Marketing Tools and Services Brochure - 2019 - PA-sm

BERKSHIRE HATHAWAY HOMESERVICES | THE PREFERRED REALTY

MARKETING
TOOLS AND SERVICES

MARKETING COMPANY ACHIEVEMENTS
TOOLS AND SERVICES

#1 #1

in Homes Sold in Homes Listed for Sale
WPML Sales Units 2019 WPML Listings Taken 2019

TOP 7 #1

Company in Berkshire Hathaway Independent Franchise
HomeServices Network 2019 in the BHHS Network

Real Trends 2019

Statistics based on WPML results from Jan 1, 2018 - Dec 31, 2019 sales, listings and listings sold for Northwood Realty Services and Berkshire Hathaway HomeServices The Preferred Realty combined

MARKETING OFFICE LOCATIONS
TOOLS AND SERVICES

WESTERN PENNSYLVANIA & EASTERN OHIO REAL ESTATE OFFICES

B 20

21

G F C 31 21
H AD 30
44
39
4
E 5

24

21 28 22 23
1619
45 20 3
48 35
26
15 25
4736
35 45
47

40

PENNSYLVANIA OFFICES OHIO OFFICES

Adams Township, PA 16046 Edgewood, PA 15218 Ligonier, PA 15658 Punxsutawney, PA 15767 Boardman, OH 44512
1. 550 Adams Shoppes 15. 101 East Swissvale Avenue 26. 115 South Market Street 39. 200 East Mahoning Street A. 1315 Boardman Canfield Road, Suite #9

Beaver, PA 15009 Fox Chapel, PA 15238 Mt. Lebanon, PA 15228 Rostraver, PA 15012 Cleveland, OH 44113
2. 1071 3rd Street 16. 1376 Freeport Road 27. 1679 Washington Road 40. 776 Rostraver Road B. 1935 West 25th Street

Blairsville, PA 15717 Greensburg, PA 15601 Murrysville, PA 15668 Sarver, PA 16055 Howland, OH 44484
3. 53 West Market Street 17. 4963 Route 30, Suite 101 28. 4488 William Penn Highway 41. 119 Mulone Drive C. 1985 Niles Cortland Road, SE
29. 4420 William Penn Highway
Butler, PA 16001 Greenville, PA 16125 Sewickley, PA 15143 Poland, OH 44514
4. 1629 North Main Street Ext. 18. 41 Hadley Road New Castle, PA 16105 42. 421 Broad Street D. 5 West McKinley Way
5. 100 Alameda Plaza 30. 1714 Wilmington Road
Grove City, PA 16127 Slippery Rock, PA 16057 Salem, OH 44460
California, PA 15417 19. 120-B South Broad Street New Wilmington, PA 16142 43. 251 Grove City Road E. 2789 East State Street, Suite 1
6. 236 California Road 31. 220 West Neshannock Avenue 44. 140 South Main Street, Suite A
Hampton, PA 15101 Stow, OH 44224
City of Pittsburgh, PA 15217 20. 4100 Route 8 North Hills, PA Somerset, PA 15501 F. 4936 Darrow Road
7. 1935 Murray Avenue 32. 9840 Old Perry Highway, 15090 45. 555 East Main Street
8. 5801 Forbes Avenue Hermitage, PA 16148 33. 9401 McKnight Road, 15237 Medina, OH 44256
21. 490 North Kerrwood Drive, Suite 202 Upper St. Clair, PA 15241 G. 3637 Medina Road, Suite 120
Cranberry Township, PA Penn Hills, PA 15235 46. 1797 North Highland Road
9. 730 Parkwood Drive, Suite 300, 16046 Indiana, PA 15701 34. 11722 Frankstown Road Wadsworth, OH 44281
10. 20206 Route 19, 16066 22. 200 South 7th Street Washington, PA 15301 H. 1392 High Street, Suite 105
Peters Township, PA 15317 47. 190 North Main Street
Commercial Johnstown, PA 15905 35. 4215 Washington Road
11. 490 North Kerrwood Drive, Suite 23. 1743 Goucher Street West/Airport, PA 15108
202, Hermitage, PA 16148 Pleasant Hills, PA 15236 48. 995 Beaver Grade Road, Suite C-1
12. 9840 Old Perry Highway, Kittanning, PA 16201 36. 5301 Clairton Blvd, Suite C 49. 1134 Thorn Run Road Ext.
Wexford, PA 15090 24. 107 Arch Street
13. 3820 Old William Penn Highway, Property Mgt/Rentals Office
Murrysville, PA 15668 Laurel Highlands, PA 15628 37. 9840 Old Perry Highway,
14. 9401 McKnight Road, 25. 3802 State Route 31, Suite 1 Wexford, PA 15090
Pittsburgh, PA 15237 38. 3820 Old William Penn Highway,
Murrysville, PA 15668

MARKETING NATIONAL NETWORK
TOOLS AND SERVICES

UNITED STATES #AGENTS: #OFFICES: EUROPE BERLIN, GERMANY ASIA DUBAI, UNITED ARAB EMIRATES
LONDON, ENGLAND
50N,E0AR0LY0+ 1,450+ MILAN, ITALY

