REPORT ECOTOURISM (TASIK CHINI) (5)

POLITEKNIK METrO KUANTAN

DIPLOMA IN TOURISM MANAGEMENT

COMMUNITY BASED TOURISM (DTM6043)

ECOTOURISM
(TASIK CHINI)

LECTURE NAME’S:
MISS NOR AKASHAH BINTI KASSIM

NAME MATRIC NO.
NURUL IZZATI SYAHIRAH BINTI IBRAHIM 29DUP18F2006
NUR AIN SOFIYA BINTI MOHD RIDZUAN 29DUP18F2009
MOHAMMAD AMIRUN AFIQ BIN RAHIME 29DUP18F2018

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Table of Contents

1 CHAPTER 1………………………………………………………………. 5
DESTINATION SELECTION PROCESS ……………………………….. 5

1.1 Introduction ……………………………………………………. 5
1.2 Background of Study Area ……………………………………. 6
1.3 Study Goal ……………………………………………………… 7
1.4 Study Objectives ………………………………………………... 7
1.5 Inventory & Analysis of Tourism Resources …………………. 8

I. Tangible Tourism Resources …………………………….…. 8
II. Intangible Tourism Resources …………………………….. 9
1.6 Identify Tourism Infrastructure Elements …………………… 10
1.7 Identify available organization that supports
tourism in the study area ……………………………………… 11

2 CHAPTER 2 ……………………………………………………………… 12
CAPACITY BUILDING AND LEADERSHIP DEVELOPMENT …….. 12

2.1 Introduction …………………………………………………….. 12
2.2 Potential tourism activities to be develop …………………….. 13

2.2.1 Boating ……………………………………………………. 13
2.2.2 Fishing …………………………………………………….. 13
2.2.3 Kayaking …………………………………………………. 13
2.2.4 Trek through the forest …………………………………. 13
2.2.5 Sightseeing at Chini Lake ………………………………. 13
2.3 Training courses needs for community ……………………… 14
2.3.1 OUTREC Training ……………………………………… 14
2.3.2 Construction of Fishermen Community Halls ………… 14
2.3.3 Sailing Courses ………………………………………….. 14
2.3.4 Forest Ranger ……………………………………………. 14
2.3.5 Politeknik Malaysia ……………………………………... 14

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Table of Contents

3 CHAPTER 3 ……………………………………………………………. 15
COMMUNITY ORGANISATION, NETWORKING AND
PARTNERSHIP ……………………………………………………….…. 15
15
3.1 Introduction …………………………………………………..
3.2 Types and roles of community organization for 16
16
CBT involvement ……………………………………………..
3.2.1 Ecotourism Organization Chart and Roles …………..

3.2.2 Homestay Development Project Organization Chart .. 17
Roles ……………………………………………………. 18

3.3 Other agencies that have potential to collaborate with :……. 19
3.3.1 Government Agency …………………………………… 19
3.3.2 Tourism Industry Player ………………………………. 20
3.3.3 Educational Institution ………………………………… 21
3.3.4 Non-government agencies (NGO) ……………………… 22

4 CHAPTER 4 ……………………………………………………………… 23
PROGRAM PLANNING AND DESIGN ………………………………… 23

4.1 Tourism image for the Tasik Chini …………………………… 23

4.2 Sustainable CBT programs at Tasik Chini ………………….. 24

4.3 Product Inventory Matrix for Ecotourism Project 25
in Tasik Chini …………………………………………………

4.4 Linkages mapping of tourism resources at Tasik Chini ……. 26
4.5 Interpretive guiding for CBT activities ……………………… 27

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Table of Contents

5 CHAPTER 5 ……………………………………………………………… 28
MARKETING COMMUNITY BASED TOURISM …………………….. 28

5.1 8P’s for the study area …………………………………………. 28
5.2 Marketing plan (Ecotourism) ………………………….……… 29

