The Hospitality Guide to Digital Media Marketing

The Hospitality Guide to Digital Media Marketing

Media Kit
2016

DT Hospitality Suppliers

In association with Discount Traveler

Contents

Media Kit

1. Discount Traveler

• Benefits of Advertising
• Website Rates
• Vitual Tour
• Web Development
• Facebook & Twitter

2. The TravelerMag

• Magazine Rates
• The Traveler Mag Blog

3. Sanlam Top Destination Awards

• For the Establishment
• Sponsorship & Benefit Proposal

4. Hospitality Suppliers

• Website Rates

5. Design

6. Contact Us



Successful Online Marketing:

Discount Traveler is a Digital Marketing Agency where
we offer a variety of online platforms to effectively
promote your travel related business to thousands of
active travellers world-wide.

At Discount Traveler, we provide our Services, Expertise
and Support throughout your campaign to attain
measureable results.

This ensures that your product or service will be exposed
to potential clients while you can take care of business
off-line.

Let’s start an advertising campaign for you with real
results!



The cornerstone of our product offering,
discounttraveler.co.za, provides the potential traveller
with either a discount, promotion or packaged deal on
accommodation, restaurants, spa & beauty, wine farms
and tourist activities. It also provides discounts on Flights,

Car Hire and Cruises.

An advert on Discount Traveler supplies clients with
detailed information about your establishment and
will give them the opportunity to contact you directly,
either by telephone or an enquiry form, or, if you are an
accommodation establishment, make a booking through

our booking system Bookings-Unlimited.

We provide a variety of options to promote your
establishment on Discount Traveler, from a modest free
listing, to an exclusive Homepage banner. All of which

include valuable benefits to market your business.



What are the Benefits of Advertising?

Enquiry Form - All Listings include an Enquiry Form with which
visitors of the site can enquire regarding your establishments value
offering.

View Counter – This shows you how many views your advert has
gained since its publication on the site.

Choice – Clients can boost their listings as Top Listings, Featured
Listings, Home Page Gallery Listings, Home Page Footer Listings or
Home Page Banner Listings.

Pictures – Clients can load up to 6 pictures of their establishment.

Maps – Each listing provides the location of their establishment on a
Map.

Promotion – Clients are encouraged to keep their value offerings up to
date; have a promotion, discount or packaged deal? Advertise it now!

Packages – Clients can make combinations of packages: Add posts
through our social media platforms or place support advertising in
The Traveler Mag!

BAendevfietsisoinfg

Discount Traveler Website

Homepage Premium Billboard 1000px (w) x 340px (h)

R2800,00

Marketing made simple 11 300 923 493 954 26 000

Discount Traveler Website

Homepage Gallery 150px (w) x 150px (h)

R1500,00

2016 Media Kit

Discount Traveler Website

Homepage Footer Banner 1000px (w) x 228px (h)
Scrolling Units Available

R1800,00

Marketing made simple 11 300 923 493 954 26 000

Discount Traveler Website

Feature Listings - 7 Units x 3 Scrolls = 21 Ad Spaces

R299,00

2016 Media Kit

Discount Traveler Website

Preferential Listing- x 3 Units per Category Page =
60 Ad Spaces

R199,00

Marketing made simple 11 300 923 493 954 26 000

Discount Traveler Website

Complimentary Listings - Listed in Chronological order

FREE

2016 Media Kit

Packaged Deal!

Promote your establishment’s listing and promotional
offer on Discount Traveler, by letting us share it on the
Discount Traveler Facebook Page as well as placing
it in our monthly newsletter.

Each of these posts will have a direct link to your
listing and will reach 40 000+ people!

This packaged deal is available right now at R500
per distribution!

Package Deal R500

1 Facebook Post.
1 Newsletter Insert which comes
out every 15th of the month.
Maximum availability 15

Facebook

Newsletter

Go real...Go virtual

WHY GET A VIRTUAL TOUR?

Virtual tours allow potential guests to experience the finer details of your
establishment such as its unique features, facilities and ambiance. It will also
differentiate your establishment from the crowd, giving you a marketing edge
by having them consider your establishment for longer.