UNITED GERMANY
KINGDOM

ITALY

UNITED ARAB EMIRATES

Last updated August 5, 2019

MARKETING LISTING PRESENTATION
TOOLS AND SERVICES

ONLINE MARKETING ADVANTAGE YOU ARE A KEY PLAYER
IN THE HOME SELLING TEAM
Website Listing Syndication
With over 90% of home searches beginning online, it is important No one has a more important role in the home selling process than you.
that our listings have a strong online presence. That’s why, we Here are some ways that your participation can contribute to a
expose our listings to over 40,000 national real estate websites. successful sale:
Additionally, we send our listings to nearly 100 international � • Maintain the property in ready-to-show condition.
websites, including Juwai – the largest Chinese international � • Ensure that the house is easily accessible to real estate professionals via a
property platform with over two million consumers. Our listing
syndication network is very sophisticated and ensures that we lock box and key.
provide the most robust data and fastest updates. No other � • Try to be flexible in the scheduling of showings.
brokerage provides such extensive exposure for homes! � • When you are not at home, let me know how you can be reached in case

Property Video Exposure an offer is received.
Online video consumption is rapidly growing and currently � • If approached directly by a buyer who is not represented by a real
accounts for nearly 75% of all global internet traffic. To ensure
that our listings are receiving maximum exposure, we create estate professional, please contact me. Do not allow them into the
professional property tours and distribute online via property unescorted.
social media, websites, email campaigns and more. � • Remove or lock up valuables, including jewelry, cash and
prescription medications.

Real Estate Services Proposal It is important for a property to make the best ADVANCED PROPERTY
possible impression to prospective buyers. MARKETING SYSTEM
Changing Trends - How did buyers first learn about the home they purchased The following can interfere with a buyer’s
appreciation of a property: Selling Your Home In Today’s Real Estate Market
Internet 2001 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Requires a Better Approach ASSESS
Real Estate Agent 8% 24% 29% 32% 36% 37% 40% 42% 43% 43$ 44% 51% 51% Exterior Phase 1: We begin with a
Yard Sign 48% 36% 34% 34% 36% 38% 35% 34% 33% 33% 33% 34% 34% • Clutter Our exclusive Five Step Advanced Property Marketing System was detailed assessment
Friend, Neighbor, or Relative 15% 15% 14% 15% 12% 11% 11% 10% 9% 9% 9% 8% 8% • Unmowed and unedged lawn created specifically for the current market conditions. This unique system of your local market,
Print 8% 8% 8% 7% 6% 6% 6% 6% 6% 6% 6% 4% 4% • Untrimmed hedges and shrubs was developed from the latest innovations in technology plus best your property, and
7% 5% 3% 3% 1% 1% 2% 1% 2% 1% 1% 1% 1% • Dead and dying plants practices in real estate marketing. This system is simply the most competitive properties to
• Grease or oil spots on the driveway effective property marketing solution available. uncover the unique value
NAR Profile of Home Buyers and Sellers �• Peeling paint of your property.
� • Anything that looks old or worn We also have a range of supporting tools and expert resources available
to support our sales associates. We are committed to continuously DESIGN
Interior improving the Advanced Property Marketing System so our clients have Phase 2: We bring the
• Worn carpets and drapes the most effective property marketing solutions. story of your property to
• Soiled windows, kitchen, baths life and design a winning
• Clutter Proven Results for Home Sales strategy to really make
• Pet and smoking odors Our Advanced Property Marketing System is the most effective your home stand out from
• Peeling paint, smudges or marks on walls approach to selling your home. Here’s why - not only do we make your the competition.
home stand out amongst the rest, we also strategically deliver it to active
Prepared Especially for: home buyers. This proactive approach helps your home receive more IMPLEMENT
Jane Smith views, more showings and, potentially, more offers. Phase 3: We implement
1234 MacIntosh Drive your custom marketing
plan across a wide variety
September 3, 2015 of the latest technologies
- online, in print, and
Prepared by: in person.
Jane Agent, Realtor®
Berkshire Hathaway HomeServices MEASURE
The Preferred Realty Phase 4: We carefully
20206 Route 19 measure online showings,
Cranberry Township, PA 16066 live showing feedback,
724-776-3686 Office market changes, and new
724-000-0000 Cell competition.
[email protected]
OPTIMIZE
Phase 5: As the market
changes, we will work
together to make
decisions to improve
the competitiveness
of your property.

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MARKETING PRE-LISTING DIGITAL
TOOLS AND SERVICES BRAND BOOK

ourv i s i o nvision QUALITY SALES TEAM

Our vision is to be the best-recognized and most highly respected Our award-winning agents use the latest technology available to connect home
homeownership services brand in the United States and worldwide. buyers and sellers, and help make their home dreams come true. As we continue
mission to be a leader in the marketplace, we are incredibly pleased to bring
this exceptional caliber of real estate service to communities
Our mission is to providOe suervviicseisoanndissutoppboert thaet rbeesuslt-irnetchoe gnized and most all around Western Pennsylvania.
fastest-growing and mosht ipgrhofliytarbelesapffeilciatteesdahndomageenotswinnethreshoipmse-ervices brand

in the United States and worldwide.

m i s s i o nour ALL YOUR NEEDS COVERED
To provide outstanding real estate services and information
through our professional sales and support team.

