YazamiotOnCampus_Brochure_2022 final

Tel Aviv University
Entrepreneurship Center

The Tel Aviv University and Shenkar Entrepreneurship Center was
established with the aim of equipping students with the necessary tools for
success – the entrepreneurial mindset and toolkit required to succussed in
both their personal life and professional career.

To this end, the Center developed a comprehensive entrepreneurship study
program offered to students in all faculties. The program is integrated as
part of the degree study programs and enables the study of the specific
applications of entrepreneurship in the various disciplines.
Soft skills such as active learning, critical thinking, creativity, innovation, and
taking initiative, are the key to success in the future work environment.

The Centre’s extra-curricular experiential entrepreneurship program offers
students a rich variety of lectures, workshops and entrepreneurial activities
such as the Hackathons and Accelerator that enable hands-on experience,
working with industry and a safe place to learn from failures and successes.
The Entrepreneurship Center is a university unit operating under the
President of the University.

Yazamiyot Community

Yazamiyot is the first and most prominent community in Israel for women
entrepreneurs. Established a decade ago by Hilla Ovil Brenner, Yazamyiot's
community now embodies over 6,000 members, from various verticals of
the eco-system.

Yazamiyot's vision is to dramatically increase the presence of women
entrepreneurs in the Hi-Tech and Bio-tech industries, by offering access to
professionals and their knowledge, providing practical tools and creating
unique business opportunities, both domestic and foreign.
Yazamiyot is dedicated to supporting its community members on their
entrepreneurial journey and strives to create a vast and diverse support
system, that will help them accelerate and advance their ventures into
enhanced products and companies.

To advance its goals and broaden the net for its community, the
organization collaborates with strategic partners on a variety of programs,
including Google Campus for Moms, which has proven itself as a flagship
Google project and was adopted worldwide; Microsoft Accelerator for
Yazamiyot; She Loves Tech - the largest global competition for female
startups; UK Israel Tech Hub and many more.

The Team

Yair M. Sakov Iddo Diamant

Co-Founder and Managing Director Program Director
TAU Entrepreneurship Center TAU Entrepreneurship Center

Nour Dassouky Yuval Bar

Programs Manager Marketing Manager
TAU Enterpreneurship Center TAU Enterprenurship Center

Moran Hasid

Officer Manager
TAU Enterprenurship Center

Hilla Ovil Brenner Moran Serr Hirsch

Founder and Managing partner Managing Partner
Yazamiyot

Sapir Lifshitz Michal Weiss Navon

Managing Partner Volunteer

Sharon Bilibau

Volunteer

The Program

The program exposes and educates participants on the key
subjects and tools of entrepreneurship. How to identify a
market need or opportunity? How to validate them? How to
size the market opportunity? Develop a business model, a go
to market plan and more. Most importantly with scientists, is
how to manage the transition from an academic discovery to
satisfying a meaningful market need or opportunity.

Yazamiyot on Campus program spans two and a half months.
After extensive interviews and selection, the entrepreneurs
are divided into teams. Once teams are selected, students are
asked to come up with problem, need or opportunity to be
addressed by a startup. Throughout the program they practice
the tools and knowledge they acquire, on the opportunity
they identified. The program consists 10 meetings, 3-hour
workshop sessions and will span over two and a half months.

The program culminates in a festive Pitch Night event,
during which teams present their startups to a panel of
representatives from top venture capital and investment firms.



The Evaluators

Hila Himi

CEO, Discount Capital Markets
Hila joined Discount Capital in 2015 and serves as the firm’s
Chief Executive Officer.
Prior to joining Discount Capital, Hila founded and managed
an independent investment banking practice, after several
years as a lead partner in Giza Singer Even's Corporate Finance
& Investment Banking Division. Hila brings with her a strong
track record that includes dozens of private and public
transactions, advising top management of both Israeli and
international companies in their most notable transactions in
the Israeli market.
Hila holds an LLB (Law) and a BA in Communication from
Tel Aviv University, and an Executive MBA from the Recanati
Business School at Tel Aviv University.
Hila is currently a board member Menif Financial Services,
and also sits on the advisory boards of several portfolio funds,
including Fortissimo Capital, Plenus Venture Lending Fund,
and Rothschild Fund, among others.