YOUR VIRTUAL TOUR CAN GO EVERYWHERE

Through our YouTube channel, DiscountTravelerTV, we will link your
virtual tour to your advert on Discount Traveler. From DiscountTravelerTV
you can link the tour to your website and social media pages or distribute
it through direct communication systems like Email and WhatsApp!

HOW DO I GET MY VIRTUAL TOUR GOING?

You can request a Virtual Tour Production Form where you will be able to describe
your establishment in detail, and decide on the order your pictures will appear in.
Using the submitted information, we will edit the photos and produce a video with
a professional voiceover, background music and your branding that will keep your
potential guests entertained and informed.

HOW MUCH WILL IT COST?

30 SEC VIDEO 60 SEC VIDEO 90 SEC VIDEO

Maximum Maximum Maximum
30 Pictures 60 Pictures 90 Pictures

VALUE: R3500 VALUE: R4500 VALUE: R5500

Launch Special Launch Special Launch Special
R3000 R4000 R5000

ALREADY HAVE A VIRTUAL TOUR?

We’ll post it on Discount Traveler TV and Without added extras: R1000
link it to your advert on Discount Traveler! Add a Voiceover: R300
Optional extras include adding a voiceover Add Background Music: R200
and background music.

TAILOR MADE WEBSITES!

Explorer Adventure
Package Package
(5 Pages) (5-12 Pages)
R6500 R12 000

Domain Reg (co.za) Content Management
Hosting & Email addresses Search Engine Optimisation
Training Bookings Unlimited Booking System

Explorer Package Adventurer Package

R6500 R12 000

5 Pages Including: 5 – 12 Pages Including:
•Home Page
•About us Page •Gallery Page •Home Page •Gallery Page
•Accommodation or •Contact Page
Service Page •About us Page •Contact Page

•Accommodation or and more

Service Page

Free Domain Registration (.co.za) Free Domain Registration (.co.za)
3 Months Free Hosting Additional Domain Registration (.net/.org)
20x Email Addresses
Additional Databases
Training Content Management 50x Email Addresses
Basic Search Engine Optimisation 3 Months Free Hosting
Bookings Unlimited Booking System Training Content Management
Bookings Unlimited Booking System

After 3 months free hosting, a R250 per month hosting fee is applied that can be debit ordered or
paid in advance. This includes online support on weekdays during normal working hours.

We also offer the following SEO (search engine optimization) Packages:

Website audit R200 Minimum SEO period 6 months
@R600/h for 5 hours per month Web audits take 24 hours to complete
@R550/h for 10 hours per month Monthly reports available on the 7th
@R500/h for 15 hours per month of each month
Monthly reports for clients: R150

Website chatbox with analytics R1200

Here are some Additional Options:

Social Media Multiple Languages Switch between Afrikaans/English/French etc.
Integration
(R250 per feed): (R1000) All translations need to be supplied.

- Facebook Feed Price per translation implementation.
- Twitter Feed
- Instagram Feed Auto-post to Let new posts on website automatically post to
Facebook/Twitter Facebook and/or Twitter.

(R400)



Twitter Activity for March:
Twitter Activity for May:

Tweet!
Tweet!

Discount Traveler Visitor Statistics:

Month Hits

Jan 2016 239,062
Feb 2016 49,861
Mar 2016 388,496
Apr 2016 247,018

Top 25 Countries visiting Discount Traveler:

To advertise click on the below link that will
take you to the Website.

You can then Add your business in a category
of your choice, make the payment and

your advert will be featured for all travellers
visiting Discount Traveler.

Advertise with us!



Our digital magazine, The Traveler Mag, is sent out monthly to
over 26 000 subscribed readers from around the world! Read
in over 25 countries, the flavour is local and the reach global.

The Traveler Mag provides a variety of advertising options to
get your business noticed.

Being fully digital, it can contain links, video or sound to add to
the digital experience for the readers, so let your imagination go
and get the future of digital advertising working for you today!