MORTGAGE SETTLEMENT

West Penn Financial Service Center Inc. is a full Everest Settlement makes the transfer of
service mortgage banker specializing in residential property as smooth, uncomplicated and timely
and refinance loans. West Penn Financial Service as possible.
Center Inc. offers a wide range of mortgage products,
including fixed and adjustable rate mortgages, jumbo
loans, Federal Housing Administration (FHA) Veterans
Affairs (VA) loans and renovation financing.

INSURANCE TRANSACTION MANAGEMENT

Everest Insurance, Inc. is a full service insurance TRANSACTION MANAGEMENT
company with highly qualified agents that have the
knowledge and expertise in providing your Transaction Management allows sales
insurance needs. professionals to save time, be more productive,
and to have their listing or transaction
professionally managed on their behalf. Sales
professionals and their clients have 24/7 access
to their digital files, complete with all contracts,
documents, property information and contact
information for all parties involved in the
transaction.

MARKETING PROPERTY BROCHURES
TOOLS AND SERVICES

123 WASHINGTON COURT | PITTSBURGH, PA

123 WASHINGTON COURT | PITTSBURGH, PA
123 WASHINGTON COURT | PITTSBURGH, PA

MARKETING FARMING CAMPAIGNS
TOOLS AND SERVICES
Direct mail campaigns designed, printed and mailed to specific communities
and neighborhoods.

“When people are making
the decision of the magnitude

of buying a house, it’s the

biggest decision a great many Fall
BACK
families will ever make. They One Hour on November 6th

want to know who they are

working with and we think

that the Berkshire Hathaway

name will tbheorseeapsseuorpilneg.”
to many of

--Warren Buffett,
Chairman and CEO
Berkshire Hathaway, Inc.

Curious about your home’s Local Expertise,
current value? Global Exposure

Thinking of selling your home?
Now is the time!

With more prospective buyers than homes for sale,
now is truly a great time to sell! Berkshire Hathaway
HomeServices The Preferred Realty’s team of real
estate professionals utilize local expertise coupled with
global marketing strategies to ensure buyers from all
around the world see your home.

Exposing your home to buyers around the world.

MARKETING VIRTUAL TOURS &
TOOLS AND SERVICES INTERACTIVE AERIAL TOURS

These interactive aerial panorama tours offer a better solution to virtual tours
and drone footage by allowing the consumer to immerse themselves into the
property, neighborhood and the community with a spectacular perspective.

MARKETING MCMEAANRRTKKEEERTTIINNGG RREESSOOUURRCCEECENTER

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TOOLS AND SERVICES

MARKETING DIGITAL NEWSLETTERS &
TOOLS AND SERVICES EMAIL CAMPAIGNS

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Our cutting edge technology allows you to track and monitor the results of
your marketing campaigns.

The cutting edge technology allows you to monitor interest and interaction through
tracking reports.

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TOOLS AND SERVICES DIGITAL ADVERTISING

MOBILE ADVERTISINGWith Dynamic Digital ads, specific
property ads are displayed on websites
visited by home shoppers who viewed
that listing.

“89% of new home shoppers use
mobile at the onset and throughout
their search for information on listings”

ONOLNILNI NEE AADDVVEERRT ITSII NSGING

Listed at $250,000 Learn More

Digital Ads appear on sites like these.
Digital Ads appear on sites like these.

MARKETING DIGITAL ADS ON EVERY
TOOLS AND SERVICES NEW LISTING!

When you list homes with Berkshire Hathaway HomeServices

The Preferred Realty you might just see your l i s t i n g s o n y o u r f a v o r i t eAdwerx is a preferred supplier of Berkshire Hathaway HomeServices.
national websites!

Home will be broadcast across the web on sites like:  

• New York Times  [Missing Info] Add your seller so they see their ad when browsing the web.*
• ESPN Add your client's email
• YouTube
• CNN f*a Yvooruarb clya mtop saeigenin wg iltlh reuinr  aads  opnla Fnanceedb woiothko aunt dth tihse i nwfoe,b b. ut 94% of sellers respond
• Forbes
• CBS aYboouur ta odnse f obru 8s6in5e2s Ws  d2a6yt.h St ­ 2019­05­06 will start running in
• USA Today
Web Ad

Facebook Ad

We will target users across the local web who may be Local Real Estate
potential buyers. This includes people who have searched Sponsored
for homes, used mortgage calculators, searched for moving 2 bed, 1.1 bath for $287,000
companies and other home buyer behaviors on the web.

Yo u r c l i e n t s w i l l a l s o r e c e i v e a d a i l y r e p o r t o f t h e Just Listed
marketing activity on your home! BERKSHIREHATHAWAYHS .  COM

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  Local Real Estate  
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MARKETING SELLER’S ADVANTAGE
TOOLS AND SERVICES
Stay in touch and keep your client informed by using the
Seller’s Advantage program.

