Principles Of Design

PRINCIPLES OF DESIGN

By: Jacky Gutierrez
Period 3

BALANCE

• A visual weight of the elements
composition

• There are 3 different types of balance

• Symmetry- both sides of the
composition are in the same position

• Asymmetry- one side of the
composition is not even or not mirroring
the other side of the composition

• Radial symmetry- each element is
equally spaced around a central point

SYMMETRICAL VS ASYMMETRICAL
BALANCE

RADIAL BALANCE

PROXIMITY

• The space or relationship between
elements and are visually
connected

PROXIMITY

ALIGNMENT

• Placing text and other design elements
on a page so they line up.

• Helps organize elements and create
visual connections

DIFFERENT TYPES OF ALIGNMENT

• Horizontal- left or right (or both!)
• Vertical- top and bottom
• Center- elements are aligned along

a central axis.
• Edge- lined up with each other’s

top, bottom, or side edges.

REPETITION

• reusing of the same or similar
• elements throughout the design
• Creates a feeling of consistency

REPETITION

CONTRAST

• Contrast allows you to emphasize
your shadows and highlights of your
element

• refers to the arrangement of
opposite elements

CONTRAST

SPACE

• The area that is left alone either
around, above, below your
composition

• Space can be negative or positive

NEGATIVE VS POSITIVE SPACE

• Main focus of a picture, • The background