Prof. Carmella Jacoby Volk

Changemaker, a leader and a value creator.
Managing and leading complex systems, value creator of deep
technology Impact Ventures.
Venture capital strategist with deep understanding and
experience of technology transfer and commercialization's
process, from use cases to successful companies.
Former Vice President of Innovation and Interdisciplinary
Development at the College of Management, founder
and Executive Director of WEDEA innovation center and
accelerators. that formed a platform for the cooperation of
various stakeholders, thereby creating a relevant academy for
the Fourth Industrial Revolution. Served as CEO of the Tech
transfer and commercialization company of the colleges in
Israel.
Currently, I am a Managing Partner of the founding team of a
VenoVest Foodtech Venture Capital fund.
Passionate about Equality and Equity strategies.

Miriam Shtilman

Venture Partner, Tal Ventures
Miriam spent the last 20+ years growing Algotec, an enterprise
software company, from a small startup to becoming a world
leader in healthcare informatics, leading it through capital raising,
three acquisitions and countless turnarounds and challenges.
Miriam served on the boards of several companies and non-
profit organizations and is currently a board member of the
Israel Advanced Technology Industries. She is a member of the
Advisory Board on Tech Employment of the government of
Israel and a member of the steering committee of Israel’s Cyber
Championship. In previous years, Miriam served as an Advisor
to Israel’s Minister of Finance. Miriam is whiz kid who taught
herself coding at age 10 and pursued this passion for many years.
She holds a Cum Laude MBA in Technology Management and
Information Systems, a Cum Laude B.A. in Economics and a Cum
Laude LL.B. in Law, all from Tel-Aviv University.
Miriam is a volunteer with the Cracking the Glass Ceiling program
and other STEM education programs. Miriam lives in Tel Aviv with
her husband, Gal, and four children, and enjoys pranks, solving
riddles and dancing.

Zada Haj

CEO, DANA Accelerator
With an industrial engineering and management background,
and years of experience in both Palestinian and Israeli
innovation ecosystems, Zada has led her own startup team,
participated in multiple acceleration programs, and advised
tech empowerment programs aiming to increase diversity
throughout the ecosystem.
Zada has advanced this cause in Israeli, Palestinian, and Emirati
entrepreneurial communities

Shiri Bergerson

Technology Investment Lead at Mizrahi-Tefahot Bank

The Ventures



Team

Times have changed. Dating apps have become the
most common way to meet new people.
Despite its advantage in the abundance of choices,
lately, people are tired of digital communications
and desire to go back to face-to-face interactions.
Psychologists call this phenomenon "Dating App
Fatigue".
IceBreaker is offering a location-based application
that reveals potential matches in real life. Using
IceBreaker, singles can overcome their barriers and
interact face-to-face, where and when they hang out.

Mentor

Hilla Bronhaim

Head of Marketing
KitePride

https://www.linkedin.com/in/hilla-bronhaim-106538b9/

Team

The largest share of food waste in the world is in households.
The waste is due to the discarding of expired food products
before their use.
EGOCI, is an advanced technology that aims to reduce food
waste and thereby save thousands of dollars for an average
family per year. The system includes smart cameras based
on AI that know how to detect physical changes such as the
shape and color of the fruit or vegetable and recognize the
expiration dates on food packages.
All data is displayed in a user-friendly interface that offers
alternative recipes and builds optimal shopping lists.

Mentor

Julia Zaher

CEO
Tahina Alarz

https://www.linkedin.com/in/julia-zaher-203a6316

Team

Meet COncrete, a Proptech platform managing construction
planning stages alongside schedule, budget and
subcontractors.
Our vision is to enable our clients to plan, design and
evaluate the necessary budget and schedule for their project.
We aim to reduce barriers by creating an environment for our
clients where they can express their vision and coordinate
with all partners involved in the project until the project is
completed and all expectations are fulfilled.