MARKETING KEEP IN-TOUCH DIRECT MAIL
TOOLS AND SERVICES
Stay in touch with your clients with direct mail created specifically to the
market place.

MARKETING BUYERS & SELLERS GUIDES
TOOLS AND SERVICES

Technology solutions that put buyers in Home Selling Advantage
the driver’s seat...
When people are considering buying a home, there is Guarantee of Service • Online Seller Advantage • Virtual Tours
no more important word than trust when it comes to Comparative Market Analysis • Text Messaging
describing their relationship with real estate professionals.
Trust in the professional and trust in the company. Listing Syndication • Online Exposure • Relocation guide

Berkshire Hathaway HomeServices Technology solutions that put buyers in
The Preferred Realty continues the driver’s seat...
to be a leader in real estate When people are considering buying a home, there is
because consumers have no more important word than trust when it comes to
confidence in us. We have always describing their relationship with real estate professionals.
embraced state-of-the-art technology Trust in the professional and trust in the company.
tools, and the marketing success they
can bring to our home buyers and Berkshire Hathaway HomeServices
sellers. We are committed to The Preferred Realty continues
top-notch customer service by to be a leader in real estate
agents with Quality Service Certified because consumers have
training and a vast array of technically confidence in us. We have always
advanced marketing programs and embraced state-of-the-art technology
services to help buyers obtain their tools, and the marketing success they
dream home. can bring to our home buyers and
sellers. We are committed to
800-860-SOLD top-notch customer service by
www.ThePreferredRealty.com agents with Quality Service Certified
training and a vast array of technically
©2017 BHH Affiliates, LLC. An independently owned and operated franchise of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and Berkshire advanced marketing programs and
Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified services to help buyers obtain their
dream home.
or guaranteed. If your home is currently listed with a Broker, this is not a solicitation.

Home Search Advantage

Pre-approval • Custom Home Search • Mobile App • Virtual Tours
Text Messaging • Neighborhood Information • Local Market Data

800-860-SOLD
www.ThePreferredRealty.com

©2017 BHH Affiliates, LLC. An independently owned and operated franchise of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and Berkshire
Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified

or guaranteed. If your home is currently listed with a Broker, this is not a solicitation.

MARKETING STAGING YOUR HOME
TOOLS AND SERVICES BROCHURE

Giving guidance to sellers to help acheive the results they’re looking for.

MAKE SURE EVERYTHING IS IN GOOD REPAIR

To buyers, evidence of needed repairs suggests your home hasn’t been well
maintained. It’s important that buyers feel confident in the functionality of your
home. Repairs are generally viewed as potentially costly hassles that diminish the
excitement of transitioning to a new residence.

Make any needed repairs to appliances, dry wall, with patio furniture in the warm months and keep
floors, etc…before putting your house on the market. them free of snow in the winter—this way buyers are
Buyers will appreciate your proactive approach, encouraged to walk out and take in the views.
which can sometimes help in the negotiation
process. Garages are often the last place given attention by
sellers, and this is a major mistake. These spaces
If your home has patios and decks, make sure they should be well-organized.
are inviting outdoor gathering areas. Arrange them

All of these little steps help ensure that your home gets the attention it deserves. By
giving attention to your spaces, you increase a buyer’s ability to fall in love with same
home you did.

STAGING YOUR HOME

MARKETING LUXURY COLLECTION
TOOLS AND SERVICES PROGRAM

Multi-Channel Marketing Options

MARKETING LUXURY COLLECTION
TOOLS AND SERVICES PROGRAM

85,000 magazines distributed strategically throughout Western Pennsylvania

MARKETING NEIGHBORHOOD REPORTS
TOOLS AND SERVICES
Specific micro-market reports for agents to send to their clients

Jane Agent Dear Resident, As a homeowner, you know the local real estate market FREE HOME MARKET ANALYSIS COUPON
Since your home may be your most valuable asset, can have a direct impact on your property value. Your home may be worth
North Hills Office you want to know everything about its value and That is why we have developed a clear and concise more than you think!
412-983-9493 x766 marketability. That is why I am happy to provide way for you to stay informed about neighborhood To redeem this coupon and find out
you with this complimentary report on sales activity changes-and how they affect you. what your home is worth in today’s
412-343-4443 in your neighborhood during the last 12 months. Rest assured, as the “preferred” real estate company market, please call or email me today.
I will continue to send you an updated report to help in the Pittsburgh area, we know not only the real estate
you stay current on how changes in the real estate industry, but your neighborhood as well. We have the ©2018 BHH Affiliates, LLC. An independently owned and operated franchise of BHH Affiliates, LLC. Berkshire Hathaway
market are specifically impacting your community vision and commitment to keep you informed and HomeServices and Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America,
and your home . alert in the marketplace. It’s just one more reason
I hope you find this information useful, and as always, your neighbors are choosing Berkshire Hathaway Inc.® Equal Housing Opportunity. Information not verified or guaranteed.
contact me if you have any real estate needs. HomeServices The Preferred Realty.