5.2.1 Executive summary ……………………………………… 29
5.2.2 Introduction ……………………………………………… 30
5.2.3 Purpose of Preparing a Business Plan ……………….… 30
5.2.4 Background of Company ……………………………….. 31
5.2.5 Organization Management …………………………….. 32
5.2.6 Marketing Plan …………………………………………. 33

A) Program ……………………………………………… 33
Program ……………………………………………… 34

B) Promotion …………………………………………… 35
5.2.7 Financial Plan …………………………………………... 36

C) Price ………………………………………………….. 36
5.2.8 Project Implementation Schedule ……………………… 37
5.2.9 Conclusion ………………………………………………. 38

6 CHAPTER 6 ……………………………………………………………… 39
IMPLEMENTATION AND MONITORING ……………………………. 39

6.1 Introduction …………………………………………………… 39

6.2 Indicators to monitor the performance of Community Based 40
Tourism at Tasik Chini ……………………………………….. 41

6.3 Analyse the monitoring performance survey ………………..

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CHAPTER 1: DESTINATION SELECTION PROCESS

1.1 INTRODUCTION

Community based tourism (CBT) is tourism in which local residents (often
rural, poor and economically marginalized) invite tourists to visit their communities
with the provision of overnight accommodation. The residents earn income as land
managers, entrepreneurs, service and produce providers and employees. For this
research Chini Lake has been choose to be a place for this research for CBT subject in
ecotourism. In CBT subject there is sub topic for CBT. This is the reason why
ecotourism become the main topic in this research. Tourism is a global industry with a
bearing on the lives of millions of people. Its potential as a tool for development is
enormous. With a growing interest to spend leisure time in nature and increasing
awareness of environmentalism, ecotourism has become one of the fastest-growing
segments of the tourism industry. Compared with mass or ‘old’ tourism, ecotourism is
touted as providing better sectorial linkages, reducing leakage of benefits out of the
country, creating local employment and fostering sustainable development. Thus, it
has been popularly promoted as a means of reconciling wildlife conservation with
economic development, particularly in developing countries. Ecotourism is
characteristic by its natural attractions, wildlife and wilderness habitats. Many
countries favour ecotourism as a form of economic development as it is perceived as a
low impact form of tourism. Ecotourism operations are generally small-scale, so are
relatively easy to set up. Carefully planned and operated ecotourism sites, especially if
it is village-based and includes local participation, is able to provide direct benefits
that might offset pressure from other less sustainable activities that make use of
natural and cultural resources.

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1.2 BACKGROUND OF STUDY AREA
Pusat Penyelidikan Tasik Chini (PPTC) was established to promote research

activities based on biotic and abiotic aspects that belong to the diversity of flora and
fauna, water, soil and air. The lake is located in the Pekan district, about 100 km from
Kuantan Town, 40 km from Muadzam Shah Town and 70 km from Pekan town. The
lake has extensive natural habitats such as riparian forests, hutan paya air tawar, hill
forests and low dipterocarp forests. The Orang Asli of the Jakun tribe, use this lake as
their source of livelihood and water supply. The presence and complexity of the Chini
Lake ecosystem makes it an infinite asset in terms of aesthetics, heritage,
socioeconomics, ecotourism and ecological importance.

Kampung Baru Salong is located near Pekan, a town about 40 kilometers
from Kuantan and is near Lake Chini, Malaysia's second biggest natural freshwater
lake, with an area of 12.565 acres. The village is easily accessible by road. It is a new
settlement located about three kilometers from the Pahang River, the largest river in
the peninsula. Homestay Kampung Baru Sulong offers a variety of activities that
provide opportunities for visitors to enjoy a genuine Malay village.

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1.3 STUDY GOAL
Community based tourism development project design for ecotourism in Tasik Chini.
1.4 STUDY OBJECTIVES

1.4.1 To identify inventory resources in Tasik Chini.
1.4.2 To develop and design ecotourism activities in Tasik Chini.
1.4.3 To analyse of tourism resources at Tasik Chini.

