Retail Design
&Fit- ODeusigtn
DEFINITION
1 General Information
a. Introduction
b. Goal & Objective
c. Abbreviation
d. TIP – Tenant’s Information Package
e. Tenant’s Information Package
2 ASPIRATIONS AND DESIGN CONSIDERATION
DESIGN STATEMENT
3 Sustainability
4 FIT-OUT REQUIREMENT
5 Relevant Governing Authority Approval
The Appendix
DISCLAIMER
The criteria are intended to assist you, the Tenant, during the design and construction phases of your leased space. It is provided by the Landlord in the interest of maintaining a
high level of design excellence throughout the 118 Mall. The criteria are intended to harmonize with the Tenancy Agreement and it is the responsibility of the Tenant to forward a
copy of these criteria to their architect, designer, retail contractor and various consultants.
The Landlord reserves the rights to, from time to time, make additions, deletions, revisions, etc., as may be required to the contents, specifications and attachments referenced or
contained herein. No deviations from the enclosed criteria will be accepted without prior written approval from PNBMVSB
RETAIL DESIGN & FIT-OUT GUIDELINE | 2
RETAIL DESIGN & FIT-OUT GUIDELINE | 4
ASPIRATIONS
4 DESIGN CONSIDERATIONS
1. 118 MALL Overview – Design Statement 1 7. Ceiling 21
2. The Team 2 8. Wall Treatment 22
3. The Scope of Works 3 9. Ambiance Lighting 23
4. The Journey 5 10. Display Unit 24
5. Tenant Design Expression 6 11. Flooring 25
6. Shopfront Design Philosophy (Specialty Retail / F&B) 7 12. Alfresco 26
a. Shopfront Design Criteria 8 a. External Alfresco Eat- 27
b. Shopfront Design Examples 9 Street 29
i. Type A - Single Expression 30
ii. Type B - External Double Expression b. Internal Alfresco
iii. Type C - Internal Double Expression
iv. Type D - Single Expression LGM 13. Design Submission Example
v. Type E - Outdoor Seating 14. Design Criteria – KIOSK
c. Shopfront Zone - Ingo and Outgo 15. Sustainability Requirement
d. Tenancy Corner / Side Wall Treatment
e. Design Control Zone – Threshold 10
f. Bulkhead 11
g. Neutral Pier 12
h. Materials 13
i. Signage Design 14
i. Premier 15
ii. Secondary 16
j. Blade Sign & Digital Display 17
k. Shopfront Closure 18
19
20
5 | RETAIL DESIGN & FIT-OUT GUIDELINE
INTRODUCTION This Retail Design and Fit Out Guideline visualizes and describes the ground
elements and the standards of the retail concept that we embark on for 118 Mall. The general guidelines
are developed in accordance with our general retail strategy and any customization needed must be
approved by the Retail Design and Fit out Team in order to ensure synergy with our general retail mall
strategy.
As a tenant, you shall be responsible for the fit-out of your shop, which must take place within the time
allocated in accordance with the Agreement to lease which to date that you have been liaising with our
118 Mall Leasing Team.
You will be liaising with our Retail Design and Fit out Team on all your Design
and Fit out matters and we will advise you on the process and procedures you must
follow until the opening day.
The following design and fit-out process has been developed to ensure a smooth pro-
cedure towards the completion of the tenancy fit-out. As well as reviewing
fit-out construction issues, our Retail Design and Fit out Team will also be assessing the total presentation
of each tenancy and monitoring operational procedures.
Prior to the completion of the Tenancy Agreement, you will be supplied with this Retail Design and Fit
out Guidelines and other information relative to establishing your retail tenancy. However, the informa-
tion shown on the Tenancy Plan should be interpreted as ‘descriptive’ only of the ‘as-built’ condition of
the tenancy. It is the Tenant’s responsibility to verify the dimensions and status of the tenancy on site.
Any discrepancies must be notified to our Retail Design and Fit out Team prior to construction work
commencing.
