Blue Pottery

MARKET SURVEY

JAIPUR BLUE ART & HANDICRAFT

JAIPUR BLUE POTTERY
ART CENTER

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MARKET SCENARIO

Nature of craft industry Weakness
• Lack of self marketing effort. • Lack of marketing endeavour.
• lack of finance. • Lack of initiative
• People are not educated to make • Quality management

Blue pottery 52 themselve aware of new item in the craft.
• Aid, Marketing and other technological

helps are being availed from RUDE.

Strength
• Totally handicraft items having aesthetic

value that represent the speciality of the
craft.
• Long term relation with the exporters.
• Use of non- toxic raw mateial after the
new technology of lead free glaze and
body has been developed.

MARKET ANALYSIS Blue pottery 53

Customer profile
The customer segment are international buyers and Indian buyers belonging to the
upper class. These are people who are inclined to handicrafts and understands the
sensitivity of the crafts heritage of India.
Key segment feature
• Price conscious
• Quality conscious
• Design conscious
• Affinity for handicrafts
Buyer behaviour
• Customer values handicraft product and appreciates the uniqueness of the product.
• Has no bargaining power.
• Future demand- Good quality and new product range also in lead free glaze.
• Inclination toward traditional designs.

PRESENT MARKETING MIX

Product Price

• Highly priced • The pricing factor for the craftsmen are giver

• High decorative value below:

• Totally handicraft product Cost of raw material

• Decorative and few utility product with tradition Cost of labour

pattern and colour Cost of fuel for firing

Cost of wastage and rejections

Overheads that includes transportation

• The pricing factor for the exporters are the

cost of craftman + Overheads + Value added

margin

• The price is non- bargainable.

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PRICING

PRODUCT PRICE

Candel stand 150/-
Salt & papper 650/-
Plate 400-900/-
Surving plate 2500/-
Sugar pot 250/-
Jar 2500/-
Vase 12’’ 1500/-
Pot 12’’ 1800/-
Vase 14’’ 2500/-
Large vase 22-25’’ 9000/-
Small kaadai 1500/-
Large kaadai 2500/-
Penstand 150/-
6’’ Pot 350/-
6’’ Jug 280/-
6’’ Penstand 250/-
Ring pot 11000/-
Small pot 280/-
Small mirror 150/-
Egg holder 150/-

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FINAL BRIEF

To design Hanging lamp to create Ambience to the space in

Caffeteria for Higher - Middle income group.

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CLIENT BOARD

Target client : Step out cafe jaipur, Characterstics:
• Playful color
Urban hubs jaipur • Bright and cheerful
• Relaxing enviroment
Class : Higher - middle class • Nature retreat

Country: India

State: Jaipur Blue pottery 57

Product category: Hanging lamp

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MOOD BOARD

DECOR
NATUR
VARIET

RATIVE
RAL
TY

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IDEATION

SOME SELECTED MOCK UP DRAWING

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----29’’- 31’’ INCH---------
---- 28’’-32’’ INCH----

------------------- 43’’ INCH ---------------- SIZING AND FIXTURE
------------------- 66’’ INCH ----------------
STANDING HEIGHT 5.5 INCH HANGING LAMP SHOULD BE
ABOVE 5.7 INCH

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LIGHTING EXPERIMENT

White LED light 7watt (not capable for ambiance light) Warm LED light 7.5 watt (not capable for
ambiance light)

Warm Filament bulb 2 watt (capable for HAVELLS GALAXY STORE- ASHOKA
ELECTRIC AND LITES, JAIPUR

ambience lighting)

Warm white- 2700K, 225 Lumens

Blue pottery 64 Botton- E14

Operating temp.- -15oC - +45oC

MOCKUP

MOCK UP Selected forms
Material : Terracotta

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LIGHT EXPERIMENT ON MOCKUP

Create ambience light according to the form sharp light because of small in size the bulb
comes out from the forms.

Create ambience light according to the form
and also the form of light goes in two direction.

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SELECTIVE TECHNICAL SHEET Blue pottery 67

1ST FORM
2ND FORM

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3RD FORM

PROTOTYPE

Thowing first bottom form and trim it to attach bulb
holder
Thowing second bottom form and trim it to attach
bulb holder

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Attached both the form together at leather hard stage
Fix lighting

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MOTIFS Blue pottery 71

The traditional patterns and motifs in blue pottery
are of Persian origins. The craftsmen have developed
contemporary patterns too including floral, geometric
designs, animals, birds as well as many deities like
Goddess ‘Durga’ and Lord ‘Ganesh’.

SURFACE DECORATION

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RENDERING

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STRENGTH WEEKNESS

• Low investment of infratructure. • Lack of proper storage
• It is a symbol of heritage. • Fragile art work
• Non commercial craft this is Rajpus, Natts, • Poor quality of packing resulting in brekage.
• No protocol check the quality.
Kumhars, and Muslims are involved. • There is no work for artisan in monsoon.
• Raw material is available at low cost. • Presence of moisture absorbing component in
• GI tag
• Skill can be learned at workshops or clusters. body.

OPPORTUNITY THREATS

• Collaboratewithdesignersformakingcontemporary Blue pottery 75
• Compition with Khurja pottery and other looking

product.
pottery.

• Explore different uses of the art.
• Export art work.

• Study of demand and supply
• Create international recognition
• There is oppertunity for women to work in this

sector.

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