AUGUST SEPTEMBER 2019 REVISED

SVM
PETS
PETS
spotlight

Pets play an important role in many people’s lives. In addition to seeing-eye dogs and dogs that
can be trained to detect seizures, animals can also be used in occupational therapy, speech therapy,

or physical rehabilitation to help patients recover. Aside from these designated therapeutic roles,
animals are also valued as companions, and can certainly affect the quality of our lives.

DEANI PAHL

Pepper and Pearl Pahl

How did you come up with the name? Does is have any special sig-
nificance? People often ask why they are not Salt and Pepper...but, Pearl
came into our lives before Pepper and, as a Bichon Frise ́, her name just
fit the bill. Pepper’s name was simple...he is solid black and the children
named him!

How old are your pets? Pearl is 13 this year and Pepper is 10.

What are your pets’ favorite foods? They have a very simple palate...
they love anything that is food! However, Pepper is allergic to it all!
So, they partner in their begging attempts quite often and turn up empty
“pawed!” They live for their bites of sweet potato that they have each day
with their vitamins...fools them every time!

Are you involved with any charities in the community who support
animals? We love PAWS Humane! Pearl and I are proud veteran per-
formers of their Applause for Paws event and loved being a part of such a
fun, worthy cause.

PEPPER ALWAYS GREETS US WITH SUCH EXCITEMENT,
HE DOESN’T JUST WAG HIS TAIL - HE WIGGLES HIS ENTIRE

BACK SIDE. OUR SWEET PEARL WAS GIVEN A SECOND
CHANCE AT LIFE TWO YEARS AGO AND DOESN’T LET

A SINGLE MOMENT PASS HER BY.

What is a unique memory involving your pets? My husband, Doug,
served in the Army as an Orthopaedic Surgeon at Fort Benning and was
deployed to the war in Afghanistan. Pearl became a part of our family
when he left, as a distraction for my then 3 and 5 year old children. Two
and a half years later, Doug left again for Fellowship training. I decided
Pearl needed a buddy and in a weak moment, surprised Ava and Wes with
Pepper...unbeknownst to their Dad! He came home the next day to that
precious little guy and vowed to never leave again.

Who is your veterinarian? Dr. Candace Pace with Companion Animal
Hospital in Phenix City.

How would you describe your pets in three words? Pampered Precious
Pups!

What is the best thing about your pets? The best thing about Pepper and
Pearl is their unconditional love. Pepper always greets us with such excite-
ment, he doesn’t just wag his tail - he wiggles his entire back side. Our
sweet Pearl was given a second chance at life two years ago and doesn’t
let a single moment pass her by. She is the first one up in the morning and
always happy to go anywhere.

Grooming: Pepper and and Pearl’s hair by Nastassia at Southern Paws
in Phenix City. Deani’s hair by The Beauty Shop. SVM

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SVM
ART

EXHIBIT A Columbus is a place of rich culture, art and expression.
The exquisite works of art in our community each have
a unique story, an interesting naissance, and heritage.

Join SVM as we put them on exhibit for you.

ROBERT LEE NEAL

Rearguard, 1950
Oil on canvas

27 3/4x23 1/2 inches

Ella E. Kirven
Charitable Lead

Trust for
Acquisitions

By Megan Shores - Associate Conservator of Paintings / Atlanta
It is unknown whether painter Robert Lee Neal (1916-1987) was
ever in Korea, though he would have been the right age to serve in project that Woodruff later wrote to a biographer that, “Bob did the cartoons
that war and World War II. Whether through experience of insight, [underdrawings] for the murals, and he posed for all the hand drawings and
he created one of the few known portraits of an African-American some of the figures.” In the early 1940s, Neal moved to Dayton, Ohio, where
infantryman from the Korean War, a painting important not just he received mural commissions through the Works Progress Administration
for its subject matter, but also for the power of its expression. before that agency was dissolved in 1943. He was among the artists featured
in a 1943 book Modern Negro Art, by James A. Porter. Little is known about
Neal’s I950 portrait Rearguard was purchased from the artist's his life or career after that.

estate by the Columbus Museum in Columbus, Georgia, as part Yet from Rearguard, we know that Neal possessed a keen insight into human

of the institution's commitment to African-American artists. It was brought to emotion, including the trauma of war. The portrait is anonymous but possesses

the Atlanta Art Conservation Center for treatment before going on to its new a striking individuality. The soldier is dressed in combat fatigues with a heavy

home. coat buttoned against the Korean cold, and holds an M-I Garand, the standard-

issue infantry rifle. Over his shoulder, a truck and tank convoy follows a zig-

Neal was a student prodigy of the renowned muralist and abstract painter Hale zag road to the sea, where a battleship and destroyers are faintly visible in the

Woodruff. He began his studies in 1931 at age 15; by the end of the decade, far distance. In the sky are two jet aircrafts, which first saw regular wartime

he was working as chief assistant on Woodruff’s famed mural series Mutiny use in Korea. This G.I. may be in the “rearguard" now, far from the battle-

Aboard the Amistad for Talladega College in Alabama. So key was Neal to the front, but the artist suggests that combat is foremost in his thoughts. SVM

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SVMTRAVEL SUMMER
DESTINATION

QUELUZ

The National Palace of
Queluz and its gardens

are one of the most
remarkable examples
of the harmonious link
between landscape
and palatial architecture

in Portugal.

LISBON
CHEERFUL, CALM, AND VIBRANT,
LISBON IS A CAPITAL LIKE NO OTHER.

With seven hills that overlook the River Tejo, Lisbon has a stunning
location and an amazing light that immediately captivates visitors. Lisbon

is a rewarding destination that combines beautiful old neigborhoods
and vibrant parts that make it one of Europe’s most exciting cities.