RETAIL DESIGN & FIT-OUT GUIDELINE | 6
6 Goal & Objective
“Our Goal”
Inspired by Malaysia’s diverse natural heritage, the interiors of the 118 Mall delivers an
allegorical & interpretive journey through canopied forestation, animated ecosystems,
mountains and plummeting waterfalls. 118 Mall will contribute to and support local
communities, actively foster community spirit, work constructively with all levels of
government and respect our surrounding environment.
An opportunity to redefine retail. The Guideline is designed ective”
to assist the retailer in planning the new retail shop in 118
Mall and to ensure all shops achieve the highest standard.
“Our Obj
7 | RETAIL DESIGN & FIT-OUT GUIDELINE
7Abbreviation
118 MALL : The Retail Mall within Merdeka 118 Precinct
Landlord : PNB Merdeka Ventures Sdn Berhad (PMV)
Management : PNB Merdeka Retail Mall Sdn Berhad (PMRM)
Project Consultant : AppoiWnted by PNB for the concept and final design
Main Consultant : Appointed by the Building Owner / Client for the concept and final design
Retail Design and Fit-Out : The PMV internal department that will manage and coordinate the tenancy
fit-out procedures and site works
Design Manager : The PMV Design Manager (RDM) that manage the Tenancy Design approval pro
cedures
Retail Fit–Out Manager : The PMV Fit-Out Manager (RFM) that manage the Tenancy Fit-Out site proce
dures
M&E Manager : The PMV M&E Manager (MEM) that manage the Tenancy M&E details and
procedures
Tenancy Coordinator : The PMV Tenancy Coordinator (TC) that will be the point of contact in managing
the Retail Delivery and fit-out on site.
Fit-Out : All construction and fit-out works carried out within the tenancy prior
to the opening and in accordance with the specifications provided in this
document.
Tenancy Plan : Refers to the scaled drawing provided to you upon confirmation of the lease
agreement
Retail Design and : The information provided with your lease plan relating to the design and fit-out
requirement for your tenancy within the mall.
Design Aspiration Meeting : The first design briefing the in the Design & Delivery Process
Retail Designer : The Architect or other professional retail designer appointed by tenant to design
the tenancy
Contractor : The fit-out contractor appointed by the tenant to construct and doing fit-out for
the tenancy in accordance with the approved drawings
Approved Drawing : The set of final working drawings that has been stamped approved by the RDM
Authorities : Refer to any government, semi or statutory departments agencies or bodies or
private’s corporation.
Tenant’s Consultants : Appointed by tenant to undertake the drawing submission. ID, M&E, Structure
and architecture drawing to PMRM RDFO and Local Authorities
RETAIL DESIGN & FIT-OUT GUIDELINE | 8
TENANT’S
8 INFORMATION PACKAGES
The Tenant Information Package (TIP) is intended to provide the tenant with the project design and fit-out
criteria and consists of several parts: -
RETAIL DESIGN AND FIT Outline the design criteria, expectation, and submission
OUT MANUAL guidelines
TENANCY PLAN Provide specific information on the tenancy
architectural details
M&E PLAN Provide specific information on the M&E provisions and
M&E PLAN installation
Provide specific forms that required through the fit-out
journey
9 | RETAIL DESIGN & FIT-OUT GUIDELINE
ASPIRATIONS
9 DESIGN CONSIDERATIONS
TENANT’S
OBLIGATION
CONFIRMATION OF
TENANT’S DESIGN TEAM
Tenants must engage a designer and/or architect who specializes in
commercial fit-out design. Merdeka 118 has the right to request an alter-
native designer if the work received is not up to the design expectation.
A retail designer must be appointed to arrange, coordinate, and supervise the
contractors on site. A specialist graphic designer is also required to complete professional
signage as this is an integral part of the fit-out.
Tenants must provide contact details of their preferred designer/consultants/fit-out contrac-
tors to the Retail Design and Fit-Out Coordinator. Please note that once the designer’s details
have been received, they may need to forward a copy of their portfolio to the Tenancy Fit-Out
Coordinator.
RETAIL DESIGN & FIT-OUT GUIDELINE | 10
MALL OVERVIEW
10 DESIGN STATEMENT
118 MALL embraces its unique setting and is legible as a destination in its own right. Incorporating a diverse
range of experiences over five levels, Merdeka 118 Mall provides an internally inspired retailing destination
offering a wide spectrum of convenience retail, luxury brands, fashion, accessories, home wares, electronics, din-
ing and entertainment destination in one centre, along with the potential use of Negara Stadium for exhibitions
and cultural activities.
