Leah Ulibarri Portfolio

LEAH ULIBARRI VOLUNTEER

PORTFOLIO

fashion
marketing
design

UNITED CEREBAL PALSEY PHOENIX ART MUSEUM

CHAMPIONS IN LIFE NIGHT FASHION SHOW FASHION SHOW PRESENTATION

featuring FASHION by by THE ART INSTITUTE OF PHOENIX
ROBERT BLACK, GALLINA COUTURE, & THE ART INSTITUTE in honor of

OF PHOENIX GIANNFRANCO FERRÉ

CELEBRATING 60 YEARS OF 11 . 6 . 15
UCP & FASHION

10 . 16 . 15

directing directing
collaborating choreography

video shoot directing collaboration
styling line-up

model line-up interview crew & dressers
backstage crew & dressers hair & makeup

hair & makeup

WOMEN’S TOUCH APPAREL RAW ARTIST

THREE YEAR ANNIVERSARY SHOWCASING EVENT

fashion show SQUARE 1

WTA & JENZI DAYDREAMING AT NIGHT
VIDEO SHOOT COLLABORATION
FASHION.POETRY.ART event
“RIHANNA WORK”
11 . 6 . 15
10 . 20 . 15

raw

assistant to director
front desk check-in
take down of set-up

x

square 1

volunteer

front house lead step & repeat assemble assistant dresser

PERFOPT TECHNOLOGIES

VR TEST SHOOT

FOX 10

TREND SEGMENT

10 . 20 . 15 X 3 . 5 . 14

1 VR SHOOT: DIRECTOR TREND SEGMENT: VOLUNTEER GUEST 1

BACKSTAGE SUPERVISOR
ASSISTANT
DRESSER

DILLARD’S, CABI, SAKS FIFTH AVENUE

CHARITY EVENTS · DINNERS · VIDEO SHOOTS

11 . 6 . 15

ST. VINCENT DE PAUL ACADEMIC
OF PHOENIX

URBAN GARDEN
VOLUNTEER

1 . 18 . 16 - current

PROJECT PREP

follow us

Retailers will use Social media NEWSLETTER
digital location-based offering a a more
Click and Collect
marketing to target personalized
consumers via customer-seller PURCHASING TRANSFORMING
OMNICHANNELRETAIL
cellular, GPS or experience! SHOPPING EXPERIENCE.
wireless connection
within 3-miles of store take a look BOPIS; “Buy Online Pickup In Store” is a click and collect
program among retailers that offer the online convenience
location. and price while eliminating delivery fees and wait times.
According to a survey conducted by King Retail Solutions,
read more 78% of click and collect consumers find this type of shopping
appealing. This strategy seems to be working for retailers
OUR PHYLOSOPHY FREE “61% of retailers such as Kohl's that implement in-store pickup at its 1100
locations. According to the company, 20% of shoppers who
Lu Agency partners with fashion and surveyed believe that the visited a Kohl's store to pick up an online purchase bought
lifestyle clients located in the southwest benefits of free shipping far additional items while in the store. Target is also taking
to cultivate consumer awareness through outweigh any potential risks part in this strategy and reported that 35% of customers
brand development and content marketing. to the bottom line. ” who picked up an online order in-store ended up purchasing
Upon our daily work, Lu Agency makes your additional items in the store during the same visit. BOPIS;
business our business, as we immerse our read more “Buy Online Pickup In Store” is a click and collect program
market research specializing in fashion and among retailers that offer the online convenience and price
lifestyle brands to succeed in today’s Retailers are offering Youtube has a large while eliminating delivery fees and wait times. According to
digital marketing era and omnichannel click-and-collect services allowing positive effect on a survey conducted by King Retail Solutions, 78% of click
environments. customers to buy online and pick-up brand engagement. and collect consumers find this type of shopping appealing.
in stores. Well known retailers such This strategy seems to be working for retailers such as Kohl's
SERVICES as Target, Kohls, and Starbucks are Have Questions? that implement in-store pickup at its 1100 locations.
offering BOPIS. email us According to the company, 20% of shoppers who visited a
Brand Marketing & Development Kohl's store to pick up an online purchase bought additional
take a look [email protected] items while in the store. Target is also taking part in this
Traditional & Digital Media strategy and reported that 35% of customers who picked up
an online order in-store ended up purchasing additional
Social Media items in the store during the same visit.

Fashion Show Events Omnichannel Retail Strategies for 2016. (n.d.). Retrieved February 07, 2016, from
http://www.cit.com/middle-market/industry-expertise/omnichannel-retail-strategi
Creative Brand Services es-2016/index.htm

COMMUNITY Lu Agency believes in the good will of EMAIL MARKETING ©2016 Lu Agency
paying it forward and helping our local DESIGN
take a look communities through chartiable services.
We want to help those in need and every
LU MARKETING friday morning we volunteer at St. Vincent
NEWSLETTER de Paul of Phoenix in the gardening area
that grows crops and food goods for their
Name kitchen. Here we help provide meals for
Email the homeless by assisting in everything
from planting garden beds, picking crops,
Send watering the garden, and anything they
ask of us to get the job done! Every friday
is our favorite day because we get our
hands dirty all while contributing to
helping those that are less privalaged,
homeless, and in need.

