TASK 01_PDF_AFIQAH AMIRAH BINTI OTHMAN

SESSION 1: 2021/2022
COURSE:PROLOGUE TO GRAPHIC DESIGN

CODE: DVG 10022
STUDENT NAME: AFIQAH AMIRAH BINTI OTHMAN

REGISTRATION NUMBER: 09DRG21F1017
LECTURER NAME: MADAM NURULKUSUMA BINTI ADNAN

SUBMISSION DATE: 4 OCTOBER 2021

contents

q What is graphic design

q 6 Disciplines in graphic design:

I. Typography design
II. Corporate identity design
III. Advertising design
IV. Illustration design
V. Packaging design
VI. Digital media

What is
graphic
design

• Graphic design is a craft where professionals
create visual content to communicate messages.

• By applying visual hierarchy and page layout
techniques, designers use typography and pictures
to meet users’ specific needs and focus on the
logic of displaying elements in interactive designs,
to optimize the user experience.

Typography Design

ØTypography is the art and technique of arranging
type to make written language legible, readable and
appealing when displayed.

ØThe arrangement of type involves selecting
• typefaces
• point sizes
• line lengths
• line-spacing
• letter-spacing
• adjusting the space between pairs of letters

Example Of Typography Design









Corporate Identity Design

ØCorporate Identity is an identity that
distinguishes one company from another, and
can serve as an attraction.

ØFour elements of corporate identity
• Logo
• Typeface
• Imagery
• Style guidelines

Example Of Corporate Identity Design























Advertising Design

ØThe intersection of marketing and design. It refers to the
visual artwork created specifically for advertisements.

ØTypes of Advertising Design:
• Video and Commercial Ads
• Display Advertisements
• Social Media Ads
• Direct Mail
• Outdoor Ads
• Email Marketing
• Event Advertising
• Newspaper and Magazine Ads

Example Of Advertising Design

















Illustration Design

• An illustration is a decoration, interpretation or
visual explanation of a text, concept or process
designed for integration in print

Example Of Illustration Design

















Packaging Design

ØPackaging design is the connection of form,
structure, materials, color, imagery, typography,
and regulatory information with ancillary
design elements to make a product suitable for
marketing.

Example Of Packaging Design