SEO -PETER KENT 2018 - Evernote Web

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

SEO BY PETER KENT

SEO STARTS FAR BEFORE MAKING A WEBSITE 

TLS   ( TRANSFER LAYER SOCKET)

ANYTHING IN THE WEBSITE CAN BE CHANGED , BUT IT IS ALWAYS IDEAL TO MAKE IT WRIGHT AT
THE FIRST STEP , RATHER THAN FIX IT LATER.

DEPENDING ON THE BRANDING DOMAIN NAME CAN BE 

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba0… 1/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

GET A RELIABLE HOSTING PLAN ( COMPANY)
TO CHECK THE HOSTING COMPANY  GO TO --> NETCRAFT.COM
IF YOU ALREADY HAVE A WEBSITE  CHECK ;
UPTIME

Links from: Choosing the Right Host

Section 3, Lecture 17

Netcraft
Pingdom
Uptrends

Links from: Why You Need TLS and a

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba0… 2/57

Links from: Why You Need TLS and a4/18/2019
SEO -PETER KENT 2018 - Evernote Web

Mobile-Ready Site Tuesday, June 2, 2015

Section 3, Lecture 21

Google Webmaster Blog: HTTPS as a Ranking Signal
Google Information on Mobile Friendly Sites
Google's Mobile Friendly Test Tool

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba0… 3/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba0… 4/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba0… 5/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba0… 6/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba0… 7/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba0… 8/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba0… 9/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 10/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 11/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

A canonical tag (aka "rel canonical") is a way of telling search engines that a specific URL
represents the master copy of a page. Using the canonical tagprevents problems caused by
identical or "duplicate" content appearing on multiple URLs.

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 12/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 13/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 14/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 15/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 16/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

HOW TO USE MARKUP TO SUBMIT INFORMATION TO KNOWLEDGE GRAPH

KNOWLEDGE GRAPH IS TO DISPLAY INFORMATION IN GOOGLE .
GOOGLE PROVIDES WAY TO SUBMIT DATA VIA STRUCTURED MARKUP 

BY MARKUP LANGUAGE.
GOOGLE PEFERS JASON LD MARKUP AS SHOWN BELOW

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 17/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

IT CAN BE DONE BY KEEPING THIS CODE IN SCRIPT TAG SOMEWHERE IN HTML

FOR SOCIAL MEDIA LINKS

ADDING CUSTOM SEARCH ENGINE 

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 18/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

SET UP CUSTOM GOOGLE SEARCH BY THE GIVEN URL

IT IS A FREE SERVICE.  GOOGLE WILL PROVIDE YOU WITH THE SCRIPT TO EMBED THE SEARCH ENGINE TO YOUR
SITE

REPLACING URL WITH COMPANY NAME AND BREAKCRUMBS

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 19/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

DETAILS CAN BE FOUND OUT ABOUT MARKUP LANGUAGE ON THE BELOW LINK

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 20/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

SUBMITTING YOUR WEBSITE TO SEARCH ENGINES

IT IS WORTHLESS AND ONE OF THE BIGGEST SCAMS OF SEO WHAT YOU REALLY NEED IS LINKS AND XML SITE
MAP
LINKS TO 
INTERNAL PAGES ( AMONG PAGES)
BACK LINKS AND LINKS TO OTHER WEBSITES.

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 21/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

XML SITEMAP

XML SITEMAP ARE PURELY FOR THE SEARCH BOXES. AND HAS NOTHING TO DO WITH THE LINKING IT IS PURELY
DONE TO SUBMIT THE URLS TO THE SEARCH BOXES.

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 22/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

SITE MAPS CAN BE PLACED GENERALLY IN THE ROOT DIRECTORY OR MAKING
A FOLDER 

MENTIONING SITEMAP IN ROBOT.TXT

YOU CAN ALSO PING THE SEARCH ENGINES WHENEVER YOUR SITE MAP IS CHANGED.

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 23/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

SUBMITTING SITEMAP VIA WEBMASTER ACCOUNTS ON DIFFERENT SEARCH
ENGINES.

LECTURE 80 IS IMPORTANT AS IT SHOWS THE CRAWL OPTION TO SUBMIT THE SITEMAP TO THE CONSOLE
ACCOUNT.

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 24/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

ENTER THE URL IN THE INDEX AND CLICK THE FETCH BUTTON

DIFFERENCE BETWEEN SEARCH DIRECTORY AND SEARCH ENGINES.
https://wwSwU.eBveMrnoIteT.cTomIN/cliGentT/wOeb?DlogIiRn=EtruCeT#?OanRb=ItEruSe&bH=4EeL57P4Sc29Y-6O44U1-4Gc77E-8TeTe7I-N78cGb1L26IcN3aK5f&n=2770edf9-9f8a-4f46-a382-074dba… 25/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

SUBMITTING TO DIRECTORIES HELPS YOU GETTING LINK.