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1.5 INVENTORY & ANALYSIS OF TOURISM RESOURCES
I. Tangible Tourism Resources

PICTURE DETAIL
CHINI LAKE
Chini Lake is blessed with vast
treasures of nature, which is rich in
biological resources. There are 138
species of territorial flora, 300 species
of non-aquatic vertebrates and 144
species of freshwater fish. Located
about 85 kilometers from Kuantan,
Chini Lake is Malaysia's second
biggest natural freshwater lake.

MUZIUM SULTAN ABU BAKAR Sultan Abu Bakar Pekan Museum is a
place in Pekan, Pahang. Incorporating
not technology in attracting people to
see this museum. A variety of
interesting exhibitions on display will
give a new experience to visitors who
visit here.

The Royal Pahang Weaving Skills
Institute Tengku Ampuan Besar
Meriam (IKTPD) is located at the Kg.
Pulau Keladi, Pekan near the Birth
House of Tun Abdul Razak who is the
2nd Prime Minister of Malaysia.

PUSAT TENUN PAHANG

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II. Intangible Tourism Resources

PICTURE DETAILS
CULTURE
PUDING DIRAJA The people of Malaysia are a
TARIAN LABI - LABI mosaic of Chinese, Indian and
native Malay influence. The Malays
make up the largest ethnic group
and tend to practice both Islamic
and Malay traditions and speak in
the native Malay language.

This particular pudding was a
specialty from the region of Pekan,
Pahang. Puding DiRaja or Royal
Pudding started as a dessert which
was served for the Royalties of
Pahang. It began to reach its
popularity in the 90s. I'm one of the
third generation who're still making
this unique and tasty traditional
dessert.

One dance which has it roots in the
Malay communities from the Endau
and Pekan Districts is the River
Turtle Dance (Tarian Labi-labi),
depicting the river turtle found in
most of the Asian continent. Pekan
is in Pahang while Endau is in
neighbouring Johor.

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1.6 TOURISM INFRASTRUCTURE ELEMENT

ELEMENTS DETAILS

I. Transportation Network From Kuantan to Chini Lake tourist
can get to Chini by taking public
BUS transport such as bus, this is because
II. Accommodation there are several road connected Chini
Lake from other province in west
PUSAT PENYELIDIKAN Malaysia.
TASIK CHINI
 2 student dormitory blocks that
III. Others Facilities can accommodate 80 people at a
time.
MASJID SALONG
(NURUL HILAL)  2 storey building featuring 2
double units and 6 studio rooms.

 3 Anjung units that can
accommodate 15 people at a time.

In Chini Lake area and Homestay Kg.
Baru Salong, there are a mosque
nearby. So, as muslim tourist, mosque
is a must for us to perform solah
(prayer) especially in Friday for men
tourist.

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1.7 ORGANIZATION THAT SUPPORTS TOURISM IN TASIK CHINI

ORGANIZATION FUNCTION
TOURISM MALAYSIA
Help develop domestic tourism and
promote new investments in the
country, as well as provide increased
employment opportunities. The
growth of tourism would also
contribute positively to the country's
economic development and quality
of life.

UNIVERSITI KEBANGSAAN For the knowledge of PPTC towards
MALAYSIA (UKM) the best science research and
education center in line with the
POLITEKNIK MALAYSIA aspirations of UKM.

Leading certain technologies to
produce quality graduates who are
enterprising, highly marketable and
competitive. Build a new reputation
and brand that is able to place the
polytechnic among the best
educational institutions in the
country.

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CHAPTER 2 : CAPACITY BUILDING & LEADERSHIP DEVELOPMENT
2.1 INTRODUCTION

This chapter is about five potential tourism activities to be develop, five
training courses that needed for community and propose a program for Community
Based Tourism (CBT).

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2.2 FIVE (5) POTENTIAL TOURISM ACTIVITIES TO BE DEVELOP

PICTURE ACTIVITIES DETAIL

Boating Community can go boating
in the lake where they can
take the boat from the jetty at
this homestay for a boat tour
to visit the Orang Asli
settlement at Puput Village.

Fishing Recreational fishing is an
important component of the
tourism industry and an
important component of
regional economies around
the world. When angling
tourists reach threatened
freshwater ecosystems.

