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Published by sas_p, 2019-12-07 09:11:31


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fashion MAIDEN

What's Trending ISSUE










Promo Rohey

Copy Malick Lowe


about us
about us

he concept of Elite Magazine, EMAG, was first brainstormed in October 2015

but never actually materialised because of so many obstacles. However, having
Tbeaten all the odds in the past four years, EMAG finally hits the market.

Being founder and CEO, a mother of 3 beautiful children; Fatoumatta Coker is
a Gambian Fashionista who sees fashion, arts and culture as part of one’s life and the

best definition of her character.

If you are looking for a magazine that is purely on the ecstasies of Fashion,
Beauty, Leisure, Food, History, Healthy Lifestyle, Culture, Editorial, then look no
further than EMAG; a magazine that promises you quality and epic display

of life in both pictures and words, published in a digital format as well
as in print to showcase the beautiful and rich culture of

EMAG not only publishes the intriguing

dynamics in the fashion world but also
focuses on the creative minds of The
Gambia and Africa, by empowering
aspiring artists of all walks of life from
amateurs to professionals. With this,

much appreciation and recognition are
shown to their hardwork and dedication,
and serves as an impetus to develop the
creative industry.

EMAG is a close-knit team that works
together with faith, hope, confidence and
belief. If you believe in what you stand for, you
will always stand for what you believe in. EMAG
is here to promote talent, empower and celebrate
what we have. Here at EMAG, we believe in one FATOUMATTA COKER

family, one Gambia and one Africa. And with Founder & CEO
the maiden edition of a beautifully produced
magazine, effectively, Gambian fashion is now

For all your adverts and queries contact Follow us on Social Media
us on 0046767535287 or Email us at Snapchat: Elitemagazinegm
[email protected] Instagram: Emag Gambia
[email protected] Twitter: EliteMagazine5 Facebook: Emag Gambia



06 History of The Gambia

Ebrima Jawo
Medical Advice

Fatou Sanyang 07
Medical Doctor
10 Tourism, Arts & Culture

Tourism, Leisure, Arts & Culture in
The Gambia
Tourism, Arts & Culture
Ida Cham 13

15 Fashion
Kumba Janneh Sanneh

International Hairstylist & Makeup Artist table of content
Based in the UK

Absolute Entertainment 24
26 Fashion Youssou Ndour Live

Binta Kaira
Binbuba’s Creation CEO

The Newlyweds 28
Adi Jagne tie the knots with JojorDemba

32 Fashion
Pa Modou Jah
Paja Designs
Rohey Malick Lowe

Mayoress of Banjul 36

38 Beauty School

SASS Cosmetology and
Skills Academy

Gina Bass: Recognition and 56
Promotion After Medal

62 Jendalma

Worldwide Shipping

4 4

5 5

island was leased from the king of Kombo Tomani
Bojang for £100 per annum. The only people who
visited the island were the Bainukehs who got
fibre for their boats in the area. On 24th April 1816
when the treaty was signed with Tomani Bojang,
the British established a garrison with just over a
dozen soldiers. The island was named after Hendry
Bathurst, the colonial secretary of Britain at the
time. The likes of Major Grant of the British army,
William Wilberforce anti slave activist and many
others later had streets named after them. The
first settlement of the British was later known as
Soldier Town in Banjul or “saa jata woon “as called
by many. The British later invited many others
mainly labourers from Senegal to help build roads
and infrastructure on the island. The McCarthy
Square was like a buffer zone between the British
residential area of Bathurst and rest of the local
Ebrima Jawo residence. The present Education department was
the prisons and the Albert market was the asylum