T By OLIVIA SHEEHAN warehouses and customs offices) was established in the capital. This organiza-
he world is full of wonderful and exciting cities to visit, and tion managed all aspects of overseas trade, giving the city great power. Lisbon
Lisbon is one that should be on everyone’s bucket list. It has centralized commerce with the Cape Verde coast.
everything within easy reach, from galleries and museums
to the seaside and charming nearby villages. Lisbon is also The city’s wealth attracted numerous citizens from Genoa, Flanders and Mal-
extremely budget-friendly, making it easy to navigate and lorca. Their maritime knowledge influenced the court of Henry the Navigator.
explore in depth. In the sixteenth century, the Casa da India began to conduct business with Asia,

Lisbon is one of the oldest cities in western Europe. After the Africa and Brazil, making the city even wealthier, and the most important slave

region was settled by the Celts, it was then founded by the Phoenicians. They es- trade centre in Europe.

tablished a settlement called Ulissipo, which was then conquered by the Greeks

and Carthaginians. In 205 BC, the Romans won the Second Punic War against Today, Lisbon reflects a Mediterranean-styled culture. Like France, Spain,

the Carthaginians and occupied the city, calling it Olissipo. Ancient Lisbon was Greece, and Italy, the Portuguese culture is devoted to fresh food, healthy living,

integrated into the Roman province of Lusitania, but when the Roman Empire and quality time with loved ones and the outdoors. Lisbon locals love to spend

collapsed, it was invaded by Germanic tribes and was controlled by the Kingdom sunny days by the water or sitting at an outdoor terrace to drink a coffee (usually

of the Suebi until 585. an espresso) or cocktail while chatting with friends. As a socially-oriented city,

Lisbon always provides many opportunities for music, dancing, and shopping,

From the fifteenth century onwards, the port of Lisbon became one of the most among other events. The city is also very laid back and there is an ever-present

important in the world. During this period, the Casa da Guiné e Mina (a group of emphasis on enjoying the moment.

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5TOP SVMTRAVEL

FIVE

PLACES TO VISIT

ELEVADOR DA BICA Elevador Da Bica

If you want a unique experience in Lisbon, take the
Elevador da Bica. Built in 1892, the funicular was
initially moved by the water counterbalancing system,
whereby movement was achieved by loading the car
at the top of the hill with water until it was heavy
enough to descend the hill and pull up the other car
at the bottom of the hill. Then, in 1896 the Elevador
da Bica became steam powered, and in 1924 it was
electrified. Decorated by artists and witness to the
vibrant nightlife in Rua da Bica, the tram seems to
share the excitement of the rest of the city during the
Festas Populares. It was deemed a national monument
since 2002.

FEIRA DA LADRA Belém Tower Mosteiro dos Jerónimos in Portuguese.

This is the Lisbon equivalent to Madrid’s El Rastro or The religious building was designed by the Portuguese
London’s Portobello Market. Feira da Ladra started in architect Diogo de Boitaca to commemorate the return
the 13th century and moved around town, before setting of Vasco da Gama from India. The construction began
up camp at its current Campo de Santa Clara location in on January 6th, 1501 and wasn’t completed until the
1903. If you enjoy shopping around markets, try hunting seventeenth century. The building is predominantly
for bargains at the Feira da Ladra. Manueline style (Portuguese late Gothic).

MONASTERY OF ST. JEROME Curiously, the monastery was built on the site of the
former Ermida do Restelo, the chapel where Vasco da
The Jerónimos Monastery, also called Hieronymites Gama and the rest of the sailors prayed before setting
Monastery, is along with the Tower of Belém, one of sail down the African coast to India.
the most visited sites in Lisbon. UNESCO declared it a
World Heritage Site in 1983. This landmark is called BELEM DISTRICT

Monastery of St. Jerome The waterfront Belém is a historic neighborhood that
houses some of Lisbon's most important monuments,
I SVM 54 I museums and one very popular Portuguese tart place,
the Pastéis de Belém. Here you'll find the Jeroni-
mos Monastery, the Belém Tower, the Discoveries
Monument, the Belém Palace (the official residence of
Portugal's president), the Coleção Berardo Museum as
well as a number of scenic gardens. Belém is important
in that it was a popular departure point during the Age
of Discoveries. Some notable adventurers that have
embarked from Belém include Vasco da Gama, who
was the first person to sail directly from Europe to India,
and Ferdinand Magellan, who was aboard the first ship
that successfully circumnavigated the world. In addition,
Christopher Columbus also made a stop here on his way
back to Spain from the Americas.

MARTINHO DA ARCADA

Opening in 1782, Restaurant Café Martinho da Arcada,
located in the corner of the Praça do Comércio 37 near
the Tagus river, is one of the oldest restaurants /cafés in
Lisbon. Situated downtown, this café was once the ideal
setting for the so called ‘tertúlia’s‘ (café talks). Well
known names from Portuguese life, such as Bocage,
Amalia Rodrigues and Portugal’s most famous 20th C.
poet Fernando Pessoa, were some of its usual customers.
Pessoa (1888-1935), worked and lived in the Baixa area
in Lisbon, where he wrote pieces of his work in this
restaurant after closing time.

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Altis Belém Hotel and Spa SVMTRAVEL