Kayaking Kayaking is one of the
activities which is popular in
Chini Lake. In addition,
tourists can experience
kayaking.

Trek through the Community can go trekking
forest and the area around
Kampung Baru offers some
interesting routes through the
jungle and some areas
suitable for four -wheel
drive.

Sightseeing at The lake has a beautiful and
Chini Lake peaceful environment. It is
therefore important for
visitors to conserve and
preserve the beauty of this
lake for the sake of future
generations.

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2.3 FIVE (5) TRAINING COURSES NEEDS FOR COMMUNITY WITH
INVOLVEMENT OF DIFFERENT SECTION OF COMMUNITY

TRAINING COURSES TRAINING PROVIDER OBJECTIVE

Persatuan Jurulatih Community can attend

1) OUTREC Training Rekreasi Malaysia kayaking courses and
learn more about kayak.

Department of Fisheries Fishing also a good

activity to do when you

2) Construction of have free time, it's a
Fishermen hobby that most of the
Community Halls people do. Nonetheless
it's needed a good skill to

catch a fish.

Sailing School Malaysia Boating is a fun activity

Sdn Bhd but if you don't have the

knowledge it could be

3) Sailing Courses dangerous. So, we can
learn the basic at Sailing

School Malaysia Sdn

Bhd.

Wildnerss Malaysia Track through the forest

activity could motivate

4) Forest Ranger us and it is a fun activity
to do regardless of the

ages, races and gender.

Management Executive The management of the

Education Chini Lake could
improvise the knowledge
5) Politeknik Malaysia

on how to manage Chini

Lake.

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CHAPTER 3 : CAPACITY ORGANIZATION, NETWORKING AND
PARTNERSHIP

3.1 INTRODUCTION
In this chapter, it's about the types and roles of community organization for

CBT involvement, homestay development project organization chart and roles and
about agency that have potential to collaborative.

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3.2 TYPE & ROLES OF COMMUNITY ORGANIZATION FOR CBT
INVOLVEMENT

3.2.1 Ecotourism Organization Chart and Roles

COORDINATOR
MR. MOHD BAKRI

B. ABU TALIB

CHAIRMAN RTK SALONG

MR. PAHANG B. SHARIPAH BT.
AWANG MOHAMAD ABDULLAH

HOMESTAY CULTURAL
PERFORMANCES

BOAT SERVICES GUIDING
DEPARTMENT
ROLES
COORDINATOR
CHAIRMAN The team coordinator provides
RTK SALONG direction and organization for the
team.

Chairperson must make the most of
all her committee members, building
and leading the team.

Assistant to the head who manages
the program with visitors who come
to the place.

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3.2.2 Homestay Development Project Organization Chart

PROGRAM DIRECTOR
ISMAIL

SECRETARY TREASURY
SYAFIQAH AKMA NURUL IZZATI SYAHIRAH

F&B COMMITTEE ITINERARY
COMMITTEE
ADAM IQBAL, FARAH
ADIELA, NORSYAZANA AUNI ANISYA, NUR
ADILAH, AFIF ZAINOL

ACCOMMODATION MULTIMEDIA
COMMITTEE COMMITTEE

KHAIREE, AMIRUN AFIQ, ISMA NABIL, AIN SOFIYA,
ZULKARNAIN NORKOLIS

SAFETY COMMITTEE
NUR FITRI, AFIF ISUL

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TYPES ROLE
Program Director
Secretary  Planning the programs from start to
completion involving deadlines,
milestones and processes.

 Maintaining diaries and arranging
appointments.

 Typing, preparing and collating reports.

Treasury  Managing finances.
Accommodation
Committee  Responsibilities ensure the smooth
Multimedia Committee running of accommodation facilities,
including the safety and wellbeing of
Safety Committee guests, tenants and residents.
F&B Committee
Itinerary Committee  Creating multimedia designs in liaison
with animators, programmers, writers,
video producers, sound engineers and
artists.

 Review all safety and health policies and
procedures established by the agency
pertaining to hazards management.