With this in mind, we herewith introduce the 2016 Magazine
rate card and placement.

Did you know that The Traveler Mag is Fully Interactive?
If you see an image you like or a website address, give
it a click and it will guide you directly to the website of

origin!
Because The Traveler Mag is free, feel free to share it

with your friends, family or colleagues!
Just copy the address at the top and share away!
Also keep an eye out for clickable videos or sound clips,
these add to the fantastic experience of reading a digital

magazine!

The TravelerMag Body Templates

Marketing made simple 11 300 923 493 954 26 000

Double Page Spread 1000px (w) x 600px (h)

R8500,00

2016 Media Kit

The TravelerMag Body Templates

Full Page 500px (w) x 600px (h)

R4250,00

Marketing made simple 11 300 923 493 954 26 000

The TravelerMag Body Templates

Half Page Horizontal: 500px (w) x 300px (h)

R2980,00

2016 Media Kit

The TravelerMag Body Templates

Half Page Vertical: 250px (w) x 600px (h)

R2980,00

Marketing made simple 11 300 923 493 954 26 000

The TravelerMag Body Templates

Quarter Page Horizontal: 500px (w) x 150px (h)

R1640,00

2016 Media Kit

The TravelerMag Body Templates

Quarter Page Vertical: 125px (w) x 600px (h)

Getting Started with Hiking Ratanga
RJ1u6n4c0,t0i0on
RatangaArticle by Jonathan Pepler

Being physically prepared for a hike is one thing, being well equipped is

Junctionanother. Beyond knowing where you’re hiking to and how long it will take,

we thought it would be great to look at some essentials that you’ll definitely
need on your hike. So here are our Top 5 Hiking essentials to get you started
on your next adventure!

First Ascent Ice Breaker Sleeping Bag: Walking through
Ratanga Junction
This compact, 1.4Kg sleeping bag features a Microtex Ripstop Outer and Theme Park for the first
time really feels like
Microtex 5000 inner filled with goose down and feathers, enabling its occupant you’ve been transported
into the world of Jumanji.
to withstand temperatures as low as -8 Degrees Celsius. You keep expecting
Robin Williams to
WDurable and manaulkfiancgttuhrroeudghby the reliable people at First Ascent, this sleeping come running by with a
troop of elephants at his
bag is the ulTtihmemateeRPacatraoknmgfoafrJotuhrnetcfictiroosnmt panion on any hiking trip. This sleeping bag is heels. Instead, you get a
hooded andtiamlesoreaalllylofewelssliykeou to shift the contents to one side if the mercury completely different, but
climbs to enysouur’evembeaexn itrmanuspmortcedomfort. just as magical, fantasy

into the world of Jumanji. world.

360 DegreesRYooHubiiknkeWienpiglelixaBpmeacscttiokngpack 75/65/55:
Available inco5m5eLru,nn6in5gLbyawnidth 7a 5L volume sizes for men and ladies, this is a
fantastic bactrkopopacofkelfeophraanntsyathhiisking excursion. Featuring full lumbar support, a
rain cover, trhceoemeklksp.lieInntesgltyepaddoi,flfyeeoreulnogto,ebtpuast, aluminium frame and hydration pouch for your
camel pack,juthstiassimsaagicgarl,efaatntvasaylue for money by any standards.
Although 36w0orlDd.egrees is a relatively new brand in South Africa, they have

reached acclaim abroad and feature a rugged build with rip-stop canvas that

ensures long-term use through many an adventure.

Leatherman OHT Multitool: Focussing more on a variety of cutting edges than
bottle openers and screw-drivers, this multi-tool will serve many purposes to
the hiker planning on an extended outdoor stay. Endowed with the renowned
lifelong Leatherman guarantee, this tool is fit for any survival-ist’s adventure.

First Ascent Starlight 2 Tent:
This light, sturdy, reliable and durable tent is the perfect choice for hikers
going on trails that would take more than a day to complete. With a quick set-
up time this is the best tent to take along if it’s just you and a partner.
Not meant for sub-zero temperatures, this is the ideal 3-season tent for the
Southern African climate, coming in at a very reasonable price. Following
simple maintenance steps, this tent will last a lifetime.