Contemporary interior materials and clean, soft organic forms combine to give the visitor an exciting and
different experience in this new and exciting retail mall. Shaped in a curved triangulated form, each vortex node
provides a key anchor retail opportunity along with clear sight lines through every level of the building. The wide
malls and clear site lines provide easy circulation for shoppers and allows maximum exposure to
retailers.
Shopfront heights ranging between 2.8m and 5.6m allow tenants to express their brands effectively and with sig-
nificant graphic ‘punch’ within proposed design controls equal to international benchmark standards. The mall
architecture will complement the tenancies and provide a casual, relaxed environment for the public.
At strategic locations the mall is punctuated by a series of activity ‘nodes’. These nodes represent prints that
have focused activity, where there is significant vertical transport access providing an escalator transition
between retail levels and to car parking below. The mall also has major links that provide critical
connectivity between retail core, the promenade, MRT, 118 Tower and associated hotels. The nodes are critical to the
legibility of the circulation system and to the success of the permeability throughout the site. The nodes become
orientation devices as well as ordering devices, celebrated by hard and soft landscape features (casual
seating, shade structure, water feature or significant tree), or by public art (sculpture). The main east / west malls
through the centre focus views to the tower through the glazed roof which celebrates the iconic tower.
11 | RETAIL DESIGN & FIT-OUT GUIDELINE
STOREFRONT
Storefronts are to be of the highest calibre, expressing the
state-of-the-art quality and meeting or exceeding the very
best storefront examples.
Non-permissible materials: Laminates, emulsion / spray
paints, stickers, and untreated raw materials.
SIGNAGE
Well-executed signage is vital to the success of the overall
storefront design as well as a key component of the tenant
brand. Creative design and integration into the rest of the
storefront are required.
Signages are to be 3D cut-out and internally illuminated
and preferably installed in vertical.
DOOR CLOSURE
WINDOW GLAZING
All folding horizontal-type closures are to be fully
concealed and enclosed during trading hours.
Transparent surfaces of the storefront serve an important
design role to the storefront and interior by creating an
architectural display area. The use of glazing should be
creatively explored and carefully detailed.
RETAIL DESIGN & FIT-OUT GUIDELINE | 12
CEILING
The ceiling must exhibit three-dimensional features which
will complement the overall fit-out design and the height
should be maximized.
Lighting can greatly contribute to the design of the Tenant’s
store, emphasizing architectural forms, highlighting sig-
nage and adding colour and visual drama to walls and oth-
er design elements.
FLOORING
The flooring specified within your premise must be in
keeping with the overall concept of your store. The floor-
ing should be looked upon as part of the design concept
for the store.
Merchandise presentation must be well organized, easy to
shop, as well as highly creative and brand logical to entice
customers into tenant’s store.
WALLS
All walls within your tenancy must be finished with only
all natural; highest quality high-end materials such as
metals, stone, glass, and solid hardwoods will be allowed.
13 | RETAIL DESIGN & FIT-OUT GUIDELINE
13 THE TEAM
OUR TEAM TENANT
HEAD RETAIL DESIGN & FIT OUT RETAIL ARCHITECT/DESIGNER
Responsible for the overall approval for the fit-out Appointed by the tenant for completing the store
process from start to end concept and design
RETAIL DESIGN MANAGER (RDM) documentations
Responsible for the design review and design sub-
SUBMISSION ARCHITECT
mission of your fit-out work Appointed by the tenant to submit the Building
Plan submission and obtain the necessary permit/
RETAIL FIT OUT MANAGER (RFM)
Responsible for the technical review and coordi- approval from the
authority
nating the fit-out work at site
M&E MANAGER (MEM) GRAPHIC DESIGNER
Responsible for the M&E requirements and UBBL Appointed by the tenant to design the graphic ele-
compliance ments of the fit-out work
TENANCY COORDINATOR including signage, menu boards, logos.