 The Food and Beverages Committee
chooses and provides the main entrée
and drinks.

 Obtaining information from clients and
making travel arrangements as per their
specifications.

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3.3 OTHER AGENCY THAT HAVE POTENTIAL TO COLLABORATE
WITH:

AGENCY FUNCTION

3.3.1 Government Agency

MOTAC

MOTAC  Empowering the tourism and cultural
sectors to improve the country's
economy.

 Providing the information about
national tourism condition.

Tourism Pahang

 Providing information about tourism
and culture in Pahang.

Tourism Pahang

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Ministry of Rural Development
 Providing information about rural
places and development especially in
Chini Lake area.

Ministry of Rural Development

3.3.2 Tourism Industry Guest House
Player
 A guest house is a kind of lodging. Guest
Guest House houses are a type of inexpensive hotel-like
lodging.

 The owner usually lives in an entirely
separate area within the property and the
guest house may serve as a form of
lodging business.

Hotel Hotel
 Accommodation to visitors visiting the

destination.

 Tasteful accommodation and top-notch
hotel amenities to ensure the comfort of its
guests. It is situated in close proximity to
the Pahang River and within a short
distance to nearby local attractions.

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Mosque Mosque

 For the success of each municipality in
optimal drunk through efficient, friendly
and effective service at all times.

 Facilitate tourists who come to the
place can facilitate the performance of
prayers.

3.3.3 Educational Institution

Politeknik Malaysia

 To diversify and expand the offer of
programmers that can attract students to
polytechnics.

Politeknik Malaysia  Build reputation and brand new that
can place polytechnics among the best
institutions of study in the country.

Universiti Kebangsaan Malaysia

 For the knowledge of PPTC towards
the best science research and education
center in line with the aspirations of
UKM.

Universiti Kebangsaan Malaysia

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Kolej Komuniti Pekan

 Provide broad access to all quality and
recognized programs.

 Empowering communities through
lifelong learning to the local community.

Kolej Komuniti Pekan

3.3.4 Non-Government Homestay Malaysia
Agencies (NGO)
 Homestay programme, operators provide
Homestay Malaysia tourist the experience of life in a kampung
or traditional village.

 The activities the tourist engages in
are all authentically Malaysian, including
preparation of food using traditional
methods, going to the orchard to harvest
fruits or feeding livestock in the farm.

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Persatuan Orang Asli Prihatin Pahang

Persatuan Orang Asli Prihatin  Increase the income of indigenous peoples
Pahang and thus remove them and the poverty
line.

 Expand the scope of coverage of
infrastructure and social amenities to all
orang asli villages.

Persatuan Pencinta Alam

 Such programmers are important for

students to be updated on environmental

issues throughout the country. the
 Disseminate information on

importance of preserving natural resources

Persatuan Pencinta Alam to avoid the extinction of natural

resources.

CHAPTER 4: PROGRAM PLANNING AND DESIGN

4.1 TOURISM IMAGE FOR THE TASIK CHINI

Ecotourism at Chini Lake

Ecotourism is often perceived as an excellent tool for promoting sustainable
development in most of the protected and special areas, including the Biosphere
Reserve (BR). In fact, ecotourism can help to revive a declining tourist destination as
it preserves nature and support rehabilitation and most importantly, it fits well with
the Biosphere Reserve functions of conservation, development and logistics. This
article aims to analyse the life cycle of Tasik Chini as an ecotourism destination, by

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focusing on the following aspects, namely travel engagement, ecotourism approaches
and revitalization initiatives. This study utilized a mixed method approach by
combining the primary and secondary data in tracing the evolution, development and
the existing stage of ecotourism. The study reveals that the four major components
which drive ecotourism program/initiatives toward achieving sustainable development
are the state of ecotourism in the BR, the targeted segments of the community, the
extent of community involvement as well as the supportive infrastructure for
ecotourism. As ecotourism in the BR significantly promotes learning and research,
smart partnership or collaboration between the stakeholders will help generate true
eco-tourists. It is therefore imperative that ecotourism initiatives in the context of the
BR is revitalised as it will enable a reflective analysis of the destination's life cycle.
The intervention of credible initiatives can fulfil the real and future roles of
ecotourism in sustainable development.