Sold in Last 12 Months Bedrooms Baths Sold Price

www.ThePreferredRealty.com Open to see what’s happening
SOLD with real estate in your neighborhood
*If you wish to be removed from my mailing list, please email me at [email protected]

MARKETING COMMUNITY VIDEOS
TOOLS AND SERVICES
Helping people find the right community and neighborhoods

Adams Township Allegheny County Aspinwall Beaver Bethal Park Brighton Township
Coraopolis
Butler Carnegie Center Township Franklin Park Center Township Dormont

Economy Forest Hills Fox Chapel Latrobe Gibsonia Greensburg
Moon Township
Hampton Township Hopewell Township Jeanette Laurel Highlands Lawrenceville
Point Breeze
Ligonier McCandless Monroeville Shadyside Mt. Lebanon Murrysville

Oakmont O’Hara Township Peters Township Upper St. Clair Regent Square Robinson Township

Ross Township Rostraver & Belle Vernon Sewickley Shaler Township Slippery Rock

South Fayette South Side Squirrel Hill Whitehall

MARKETING COMPANY AND AGENT
TOOLS AND SERVICES WEBSITES

JUWAI.COM
TARGETED REACH WITH EXCLUSIVE AUDIENCES
MARKETING GLOBAL
TOOLS AND SERVICES S T R I D E SIn the past few years, Chinese buyers have started to make their presence known on the global property
market, purchasing properties from luxurious trophy estates and vineyards, to more modest condominiums

and investment homes. For many Chinese buyers, global property investment is an emerging opportunity

B e r k s h i r e H a t h a w a y H o m e S e r v i cwehisch usnititl ereceinstlyawatstoruat ocf treianchg. g l o b a l a t t e n t i o n .

Berkshire Hathaway HomeServices understands the importance of presenting your property to this market
Through our relationship with Juwai.com, your property will be placed on the #1 Chinese international
property portal, which attracts more than 2 million Chinese consumers each month. This portal places your
property in front of an exclusive audience of high-net-worth Chinese buyers looking to invest overseas.

MARKETING MOBILE APP - BRANDED TO YOU
TOOLS AND SERVICES
Full IDX home search app branded with your name and contact information.
Allows buyers to view listings based on their real time GPS location.
It facilitates the search process and ensures that active buyers will be
exposed to your listings.
Works with all mobile device types and can be viewed anywhere.
Additional property and community information can be accessed, and the app
allows buyers to inform their agent of any good fits instantaneously.
Can be easily shared with contacts and clients via email, text, and social media.

Jane Jane
Agent Agent

MARKETING FIND BUYERS
TOOLS AND SERVICES
CAPTURE SELLER LEADS
Turn your existing website into a seller lead machine by showing homeowners
the real-time demand for their property.

WIN MORE LISTINGS
Dominate listing presentations by showing homeowners that you already have
qualified buyers for their property.

CLOSE MORE SIDES
Intelligently match more buyers to your listings internally, even before they hit
the market.

MARKETING THE PREFERRED AGENT ONE APP
TOOLS AND SERVICES
This app helps agents create accurate buyer and selling closing costs sheets,
compare multiple offers, and market via social media. The costs sheets are
so accurate because they receive closing cost data from our ancillary service
companies: West Penn Financial, Everest Settlement, People First Financial and
Commonwealth Suburban Title Agency.

MARKETING LISTEN360
TOOLS AND SERVICES
Reviews have never been more important than now! Listen360 helps you
gain more reviews and feedback from your clients. Plus, your top reviews are
featured online!

Jane Agent
1234 Main Street
Pittsburgh, PA 15237
Office: 123-456-7890
Cell: 123-456-7890
Visit Website

Client Testimonials
September 20, 2018 - Rated 10 out of 10 by Steve

What do you like about my service?
During the course of our sale Jane Agent was the ultimate professional. She kept us well informed at
every phase. She answered any questions we had in a very timely fashion.

September 14, 2018 - Rated 10 out of 10 by John

What do you like about my service?
Jane was great to work with and she really knew what she was doing. It was a pleasure working with her
and she was very helpful answering my many home buying questions. I would highly recommend!

August 7, 2018 - Rated 10 out of 10 by Gina

What do you like about my service?
Everytime I had a concern, she was right there. With past agents, It felt like I had to do the work, but Jane
was constantly updating and telling me about new houses on the market. I would not have found my new
home without her!
1 2 Next >>

MARKETING TECH TRAINERS
TOOLS AND SERVICES
Our team of professional technology trainers are available in-person in your
office! Whenever you need help or have a question they are there to assist
you. Our tech trainers are regularly trained on the latest real estate, marketing
and technology programs so that they can provide you with the best service.

MARKETING SOCIAL MEDIA
TOOLS AND SERVICES
We command a robust presence on all major social platforms including
F a c e b o o k , G o o g l e + , I n s t a g r a m , L i n k e d I n , Tw i t t e r, a n d Yo uTu b e .

Approximately 15,000 followers and a weekly reach of nearly 200,000!
We place Facebook ads on all Open Houses!