Marketing made simple 11 300 923 493 954 26 000

The TravelerMag Body Templates

Quarter Page Square: 250px (w) x 300px (h)

R1640,00

The pictures, although crudely coloured-in as The men then shared with us that they were on
best a child under 10 could, were real conversa- their way to pay Lobola for the groom’s, who were
tion starters with the children whom we need to with them, wedding to be held the following day
acknowledge as the future of our country and the and if he did not deliver this evening, he would be
protectors of our wildlife. The winner was select- liable for a substantial penalty.
ed and the prize-giving began. For first place, a
little girl received a brand new bicycle for her hard Acting quickly, we got out our tool set and tried
work and was celebrated by her fellow class mates to remove our own spare tyre in aid of theirs.
as she got on a bicycle for the first time. Ensuring Unfortunately the bolt that kept our spare tyre in
they were all winners, the children left with hand- place was too long for any tools we had on hand,
stitched soccer balls and water bottles. making it impossible to get off.

We then had to make the journey to our camp
for the evening and chose a rough gravel
road to ‘Spoorsny’. Trekking along this stony
road, we quickly realised that the few pedestrians
we encountered were sceptical as to why we were
there and we soon discovered why.

With no reception and the sun setting quickly, we
came upon a Toyota Condor wobbling heavily and
pulling a trailer with one BIG bull and two goats
in a trailer. As we drove past it became apparent
that the men in the Condor had a very flat, and
very shredded tyre. Invoking Mzanzi spirit, we
stopped to help the guy’s out, only to discover
that the shredded wheel was their spare and the
original was not in much better condition. Having
the livestock on the back didn’t help either. When
we got the car on a jack, any approach to the rear
would put the animals to moving and could topple
the vehicle onto its brake disc.

2016 Media Kit

The TravelerMag Smalls

Template A - Half Page Tower: 245px (w) x 555px (h)

DT TRAVELERMAG CLASSIFIEDS

Logo or Name Logo or Name LogoRo1r N7a9meLorem ipsum dolor sit amet, consectetur adipiscing elit.
0,0Suspendisse ultricies cursus nibh eu sagittis. Vivamus fa-
Tel: 021 000 0000 | [email protected] | www.example.co.za 0cilisis eleifend sapien, quis efficitur est pharetra in. Cum
What we need of you:
Company Logo or Business Name. sociis natoque penatibus et magnis dis parturient montes,
Please supply pictures in jpeg or png format. nascetur ridiculus mus. Praesent ex nisi, vehicula in laoreet
The resolution of the pictures should be 150dpi. et, faucibus eget mi. Nam eleifend lectus velit, eu vehicula
Written text of no more than 100 words. velit posuere non. Nullam quis erat congue, luctus augue
Extended text will be edited. sed, consequat lectus. Pellentesque gravida ornare est.
Email, Business Contact number and website address.
Tower: 245px (w) x 555px (h)

Tel: 021 000 0000 | [email protected] | www.example.co.za

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Tel: 021 000 0000 | [email protected] | www.example.co.za
Suspendisse ultricies cursus nibh eu sagittis. Vivamus
facilisis eleifend sapien, quis efficitur est pharetra in. Cum Logo or Name
sociis natoque penatibus et magnis dis parturient montes,
nascetur ridiculus mus. Praesent ex nisi, vehicula in laoreet
et, faucibus eget mi. Nam eleifend lectus velit, eu vehicula
velit posuere non. Nullam quis erat congue, luctus augue
sed, consequat lectus. Pellentesque gravida ornare est.
Praesent ex nisi, vehicula in laoreet et, faucibus eget mi.
Nam eleifend lectus velit, eu vehicula velit posuere non.
Nullam quis erat congue, luctus augue sed, consequat
lectus. Pellentesque gravida ornare est.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Suspendisse ultricies cursus nibh eu sagittis. Vivamus
facilisis eleifend sapien, quis efficitur est pharetra in.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Suspendisse ultricies cursus nibh eu sagittis. Vivamus
facilisis eleifend sapien, quis efficitur est pharetra in.

