2020 Media Kit - TheHomeMag Miami

Miami, FL

MEDIA BOOKLET
America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

Pioneers in Home Improvement Niche Marketing

When TheHomeMag® launched in 2002, a vehicle specifically for Home Improvement
advertising did not exist. It was commonly rolled into regionally mailed magazines
with everything from pizza to dry-cleaning to oil changes. Our purpose then remains
the same today: concentrating all of our marketing efforts on a very specific and well
defined segment of business – and doing so to an equally well defined segment of the
population.

Being clear about who we market and who we target is but two pieces of our triangle.
The message – that how we promote and what we say – is critical to the success of our
business, and to the success of every one of our customers in the Miami area, along
with all of our customers nationwide. Our specialty, that thing that makes us so unique,
is our ability to create a very specific and direct message to our high income and high
home value homeowner audience. When we control the message and the audience, we
have a greater chance of controlling the result. And nothing creates results better than
TheHomeMag.

Niche marketing is aimed at being a big fish in a small pond instead of being a small
fish in a big pond. This belief has driven us to become America’s #1 Home Improvement
Magazine®.

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

TheHomeMag Miami Reader

53 $270,000

Average Age of Homeowner Average Income

32.4 $530,000

Average Age of Home Average Home Value

$1,200.00 MILLION

Average Net Worth

THEHOMEMAG® REACHES 170,000 OF THE
MOST HIGHLY CONCENTRATED AUDIENCE OF AFFLUENT

HOMEOWNERS IN THE MIAMI DADE MARKET.

72% of our readers frequently purchase products or services from ads seen in TheHomeMag.
66% of our readers plan to remodel or redecorate part of their home during the next twelve months.

81% of our readers plan to purchase home improvements during the next twelve months.

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

Our National Footprint

TheHomeMag® is mailed to 60 unique markets covering 27 1 Southwest FL 13 Tucson, AZ 25 Chicago, IL 37 St. Louis, MO 49 South Bay LA, CA
states across the United States. As a blend of franchises 2 Sarasota, FL 14 Atlanta, GA 26 San Diego, CA 38 Nebraska 50 Long Island, NY
and corporately owned publications, we publish nearly 103 3 San Fernando Valley, CA 15 Dallas, TX 27 Washington DC 39 Riverside, CA 51 Detroit, MI
million magazines annually, each of which is direct-mailed to 4 Ventura, CA 16 Denver, CO 28 Oklahoma City, OK 40 Lakeland, FL 52 Coachella Valley, CA
the ideal home improvement audience in each specific area. 5 Tampa, FL 17 East Bay, CA 29 Austin, TX 41 Boston, MA 53 Tidewater, VA
6 Palm Beach, FL 18 Nashville, TN 30 Raleigh, NC 42 Columbus, OH 54 Cleveland, OH
Serving the Miami market since 2007, we continue to mail 7 Jacksonville, FL 19 Orange County, CA 31 Silicon Valley, CA 43 Sacramento, CA 55 Northern, CO
to 170,000 of the most affluent single family homes each 8 Orlando, FL 20 Houston, TX 32 Colorado Springs, CO 44 Philadelphia, PA 56 Memphis, TN
month. 9 Ft. Lauderdale, FL 21 Fort Worth, TX 33 Richmond, VA 45 Portland, OR 57 Daytona, FL
10 Las Vegas, NV 22 Charlotte, NC 34 Salt Lake City, UT 46 Minneapolis, MN
11 Kansas City 23 San Antonio, TX 35 Central NJ 47 West LA, CA
12 Miami, FL 24 Phoenix, AZ 36 Indianapolis, IN 48 New Orleans, LA

*Data current as of January 2019

“In these tough economic times we are always looking to get more
business and without TheHomeMagMiami we could not have achieved
that. TheHomeMag is our best source of direct mail advertising and it

works. Try it you won’t be dissapointed”.
Jose Fernandez

TheHomBeriAMcmakgeP®raMicviaaeO’mrswiG#| nr1PoehHuoropnme:e86Im6-p3r6o2v-3e1m23e|nmtiaMmaig.thaezhinoem®emag.com

EST. 2002

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America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

“I just wanted to let you and your staff know how pleased we are with the
Miami Home Mag. We were actually amazed at the ammount of leads we
received from our first distribution. Most importantly you as the owner
of this product delivered exactly what you said you would, a very unique

asset in South Florida.
Good luck and most importantly “ thank you”!

Elliot Gerstein
President

AmGerroicuat’sD#oc1 tHoormMeiaImmpirovement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

Opportunities are limited, so act fast. Talk with
your Account Executive and ask how you can take

advantage of the power of TheHomeMag today.

All companies, no matter the industry, may now take advantage of TheHomeMag®
TheHomeMag’s market leading distribution to send mailings for
a fraction of the normal cost. With our accessory program, your ZipCard™ Insert * HomeIMPROVED®
custom designed, direct mail cards ride along with TheHomeMag® DALCard
into the mailboxes of affluent homeowners.