MARKETING U S E R F R I E N D LY W E B S I T E
TOOLS AND SERVICES
Our website gets nearly 5 million page views!*

*per year

MARKETING COMPREHENSIVE ADVERTISING
TOOLS AND SERVICES

MARKETING AGENT & PROPERTY EXPOSURE
TOOLS AND SERVICES
Reaches an average of 10,000 people with 5,000 views a week on Facebook

Agent Bio Video Video Extra Weekly - Property Tour

In today’s world, video marketing can set you apart. Impress sellers with a professional video tour of your listing!
This professionally created bio video is just the way to do it!
What you’ll get:
What you’ll get: • High-quality tour of your listing
• Professional script editing • Professional editing with branding
• On-screen coaching and music
• High-quality video • Targeted Facebook ad
• Professional editing with branding • Featured Video on BHHS
and music The Preferred Realty’s Facebook Page*
• Branded video webpage • Branded video webpage
• Video will be uploaded to your • Video will be uploaded to your
REsource Center REsource Center
• Guidance on how to utilize the video
in your marketing plan $125 Introductory Price

$125 Introductory Price Name _______________________________ Office ____________________ Phone _____________________
Property Address ___________________________________________________________________________
Name _______________________________ Office ____________________ Phone _____________________ City ___________________________________________________ State _____________ Zip _____________
Property Address ___________________________________________________________________________ ☐ Add video to property details page as “Featured Video”
City ___________________________________________________ State _____________ Zip _____________
Facebook Ad Targeting
Payment Method: ☐ Marketing Credits ☐ Check ☐ Cash ☐ Credit Card on File Your ad will target Facebook users within a 15 mile radius.
Add additional budget to Facebook spend (optional):
Return this completed form to [email protected] and send payment to ☐ No ☐ Yes - Check Amount: ☐ $10 ☐ $25 ☐ $50 ☐ $_____
the Marketing Department at 9840 Old Perry Highway, Wexford, PA 15090.
Payment Method: ☐ Marketing Credits ☐ Check ☐ Cash ☐ Credit Card on File
We will then contact you to schedule the tour.
Return this completed form to [email protected] and send payment to
the Marketing Department at 9840 Old Perry Highway, Wexford, PA 15090.

We will then contact you to schedule the tour.

©2019 BHH Affiliates, LLC. An independently owned and operated franchise of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.® ©2019 BHH Affiliates, LLC. An independently owned and operated franchise of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.®
Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not a solicitation. Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not a solicitation.

MARKETING AGENT & PROPERTY EXPOSURE
TOOLS AND SERVICES
Reaches an average of 20,000 views per week on the Berkshire Hathaway
HomeServices The Preferred Realty’s homepage.

We give your listing MORE EXPOSURE!

We will present your listing as
Berkshire Hathaway HomeServices The Preferred Realty’s Internet

Featured House of the Week!

Featured House of the Week Benefits:

• Outstanding exposure for your listing at a great price - approximately
20,000 views per week!
• Multiple houses are highlighted weekly and are featured on the
home page on a rotating basis
• “Featured House of the Week” will be selected on a first-come, first
serve basis - so do not delay your entry!

Yes! Make My Listing House of the Week!

What a Bargain! Only $20!

Name: ___________________________________________________________________________________

Office: ___________________________ Phone: __________________ MLS#: _________________________

Price: ______________ Listing Address: ________________________________________________________

Attach your payment and return this form to: Deb Arrisher
9401 McKnight Road
Pittsburgh, PA 15237

MARKETING MEDIA CALENDAR
TOOLS AND SERVICES

2019 MARKETING & MEDIA PLAN

DIGITAL MEDIA JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

Facebook
YouTube
Hulu / Roku (OTT)
Online Video
SEM / SEO
Podcasts

PRINT MEDIA

Wall Street Journal (Mansion section)
Mansion Global Magazine
Unique Homes
Unique Homes - China
Unique Homes - Taiwan
Prestige Magazine
duPont Registry

LISTING SYNDICATION

berkshirehathawayhs.com
zillow.com
trulia.com
wsj.com
europe.wsj.com
asia.wsj.com
mansionglobal.com
Mansion Global WeChat Channel
juwai.com
propertylistings.ft.com

(Financial Times, London)

PUBLIC RELATIONS

INDUSTRY EVENTS

NAREB National Convention
NAHREP National Convention
NAGLREP National Conference
AREAA National Convention
NAR Conference & Expo

Lighter Flight = * Subject to change.

MARKETING NATIONAL VIDEO SPOTS
TOOLS AND SERVICES

MARKETING FEATURE YOUR LISTING ON OUR
TOOLS AND SERVICES GUIDE TO HOMES TV SHOW

Looking for extra exposure on your listing? Have it featured on our TV Show,
Guide to Homes, which airs on Sundays at 11:30am on WPXI - Channel 11.

HOGuiMde tEo S

MARKETING LOCAL TV COMMERCIAL
TOOLS AND SERVICES

See us in over 800 spots on cable channels! Including...

MARKETING NATIONAL MILESTONES
TOOLS AND SERVICES

15 12 10 8 65

2207 Berkshire Hathaway HomeServices Brand Ranks #BB4AA RR RR OO NN ’’ SS
in Barron’s Magazine Most Respected Brands

The Most RespecteTdopAm10e0rLicisat!n Companies

Three tech leaders claimed top honors in this year’s exclusive ranking, representing a generational shift of sorts. Wells Fargo fell
survey of professional money managers, who say business ethics are playing a growing role in investment decision-making.

