Know the 5 Benefits of Digital Marketing for Manufacturers

Know the 5 Benefits of Digital Marketing for Manufacturers

Effective marketing is crucial for every manufacturing company. However, the process of industrial
and manufacturing marketing is quite different than other types of companies. When marketing for
this type of business, you need to establish solid connections between manufacturers, wholesalers,
and distributors. While some people presume that online marketing will only benefit companies that
advertise to end-users, digital marketing for manufacturers has become increasingly popular over
the years because of its benefits. If you want to get ahead of competitors in this cut-throat industry,
you need to learn how to do online marketing for manufacturing companies. But before jumping into
that, here are some of the advantages of ditching dated marketing practices and shifting your efforts
and budget to internet marketing.

1. Reach More for Less
Brochures and print advertisements only reach a limited number of individuals, but with online
marketing you have more control over which audience you want to target, when to reach out to
them, and how much you want to spend doing so.
Content marketing, on the other hand, encourages your target audience to keep returning to your
website. In a study conducted by Buzzmo on over 1 million articles, articles with images for every
70-100 words were shared twice as much on social media than articles with fewer photos. By
posting educational articles, case studies, infographics, informative videos, and high-resolution
product images, you can build trust and add more value to your audience. As an effect, you’ll be able
to establish your dominance in the industry and improve your SEO rank on Google. If you were to
advertise your videos on TV, distribute infographics and product images through brochures, and
publish articles and case studies in newspapers, you would have to spend a lot more money without
knowing how many people have indeed seen them or are show some interest in them.

Social media is another excellent avenue to establish your presence, solidify your brand, and reach
more prospects. With this, you have more freedom posting creative content and boosting them to
reach more of your demographic.

Some of the other digital marketing activities that will be very advantageous to your manufacturing
business are investing in websites, PPC, analytics, CRM, and automation.

2. Nurture Leads and Promote Brand Loyalty

When a potential customer is converted to a lead, marketing automation can be used to nurture
them through the sales cycle. By tracking your consumers’ behavior, particularly when they visit your
website and download specific resources, you can use this information to trigger emails that might
be of their interest. Frequent engagement will increase your chances of converting them into
becoming customers.

Email marketing enables companies to share valuable content with prospects and engage with them
on a more formal medium. After potential customers give their email through trade show events or
on your website, you can keep them up to date for barely any additional cost. Specifically, you can
introduce new products, provide complimentary offers, build rapport, nurture existing relationships,
and stay on top of their mind until they are finally ready to make a purchase.

You can also seek feedback from leads and existing customers through email, which will help you
assess your current products and update them if needed. Even after they make a purchase, you can
keep them posted on updates, news, and other things that might be of value to them. By consistently
reminding customers of your brand’s existence, you’re encouraging brand loyalty.

3. Grow Brand Awareness

When you build a professional-looking site and rank well on important keywords, it will be easier for
your audience to discover and learn about your company through organic search. You have to
consider that people typically skim through the first page of Google. Thus, if you want to get noticed
and build brand awareness, having a PPC strategy that supplements your efforts would be highly
beneficial for you as well.

In the same way, establishing well-strategized social media profiles, especially LinkedIn and Twitter
for manufacturing companies, will enable prospects to know more about your company from a
different angle. Produce visually appealing tips, product features, latest studies, and other
information related to your company. Some of the other activities you want to implement are using
hashtags to build conversation, form social media groups, host webinars, invite existing and potential
customers to follow your social media profiles, among others.

4. Exhibit Your Accolades and Capabilities

If you want to appear more reliable, professional, and legitimate, feel free to show off your awards
and recognitions over the years through digital marketing. This tactic will build your target market’s
trust and confidence in your company and your products’ quality. Prospects can use these as a
reference when comparing your company to other manufacturers. News articles and blog posts with
images and videos can do the trick.

5. Online Product Demos

Based on research conducted by Think With Google, 70% of YouTube’s viewers look for videos that
help with a particular problem related to their hobbies, job, or school. Moreover, a study by Kleiner
Perkins revealed that for the past two years, mobile video streaming has skyrocketed to 10 million
minutes each day. You can capitalize on these by having online product demos. This way, your
prospects can have a better idea of what you’re selling, understand product specs, how they look
like zoomed in, and how they can be used. Showcase high-resolution videos with voice-overs and
captions to explain and show off your products thoroughly. Demonstrate how you would want
customers to use and store your products so that they can imagine themselves doing it as well.
While live demos are great, not everyone has the privilege of witnessing it, and people tend to forget
about what was discussed quickly. According to a study conducted by Brain Rules, people can only
remember around 10% of information three days after hearing them. With a collection of product
demos on your website and social media platforms, your target audience can keep going back to
them as they’re deciding and contemplating whether to purchase those products or not.

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