The Magazine*

Our full-color magazine has proven to be an incredible marketing tool for
home improvement businesses from a variety of industries. The magazine
offers quarter, half and full page ads along with front and back covers
that put your business in the spotlight. Premium placements and double
spreads are also available and our pricing structure rewards consistency

and commitment.

ZipCard™ Insert (Standard & Oversized) Bookmark Insert

A 2-sided, full-color, full-bleed, 4” x 6” or 5” x 8” glossy insert, placed inside
the magazine to fall right into the hands of buyers as they page through our
magazine.

DALCard

The Detached Address Label Card arrives in mailboxes like a postcard,
but without the expense. This 2-sided, full color, 5” x 9” glossy piece lands
directly in the mailbox with the magazine, allowing you to stand out.

Bookmark

The Bookmark Insert is 1” taller than the magazine and creates a unique
marketing opportunity. As a 2-sided, full-color, full-bleed, 11.5” x 5.25”
glossy insert, placed inside, it extends beyond the magazine for exceptional

visibility and reader impact.

Pop-Out Single Sheet

The Pop-Out Single Sheet is a heavy, 80lb single sheet placed inside the
magazine. As a 2-sided, full-color, full-bleed, 8.5” x 10.875” insert, it extends

.375” from the top and .5” from the right of the magazine.

*HomeIMPROVED available in select markets. Pop-Out
Single Sheet

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

“As a small family business specializing in Swimming Pools, we made the
best investment decision by advertising with TheHomeMag. The volume of
leads received has been tremendous: not only in quantity, but also in quality.
We consider THM Miami the best month to month leads source in the market

right now”.
Roberto Leon

America’s #1 HomeOIwmnperrovement Magazine®
TheHomeMag® MGiarmayi |DPoholpnhe:in86P6o-3o6l2s-3123| miami.thehomemag.com

Miami Advertising Specs General Product Specifications

Front Cover Back Cover - Standard Back Cover - Primary Ad Back Cover - Banner Ad Final Trim: 8” x 10.5” (magazine)
Bleed: 0.25” (print), Safety: 0.25” (print)

Color Mode: CMYK (print) / RGB (web)
Resolution: 300 dpi (print) / 72 dpi (web)

Full Page

Trim Size: 8” x 10.5” Trim Size: 8” x 9” Trim Size: 8” x 6.5” Trim Size: 8” x 2.3750” Trim Size: 8” x 10.5”
Bleed Size: 8.5” x 11” Bleed Size: 8.5” x 9.25” Bleed Size: 8.5” x 6.5” Bleed Size: 8.5” x 2.625” Bleed Size: 8.5” x 11”
Safety: 0.25” Safety: 0.25” Safety: 0.25” left & right Safety: 0.25” left, right & bottom Without Bleed: 7.5” x 9.75”
Safety: 0.25”
Spread - Double Truck 3/4 Page Half Page - Horizontal Half Page - Vertical
Quarter Page

Trim Size: 16” x 10.5” Ad Size: 5.75” x 9.75” Ad Size: 7.5” x 4.75” Ad Size: 3.625” x 9.75” Ad Size: 3.625” x 4.75”
Bleed Size: 16.5” x 11”
Without Bleed: 15.5” x 9.75” Copyright © 2017 - TheHomeMag® - All Rights Reserved
Safety: 0.25”

Bleed, Trim & Safety: Color: Submitted Materials:

Full page and two page spreads can be designed for full bleed. Any full bleed ad, Advertisers understand and accept that in our normal 4-color, web offset printing Advertiser warrants and represents that all material submitted to THM is original art
including the front and back covers, requires a 1/4” bleed. Quarter and half page process, color variations can occur and differences in the quality of paper may cause or art which Advertiser has legal permission to use and that no art submitted is in
ads do not have a full bleed option. Ads designed to bleed must adhere to the slight variations in color, clarity and overall appearance between digital proofs and violation of any law and does not infringe on copyright, trademarks, trade names, or
recommended safety margin and keep all text 1/4” from the final trim size. Front the printed magazine.
covers are designed by a THM Certified Designer with client provided photos or stock patents of any type.
images. Safety, or margin, is the distance from the “safe area” to the trimmed edge Software:
of the ad. You should keep anything you want to protect from accidental trimming Artwork Submission:
within this safe area. Color, imagery and of course bleed are expected to extend Our design teams exclusively use the Adobe Creative Suite of applications comprised
well beyond the safety area. Important things to consider keeping within the margin of Adobe Photoshop, Adobe Illustrator & Adobe InDesign. Our offices are equipped to Design files can be submitted electronically via email, DropBox, Google Drive, Box or
would be text, phone numbers or logos. The safety is merely a margin to protect from handle a wide range of file types but specific versions of software vary by office. Yes, just about any other digital means. Submissions can also be made using CDs, DVDs,
anything important being accidentally trimmed during the printing process. FREE Design Services are included with the purchase of any product. Ads developed USB/Flash Drives or any other acceptable form of media capable of transmitting
by TheHomeMag can only be used in our publications and products. We do not high resolution design files. All submissions will be reviewed prior to placement and
provide high-resolution files for use in other media. TheHomeMag reserves the right to make adjustments to any designs violating the
terms and conditions of the advertising agreement.