Pesca Restaurant Kavana Perivoj

Prado Restaurant

Memmo Principe Real in theme rooms inspired by Portugal's former colonies. Ferns and ivy dangle from the rafters, and the cavernous
Here you can find the signature Restaurant Feitoria (One space—a former conserves factory—is flooded with
WHERE TO STAY Michelin Star) and the Spa BSpa by Karin Herzog, an natural light, making it feel like a terrarium. The setting
awarded signature spa that is unique in Portugal. is fitting for the food: fresh, organic, and heavy on pro-
MEMMO PRINCIPE REAL www.altishotels.com duce. Each dish is cooked perfectly; even something
as simple as smoked Iberico pork lardo on toast with
Tucked away in a privileged location - through a nar- PORTUGAL BOUTIQUE HOTEL florina apple can steal the show.
row street and a small tunnel - sits Memmo Príncipe pradorestaurante.com
Real, home to a secret sightseeing spot with breath- This in-city hotel boasts 53 rooms in a contemporary
taking views over the city and a gateway to explore style, next to the Figueira Square. This is an excellent PESCA
one of the most charming neighborhoods in Lisbon. area of the city, close to the Rossio, the Chiado and
the Cathedral, where you can enjoy the best Lisbon Pesca achieves one of culinary world’s toughest visual
Almost levitating at the top of the hill, the 41-room has to offer without having to go far. This includes the feats: making seafood photogenic. Chilled oysters come
property is the first five-star boutique hotel set in what Deck, a traditional Lisbon patio turned into a café. with almond crumbs, elderflower, and wakame seaweed;
is becoming the trendiest neighborhood in Lisbon the tuna tartare is tossed with wild strawberries and
and, though residential in feel, is also home to one All 53 rooms and suites share the decoration blue and beetroot juice. For mains, don’t miss the lobster rice with
of its best and alternative shopping areas. Amid the white, designed by award-winning Interior Decorator toasted buckwheat and herbs, or the anchovy with sweet
charming heritage of the ancient royalty that once Cristina Santos Silva around Portuguese tiles, some corn bisque, roast corn, cookies in escabeche, and black
lived here, one finds at Memmo Príncipe Real the of which can be seen in the rooms, in small touches of olive tapenade. restaurantepesca.pt
same limestone flooring used in historical buildings, charm. www.hotelportugal.com
royal palaces, and famous squares throughout the city. ERVA
www.memmohotels.com WHERE TO EAT
The mission statement is telling: “Erva restaurant offers
ALTIS BELEM HOTEL AND SPA PRADO unpretentious food without concoctions. We do not want
to camouflage the natural taste of the food.” The name,
This extravagant hotel is located in Belem and is modern One of Baixa’s newest dining destinations, this fresh, which means “herb,” offers another clue. And so, this
on the inside and out, with its trademark being the Tagus. organic, produce-heavy restaurant is injecting new life into new dining room in the Corinthia Hotel emphasizes
It sits very close to the riverside, and within you will find this traditional, calçada-lined neighborhood. contemporary Portuguese cuisine, local ingredients
a futuristic setting unafraid of empty spaces and minimal- from small producers and simple flavors that speak for
ist decoration in a black and white scheme that only varies I SVM 56 I themselves. erva-restaurante.pt SVM

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SVMFASHION

As the summer draws to
a close, we all should be
enjoying in the last weeks
of warm weather. SVM brings to
you what is hot right now during
these last days of summer while
you are wearing your favorite
pair of floral dresses, jumpsuits
and light weight rompers.

Photography by S.SAXON

PURPLE HAZE I SVM57 I

The Misa Rizou dress
from Council Wardrobe
Studio is a versatile day-
to-night style cut from
violet floral printed chiffon.
Long sleeves feature ruffle
accents and elastic cuffs.
A split neckline with their
signature petal ties. A
smocked elastic waist leads
into the partially lined

tiered mini skirt.
.

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SVMFASHION

I SVM 58 I FLORAL FRENZY

Add some romance to your
everyday look in the Milk
and Honey floral maxi dress
from Sassy & Southern
Boutique! Ultra-soft, tex-
tured, woven fabric, with a
romantic coral, green, and
white floral print, drapes

into a surplice bodice,
framed by fluttering short
sleeves, with a slit to create

a long and slim figure.

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SVMFASHION

I SVM 60 I BLUE CRUSH

Get jet set ready in this french
blue Umgee romper from
Sassy & Southern.This fun
and flirty romper features a

surplice bodice with a plunging
neckline, and ruffled details
that trim the neckline and
then falls over the shoulders.
Elasticized waist (with a tying

sash accent) leads into breezy,
attached shorts. Pair this little
number with some platform
heels and a statement neck-
lace for a party-perfect look!

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SVMFASHION

COLOR BURST

It's brunch time, so toss on the
Umgee striped top from Sassy
& Southern Boutique and get to
the cafe! This cool woven top has
a stripe print, V-neck, and wide
open sleeves. This top is a true
style companion when it comes
to keeping you looking good.
It's white jeans weather and the
Amuse Society La Vida White
High-Waisted Cropped Jeans are

the perfect pair for you!

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DREAM WEAVER SVMFASHION

The Make A Wish by I Love MODEL
striped wide-leg jumpsuit from Ann Morgan Perry.
The Posh Peach will keep you HAIR AND MAKEUP
styled perfectly for any occa- Erica Guinn and BreeAnn James for
sion! This cute woven jumpsuit Euphoria Salon, 706.596.8000,
features a surplice bodice and www.euphoriasaloncolumbus.com
V-neckline . You'll feel the sun
CLOTHING
on your shoulders thanks to AND ACCESSORIES
wide straps that carry into a Sassy & Southern Boutique,

V-back atop a fitted waist 706.221.2729
(with tying sash belt) and full- shopsassyandsouthern.com;

length, relaxed pant legs. The Posh Peach Boutique
706.221.6402,

www.theposhpeach.com;
Council Wardrobe Studio,

762.524.7342,
councilstudio.com

I SVM 64 I soviewsmag.com

Life insurance isn’t for people who die...it’s for Brady Benton
the people who live
1921 Whittlesey Rd
September is Life Insurance Awareness Month. Let’s get Columbus, GA 31904
together to make sure you have a tangible plan for today
and tomorrow. 706-321-7112
706-315-6767 cell

brady.benton@
countryfinancial.com

Policies issued by COUNTRY Life Insurance Company® and COUNTRY Investors Life Assurance Company®, Bloomington, IL.

072013-02009AC

SVM

DRINK OF
THE MONTH

Add a hint of wildflowers to your meal
with Fleurs de Prairie Rosé. This delicate pink

wine features a relaxing blend of lavender,
poppy, wisteria, and sunflowers, giving it a

taste of the Mediterranean summer.