Responsible for coordinating fit out work at site
and in accordance to the lease agreement M&E CONSULTANT
Appointed by the tenant to design the M&E re-
quirements according to the base building provi-
sions
STRUCTURAL CONSULTANT
Appointed by the tenant to design the structural
loading according to the base building provisions
RETAIL DESIGN & FIT-OUT GUIDELINE | 14
THE SCOPE
14OF WORK
This section sets out the summary of the Tenant’s and Landlord’s responsibilities and throughout the entire fit-out
works. Each Tenant is subject to its obligations to the Landlord under each of their respective Leases.
For further detailed responsibilities, please refer to the individual landlord & tenant work schedule attached to each
Tenant’s Lease executed with the Landlord.
Prior to the commencement of the fit-out works, each Tenant must ensure that its effects and maintains the
insurances as set out in their respective agreements. All applications for services and operating license by tenant.
COMPONENT WHO WHO WHO WHO WHO
DESIGN CONSTRUCTS PAYS OWNS MAINTAINS
Internal Shopfront Tenant Tenant
External Shopfront Tenant Tenant Tenant
Internal Fit-Out Tenant Tenant
MEP Tap Off Tenant Tenant Tenant
MEP Service Tenant Tenant
Reticulation Tenant Tenant Tenant
Landlord Landlord
Landlord Landlord Tenant
Tenant Tenant
Tenant Tenant Tenant
15 | RETAIL DESIGN & FIT-OUT GUIDELINE
DESIGN
EXPRESSION
Tenants are encouraged to exceed and not
simply replicate mall prototype storefronts.
High-quality materials, trendsetting design and
balanced composition shall be a high priority to
the Tenant. The concept for each tenancy will be
carefully reviewed, encouraged, and enforced by
the Retail Design and Fit out Team
The general design philosophy is to conceive
new stores and new storefronts with maximum
height and transparency using a refreshingly
new design approach, resulting in innovative,
state-of-the-art shopfront and signage design.
Tenants are encouraged to express their indi-
viduality and their brand identity through their
originality in shop concept and merchandising.
This Retail Design and Fit Out Manual is intend-
ed to work in conjunction with the architecture
and interior of the mall.
Please refer to this manual for important ten-
ancy specific details and design information. In
the event of a discrepancy between this manual,
the Tenancy Agreement shall take precedence.
Tenant, Tenant’s design professional, and/or
Tenant’s general contractor shall confirm the cri-
teria in question with the Retail Design and Fit
out Team before execution.
SHOPFRONT
16 DESIGN PHILOSOPHY - DNA
Your shopfront demonstrates individuality and character through a strong and creative concept,articulated and
3-dimensional with uncluttered layering, creative and bold colours, textures and contrasts, and attention given to
detailing. High quality, durable finishes and materials are used throughout.
Key Elements
YOUR SHOPFRONT DEMONSTRATES INDIVIDUALITY AND CHARACTER THROUGH A
STRONG AND CREATIVE CONCEPT, ARTICULATED AND 3-DIMENSIONAL WITH UNCLUT-
TERED LAYERING, CREATIVE AND BOLD COLOURS, TEXTURES AND CONTRASTS, AND
ATTENTION GIVEN TO DETAILING. HIGH QUALITY, DURABLE FINISHES AND MATERIALS
ARE USED THROUGHOUT.
Interesting, exciting, unique shopfront design creates a dynamic shopping environment that will attract
more customers to the mall. Tenants at Merdeka 118 are expected to create a dramatic, provocative and
innovative design for their shopfront, interior, visual merchandising and signage.
By using carefully selected materials, colour, effective lighting as well as sensitive detailing, fixtures and
graphics each shop will become sales promoting, functional and inviting retail establishment.
Each shopfront should reflect the merchandise display and at the same time should blend harmoniously
with its neighbouring shops.
The finished appearance of your shopfront will be a key factor in attracting customers to the shop and
in addition to contributing to the success of the mall.
It is expected attention to detail will be followed through in the design and this can only be achieved
with the involvement of a professional architect and designer.