4.2 PROPOSE SUSTAINABLE CBT PROGRAM

PROGRAM OBJECTIVE

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1) Volunteerism Volunteerism lets people and
2) Explorace
communities participate in their own

growth. Through volunteering,

citizens build their resilience,

enhance their knowledge base and

gain a sense of responsibility for

their own community.

Volunteers can provide technical

support and enhance capacity in all

thematic goal areas.

This explorace activity is more about
team building among members,
testing the patience of members'
mental and physical strength,
proving the determination and focus
of the participants that, nothing is
impossible. Another objective is also
to see creativity, innovation and
critical thinking in each member and
group. Assignments given by the
coach or facilitator are a combination
of activities that are integrated to test
the endurance and creativity of the
participants.

3) Flora and Fauna Rescue Program The Program of rescuing Flora and
Fauna is to sustain the habitats of
Faunaand Flora from extinct.

4.3 PRODUCT INVENTORY MATRIX FOR ECOTOURISM PROJECT IN
TASIK CHINI

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Components Sub Components 1 2 3 45

Uniqueness  Tasik Chini (Misteri Naga
Tasik Chini) Popularity

Activities  Kayaking

 Boating (Visit 12 lake,
Perkampungan Orang Asli)

Accessibility &  Road access
Connectivity  Public transport (boat,bus)

Basic facilities  Prayer
 Galeri Tasik Chini
 Toilet

 Interpretation Centre
Interpretation facilities  Exhibition materials

 Specific site brochure

Accommodation  Homestay
facilities  Camping site

Maintenance  Physical structure (Flora Fauna)
 Cleanliness
 Landscaping

Service Quality  Front desk
 Guiding
 Security

Marketing &  Brochure
Promotion  Guide book
 Website

4.4 LINKAGES MAPPING OF TOURISM RESOURCES AT TASIK CHINI

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ACTIVITY 3 ACTIVITY 2
ACTIVITY 1

ACTIVITY 1 - Board a boat to the orang asli village
and visit 12 lakes

ACTIVITY 2 - Visiting orang asli villages and
making narrowing activities

ACTIVITY 3 - Community can do kayaking
activities in Lake Chini

4.5 INTERPRETIVE GUIDING FOR CBT ACTIVITIES

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I. Guide Interpretation Guide interpretation can used in CBT
II. Visitors Interpretation activities because there will be one
person who in charge to guide the
visitors to sightseeing at Tasik Chini.
The guider will tell everything about
the history, the origin of Tasik Chini
and answering all sort of question that
relate to Tasik Chini. For example,
Blowpiping demonstration by Jakun
Tribes. This is a rare activity to do, so
to help the visitors to know what is
blowpipe and how to use it and visitors
also can try to use the blowpipe.

Visitor interpretation also related to
CBT activities because there will be a
group of visitors come to visit. So the
person that in charge in handling the
visitors need to entertain their visitors.
For example, a person that in charge in
Jakun tribe can help use in any specific
things about the tribes like their daily
life routine, their food, culture and how
they create their weapon.

CHAPTER 5 : MARKETING COMMUNITY BASED TOURISM

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5.1 8P’S FOR THE STUDY AREA

8P’s Suggest and Discuss

Product  Promote this package to other people

Price  The price must be reasonable to the package
so people might be interest the package

Place  The place must be attractive and have value
to give a good memory to the tourist and
Promotion visitors
People
Process  This package need to be promote to attract
tourist or visitor to come, to promote this it
could be by brochure, flyers, via website,
social media and etc

 Target market for this package is for foreigner
and tourist

 For this package, the process of creating this
package is quite compact

Physical  So at this place the community provide a
Envidence good facilities to make the tourist feel at ease
and comfortable

Productivity &  To say that this package is good enough to
Quality sell it to the travel agent

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5.2 MARKETING PLAN
5.2.1 Executive Summary

This report provides a few ways on how to attract tourist to buy this package
at Homestay Kampung Baru Salong from Eco Fly Travel and Tour. This company
came out with a few ways and plans for the better way to promote the package. Such
as promoting the package via social media (Instagram, Facebook, Twitter, Tik Tok).