SOCIAL

[email protected]
©2016 Lu Agency

BRAND STRATEGY & DEVELOPMENT

STRATEGY DESIGN
PLAN

CLOUD & CLOVER
INTERNSHIP

PRODUCT SHOTS & SOCIAL MEDIA

1

BLOG POSTS BLOG POSTS

WWW.CLOUDANDCLOVER.COM WWW.CLOUDANDCLOVER.COM

1

BLOG POSTS BLOG POSTS

WWW.CLOUDANDCLOVER.COM WWW.CLOUDANDCLOVER.COM

1

BLOG POSTS BLOG POSTS

WWW.CLOUDANDCLOVER.COM WWW.CLOUDANDCLOVER.COM

1

RETAIL BUYING INVENTORY & STOCK

Style # This Week Unit Sales Ending Inventory Beg on Hand ST % FM301 Perry's Department Store Assortment Planning Spreadsheet
170
365 45 125 231 26.5% Buyer Name: Leah Ulibarri % to total $ Amt Average Price # of Pcs Per Style* Number of Styles to Buy Size Run
254 42 189 295 18.2% Department: Infants 10% $3,500.00
125 50 245 114 16.9% Counties Spotsylvania, Fredericksburg, Caroline County 12% $4,200.00 $12.00 10 29 preemie/2 newborn/2 0-3mo/2 3-6mo/1 6-9mo/4
312 15 99 755 13.2% OTB: 7% $2,450.00
62 77 678 810 10.2% Categories 15% $5,250.00
333 65 745 375 8.0% $35,000 10% $3,500.00
899 10 365 1060 2.7% Bodysuits 20% $7,000.00
111 25 1035 220 2.4% Outfits and Sets 6% $2,100.00 $20.00 7 30 0-3mo/2 3-6mo/2 6-9mo/3
444 5 215 887 2.3% 6% $2,100.00
651 12 875 1.4% Pajamas $12.00 9 23 preemie/2 newborn/1 0-3mo/2 3-6mo/2 6-9mo/2
Tops $4,900.00 $10.00 8 66 preemie/2 newborn/1 0-3mo/2 3-6mo/2 6-9mo/2
$250,000.00
Bottoms and Skirts $14.00 6 42 new born/1 0-3mo/2 3-6mo/1 6-9mo/2
Jackets
Fall 2015 Actuals Fall 2016 Projection The key components that factor into Dresses $36.00 10 19 newborn/2 0-3mo/4 3-6mo/2 6-9mo/2
%increase determining net sales include revenue, $25.00 5 17 newborn/2 0-3mo/4 3-6mo/2 6-9mo/2
sales TY/LY sales returns, allowances and Boys Dresswear
F15 Units F15 AUR F16 proj sales discounts. Essentially, net sales is the $30.00 6 12 newborn/2 0-3mo/4 3-6mo/2 6-9mo/2
$621.00 15% total amount of sales earned by a
SAM 300 $10.00 $33.33 company after factoring in all returns Baby Accessories: Socks Shoes Hats Blankets 14% $12.00 10 Number of Styles Per Baby Accessories
SAMEE 300 $20.00 $66.67 $947.10 10% related to its products or services and Bibs and Burp Cloths Toys and Plush 100% n/a Subcategory Socks/3 Baby Shoes/7 Hats/3
SANDRA 3200 $230.00 $71.88 any discounts applied to the sale of its 41 Blankets/4 Bibs/7 BurpCloths/7 Toys/3 Plush/7
SARA 5200 $280.00 $53.85 products or services Total
TTL CLSD WDGE $540.00 $60.00 Cost of Goods Sold represents the cost
9000 to your business of producing
LAVELE merchandise for sale.
LEAVE 1500 $88.00 $58.67 What components make up net sales? Some examples of fixed costs include *How many pieces of each style will you carry on your floor in ONE store? Example: A prom dress would usually be bought in the following "size run" - 1 size 1; 1 size 3; 2 size 5; 2 size 7; 1 size 9; 1 size 11; 1 size 13 for a total of 9 pcs.
MARY 2400 $128.00 $53.33 What components make up cost of rent, insurance premiums, or loan
MARY JO 5200 $226.00 $43.46 goods sold? payments. MAGIC Las Vegas, Nevada Sponsored by: Your Organization
MELLA 1700 $51.76
MINDY 2100 $88.00 $64.76 What are examples of fixed expenses? SIX-MONTH DOLLAR PLAN
TTL FLT 4400 $136.00 $44.32
$195.00 $49.77
BELINDA 17300 $861.00
BETTY
CALINDA DAY1 DAY1 DAY1 DAY2 DAY2
CINDY Omamimini Mini Aum Tuc Tuc
JANELLE 700 $48.00 $68.57 Vendor Andy and Evan Sapling Child 2659 2940 4214
PARTY 1400 $108.00 $77.14
RALLY 650 $98.46 Location 3404 2893 Break DEPT. NAME Perry's Gils Childrens Wear DEPT. # 122
TTL SOCIAL 600 $64.00 $65.00 BUYER Leah Ulibarri
1250 $39.00 $57.60 Here are a number of examples of 9:00-9:30 1 hour 30 min Lunch
CAINER 600 $72.00 $50.00 variable costs, all in a production Seminar 1 hr FALL
ABLE 1225 $30.00 $89.80 setting: Direct materials. The most 9:30-10:30 437-398-2219 2 hr 45 min SALES $
ADELINE $110.00 $73.31 purely variable cost of all, these are 2 hr 30 min 643-890-6745
CASS 6425 $471.00 the raw materials that go into a 10:30-10:45 Break Break 638-264-0107 Break STOCK/SALES AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY SEASON
DELANEY product. RATIO TOTAL
DYED What are examples of variable Jeans Dept 10:45-11:15 1 hour BOM STOCK $ Last Year $ 225.0 300.0 210.0 255.0 390.0 120.0
MIXX expenses? Net Sales (Retail) Plan 232.2 309.6 216.7 263.2 402.5 123.8 1,500.0
TTL BTE $518.10 10% Cost of Goods Sold 11:15-11:45 775-348-9876 % Inc/Dec 3.2% 1,548.0
Gross Margin MARKDOWNS $ Revised 3.2% 3.2% 3.2% 3.2% 3.2%
BALLARD Operating Expenses Actual 3.2%
CARLY Net Profit (Loss) PURCHASES $
EBB 2200 $210.00 $95.45 T-Shirt Dept 11:45-1:15 Lunch Lunch Lunch Lunch (Retail)
GAINE 1700 $120.00 $70.59 Net Sales Break 1 hr 15 min
PATTY 4300 $300.00 $69.77 Cost of Goods Sold 1:15-1:45 842-301-6534
REALLY 5500 $460.00 $83.64 Gross Margin
ROLLIE 3600 $340.00 $94.44 Operating Expenses 1:45-2:15 Last Year 3.9 3.0 4.1 3.6 2.5 6.3 5.7
TTL BOT 1600 $125.00 $78.13 Net Profit (Loss) Plan 3.8 3.0 3.0 3.6 3.0 5.0 5.0
4300 $414.00 $96.28 T-Shirt Dept
CALLIE 23200 $1,969.00 $84.87 Net Sales 2:15-2:30 Break Break Last Year $ 877.5 900.0 861.0 918.0 975.0 756.0 850.0 876.8 avg.
JOLLEY Cost of Goods Sold Plan 882.4 928.8 823.5 947.5 1,207.5 619.0
WADDY Gross Margin Revised 882.4 898.7
Operating Expenses Actual
Net Profit (Loss) 2:30-3:00