RANK Mean Highly Respect Don’t RANK
2017 ’16 Company / Ticker Score Respect Respect Somewhat Respect 2017 ’16 Company

1. 9. Alphabet / GOOGL 4.05 62% 25% 11% 0% 51. 17. Bristol-M
2. 3. Apple / AAPL 52. N.R. Danaher
CBYMLEYALAGLCNEOKNWTA 3. 4. Amazon.com / AMZN 4.04 61 29 6 2 53. N.R. Accentur
4. 2. Berkshire Hathaway / BRK.A 54. N.R. American
5. 14. Microsoft / MSFT 3.88 59 27 12 2 55. N.R. Texas Ins
6. N.R. Costco Wholesale / COST 56. N.R. Priceline
7. 1. Johnson & Johnson / JNJ 3.85 55 30 12 1 57. 36. Gilead Sc
8. 10. Home Depot / HD 58. 21. CVS Hea
9. 7. 3M / MMM 3.65 44 45 8 2
10. 6. Walt Disney / DIS 59. 40. Pfizer / P
11. N.R. United Parcel Service / UPS 3.60 46 35 13 2
12. 22. Visa / V 60. N.R. Salesforc
13. 8. Boeing / BA 3.48 38 46 13 1 61. 48. U.S. Ban
14. N.R. Lowe’s / LOW 62. N.R. Nvidia / N
15. N.R. Netflix / NFLX 3.45 36 46 13 1 63. N.R. American
16. N.R. Charles Schwab / SCHW 64. N.R. Dow Che
17. 18. Mastercard / MA 3.43 33 51 13 0 65. 55. AbbVie /
18. 49. McDonald’s / MCD 66. 34. Coca-Col
19. N.R. BlackRock / BLK 3.39 38 40 16 2 67. 57. Qualcom
20. 13. Honeywell International / HON 68. 39. General E
3.24 32 46 15 3 69. 52. Allergan
Top 2121. 20. Intel / INTC 70. 56. Chevron
3.16 27 54 15 2 71. N.R. Mondelez
22. 5. Nike / NKE 72. N.R. Monsant
23. 28. PepsiCo / PEP 3.11 28 48 19 2 73. N.R. ConocoP
24. 11. Starbucks / SBUX 74. N.R. Goldman
25. N.R. Colgate-Palmolive / CL 3.10 21 55 15 1 75. N.R. NextEra
76. 58. Oracle / O
26. N.RL. aAdrogbeeSsysttemBsr/oADkBeE r in 3.10 28 46 18 3 77. N.R. Broadcom
78. N.R. PNC Fina
27. N.R. Chubb / CB 3.08 27 46 18 3 79. 69. Wal-Mart
28. 30. Cisco Systems / CSCO 80. N.R. EOG Reso
29. N.R. PayPal Holdings / PYPL 3.07 22 56 15 2 81. N.R. Duke Ene
30. 24. Amgen / AMGN 82. 81. UnitedHe
31. 15. Merck / MRK 3.06 20 60 17 0 83. 63. IBM / IBM
32. N.R. Thermo Fisher Scientific / TMO 84. N.R. MetLife /
33. 19. United Technologies / UTX 3.04 26 49 17 4 85. N.R. Time Wa
34. N.R. Lockheed Martin / LMT 86. 72. Verizon C
35. N.R. Caterpillar / CAT 3.02 19 56 18 0 87. N.R. Simon Pr
36. 42. JPMorgan Chase / JPM
37. 27. Eli Lilly / LLY #103.02 20 59 15 2
50 21 1
2.98 22 55 14 4
2.96 21 32 20 8
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2.79 17 55 20 4

2.78 18 52 25 2

2.78 16 46 24 1

2.77 15 54 24 1

2.77 15 53 22 2

2.75 17 51 20 4

2.74 24 42 26 5

2.73 12 56 22 1

MARKETING RELOCATION
TOOLS AND SERVICES

Helping Buyers Move to Pittsburgh

Berkshire Hathaway HomeServices The Preferred Realty offers a full-
service, nationally recognized relocation department that assists families and
professionals moving to Pittsburgh. Our services include relocation counseling,
home purchase guidance, area orientation, neighborhood tours and assistance
with the loan process.