By MARLA CALIGARIS

Fleurs de Prairie translates as "wildflowers," and celebrates the discovered the art of winemaking at a very
beautiful fields of wisteria, lavender, poppy, and sunflowers young age. Unsurprisingly, Vincent devel-
carpeting Provence. This wine is sourced from select Proven- oped a passion for wine and pursued studies
çal vineyards that dot the coastal wind-swept hillsides of the in winemaking, graduating from Faculté
region. The Mediterranean’s combination of sun, wind, mild de Pharmacie Montpellier with a National
water stress, and ocean provide ideal conditions for grapes Diploma in Oenology. He later earned his
to ripen into the perfect balance of flavor and freshness. This Master’s degree in Wine Industry Business
wine is crafted in the traditional Provençal style and has a pale salmon color, & Marketing from Faculté d’Economie
delicate flavors of strawberry, rose petals, and herbs, and a bright, refreshing Montpellier.
acidity which makes it a perfect companion with a meal or as an aperitif.
Fleurs de Praire is a Deutsch Family Wine & Spirits product and is distribut-
Fleurs de Prairie Rosé is made by the family-owned Les Gran Chais de ed in Georgia by Georgia Crown Distributing Co. The Deutsch Family Wine
France. The proud craftsman behind this rosé is Vincent Euzet. He was & Spirits was founded in 1981 by Chairman, Bill Deutsch, to market quality
born in 1978 in the south of France into a family of winemakers in Pic Saint wine and spirits produced by prestigious families from major wine and spirits
Loup, just north of Montpellier. He grew up surrounded by vineyards, and regions of the world. SVM

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SVMINTERVIEW

XIMENA ROZO

Design

EXCLUSIVE

Colombian native and
Columbus resident, Ximena Rozo,

combines contemporary styling
with artisan production to
deliver exceptional design
with a social impact.

By OLIVIA SHEEHAN
Photos By HOUSE OF NOMADS

TECHNOLOGY I SVM67 I

Technology is the
enabler of all I do. We
live in one digital world.
Currently, I am work-
ing with 13 different
artisan communities in
10 different regions of
Colombia, generating a
positive impact on more

than 136 artisans.

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imena Rozo is passionate SVMINTERVIEW
about her work because for
her it is about empowerment communities and established organizations and
– empowerment of artisans, collaborate with professionals that share similar
women, and cultures. Her values, and that contribute to implementing
approach to design empha- my vision and help us bring our designs to the
marketplace. I drive inspiration from vernacular
Xsizes color vibrancy and rich techniques and native materials.
tactile qualities, realized in
unconventional forms, where textiles become objects Ximena Rozo Designs practices sustainable
and handicrafts evolve into modern artifacts. With her design and ethical trade. How did you develop
designs, she provides an alternative to mass-produced the social vision for your company? I strive
furniture. Ximena spoke to SVM about how she be- to empower artisans in my homeland, and my
came a textile designer, some of her favorite projects, work is a way to bring their skill set, my vision,
and the challenges in her career. and our creativity to life. My approach to design
is user-centered: I make objects that create an
Can you tell us about your journey as an indus- emotional appeal through the joy of their use, the
trial designer and what led you to become a textile beauty of their form, the quality of their materi-
designer? My journey as an Industrial Designer als, and the stories of their makers. I am passion-
has been a blast. I graduated with a MID from Pratt ate about my work because it is about empower-
Institute NYC in 2002; since then, I worked in the ment – empowerment of artisans, women, and
corporate world, academia, and as an entrepreneur. cultures, and this can only happen if we see value
My work spans a broad spectrum, from design- in each member of the supply chain.
ing architectural details of the Boeing 787
passenger cabin to the development of a How do you approach designing for the
sustainable enterprise in Colombia to support U.S. market while incorporating Colom-
artisans there. I have a bachelor's degree in bian culture and aesthetics? I fuse traditional
Textile Design. artisan techniques and unique materials from
South America with innovative design to deliver
Today, besides having my own home decor contemporary products, with a true emotional
company, I work as a consultant for AFLAC connection to the artisans who make them.
of UX/UI (User experience / User Interface) I design in Columbus, GA, and manufacture in
on digital transformation. To me, Design is a Colombia, South America—I am Colombian and
tool for change; call it Textile Design, Indus- grew up there until I moved to the U.S. 19 years
trial Design, or User Interface Design. In the ago.
end, it is about being creative and establish-
ing ecosystems that support and transform My approach to design emphasizes color vibran-
communities. I am passionate about Design cy and rich tactile qualities, realized in unconven-
as a catalyst for innovation—measure as the tional forms, where textiles become objects and
positive impact on people's lives. handicrafts evolved into modern artifacts. With
my designs, I provide an alternative to mass-
Do you collaborate with the artisans of produced furniture.
your home country when creating designs?
Yes, all my products are manufactured in How would you describe your clients? I love
Colombia by female artisans primarily. I be- all my clients, they are mainly people who value
lieve that cooperation is a key ingredient for uniqueness, authenticity, and quality. They also
success; we have partnered with artisan like to mix functional and modern with objects
Dakota Jothhantsotenll, sTtioprpieish, ethderyena,ppreciate global cultures
ISVM 68 I Melanie GanridfftihtheyanadreEesntveilraonmentally and socially aware.

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SVMINTERVIEW

PRINCIPLES soviewsmag.com

Ximena Rozo Design is
sustained by five principles:

HONOR: A contemporary
approach to tradition; VALUE:
Objects that tell stories; EMBRACE:
A sense of home; EMPHASIS:

Innovation,beauty, and
functionality; CELEBRATE:

Sustainability for users

What are some of your favorite projects you've worked on in the past, and producers.
and why? A few years ago I created and organized "Soft World," an artisanal
collective in Colombia, that produces a soft-material furniture line for chil-
dren. Made by women, for children, "Soft World" consists of playful didactic
furniture such as chairs in the shape of animals and mattresses that become
puzzles. The project was not only a success in terms of design but also in
terms of sustainability and economic development.

My second most beloved project was designing architecture features of the
Boeing 787 passenger cabin for easier human interface. The Boeing 787
Dreamliner Touchpoints Project sought to return the joy and magic to flying.
My team and I were awarded 15 patents, the 2011 Red Dot Award, and two
2011 Idea Awards—a Gold in Transportation, and a Gold in Design Strategy
for our design strategy and product development work.