Tel: 021 000 0000 | [email protected] | www.example.co.za

Marketing made simple 11 300 923 493 954 26 000

The TravelerMag Smalls

Template B - Half Page Horizontal 495px (w) x 275px (h)

DT TRAVELERMAG CLASSIFIEDS
LogoRor1N7a9m0e,00
Logo or Name

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Suspendisse ultricies cursus nibh eu sagittis. Vivamus
facilisis eleifend sapien, quis efficitur est pharetra in.

Tel: 021 000 0000 | [email protected] | www.example.co.za

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Suspendisse ultricies cursus nibh eu sagittis. Vivamus
facilisis eleifend sapien, quis efficitur est pharetra in.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Suspendisse ultricies cursus nibh eu sagittis. Vivamus

Logo or Namefacilisis eleifend sapien, quis efficitur est pharetra in.
Tel: 021 000 0000 | [email protected] | www.example.co.za

What we need of you: Logo or Name
Company Logo or Business Name.
Please supply pictures in jpeg or png format. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse
The resolution of the pictures should be 150dpi. ultricies cursus nibh eu sagittis. Vivamus facilisis eleifend sapien, quis
Written text of no more than 125 words. efficitur est pharetra in. Cum sociis natoque penatibus et magnis dis
Extended text will be edited. parturient montes, nascetur ridiculus mus. Praesent ex nisi, vehicula
Email, Business Contact number and website address. in laoreet et, faucibus eget mi. Nam eleifend lectus velit, eu vehicula
velit posuere non. Nullam quis erat congue, luctus augue sed, consequat
Tel: 021 000 0000 | [email protected] | www.example.co.za lectus. Pellentesque gravida ornare est. Lorem ipsum dolor sit amet,
consectetur adipiscing elit. Suspendisse ultricies cursus nibh eu sagittis.
Vivamus facilisis eleifend sapien, quis efficitur est pharetra in. Cum
sociis natoque penatibus et magnis dis parturient montes, nascetur
ridiculus mus. Praesent ex nisi, vehicula in laoreet et, faucibus eget mi.
Nam eleifend lectus velit, eu vehicula velit posuere non. Nullam quis erat
congue, luctus augue sed, consequat lectus. Pellentesque gravida ornare
est. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse
ultricies montes, nascetur ridiculus mus. Praesent ex nisi, vehicula in
laoreet et, lentesque gravida ornare est.

Half Page Vertical: 495px (w) x 275px (h) Tel: 021 000 0000 | [email protected] | www.example.co.za

2016 Media Kit

The TravelerMag Smalls

Template C - Quarter Page Horizontal: 495px (w) x 135px (h)

DT TRAVELERMAG CLASSIFIEDS

Logo or Name LogoRo9r N9a0meLorem ipsum dolor sit amet, consectetur adipiscing elit.
,00Suspendisse ultricies cursus nibh eu sagittis. Vivamus fa-
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Suspendisse ultricies cursus nibh eu sagittis. Vivamus cilisis eleifend sapien, quis efficitur est pharetra in. Cum
facilisis eleifend sapien, quis efficitur est pharetra in. sociis natoque penatibus et magnis dis parturient montes,
Tel: 021 000 0000 | [email protected] | www.example.co.za nascetur ridiculus mus. Praesent ex nisi, vehicula in laoreet
et, faucibus eget mi. Nam eleifend lectus velit, eu vehicula
velit posuere non. Nullam quis erat congue, luctus augue
sed, consequat lectus. Pellentesque gravida ornare est.

