How does SAP Hybris help to increase retail sales and business growth

How does SAP Hybris help to increase
retail sales and business growth?

https://www.accely.com/

With the change in online marketing trends and customer management approaches, businesses these
days have made the switch to a more automated workforce to boost their sales. The sole aim of
companies is to enhance their customer engagement rates and increase conversions. To develop a more
personalized experience in the online marketplace, businesses have begun to harness the power of SAP
Hybris.

To stand out in the crowd, one needs to adapt to changes and incorporate smarter and technologically
advanced solutions and sales techniques. E-commerce platforms have gained more prominence in recent
years due to their convenience, greater marketing options, enhanced user engagement, and more.

As per the statistical reports made by Orbelo, it is estimated that about 1.8 billion customers around the
world go for online shopping. Also, almost half of the consumers prefer to shop from their mobile
devices than to visit a physical store. So naturally, businesses need to focus on building mobile-first
platforms. SAP Hybris can help you with that and has the potential to increase these figures to a great
extent.

What is SAP Hybris?

SAP Hybris offers an ‘all-in-one’ solution to manage one’s online marketplace. With a family of products
like Marketing, eCommerce, Product Content Management, and Sales Service software, SAP Hybris helps
to improve customer satisfaction. It is a brand acquired by SAP Commerce Cloud, or more commonly
SAP, and aims to reduce one’s time and efforts in online promotion.

Further, SAP Hybris enables users to improve their IT infrastructure and boost the efficiency of their
eCommerce platform. With this omnichannel eCommerce solution, consumers can merchandise in both
the B2C and B2B markets. One can also personalize a customer’s experience as SAP Hybris allows
differentiation and customizations to meet their requirements and goals.

How Can SAP Hybris Help Improve Retail Sales?

In recent years, businesses have started to invest in SAP Hybris to enhance the customer-usability scores
of their online store. Here’s how this new solution can boost one’s sales and business growth.

1. Customization

As already mentioned before, SAP Hybris allows businesses the flexibility and adaptability to make subtle
customizations in their eCommerce platform based on their needs. Users can meet their specific
business requirements with ease and tailor the platform as per their business model.

Companies should try experimenting by altering their content and site layout to render a personalized
customer experience. Also, as per Econsultancy, this method would increase one’s revenue by 17%.

The best part is companies can even internationalize their online store to serve customers overseas while
maintaining customer engagement scores. Moreover, the solution supports major international
languages, sites, and even currencies.

As per yet another Orbelo stat, due to the recent coronavirus crisis, about 42% of US citizens purchased
groceries online as of March 2020 reports, which is about double the 22% in the year 2018. Companies
have started to implement WHO standards of sanitization and other safety measures to enhance
customer satisfaction.

This also means that one would require to customize their eCommerce store to cater to this situation
and promote a safe environment. This Accely’s SAP Commerce Cloud solution can get easily adapted to
any buying demands even in times of crisis.

2. Ease of Development

SAP Hybris is built on an SOA architecture that helps businesses to extend their existing services. Using
this solution, one can improve the features of this application with minimal effort. What’s more, this 2GB
file is easy to install and takes around 30 seconds to startup. This saves time and effort and increases
productivity.

3. Integration

The most crucial part of any marketing solution and eCommerce platform is its integration. SAP Hybris
offers a wide range of options for the integration of third-party applications into the system to facilitate
seamless data exchange between the Hybris Data Hub system and web services.

The Data Hub solution from SAP Commerce Cloud ensures an uninterrupted flow of data, such as
through import and export operations, and aims to provide a more service-oriented solution. One can
transfer data smoothly between the SAP Hybris platform and any other external data storage solutions,
including CRM, ERP, PLM, and more.

4. Scalability and Security

SAP Hybris is designed to offer the highest flexibility, scalability, and security to its users. It supports both
B2B and B2C workloads and allows ease of customer management and the flow of retail sales even in
bulk. Users can also freely customize their authentication and other security protocols as per their
business needs. Additionally, the access-control framework of SAP Hybris renders a powerful security
solution to businesses and customers alike.

5. Staff Productivity

Creating a productive working environment for the employees and sales reps is another essential step
toward achieving business growth. SAP Hybris allows multiple logins from various devices, which further
boosts team collaboration and a flexible working atmosphere. Each of your employees can now work
according to their convenience and preference and whatever device they are using, works efficiently.
This further enables your staff to generate more leads and handle your customers better.

Moreover, implementing more mobile apps and solutions into the workplace has helped teams to
communicate better and work flexibly. This is why a BYOD workplace has been shown to improve
productivity. According to a survey done by Tenable, 72% of the companies have already implemented a
BYOD-friendly work policy.

Conclusion

In a nutshell, SAP Hybris has started to take center stage as far as customer engagement is concerned.
The solution is known for its reliability, powerful security protocols, scalability, and customization.
Additionally, it has gained popularity due to its high-performance efficiency, operational ease, and of
course, cost-effectiveness. Companies can personalize the experience of their consumers and build trust
and loyalty among them.

There are loads of benefits that this SAP Commerce Cloud product can bring to your business, the most
important being customer satisfaction, sales growth, and an increase in revenue. Moreover, employees
will thank their manager for incorporating such a convenient and flexible solution into their workflows.
They can work from any operating system, platform, and device of their choice, and still boost retail sales
largely.