As an independent designer how do you keep yourself motivated/produc-
tive? Finding and generating opportunities keep me motivated. I founded my
company with the belief that I am offering people a dream by tapping into the
rich cultural and creative heritage of indigenous Latin American communities
as a means of fostering their economic and social development, while bring-
ing contemporary and lasting solutions to the market of home décor.

What is one of the biggest challenges you face in your career as a
designer? Access to capital is one. The second one is the multiple hats I
need to wear to pursue my passion; but financial funding is what I find most
challenging. Many government funding gets stuck with the middle man;
meaning funds and grants go to organizations that eventually may support
small business owners. However, direct access to capital in a form that is not
a loan is very challenging for companies such as mine. I invite and challenge
all readers, artist, designers, buyers, journalist to support entrepreneurs like
me directly; we have a straight impact on the society. SVM

For more info visit: www.ximenarozo.com

I SVM 70 I

SVMINTERVIEW

Hendley Badcock

WARBY PARKER'S

hendley badcock

EXCLUSIVE

Warby Parker has created a simple, intentionally hierarchical promise: Create
beautiful glasses, offer amazing quality and service at an affordable price, and ‘do good’
in the world. Brookstone graduate Hendley Badcock writes content for this brand that
Wcares about the world, cares about its customers, and cares about what is right.
By R. CALIGARIS - Photos Courtesy of WARBY PARKERarby Parker is able
to provide higher- Warby Parker. What’s your main responsibility for the company?
quality, better looking I’m a copywriter at Warby Parker, which means my team serves as the
prescription eyewear voice of the brand to share our story and mission. We’re responsible for
for under $100 by cir- writing nearly everything our customers see, so it's up to us to speak to
cumventing traditional them through a singularly Warby lens. We write marketing emails, signage
channels and engag- in our retail stores, scripts for TV commercials, scripts for social media
ing their customers videos, press releases, all of the words on our website and mobile apps,
directly through and more. In a nutshell: My job is all about infusing our identity into every
their website and facet of the Warby Parker experience.

stores. SVM spoke You write content that makes people stop, read and ultimately buy.

to Hendley Badcock How challenging is it to create this type of content? Very! I think we’d

about what she does for Warby Parker, some of the trends in the eyewear all agree that—as consumers—our browsers, social feeds, and inboxes

industry and the type of content they produce for the company. have reached a saturation point. Still, there’s an expectation of lifestyle

brands to engage with communities through thoughtful, impactful content.

You are a Brookstone graduate and now working in New York for At Warby Parker, we ask ourselves: How can we make a positive impact

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SVMINTERVIEW

BUY A PAIR

GIVE A PAIR

Warby Parker works
with a handful of

partners worldwide to
ensure that for every
pair of Warby Parker
glasses purchased,

a pair of glasses is
distributed to

someone in need.

on our customers’ day without adding to the noise? That may mean mak- Warby Parker was launched in 2010 and since then has become
ing them laugh with haiku-of-the-week tweets, giving them a behind-the- a symbol of great craftsmanship. What makes Warby Parker so
scenes look at how our glasses are made, or teaching them how to use unique? Our founders started Warby Parker to transform the eyewear-
insurance with us through a spoof infomercial. shopping experience: making it easier, more affordable, and more fun. Not
only that, for every pair purchased, a pair is distributed to someone in need
We also balance looking inward to what makes us unique with looking through our Buy a Pair, Give a Pair program. We have another program
outward to what inspires us. This goes beyond copywriting, too. For every called Pupils Project in which we help give free eye exams and glasses to
Warby Parker store (and we’ve opened over 90 of them!), we work with public schoolchildren in New York City and Baltimore. Warby Parker’s
an artist to create an original mural. We also collaborate with creatives— goal has always been to prove that for-profit businesses can operate, suc-
from Chloë Sevigny to Virgil Abloh of Off-White—on collections. ceed, and do good in the world.
Bringing varied people and projects into our world keeps our audiences
engaged—and our team motivated, too. You follow fashion and trends to determine the details worth
writing about. What are some of the trends you see in the
What makes good content? How do you know if a piece of content is eyewear industry? We look to our customers to provide input
doing well? Good content is memorable content. It tells a story and leaves a on what they want, and our design team experiments with ma-
lasting impression. To do that, you’ve got to have a viewpoint that’s distinct. terials and techniques to create one-of-a-kind frames each season. Right
Understanding your audience—and your own brand identity, of course—is now, we’re excited about using bold acetates that really make a statement
essential. It helps that as a brand, we have a strong set of core values that and complementing that with subtle hardware. The ’70s are also having a
keeps us working on the same wavelength as we grow and scale. moment. (Think: oversized, rectangular shapes in both metal and thin ace-
tate that evoke a sense of fashion and fun.) Modern takes on vintage round
MY JOB IS ALL ABOUT shapes will also continue to be a trend—they’re striking and wearable.
INFUSING OUR IDENTITY
What kind of content does your group at Warby Parker produce on
into every facet of the Warby Parker experience. the web? We help create everything from blog posts to banner ads. One
of my favorite projects we’ve been working on is a series called Wearing
I go back to two of our core values when writing: “Inject fun and Warby. We interview a diverse range of inspiring creatives who are actual
quirkiness into everything we do” and “Pursue new and creative ideas.” customers, like Sloane Crosley, Gus Dapperton, and Parker Kit Hill. On
We’re giving ourselves permission to throw out wild concepts, without camera, they share their glasses journeys and walk us through what’s
judgment, so we can continually share our message in fresh ways. For shaped their careers. The series launched last year on IGTV, and we got a
example, we have our own publishing imprint called Warby Parker Press. lot of attention for being one of the first lifestyle brands to use the feature.
It’s our chance to pitch, produce, and sell our very own books that surprise
and delight our customers. Our latest title, Baby Pigeons, is a collection of Finish this sentence: The best thing about living in New York is: The
haikus written by the copy team. (We have a thing for haikus.) This is the opportunity. It’s easy to constantly meet new people, connect with other
kind of thing a customer might bring up to a friend at dinner after seeing it creatives, and get involved in different communities. A lot of folks here
in a store—it’s unexpected and original. are very eager to gather around shared interests, bounce ideas off one an-
other, or brainstorm new projects—and that eagerness is contagious. SVM