History of the Gambia centre for those who fled and sought protection
under the British colony. The present Museum
was the first Legislative Council in the colony and
Clifton road, now Independence Drive had the St
The Europeans are said to have Mary’s Church, the British Cemetery and the first
come to The Gambia in around 1455, when the mosque given to the Muslim elders of Bathurst.
country was under Mali Empire. The Gambia is The British introduced an indirect rule
blessed with great vegetation, a navigable river of government with the Queen as head of state,
with its source from Fouta Djallon in Guinea. under her was the secretary of state for Colonies,
According to oral tradition, the name ‘Gambia’ is under him was the governor general resident
from the River Gambia but other sources said after in the colony, he was represented in the interior
the battle of Kirina in 1235 between Sumanguru known as the Protectorate by the commissioners
Conteh and Sundiata Keita. One of his Sundiata’s and under them was the local rulers or chiefs. The
sons, Kambi, was said to have moved to the country had notable leaders who fought British
Senegambia area and when the people from domination and in 1830, King Burangai Sonko
‘tilibo’ wanted to visit, they said “nkaa taa Kambi went into war with the British over tax collection,
yaa” meaning we are going to Kambi ‘s. later the likes of Edward Francis Small, a Bathurst
The Gambia was at some point under educated Aku who resented the treatment of
Kabou/Gabou and after the battle of Kansala the locals by British got into political activism.
between Mama Jankey Walli and the Fulas, his Later Sir Farimang Singateh governor, Pierre
men invaded the “mandaa tattoo.” After the Sarr Njie, Ebou Dawrou Njie, Ibrahim Garba
fall of Kabou, many regional rulers gained their Jahumpha, John Colley Faye, Saint Claire Joof,
independence and managed their own affairs. The Dawda Jawara and others fought for autonomy
Gambia fell into the hands of the Portuguese who and gained independence from British rule on
traded with the locals and took slaves/salt from the 18th February 1965 after lots of constitutional
the country in exchange with beads, gun powder, conferences and political reforms.
mirrors and other products. The Gambia became a The Gambian flag was designed by Louis
strong interest to the British after the abolishment Tomasi of Bathurst: Red representing the sun,
of the slave trade in 1807. With the championship white for peace, blue for the River and green for
of the likes of William Wilberforce and others, The agriculture. The national anthem was composed
British were keen to stop the trade in humans by Jeremy F. Howe of Britain and the tune came
from their establishments and after moving from from the local song of Foday Kabba Dumbuya.
Albreda in the North Bank, they looked for an The Gambian emblem (coat of arms) was in use
island similar on the mouth of the river to stop since November 1864. It depicts two lions holding
slave ships. an axe and a hoe and a palm tree on the top
The island of Bathurst, now Banjul, representing our vegetation/agriculture. Nicolas
6 6
provided the right location for the mission. The Potin who designed this was a British national who
island was infested with mosquitoes, crabs and worked for the government at the time.
there was plenty of bamboos in the area. The

affected or killed are mostly people in their prime
age. The highest burden of injuries and fatalities is
borne disproportionately by poor people, as they
are mostly pedestrians, cyclists, and commuters.
The road accidents are happening most
often due to the reckless and speedy driving of
the vehicles, not obeying or following traffic rules,
the attitudes of the “right of the mighty” bigger
vehicles toward the smaller vehicles, overburdened
or overcapacity hauling of public and transport
vehicles, poor maintenance of the vehicles,
drunk driving, driver fatigue and in The Gambia
inexperienced licensed drivers, and above all the
appalling condition of our already chocked roads.
RTA deaths and injuries are preventable. A
wide range of effective road safety interventions
exist to tackle this alarming problem. This
Fatou Sanyang approach should address the traffic system

Medical Doctor as a whole and look into interactions between
vehicle, road users, and road infrastructure
to identify solution. Well-maintained vehicles

Road Traffic Accidents & with good breaks, lighting, tyres etc. will reduce
accidents. Vehicles should be provided with seat
Road Safety Measures belts and other necessary safety provisions (like

airbags). Roads should be well maintained with

Road Traffic Accidents(RTAs) have frequent relaying of road surfaces and markings
emerged as an important public health issue of road safety signs. Creating proper footpaths
which needs to be tackled by a multi-disciplinary and crossings at intersections for pedestrians.
approach. The trend in RTA injuries and death is Provide separate lanes for slow-moving and fast-
alarming in our country. The number of fatal and moving vehicles. Roads and junctions should be
disabling road accidents happening is increasing wide and well lit so that visibility is good. Drivers
day by day and is a real public health challenge can significantly contribute to reducing the
for all the concerned agencies to prevent it. The accidents. Issuing of the driving license should
approach to implement the rules and regulations be strictly based on the minimum proficiency
available to prevent road accidents is often acquired by the learners from designated driving
ineffective and half-hearted. Awareness creation schools. Educate the drivers and traveling public
and strict implementation of traffic rules, are the about traffic rules. Training on first aid should
need of the hour to prevent this public health be compulsory along with health education and
catastrophe. This article is intended to create traffic education for the general public to prevent
awareness about the various modalities available accidents. Preventing haphazard parking on
to prevent road accidents and also to inculcate busy roads and intersections to ensure free flow
a sense of responsibility toward spreading the of traffic. In management of accident victims,
message of road safety. the importance of the “Golden Hour” in giving
Motorization has enhanced the lives of adequate treatment to the accident victim in
people and societies, but the benefits have come saving the injured should be highlighted to the
with a price. Injury and deaths due to RTA are community. Provision of initial first aid care
a major public health problem in developing facilities on highways and busy roads. Inculcating
countries where more than 85% of all deaths ambulance services in our health system to swiftly
and 90% of disability-adjusted life years were transport the injured to nearby hospitals for
lost from road traffic injuries. As a developing treatment. Awareness creation among all sections
country, Gambia is no exception. Not a week of the society to treat accident victims with 7 7
passes without RTA happening on our roads in sympathy and without fear so that the morbidity
which people are killed or disabled. Those who are and mortality can be reduced.

8 8









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