVIC, Novak
1 RAM, Rajeev / SALISBURY, Joe 11 WINNER $181,360 500 2 TSITSIPAS, Stefanos 1 WINNER $565,705 500
3 MONFILS, Gael
2 DODIG, Ivan / POLASEK, Filip 17 FINALIST $88,780 300 4 FOGNINI, Fabio 6 FINALIST $284,485 300
5 BAUTISTA AGUT, Roberto
3 KRAWIETZ, Kevin / MIES, Andreas 25 SEMI-FINALIST $44,530 180 6 RUBLEV, Andrey 9 SEMI-FINALIST $143,880 180
7 KHACHANOV, Karen
4 KLAASEN, Raven / MARACH, Oliver 8 PAIRE, Benoit 11 QUARTER-FINALIST $76,025 90

36 QUARTER-FINALIST $22,850 90 12 SECOND ROUND $38,835 45 RETIREMENTS/WALKOVERS

FOLLOW LIVE SCORING AT www.ATPTour.com FIRST ROUND $11,800 0 14 FIRST ROUND $21,525 0

17 FOLLOW LIVE SCORING AT

20 www.ATPTour.com

LAST DIRECT ACCEPTANCE: Advanced 53/On-line 53 ATP SUPERVISOR(S) Lars Graff and Ali Nili LAST DIRECT ACCEPTANCE Philipp Kohlschreiber 74 ATP SUPERVISOR(S) Lars Graff and Ali Nili

9 10

WOMEN’S WEEK ATTENDANCE MEN’S WEEK ATTENDANCE

11 12

FANS 14

13

TICKET SALES

Tickets went on sale online with Platinum List Those who took advantage of the passes
in early January followed by the Box Office were delighted to have the opportunity
opening a couple of weeks later. The Afternoon to see top players in action for free.
Pass was again made available to students
from several schools, members of tennis clubs
and sports groups and community groups.

15 16

TENNIS VILLAGE

Visitors to the event enjoyed plenty of activities Spectators enjoyed the roaming
on offer in the Tennis Village. The Dubai Duty Free entertainment in the tennis village and
shop was popular with the extensive display of tournament mascots Ace and Annette
tournament merchandise and a range of gifts were once again a key feature of the
at duty free prices – the personalised Toblerones tournament.
were a huge hit. The Sponsors’ booths offered a Fans gathered to see their favourite players
range of interactive displays, games, giveaways as they walked to and from Centre Court,
and competitions for everyone to enjoy. and the big screens allowed everyone
ARN operated out of their booth in the village to be part of the excitement and action
with plenty of interviews and live broadcasts while enjoying a meal at one of the
and the Dubai Sports Channel reported on all many restaurants in the Irish and Century
the action on and off the court. Aurora’s Social Villages.
Media Broadcasting Unit filmed plenty of
shows in and around the Tennis Village and the
appearance of well-known players as guests
on the show attracted a lot of attention. Ball
kids and members of the public also got the
chance to be involved in some of the fun tennis
challenges.

17 18



MEDIA ROUND TABLES

Media round tables were conducted prior The WTA interviews were conducted on
to the commencement of each week of Sunday 16th February with:
the tournament and gave over 60 selected
media representatives from print, online, • Simona Halep
radio and television the opportunity to • Karolina Pliskova
conduct in-depth interviews with the top • Elina Svitolina
players ahead of the tournament. • Belinda Bencic
The round tables were again held in the • Sofia Kenin
Cubar Lounge at the Jumeirah Creekside • Kim Clijsters
Hotel.

21 The ATP round tables were held on Sunday
23rd February with:
• Novak Djokovic
• Gael Monfils
• Roberto Bautista Agut
• Fabio Fognini

22

PLAYERS’ PARTIES

The players enjoyed the annual Players’ Parties The guests were treated to plenty of
held in the gardens of Jumeriah Creekside Hotel entertainment which included James
on Tuesday night of both WTA and ATP week. Harrington and Marina Argvliani from
Kim Clijsters, Simona Halep, Karolina Pliskova, Mind2Mind, X Factor finalist Ivy Grace
Elina Svitolina and other WTA players mingled and Graciela the belly-dancer.
with Dubai Duty Free dignitaries, guests and the
tournament organisers at the WTA party, Novak
Djokovic, Stefanos Tsitsipas, Karen Khachanov
were among the ATP guests.