I SVM 72 I soviewsmag.com

SVMFEATURE

2019AUGUST- SEPTEMBER

COLUMBUS
PHENIX CITY

THE LEADING
SOURCE

FOR TRUSTWORTHY
INFORMATION

ABOUT DENTISTRY
AND ORAL
HEALTH

Looking for the best dentists in Columbus? We've got
you covered. The SVM Dentists Guide is a curated list

of Columbus' best healthcare professionals.

soviewsmag.com I SVM 73 I

DENTAL CARE SVMFEATURE

GUIDE

JOHN SIGMAN, DMD

A native of Columbus, Georgia, Dr. John Sigman graduated from Brookstone High
School in 1991. Following high school, he attended Presbyterian College in Clin-
ton, South Carolina and graduated magna cum laude with a Bachelor of Science
in Biology in 1995. Dr. Sigman received his Doctorate of Dental Medicine from the
Medical College of Georgia School of Dentistry in Augusta, Georgia in 1999. He
joined Dr. J. Robert Smith in private practice in Columbus following dental school.
Dr. Sigman later acquired the practice in partnershipwith Dr. Ed Fernandez, Jr. in
2000 where they continue to practice comprehensive family and cosmetic dentistry.
Dr. Sigman is a past recipient of the Ledger Enquirer’s Readers’ Choice Award.

Dr. Sigman pursues ongoing education and fellowship through professional mem-
bership in the American Dental Association and the Georgia Dental Association. He
has served as Treasurer, Vice President, and is currently President (2019-2020) of
the Georgia Dental Association’s Western District which encompasses Columbus,
LaGrange,and Newnan. This past year Dr. Sigman resided on the Board of Trustees
and is currently sewing on the Communication and Public Relations committeefor
the Georgia Dental Association.

Dr. Sigman and his wife, Carrie, reside in Columbus, Georgia and are active
members of St. Luke United Methodist Church. They have two children, Mary
Kimble and George, and a Yorkshire terrier, BB. Dr. Sigman serves as President of
Columbus, Georgia’s Kappa Alpha Order Alumni Association and is a member of
Kappa Alpha Order’s Court of Honor for recognition of distinguished alumni.

3408 UNIVERSITY AVE, SUITE E
COLUMBUS, GEORGIA 31907

706.323.2775
WWW.FERNANDEZANDSIGMAN.COM

ED FERNANDEZ JR., DMD

Dr. Fernandez is a native Georgian, graduating from Manchester High School in
1981. He attended the University of Georgia in Athens with a minor in chemistry
and major in psychology; and received his 3.8. in Psychology in 1985. Dr. Fer-
nandez graduated from the Medical College of Georgia Dental School in Augusta,
Georgia with a Doctorate of Dental Medicine in 1989. He joined Dr. Dwight
McLaurin in practice following dental school, and later purchased Dr. Robert
Smith's practice in partnership with Dr. John Sigman in 2000. Today Dr. Fernan-
dez and Dr. Sigman enjoy providing comprehensive dental services to Columbus
families with continued pride in the tradition of kindness and caring set forth by
Dr. J Robert Smith.

Dr. Fernandez pursues continuing education through his membership and fellow-
ship in the American Dental Association and Georgia Dental Association. He also
participates in Medical College of Georgia Alumni educational programs.

Dr. Fernandez is married to Dr. Cynthia Fernandez a local OBGYN. He and his
family reside on a ranch, Ivy Creek Cattle Co., raising Angus cattle in Troup
County. Dr. Fernandez has two sons; the oldest flies F-15E’s for the Air Force and
the youngest graduated from UGA and sells agricultural real estate for Southeast-
ern Land Group.

3408 UNIVERSITY AVE, SUITE E
COLUMBUS, GEORGIA 31907

706.323.2775
WWW.FERNANDEZANDSIGMAN.COM

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SVMFEATURE DENTAL CARE

GUIDE

ALBERT CAVES, DMD

Since 1999, Columbus, GA dentist Dr. Albert Caves has been providing families
with exceptional comprehensive and cosmetic dental care.
Born and raised in Columbus, GA, Dr. Caves attended Brookstone School. He
attended the University of Georgia for three years before leaving early to attend the
Medical College of Georgia School of Dentistry. Dr. Caves graduated in 1999 with
his Doctorate of Dental Medicine.
Dr. Caves specializes in treating patients who have complex dental needs. The
focus of Restorative Dentistry is to restore optimal health, function and beauty.
Restorative dental procedures are often combined with cosmetic dentistry for
aesthetically pleasing, natural looking results. This includes Dental Implants,
Dental Crowns, Dental Bridges, Dentures and Partials.
Dr. Albert Caves has incorporated cutting-edge dental technology into his dental
practice to save patients time and money and make their visits more comfortable.
One of the most exciting additions to his office is CEREC®, allowing Dr. Caves
to quickly restore damaged teeth in the same day with natural-colored ceramic
fillings, dental crowns and porcelain veneers.
Dr. Caves has extensive training on the use of CEREC technology with
cerecdoctors.com, a part of Spear Dental Education, where he currently serves
as a mentor for colleagues incorporating this into their own practices.

5900 RIVER RD. SUITE 302
COLUMBUS, GEORGIA 31904

706.571.0079
WWW.ALBERTCAVESDMD.COM

SCOTT MCLAURIN, DMD

Dr. Scott McLaurin was born and raised in Columbus GA. He graduated from
Tulane University before working on his Master's Degree at Georgia State Univer-
sity. He graduated from the Medical College of Dentistry in 2001. Dr. Scott has
continued his education over the years with advanced courses in Root Canals,
TMJ Treatments, Invisalign Orthodontics, and Implant Placement. He is an officer
in the Georgia Dental Association. He is also a member of the American Dental
Association and the American Academy of Cosmetic Dentistry.