17 | RETAIL DESIGN & FIT-OUT GUIDELINE
17
SHOPFRONT
DESIGN
CRITERIA
Tenants’ storefront design shall maximize the use of glazing and Where FHR cabinets are being integrated into the shopfront design,
will be subject to Landlord approval. Shopfronts will be required it is the tenant responsibility to ensure the statutory signage and
to exhibit a high degree of three-dimensional modelling. Flat shop- hardware complies with all relevant statutory codes. Where a sol-
fronts are not encouraged. Projections and recesses will be required id vertical element meets the mall bulkhead, you must allow for a
to define an entrance statement that will incorporate the overall 20mm shadow line between finishes.
imaginative detailing. Signage and bulkheads must be supported independently of the
Full height opaque areas of the storefront shall be minimal. A con- Landlord ceiling or any services and bulkheads. Importantly, the
stant height opaque sign band, that extends flat across the entire tenant must confirm the location of support structure prior to
storefront width, is not acceptable. Varied glazed show window commencing shop drawings. Structural Engineer Endorsement is
heights and/or projections should be incorporated. All storefront required to every entrance design.
glazing shall be tempered. But joint glazing gaps shall not exceed Point of Sales counters and any display fixtures must be set back, by
3/8”. Glazing clips shall be utilized for stability per manufacturers/ a minimum of 1000mm from the lease line.
structural recommendations. Silicone joints are not permitted.
Where glazing is installed to the shopfront, the sheet size is to be
maximized. All glazing channels should be fully recessed and con-
cealed, both vertically and horizontally, into the shopfront struc-
ture. Glazing to your shopfront must comply with UBBL require-
ments. Glazing fins will be required as the support as directed for
safety reason and UBBL requirements. The glazing fins must be fra-
meless with patch style fittings and recessed header brackets. Full
height fins will not be permitted.
Tenants and their appointed architect/designer are encouraged to
discuss specific design concepts for their shopfront with our Retail
Design and Fit out Team
19 | RETAIL DESIGN & FIT-OUT GUIDELINE
18 SHOPFRONT
DESIGN
EXAMPLE
RETAIL DESIGN & FIT-OUT GUIDELINE | 20
20 SHOPFRONT
DESIGN
EXAMPLE: TYPE A - SINGLE EXPRESSION
RETAIL DESIGN & FIT-OUT GUIDELINE | 22
21
SHOP
FRONT
DESIGN
EXAMPLE: TYPE B
EXTERNAL DOUBLE EXPRESSION
22 SHOPFRONT
DESIGN
EXAMPLE: TYPE C - INTERNAL DOUBLE EXPRESSION
23 SHOPFRONT
DESIGN
EXAMPLE: TYPE C - SINGLE EXPRESSION LGM
24
SHOP
FRONT
DESIGN
EXAMPLE: TYPE E - EXTERNAL
CURVE EXPRESSION
Storefront with curved line conditions is encouraged to maintain
the shop front line and integrate with the façade design.
Segmented glass is not allowed.
25
SHOP
FRONT
DESIGN
EXAMPLE: TYPE E - EXTERNAL
CURVE EXPRESSION
Curved storefront elevations are at 13’-0” A.F.F. on both levels
from Lower Ground Floor and Lower Ground Mezzanine Floor
of the mall.
26
SHOP
FRONT
DESIGN
EXAMPLE: TYPE G
CORNER EXPRESSION
Storefronts with corner conditions or side corridors are required to
extend their storefront finishes to meet with the Landlord’s finishes.
Corner return storefront walls do not have to meet the maximum
transparency as the common mall but, are still required to provide
appropriate storefront design which includes, high quality materials
following the main storefront design, creative finishes and minimal
window displays.
Smaller secondary signage as well as tenant branding are encouraged.
Refer to Tenancy Pack for specific
information and Tenant required treatment.
In Line or flatSHOPFRONT ZONE
27 INGO AND OUTGO
In area where allowed, tenants are permitted and in fact encouraged to construct shopfronts that project beyond their
lease line. The area occupied by the projection into the mall must not exceed the area of the compensating ingress
within the tenancy.