23 24

PLAYERS’ ACTIVITIES

Several film and photoshoots were organised with key players. The films, images and
captions were distributed to local and international media as well as social media channels.

Kim Clijsters & Sofia Kenin at Jumeirah Al Naseem

Former world number one, Kim Clijsters and Kim had chosen the Dubai Duty Free Garbiñe Muguruza visit to Dubai Duty Free
2020 Australian Open winner Sofia Kenin took Tennis Championships as her first stop
a stroll on the beach at Jumeirah Al Naseem after her last match at the 2012 US Open Spanish tennis player, Garbine Muguruza She also enjoyed her time at the Gold
ahead of the 20th Anniversary of the Dubai Duty and there was plenty of excitement in treated herself ahead of her first game at shop and a visit to the Watches section
Free Tennis Championships hosting the WTA and around the Dubai Duty Free Tennis the Dubai Duty Free Tennis Championships checking out the latest Rolex model.
Tour. The two friends spent time catching up Stadium with fans and media watching with a quick shopping spree at the Dubai She made her last stop at the Gifts From
following Sofia’s amazing win at the Australian her practice sessions. Duty Free shop in Terminal 3, Concourse A. Dubai shop to choose some souvenirs for
Open and Kim’s comeback announcement and Muguruza was welcomed by Dubai Duty her family and friends, and received some
even had a hit on the sand. Free staff on arrival and celebrated the 20th Arabic sweets.
anniversary of the WTA week by choosing 20 Muguruza said: “I can’t believe it has been
Kim Clijsters said: “Dubai is the first tournament items that she cannot live without on tour 20 years of Dubai here with WTA and
that made sure that there was equal prize including her personal favourites, a Beats there’s no better place to celebrate the
money for both men and women, so it’s headset from Electronics, a pair of Maui Jim -20year anniversary than in Dubai Duty
obviously a tournament that has always been sunglasses, a Chanel perfume and skincare Free.”
trying to create and step up and be a leader and other items from the Fashion section.
amongst a lot of the other tournaments on
the tour.” When asked by Sofia why she chose
Dubai as a comeback, Clijsters said: “Dubai is the
perfect place, I’ve been practicing indoors for six
months or so, just to be able to come here and
to be in the sun, it’s a great week for us to kick it
off, I’m excited to be here.”

25 26

Novak Djokovic Inspires Next Generation Dubai 2018 Champion Roberto Bautista Agut
Visits Al Seef

Top seed and world number one Novak Djokovic, Following a chat on the lawn, the
took some time out from his practice session children joined Djokovic on the famous
to speak to a group of young tennis stars from walk to the Dubai Duty Free Tennis
UAE Tennis Federation affiliated academies, Stadium Centre Court past the Hall of
including CF Tennis Academy ball kids as well as Fame. He then had a hit with the kids
children from Heroes of Hope - the community on Centre Court which included his son
that aims to support people of determination in Stefan who was also in Dubai as Djokovic
sport. enjoyed time with his family.

The inquisitive group were in awe of the star 2018 Dubai Champion, Roberto Bautista Bautista also visited the Museum of
tennis player and used this once-in-a-lifetime Agut saw another side of Dubai when Illusions - the attraction which takes
opportunity to ask him some tennis-related he visited Al Seef - a bustling waterfront visitors on a magical journey of distorted
questions. When asked ‘Why did you choose promenade by Meraas reflecting both the perspective and optical illusions - of
tennis over another sport?’ Djokovic responded. heritage and modern-day stories of the which there are 80! He and his team
“Because I fell in love with it, I still have lots of city. The ATP player had the opportunity had a great time testing out many of the
love for the game, I enjoy it a lot, when I see you to rediscover the heart of the city, a place mind-boggling exhibits.
guys smiling and you telling me how much you where local fishermen, pearl-divers, weavers
enjoy tennis, it brings me back to when I was and tradesmen once came to trade.
your age. And it reminds me of how important
it is to nurture the love for the game and keep
enjoying it, and that’s something I am grateful
for today, that you guys reminded me of.”
It seems that this special session was as
beneficial for Djokovic as it was for the children!