Some of the services that Dr. McLaurin offers at Columbus Family Dentistry are:
General Family Dentistry, Restorative Dentistry, Cosmetic Dentistry, Root Canal
Therapy, Invisalign, Tooth Replacement, Dental Implants, Porcelain Veneers, and
Teeth Whitening.

Dr. McLaurin awards include the "Best Dentist" in the Columbus Ledge Enquirer
Reader's Choice Award, and Top Clinical Evaluator for the American Dental Asso-
ciation. Recently, he received the Honorable Fellowship from the Georgia Dental
Association.

Dr. Scott enjoys hunting, deep sea fishing, traveling, and spending time with his
wife and three kids. His favorite thing about being a dentist: making people smile!

2200 ROSEMONT DR.
COLUMBUS, GEORGIA 31904

706.596.1895
WWW.COLUMBUSFAMILYDENTISTRY.COM

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DR. MARK A. LAWRENCE DENTAL CARE SVMFEATURE

GUIDE

PEDIATRIC DENTISTRY

Dr. Mark Lawrence has been in the specialty practice of pediatric dentistry since
1999. He is married with two children, and is a Diplomate of the American Board
of Pediatric Dentistry. He is a graduate of the University of Tennessee School of
Dentistry, where he completed both his dental degree and his two-year residency
in pediatric dentistry. Dr. Lawrence has excelled in his specialty and is an active
member of many professional organizations, including the American Dental Associa-
tion, the American Academy of Pediatric Dentistry, the Georgia Dental Association
and the Southeastern Society of Pediatric Dentistry. He is also a fellow of the Pierre
Fauchard Academy. Dr. Lawrence is dedicated to providing all of his patients with
the most comprehensive and advanced pediatric dental care available.

Dr. Lawrence and his team’s top priority is helping your child achieve and maintain
a beautiful, healthy smile. They are committed to providing the highest standard of
dental care in a pleasant, comfortable environment.

They believe early dental care can promote a lifetime of healthy smiles for your
child. To ensure that your child grows up with a healthy smile, they offer sealants,
fluoride treatments, tooth-colored fillings, regular check-ups and other services.

At the office of Dr. Lawrence, they believe in the significance of patient education.
They will teach your child important tips that will help them keep their smiles
beautiful and healthy for a lifetime.

2570 BROOKSTONE CENTRE PKWY - SUITE 100
COLUMBUS, GEORGIA 31904
706.327.6262
WWW.KIDZTEETH.COM

LANCE COLLIER, DMD

Dr. Lance Collier graduated in 2007 from the Medical College of Georgia School
of Dentistry in Augusta. He completed a hospital-based General Practice Residency
in 2008, where he was recognized as Chief Resident. Dr. Collier's education and
experience has provided special training in the following areas: dental management
of patients with complex medical issues; training in all facets of Implant Dentistry,
including surgical placement, bone grafting, and multiple methods for restoring
dental function on implant anchorage.

His practice philosophy is to help each individual acquire the highest level of dental
health that feels right for them. He and his staff recognize that every patient arrives
with a unique history and circumstances. They are committed to a judgment-free,
comfortable, and relaxed patient experience. Their priority is to educate and help
facilitate the ideal treatment for each patient.

Dr. Collier’s areas of focus include general family dentistry, cosmetic dentistry,
computer-assisted digital dentistry, dental implants, TMJ and Sleep appliances,
Invisalign, and implant-supported complete dentures.

Dr. Collier is active in his profession and continues to acquire knowledge and hone
his skills through regular continuing education. He is a member in good standing
with the Spear Study Club, CEREC Doctors, American Dental Association, Georgia
Dental Association, and the Academy of General Dentistry.

6801 RIVER RD - SUITE 200
COLUMBUS, GA 31904
706.494.2844

WWW.DRLANCECOLLIER.COM

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SVMFEATURE DENTAL CARE

GUIDE

WEST GEORGIA ORAL AND FACIAL SURGERY

Oral and maxillofacial surgery requires additional years of hospital-based surgical and anesthesia training after graduation from dental school. Dr. Zwickey, Dr. Allen and Dr. Jacobs,
as oral and maxillofacial surgeons, manage a wide variety of problems relating to the mouth, teeth, and facial regions. Drs. Zwickey, Allen and Jacobs practice a traditional scope of
oral and maxillofacial surgery with expertise ranging from dental implant surgery and wisdom tooth removal to corrective jaw surgery. This also includes techniques designed to

rebuild bone structure with minimal surgical intervention and optimal patient comfort. Their doctors can also diagnose and treat facial pain, facial injuries, and fractures.

COLUMBUS OFFICE LaGRANGE OFFICE

2422 Double Churches Road 1587 Vernon Road
LaGrange, GA 30240
Columbus, GA 31909
706.884.2655
706.596.1757 www.westgaoralsurgery.com

MARK R. ZWICKEY, DDS LEE F. ALLEN, DMD, MD MYKLE A. JACOBS, DDS

Dr. Zwickey graduated from the University of Ten- Dr. Allen is a fellow in the American Association of Oral Dr. Jacobs graduated from the University of Michigan
nessee at Knoxville with a B.S. in Biology in 1998. He and Maxillofacial Surgeons and Board Certified in Oral with a degree in Biology and then obtained his DDS
completed his dental degree in 2003 at the University and Maxillofacial Surgery. He is past president of the from the University of Michigan School of Dentistry. Dr.
of Tennessee Health Science Center, and his training in West Virginia Dental Association. He has been honored Jacobs completed his Oral and Maxillofacial Surgery
Oral and Maxillofacial Surgery at the University of Texas with Fellowship in the American College of Dentists training at the University of Tennessee Knoxville. .
Medical Branch in Galveston, TX in 2007. He joined Dr. and the International College of Dentists. Dr.Allen is
Hines that same year in the Columbus, Georgia office. President of the Southeastern Society of Oral and Maxil- Dr. Jacobs is Board Certified in Oral and Maxillofacial
lofacial Surgeons and also a Fellow of the American Surgery and a Fellow in the American Association of Oral
Dr. Zwickey is a fellow in the American Association of Academy of Cosmetic Surgeons. and Maxillofacial Surgery. He is a Diplomate, National
Oral and Maxillofacial Surgeons and is Board Certified Board of Anesthesiology and a Fellow American Dental
in Oral and Maxillofacial Surgery. He is member of Dr. Allen specializes in Oral and Maxillofacial Surgery Society of Anesthesiology.
the Mid Town Medical Center staff in Columbus. Dr. and facial cosmetic surgery with over 20 years of experi-
Zwickey is married with three daughters. ence. Dr. Allen, his wife Kim, and their daughter Amelia Dr. Jacobs and wife Ashli have two children and reside
reside in Columbus. in LaGrange, Ga.

