4/18/2019 SEO -PETER KENT 2018 - Evernote Web
SEO BY PETER KENT
SEO STARTS FAR BEFORE MAKING A WEBSITE
TLS ( TRANSFER LAYER SOCKET)
ANYTHING IN THE WEBSITE CAN BE CHANGED , BUT IT IS ALWAYS IDEAL TO MAKE IT WRIGHT AT
THE FIRST STEP , RATHER THAN FIX IT LATER.
DEPENDING ON THE BRANDING DOMAIN NAME CAN BE
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba0… 1/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
GET A RELIABLE HOSTING PLAN ( COMPANY)
TO CHECK THE HOSTING COMPANY GO TO --> NETCRAFT.COM
IF YOU ALREADY HAVE A WEBSITE CHECK ;
UPTIME
Links from: Choosing the Right Host
Section 3, Lecture 17
Netcraft
Pingdom
Uptrends
Links from: Why You Need TLS and a
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba0… 2/57
Links from: Why You Need TLS and a4/18/2019
SEO -PETER KENT 2018 - Evernote Web
Mobile-Ready Site Tuesday, June 2, 2015
Section 3, Lecture 21
Google Webmaster Blog: HTTPS as a Ranking Signal
Google Information on Mobile Friendly Sites
Google's Mobile Friendly Test Tool
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba0… 3/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba0… 4/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba0… 5/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba0… 6/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba0… 7/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba0… 8/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba0… 9/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 10/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 11/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
A canonical tag (aka "rel canonical") is a way of telling search engines that a specific URL
represents the master copy of a page. Using the canonical tagprevents problems caused by
identical or "duplicate" content appearing on multiple URLs.
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 12/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 13/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 14/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 15/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 16/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
HOW TO USE MARKUP TO SUBMIT INFORMATION TO KNOWLEDGE GRAPH
KNOWLEDGE GRAPH IS TO DISPLAY INFORMATION IN GOOGLE .
GOOGLE PROVIDES WAY TO SUBMIT DATA VIA STRUCTURED MARKUP
BY MARKUP LANGUAGE.
GOOGLE PEFERS JASON LD MARKUP AS SHOWN BELOW
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 17/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
IT CAN BE DONE BY KEEPING THIS CODE IN SCRIPT TAG SOMEWHERE IN HTML
FOR SOCIAL MEDIA LINKS
ADDING CUSTOM SEARCH ENGINE
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4/18/2019 SEO -PETER KENT 2018 - Evernote Web
SET UP CUSTOM GOOGLE SEARCH BY THE GIVEN URL
IT IS A FREE SERVICE. GOOGLE WILL PROVIDE YOU WITH THE SCRIPT TO EMBED THE SEARCH ENGINE TO YOUR
SITE
REPLACING URL WITH COMPANY NAME AND BREAKCRUMBS
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 19/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
DETAILS CAN BE FOUND OUT ABOUT MARKUP LANGUAGE ON THE BELOW LINK
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 20/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
SUBMITTING YOUR WEBSITE TO SEARCH ENGINES
IT IS WORTHLESS AND ONE OF THE BIGGEST SCAMS OF SEO WHAT YOU REALLY NEED IS LINKS AND XML SITE
MAP
LINKS TO
INTERNAL PAGES ( AMONG PAGES)
BACK LINKS AND LINKS TO OTHER WEBSITES.
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 21/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
XML SITEMAP
XML SITEMAP ARE PURELY FOR THE SEARCH BOXES. AND HAS NOTHING TO DO WITH THE LINKING IT IS PURELY
DONE TO SUBMIT THE URLS TO THE SEARCH BOXES.
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 22/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
SITE MAPS CAN BE PLACED GENERALLY IN THE ROOT DIRECTORY OR MAKING
A FOLDER
MENTIONING SITEMAP IN ROBOT.TXT
YOU CAN ALSO PING THE SEARCH ENGINES WHENEVER YOUR SITE MAP IS CHANGED.
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 23/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
SUBMITTING SITEMAP VIA WEBMASTER ACCOUNTS ON DIFFERENT SEARCH
ENGINES.
LECTURE 80 IS IMPORTANT AS IT SHOWS THE CRAWL OPTION TO SUBMIT THE SITEMAP TO THE CONSOLE
ACCOUNT.
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 24/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
ENTER THE URL IN THE INDEX AND CLICK THE FETCH BUTTON
DIFFERENCE BETWEEN SEARCH DIRECTORY AND SEARCH ENGINES.
https://wwSwU.eBveMrnoIteT.cTomIN/cliGentT/wOeb?DlogIiRn=EtruCeT#?OanRb=ItEruSe&bH=4EeL57P4Sc29Y-6O44U1-4Gc77E-8TeTe7I-N78cGb1L26IcN3aK5f&n=2770edf9-9f8a-4f46-a382-074dba… 25/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
SUBMITTING TO DIRECTORIES HELPS YOU GETTING LINK.