Bautista is no stranger to Dubai: “It’s always
good to come to Dubai, the Dubai Duty
Free Tennis Championships is one of the
tournaments I like coming to and I have
really good memories from two years ago.
It’s always nice to visit the old city and have
a new experience.”

27 28

Stefanos Tsitsipas Entertaining Crowds in the
Tennis Village

If winning on Centre Court wasn’t enough, Tsitsipas was challenged to hit five
2019 Dubai finalists, Stefanos Tsitsipas took personalised Toblerones – made at the
his skills to the Tennis Village for a little game Dubai Duty Free Shop - using only his
the Tournament called ‘Road to the Final’. tennis flair. Each Toblerone represented
a round in the Tournament, he started off
slow, but he was cheered on by the crowds
and completed the challenge to knock all
his ‘opponents’ out!

29 30

AUTOGRAPH SIGNING 32

31

34

J. P. MORGAN 36

OFFICIAL BANK SPONSOR

35

SPONSORS BRANDING

37 38

SPONSORS BOOTH

39 40

SPONSORS GRANDSTAND BRANDING

41 42

SPONSORS LED BRANDING 44

43



J.P. Morgan Kids’ Days

A total of 33 schools attended the J.P. Morgan Kids’ Days

Over 1,800 school children from across the UAE During WTA week WTA players Karolina 1. Hartland International School 21. Dubai British School –
took part in the two J.P. Morgan Kids’ Days, held Muchova and Petra Martic joined in the 2. Kent College Jumeriah Park
on Monday 17 February and Monday 24 February. fun with the children. In ATP week Joe 3. Gems Metropole School 22. Ajman Academy
Due to the half term break, a smaller number of Salisbury and Rajeev Ram attended the 4. Horizon English School 23. Gems Wellington
children turned out for WTA J.P. Morgan Kids’ clinic, and Pablo Carreno Busta joined 5. Raffles World Academy – Secondary International Academy
Day, 350 children from seven schools, while a select few children on centre court for 6. Gems Wellington Academy – Silicon Oasis Primary 24. Dubai College
over 1,350 children from 33 schools attended the kids show. The tournament mascots 7. Gems Wellington Academy – Silicon Oasis Secondary 25. The Sheffield Private School
the ATP J.P. Morgan Kids’ Day. Ace and Annette also participated in the 8. Nord Anglia International School 26. Foremarke School
entertainment. 9. Star International – Mirdif 27. Ambassador International
10. Gems Royal Dubai School Academy
11. Gems Wellington Academy – Al Khail 28. Dunecrest American School
12. The Winchester School – Jebel Ali 29. Cambridge International
13. Victoria International School of Sharjah School
14. Jumeriah Primary School 30. Collegiate American School
15. The Kindergarten Starters 31. The Arbor School
16. Victory Heights Primary School 32. Credence High School
17. Delhi Private School – Sharjah 33. Uptown School
18. Gems International School
The activities included a tennis clinic for all skill 19. Delhi Private School – Dubai
levels led by coaches from the Clark Francis 20. The Indian High School – Secondary
Tennis Academy, prizes and entertainment,
and the chance to meet some top WTA and
ATP players.