This control zone measures 600mm beyond the lease line and of identical distance into the tenancy and known as the
design control zone
Shopfront Line
There are four typical shopfront conditions
RETAIL DESIGN & FIT-OUT GUIDELINE | 32
Projection
Ingo
33 | RETAIL DESIGN & FIT-OUT GUIDELINE
Or combination
The ‘In Line’ condition features a traditional straight shopfront which runs in the same plane from floor to underside of the
bulkhead
The ‘Ingo’ shopfront condition encourages the definition of the shop entry point. The tenant shall finish the floor from the lease
line to the shopfront with the same floor finish as the adjoining mall or as approved by the management.
The ‘Projection’ shopfront occurs within the shopfront zone of the prescribed width. The shopfront shall only project into the
mall of equal plan area to the projection into the shop. When considering this form of shopfront, it is vital to inform the Retail
Design Manager from the outset in order to coordinate the intentions of the adjoining shops.
Fully open shopfronts will be discouraged where they do not exhibit any form or three-dimensional modelling. Bulkhead can
be sculptural in design and can project beyond the shopfront line and subject to the mall conditions.
RETAIL DESIGN & FIT-OUT GUIDELINE | 34
Finishes must be durable to withstand the impact of the mall 30 MATER
footfall and cleaning. Laminate, wallpaper and paint finishes
are not permitted at the shopfront. We encourage the use of
sustainable, innovative, textured and patterned materials on
the shopfront to be durable.
We encourage the use of sustainable, innovative, textured and
patterned materials on the shopfront as long as they are du-
rable and hard-wearing. Materials need to comply with the
relevant GBI code.
All storefront materials shall be high-quality, durable finishes
with minimal maintenance requirements. Artificial finishes,
faux products, or synthetic stone, brick, wood, etc. will be re-
viewed for application, durability, and authenticity. Storefront
and glazing graphics, film, and projection techniques shall be
clearly shown on Tenant’s drawings and are subject to Land-
lord’s approval.
The first 300mm above finished floor level (FFL) must be of
an impact resistant finish. It is your Fit-out Contractor’s re-
sponsibility to ensure the base building elements/structure are
not damaged when constructing the shopfront. Failure to do
so will result in the rectification works at your sole cost and
expense.
Other finishing materials that the Tenants architect/designer
may use are at the discretion of the management and will only
be allowed if deemed to be in the best interest of 118 Mall.
35 | RETAIL DESIGN & FIT-OUT GUIDELINE
RIAL The following suitable shopfront materials
1. Frameless shopfront glass and door.
2. Natural stone materials.
3. Ceramic and vitrified tiles.
4. Decorative glazing.
5. Unrendered brick work.
6. Brick, Stone, Marble, Granite, Hardwood, Wood Veneer
(commercial grade products for use in high-traffic areas)
7. Powder-Coated Metal or High-Tech Finishes.
8. Precast/GFRC/GFRG.
The following will not be permitted
1. Clear anodised aluminium box section glazing finish.
2. Brush painted finished shopfront.
3. Plaster, cork sheet vinyl, wallpaper, fabric or carpet.
4. Simulated materials such as imitation brick or marble,
wood grain laminates.
5. Solid faced roller shutter.
6. Screw snap caps or pop rivets.
7. Surface mounted fluorescent light fittings.
8. Plasterboard ceiling tiles in exposed grid ceiling.
9. Pegboard display system.
10. Exposed services except part of the overall design theme.
11. Plastic Laminates/Metal Laminates/Plastic Panels.
12. Mill Finish.
13. Aluminum Storefront/Curtain Wall Systems.
14. Metal Finishes, Anodized Aluminum, Mirror Finishes.
15. Field-Painted Metals.
16. Plexiglas or Plastics, Vinyl or Fabric Wall Coverings.
17. Soft Woods or Wood Veneers (except for commercial grade
products for use in high-traffic areas).
18. Lay-In Tile Entrance Ceilings (entry ceilings shall be hard
surface such as drywall throughout the Design Control
Zone).
19. Surface-Mounted Track Lighting in Entrances or Show
Windows (track shall be recessed)
20. Reinforced EIFS (Exterior Finish Systems) or Stucco
RETAIL DESIGN & FIT-OUT GUIDELINE | 36