Top 15 FREE UK Business Directories
https://www.nexuswebsites.co.uk/top-15-free-uk-business-directories/
DO YOU REALLY WANT TO PAY FOR THE LISTING IN THE DIRECTORIES
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 26/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
TO KNOW HOW MUCH TRAFFIC SITE IS GETTING WE HAVE COUPLE OF TOOLS
CHECK IS THE SITE ( DIRECTORY ) IS INDEXED BY MAJOR SEARCH ENGINES
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 27/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
CHECK THE DIRECTORY LISTING OR ANY WEBSITE FOR THE BACK LINK WHEN
YOUR ARE ASKED TO PAY.
WEBMASTER ACCOUNTS (CONSOLE )
THEY GIVE MECHANISM BY WHICH WEBMASTER CAN SUBMIT INFORMATION OF THEIR SITE, AND ALSO RECEIVE
INFORMATION BACK FROM SEARCH ENGINE.
LOCAL SEARCH FOR SEARCH ENGINES
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 28/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
TO FIND YOUR LOCATION HISTORY ( SPOOKY)
PROCEDURE
STEP 1. USE ln=en-uk in the html tag right no the top
step 2. Use Address on everypage of the website , either in the footer or header.
step 3. Contact us page should have an Address, and also the services you provide in
keywords
step 4. keep your location (city name ) in <title> <description> <url> tags.
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 29/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
step 4. keep your location (city name ) in <title> <description> <url> tags.
step 5. keep your address in Anchor tags as shown below in the example
GEO TAGS :
You can add GEO Tags in the meta tag section specifiying the geographic locations.
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 30/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
GRABBING CONTROL OF BUSINESS LISTING.
PLACE YOUR BUSINESS IN NEARBY BUSINESS DIRECTORIES.
CHECK THAT YOUR BUSINESS IS LISTED IN MAJOR SEARCH ENGINE BUSINESS PAGES.
IN YOUR BUSINESS LISTING SEE THAT THIS THINGS ARE ALL DONE ACCURATELY.
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 31/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
VIEW OF THE HOTELS (BUSINESS VIEWS)
INDORE MAPS
DIRECTORY LISTING FROM
1. TRIPADVISOR
2. YELL
3. FACEBOOK
4. TWITTER
5. CITYNAME -- DIRECTORY ( O;THER LOCAL DIRECTORY ) ARE GOOD FOR BACK LINKS
CONTENT IS NOT THE KING // LINKING IS
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 32/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
ARTICLE ABOUT THE LINK
https://support.google.com/webmasters/answer/66356?hl=en
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 33/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
PAGE RANKING
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 34/57
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other systems which can tell you about the page rank.
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 35/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
TRUST RANK ( LINK GOT FROM TRUSTED SITE ARE TRUST RANK)
TRUST RANK CAN BE MEASURED BY
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 36/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
KEYWORDS TO BE PLACED IN THE ANCHOR TAGS
DO NOT USE BUTTONS IN THE ANCHOR TAGS , TRY TO USE THE BEST
KEYWORDS REFERENCING THE PAGE.
YOU CAN KEEP IMAGE LINKS AS WELL , NO DOUBT YOU CANT BEAT THE
ANCHOR TAGS WITH REFERENCE TO IMAGES
YOU CAN USE ALT , TITLE TAGS IN THE IMAGE LINKS. ( USE KEYWORDS IN
THEM )
CONTENT ALSO SHOULD HAVE LINKS TO CERTAIN PAGES OR INPAGES LINKS
FOR GOOD SEO PURPOSE.
GOOGLE BOMBING
LINKING OF SOME KEYWORDS ( SIMILAR) FROM THE OTHER WEBSITES , SO EVEN IF THOSE KEYWORDS DOES
NOT APPEAR STILL IT WILL GIVE RESULTS AS IT HAS LINKS WITH THAT KEYWORDS THROUGH ANCHOR TAGS.
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 37/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
IMPORTANCE OF LINKS
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 38/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
HIDDEN LINKS ARE NOT GOOD IT CAN PENALIZE ;YOUR SITE. BUT YOU CAN
STILL USE YOUR <NO SCRIPT TAGS>
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 39/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
WHERE TO GET THE LINKS FROM ( MOST IMPORTANT )
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 40/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
RECIPROCAL LINKING DOES NOT WORK ANY MORE
(SITE A LINKING TO SITE B AND SITE B ONCE AGAIN LINKING TO SITE A.)
LINK ANALYSIS :
ANALYSIS TOOLS
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 41/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
ANALYSIS BY MAJESTIC.COM
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 42/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
CITATION IS THE PAGE RANK
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 43/57
4/18/2019 SEO -PETER KENT 2018 - Evernote Web
SOCIAL MEDIA LINKS ARE " NO FOLLOW LINKS " BUT THEY ARE STILL GOOD
TO DRIVE THE PEOPLE TO YOUR SITE.
THIS PAGE WILL TELL WHAT GOOGLE WILL LIKE ABOUT THE LINKING.
https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 44/57
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https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 45/57
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https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 46/57
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https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 47/57
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https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 48/57
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https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 49/57
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https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 50/57