47 48

Partner Schools Programme

Dubai Duty Free Tennis Championships The children also met Tennis Mascots Ace
continued the Partner Schools programme. 7 & Anette and had their picture taken.
schools to express interest in the program. In Each partner school was presented with a
the lead up to the championships, members framed certificate and two representatives
of the programme received a special tennis from each school partner were invited
taster session at their school, with the children courtside to meet a top player. The
learning some tennis skills using the Dubai partner schools this year were: The School
Duty Free Tennis inflatable game. of Research Science, Star International

School Mirdiff, The Kindergarten Starters,
NAS Dubai, Gems Royal Dubai, Dubai
49 Collage and Gems wellington Academy.
50

TENNIS EMIRATES’ CLINICS

WTA WEEK ATP WEEK

UAE Tennis Federation hosted over 50 young Ons Jabeur, joined the training session Over 50 children from affiliated tennis Following some hard training, several
tennis players from affiliated tennis academies and spent time with the kids, fine-tuning academies across the country took part in the children received medals and trophies to
across the UAE during their Coaching Clinic their skills during this morning’s session. ATP UAE Tennis Federation Coaching Clinic ensure that they felt like a champion and
on the second day of the WTA week at the She also had a hit with several players and this morning at the Dubai Duty Free Tennis to give them inspiration to pursue tennis
Dubai Duty Free Tennis Championships. awarded them with medals and trophies, Championships. ATP doubles players, John professionally.
The children, all under the age of eight, giving them an inspiration to pursue tennis Peers and Michael Venus were special guests
participated in a coaching clinic run by UAE as a sport. at the clinic and even had a practice session
Tennis Federation staff and Academy Coaches with the budding tennis stars and gave them
and had a great time getting some tips and some invaluable advice and top tips for the
learning on-court game techniques. The future.
highlight of the clinic was undoubtedly when
Arab world’s rising star,

51 52

CHILDREN OF DETERMINATION CLINIC

This year, six centers signed up to take part and A special opportunity was also offered to
for the first time over 100 children attended three Children of Determination to join
both weeks. Due to the Lacoste sponsorship an exclusive film shoot with Djokovic.
we were not allocated a WTA player however Feedback on this shoot was incredibly
CF Tennis invited some hitting partners along positive and described as ‘life changing’ for
in their place. During ATP week Edouard these children.
Roger-Vasselin, Raven Klaasen, Oliver Marach
& Leander Paes joined the clinic to hit with
the children.

53 54

KIDS ECO ZONE

It is with utmost importance that children The Kids Eco Zone held games, quizzes Apart from this, the Kids Eco Zone also It is fulfilling to witness as kids developed
understand the importance of taking and competitions to encourage the kids’ invited some new friends from one of DDFTC good environmental practices such as not
care of our environment. Knowing how imagination, creativity and awareness partners, dGrade, to share about the amazing wasting their drinking water, throwing
to reduce, reuse, recycle, dispose of waste about the environment. Participants also sustainable project introduced during the recyclables in the proper recycling bins or
properly, and the conservation of natural had lively afternoons singing and dancing tennis week. A simple show-and-tell session disposing non-recyclables in the general
resources are some of the things the next to environmental songs. The highlight with dGrade speakers allowed participants to waste bin. Beginning this process in the
generation must understand and practice of each day is the -5minute eco lesson understand how their empty plastic bottles early years, when attitudes toward the world
at a young age. These values have been the provided to participants, which creatively can be recycled and turned into t-shirts and around them are forming, is essential. This
main objectives of the Kids Eco Zone during tackled various environmental topics other clothing products. Games were also initiative aims to help give young children a
the DDF Tennis Championships: to teach such as Planet Earth, water and energy held to capture the kids’ attention while new perspective about the environment - a
children on environmental protection apart conservation, importance of trees and inculcating the process and importance of simple idea- from which they can begin to
from providing an avenue for kids to have applying the DDF 4R’s principle of reducing, recycling plastics. grow.
fun. A total of 823 kids from 60 nationalities reusing, re-inventing & recycling. What
registered and participated in the various made it more fun were the shower of prizes 56
activities prepared in the two-week stretch of and tokens to all winners and participants.
the event. Both children and their parents/guardians
actively interacted and immersed during
55 all activities.