$2,461.25 25% 3:00-3:30

Last Year $ 89.5 45.0 66.0 51.5 134.0 64.0 450.0
77.4 54.2 65.8 100.6 31.0 - 387.0
3:30-3:45 Break Break Break Break Plan 58.1 25.0% 25.0% 25.0% 25.0% 25.0%
20.0% 14.0% 17.0% 26.0% 8.0% 25.0%
4326 $332.00 $76.75 % to Sales 25.0% 100.0%
$119.52
$166.93 3:45-4:15 % by Month 15.0%
$82.55
502 $60.00 $160.58 Revised
$91.87
623 $104.00 $105.55 4:15-4:45 Actual
$96.62
3622 $299.00 4:45-5:00 Last Year $ 337.0 306.0 333.0 363.5 305.0 278.0 1,922.5
Plan 336.7 281.7 394.9 589.0 (85.4) 418.2 1,935.0
548 $88.00 Revised 16.3
Actual
3298 $303.00 You can add more information about your conference or training session in the space below the schedule.

6973 $736.00

19892 $1,922.00 $2,210.30 15% SEASON TOT. LAST YEAR PLAN ACTUAL
Sales $1,500.00 1548.0
Markup % 55%
15000 $1,085.00 $72.33 Markdown % 30%
16000 $785.00 $49.06 Gross Margin % 41.5%
6000 $350.00 $58.33

N1ew York & Company Fiscal year ended Fiscal year ended Average Stock 876.8 898.7
January 31, 2015 February 1, 2014 Turnover 1.71 1.72
net sales NOTES:
cost of goods sold (52-weeks) (52-weeks % increase or decrease
gross profit
923,332 939,163 -1.69%
673,557 674,793 -0.18%
249,775 264,370 -5.52%

CATALOG DEVELOPMENT

1

1