A sampling of Our Past Clients

• Air Liquide • Eastman Kodak • Kraft • Range Resources
• Alcoa, Inc. • Eaton • Lowes • Rice Drilling
• Allegheny Eneergy, Inc. • Elsai • Matthews International • Schlumbergere
• Allstate Insurance • EOG Resources • Medrad, Inc. • Seneca Resources
• American Eagle • Equitable Resources • Metso Mineral • Shell Oil
• Atlas Energy • Exco Energy • Michael Baker • SmithKline Beecham
• B.F. Goodrich • Exxon Energy • Mine Safety
• Calgon Carbon Corporation • Federal Bureau of • Norfolk Southern Consumer Healthcare
• Cameron • Nova Chemicals • Solar Turbines
• Carnegie Mellon University Investigations • Peoples Gas • Sony Chemicals Corp.
• Chevron • FedEX Ground • Pepsi Bottling • Sunoco
• Chubb Insurance Company • Ferro Corp. • Petroleum • Talisman Energy, USA
• Citizens Financial • First Energy • Pfizer • The Bank of New York Mellon
• Coca-Cola • Fisher Scientific • Pittsburgh Human Resources • United States Armed Forces
• Conrail • Ford Motor Company • United States Secret Service
• CONSOL Energy, Inc. • Gardner Denver Association • United States Steel Corp.
• Del Monte, Inc. • Giant Eagle • Phillips • University of Pittsburgh
• Dept. of Justice • GMAC • PNC Financial Services, Inc. • UPMC
• Dick Corporation • H.J. Heinz, Co. • PPG Industries, Inc. • Walmart
• Dick’s Sporting Goods • Haliburton • Prax Air • Weir Mining
• Direct Energy • IBM • Prestion Oil Field • Western Oil
• Dutch Royal Shale • Kellogg • Pricewaterhousecoopers • Western Solutions
• Dyno Nobel • Kennametal, Inc. • Prudential Securities • Westinghouse
• East Resources • Ketchum • Pure Energy
• Koppers, Inc. • RAND Corporation

MARKETING NEW COMMUNITY
TOOLS AND SERVICES DEVELOPMENTS

Leading new construction division with over 25 current developments

ugustaa n d o v e r 2 5 0 p a s t d e v e l o p m e n t s

Acropolis Heights

ugusta WHITE PINES
ugusta
Call it home!

WAKEFIELD
ESTATES

WAKEFIELD
ESTATES

Seven Oaks

MARKETING COMMERCIAL &
TOOLS AND SERVICES PROPERTY MANGEMENT

Commercial Division Property Management

3820 Old William Penn Highway • Murrysville, PA 15668-1850 3820 Old William Penn Highway • Murrysville, PA 15668-1850
724.733.7100 • 412.367.4747 724.733.7100 • 412.367.4747

www.bhhspreferredpropertymgt.com www.bhhspreferredpropertymgt.com

©2015 BHH Affiliates, LLC. An independently owned and operated franchise of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and Berkshire Hathaway HomeServices symbol are registered service ©2016 BHH Affiliates, LLC. An independently owned and operated franchise of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and Berkshire Hathaway HomeServices symbol are registered service
marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not a solicitation. marks of HomeServices of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not a solicitation.

MARKETING CAREER DEVELOPMENT
TOOLS AND SERVICES
Helping agents increase their production, from the very beginning of their career through
their many years in real estate, via offerings in education, mentoring and coaching programs.

CAREER DEVELOPMENT

PATHWAYS PATHWAYS PATHWAYS PATHWAYS PATHWAYS
TO SUCCESS TO MENTORING TO COACHING
TO ADVANCEMENT TO COMMERCIAL
A group of 32 “hands-on” Part of our CORE program Perfect for the agent
classes designed for either a Newly designed classes Classes designed for those where a new agent is looking for ways to
newly licensed agent or for an each month, focusing agents wishing to learn increase their production
experienced agent looking for on advanced topics, more about Commercial paired up an experienced through an accountability
specifically for the Real Estate. agent to assist with their
a refresher of material. experienced agent. first three transactions program.
and provide shadowing

opportunities.

TODD SCOTT
VAN HORN GRAHAM

Vice President of Director,
Career Development Training

MARKETING TRANSACTION MANAGEMENT
TOOLS AND SERVICES

Secure, password-protected online access to all your real estate transaction
documents and information.

Transaction Management Transaction Management allows you to view the
documents, contact information, and important
Services details of your transaction file, wherever and
whenever you choose. All documents and
information are uploaded and updated throughout
the transaction and made available to you.

HOW TRANSACTION MANAGEMENT
SERVICES BENEFITS YOU:

• Secure, password protected file access
• View, print and email documents
• Access contact information to all parties involved in the

transaction
• Monitor important tasks and time frames
• Archived file access for seven years
• Enables your sales professional to more efficiently manage

the details of your transaction
• Offers checks and balances that allow for a thorough

transaction
• Provides limited access to each important service provider of

your transaction in order to share and verify the documents
and information they need to provide streamlined service

©2018 BHH Affiliates, LLC. An independently owned and operated franchise of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of
America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not a solicitation.

M A R K E T IM A R K E T ITO O L S A N D S E RV I C E S NN GG SDDYOOSCCTUUESMSIIGGNN PPAAPPEERRLLEESSSS SYSTEM

TOOLS AND SERVICES

MARKETING OFFICE CARAVANS
TOOLS AND SERVICES

MARKETING SEE YOURSELF IN CABERNET!
TOOLS AND SERVICES

Toll Free (800) 860-7653 | www.ThePreferredRealty.com Rev 2019-09

©2019 BHH Affiliates, LLC. An independently owned and operated franchise of BHH Affiliates, LLC. Berkshire Hathaway HomeServices and Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices
of America, Inc.® Equal Housing Opportunity. Information not verified or guaranteed. If your home is currently listed with a Broker, this is not a solicitation.