COIN TOSS

PROMOTIONS &
COMPETITIONS

CATCH N’ WIN

Catch and Win was played every day before the evening sessions - if time allowed. Ten The first prize for Catch and Win in each session was to conduct the Coin Toss for the next
numbered tennis balls were hit into the crowd, with each person catching a ball winning match. The coin toss winner was escorted onto Centre Court, introduced to the match referee
an exciting prize from sponsors such as Emirates, Jumeriah Creekside Hotel, The Irish and players and their name was announced over the PA as they tossed the coin.
Village, Gulf News, Gulf Food Beverages, Mai Dubai and Dubai Duty Free.
60
59

DUBAI DUTY FREE TENNIS SURPRISE DRAW BUDDY WALK-ON

World. No. 1 and winner of the 2020 Dubai Duty Free Tennis Championships Novak Djokovic picked the lucky ticket to Dubai Duty Free
Tennis Surprise draw for a BMW car along with Ramesh Cidambi, COO and Sinead El Sibai, SVP-Marketing of Dubai Duty Free.

Mr. Syed N.S.Y. will be driving away a brand Mr. N.S.Y. who hails from Chennai, India, Selected ball kids and winners of local CF Tennis Academy tournament escorted the players
new car after his ticket number 1070 in Series owns a cargo business in Dubai and started on court during the semi-finals and finals. The ball kids also formed an aisle for the player
1748 was picked as lucky winner of a BMW participating at the Dubai Duty Free Finest walk on in the final three days of competitions.
750Li xDrive M Sport (Mineral White) in the Surprise promotion four months ago.
Dubai Duty Free Tennis Surprise Draw after Novak Djokovic was accompanied at the 62
the awarding ceremony of the Dubai Duty Finest Surprise draw by Dubai Duty Free’s
Free Tennis Championships Men’s final on Chief Operating Officer, Ramesh Cidambi
Saturday (29th February) evening. and Sinead El Sibai, Senior Vice President
The winning ticket was drawn by the World – Marketing.
No. 1 and champion of the tournament, Novak The Dubai Duty Free Tennis Surprise
Djokovic, who claimed his fifth Dubai title. promotion was held throughout the
Mr. N.SY, a resident of Dubai for 30 years, and event running from 17th – 29th February
who bought his winning ticket at the Tennis and added an unfailing excitement to all
Village during the WTA semi-finals was visitors and tennis fans.
delighted of his win, and said: ‹Wow! What a
great news to start the first day of the month
- thank you so much Dubai Duty Free for this
wonderful surprise.›

61

DDF OFFICIAL JUNIOR REPORTER

SPONSORS’ PROMOTIONS

EMIRATES BALL FLIGHT PROMOTION

Spectators at the Women’s Semi-Finals had The people who caught them came down
a chance to win two tickets for the WTA final onto Centre Court and chose one of three
plus the chance to meet the champion and toy planes on a table. One of the planes
an Emirates goody bag. After the match was marked as the winner, and the person
Simona Halep hit three red balls into the selecting it won the prize.
crowd.
The same promotion took place after the Partner Schools were asked to nominate one student to be a Junior Reporter at the
men’s Semi- Finals where spectators had a championships – this was a popular and worthwhile experience for budding young journalists.
chance to win two tickets for the ATP final
plus the chance to meet the champion and 64
an Emirates goody bag. After the 7pm
match, Novak Djokovic hit three balls into
the crowd.

63

RADIO COMPETITIONS AND PROMOTIONS MAI DUBAI

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ARN radio ran a number of competitions and promotions across all stations, Dubai 66
Eye 103.8, Dubai 92, City, Virgin Radio, Al Khaleejiya, Al Arabiya 99 and Hit. Winners
received tickets to the tennis.

