Basic Knowledge About Digital Experience Platforms

Basic Knowledge About Digital Experience
Platforms

digital experience platform

Businesses in search of a digital experience platform (DXP) can
expect additional cost and effort once they choose a vendor. The
selection process is more like a stepping stone and just the
beginning.
This might be shocking news for several businesses that are clueless
about the entire experience of digital transformation platforms. Over
80 percent of the digital experience platform program cost is
disbursed on integrations. This integration can be with the external
as well as internal systems of an entity.

At times, experts have to custom-build a DXP solution with a
specific set of features suitable for your business. Almost 90% of
modern businesses rely on system integrations.

Businesses are often in search of specialists that can help them
develop, design, strategize and ensure successful DXP
implementation.

To understand whether DXP is working for your business or not,
you must first understand what is a Digital Experience Platform.

There are several definitions that describe this platform. But, you
can simply put across it as a platform that integrates varied
technologies that support the composition, handling, enhancement,
and delivery of relevant digital experiences.

A digital experience platform plays a significant role in cross-
channel continuity in the overall customer expedition.

As a business entity, you must differentiate
between the myths and real aspects of DXP.

Discussed here are some myths and facts about DXP-

MYTH: 1- A bucket of technologies and products.

There is a central technology that controls the entire platform. The
presence of a central technology provides reliability to the entire

system and ensures a smooth customer lifecycle across multiple
digital channels.

MYTH: 2- It is Just a website channel

Digital experience platform allows multi-channel delivery with the
help of APIs. It encourages digital interactions throughout the
digital medium inclusive of digital assistants, IoT, kiosks, and
AR/VR.

MYTH:3- It cannot stand on its own feet

It is an integrated and uniform platform through which employee
experiences can be deployed.

MYTH:4-It’s a management platform

It is a unified platform where firms and IT along with different skills
and responsibilities work towards a specific goal. This goal is to
improve customer experience.

MYTH:5- The platform doesn’t evolve

The digital experience platform is designed with the vision to bring
about changes in the business. It can be easily altered as per the
evolving business needs, responses, and demands.

Digital Experience Platform as an integration giant

A genuine digital experience platform is designed with the intent of
being an integration giant. It also has the potential to provide
management, enhancement, and deliver niche digital experiences
throughout the customer journey.

API-driven approaches, architectural adaptability, content-as-a-
service (CaaS), micro services-oriented, etc. are a helping hand and
offer smooth integration.

DXP is the focal point for enhanced customer experience and digital
experience strategy execution. Despite this, it cannot be assumed to
be the only platform to resolve all your business requirements.

This platform is a pivotal tech system that amalgamates content,
experiences, data, applications, and micro-experiences into a single
layer. It also integrates multiple in-house, legacy, and associated
technologies. The crux is to provide a continuous, uniform, and
enhanced customer experience. All this can be achieved when you
integrate the platform with other systems in your business.

Accely’s SAP Cloud Platform is one dependable solution that can be
implemented as a digital experience platform. SAP solutions are
dependable, durable, and adaptable. SAP solutions function on the
latest technologies and can be easily blended with the existing
systems of your business.

This makes them a wiser choice since they can be easily integrated.
Besides, you can easily blend this SAP solution with other
customized SAP solutions required for your businesses.

You can reap the benefits of an all-inclusive cloud solution that can
help you to manage, streamline, and automate your business
activities efficiently.

Experts can suggest appropriate SAP solutions as per your current
and future business goals.

Wrapping Up

Implementation of SAP cloud solution offers you several perks. One
of the best that you can pick is that you can manage business
activities almost everywhere.

You have an on-premise portal to update you about business
operations. Simultaneously, a mobile solution that provides you with
all-minute details about your customer’s digital experiences. This
way, you can overlook customer experiences even while on the
move.