Logo or Name Tel: 021 000 0000 | [email protected] | www.example.co.za
Tel: 021 000 0000 | [email protected]
www.example.co.za

Logo or Name Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur Lorem ipsum dolor sit amet, consectetur

What we need of you: adipiscing elit. Suspendisse ultricies adipiscing elit. Suspendisse ultricies adipiscing elit. Suspendisse ultricies
Company Logo or Business Name.
Please supply pictures in jpeg or png format. Logo or Name
The resolution of the pictures should be 150dpi.
Written text of no more than 50 words. Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Extended text will be edited. Suspendisse ultricies cursus nibh eu sagittis. Vivamus facilisis
Email, Business Contact number and website address. eleifend sapien, quis efficitur est pharetra in. Lorem ipsum dolor
sit amet, consectetur adipiscing elit. Suspendisse ultricies cursus
Tel: 021 000 0000 | [email protected] | www.example.co.za nibh eu sagittis. Vivamus facilisis eleifend sapien, quis efficitur
est pharetra in. quis efficitur est pharetra in adipiscing elit.
Quarter Page: 495px (w) x 135px (h)
Tel: 021 000 0000 | [email protected] | www.example.co.za

Marketing made simple 11 300 923 493 954 26 000

The TravelerMag Smalls

Template D - Quarter Page Square: 245px (w) x 275px (h)

DT TRAVELERMAG CLASSIFIEDS

Logo or Name Logo orRN9am90eLorem ipsum dolor sit amet, consectetur adipiscing elit.
,0Suspendisse ultricies cursus nibh eu sagittis. Vivamus fa-
Logo or Name 0cilisis eleifend sapien, quis efficitur est pharetra in. Cum

What we need of you: sociis natoque penatibus et magnis dis parturient montes,
Company Logo or Business Name. nascetur ridiculus mus. Praesent ex nisi, vehicula in laoreet
Please supply pictures in jpeg or png format. et, faucibus eget mi. Nam eleifend lectus velit, eu vehicula
The resolution of the pictures should be 150dpi. velit posuere non. Nullam quis erat congue, luctus augue
Written text of no more than 20 - 50 words, depending on sed, consequat lectus. Pellentesque gravida ornare est.
template. Extended text will be edited.
Email, Business Contact number and website address. Square: 245px (w) x 275px (h)
Tel: 021 000 0000 | [email protected] | www.example.co.za
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Suspendisse ultricies cursus nibh eu sagittis. Vivamus
facilisis eleifend sapien, quis efficitur est pharetra in.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Suspendisse ultricies cursus nibh eu sagittis. Vivamus
facilisis eleifend sapien, quis efficitur est pharetra in.

Tel: 021 000 0000 | [email protected] | www.example.co.za Tel: 021 000 0000 | [email protected] | www.example.co.za

Logo or Name Logo or Name

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Suspendisse ultricies cursus nibh eu sagittis. Vivamus
facilisis eleifend sapien, quis efficitur est pharetra in.

Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Suspendisse ultricies cursus nibh eu sagittis. Vivamus
facilisis eleifend sapien, quis efficitur est pharetra in.

Tel: 021 000 0000 | [email protected] | www.example.co.za

Tel: 021 000 0000 | [email protected] | www.example.co.za

2016 Media Kit

Personalised Magazine:

Would you like to feature prominently on the The Traveler
Mag and share it with your guests, clients and patrons?
Let us stylise the Front or Back cover with your business’
image or logo as well as let you dictate the headlines. We
will then host the magazine on a personal web address
which you can freely share! This gives your business the
most prominent positioning available on The Traveler Mag!

Front Cover R8500,00

Back Cover

Top 25 countries reading The Traveler Mag:
May 2016

Where the
Flavour Is Local &

The Reach,
Global!

The New Look & Feel Blog

Marketing made simple 11 300 923 493 954 26 000

BLOG

The blog is where we host all our Articles from The Traveler Mag as well as
The Traveler Mag itself and an Events Calendar!
Just simply search for anything that interests you about South Africa and
read away!
The Events Calendar is a great way to stay in touch with events, festivals and
performances around South Africa. You can even sync it with your personal
Google Calendar to be notified as soon as any of the above kicks off!
Add your event to the Events Calendar by contacting
Liza Schreuder: [email protected]

2016 Media Kit

Male 40%
Female 60%

Female 60% Male 40%
Social Demographics
LSM 8 - 14

Image supplied by ‘Rovos Rail’