65

LACOSTE CATCH N’ WIN FEDEX COIN TOSS

Spectators from the Men’s quarter Finals The FedEx Coin Toss was conducted by a FedEx representative during the 7pm Quarter-
week had a chance to win 1,000.00 AED gift Finals match between Novak Djokovic and Karen Khachanov.
voucher that can be exchanged at any Lacoste
Boutique in Dubai UAE. After the match Novak 68
Djokovic which happen to be the Lacoste
Ambassador hit three balls to the crowd and
the one who will get the ball with a crocodile
mark on it wins the gift voucher.

67

MOET & CHANDON GREY GOOSE

As the “Official Champagne” sponsor This year Grey Goose Vodka was «the Official Vodka» of the Dubai Duty Free Tennis
of the tournament, Moet & Chandon Championships. As part of their activation, they had set up a cocktail bar on both nights
activated again a “Bubble Bar” with of the Women’s and Men’s Player’s Party. They served their famous cocktails and everyone
the photowall during the Players enjoyed, as it was cold on both night of the party.
Parties of both weeks. All guest
were served with champagne with GULF BEVERAGES- CARLSBERG
the golden balls on the top of the
glass. Each guest needed to open 70
the golden ball for a chance to win a
3L Jeroboam bottle. 5 Lucky winners
won a Moet & Chandon Jeroboam
with special Swarovski crystals
during each night and it was a hit for
all the guest.

69

J.P MORGAN BREAKFAST WITH A CHAMPION

J.P. Morgan hosted a ‘Women’s Breakfast These influential female leaders shared
Event’ on 29 February at their hospitality their experiences, knowledges and
chalet which was attended by around 30 expertise across their careers and fields
women from philanthropic organisations to inspire and empower young female
supported J.P. Morgan in the UAE. in the workspace and life. ATP Player
The panel speakers included HE Sheikha Jean-Lennard Struff from Germany was
Lubna Al Qasimi, former minister of the UAE the special guest and answered some
and member of ruling family of Sharjah, Nahla questions from the audience.
Al Rostamani, first female Emirati F3 driver
and Annabel Croft, a radio and TV presenter
and a former British No. 1 female tennis player
who also had a role of a moderator.

71 72

EDITORIAL CAMPAIGN

MEDIA

ACCREDITED MEDIA

Over 170 local, regional and international media were accredited for the tournament in
2020. Of this, 93 journalists and photographers were representing international media
outlets and 79 local media.

EDITORIAL MEDIA VALUE

The EMV – Editorial Media Value of the local The official newspaper Gulf News provided
media coverage online and print was calculated extensive local coverage through news,
as US13,666,682$. The AVE – Advertising Media sport and lifestyle sections, running a
Value was US341 ,6,833$. daily special insert called Daily Deuce for
The OTS – Opportunity to See – the number of each day of the tournament.
people who viewed the content was calculated
as 133,197,819.

73 A comprehensive Media and PR Campaign was The editorial campaign also generated
launched in January 2020, with regular press widespread local and regional coverage in
releases being supported by a targeted social English and Arabic press, in newspapers,
media campaign and radio, print, and outdoor magazines, radio, television and online.
advertising. As a result the championships
again received significant global press coverage 74
in the lead up to and during the event.

EDITORIAL CALENDAR

The following press releases were distributed to an extensive circulation list in the lead up
to, and during the tournament.