This method of promoting this package is via social media. Each of the
posting on the social media consist video, pictures of the place. The price for this
package is RM 150.00 per pax. For the activity in this package is jungle tracking,
cooking demonstration, handy craft, blowguns, culture show, Lake Tasik Chini Tour
and Visiting Orang Asli Village.

The planned of tourism activity is able to generate the minds of the
participants through the arrangement of activities that have been prepared. In addition,
this program can also strengthen the bond between foster families and us. With the
activities available, the participants can increase their knowledge about the life of
another community in Malaysia, it is not only limited for us to know the main races
that exist in Malaysia. Our hope is that such programs should be held regularly in
order to help various sections of society and to improve one's knowledge.

Recommendation included;
 Improving the method of promoting.
 Fix the pricing of the package.
 Known better a best place to create a new package.

Limitation of the report.
Due to the pandemic of Covid-19 it is a little bit challenging for tour agency to sell a
few pax of package because MCO.

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5.2.2 Introduction

This chapter is about suggesting and discussing 8p's which is product, price,
place, promotion, people, process, physical evidence, productivity & quality at
Homestay Kampung Baru Salong. This chapter also discussing about marketing plan
which is consist purpose of preparing a business plan, business background of owner,
organization plan, marketing plan, operational plan, financial plan, project
implementation schedule and conclusion.

5.2.3 Purpose of Preparing a Business Plan

The purpose of preparing a business plan is to ensure that the tourism industry
in ecotourism is safe. Also that the plan execute smoothly.

PROGRAMME : EDU X NATURE ESCAPE (ECOTOURISM)
DATE
ORGANIZATION : 10 JUNE 2021 - 12 JUNE 2021

: STUDENTS OF DIPLOMA TOURISM
MANAGEMENT AND HOSPITALITY (DUP5)

NO. The purpose of preparing a business plan

1. To identify, describe and analyze a business opportunity and a business
already under way, examining its technical, economic and financial
feasibility.

2. A strategy to ensure streamlined efforts for effectiveness in tourism
service or product delivery.

3. The opportunity to communicate business objectives, chart the tourism
service or product sales goals and pursue evaluation through research and
development.

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5.2.4 Background of Company
Eco fly travel and tour was first established in March 2021. This company

aims to prioritize the development of homestays throughout Malaysia. Eco fly travel
and tour also holds village activities that focus on eco tourism such as blowguns,
jungle trekking, cooking demos, cultural show and handy craft. The company also
helps the villagers to generate daily income and generate the local economy. The CEO
company of Eco fly travel and tour is Muhammad Amirun Afiq Bin Rahime. Vice
president is Nur Ain Sofiya Binti Mohd Ridzuan. Secretary of Eco fly travel and tour
is Nurul Izzati Syahirah Binti Ibrahim. In terms of the job scope for the chairman is to
handle all about the company. While vice president is to handle and settle all the
ground job. Last but not least, the job scope for secretary is to handle all the
paperwork. Our company slogan is " We plan, you pack" "Let us take you from here
to anywhere".

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5.2.5 Organization Management

CEO
MOHAMMAD AMIRUN AFIQ

BIN RAHIME

VICE SECRETARY
NURUL IZZATI SYAHIRAH
NUR AIN SOFIYA BINTI
MOHD RIDZUAN BINTI IBRAHIM

TYPES ROLE
CEO  To handle all about the company.
VICE
 To handle and settle all the ground job.
Secretary
 Maintaining diaries and arranging
appointments.

 Typing, preparing and collating reports.

