Great Marketing & Tech Takeaways Brochure

GREAT
MARKETING &
TECHNOLOGY
TAKEAWAYS

The ultimate role of
our business is to best
support yours.

$ PHPEHU RI IUDQFKLVH V\VWHPV RI %++6 $I¿OLDWHV //&

SOCIAL MEDIA Local Real Estate
Sponsored
With over 3.2 billion social media users worldwide it’s no secret 2 bed, 1.1 bath for $287,000
that using social media can be extremely beneficial to your
business! Keep in touch with past and current clients, family, Just Listed
and friends. Easily reach thousands of people with the click of BERKSHIREHATHAWAYHS¬.¬¬COM
a button. Don’t know what to post? We can help! In our Social
Media folder in the Document Center, we have everything from Sample Ad
branded cover photos to holiday posts and more!

FACEBOOK OPEN HOUSE ADS

Facebook advertising is one of the most effective ways to reach your
target audience. During an Open House Spectacular weekend, any
agent holding an open house is eligible for a Facebook ad. Simply
enter the open house date and time into the MLS by Wednesday
at 5:00pm before the Open House Spectacular weekend and the
Marketing Department will automatically run your ad.

DYNAMIC REMARKETING

Dynamic remarketing advertising helps sell your listings! Berkshire
Hathaway HomeServices gives your sellers unbelievable
exposure! Homes follow buyers around the web when a user
stays on the page for at least 30 seconds. Remarketing ads
appear on top local and national sites, including: The Pittsburgh
Post-Gazette, WPXI, WTAE, Trib Live, Fox News, Cooking.com,
Forbes, The Washington Post, The New York Times, The Weather
Channel, Youtube, CNN, HGTV and more!

DIGITAL LISTING AD CAMPAIGN

When you list a home for sale it automatically gets a FREE listing
ad from Adwerx! The ad will be seen within a 15 mile radius of the
home on national websites, like New York Times, ESPN, YouTube,
CNN, Forbes, CBS, USA Today and more! We will target users
across the local web who may be potential buyers. Your clients will
also receive a report of the marketing activity on their home!

TEXT RIDER PROGRAM Text BHHS1719to 88500
for Instant Info and Pics
With the Text Rider program, a text code and number are placed
directly on the yard sign and when a prospective buyer texts Office Address
that code he/she will receive all of the home’s information and
photos, as well as the listing agent’s contact information! Plus,
the listing agent will instantly receive a text and email with the
interested passerby’s contact information.

MOBILE APP Jane Jane
Agent Agent
The Berkshire Hathaway HomeServices agent app is
personalized to you with your name and photo and includes Jane Agent Dear Resident,
all of your listings, as well as all other listings in the West Penn Since your home may be your most valuable asset,
and Ohio MLS. All leads generated through the app go to you North Hills Office you want to know everything about its value and
regardless of the listing agent. All agents are given a special 412-983-9493 x766 marketability. That is why I am happy to provide
text code and URL to download their own Agent App. you with this complimentary report on sales activity
412-343-4443 in your neighborhood during the last 12 months.
THE PREFERRED AGENT ONE APP
I will continue to send you an updated report to help
This app helps you create accurate buyer and seller closing you stay current on how changes in the real estate
costs sheets, compare multiple offers, and marketing via social market are specifically impacting your community
media. The costs sheets are so accurate because they receive and your home .
closing cost data from our ancillary service companies: West
Penn Financial Service Center Inc., Everest Settlement, People I hope you find this information useful, and as always,
First Financial and Commonwealth Suburban Title Agency, Inc. contact me if you have any real estate needs.

MAILING Sold in Last 12 Months Bedrooms Baths Sold Price

Call it old school… call it junk, but one thing that keeps producing www.ThePreferredRealty.com
results for our sales associates is mailing! As in direct mail. And *If you wish to be removed from my mailing list, please email me at [email protected]
we have you covered with several terrific options for sending
mail to your sphere, your farm and your past clients.

•Target Marketing
•Every Door Direct
•Trends Newsletter
•XpressDocs - Just Listed and Just Sold Post Cards

THE NEW NEIGHBOR PROGRAM

Our New Neighbor Program, in partnership with the Pittsburgh
Penguins®, allows you to offer exclusive discounts from area
businesses to your buyers and sellers. Share the program with
your existing customers, and/or use as a client follow-up tool
to add to your value proposition. Share the discounts with your
clients at www.penguinsnewneighbor.com.