75 76

RADIO

International broadcasters including
Eurosport, Sky Sports, Fox Sports, ESPN, Tennis
Channel, Dubai Sports Channel, BEIN Sports,
etc. covered the tournament with live action, The Spider Camera was once again used on
repeats, highlights and delayed telecasts over Centre Court that gave fans a bird’s view eye of the
the two weeks. action and also give the viewers fantastic angles
and shots in Centre Court.
Arabian Radio Network station Dubai Eye The official host broadcaster, Dubai Sports
was once again the official radio partner for Channel, covered the entire event live from The upgraded sponsors boards from static to
the Dubai Duty Free Tennis Championships. first ball to last ball. live action LED boards with moving and static
ARN promoted the event with extensive graphics, animations and images was also
coverage, exciting competitions, feature The Hi-motion camera was also introduced for the introduced this year and it enhance the spectator
interviews and previews across all stations first time this year and produced quality shots for experience , increased brand visibility of sponsors
including Dubai 92, Virgin Radio 104.4. the broadcast. It allows for replays at ultra- slow on live TV and having customize messages to
City 101.6. Hit 96.7, Tag 91.1. Radio Shoma motionandlooksdramaticandshowsexactimpact communicate electronically for a modern and
93.4, l Arabiya 99 and Al Khaleejiya 100.9. of ball as well as movements of players on court. It more polished look for center court.
During the event Dubai Eye provided live also improves the overall spectator experience and
coverage from the studio in the Tennis breaks the monotony of normal speed images.
Village. The broadcasts promoted the action
both on and off the court, updates of scores, AUDIO FEEDS
results and news as well as interviews with
tournament officials and sponsors. David Luddy International commissioned to
provide Radio Sports feeds live and recorded
GLOBAL TV COVERAGE reports, interviews and podcast to more than
157 radio stations worldwide. This year, 122
The Dubai Duty Free Tennis pieces of audio feeds fed via MP3 was recorded
Championships attracted interest and distributed to 66 countries. The Audience
from television broadcasters Reach was 800 million, out of which UK was
around the world and generated 55.032 million.
an estimated global TV audience The Audio feeds were redistributed to
of 1 billion with a gross advertising thousands of stations which included UK
media value of US1.53$ Billion. Nationals, BBC World Service, Voice of America,
The men’s week secured 2,900 Deutsche Welle, Radio France, 2Kplus,
hours of dedicated TV broadcast Channel Africa and websites, including Gulf
coverage aired across 138 key Stations. The feed was also featured in DDFTC
markets while the women’s week website. There were 4,585 downloads (Men
has 2,840 hours of broadcast 2,458; Women 2,127) by 107 Networks/News
across 83 markets. Providers/World Stations.
Special live/recorded to UK - National
77 Talksport-SKY Sports-Radio News Hub-
BBC London-Black Country-BCFM-Radio
Bronglais-Radio Wave-Rocksport-Swansea
Sound; Ireland- RTE-East Coast FM; ARD
Germany, SAFM South Africa, Radio New
Zealand, RJR Jamaica and Chinese Taipei.

78

WTA 20TH ANNIVERSARY

The Dubai Duty Free Tennis Championships The Dubai Duty Free Tennis Championships
opened its door to the WTA Tour in 2001 and also made history in 2005 when the decision
from the very start, the tournament has always was made to offer equal prize money to both
attracted the very best. Over these last 20 women and men, becoming only the third
years almost every top player in the world has professional tennis event after the US Open
performed on one of the most magnificent and Australian Opens and the first outside of
Centre Courts in the world. The inaugural event the Grand Slams to do so.
was named as the Best Tournament of the Year
by the WTA, and it later went on to win the Best
Premier 5 Event in 2015, an honour that was
repeated just last year.

79 80

LEANDER PAES

The Dubai Duty Free tennis Championships We would like to thank him for all he has
paid tribute to one of the tournament’s long- done for the tournament and wish him
time regulars Leander Paes. Three decades on the best of luck for the rest of the year and
the ATP Tour and his 20th appearance at the beyond!
Tournament, the multiple Grand Slam winner
is saying goodbye to the profession in 2020.

81 82

WTA TV REPORT

83 84

ATP TV REPORT

85 86

WEBSITE Visit by Countries

87 Search Status
Top Website Section

88

SOCIAL MEDIA 90

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OUTDOOR ADVERTISING

93 94

ADVERTISING

95 96

DAILY NEWSLETTER The Baseline was distributed around the village and in the Stadium, and was well received
by spectators and guests.
The daily newsletter «The Baseline» was again produced for each day of the tournament.
The Baseline featured information on activities on and off the court and provided spectators
with an up to date draw, order of play and social program for each day, as well as promotions
for the competitions running throughout the fortnight.

97 98