Mentor

Reem Khalaf

Holistic Financial Expert | CFP® | Entrepreneur
Reem Financial Solutions

http://linkedin.com/in/reemfinancialsolutions

COncrete

Team

Partner-she is an app designed for women, enabling them to
find partners for a range of shared interests and activities.
Today, when every woman has her own priorities and
areas of interest, with busy schedules often conflicting, it is
sometimes difficult to find a partner, find the right time, and
enjoy a shared activity. Now, through activities offered by the
Partner-she app, women with similar pursuits who live close
to one another can get together and share their hobbies and
interests.
The goal of the app is to serve as a bridge, enabling women
to meet and participate in activities of shared interest.

Mentor

Hila Aharoni

CEO
Righty.io

https://www.linkedin.com/in/hilaaharony/

Partner-she

Team

Spending a lot of time searching for parking spots?
Does it make you upset?
No more wasting time! We are WOPY, the new
generation of parking. We enable our customers
to reserve a parking in advance, according to their
desired location and price.
We collaborate with private parking owners,
garages and city halls. WOPY cares about your
time and money.

Mentor

Michal Goldman

Business Consultant - Strategy and Marketing
Ex VP Marketing Unilever

https://www.linkedin.com/in/michal-goldman-27aab817/

Team

One of the most common problems of humanity is
loneliness, and feeling of loneliness at the work place is
not an exception.
Fast growing companies are aware of the importance
of employee experience at the work place, and its effect
on overall company success. However, the company’s
engagement in the pursuit of business growth, leave the
human resources field undeveloped, which is where WE
come in.
HuddleAPP suggests easy, user friendly, self-maintained
platform, which will help both, to ease on the on-
boarding process of new hired employees, and to
generate new relationships at work place based on
mutual interests.

Mentor

Efrat Rahat

VP of HR and People & Strategy Consultant and Fast
Growing Organizations Facilitator
Imagene AI

https://www.linkedin.com/in/efrat-rahat

Team

Therappid gives an immediate initial treatment
including self-treatment advice and physiotherapy
exercises for people suffering from orthopedic issues.
Therappid is willing to solve reality with long waiting
lists for public physiotherapy.
Early treatment can prevent worsening of the pain and
decrease the need for expensive private treatments.
The app provides a digital triage based on AI
which can determine the severity of the issue and
recommend the proper treatment pathway.

Mentor

Moshit Yaffe

Co-Founder and CEO
Zirra

https://www.linkedin.com/in/moshityaffe/

Team

ROOT (Recycling Our Organic Trash) are going back to our ROOTs!
Though 40% of the urban waste is organic and there are facilities
dedicated to recycling it, most of this waste goes to landfills.
This is due to the challenging requirement for this waste to be
separated at the root. ROOT bridges this gap, and provides a smart
system for collecting, monitoring, and transporting the urban
organic waste.
This separated waste will be used by dedicated recycling facilities to
produce sustainable products.

Mentor

Tamar Bar Noy Goitlin

Business Consultant - Fintech & Financial | Mentor | Board Member
Ex VP Credit Leumi Card

https://www.linkedin.com/in/tamarbarnoy/

Team

Meet Ameliorate, a startup offering a convenient,
drug-free, sustainable period ache relief solution.
Using wearable pad, which heats up and vibrates,
and is powered by sensors and a mobile app, the
user can alleviate her agony without relying on
visible and cumbersome accessories.
AI will learn her symptoms and needs over time, so
the heat and vibration will activate on their own
without the need to intervene.

Mentor

Adi Zluf

Project Director, Leumi Card
Bank Leumi

https://www.linkedin.com/in/adi-zluf-61b7a315a

https://enter.tau.ac.il/
[email protected]
EnterTAU

https://www.yazamiyot.com/
[email protected]
Yazamiyot - Woman Entrepreneurs