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

For Our Readers: For Our Advertisers:

WE INSPIRE our readers with home improvement ideas and WE REACH local affluent homeowners with an average income
offer an assortment of companies to help them with their home of $254,173 and an average home value of $567,425 in the Miami
improvement decisions. area.

WE CREATE DEMAND for luxury home products and design WE CAPTIVATE OWNERS of luxury homes who have a primary
services in the greater Tucson area. interest in enhancing their properties through fine design.

WE SHOWCASE TALENT from local businesses who are WE PROVIDE powerful and quantifiable advertising resources to
properly licensed professionals and experts in delivering cost effectively reach your ideal customer.
best-in-class services to homeowners.
WE CONNECT reputable businesses with select homeowners
WE PROVIDE A MARKETPLACE where homeowners can easily and we are the best and most trusted name in home improvement
find a wide variety of sources for all styles and design needs. marketing.

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

Introducing Our Team

Our Unique Experience

Our design professional will create an ad that makes your business attractive to homeowners. We include appealing images, hooks,
and calls to action that stimulate contact and we will educate you on the process. Advertising with TheHomeMag® regularly makes
your phone ring, speaks to readers about your credibility, and builds your brand identity with every ad. We update ads as needed,
working with you to find the right mix – the ones that bring in the leads. Our Brand-to-Action Design Process was specifically

developed to get readers to stop in 3 seconds, pick up the phone and contact your business.

Introducing Our Team

Hello, my name is Maggie Kühn and together with my husband Alejandro Flores we are the publishers at TheHomeMag Miami. Allow
us to introduce you to our team. Maria Villarroel is our Administrative Manager, and Cristina El Khouri is our Graphic Designer. We
work together with our Account Executives Reina Lopez, and Maria Soto to create your ad and to make your advertising experience
a success.

1 You will receive an email from our designer once your contract has been
signed, which will ask you to respond with a time and date that works best for
you so that we may schedule a design consult. In the meantime, gather any
high-resolution photographs and logos as well as any pertinent information
that you would like to incorporate in the ad.

2 In our experience, successful ads have a clear focus, highlight your company’s
unique skills, and present an enticing offer. Following our consult our designer
will assemble your ad showcasing your business in the best way that will
resonate with our homeowners.

3 Our designer will then send you a proof of your ad to review. Please inspect
the ad and then respond in an appropriate amount of time with any changes or
corrections. Our designer will work to return your email in a timely manner so
that the process can be as quick and simple as possible and we can get your
ad approved before the artwork deadline.

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

Ready For Those Calls?

We know you’re busy, so we want to help you make your advertising worthwhile. Be sure your team is prepared
to handle new leads, customer questions and increased call volumes when the next issue lands in mailboxes. The
following are suggestions offered by our successful clients from TheHomeMag’s across the country.

1 5

Answer phone calls with Track your calls using
your company name. Call Management reports.

2 6

Setup a voice-mail message that Be aware and prepared for
states your company name. magazine in-home dates.

3 7

Don’t leave calls on hold for Alert staff about your ad and any
long periods of time. specials that may be included.

4 8

Strike while the irons hot! Use enthusiasm & professionalism
Answer and return calls promptly. on calls! Smile on the phone!

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

“ One of the best results and revenues that I have obtained through the years I will
have to say has been with TheHomeMag for 9 successful years.
Thank you again!
I invite any local business to give it a try!

ElizAambeetrhicaY’esr#e1nHaoVmilelaIlmbaprovement Magazine®
TheHomeMagJ®CMDiaemcoi |rPahtioonne: 866-362-3123| miami.thehomemag.com

Business Owner

More than Just an Ad

Instant Included Savings 58 Magazines
MONTHLY IN
Over $400 every month! 27 States
COLLECTIVELY SERVING NEARLY
FREE FREE FREE 103 Million
Ad Design + Call Tracking + Web Directory MAGAZINES ACROSS THE US

$350 Value $50 Value $39 Value

per month per month per month

Print, Mobile & Web

We start with print because it works. Generating more than
a million leads for advertising clients all across the country,
we know that print advertising is still the backbone of local,
community based marketing. We then compliment your print
ad with FREE web and mobile offerings to enhance a truly
comprehensive marketing solution for your home improvement

business.

Tracking That Works

Always know who is calling with our FREE integrated call
tracking and management system. You’ll never lose touch with
a lead again and you may monitor your results from anywhere.
Call tracking proves your ad is working and guarantees an
accurate calculation of your return on investment.

• 24/7 Reporting • Re-listen to Every Call
• Real-Time Notifications • Monitor Staff Performance
• Online Recorded Call History • Respond to Missed Calls

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com

INSPIRING
HOMEOWNERS

TheHomeMag Way - Through Our
People, Product & Performance.

TheHomeMag® Miami
[email protected]
866- 362-3123

2020

America’s #1 Home Improvement Magazine®
TheHomeMag® Miami | Phone: 866-362-3123| miami.thehomemag.com