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5.2.6 Marketing Plan

A) Program

1. FLY TO TASIK CHINI (RM150)

HARI: PERTAMA

MASA AKTIVITI
8:00 am : Welcome Ceremony

9:00 am : Introduction with foster family
11:00 am : Cooking Demonstration with Homestay Owner:
14:00 pm
- Puding Raja
18:00 pm : Leisure time with foster family
20:00 pm
23:00 pm Demonstration:
- Blowguns
: Free Time
: Culture Show
- Sketsa, dancing, singing etc
:-

HARI: KEDUA AKTIVITI
MASA : Jungle Trekking
8:00 am : Lunch hour, break time
11:00 pm : Lake Tasik Chini Tour and Visit to Orang Asli Village
14:00 pm : Closing - End of Programme
18:00 pm :-
22:00 pm

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2. WELCOME TO HOMESTAY KAMPUNG BARU SALONG (RM180)

HARI: PERTAMA

MASA AKTIVITI
8:00 am : Welcome Ceremony

9:00 am : Introduction with foster family
11:00 am : Cooking Demonstration with Homestay Owner:

14:00 pm - Puding Raja
- Ikan Patin Tempoyak
18:00 pm : Leisure time with foster family
20:00 pm Demonstration:
23:00 pm - Handicraft (Tenun)
: Free Time
: Culture Show
- Sketsa, dancing, singing etc
:-

HARI: KEDUA AKTIVITI
MASA : Activities ATV
8:00 am : Lunch hour, break time
11:00 pm : Lake Tasik Chini Tour and Visit to Orang Asli Village
14:00 pm : Closing - End of Programme
18:00 pm :-
22:00 pm

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B) Promotion
There are many methods of how to promote a product. We choose social

media as one of the platforms to promote our products because it's a good platform to
distribute and promote product.

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5.2.7 Financial Plan PRICE
C) Price RM70 PER PAX
RM 15 PER PAX
ACTIVITY RM20 PER PAX
Homestay RM15 PER PAX
Handicraft RM30 PER PAX
Tasik Chini Tour
Cooking Demonstration RM 150
BBQ
PRICE
TOTAL RM70 PER PAX
RM 30 PER PAX
ACTIVITY RM20 PER PAX
Homestay RM30 PER PAX
Handicraft RM30 PER PAX
Tasik Chini Tour
Cooking Demonstration RM 180
ATV

TOTAL

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5.2.8 Project Implementation Schedule

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5.2.9 Conclusion
The planned of tourism activity is able to generate the minds of the

participants through the arrangement of activities that have been prepared. In addition,
this program can also strengthen the bond between foster families and us. With the
activities available, the participants can increase their knowledge about the life of
another community in Malaysia, it is not only limited for us to know the main races
that exist in Malaysia. Our hope is that such programs should be held regularly in
order to help various sections of society and to improve one's knowledge.

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CHAPTER 6 : IMPLEMENTATION AND MONITORING
6.1 INTRODUCTION

This chapter is about how to create indicators to monitor the performance of
Community Based Tourism in Tasik Chini and how to analyse the monitoring
performance survey.

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6.2 INDICATORS TO MONITOR THE PERFORMANCE OF COMMUNITY
BASED TOURISM AT TASIK CHINI

ACTIONS FUNCTIONS DETAILS
Construction of Tourist
Facilities. To acquire funds develop For example, building
tourism facilities in the facilities that can be used
Regular Monitoring of area with appoint a for the local community
Performance. building contractor to such as mosques for the
carry out construction in local community.
the area.

Regular monitoring of For example, the progress
performance is to see the of that place.
progress and ensure the
sustainable.

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6.3 ANALYSE THE MONITORING PERFORMANCE SURVEY

ACTIONS PARTICULARS DETAILS

Construction of The community can also - The construction period may
tourist facilities. participate actively in the take a longer time, the local
implementation stage by community will be empowered
and will acquire new skills or
being involved in the enhance their existing skills by
construction of such
being involved in the
facilities. construction process from the
beginning until completion.

Regular Monitoring To ensure sustainability - Motoring is seldom carried
of performance. of CBT projects, out making it difficult for the
organization to take further
monitoring should be actions to improve the quality
integrated in the whole
of product.
planning and
implementation process.

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