Top 15 FREE UK Business Directories

https://www.nexuswebsites.co.uk/top-15-free-uk-business-directories/

DO YOU REALLY WANT TO PAY FOR THE LISTING IN THE DIRECTORIES

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 26/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

TO KNOW HOW MUCH TRAFFIC SITE IS GETTING  WE HAVE COUPLE OF TOOLS

CHECK IS THE SITE ( DIRECTORY ) IS INDEXED BY MAJOR SEARCH ENGINES

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 27/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

CHECK THE DIRECTORY LISTING OR ANY WEBSITE FOR THE BACK LINK WHEN
YOUR ARE ASKED TO PAY.

WEBMASTER ACCOUNTS   (CONSOLE )

THEY GIVE MECHANISM BY WHICH WEBMASTER CAN SUBMIT INFORMATION OF THEIR SITE, AND ALSO RECEIVE
INFORMATION BACK FROM  SEARCH ENGINE.

LOCAL SEARCH FOR SEARCH ENGINES

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 28/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

TO FIND YOUR LOCATION HISTORY  ( SPOOKY)

PROCEDURE
STEP 1.   USE ln=en-uk  in the html  tag right no the top
step 2.  Use Address on everypage of the website , either in the footer or header.
step 3.  Contact us page should have an Address, and also the services you provide in
keywords 
step 4. keep your location (city name ) in <title> <description> <url> tags.

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 29/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web
step 4.  keep your location (city name ) in <title> <description> <url> tags.

step 5. keep your address in Anchor tags as shown below in the example

GEO TAGS  :
You can add GEO Tags in the meta tag section specifiying the geographic locations.

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 30/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

GRABBING CONTROL OF BUSINESS LISTING.

PLACE YOUR BUSINESS IN NEARBY BUSINESS DIRECTORIES.
CHECK THAT YOUR BUSINESS IS LISTED IN MAJOR SEARCH ENGINE BUSINESS PAGES.

IN YOUR BUSINESS LISTING SEE THAT THIS THINGS ARE ALL DONE ACCURATELY.

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 31/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

VIEW OF THE HOTELS  (BUSINESS VIEWS)

INDORE MAPS

DIRECTORY LISTING FROM
1. TRIPADVISOR
2. YELL
3. FACEBOOK
4. TWITTER
5. CITYNAME -- DIRECTORY ( O;THER LOCAL DIRECTORY ) ARE GOOD FOR BACK LINKS

CONTENT IS NOT THE KING  //  LINKING IS 

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 32/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

ARTICLE ABOUT THE LINK
https://support.google.com/webmasters/answer/66356?hl=en

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 33/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

PAGE RANKING

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 34/57

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other systems which can tell you about the page rank.

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 35/57

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TRUST RANK  ( LINK GOT FROM TRUSTED SITE ARE TRUST RANK)

TRUST RANK CAN BE MEASURED BY 

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 36/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

KEYWORDS TO BE PLACED IN THE ANCHOR TAGS

DO NOT USE BUTTONS IN THE ANCHOR TAGS  , TRY TO USE THE BEST
KEYWORDS REFERENCING THE PAGE.

YOU CAN KEEP IMAGE LINKS AS WELL , NO DOUBT YOU CANT BEAT THE
ANCHOR TAGS WITH REFERENCE TO IMAGES

YOU CAN USE ALT , TITLE TAGS IN THE IMAGE LINKS. ( USE KEYWORDS IN
THEM )

CONTENT ALSO SHOULD HAVE LINKS TO CERTAIN PAGES OR INPAGES LINKS
FOR GOOD SEO PURPOSE.

GOOGLE BOMBING

LINKING OF SOME KEYWORDS ( SIMILAR) FROM THE OTHER WEBSITES , SO EVEN IF THOSE KEYWORDS DOES
NOT APPEAR STILL IT WILL GIVE RESULTS AS IT HAS LINKS WITH THAT KEYWORDS THROUGH ANCHOR TAGS.

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 37/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

IMPORTANCE OF LINKS

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 38/57

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HIDDEN LINKS ARE NOT GOOD IT CAN PENALIZE ;YOUR SITE. BUT YOU CAN
STILL USE YOUR  <NO SCRIPT TAGS>

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 39/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

WHERE TO GET THE LINKS FROM ( MOST IMPORTANT )

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 40/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

RECIPROCAL LINKING DOES NOT WORK ANY MORE
(SITE A LINKING TO SITE B AND SITE B ONCE AGAIN LINKING TO SITE A.)
LINK ANALYSIS :  

ANALYSIS TOOLS

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 41/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

ANALYSIS BY MAJESTIC.COM

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 42/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

CITATION IS THE PAGE RANK

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 43/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

SOCIAL MEDIA LINKS ARE " NO FOLLOW LINKS "  BUT THEY ARE STILL GOOD
TO DRIVE THE PEOPLE TO YOUR SITE.

THIS PAGE WILL TELL WHAT GOOGLE WILL LIKE ABOUT THE LINKING.

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 44/57

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https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 45/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 46/57

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https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 47/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 48/57

4/18/2019 SEO -PETER KENT 2018 - Evernote Web

https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 49/57

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https://www.evernote.com/client/web?login=true#?anb=true&b=4e574c29-6441-4c77-8ee7-78cb126c3a5f&n=2770edf9-9f8a-4f46-a382-074dba… 50/57