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DENTAL CARE

GUIDE

JOSEPH ARNOLD, D.D.S., P.C.

Dr. Joseph Arnold received a Bachelors of Science in Zoology at The University
of Oklahoma in 1986. He graduated from Oklahoma College of Dentistry in 1990
with a degree in Doctor of Dental Surgery and was an Honor Student at OUCOD.
In 1990, he acquired the dental practice of Dr. David Weise. He is a member of
the Georgia Dental Association, American Dental Association, and Pierre Fauchard
Academy. He has served with the Georgia Dental Association on all levels in the
Western District. Dr. Arnold was part of the adjunct faculty at Columbus State
University and Columbus Technical College.

Doctor Arnold specializes in General and Restorative Dentistry, Implant restora-
tion, Cosmetic Dentistry, and Preventative Care. At Dr. Arnold's office, they always
strive to provide their patients with the latest modern care with their state-of-the
are technology and comfortable atmosphere. They pride themselves on the high
level of care that all of their patients receive.

He is a proud father of six children, Joseph, Brooks, Rie, Avery, Jack, and Ella.
Dr. Arnold and his wife, Marie, are active members of St. Paul United Methodist
Church in Columbus, Georgia.

1013 CENTRE BROOK COURT, SUITE A
COLUMBUS, GA 31904
706.327.0337

WWW.DRJOSEPHARNOLD.COM

WHOLE TREE
DENTISTRY

Dr. Lisa Strickland and Dr. Ashley Bassett, along with all the ladies at Whole Tree Den-
tistry, have been proudly serving the Columbus area for 22 years. With patients rang-
ing in age from 2 to 102, their focus is on family dentistry. They offer a wide range
of dental services including preventive care, restorative care, cleanings, periodontal
care and fillings. Cosmetic dentistry including tooth replacement such as implants,
bridges, partials and dentures is a large part of their practice. It is their commitment
to bring health, function and beauty into every “Whole Tree” smile.

They are especially proud of their “Smile Makeovers in A Day” where they utilize the
Cerec technology to provide crowns and veneers in one appointment. All of their
services are offered in a relaxed environment with several spa-like amenities geared
toward complete relaxation and stress-free dentistry.

Their name “Whole Tree Dentistry” reflects their “whole body health” approach to
dentistry. They believe firmly in the oral-systemic health connection and their recom-
mendations for total body health often include all-natural alternatives and products.
Continuing education is a priority with their doctors and staff to insure patients are
getting the most comprehensive, up to date, whole body dental care. Dr. Strickland
and Dr. Bassett, both Columbus natives, are members of the American Dental Associa-
tion, Georgia Dental Association, Western District Dental Association and American
Academy of Oral Systemic Health.

2400A DOUBLE CHURCHES RD.
COLUMBUS, GA 31909
706.596.1876

WHOLETREEDENTISTRY.COM

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LAST IMPRESSIONS

ART

PORTUGUESE AZULEJOS

When someone mentions Portugal, a few things come After the Gothic period, most large buildings had extensive areas of flat
to mind: Port wine, Lisbon, seafood, surfing, and … plaster on their interior walls, which needed some form of decoration.
azulejos! Even visitors who aren’t familiar with the These empty architectural spaces produced the art of the fresco in Italy, and
term may see images of these glazed, ceramic tiles in Portugal, the art of the azulejo.
in their mind’s eye. Azulejos decorate everything
from walls of churches and monasteries, palaces, The term azulejo comes from the Arabic word az-zulayj, meaning "pol-
ordinary houses, park seats, fountains, shops, and railway stations. They of- ished stone." The Moors brought this term to the Iberian Peninsula, but
ten portray scenes from the history of the country, show its most ravishing despite their long presence, their influence in early Portuguese azulejos was
sights, or simply serve as street signs, nameplates, or house numbers. actually introduced from Spain in the 15th century, well after the Christian
reconquest. No tilework from the time of the Moorish occupation survives
Although they are not a Portuguese invention (the use of glazed tiles began in Portugal.
in Egypt), they have been used more imaginatively and consistently in Por-
tugal than in any other nation. They became an art form, and by the 18th King Manuel I was dazzled by the Alhambra in Granada (Spain), and
century no other European country was producing as many tiles for such decided to have his palace in Sintra decorated with the same rich ceramic
a variety of purposes and in so many different designs. Today, they still tiles. The first ones were imported from Seville, and in accordance to
remain a very important part of the country's architecture. Islamic law, they portrayed no human figures, only geometric patterns.SVM

soviewsmag.com I SVM79 I

Mortgage Loan Originators L to R, first row: Brett Worthington, Marti Seymour, Ashley Valentini (Area Sales Leader).
Second row: Vicki Hardage, Marco Elcock, Jeff Anderson. Third row: Dustin Steele, Stacy Bisthop (Market Sales Leader),
Kevin LeRoy. Fourth row: Lisa Joseph, Adam Smith.

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NMLS IDs: Worthington 895478, Seymour 664163, Valentini 640457, Hardage 213406, Elcock 497165, Anderson 664092, Steele 1516101, Bishop
506635, LeRoy 664137, Joseph 202118, Smith 506631.

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